CAMPAIGN EXECUTIVE RESUME EXAMPLE

The Campaign Executive collaborates with internal and external teams to identify customer targeting opportunities and create campaign selections. This role involves utilizing statistical techniques to analyze post-campaign results and present findings in an accessible format. The executive also drives growth by planning and executing targeted campaigns, recommending new strategies, and managing all aspects of the life-cycle process.

Tips for Campaign Executive Skills and Responsibilities on a Resume

1. Campaign Executive, XYZ Marketing Solutions, New York City, New York

Job Summary: 

  • Be responsible for the campaign delivery and implementations
  • Responsible for programmatic campaign delivery including deal set-up, client/buyer advice and optimization
  • Troubleshoot campaigns and solve technical issues
  • Ensure all campaigns deliver according to brief and meet or exceed their targets
  • Create and validate revenue and campaign reports
  • Coordinate with and advise key stakeholders, especially Account Management and Supply to ensure the successful delivery of all booked campaigns
  • Contribute to automation initiatives, process optimization and platform/tech development projects to increase efficiencies and scale
  • Provide operational insights and support to Sales and Account Management at pre/during/post-campaign
  • Complete administrative processes consistently and constantly look for ways to streamline and automate
  • Support senior team members on complex campaign setups and escalations to publishers/platforms
  • Work with senior team members to troubleshoot campaign/platform issues, improve workflows and create efficiencies


Skills on Resume: 

  • Campaign Management (Soft Skills)
  • Programmatic Advertising (Hard Skills)
  • Troubleshooting and Technical Support (Hard Skills)
  • Data Analysis and Reporting (Hard Skills)
  • Stakeholder Coordination and Advisory (Soft Skills)
  • Process Optimization and Automation (Hard Skills)
  • Operational Insights and Support (Soft Skills)
  • Team Collaboration and Support (Soft Skills)

2. Campaign Executive, ABC Advertising Agency, Los Angeles, California

Job Summary: 

  • Campaign execution and testing for core customers on platforms such as Google Ads, Facebook Ads Manager, and Pinterest.
  • Campaign optimization and management with strong attention to detail on all platforms and across Google Sheets.
  • Campaign reporting for insights and analysis, suggesting improvements to be made for better performance
  • Build dashboards on Data Studio to show real-time performance, and use Google Sheets and Supermetrics to assist with reporting.
  • Manage both internal and external stakeholders' relationships, understand their needs/requirements, and deliver a high level of service
  • Assisting in communicating campaign analysis via internal and external presentations.
  • Adhering to strict campaign processes including using internal CRM for billing
  • Campaign troubleshooting and managing requests from internal teams and clients, including tracking/pixel queries.
  • Making use of all tools and resources available for successful execution such as Smartly and Salesforce.
  • Constantly innovating new ways of working for a more efficient day-to-day for the entire team.


Skills on Resume: 

  • Campaign Execution and Testing (Hard Skills)
  • Campaign Optimization and Management (Hard Skills)
  • Campaign Reporting and Analysis (Hard Skills)
  • Dashboard Creation (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Presentation Skills (Soft Skills)
  • Adherence to Campaign Processes (Hard Skills)
  • Troubleshooting (Hard Skills)

3. Campaign Executive, EFG Digital Media, Chicago, Illinois

Job Summary: 

  • Executing end-to-end marketing campaigns to generate new leads and enhance audience engagement.
  • Coordinate and work closely with all functions to develop fully integrated campaigns.
  • Brief and oversee the work of internal and external individuals who will support in developing creative assets to make sure everything runs on time.
  • Research ABM lists on Beauhurst and contact data on Cognism to identify leads and prospects to target with the campaigns.
  • Manage email marketing campaigns, copywriting and designing emails using Mailchimp.
  • Measure and report the performance of all marketing campaigns
  • Assess against ROI and KPIs, update key stakeholders and share best practices across the team.
  • Fully supports the team in the coordination and project management of events and sponsorships.
  • Attends meetings to understand key objectives, making clear notes for action plans.
  • Pulls together clear and timely campaign plans to support wider marketing and sponsorship activity.


Skills on Resume: 

  • End-to-End Marketing Campaign (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Project Management (Hard Skills)
  • Data Research and Analysis (Hard Skills)
  • Email Marketing Expertise (Hard Skills)
  • Performance Measurement (Hard Skills)
  • Event Management Support (Hard Skills)
  • Meeting Facilitation and Documentation (Soft Skills)

4. Campaign Executive, LMN Communications, Houston, Texas

Job Summary: 

  • Supporting the planning, execution and regular review of the lifecycle, triggered and regulated customer comms.
  • Supporting the development and implementation of communication programs.
  • Tracking the weekly performance of campaign KPIs and communicating the results to the CRM Manager, wider CRM team and key stakeholders.
  • Supporting stakeholder and supplier partner management (internal and external) across functions.
  • Supporting the team in developing and maintaining the content plan, ensuring it is aligned with customer needs.
  • Maintaining a communication schedule, together with a library of samples and an overview of each campaign.
  • Supporting delivery of longer-term projects aimed at increasing CRM retention rates.
  • Leads in the production of project timelines, sourcing venue and catering suppliers, and assembling invitation lists.
  • Prepare PowerPoint, or other presentations, coordinate badges, table plans and hand-outs, and provide front-of-house support at events.
  • Providing 'on the ground' support for events and seminars, from time to time across all offices.


Skills on Resume: 

  • Communication Skills (Soft Skills)
  • Analytical Skills (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Content Management (Hard Skills)
  • Project Management (Hard Skills)
  • Event Management (Hard Skills)
  • Presentation Skills (Hard Skills)
  • Flexibility and Adaptability (Soft Skills)

5. Campaign Executive, PQR Creative Agency, Philadelphia, Pennsylvania

Job Summary: 

  • Work with a variety of teams to help identify customer-targeting opportunities
  • Create campaign selections within FastStats or SQL, and carry out post-campaign reporting and analysis
  • Ensure the analysis is then displayed in a format suitable for a non-technical audience
  • Present on campaign results and analysis deliverables
  • Create integrated marketing campaigns based on market segments for acquisition and retention quarterly basic and monthly basic.
  • Manage activation, engagement and churn management campaigns for the customer base.
  • Work with HQ to create/ set up coupons and comms in the system accurately and ensure all comply with the campaign plan.
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success.
  • Ensure campaign implementation follows regional/local guidelines.
  • Proactively seek out opportunities to generate business growth through partnership campaigns.


Skills on Resume: 

  • Data Analysis and SQL (Hard Skills)
  • Campaign Management (Hard Skills)
  • Communication Skills (Soft Skills)
  • Presentation Skills (Soft Skills)
  • Strategic Thinking (Soft Skills)
  • Project Management (Hard Skills)
  • Compliance Management (Hard Skills)
  • Partnership Development (Soft Skills)

6. Campaign Executive, RST Media Group, Phoenix, Arizona

Job Summary: 

  • Creating, implementing and optimizing the performance marketing campaigns
  • Delivering a strong pipeline of highly qualified, quality leads and embedding a measurement focus in the campaign planning process. 
  • Delivering strategic and creative, marketing campaigns defined by topics and market themes, supporting business priorities. 
  • Programs are trafficked across an integrated multi-channel approach, supporting demand generation and ABM
  • Establishing and project managing metrics-led client acquisition and retention campaigns across all platforms and channels
  • Applying ABM practices and methodologies to attract new business and grow the share of wallet with existing customers.
  • Analyze campaign performance and business trends to develop insights and strategic recommendations for the next campaign deployment.
  • Execute segmentation and selection of relevant, highly targeted contact lists for multi-channel marketing campaigns, using segmentation and analytics tool
  • Ensure that selected audiences are compliant with core hygiene requirements and consistent with the agreed data policy
  • Act as a super user of the marketing automation platform, optimizing the use and identifying new ways to utilize core functionality in conjunction with other marketing technologies.


Skills on Resume: 

  • Marketing Campaign Management (Hard Skills)
  • Lead Generation and Qualification (Hard Skills)
  • Strategic Campaign Development (Hard Skills)
  • Multi-Channel Marketing Integration (Hard Skills)
  • Metrics-Led Campaign Management (Hard Skills)
  • ABM Implementation (Hard Skills)
  • Campaign Performance Analysis (Hard Skills)
  • Data Segmentation and Management (Hard Skills)

7. Campaign Executive, UVW Marketing Firm, San Antonio, Texas

Job Summary: 

  • Take responsibility for creative management and pixel trafficking
  • Working closely with Client Services on campaign parameters and forecasting campaign inventory availability
  • Supporting programmatic campaign activation across designated clients
  • Producing optimization reports and performance reports
  • Supporting the Management of multiple campaigns, projects and responsibilities
  • Ensuring campaign best practices are followed across all activities.
  • Supporting daily/weekly Operational processes around reporting and campaign quality assurance
  • Making optimization recommendations to ensure goals are met for all campaigns
  • Support discrepancy investigation and resolution
  • Top-line understanding of margin, monetization and the billing process
  • Working with the manager to meet the goals of the Operations Team and fulfill the team strategy


Skills on Resume: 

  • Creative Management (Hard Skills)
  • Pixel Trafficking (Hard Skills)
  • Client Servicing Collaboration (Soft Skills)
  • Programmatic Campaign Activation (Hard Skills)
  • Reporting and Analysis (Hard Skills)
  • Campaign Management (Soft Skills)
  • Operational Processes Management (Hard Skills)
  • Decision Making (Soft Skills)

8. Campaign Executive, GHI Social Media Agency, San Diego, California

Job Summary: 

  • Manage own (and outsource resources) workload to ensure that all campaign requests are delivered to agreed requirements and timescales.
  • Work proactively with marketing users across all departments to gain an in-depth understanding of their business objectives, campaign management and data needs 
  • Provide insight and support for marketing users in understanding the meaning and best use of data
  • Encourage a more data-driven approach and increase the impact of database marketing activities and ensure campaign success.
  • Design, amend and execute emails using predefined templates, managing the customer revision, test and approval process
  • Assist in the rollout of automation capabilities across the business, and ensure all campaigns are delivered in an effective and timely manner
  • Planning and maximizing the use of audience data, and available resources (offshore) resolving priorities/conflicts. 
  • Owning the “triage” process to ensure efficient and compliant campaign delivery.
  • Test and optimize email communications, including split testing to find the best combination of content, design, rendering, data segmentation and dynamic components, as well as sending practices for each audience.


Skills on Resume: 

  • Time Management (Soft Skills)
  • Communication (Soft Skills)
  • Data Analysis (Hard Skills)
  • Promoting Data-Driven Approach (Soft Skills)
  • Email Marketing (Hard Skills)
  • Automation (Hard Skills)
  • Resource Management (Soft Skills)
  • Campaign Optimization (Hard Skills)

9. Campaign Executive, JKL Advertising Co., Dallas, Texas

Job Summary: 

  • Manage and own campaigns across Display, Video and Social channels and platforms, optimizing tactics and strategies to produce the best possible performance
  • Manage all operational work to launch a campaign from planning to set-up and reporting
  • Create media plans that demonstrate knowledge of client accounts and provide new testing ideas for further opportunities
  • Produce weekly client reports together with a summary of performance and the actions you've taken, explaining choices and the impact on the campaign
  • Own the performance part of the weekly client calls, providing additional detail and background
  • Produce end-of-campaign reports which highlight deeper insight into campaign performance and learnings
  • Identify and help pitch for new opportunities with clients, and provide basic trafficking support
  • Be the go-to person for client day to day campaign based requests
  • Use and build on Keynote skills to produce exciting and dynamic presentations
  • Ensure keeping the project management system up to date to reflect the current workload, and use it to self-manage time


Skills on Resume: 

  • End-to-End Campaign Operations (Hard Skills)
  • Media Planning and Strategy (Hard Skills)
  • Reporting and Analysis (Hard Skills)
  • Client Communication and Presentation (Soft Skills)
  • Campaign Evaluation and Optimization (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Time and Project Management (Soft Skills)

10. Campaign Executive, MNO Marketing Solutions, San Jose, California

Job Summary: 

  • Working to brief and utilize all Global products, build groundbreaking multi-platform solutions that meet client’s needs
  • Support the commercial team to deliver against targets, KPIs and the sales process
  • Review submitted briefs for quality content and direction
  • Build innovative, multi-platform solutions that meet clients’ needs
  • Participate in idea-generating sessions, drawing on brand and product knowledge to create saleable solutions
  • Work with the pitching team to assist in presentation rehearsals/talk-throughs
  • Build efficient media plans that are optimized within the Global planning systems
  • Lead the client campaigns from launch to completion, and ensure Post-Campaign Analysis is provided
  • Be the go-to person for revenue management, scheduling, and credit control, and communicate any pressures to the team for campaigns
  • Problem solve along the way helping to find the best solution
  • Generate reports using the audience behavior and listener insight tools


Skills on Resume: 

  • Strategic Thinking (Hard Skills)
  • Sales Support (Hard Skills)
  • Content Evaluation (Hard Skills)
  • Creativity and Innovation (Hard Skills)
  • Presentation Skills (Hard Skills)
  • Media Planning (Hard Skills)
  • Project Management (Hard Skills)
  • Communication (Soft Skills)

11. Campaign Executive, WXY Digital Advertising, Austin, Texas

Job Summary: 

  • Consistently monitor the delivery and performance of digital ad campaigns
  • Take responsibility for setting up digital ad campaigns, and updating delivery sheets and relevant pacing/delivery reports
  • Report back progress internally to sales reps and externally to clients through email, calls and face-to-face meetings
  • Provide sales reps with availability for ad space/leads, and optimize campaigns for performance and delivery
  • Create screen grabs of live campaigns, and compare internal reports and 3rd party reports
  • Pull data from various ad tech platforms and analyze the data
  • Put together reports and feedback on the findings (often requires presenting back the findings)
  • Create insight decks and post-campaign analysis decks using Google Slides (often requires presenting back the findings)
  • Support and advise sales reps in all areas of digital advertising (what works, what does not, considerations and recommendations)
  • Be the point of contact for external clients and agencies during and after post-campaign bookings
  • Liaise and schedule activities such as newsletters, emails, and social posts with internal teams such as editorial and audience dev


Skills on Resume: 

  • Digital Ad Campaign Management (Hard Skills)
  • Communication Skills (Soft Skills)
  • Sales Support (Hard Skills)
  • Analytical Skills (Hard Skills)
  • Comparative Analysis (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Client Relationship Management (Soft Skills)
  • Cross-Team Collaboration (Soft Skills)

12. Campaign Executive, NOP Media Agency, Jacksonville, Florida

Job Summary: 

  • Take responsibility for liaising with ad tech partners
  • Managing multiple digital ad campaigns (display and demand generation)
  • Managing all elements of the campaigns pre-, during and post-campaign.
  • Set up advertising campaigns in the ad server, and monitor the progress and performance of campaigns
  • During the campaign spotting any opportunities to increase revenue
  • Optimizing (making changes) to campaigns to increase delivery or performance
  • Report on all elements of the campaign throughout and at the end of the campaign, and analyze all elements of the campaign
  • Creating learnings and recommendations for future spend
  • Creating case studies or insights from the campaign for sales reps to use to sell more business to other clients
  • Coordinate the receipt of key campaign deliverables (creative assets, reporting templates, brand logos)
  • Monitor audience engagement and make informed recommendations for campaign optimization to increase traction.
  • Working closely with content marketing to strategically schedule campaign promotional activity
  • Create post-campaign analysis and present to clients demonstrating campaign effectiveness/success
  • Communicate effectively and manage communications to key campaign stakeholders.


Skills on Resume: 

  • Ad Tech Proficiency (Hard Skills)
  • Campaign Management (Hard Skills)
  • Ad Server Operations (Hard Skills)
  • Data Analysis (Hard Skills)
  • Reporting and Analysis (Hard Skills)
  • Client Communication (Soft Skills)
  • Strategic Thinking (Soft Skills)
  • Collaboration and Coordination (Soft Skills)

13. Campaign Executive, QRS Marketing Group, San Francisco, California

Job Summary: 

  • Work with the Planning-inc Client Services and Analysis and Insight teams, as well as external client marketing teams
  • Help identify customer targeting opportunities, and create campaign selections within FastStats or SQL
  • Perform post-campaign reporting and analysis, employing statistical techniques to test for the robustness of results
  • Detailing the results of the analysis in a format suitable for a non-technical audience, typically PowerPoint presentations
  • Take responsibility for presenting campaign results and analysis deliverables
  • Assist with the Planning and execution of tailored and targeted campaigns to drive growth
  • Proactively recommend and support the development and implementation of new strategies to boost volume growth, while keeping margins on target
  • Assist in analyzing all ongoing campaigns, including daily tracking of performance and budget management
  • Execute all aspects of the life-cycle management process, from initial sourcing and market introduction to deletion
  • Conduct and implement a competitive intelligence and market insights review process
  • Assist in analyzing data sets to identify consumer and market trends, and suggest high-impact growth strategies
  • Work with the Marketing team to develop content to drive brand awareness, sessions, new customer acquisition and orders
  • Work with CRM and Performance teams to identify and track campaign success in delivering business objectives, analyze relevant data streams to lead improvements


Skills on Resume: 

  • Data Analysis and Interpretation (Hard Skills)
  • Communication Skills (Soft Skills)
  • Presentation Skills (Soft Skills)
  • Campaign Management (Hard Skills)
  • Strategic Thinking (Soft Skills)
  • Market Analysis and Insights (Hard Skills)
  • Collaboration and Teamwork (Soft Skills)
  • Content Development (Hard Skills)