Job Summary:

• Managing Paid Media campaigns, from, activation optimization, tracking, and reporting.
• Analyzing data to identify areas of improvement and to highlights trends.
• Creating and delivering a report to internal and external stakeholders.
• Liaising with third party technology platforms.
• Supporting the managers in preparing for pitches and new business.
• Look to reduce processing times via automation and processing efficiencies
• Adopt a flexible marketing capability that supports an always on, A/B testing and innovation
• Analyst results to make recommendations on content, messaging, layout and call to action
• Contributes to the reporting process with an eagerness and a desire to deliver high quality work
• Analyse data and identify trends, insights and actions for optimisation

Skills on Resume:

• Campaign Management (Hard Skills)
• Data Analysis (Hard Skills)
• Reporting (Hard Skills)
• Platform Liaison (Hard Skills)
• Pitch Support (Hard Skills)
• Process Automation (Hard Skills)
• Agile Marketing (Hard Skills)
• Content Optimization (Hard Skills)

Job Summary:

• Setting up the campaign system and maintaining campaign related databases
• Generate service publications related to the service campaigns repairs for dealers
• Generate reporting for campaign completion data
• Generating customer notifications and support to prepare data
• Prepare demand estimates and service parts orders for upcoming campaigns
• Provide technical support and campaign specific information to various internal groups.
• Conducting A/B tests on email campaigns to determine their effectiveness
• Take a descriptive look at previous campaigns and understand how they can be improved
• Work to segment customer bases to optimise future campaigns
• Use PowerBi or Tableau to deliver insight
• Engage with stakeholders to gather requirements
• Verify repair method, meetings and announcement messages for dealers and internal associates, preparing information for government reporting

Skills on Resume:

• Method Verification (Hard Skills)
• System Setup (Hard Skills)
• Publication Generation (Hard Skills)
• Reporting Generation (Hard Skills)
• Notification Generation (Hard Skills)
• Demand Estimation (Hard Skills)
• Technical Support (Hard Skills)
• A/B Testing (Hard Skills)

Job Summary:

• Definity measurable targets, forecasting models and holistic post-mortem evaluations
• Conceptualise & implement standard analysis approaches and conduct ad-hoc analyses across different marketing activities
• Analyse user engagement & inspirational content to support long-lasting customer relationships
• Challenge the status quo and identify new data sources to improve measurement framework
• Collaborate closely as sparring partner with various stakeholders
• Familiar with publishing strategies and digital content metrics (e.g. CTR, Engagement rate, etc.)
• Translate business questions into quantitative terms (and vice versa) 
• Enthusiastically contribute to each stage of the campaign’s workflow exhibiting a can-do attitude and an ability to prioritise and manage work
• Work with the team to successfully implement the campaign set up process, seeking guidance
• Meticulously complete pacing, data collection and performance checks

Skills on Resume:

• Target Setting (Hard Skills)
• Analysis Implementation (Hard Skills)
• Engagement Analysis (Hard Skills)
• Framework Improvement (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Metrics Familiarity (Hard Skills)
• Business Translation (Hard Skills)
• Workflow Contribution (Soft Skills)

Job Summary:

• Setting up and constantly improving KPI and management dashboards and reports around EME Aftersales digital marketing campaigns
• Providing management with actionable insights that will serve to challenge and advance campaign efficacy continually
• Provide analysis for website development, by analysing user behaviours, acquisition and drop-offs for site optimisation
• Assist in building high-performing data capture pages
• Establishing credible financial ROI matrices
• Interrogating and preparing customer and dealer data to drive campaign execution
• Working with internal collaborators to improve data quality over time
• Work with cross functional teams regionally and globally, building strong relationships with key stakeholders and contributing to global best practice forums
• Support in developing processes and tools to advance marketing strategy, including report auditing, data capture, tag management and more.
• Joining the dots from digital marketing insights to other data analytics projects, such as Dealer Benchmarking and Customer Loyalty Scoring

Skills on Resume:

• Dashboard Setup (Hard Skills)
• Insightful Reporting (Hard Skills)
• Website Analysis (Hard Skills)
• Data Page Creation (Hard Skills)
• ROI Establishment (Hard Skills)
• Data Interrogation (Hard Skills)
• Collaboration (Soft Skills)
• Strategy Development (Hard Skills)

Job Summary:

• Take up an analyst role to maintain meta data of campaign effectiveness engine.
• Conduct statistical analysis to drive continuous model improvement.
• Perform data collection, processing, modeling, and visualization to exam or validate simulation scenarios 
• Keep up with changes in marketing practices and campaign mechanisms.
• Tracking campaign or promotion trend and provide routine monitoring reporting
• Manage, optimize, and scale lead and call campaigns on the PX platform towards KPIs.
• Recommend both Client and Campaign strategies and pricing to Client Success Managers (CSMs) and PX clients to drive revenue growth. 
• Provide weekly campaign updates for managed clients and CSMs.
• Assist the Client Success (CS) team with ad-hoc analyses requested by clients
• Map out how existing practices can be scaled through process improvement and automation.

Skills on Resume:

• Metadata Management (Hard Skills)
• Statistical Analysis (Hard Skills)
• Data Processing (Hard Skills)
• Trend Tracking (Hard Skills)
• Campaign Monitoring (Hard Skills)
• Optimization (Hard Skills)
• Strategy Recommendation (Hard Skills)
• Process Improvement (Hard Skills)

Job Summary:

• Own the process of tracking and optimizing ad campaigns by exploring ways to improve the reporting process through leveraging internal data resources
• Perform post analysis of campaigns to identify areas of improvement and communicate any insights to the planning and ad services teams
• Manage all campaign attribution with ability to report and adjust planning strategy based on findings as needed for future activations
• Proactively monitor daily campaign outputs to ensure gaps and issues to ensure campaign integrity
• Perform campaign data analysis and quality control to verify campaign requirements
• Support campaign operations for marketing to customer base as well as prospects in a multi-channel environment
• Optimize process, campaigns, workflows to improve efficiency and increase output
• Provide key data insights to help marketers shape new campaigns and evolve existing campaigns to achieve marketing goals.
• Define, launch, and land a consistent approach to measure the effectiveness/efficiency of marketing campaigns and digital media investments.
• Build Business Intelligence dashboards/reports to provide marketers with a view of the business and ongoing program performance.

Skills on Resume:

• Campaign Tracking (Hard Skills)
• Post-Analysis (Hard Skills)
• Attribution Management (Hard Skills)
• Daily Monitoring (Hard Skills)
• Data Analysis (Hard Skills)
• Operations Support (Hard Skills)
• Process Optimization (Hard Skills)
• Insight Provision (Hard Skills)

Job Summary:

• Responsible for providing analytics support for marketing initiatives that target direct consumers.
• Partner with Marketing stakeholders to enact data driven marketing through recommendations based on insights from past initiatives.
• Responsible for maintaining continuous, holistic campaign reporting, analyzing the results and sharing learnings with key stakeholders.
• Identify opportunity areas and recommend actionable next steps for marketers to take in order to continuously optimize campaign and media performance.
• Measure marketing through A/B and multivariate testing, causal impact analyses
• Optimize marketing investment returns. 
• Present quantitative results and actionable insights to key stakeholders and business leaders to drive desired business outcomes.
• Proactively evaluate the performance of targeted communications to existing customers to uncover opportunities to optimize the contact strategy.
• Provide regular on the job coaching and QA support for Insight Analysts in the team.
• Run experiments i.e. A/B tests to further uplift relevance and performance.

Skills on Resume:

• Consumer Analytics (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Campaign Reporting (Hard Skills)
• Performance Analysis (Hard Skills)
• Testing & Analysis (Hard Skills)
• Investment Optimization (Hard Skills)
• Presentation Skills (Soft Skills)
• Communication Strategy (Hard Skills)

Job Summary:

• Work collaboratively in cross-functional teams with Marketing, Digital, Product, Channels and CDAO
• Develop the ideal communications strategy and see it through to execution to deliver on both business & customer needs.
• Extract, manipulate, analyze and visualize using analytical methods & tools
• Take complex business/customer problems and strategically explore the data 
• Validate hypotheses before providing recommended actions to take.
• Translate client goals and objectives into specific actionable tactics.
• Provide traffic estimates for new (or existing) clients to establish budget across all search engines.
• Develop initial launch plans for new and expanding campaigns which includes setting the initial bid and rank strategy.
• Responsible for structuring campaigns to best facilitate campaign performance to meet (or exceed) client goals.
• Forecast campaign performance taking into consideration past performance and future goals.

Skills on Resume:

• Team Collaboration (Soft Skills)
• Communication Strategy (Hard Skills)
• Data Analysis (Hard Skills)
• Strategic Problem Solving (Hard Skills)
• Hypothesis Validation (Hard Skills)
• Tactical Translation (Hard Skills)
• Traffic Estimation (Hard Skills)
• Campaign Structuring (Hard Skills)

Job Summary:

• Responsible for providing in-depth analysis and reporting on business performance activities.
• Collaboration with internal teams to develop advanced analysis and modeling methods to drive deeper insight 
• Identify revenue opportunities based on information gathering of current trends, competition and strategy.
• Provide financial and operational support to monitor the business.
• Build collaborative relationships across Sales, Marketing, Finance and all corporate stakeholders. 
• Maintain a collaborative understanding of business priorities, products and solutions
• Document the technical details of a given Leads Management program in the appropriate format.
• Develop code to execute program data requirements and prepare appropriate input files for each of the Campaign Production & Development processes
• Provide insights on campaign performance for key campaign metrics through weekly (or monthly) write-ups.
• Oversee campaign execution to ensure adherence to client goals and objectives.

Skills on Resume:

• Performance Analysis (Hard Skills)
• Advanced Modeling (Hard Skills)
• Revenue Identification (Hard Skills)
• Financial Support (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Business Understanding (Hard Skills)
• Technical Documentation (Hard Skills)
• Execution Oversight (Hard Skills)