• Able to illuminate the best solutions
• Collaborating across RACV to ensure that data is collected and interpreted correctly
• Sharing insights with stakeholders enabling better, faster, business
• Develop reports and dashboards for 1-1 marketing programs
• Transform the way in which operate, and the services offer members. 
• An enterprise-wide Program to redesign member experience 
• Enable growth through improved business efficiencies and capabilities.
• Monitoring and understanding the behaviour of KPI’s and recommending improvements to processes and operations.

Skills: Solution Illumination, Cross-team Collaboration, Stakeholder Insight, Marketing Reporting, Operational Transformation, Member Experience, Business Growth, KPI Monitoring

• Builds and executes campaign segmentation plans, templates in Unica Campaign. 
• Develop and manage governance rules
• Analyzes legacy segmentation logic and develop templates and documentation for campaign migration from SQL heavy flowcharts to user-friendly
• Write segmentation queries and designs simple to complex campaign flowchart templates leveraging user-friend point and click approach
• Shares best practices and develops Campaign Managers in the use of Unica Campaign
• Develop new templates, implement improvements and changes to existing communication targeting design
• Leverages knowledge of company database, IMO and Unica Campaign tools and principles
• Develop methods for process automation, process governance, and capabilities improvements
• Manage business rules and campaign suppressions to ensure customer targeting quality
• Works with business, development and QC teams to create new campaigns and manage ongoing campaign targeting

Skills: Campaign Segmentation, Governance Management, Legacy Analysis, Query Writing, Best Practice Sharing, Template Development, Tool Leverage, Process Automation

• Project management throughout the development lifecycle across matrixed staff for project tasks, quality gates / checklists, other campaign deliverables
• Excellent communication skills with the ability to speak with technical and non-technical audiences interchangeably
• Contributes to a culture of teamwork and continuous improvement. 
• Brings an innovation mindset to enhance overall team performance. 
• Effectively collaborates with the internal partners in a highly matrix organization
• Manage and operations campaign, product managers and fulfillment channels
• Proactively recommend opportunities to improve campaign performance and grow client investment.
• Assist in providing guidance for industry best practices.
• Utilize competitive intelligence tools to proactively identify opportunities for new (or existing) clients.
• Serve as primary point-of-contact for technology partners to set expectations and establish client goals and objectives

Skills: Project Management, Communication, Teamwork, Innovation, Collaboration, Operations Management, Performance Improvement, Best Practices

• Responsible for end to end data strategy processing for all targeted acquisition campaigns.
• Manage data processing acquisition timeline and ensure all key deliverables dates are met.
• Responsible for developing, clearly documenting, and communicating requirements to both internal and external stakeholders.
• Manage acquisition campaigns within compliance guidelines including, but not limited to, FCRA standards.
• Interact with partners to set up connectivity with list processing vendor, file feeds, formats, timelines, and data fields needed for analysis and modelling.
• Responsible for extensive audit and analysis reporting during and after the campaign process.
• Reconcile calendar with changes to forecast, and add or delete channel efforts
• Identify and work with management to prioritize enhancements, improvements, and fixes to Campaign process.
• Effectively utilize multiple tools for campaign execution and functional delivery (Campaign Desktop, Excel, SAS EG, etc.).

Skills: Data Strategy Management, Timeline Oversight, Requirement Documentation, Compliance Management, Partner Interaction, Audit Reporting, Calendar Management, Process Enhancement

• Lead the development of reporting and dashboard creation for 1-1 marketing program
• Engage and drive conversations with key stakeholders to bring deep insight
• Enable better business decisions using marketing analytics data and other critical business data sources
• Proactively identify, monitor and understand the behaviour of KPIs through dashboarding and analysis. 
• Recommend improvements to processes and operations as a result
• Work in collaboration across the Membership team to ensure that data is collected and interpreted correctly
• Leverage insights and data analytics to guide business intelligence
• Produce effective visualisations which are easily understood
• Act as an analytics champion within the organization
• Influencing key stakeholders using data-driven written and verbal communications
• Coach and support the uplift of Digital and Marketing Analytics capability

Skills: Reporting Development, Stakeholder Engagement, Decision Enablement, KPI Monitoring, Process Improvement, Data Interpretation, Business Intelligence, Visualization Production

• Deliver Below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
• Partner with business stakeholders, the CRM team plan 
• Deliver exceptional customer experiences through digital communication to loyalty database.
• Successfully set up campaigns in Salesforce Marketing Cloud
• Ensuring accurate audience selection, content and message alignment and SPAM Act compliant
• Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
• Help define & automate personalisation communications and lifecycle programs
• Creating automated and static eDM campaigns, SEM campaigns and associated website landing pages
• Measure, test and optimise marketing and communication activities to ensure we continually improve capability and business impact

Skills: Campaign Delivery, Stakeholder Partnership, Customer Experience, Cloud Setup, Audience Selection, Trigger Design, Personalization, Campaign Creation

• Evaluation of performance across the consumer business
• Use of SQL daily in analysis of predictive campaigns
• Model-building and the development of tests and simulations in order to provide support for consumer campaigns
• Use analysis to provide actionable insights, then present and explain these to stakeholders and the wider business following visualisation of the data
• Develop comprehensive reporting to articulate campaign impact and results and present to the client
• Present insights and learnings from the campaign and possible improvements for the next campaign
• Attend and participate in Optimizing sessions within internal team, to look at opportunities for development constantly
• Collaborate with Creative Team in how to design campaigns with regards to measurable goals and KPIs
• Collect data that articulates campaign impact and results to the client on a weekly, monthly, and quarterly basis as required by the client.

Skills: Performance Evaluation, SQL Analysis, Model Building, Insight Generation, Reporting Development, Presentation Skills, Optimization Collaboration, Data Collection

• Experience with credit bureau data, project management, reporting and targeting.
• Experience working with analytics tools
• General experience in acquisitions marketing environment.
• Have the ability to multi-task, handle pressure and work under deadlines
• Have solid PC skills including proficiency with MS Office Suite, PowerPoint & Excel
• Ability to give and receive direction and constructive criticism
• Demonstrate sound project management and/or leadership skills
• Good interpersonal skills and ability to work with all levels are required. 
• Have proven success managing multiple clients and confidence in analyzing and acting on performance data

Qualifications: BS in Marketing with 4 years of Experience

• Highly organized and detail-oriented
• Quick learner with a passion for technology, software, and data
• Genuine curiosity about how things work
• Possesses a “whatever it takes” mindset about problem-solving and execution.
• Regularly goes above and beyond to exceed expectations and goals
• Innovative mindset with a passion for bringing forth new ideas and process improvements
• High degree of personal accountability, diligence, and proactivity
• Willingness to work long or non-standard hours
• Excellent ability to collaborate and contribute new ideas and fresh perspectives in written, one-on-one, and group settings
• Passion for digital advertising and technology

Qualifications: BS in Business Administration with 2 years of Experience

• Experience working with Facebook Paid and Organic Growth
• An experienced power spreadsheet user and comfortable with tools like Tableau, Google Analytics, Google Data Studio, and various mobile attribution systems
• Previous experience in digital marketing with a strong understanding of Analytics and Strategy
• A highly process-driven person who knows that the devil is in the details
• Work independently and effectively on multiple projects, assuming full ownership of deadlines and processes
• Willing to put every minute and all effort into achieving the goal at hand
• Working experience in banking or financial services industry
• Hands-on experience in Cards & Loan/Retail Banking product analytics or business planning
• Strong knowledge and ability to use Excel VBA, Access, SAS, SQL and other tools to support analytical methods, database management, and communication of results
• Working knowledge of business statistics, mathematical and data modeling processes

Qualifications: BS in Statistics with 3 years of Experience

• Manage campaign work-flows using Aprimo Enterprise 8.0.
• Experience in various Campaign tools- Creating campaign target designs using Affinium Campaign, version 8.2 or related software.
• Experience in Marketing campaign management or list generation.
• Ability and drive to do data research on questions without receiving specific directions.
• Background in CRM or direct marketing, with a strong aptitude for program management.
• Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design.
• Possess outstanding computer skills and be proficient using Microsoft Office products including Outlook, Word, PowerPoint and Excel.
• Organized and possess excellent quantitative, analytical and communication skills
• Strong attention to detail and accuracy

Qualifications: BS in Economics with 7 years of Experience

• Solid understanding of advertising principles and digital strategies
• Experience with Google Campaign Manager and/or Sizmek
• Experience managing performance-focused campaigns in a DSP (DV360, The Trade Desk or DataXu)
• Experience managing performance focused campaigns in Facebook Business Manager
• Experience utilizing Google Analytics to analyze and optimize campaign metrics
• Experience using verification partners such as DV, IAS, and/or MOAT
• Experience with multi-touch attribution, Google Ads
• Vast knowledge of the inner workings of the ad tech space
• Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
• Total comfort with basic financial and mathematical calculations

Qualifications: BS in Finance with 5 years of Experience

• Solid critical thinking and analytical skills to work well with numbers and complex data
• Excellent statistical method to develop propensity modeling i.e. regression, clustering, decision tree
• Proficiency in Microsoft Office applications i.e. Excel and PowerPoint
• Strong knowledge and experience of analytic tools i.e. SAS/SQL
• Proficiency English as business language
• Building CIMB Niaga Learning Organization
• Ability to identify areas for process improvement to promote efficiency
• Experience managing and optimizing search engine marketing campaigns within Google, Yahoo/Bing
• Have advanced project management and organizational skills to manage campaign execution and performance across multiple clients

Qualifications: BS in Computer Science with 3 years of Experience

• Experience with Unica Campaign or a similiar platform such as Adobe Campaign, Salesforce Marketing Cloud and Oracle Responsys.
• Hands-on experience creating selections for omni-channel marketing campaigns using campaign management tools.
• Experience writing SQL queries.
• Familiar with Data Warehouse architecture and load processes.
• Experience with merge/purge processes.
• Project management skills include using project tracking software.
• Familiar with reporting platforms such as Domo and Tableau.
• Have proven commercial experience of using SQL for data analysis
• Have proven commercial experience in data visualisation, using Tableau, PowerBI or Qlik
• Have previous marketing analytics experience, looking at campaigns and marketing channels
• Experience in building dashboards or looking at Google ads

Qualifications: BA in Communication with 4 years of Experience