• Manage the development and delivery of creative marketing concepts
• Be responsible for all corporate campaign activation and management
• Liaise with internal stakeholders on corporate milestones 
• Take responsibility for providing periodic updates on projects/tasks
• Ensure consistency of corporate branding and positioning throughout all activities
• Drive creative thinking and out-of-the-box marketing ideas
• Create templates and required content and rollout company-wide
• Take responsibility for drafting or polishing internal communication
• Adheres to and implements company policies and procedures
• Monitor competitor activity and brainstorm potential improvements or changes regarding strategic activities

Skills: Project Management, Campaign Management, Stakeholder Engagement, Communication, Brand Management, Creativity, Content Creation, Competitive Analysis

• Understand brand and performance marketing goals for clients and communicate with them frequently to monitor results and optimize campaigns in real-time
• Define a cross-channel tracking and performance measurement framework to enable effective campaign optimization
• Develop an impactful creative and communication strategy for media channels to achieve efficient lead and sales conversions
• Build advanced audience segmentation and targeting strategy by integrating 1st and 3rd party audience data and best-in-class retargeting methodology
• Create business analysis and reports to monitor awareness and direct response campaign effectiveness
• Develop a growth strategy, employer branding, and product launch campaigns to ensure every opportunity is proactively optimized
• Manage large project-based tasks such as events, conferences, planning, and logistics on merchandise procurement and distribution
• Plan and activate employer branding schedule, and take responsibility for project management office branding
• Manage website updates on any corporate requirements including messaging, new products, timelines, and career requirements
• Schedule periodic reviews of guideline documents and presentations to ensure information is current, well-crafted and presented

Skills: Marketing Strategy and Analysis, Performance Measurement Framework, Creative Strategy Development, Audience Segmentation and Targeting, Business Analysis and Reporting, Growth Strategy Development, Project Management, Website Management

• Manage the creation, implementation and successful delivery of customers’ content syndication, digital advertising and intent data campaigns
• Coordinate the receipt of creative materials and deliverables from clients and/or suppliers to ensure deadlines are met for the fulfillment of their programs
• Recruit, brief and manage contract or freelance staff to work on campaigns
• Be responsible to organise and lead client calls to offer technical implementation and optimization consultation to ensure a successful campaign execution
• Collaborate on team onboarding training curriculum and continuous education training
• Deliver regular reports of campaign results and maintain regular measurement of the campaigns’ ROI
• Collect and use data to inform the client of new campaigns and the evaluation of existing campaigns
• Leading the planning, tracking setup, and ongoing management of digital display campaigns
• Carrying out health checks on the platforms to ensure they are set up and running according to guidelines and best practice
• Proactively working with partners to monitor delivery, regularly optimize campaigns, monitor market changes, and identify development opportunities
• Preparing presentations and leading client calls and face-to-face meetings

Skills: Campaign Management, Project Coordination, Team Management, Client Communication, Training and Development, Data Analysis, Digital Display Campaign Management, Partnership Management

• Plan and manage campaigns for global brands and Super Brands through different traffic sources, using unique media buying platforms.
• Measure and analyze performance to optimize spend, determine effectiveness, and meet KPIs.
• Manage budgets closely to provide maximum value and ROI.
• Work as part of a Media team, brainstorm, help and support others.
• Create and maintain testing plans across all campaigns including copy, bidding, and landing page.
• Research and stay on top of trends and changes in PPC marketing.
• Collaborate with internal teams (Sales, Marketing, Product, R&D and Algo) to develop new abilities and improve user experience
• Manage, coach and develop allocated offshore team, providing first-level support and quality assurance
• Work closely with internal teams such as Ad Tech, Ad Product and Integration teams to ensure campaign and customer objectives are met
• Participation and contribution to projects and initiatives that drive strategy initiatives of the group
• Maintain and build on a culture of excellence in customer service and quality within the team

Skills: Campaign Planning and Management, Performance Analysis, Budget Management, Team Collaboration, Testing Strategy Development, Trend Research, Cross-Functional Collaboration, Team Leadership

• Execute a brand marketing plan aligned with campaign strategy
• Deliver integrated marketing campaigns across all customer touchpoints
• Manage timelines for briefing and deliverables, and ATL RG creative campaigns
• Support the delivery of all creatives and media plans across TV, Sponsorships, Partnerships, Radio, OOH and all other ATL media
• Development of close relationships with internal stakeholders/departments enabling the delivery of business objectives through marketing strategy
• Building strong relationships with internal and external agencies and partners, setting direction, performance indicators and KPI measures
• Ensure all channel creative is delivering against campaign guidelines
• Understands campaign reporting and suggests ATL optimization for future
• Understand and implement the latest RG restrictions and channel compliance rules
• Develop media and creative knowledge and understanding
• Manage and deliver an allocation of successful campaigns through exceptional customer experience and quality of execution
• Proactively identify and address risks to maximize revenue, within campaigns and general workflows

Skills: Brand Marketing Strategy Execution, Integrated Marketing Campaign Management, Project Management, Stakeholder Relationship Management, Partner Relationship Building, Campaign Performance Analysis, Regulatory Compliance Knowledge, Risk Management

• Ensuring client satisfaction through campaign success and efficient, results-driven solutions
• Costing work from both internal and external teams, devising solutions that are both profitable and valuable for clients
• Ensuring margins are controlled and team and product-line revenue targets are hit.
• Accurately briefing external teams, and internal data and creatives teams, ensuring successful campaign progression and completion
• Routinely sharing insights and analytics that will optimize results for clients in partnership with the sales team, and that will optimize results for the department as a whole
• Be the go-to person within the company for the inventory of demand-generation solutions and products
• Working with internal and external teams to identify new solutions for the sales team that are client-focused and profitable.
• Ensure that the TechOctopus/MarTech Tracker brand and identity are adhered to in campaigns and all communication channels.
• Deliver regular reports of campaign results, including web analysis, budgets, and evaluation of KPIs, to the Head of Operations
• Work with premium delivery partners to optimize their campaign fulfillment KPIs and nurture other partners towards premium membership.
• Acquire, onboard and develop new demand-generation partners across the world that enhance and complement and suite of solutions and delivery capability

Skills: Client Satisfaction Management, Cost Management, Revenue and Margin Control, Communication, Data Analysis, Product Knowledge, Solution Development, Campaign Reporting

• Serve as the liaison between Whalar, its clients, and the talent, guaranteeing excellent campaign management from start to finish
• Take responsibility for best-in-class influencer communications
• Develop influencer workflows, and campaign timelines as well as support account plans and strategies for client retention and loyalty
• Run campaigns on the proprietary tech platform, including influencer comms, community management, content management, and reporting
• Interaction with the client to inform the influencer strategy and influencer brief
• Community management and influencer/agency relationship building
• Talent discovery and ongoing talent sourcing for new business and live campaigns
• Negotiating and briefing influencers for campaigns according to the specific brief and budget
• Being the gatekeeper of all content that is submitted, ensuring it’s on brief and of the standards of quality
• Support the team with account plans, pitches, and new business strategies for various clients
• Keeping the wider team up to date with news and trends whilst feeding into ongoing trend research and culture reports

Skills: Communication Skills, Influencer Management, Campaign Management, Client Relationship Management, Tech Platform Proficiency, Content Quality Control, Trend Research and Analysis, Team Support

• Budget management and tracking including cost management and unit/revenue/MQL forecasting working closely with marketing operations.
• Monitor, analyze and present to the business the results and ROI of campaigns and work with teams such as sales and service to maximize ROI.
• Effectively manage key stakeholders across multiple areas to ensure the delivery of assets
• Work in close collaboration with key local and central teams to deliver key strategic business objectives
• Developing improvements in digital journeys, customer discovery and conversion through the marketing funnel.
• Work with the data team to effectively segment the customer base to ensure communications are targeted and tailored to achieve the desired outcome.
• Outstanding project management to ensure the delivery of all campaign deliverables.
• Agency management, ensuring cost and time-effective delivery of best-in-class creative and messaging.
• Ensure consistency and quality control on all communications collateral produced with detailed and accurate proofing skills, in line with the local and central app

Skills: Budget Management and Tracking, ROI Analysis, Stakeholder Management, Cross-Functional Collaboration, Digital Marketing Strategy, Customer Segmentation, Project Management, Agency Management, Quality Control

• Set up, test, track and optimize client campaigns (including video, display, push, SMS, email, etc.)
• Serve as owner of the brand’s b2c messaging through SessionM's proprietary platform
• Monitor performance of campaigns and overall program health
• Identify trends in engagement and offer recommendations to satisfy program KPIs
• Accountable for enablement such as product demos, training, documentation and RFP facilitation
• Appropriately escalate bugs, account concerns and requests
• Become a system expert and participate in UAT
• Assist the account team in translating client requirements during discovery and offer program design elements that align with standard campaign offerings
• Offer ongoing suggestions for process improvements
• Take responsibility for pulling and reviewing internal and client-facing reporting

Skills: Campaign Management, Messaging Platform Expertise, Performance Monitoring, Enablement and Facilitation, Issue Management, System Proficiency, Client Communication, Process Improvement

• Working to improve search performance through a range of link-building and outreach techniques
• Managing the day-to-day outreach campaigns and overseeing the Campaign Executives’ link-building campaigns
• Leading outreach and PR strategy for a range of current and prospective clients
• Coming up with campaign ideas, from overarching themes to custom pitches
• Creating media and prospect lists, conducting and delivering campaign reporting
• Negotiating media placements with journalists, editors, and influencers
• Using a wide range of tools for analysis, tracking, and monitoring
• Pitch outreach ideas to clients, content and keyword research
• Liaising with outreach clients on ad hoc requests and reporting calls
• Training and mentoring the Campaign Executives and assisting with Outreach Team growth
• Maintaining expertise on outreach, digital PR and best practice industry trends
• Assisting the marketing and content teams with ad-hoc projects

Skills: Link-building Techniques, Campaign Management, Outreach Strategy Development, Campaign Ideation and Pitching, Media Relations and Negotiation, Analytics and Reporting, Client Communication and Relationship Management, Team Leadership

• Experience in managing complex operational processes in online advertising or related industry
• Exceptional understanding of ad systems and technologies including MOAT, DV, IAS, DoubleClick, Operative, and/or similar systems and technologies.
• Excellent written and verbal presentation skills.
• Strong knowledge of campaign lifecycle management, ad sales process
• Have familiarity with the online advertising ecosystem.
• Well-versed in optimizing CPL, CPR, CPA, CPC, Cost per Call and LTV metrics.
• The ability to operate in a dynamic environment
• Focused time management and prioritization abilities
• Working experience with programmatic/buy-side 
• Experience with collaborative environments, problem-solving and great attention to detail

Qualifications: BA in Journalism with 5 years of Experience

• An in-depth understanding of Tactical Soldier radio systems, and mounted and dismounted communications systems (HF, VHF and UHF).
• An in-depth understanding of Counter Radio Controlled Improvised Explosive Devices and ECM systems and ConOps for Force Protection and Explosive Ordnance Disposal
• Commercial or operational experience as an end user/operator or by having previous technical experience in the domain.
• Have an existing and relevant network within the key customer stakeholder community.
• A demonstrable record of success in developing, managing and leading significant sales campaigns within the defense, aerospace or other comparable sectors.
• Innovative thinker and a disciplined self-starter, and able to anticipate and overcome problems in a complex international sales environment.
• Commercially and financially aware, with experience in negotiating and closing complex deals in the international marketplace.
• Knowledge of international trade compliance regulations and export control procedures.
• Excellent communications skills, capable of confidently briefing senior stakeholders across industry, government, and the military.
• The ability to write compelling marketing content and proposals, with strong self-discipline and motivational skills
• Able to lead a team to successfully deliver quality output during high-pressure bid and customer response activity.

Qualifications: BA in Communications with 9 years of Experience

• Relevant experience and a record of successful cross-channel marketing campaigns
• Experience building Brand media plans, as well as optimizing them post-launch
• Ability to craft a measurement plan for awareness channels and KPIs in partnership with key stakeholders (i.e. paid media agency, analytics partners, etc).
• Expertise in media strategy, including executing campaigns in key media channels such as paid search, paid social, programmatic display, and online video
• A proven track record of developing and maintaining highly collaborative cross-functional internal and external relationships
• Experience managing multiple campaigns, in a fast-paced, high-volume environment
• Ability to think creatively and come up with out-of-the-box solutions
• Demonstrate a strong sense of ownership and thought-leadership
• Passionate about Marketing and applying intellectual curiosity to solve problems
• Experience in establishing and managing timelines, teams, and projects with creative and media agencies
• The ability to thrive under pressure and in ambiguous situations

Qualifications: BA in Marketing with 7 years of Experience

• Working knowledge of digital media and demand generation channels, etc.
• Proven track record of successfully working on omnichannel and integrated marketing programs that align with brand initiatives
• Success collaborating with cross-functional teams and comfortable working with all levels of management
• Exceptional organization and project/program management skills
• The ability to adapt and work creatively with limited resources, budgets, and tight timelines
• Knowledge of test and learn marketing programs
• Solution-oriented with excellent time management skills and the ability to multitask
• A sense of humor, a positive attitude and adaptability
• Working experience executing integrated marketing plans
• Experience working in B2C marketing communications experience

Qualifications: BA in Public Relations with 6 years of Experience

• Digital native with experience in a digital marketing agency or a digital marketing department
• Solid experience and good understanding of possibilities within the digital landscape
• Strong understanding of new digital trends and evolution, data-driven marketing and online channels
• Proven hands-on experience and a strong track record delivering successful digital marketing tools and communication solutions to relevant customer groups
• Experience with a marketing automation tool, especially Salesforce Marketing Cloud
• Experience with web analytics tools such as Google Analytics 360
• Be a result-oriented attitude and an eye for detail, with excellent communication and teamwork skills
• Out-of-the-box thinking, ability to solve complex problems and drive the change
• Ambitious, curious, tech-savvy and an executor with a genuine interest in healthcare
• Strong project and process manager who moves things forward with structure
• Must have expertise in Agile methods

Qualifications: BS in Business Administration with 8 years of Experience

• Relevant experience in email marketing or interactive marketing industry
• Advanced understanding of cloud marketing automation, and experience with relevant email marketing platforms (e.g. Responsys, Eloqua).
• Advanced knowledge of HTML, scripting, database marketing, and web technologies
• Proven industry expert delivering complex, fast-paced and high-volume digital campaigns and programs.
• Excel in client success, demonstrates an ability to solve problems, drive solutions
• Possess an infectious positive can-do attitude, work well independently 
• The ability to maintain a collaborative approach when working across teams, and deliver results under pressure.
• A strong knowledge of emerging technologies and trends, with passion for digital media and marketing automation
• Comfortable with tight deadlines; organized, efficient, detail-oriented and able to multitask
• Strong communication and presentation skills with the ability to communicate and negotiate professionally with clients and internal staff.
• Excellent knowledge of Microsoft Office suite including Project, Visio, PowerPoint, and Word.

Qualifications: BA in Advertising with 7 years of Experience

• Working experience in an Ad Operations role.
• Experience working in using Xandr, GAM, or similar server
• Familiar with Media Buys and Planning in Brand (Direct) and Programmatic
• Intermediate to advanced Excel skills and/or Google Docs
• High attention to detail with exact precision in data input
• Quick learner and able to rapidly acquire and apply technical skills
• Excellent project and time management skills
• Strong communication and stakeholder relationship skills
• A highly passionate and collaborative attitude with the ability to work successfully in a team environment.
• The ability to prioritize multiple tasks and delegate, and work under tight deadlines in a high-pressure environment
• Apply critical thinking to find resolutions to deliver successful campaigns
• Proficient in Digital Language to communicate efficiently with external and internal stakeholders such as Editors, Developers and Sales teams

Qualifications: BA in Sociology with 9 years of Experience

• A structured and strong organizational approach to creative concept and delivery
• Good communication to give detailed feedback and strong written English language skills to generate and approve copy
• The commercial mindset to manage promotional messaging and agencies
• Exceptional understanding and passion for optimizing marketing opportunities with a view on the overall thinking and objectives
• Ability to take initiative, be organized, set and respect deadlines
• Creativity and pragmatism in anticipating and finding solutions to overcome obstacles to advance projects
• The ability to maintain perspective and manage priorities with proactive and intuitive
• Live and breathe smart creative marketing with exceptionally well-organized
• Have clear ideas and know-how to positively present them and secure senior buy-in
• A strong team player looking to work closely and positively with your colleagues for optimal results
• Consider the bigger picture and can identify and rectify potential problems

Qualifications: BA in Management with 5 years of Experience

• Experiencing managing Facebook Ads or any other social platform (LinkedIn or Twitter)
• Proactive and resourceful with good business acumen and analytical skills
• Passionate in developing and embracing new knowledge of digital marketing trends to drive business growth
• Forward-thinking with creative problem-solving skills and passion for innovations
• Preferred knowledge and understanding of display/social media, digital sales funnels and website conversion optimization
• Initiative, well-organized and able to work under much pressure
• Excellent organizational and interpersonal communication skills
• Proficient with Microsoft Excel and PowerPoint

Qualifications: BA in Communications with 6 years of Experience

• Working experience in online media buying with strong business acumen. 
• Understanding of online pricing models – CPI, CPA, CPC, etc.
• Excellent Excel proficiency with an analytical background.
• Experience in Account Management or client-facing roles with the market.
• Understanding of Google Ad-words/Bing Ads/Native
• Highly analytical, data-driven and detail-oriented.  
• Curious, passionate about learning new things, and sharing knowledge and ideas. 
• Strong team player with excellent communication and collaboration skills.
• Self-starter, eager to meet and beat goals and deadlines.

Qualifications: BA in Marketing with 4 years of Experience