CAMPAIGN MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
With extensive experience in ad ops and tech ops across both publishing and agency settings, the Campaign Manager possesses exceptional verbal and written communication skills, coupled with a highly analytical mindset adept at identifying trends from diverse data sources. Demonstrating strong client and stakeholder management capabilities, this job demands excellence in building robust relationships and showcasing a deep understanding of the digital landscape, with a proven track record in B2B client-facing roles. Organized and resilient under pressure, the manager thrives in both individual and team settings, continuously adapting to new concepts while maintaining meticulous attention to detail and a collaborative, hands-on approach.
Essential Hard and Soft Skills for a Standout Campaign Manager Resume
- Data Analysis
- SEO/SEM
- Pay-Per-Click (PPC) Management
- Social Media Advertising
- Email Marketing
- CRM Software Proficiency
- Graphic Design
- Web Analytics
- Content Management Systems
- Budget Management
- Communication
- Leadership
- Strategic Thinking
- Problem-Solving
- Adaptability
- Teamwork
- Attention to Detail
- Time Management
- Negotiation
- Creativity
Summary of Campaign Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 6 years of experience
- Experience in executing B2B marketing campaigns and activities in global and local markets within Tech/SaaS business
- Creative and innovative marketer with a passion for technology
- Deep experience in building and executing lead-generation campaigns
- Solid general marketing experience, understanding an integrated marketing approach to building and executing campaigns and activities
- Experience developing simplified messaging from complex propositions
- Customer-centric mindset with the ability to analyze data and derive insights.
- Ability and confidence to work with stakeholders at all levels of the organization to formulate, execute and report against plans
- Strong Project Management working experience
- Solid understanding of Partner or Channel Marketing
- Experience working with marketing automation tools and CRM
2. BA in Business Administration with 9 years of experience
- Previous B2B Marketing experience with experience in developing and driving acquisition and retention campaigns
- Event marketing working experience, and desire to work in the fast-paced events industry
- Strong digital marketing planning, executing and reporting skills e.g. SEM, Adwords, social media and building and creating EDMs (Electronic Direct Mail)
- Strong copywriting skills for marketing collateral, website, blogs and content, etc.
- Strong data and insights experience with the ability to report on individual campaign aspects on an ongoing basis
- Budget management experience with forecasting and regular reporting including monthly reconciliation reports
- Advanced skills using Campaign Monitor, Google Analytics, WordPress, and MS Office (Outlook, Word, Excel, PowerPoint).
- Strong ability to work autonomously and as part of a team with excellent attention to detail
- Experience in budget management - forecasting and regular reporting including monthly reconciliation reports.
- Excellent attention to detail with strong capabilities in terms of prioritizing work and meeting deadlines.
3. BA in Communications with 5 years of experience
- General understanding of email marketing best practices, sales processes and sales development tools
- Familiar with B2B martech/sales tech vendors and programs
- Experience with ZoomInfo product suite, Salesforce, Outreach, FrontSpin, Asana/project management tool, Google apps, Microsoft Office suite
- Impressive organizational skills with strong attention to detail and quality control
- Be an excellent communicator, in person and print
- Ability to work on multiple projects at once and problem-solve under pressure
- Team player with the ability to facilitate and own cross-functional collaboration
- Demonstrable experience finding ways to drive operational efficiency
- Highly collaborative and has experience working cross-functionally and gathering requirements across business teams
- Expertise in managing and prioritizing multiple projects and great attention to detail
- Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
4. BA in Public Relations with 8 years of experience
- The ability to think strategically and execute methodically
- Excellent understanding of consumer brand advertising strategies especially in the digital and high-technology space
- Ability to create innovative new consumer marketing programs that generate results
- Experience creating and owning successful large-scale television, print, out-of-home, and other advertising/marketing campaigns
- High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
- Superior verbal and written communication skills and the ability to interact with senior management regularly
- Comfort and proficiency at leveraging precious resources, including marketing budgets and personnel resources
- Ability to work in a fast-paced environment where continuous innovation is expected
- History of teamwork and willingness to roll up one’s sleeves to get the job done
- Creative problem solver who is passionate about inventing new ways to approach retail
5. BA in Advertising with 7 years of experience
- Working experience with Salesforce Marketing Cloud
- Experience with advanced HTML, Adobe Creative Suite and website analytics tools (such as Google Analytics, Coremetrics and/or Omniture)
- Demonstrated writing/communication, interpersonal and client relationship skills
- Proven record for problem resolution and successful completion of complex projects
- Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint. Access, Visio and Project)
- Previous management/team leader role, and be a good team player and positive attitude
- Proven leadership capabilities either through lead engineer experience, DEG Engineering department contributions, or community/industry contributions
- Demonstrated project execution and success with strong communication skills
- Passion for mobile technology, iOS and Android apps, gaming, advertising
- Superior organizational skills and ability to manage multiple competing priorities
- Self-starter, positive attitude, energetic with a sense of humor
6. BA in Data Science with 5 years of experience
- Marketing automation experience, preferably Marketo, Pardot, Eloqua or other major email platforms
- Experience with email marketing, lead nurturing, marketing automation, and marketing analytics
- Working experience with campaign reporting and data analysis
- Proven track record of creating and executing integrated marketing campaigns using tactics
- Adobe CQ or equivalent CMS build working experience
- Hands-on experience building, launching, and reporting on campaigns using Marketo, Salesforce.com, Splashthat, and Qualtrics
- Experience with B2B marketing, specifically high-tech products/services
- The ability to work independently and autonomously
- Solid quantitative, analytical, and problem-solving skills
- Be comfortable with data analysis and able to use data to make recommendations and drive decisions
- Proven experience building test and learn plans that continuously improve program engagement
- Passion to continually learn and expand hands-on technical skills
7. BA in Graphic Design with 6 years of experience
- Demand generation marketing experience, including experience in small business-focused or B2C demand generation, eCommerce or other subscription-based company
- Familiarity with inbound and outbound channels (Digital, Web, Content, Email, Partner) to help provide insight into program planning
- Experience in small business or B2C-oriented messaging
- Demonstrated ability to create close alignment with sales leadership to drive results together
- Experience working cross-functionally or in a highly matrixed organization.
- Demonstrated success with end-to-end campaign design, rollout, and project management
- Excellent internet, email, and document management skills
- Experience with SalesForce, Marketo, JIRA, Periscope, and GA
- Background in analytics and/or brand advertising
- Familiarity with brand advertising models for mobile and social games (CPM, CPCV, CPC)
- Strong interest in mobile advertising and monetization ecosystem
8. BA in Information Systems with 8 years of experience
- Experience working within the entertainment industry
- Experience in working with audience strategies to optimize campaigns
- Excellent stakeholder management skills including the ability to work with EMEA and global business leaders, other marketing colleagues to drive success
- First-class project management skills including the ability to plan, prioritize and execute, recognize key milestones, manage budgets, suppliers and metrics
- A ‘can do’ attitude with drive and the ability to manage and prioritize multiple tasks at once whilst working to tight timeframes
- Up-to-date on the latest marketing techniques, channels and activities and prepared to implement these in their campaigns
- Significant campaign marketing experience with a proven track record of delivering first-class campaigns
- Digital Campaign Management experience and knowledge of industry best practice
- Experience working with day-to-day clients, developing day-to-day client relationships, managing budgets and key stakeholders
- Experience managing digital campaigns end to end including creative development, targeting and optimization
9. BA in Journalism with 5 years of experience
- Experience in Marketing, including delivery of integrated campaigns
- Strong written and verbal communication skills
- Exceptional written and verbal communication skills
- The ability to use a range of communication styles and methods to engage audiences of different types and levels
- Understanding of marketing objectives and how to translate these into marketing briefs and plan
- Experience working within a large organization with a matrix of operational teams and delivering business objective
- Clear communicator who can translate thoughts into clear and concise feedback judged against briefs
- Good Technical Marketing Skills with brief writing skills that cover several channels
- The ability to manage multiple tasks and timelines, and influence others to deliver
- Self-sufficiency, proactiveness and keenness to deliver innovative cross-channel solutions
- Great attention to detail with customer-focused
- Team player, and the passion to learn and develop
10. BA in Digital Media with 7 years of experience
- Experience in ad ops or tech ops, working for a publisher or agency.
- Strong verbal and written communication skills
- Highly analytical, able to spot trends and comfortable working with a variety of data sources
- Ability to develop strong working relationships with both internal and external stakeholders
- Well organized and can handle working under pressure and strict deadlines
- Good understanding of the digital landscape
- Willingness to adapt and learn new concepts as they present themselves
- Ability to work as an individual and as a team
- A B2B background in a client-facing, account management, customer/client success, or campaign management role.
- Strong and proven client and stakeholder management skills including soft skills, strategic thinking, and active listening.
- An aptitude for commercialism, and evidence of business acumen with an obsession with detail
- A commitment to collaboration and teamwork, and an attitude that does not mind rolling up sleeves and getting hands dirty.