CAMPAIGN SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

The Campaign Specialist is proficient in executing email campaigns using Salesforce Marketing Cloud and other marketing automation platforms. This role's meticulous attention to detail is essential for quality assurance, troubleshooting, and optimizing email renderings, automation, and data intricacies, with foundational knowledge in SQL and HTML enhancing effectiveness. The specialist also has strong analytical skills, coupled with expertise in Google Ads, Facebook, LinkedIn, and various bid management tools to enable effective campaign planning and implementation.

Essential Hard and Soft Skills for a Standout Campaign Specialist Resume
  • Data Analysis
  • Campaign Management
  • SEO/SEM
  • Social Media Marketing
  • Email Marketing
  • CRM Software
  • Copywriting
  • Graphic Design
  • Web Analytics
  • Digital Advertising
  • Communication
  • Creativity
  • Problem Solving
  • Attention to Detail
  • Teamwork
  • Adaptability
  • Time Management
  • Strategic Thinking
  • Initiative
  • Persuasiveness

Summary of Campaign Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
  • Leverage Content Management Systems to store, manage version history, and access creative content
  • Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics
  • Experience working in a distributed team (offshore-onsite model)
  • Ability to demonstrate analytical skills, technical knowledge, and attention to detail
  • Fluent in English with polished editorial skills and a general ability to proofread
  • Ability to turn work around quickly while managing multiple requests
  • Strong written communication skills and an instinct for creating timely and engaging content
  • Have strong knowledge of analytics tools (e.g. Google Analytics) 
  • Have the ability to identify and deal with potential areas of conflict, and stay calm under pressure

2. BA in Communications with 5 years of Experience

  • General understanding of email marketing best practices, sales processes and sales development tools
  • Familiar with B2B martech/sales tech vendors and programs
  • Experience with ZoomInfo product suite, Salesforce, Outreach, FrontSpin, Asana/project management tool, Google apps, Microsoft Office suite
  • Impressive organizational skills with strong attention to detail and quality control
  • Excellent communicator, in person and print
  • Have collaborative, and ambitious and independent
  • Have shown ambition to take ownership of challenges
  • Be a team player, can-do attitude, enthusiastic
  • Ability to work on multiple projects at once and problem-solve under pressure
  • Team player with the ability to facilitate and own cross-functional collaboration
  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change

3. BA in Business Administration with 2 years of Experience

  • Digital advertising and online media experience, with an emphasis on client communication
  • Experience working in digital ad trafficking
  • Experience within the digital online ecosystem, including familiarity with third-party ad servers such as Google Ads Manager, Flashtalking, etc.
  • Professional communication skills with internal and external stakeholders.
  • The ability to quickly establish rapport and professional relationships.
  • The ability to think critically with a solution-oriented mindset.
  • Strong interest in digital media and advertising industries.
  • Experience working with sales teams, creative agencies, and/or marketing departments.
  • Exposure to yield management and inventory planning.
  • Familiarity with advertising research and verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, etc.

4. BA in Public Relations with 6 years of Experience

  • Strong experience with direct campaign management: definition and execution, customer segmentation, reporting and analytics, data infrastructure, and usage.
  • Experience in using a Campaign Management system (preferentially IBM Campaigns or SAS Campaigns) represents
  • Experience in using specialized software for database management (MS-SQL, Oracle, MySQL, SAS, SQL Programming, ETL data with SSIS), and Microsoft Office package.
  • Strong advantage if familiar and experienced with Java, JavaScript, and PHP
  • Understanding of the marketing mix and analytical skills 
  • An understanding of campaign management systems business analysis and implementation.
  • Ability to develop working processes that provide structure and discipline
  • Solid communication and mediation skills with the ability to be a strong, clear communicator across departments
  • Passion for delivery and customer satisfaction with an enthusiastic, “get-it-done” attitude and ability to see the big picture.

5. BA in Advertising with 4 years of Experience

  • Experience with executing email campaigns in a marketing automation platform
  • Working experience with Salesforce Marketing Cloud
  • Be highly organized, focused, and detail-oriented
  • The ability to accurately QA emails and troubleshoot rendering issues, existing automation, and data issues
  • Having a basic knowledge of SQL and/or HTML
  • The ability to work with internal and external staff in both spoken and written 
  • Be numerate and analytical with details-oriented
  • Excellent written and verbal English language skills/grammar
  • Demonstrable strong planning and implementation skills
  • Strong knowledge of Google Ads, Facebook, LinkedIn, etc 
  • Strong knowledge of bid management tools, and competitive insight tools 
Relevant Information
Campaign Coordinator Skills, Experience, and Job Requirements
Campaign Director Skills, Experience, and Job Requirements
Campaign Manager Skills, Experience, and Job Requirements
Marketing Campaign Manager Skills, Experience, and Job Requirements