Published: August 23, 2024 – The Corporate Marketing Communications Manager develops and executes integrated marketing plans that align with the firm's brand and strategy while coordinating internal and external communications efforts. This role includes organizing and managing partnerships with nonprofits, executing volunteer projects, and driving content creation for various platforms. Additionally, the manager tracks key metrics, analyzes data, and prepares impact and performance reports to support management and internal campaigns.


Tips for Corporate Marketing Communications Manager Skills and Responsibilities on a Resume
1. Corporate Marketing Communications Manager, Blue Horizon Media, Austin, TX
Job Summary:
- Work with subsidiary management teams to develop and drive marketing and communication initiatives that effectively describe and promote the organization to new and existing markets.
- Manage the planning, development and implementation of business unit marketing communication plans and programs that help accomplish business and marketing plans.
- Ensure all communications touch points align with business unit and brand strategies and all messaging is appropriate and consistent across mediums and portfolios.
- Provide strategic counsel to Sales and other internal clients to ensure appropriate messaging by customer and market business units.
- Develop and implement new and existing market business unit strategy within a 2-to-4-year timeframe of impact.
- Work with Sales and Management to define business opportunities for pursuit.
- Provide a Marketing Plan (by business unit) that provides direction, goals, and tactics for pursuing new opportunities.
- Use market analysis/research to justify the ROI business plan, direction, and goals.
- Work with sales leadership and sales professionals to target new prospects or opportunities based on market trends and defined value propositions.
- Manage the day-to-day relationship with any external communications agency team for a particular business unit, ensuring timely interaction and follow-through.
Skills on Resume:
- Market Strategy Development (Hard Skills)
- Brand Messaging Consistency (Soft Skills)
- Strategic Communication Planning (Hard Skills)
- Sales Collaboration (Soft Skills)
- Market Analysis and Research (Hard Skills)
- Business Opportunity Identification (Soft Skills)
- Marketing Plan Development (Hard Skills)
- External Agency Management (Soft Skills)
2. Corporate Marketing Communications Manager, Silver Leaf Technologies, Denver, CO
Job Summary:
- Develops and manages company website strategy, functionality, enhancements, and usability – manages content and image updates, additions and changes.
- Plans, designs, and implements annual print/online advertising campaigns within assigned budget limitations.
- Filters all website leads and provides details to an appropriate salesperson for follow-up in a timely matter
- Generates monthly analysis of leads generated including, sample data analysis, web leads, and web advertising campaign hits.
- Manage the production, inventory and distribution of marketing materials.
- Serve as the primary point of contact for agencies, trade associations, industry groups, partner companies, and all marketing and promotion suppliers.
- Manage the copy approval process for all marketing materials.
- Develop appropriate metrics related to marketing communications programs to measure effectiveness.
- Ensure logistics and communications initiatives for trade shows, customer meetings, and internal meetings are developed and implemented effectively.
- Manages creation, production and distribution of technical publications to trade magazine editors.
- Facilitate cross-functional team discussions for developing and implementing communications strategies that maximize growth.
Skills on Resume:
- Website Strategy Management (Hard Skills)
- Advertising Campaign Planning (Hard Skills)
- Lead Filtering and Distribution (Soft Skills)
- Marketing Analytics (Hard Skills)
- Marketing Material Management (Hard Skills)
- Agency and Supplier Relations (Soft Skills)
- Copy Approval Process (Soft Skills)
- Cross-functional Team Collaboration (Soft Skills)
3. Corporate Marketing Communications Manager, Green Valley Enterprises, San Diego, CA
Job Summary:
- Ideate and implement a digital marketing plan for the brand with the objective of fundraising
- Conceptualize and implement suitable communication material to support fundraising for the brand from both corporate and retail donors
- Strategize and implement the social media strategy for the brand, ensuring regular engagement from the audience and creating the appropriate positioning for the brand
- Keep communications channels open with the field team and churn out impactful stories regularly
- Scripting for programmatic audiovisuals, visit films, meets and special events involving organization donors, trustees and key dignitaries
- Planning and Conceptualization of campaigns, collaboration with partners for implementation and working towards making it a success
- Managing external agencies while running relevant campaigns
- Creating ATL & BTL communication campaign for awareness building on programs for community
- Preparation of collaterals as and when required
- Ensure optimization of the website and its regular updation
Skills on Resume:
- Digital Marketing Planning (Hard Skills)
- Fundraising Communication (Soft Skills)
- Social Media Strategy (Hard Skills)
- Storytelling and Content Creation (Soft Skills)
- Audiovisual Scripting (Hard Skills)
- Campaign Planning and Collaboration (Soft Skills)
- Agency Management (Soft Skills)
- Website Optimization and Maintenance (Hard Skills)
4. Corporate Marketing Communications Manager, Summit Peak Solutions, Raleigh, NC
Job Summary:
- Design and lead the implementation of the corporate communication and marketing strategy
- Plan and execute marketing strategy- online webinars, events, forums, conferences, fairs, etc
- Prepare and manage the organization’s communication budget.
- Research to discover the latest trends, topics, competitors, movements, and events
- Lead the marketing team
- Works with internal stakeholders and external parties
- Assist in a variety of internal communication projects
- Develop and maintain strong relationships with media reps.
- Keeping track of communications performance using KPIs and analytics as a vital resource to inform future strategy
- Manage and lead the SEO strategy for the brand with the help of external agencies
Skills on Resume:
- Corporate Communication Strategy (Hard Skills)
- Marketing Event Planning (Hard Skills)
- Budget Management (Hard Skills)
- Market Research (Soft Skills)
- Team Leadership (Soft Skills)
- Stakeholder Collaboration (Soft Skills)
- Media Relations (Soft Skills)
- SEO Strategy Management (Hard Skills)
5. Corporate Marketing Communications Manager, Crystal River Innovations, Orlando, FL
Job Summary:
- Implement and optimize marketing and advertising campaigns for association initiatives, thought leadership, products and events
- Nurture and expand engagement with key audiences through a marketing database
- Build and maintain a marketing automation framework
- Support marketing efforts for industry-leading events and webinars
- Publish and amplify content for advocacy positions in coordination with Public Affairs
- Develop and maintain a library of promotional materials by liaising with Graphics & Design
- Work closely with Sales, Events and Member Engagement to drive marketing goals
- Track marketing and advertising campaigns to identify baseline KPIs, successes and opportunities for improvement
- Contribute to a dynamic and nimble team by supporting additional workstreams as they arise
- Ensure timely creation of blogs and their updation on the website
Skills on Resume:
- Marketing Campaign Optimization (Hard Skills)
- Audience Engagement (Soft Skills)
- Marketing Automation (Hard Skills)
- Event and Webinar Marketing (Hard Skills)
- Content Amplification (Soft Skills)
- Promotional Material Management (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Campaign Performance Tracking (Hard Skills)
6. Corporate Marketing Communications Manager, Red Maple Strategies, Portland, OR
Job Summary:
- Engaging in all aspects of content development, including bilingual content creation, proofreading and copyediting
- Supporting research needs and facilitating data analysis, managing and validating data in graphs and reports
- Tracking and analyzing the latest policies and information on business priorities and industries
- Collaborating with subject matter experts, marketing colleagues and other stakeholders to execute integrated campaigns
- Creating quarterly report display deck and sharing with office receptions across regions
- Providing backend support and vendor management.
- Be a key member of the small team to formulate branding, public relations and customer communications plans for the company.
- Support the development and implementation of a media relations strategy to maintain and promote the bank's image.
- Drive various communications activities including maintaining the corporate website and social media channels, handling media inquiries, monitoring media reporting, as well as internal communications initiatives.
- Develop customer communications collaterals for marketing purposes.
- Develop end-to-end CSR programs from setting up targets, implementing, monitoring to reporting on results.
- Handle ad hoc projects to meet business requirements if required, and report to the Head of Marketing & Corporate Communications
Skills on Resume:
- Bilingual Content Creation (Hard Skills)
- Proofreading and Copyediting (Soft Skills)
- Data Analysis and Validation (Hard Skills)
- Policy Tracking and Analysis (Soft Skills)
- Integrated Campaign Collaboration (Soft Skills)
- Vendor Management (Soft Skills)
- Media Relations Strategy (Hard Skills)
- CSR Program Development (Hard Skills)
7. Corporate Marketing Communications Manager, Ocean Breeze Holdings, Miami, FL
Job Summary:
- Create informative content for internal and external audiences
- Develop brand collateral, press releases, articles, and media opportunities to share the company’s brand, products, and services.
- Responsible for producing a high-quality contract that engages customers and builds brand recognition
- Develop and implement effective communications campaigns and strategies that build brand awareness and customer loyalty
- Plan and manage the design, content, and production of inspirational communications to effectively communicate the value and impact of Congenica to stakeholders
- Develop and manage a corporate communications plan encompassing content for webinars, conferences, website, and media, working with Marketing, Product and Clinical teams and external communications agencies to deliver the plan
- Create communication programs to support new product launches, events, and promotions
- Oversee the creation of engaging, informative, and exciting marketing and communications collateral to ensure that it is consistent with the brand and regulatory status, including evidence pieces, website copy, social media content, and email newsletters
- Define key performance indicators for each communications channel which will indicate a campaign’s level of success
- Work with corporate communications agency to develop compelling content and press releases for trade and business media
- Supervise projects to ensure all content is publication-ready, meeting internal approvals and regulatory compliance
- Create internal communications protocols and initiatives that will engage the team members
Skills on Resume:
- Content Creation (Hard Skills)
- Brand Collateral Development (Hard Skills)
- Customer Engagement (Soft Skills)
- Communications Campaign Strategy (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Product Launch Support (Hard Skills)
- KPI Definition and Tracking (Hard Skills)
- Internal Communications Management (Soft Skills)
8. Corporate Marketing Communications Manager, Desert Sun Group, Phoenix, AZ
Job Summary:
- Identify and foster partnerships with nonprofits
- Organize internal fundraising events and donation drives
- Coordinate and execute volunteer projects with nonprofit partners
- Drive communications and create content for internal and external uses
- Track key metrics and compile impact reports for management
- Develop and execute integrated marketing plans for business units that align with the Firm’s brand and marketing strategy
- Support local execution of global marketing initiatives
- Plan and produce content for social media posts and digital signage at office premises
- Support arts and culture programs sponsored by the Firm
- Analyze data and prepare performance reports on marketing campaigns
- Engage employees with priority content on core channels (e.g. intranet, Jive, digital signage, posters, emails)
- Partner with HR, employee networking groups, Corporate Services, etc to run internal campaigns
- Plan, develop and issue internal communications content
- Assist with internal events (e.g. senior management talks, employee networking events)
- Review metrics, analytics and employee feedback
Skills on Resume:
- Partnership Development (Soft Skills)
- Event Coordination (Soft Skills)
- Volunteer Project Management (Soft Skills)
- Content Creation (Hard Skills)
- Impact Reporting (Hard Skills)
- Integrated Marketing Planning (Hard Skills)
- Social Media and Digital Signage Content (Hard Skills)
- Internal Communication Strategy (Soft Skills)