Published: August 26, 2024 – The Corporate Marketing Manager oversees day-to-day marketing activities by planning, managing, and executing projects and timelines related to campaigns across social, editorial, PPC, and lead generation. This role involves maintaining strong vendor relationships while managing project communications and ensuring timely delivery of contracted marketing deliverables. The manager also collaborates with cross-functional teams to develop and optimize social media strategies, lead generation efforts, and content marketing initiatives, while closely measuring and reporting performance to drive departmental success.
Tips for Corporate Marketing Manager Skills and Responsibilities on a Resume
1. Corporate Marketing Manager, Innovate Strategies Group, Austin, TX
Job Summary:
- Create marketing campaigns, direct and manage the company's external marketing service providers
- Prepare, plan, and project manage the publication of materials and media
- Maximize corporate brand promotion, and support sales and customer service activities.
- Work with the project teams in creating marketing campaigns, and directing and managing the Company’s external marketing service providers
- Prepare, plan, and execute market insight research, analysis of outcomes, and presentation to stakeholders
- Create and develop new innovative ways to communicate product and program messages to customers and prospective customers
- Develop the annual corporate marketing and market insight research plans and budgets
- Plan and manage marketing events and public relations
- Evaluate the effectiveness of marketing activity, reporting outcomes, and managing activities
- Managing, executing, and delivering necessary corporate marketing reports and market research reports
- Developing and implementing internal communications and media
Skills on Resume:
- Marketing Campaign Development (Hard Skills)
- Project Management (Soft Skills)
- Brand Promotion (Hard Skills)
- Market Research (Hard Skills)
- Media Communication (Soft Skills)
- Event Planning (Soft Skills)
- Stakeholder Presentation (Soft Skills)
- Internal Communication Strategy (Soft Skills)
2. Corporate Marketing Manager, Synergy Dynamics Inc., Raleigh, NC
Job Summary:
- Create and maintain the company’s marketing calendar, including newsletters, events, webinars, social campaigns and more
- Own marketing analytics for the company, reporting on the website, social media, email campaigns and more, and package up strategic recommendations based on data
- Manage all vendor relationships such as website agencies, graphic design contractors and more
- Set up and execute paid media campaigns, primarily around LinkedIn
- Work with the communications team on developing and executing content marketing campaigns, creating the content, building promotion plans and measuring success
- Work with product marketing on developing effective sales enablement materials
- Partner with the People Team to develop employer brand and marketing campaigns targeting prospective employees and positioning OpenX as an employer of choice
- Develop and execute sales activation events that position commercial teams in front of clients
- Maintain the company’s global corporate website
- Develop and implement a lead generation program for OpenX leveraging email marketing, webinars, events and more.
Skills on Resume:
- Marketing Calendar Management (Hard Skills)
- Marketing Analytics (Hard Skills)
- Vendor Management (Soft Skills)
- Paid Media Campaigns (Hard Skills)
- Content Marketing (Soft Skills)
- Sales Enablement (Soft Skills)
- Employer Branding (Soft Skills)
- Lead Generation (Hard Skills)
3. Corporate Marketing Manager, Horizon Growth Partners, Denver, CO
Job Summary:
- Define and execute the global go-to-market strategy that supports key business priorities.
- Lead life cycle plan content development process with key partners in BU, Sales, and Marketing.
- Collaborate across WW marketing (Social, Web, and PR) to develop plans to meet timeline requirements and business needs.
- Represent GTM in all cycle core team meetings, communicating all GTM requirements, and plan updates.
- Work with the GTM team and research leads to drive end-user and target audience insight relevant to the work.
- Lead campaign development from strategy through execution, including but not limited to, the development of creative assets, including video, digital and other, working with media agency on activation plans.
- Work with cross-functional teams such as product marketing, social, digital, and regional marketing teams to align on requirements and ensure the successful execution of campaigns and programs on time and budget.
- Work closely with creative services, including includes both internal resources and external agencies.
- Run allocated campaign budget and execution.
- Build plans, calendars, dashboards, and cross-functional accountability models to communicate progress to key partners.
Skills on Resume:
- Go-to-Market Strategy (Hard Skills)
- Life Cycle Planning (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Campaign Development (Hard Skills)
- End-User Insight Research (Soft Skills)
- Creative Asset Development (Hard Skills)
- Budget Management (Hard Skills)
- Progress Reporting (Soft Skills)
4. Corporate Marketing Manager, Apex Global Solutions, Orlando, FL
Job Summary:
- Oversee day-to-day marketing activities focused on the planning, managing and executing of projects and timelines related to marketing campaigns including social, editorial, PPC, target marketing and other lead-generation actions
- Manage the editorial program by working with the success group to create and maintain calendars and tasks, ensuring content and projects get completed on time
- Maintain strong vendor relationships while managing ongoing project communications, requests and product updates in conjunction with executing contracted marketing deliverables through prioritizing tasks, allocating resources across functional teams, communicating expectations and ensuring timely delivery
- Manage lead generation efforts including supporting lead generation campaigns, distributing leads across all
- TriMark locations and maintaining an accurate log of activity to distribute to leadership
- Collaborate with success groups and cross-functional teams to create, execute and optimize social media strategies and plans, across multiple audiences and channels, to broaden awareness and optimize demand-generation efforts
- Oversee and lead actions to build and operate target marketing and new business initiatives
- Manage the content marketing efforts for the department, developing content for a variety of
- formats/campaigns, including proofing/editing content across TriMark locations and for vendor partners
- Work closely with the Corporate Marketing Performance Lead to measure, analyze, and report performance on department initiatives
- Collaborates with the team and other departments to perform key updates, and critical actions, resolve issues and escalate complex matters to the director
Skills on Resume:
- Project Management (Soft Skills)
- Editorial Calendar Management (Hard Skills)
- Vendor Relationship Management (Soft Skills)
- Lead Generation (Hard Skills)
- Social Media Strategy (Soft Skills)
- Target Marketing (Hard Skills)
- Content Development (Hard Skills)
- Performance Analysis (Hard Skills)