Published: July 29, 2024 - The Commercial Marketing Manager develops and maintains relationships with insurance markets, providing key insights on market conditions, pricing trends, and new products. This individual ensures accuracy in policy coverages and submissions and binds coverage while supporting the development of new products and client retention. This role also involves monitoring and managing submissions, negotiating competitive terms with insurers, and maintaining a thorough knowledge of underwriting guidelines.
Tips for Commercial Marketing Manager Skills and Responsibilities on a Resume
1. Commercial Marketing Manager, Blue Horizon Innovations, Miami, FL
Job Summary:
- Lead customer engagement in the GC region via industry events and hosted customer activities, setting event strategy, show selection, demo selection, and content.
- Exemplify teamwork in all respects for events
- Direct mix, execution and metrics/measurement of industry and sponsored events to ensure that key audiences are aware of retail solutions
- Support Channel Sales Development Strategies
- Recommend and drive channel marketing programs for business partners and distributors, including on-boarding, sales enablement, demand creation, lead generation, advertising and promotion, customer-facing events, digital content and voice of market research
- Guide internal marketing support and marketing agency resources to link retail marketing plans to market activities to achieve channel business objectives
- Drive profitable customer acquisition and retention initiatives, teaming with channel sales teams in developing scalable channel account successes
- Develop cross-sell and up-sell marketing strategies that maximize share of wallet with new and existing customers
- Assist with the development and launch of new e-commerce channels (marketplaces, organic sites and customer portals)
- Assist the implementation programs to drive traffic and conversion
- Measure, monitor and manage overall program effectiveness
- Responsible for program budget control through planning, execution and assessment
- Measure Retail Marketing productivity, leveraging Sensormatic Solutions and country/regional metrics and dashboards
- Create social media campaigns to increase the Company’s exposure (i.e. controlling the message)
Skills on Resume:
- Event Strategy and Management (Hard Skills)
- Team Collaboration (Soft Skills)
- Channel Marketing and Sales Development (Hard Skills)
- Marketing Resource Coordination (Hard Skills)
- Customer Acquisition and Retention (Hard Skills)
- E-Commerce Development (Hard Skills)
- Program Effectiveness and Budget Control (Hard Skills)
- Social Media Campaigns (Hard Skills)
2. Commercial Marketing Manager, Greenwave Solutions, Austin, TX
Job Summary:
- Long-term strategic planning for key product categories – outside of marketing calendar moments
- Responsible for planning and ensuring execution excellence of always-on programs to support bags, outerwear, eyewear, shoes
- Be the lead point of contact with all merchandising teams across all categories
- Understand new and upcoming collections/hero products within each division and define priorities/strategy for support.
- Represent marketing at weekly merchandising trade reviews and updates
- Understand the needs and performance of each business category in case need for reactive support
- Work closely with client engagement to ensure they have the right marketing support for outreach and client acquisition
- Based on the marketing calendar and local needs, this person will need to connect and partner with wholesale and local teams to support with strategy and execution of multi-brand marketing plans
- Collaborate with the wider marketing team to ensure commercial priorities are reflected in the planning of calendar moments
- Own the relationship with Luxxotica and drive long and short-term strategy/activations for eyewear –an increasingly important category
- Plan and execute effective marketing initiatives to meet pipeline/revenue goals
- Design and operationalize a strategy for coordinated segment programs
Skills on Resume:
- Strategic Planning and Execution (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Market and Product Insight (Hard Skills)
- Marketing and Merchandising Integration (Hard Skills)
- Reactive and Proactive Support (Soft Skills)
- Client Engagement and Acquisition (Soft Skills)
- Multi-Brand Marketing Strategy (Hard Skills)
- Category-Specific Strategy Development (Hard Skills)
3. Commercial Marketing Manager, Sunrise Enterprises, Portland, OR
Job Summary:
- Analyze the semiconductor market cycles and understand demand trends vs capacity developments
- Gain insights on key market players and understand competitor dynamics and tactics
- Create negotiation strategies and tactics to balance Business expectations and Sales targets
- Define and implement list prices and regional strategies, toward Distribution partners and the Mass Market
- Build a global network within Sales and Marketing teams to roll out strategies and discuss market and customer trends
- Observe design funnel and support Sales departments to increase conversion rate
- Play a supporting role in defining and creating business cases for new products to support future SAM growth
- Understand the supply chain and support Operations teams to steer the production mix
- Take ownership of NPI processes and support Product Management and Operations to bring new products into the market
- Advise Business Groups on growth strategies, including short-term opportunities and long-term
- Support regions to find and develop new customers
- Support the team in landing all major initiatives, including major new product launches, new merchandising solutions and changes to the customer journey online and in-store, liaising with relevant supporting departments to deliver the right first time.
Skills on Resume:
- Market Analysis and Trend Forecasting (Hard Skills)
- Competitive Analysis (Hard Skills)
- Negotiation Strategy Development (Hard Skills)
- Pricing and Regional Strategy (Hard Skills)
- Global Networking and Collaboration (Soft Skills)
- Sales Funnel Optimization (Hard Skills)
- Business Case Development (Hard Skills)
- Supply Chain and Operations Support (Hard Skills)
4. Commercial Marketing Manager, Silverline Systems, Denver, CO
Job Summary:
- Strategic marketing responsibility for a commercial segment and line management of a Campaign & ABM Manager team.
- Develop and execute strategic functional plans, working with the Territory Sales Director and US Regional Marketing Manager to align strategy with regional goals.
- Be a proactive contributor to the first-line sales management team, partnering with Sales to identify new opportunities and influence the future direction and strategy of the Sales team
- Manage, develop and coach a team of Campaign and Campaign & ABM Managers working alongside xDRs and AEs to generate pipeline, land and expand Accounts through a blend of strategic and tactical initiatives.
- Support Campaign & ABM Managers with the planning, and execution of joint Sales and Marketing initiatives, ensuring the right allocation of resources and adopting a 1:1, 1:few and 1:many approach
- Provide additional ABM support for key accounts and significant deals, identifying opportunities to provide mentoring support and exposure to developing members of the team where possible.
- Capture and deliver insights for commercial segment, sharing with key stakeholders to increase understanding of buyers, their challenges and needs, and inform commercial strategy.
- Collaborate with central marketing and other regional marketing teams to ensure effective use of resources, content and campaigns and avoid duplication of efforts.
- Analyse and report on the performance of a commercial segment, to demonstrate the impact of marketing initiatives on engagement, pipeline and revenue and incorporate trends into plans.
- Continuously develop management skills in line with Redgate values and best practices, and act in the best interests of Redgate at all times.
- Work with key internal teams and external channels to collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solutions
Skills on Resume:
- Strategic Marketing Planning (Hard Skills)
- Team Leadership and Development (Soft Skills)
- Sales Collaboration (Soft Skills)
- Account-Based Marketing (ABM) Expertise (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Insight Generation (Hard Skills)
- Continuous Improvement and Professional Development (Soft Skills)
5. Commercial Marketing Manager, Red Mountain Industries, Raleigh, NC
Job Summary:
- Coordinate and plan events at properties or corporate headquarters for tenant and broker-targeted promotions and events
- Taking care of all design and planning responsibilities for all ICSC conventions
- Work with various internal and external teams to create messaging and communications that align with common goals
- Review analytics reporting across multiple platforms to extract key insights for future campaign and strategy development
- Measure the performance of marketing programs and assess against goals
- Work with key internal teams and external channels to collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solutions
- Leads and develops the go-to-market assistant to engender a culture of collaborative working, rounded thinking, and support.
- Maximises engagement in the company and its strategy and enables the team to deliver excellently.
- Quality checks the use of accurate data in decision-making.
- Work with the customer insight team to ensure the team adequately understands the category landscape, including customers, competitors, trends, financial performance, range performance, threats and opportunities, to support the development of the annual category strategy
- Create the blueprint for the annual category strategy, helping define the guidelines for target KPIs (CSAT, share, EBIT, stock), customer shopping journey, category proposition and the 'go to market' plan
- Work with the buyer, planner, services, and credit representatives to define annually the category 'proposition' - the best combination of range, price, availability, services and credit
Skills on Resume:
- Event Planning and Coordination (Hard Skills)
- Marketing Analytics and Performance Measurement (Hard Skills)
- Strategic Communication and Messaging (Hard Skills)
- Cross-Functional Team Collaboration (Soft Skills)
- Leadership and Team Development (Soft Skills)
- Data Quality and Decision-Making (Hard Skills)
- Category Strategy Development (Hard Skills)
- Category Proposition Optimization (Hard Skills)
6. Commercial Marketing Manager, Apex Marketing Group, Nashville, TN
Job Summary:
- Promoting brand's visibility with key accounts in different categories (lifestyle & performance)
- Collaborating with sales teams to turn the selling stories into effective sales tools (sell-ins, trade shows)
- Execution of trade marketing campaigns to generate image and sales figures
- Adaptation of international concepts for local implementation, including evaluation of local marketing activities
- Marketing calendar development, execution and management - for PUMA accounts
- Work on activations with key PUMA wholesale accounts
- Work with accounts to create visibility and KPI's driven digital campaigns that consist of banners, e-mail and promotional activities
- Microsite updates for key wholesale partners where required
- Present brand, products and marketing initiatives to main PUMA accounts & leading marketing oriented sell-in discussions with accounts
- Developing sell-in and sell-through arguments and materials
- Ensures efficient spending of the central budget and supervises the trade marketing spending in the given projects
- Think outside the box and bring new opportunities to the table to help communicate brand and product launches consistently
Skills on Resume:
- Brand Promotion and Visibility (Hard Skills)
- Sales Collaboration and Tools Creation (Hard Skills)
- Trade Marketing Campaign Execution (Hard Skills)
- Local Adaptation of International Concepts (Hard Skills)
- Marketing Calendar Management (Hard Skills)
- Digital Campaign Management (Hard Skills)
- Microsite and Digital Content Updates (Hard Skills)
- Budget Management and Strategic Thinking (Soft Skills)
7. Commercial Marketing Manager, Quantum Edge, San Diego, CA
Job Summary:
- Extend reach through strategic co-marketing initiatives
- Build strong links and relationships between AMD and OEM commercial marketing engines, alliances, and launch teams
- Develop and lead WW co-marketing funds and program terms, communicate strategy and fund guidelines to regions and own WW plan roll-ups
- Align AMD planning cycles with OEM timelines and drive AMD brand and value proposition within OEM-led content and commercial marketing engine
- Work and collaborate in lockstep with AMD Global Account Management teams and regional teams to drive co-marketing programs designed to drive demand and sales velocity through several vehicles including channel partners, digital, training, events and more
- Be the primary interface representing the OEM within AMD internal marketing forums to drive OEM’s needs internally and be the primary marketer directly contacting the OEM representing AMD
- Ensure that OEM is represented in AMD marketing efforts (product launches, website, etc.) and lead execution of launch activities of key platforms
- Be knowledgeable about the dynamics of the OEM’s organization to understand their goals, pain points, timeline, and opportunities to better improve AMD marketing efficiency & integration within OEM campaigns
- Ensure timely and relevant communications about AMD products and other updates to the OEM marketing, alliances, and product contacts
- Work with AMD teams and with OEM to measure the efficiency of programs, applying findings for future programs and campaigns
- Maximise customer satisfaction, competitiveness and financial return
Skills on Resume:
- Strategic Co-Marketing Development (Hard Skills)
- Relationship Management (Soft Skills)
- Program Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Brand and Value Proposition Advocacy (Hard Skills)
- OEM Interface Management (Soft Skills)
- Marketing Execution and Measurement (Hard Skills)
- Communication and Alignment (Soft Skills)
8. Commercial Marketing Manager, Northern Lights Marketing, Minneapolis, MN
Job Summary:
- Write and edit materials for publication
- Collaborate with sales team to analyze, design, and execute deliverables
- Monitor and analyze competitors, stay up to date and cite significant changes
- Collaborate with third-party providers
- Maintain marketing project calendar to report key metrics of site, program and campaign performance
- Operate as a hands-on contributor, with a focus on crafting content, editing, and publishing materials
- Maintain brand style standards, ensure consistency and overall marketing strategy
- Support development of photoshoots, art direction, etc.
- Drive projects, prioritize, create related tasks, manage multiple obligations, and meet deadlines
- Extending relationships with all listing companies such as Co Star and Loop Net to ensure that all vacancies are updated and constantly monitored
- Ensure correct contact information and provide direct links to the Company’s website
- Reviews submissions for possible gaps in coverage and provides recommendations on the best coverage and seeks opportunities to upsell coverage and remarket to an alternate insurer or cross-sell.
Skills on Resume:
- Content Creation and Editing (Hard Skills)
- Collaborative Analysis and Execution (Soft Skills)
- Competitive Analysis (Hard Skills)
- Vendor and Third-Party Collaboration (Soft Skills)
- Marketing Metrics Management (Hard Skills)
- Project Management and Prioritization (Hard Skills)
- Brand and Style Consistency (Hard Skills)
- Relationship Management (Soft Skills)
9. Commercial Marketing Manager, Stellar Innovations, Columbus, OH
Job Summary:
- Design/Define & Implement action plans to develop the maturity of the Professional Services resources in the LATAM market.
- Direct and directly influence a Professional Services resource team and provide daily guidance and information to cross-functional teams on priorities, objectives, processes and tasks.
- Create and develop Go-To-Market plans for different business service lines in collaboration with the Regional Professional Service Sales Leader and Marketing Department
- Define global operational leadership with organizational design to ensure profitable growth
- Standardize, expand and deploy service offerings to the market across the region, prioritized based on growth potential and industry focus
- Work with global and local operational leadership for best execution and gross margin expansion and G&A structure optimization.
- Standardize unit tracking and utilization/absorption metrics
- Works with local leaders across the region to implement programs focused on hiring professionals aligned with the global growth strategy.
- Implement IT platforms and service tools to ensure the professional workforce can work effectively.
- Implement customer satisfaction monitoring methods across all accounts
- Promote the organization of services at high business levels and develop partnerships and alliances with customers.
Skills on Resume:
- Strategic Planning and Execution (Hard Skills)
- Leadership and Team Management (Soft Skills)
- Business Development and Market Expansion (Hard Skills)
- Operational Efficiency and Optimization (Hard Skills)
- Metrics and Performance Tracking (Hard Skills)
- Talent Acquisition and Development (Soft Skills)
- Technology Implementation (Hard Skills)
- Customer Relationship Management (Soft Skills)
10. Commercial Marketing Manager, Bright Future Ventures, Atlanta, GA
Job Summary:
- Builds and fosters relationships with insurance markets.
- Acts as a key source of information concerning market conditions, including pricing trends, coverage grants, new products, capacity and other related issues.
- Acts as technical support to staff for policy coverages and the required underwriting information to be included in submissions.
- Keeps well informed of changing market conditions and updates Westland’s Commercial teams and/or clients of notable developments affecting various types of coverage, rating, capacity, or terms.
- Supports and participates in the development of new products.
- Submits coverage specifications and obtains quotes from carriers, binds coverage and is responsible for the accuracy of programs they have bound.
- Works closely with Commercial teams to support client retention and new business production.
- Manages and tracks submissions for new and renewal businesses and monitors progress.
- Coordinates the provision of coverage comparisons.
- Supports special projects and key initiatives as directed by the SVP, Commercial BC.
- Negotiates competitive terms and conditions with insurers on new business and re-markets, obtains the most appropriate carrier placement based on client needs.
- Maintains a thorough knowledge of in-house underwriting guidelines and authority.
Skills on Resume:
- Relationship Management (Soft Skills)
- Market Analysis (Hard Skills)
- Technical Support (Hard Skills)
- Product Development (Hard Skills)
- Coverage Specification and Binding (Hard Skills)
- Project Management (Hard Skills)
- Negotiation (Soft Skills)
- Underwriting Knowledge (Hard Skills)