HOTEL SALES MANAGER RESUME EXAMPLE

Updated: Oct 22, 2025 - The Hotel Sales Manager is responsible for driving revenue growth through cold calling, sales tours, and cultivating relationships within the local community. This role involves overseeing all sales and marketing activities, preparing strategic plans and budgets, and promoting the property via social media, trade shows, and local business networks. Additionally, the manager monitors market trends, analyzes sales data such as STAR reports, and collaborates with leadership to expand the hotel's market presence.

Tips for Hotel Sales Manager Skills and Responsibilities on a Resume

1. Franchise Hotel - Sales Manager, Grandview Hospitality Group, Springfield, IL

Job Summary:

  • Establish and maintain all contractual agreements for group room blocks with review by the Home Office.
  • Develop and grow various markets and transient travel through negotiated terms, such as corporate or medical segments.
  • Develop wholesale relationships that complement the overall hotel strategy.
  • Solicit all market segments by using phone, in-person and virtual visits, trade shows, and other established strategies.
  • Establish and maintain all contractual agreements for meetings (catering) facilities.
  • Manage the maintenance of all meeting rooms, equipment, and food and beverage for catering.
  • Work with other departments to service the meeting space under their guidance.
  • Responsible for meeting banquet event orders (BEO), coordinating specific departmental duties for events.
  • Provide hotel site inspections for meetings, groups, conventions, corporate accounts, and all other markets.


Skills on Resume:

  • Contract Negotiation (Hard Skills)
  • Market Development (Hard Skills)
  • Relationship Building (Soft Skills)
  • Sales Outreach (Hard Skills)
  • Event Management (Hard Skills)
  • Facility Coordination (Hard Skills)
  • Banquet Orders (Hard Skills)
  • Site Inspection (Soft Skills)

2. Franchise Hotel - Sales Manager, Riverside Lodging Solutions, Madison, WI

Job Summary:

  • Responsible for posting all payments for group rooms and meetings.
  • Maintain corporate file maintenance under the direction of the General Manager.
  • Develop marketing and promotional strategies, targeting needs under the direction of the General Manager and Home Office.
  • Maintain proactive sales and marketing plans under the direction of the General Manager and Home Office.
  • Increase market share by using Agency360, finding business from the competitive set, and maximizing the production of current corporate accounts, etc.
  • Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager.
  • Assist in the preparation of the department budget and the overall sales objectives of the hotel.
  • Maintain good communication channels with other hotel departments relating to group activities and general operations of the hotel.


Skills on Resume: 

  • Payment Posting (Hard Skills)
  • File Maintenance (Hard Skills)
  • Marketing Strategy (Hard Skills)
  • Sales Planning (Hard Skills)
  • Market Analysis (Hard Skills)
  • Report Analysis (Hard Skills)
  • Budget Preparation (Hard Skills)
  • Department Communication (Soft Skills)

3. Franchise Hotel - Sales Manager, Blue Horizon Hotels, Boulder, CO

Job Summary: 

  • Participate in weekly staff meetings and monthly revenue meetings to review upcoming group or events.
  • Maintain current and prospective client database, ensuring accessibility and compliance.
  • Utilize best practices with regard to system-wide sales policies, strategies, and programs.
  • Utilize best practices of revenue management by working closely with the Revenue Manager.
  • Responsible for updating associates regarding competitive changes and area events.
  • Understand and execute effective sales prospecting methods.
  • Review sales practices and revise strategies to meet current and future sales goals under the direction of the General Manager and Revenue Manager.
  • Control group blocks input to the property management system (PMS).
  • Attend monthly review with Revenue Manager and send in group resumes for all applicable groups under company guidelines.
  • Complete required sales reports and surveys in a timely manner.


Skills on Resume:

  • Meeting Participation (Soft Skills)
  • Client Database Management (Hard Skills)
  • Sales Policy Compliance (Hard Skills)
  • Revenue Management (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Sales Prospecting (Hard Skills)
  • Sales Strategy Review (Hard Skills)
  • Group Block Control (Hard Skills)

4. Hotel Sales Manager, Evergreen Hospitality Partners, Eugene, OR

Job Summary:

  • Facilitates frequent sales and revenue communication that provides recommendations and guidance to the hotels on a regular basis, as directed by the Regional team.
  • Closely evaluates and advises Hotels to leverage corporate and brand tools in order to exceed B&C budgets.
  • Conducts ongoing competitor price and product analyses to ensure proper rate positioning and product offering relative to competition.
  • Works with the hotel's sales, revenue management, and catering leaders to achieve rooms and catering revenue targets.
  • Validates quarterly incentives for hotels and assists hotels with the process. Provides appropriate feedback to the Regional for approvals.
  • Assist the Hotels and Regional Director of Sales with quarterly property goal setting.
  • Continually monitors all priority report metrics to ensure hotels are properly positioned.
  • Provides continual analysis of the buying behavior of each volume and key group account.
  • Provides continual analysis of lost business reasons and notifies the property and regional team of ongoing trends.


Skills on Resume: 

  • Sales Communication (Soft Skills)
  • Brand Tool Utilization (Hard Skills)
  • Competitor Analysis (Hard Skills)
  • Revenue Target Achievement (Hard Skills)
  • Incentive Validation (Hard Skills)
  • Goal Setting Assistance (Soft Skills)
  • Metrics Monitoring (Hard Skills)
  • Buying Behavior Analysis (Hard Skills)

5. Hotel Sales Manager, Summit Stay Resorts, Asheville, NC

Job Summary:

  • Develop and maintain an account base to achieve revenue goals through proactive sales.
  • Prompt response to all inquiries and correspondence from clients, prospects and lead referrals.
  • Follow up on sales leads assigned by leadership.
  • Responsible for implementing a sales action plan for the development of designated market segments (with or without food and beverage) 
  • Responsible for prospecting for outside sales calls.
  • Performing site tours.
  • Execute trade shows and sales trips.
  • Provide weekly and monthly reports of sales calls and marketing actions as requested by Sales Leadership.
  • Step in for Sales Leadership in their absence.


Skills on Resume:

  • Account Development (Hard Skills)
  • Client Communication (Soft Skills)
  • Lead Follow-up (Hard Skills)
  • Sales Planning (Hard Skills)
  • Prospecting (Hard Skills)
  • Site Tours (Hard Skills)
  • Event Execution (Hard Skills)
  • Reporting (Hard Skills)

6. Hotel Sales Manager, Harborview Hotel Group, Salem, MA

Job Summary:

  • Develops strategy for and initiates potential business account interest, prospects, solicits and negotiates contracts for hotel business for all market segments, including but not limited to corporate, SMERF, group, government, etc.
  • Actively engages in sales and promotion of the facility, to include but not limited to making cold calls, scheduling and making sales appointments, distributing promotional collateral, making property sales presentations and joining and participating in local organizations and events
  • Plans new promotions and initiatives and contributes to business development
  • Keeps abreast of trends and developments in the industry, such as menus, consumer tastes, management issues and competitor offerings, implementing changes
  • Maintain and/or increase share and subsequent revenues
  • Acts as a liaison with suppliers, vendors and clients
  • Ensures the prompt and systematic servicing of all business accounts (i.e., tracing, booking, contracting, communicating with hotel departments, and following up with groups for feedback and future bookings).
  • Maintains a high level of community and public affairs involvement
  • Assists in the creation of the Marketing and Sales plans.
  • Completes account qualifiers/business cases in order to solicit new business
  • Responds to all RFP’s in a timely manner
  • Reviews and evaluates locally negotiated rates yearly
  • Responsible for engaging and maintaining relationships with clients


Skills on Resume:

  • Business Strategy (Hard Skills)
  • Sales Promotion (Hard Skills)
  • Business Development (Hard Skills)
  • Industry Trend Awareness (Hard Skills)
  • Vendor Liaison (Soft Skills)
  • Account Servicing (Hard Skills)
  • Community Engagement (Soft Skills)
  • Client Relationship Management (Soft Skills)

7. Hotel Sales Manager, Crescent Bay Hospitality, Mobile, AL

Job Summary:

  • Provide assistance and training to the hotel management team, supplying them with the skills necessary to maintain the existing customer base and attract new clients to the hotel.
  • Oversee hotel sales efforts to ensure all aspects of the sales plans are executed by the hotel to surpass revenue goals.
  • Provide input and feedback to the hotel team, assisting them with the execution of revenue management strategies.
  • Oversee collaborative efforts with the brand's National Sales Manager and ensure that the hotel is executing brand sales strategies.
  • Maintain relationships with Global Sales Accounts that provide rooms to multiple hotels within the portfolio.
  • Responsible for driving sales and marketing campaigns within the area.
  • Responsible for additional tasks and all other duties as assigned by the Corporate Manager of Hotel Sales and Marketing and the Director of Hospitality.
  • Perform weekly and monthly projects and tasks.
  • Maintain personal grooming and company uniform standards.
  • Maintain company attendance standards.


Skills on Resume:

  • Team Training (Soft Skills)
  • Sales Oversight (Hard Skills)
  • Revenue Strategy Support (Hard Skills)
  • Brand Collaboration (Soft Skills)
  • Global Account Management (Hard Skills)
  • Campaign Management (Hard Skills)
  • Task Management (Soft Skills)
  • Professionalism Standards (Soft Skills)

8. Boutique Hotel Sales Manager, Maplewood Inn & Suites, Fargo, ND

Job Summary:

  • Work to maximize opportunities to increase revenue and profit through the sale of room nights.
  • Drive the sale of group reservations, corporate, partner, and business transient accounts, meeting space, catering, event space, and rentals to corporate community members, clients, organizations, businesses, and associations.
  • Develop relationships, nurture them into sales, and then continue to build upon their success with each particular contact and account over time.
  • Work both on-site at Kinship and in the field to ensure customer service, and support administrative tasks.
  • Build strong relationships with collective teams from the Front Desk, Housekeeping, Banquets and Catering, Food and Beverage, Marketing, Facilities, Revenue Manager, GM oversight, and Executive Leadership.
  • Ensure the guest groups have a great experience, the hotel remains competitive, and no important details are missed.
  • Maintain a deep understanding of all the moving pieces within the hotel, including the PMS, POS and Hotel CRM/groups/events software, to the guest experience, to sales, marketing, and Revenue Management.
  • Analyze the current client base or target market for the hotel.


Skills on Resume:

  • Revenue Maximization (Hard Skills)
  • Group Sales (Hard Skills)
  • Relationship Building (Soft Skills)
  • Customer Service (Soft Skills)
  • Cross-Department Collaboration (Soft Skills)
  • Guest Experience Management (Soft Skills)
  • Hotel Systems Knowledge (Hard Skills)
  • Market Analysis (Hard Skills)

9. Hotel Sales Manager, Lakeside Retreat Hotels, Duluth, MN

Job Summary:

  • Identify city-specific accounts that are an optimal fit for Sonder. 
  • Build a base of interest amongst relevant corporate travel buyers, ensuring the pipeline of prospect accounts is always full and growing.
  • Responsible for driving the process, from city-specific account identification to contract negotiating and signing to account nurturing, of growing group and business travel segments revenue through strategic and targeted local sales efforts. 
  • Meet or exceed quarterly booking and sales activity goals.
  • Require face-to-face and continuous communication in order to develop and nurture customer relationships, including but not limited to, personal visits, entertainment, industry events, trade shows and client site inspections.
  • Work closely with partner teams, such as Revenue Management and City Teams, to ensure that managed accounts’ needs are met from a booking perspective.
  • Partner with Market Operations to create a successful ‘hand-off’ of managed account guests from booking to post-booking, to pre-arrival to arrival phases of the stay.
  • Devise new ways to expand that client base


Skills on Resume:

  • Account Identification (Hard Skills)
  • Pipeline Management (Hard Skills)
  • Contract Negotiation (Hard Skills)
  • Sales Achievement (Hard Skills)
  • Relationship Nurturing (Soft Skills)
  • Team Collaboration (Soft Skills)
  • Handoff Coordination (Hard Skills)
  • Client Expansion (Hard Skills)

10. Hotel Sales Manager, Valley Crest Lodging, Boise, ID

Job Summary:

  • Work a flexible schedule in order to accomplish all required tasks
  • Work with integrity, confidentiality, and discretion
  • Work in a safe, prudent, and highly organized manner
  • Superior oral, written, and computer skills
  • Guide and monitor business ethics and good business practices
  • Conduct oneself in a most professional manner at all times to reflect the hotel's standards
  • Responsible for highly organized and has the ability to plan multiple activities and meet deadlines, with the ability to maintain a positive and professional demeanor at all times
  • Develop marketing plans to secure new business.


Skills on Resume:

  • Flexible Scheduling (Soft Skills)
  • Integrity and Confidentiality (Soft Skills)
  • Safety and Organization (Soft Skills)
  • Communication Skills (Hard Skills)
  • Business Ethics Guidance (Soft Skills)
  • Professional Conduct (Soft Skills)
  • Time Management (Soft Skills)
  • Marketing Planning (Hard Skills)

11. Hotel Sales Manager, Mountainview Hospitality, Flagstaff, AZ

Job Summary:

  • Provide sales support for the Regional Director of Sales, primarily focused on group, meeting, and incentive business.
  • Utilize CRM daily to enter sales leads, enter and update accounts and contacts, maintain customer profiles, and enter sales activities.
  • Handle incoming requests from clients and hotels, and act as primary client contact when the Regional Director of Sales is out of the office.
  • Facilitate incoming group leads and manage pipeline, handle client requests and communicate customer needs to hotels.
  • Make outbound calls to lead and demand generators to get favorable agreements necessary for revenue generation.
  • Sales activity that will lead to hotel room sales, including direct client calls, prospecting, making client appointments, client research, and utilizing and developing action plans.
  • Develop and maintain good relationships with group contacts, community leaders and company reps.
  • Responsible for rate negotiations based on current business levels and sending sales contracts.


Skills on Resume:

  • Sales Support (Hard Skills)
  • CRM Management (Hard Skills)
  • Client Communication (Soft Skills)
  • Lead Management (Hard Skills)
  • Outbound Calling (Hard Skills)
  • Sales Prospecting (Hard Skills)
  • Relationship Building (Soft Skills)
  • Rate Negotiation (Hard Skills)

12. Hotel Sales Manager, Pinecrest Hotel Group, Traverse City, MI

Job Summary:

  • Create and maintain connections with key groups and catering accounts in order to keep and expand our market share
  • Accountable for soliciting new and existing accounts to meet and exceed revenue targets through outside sales calls, on-site visits and sales tours, and networking in the local community
  • Study and research local market trends and competitor activity to discover potential leads
  • Attend various industry trade shows and conferences as a professional representative of the hotel, while adhering to the budget and marketing plan requirements
  • Selling Corporate and Social Segments
  • Providing outstanding service and maintaining a professional relationship
  • Identifying and establishing sales goals and customer relationships that align with the monthly, quarterly, and annual forecast. 
  • Providing direction to the team on meeting and exceeding deliverables.
  • Attend networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.
  • Complete the checklist and report to the Executive team on a daily basis without fail
  • Complete the brand training and other related training as per the Management and Franchise requirements


Skills on Resume:

  • Account Management (Hard Skills)
  • Sales Solicitation (Hard Skills)
  • Market Research (Hard Skills)
  • Trade Show Attendance (Hard Skills)
  • Corporate Sales (Hard Skills)
  • Guest Service (Soft Skills)
  • Sales Goal Setting (Hard Skills)
  • Team Leadership (Soft Skills)

13. Hotel Sales Manager, Ocean Breeze Stays, Pensacola, FL

Job Summary:

  • Increase new business and accelerate revenue generation by cold calling, on-site visits, and sales tours, as well as engaging your local community network
  • Identify new business leads by examining local market trends and competition activities
  • Collaborate on creating and planning the department budget with the director of sales and marketing to align overall sales objectives and strategies for the hotel
  • Create and maintain connections with key groups and catering accounts in order to keep and expand our market share
  • Represent property at appropriate travel industry trade shows and conferences while adhering to the guidelines of the marketing plan and budget
  • Oversee and coordinate all sales and marketing activities for the hotel
  • Work through social media to attract new clients and promote to current clients
  • Prepare yearly marketing plans and develop hotel sales and marketing strategies with the General Manager
  • Analyze and utilize sales and marketing reports (i.e., STAR reports)
  • Attend local CVB meetings and Chamber of Commerce meetings to create relationships and drive business


Skills on Resume:

  • Cold Calling (Hard Skills)
  • Lead Identification (Hard Skills)
  • Budget Collaboration (Hard Skills)
  • Account Management (Hard Skills)
  • Trade Show Representation (Hard Skills)
  • Sales Coordination (Hard Skills)
  • Social Media Marketing (Hard Skills)
  • Market Analysis (Hard Skills)

14. Corporate Transient Hotel Sales Manager, Silver Ridge Lodging, Bellingham, WA

Job Summary:

  • Build and maintain a professional rapport with local businesses, community, organizations, lead sources, clients, and competitor hotels
  • Pursue new transient business through networking, outside prospecting calls, face-to-face meetings and virtual and phone meetings.
  • Develop solicitation strategies and document quarterly sales action plans.
  • Assist the property in achieving its hotel sales goals and Business Transient budgeted room nights.
  • Sign on new BT accounts and ensure efficient ease of booking through the brand and company systems
  • Responsible for soliciting new and existing accounts to meet and/or exceed revenue goals
  • Accountable for knowledge of competitors, industry and market trends
  • Create and execute strategic action plans for your market to attract and maintain appropriate business to the property and maximize revenue and space
  • Analyze all business opportunities and skillfully manage responses to leads
  • Create and execute a cadence with your accounts to ensure ongoing follow-up
  • Accountable for weekly/monthly prospecting efforts to include, but not limited to, Outside Sales Calls, Cold Calls, Social Media posting through LinkedIn/Facebook, E-mailing, Site Tours, Networking events and Tradeshows


Skills on Resume:

  • Relationship Building (Soft Skills)
  • Business Prospecting (Hard Skills)
  • Sales Planning (Hard Skills)
  • Budget Achievement (Hard Skills)
  • Account Onboarding (Hard Skills)
  • Market Knowledge (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Lead Management (Hard Skills)

15. Hotel Sales Manager, Heritage Inn Hospitality, Columbia, MO

Job Summary:

  • Work from the Kamloops Ramada Hotel Office
  • Manage the sales department for 4-5 hotels located from Kamloops to Prince George's
  • Identify and assign sales-related opportunities and leads to the team members on each site
  • Recommend, monitor and improve online reputation for all hotels
  • Keep control of major contracts and sales leads
  • Responsible for targeting new business and maintaining existing relationships
  • Handling client site inspections and client entertainment.
  • Meet with representatives from target companies to foster new business or maintain business.


Skills on Resume:

  • Sales Management (Hard Skills)
  • Lead Assignment (Hard Skills)
  • Reputation Monitoring (Hard Skills)
  • Contract Control (Hard Skills)
  • Business Targeting (Hard Skills)
  • Client Relations (Soft Skills)
  • Site Inspections (Hard Skills)
  • Networking (Soft Skills)