Job Summary: 

• Develop, deploy, and optimize effective online and offline marketing plans for the company’s products and services.
• Contact and develop relationships with potential partners and customers.
• Create and implement comprehensive communication plans.
• Define and manage marketing budgets to align with strategic goals.
• Advise the board of directors on user development strategies.
• Regularly analyze events, documents, and data to stay updated on new marketing trends.
• Propose strategic directions to improve campaign efficiency and effectiveness.
• Build and develop a high-performing marketing team.

Skills on Resume: 

• Marketing Plan Development (Hard Skills)
• Partnership Development (Soft Skills)
• Communication Planning (Hard Skills)
• Budget Management (Hard Skills)
• Strategic Advising (Soft Skills)
• Trend Analysis (Hard Skills)
• Campaign Optimization (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary: 

• Lead a team of internal and external marketers and creatives.
• Take ownership of the inbound channels and their budgets.
• Set up digital marketing experiments, including sequences, automation, and scraping, and scale up successful ones.
• Collaborate with the product engineering team to align marketing initiatives with product development.
• Leverage tooling as much as possible to increase efficiency and performance.
• Find creative ways to achieve goals through innovative marketing tactics.
• Automate and delegate repetitive processes to optimize workflow.
• Shape data scraping algorithms to enhance data collection efforts.
• Conduct data analytics and segmenting to inform targeted marketing strategies.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Channel Management (Hard Skills)
• Digital Experimentation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Tool Utilization (Hard Skills)
• Creative Problem-Solving (Soft Skills)
• Workflow Automation (Hard Skills)
• Data Analytics (Hard Skills)

Job Summary: 

• Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
• Create, develop, and manage digital and offline campaigns across multiple channels and verticals.
• Draft and develop strategies for the creation of marketing and sales acquisition channels.
• Fully own all SEA and SEO related topics.
• Oversee marketing expenses and resources, including relationships with external vendors and advertising and media firms.
• Manage and coordinate external agencies for content creation, UX enhancement, and lead generation campaigns.
• Monitor end-to-end funnel performance.
• Optimize and adapt existing content strategies.
• Collaborate closely with sales and product development departments to create ad-hoc strategies.
• Manage and mentor a team of young professionals.
• Follow the latest industry developments and stay up-to-date on corporate competitors.

Skills on Resume: 

• KPI Analysis (Hard Skills)
• Campaign Management (Hard Skills)
• Channel Strategy (Hard Skills)
• SEO SEA Management (Hard Skills)
• Vendor Management (Soft Skills)
• Agency Coordination (Soft Skills)
• Funnel Monitoring (Hard Skills)
• Team Mentoring (Soft Skills)

Job Summary: 

• Define the value proposition and develop its articulation throughout programs.
• Lead the design, development, and growth of brand assets.
• Create a customer funnel with strategy and tactics for converting prospects.
• Own the marketing calendar, leveraging a variety of awareness and direct marketing tactics and tools.
• Partner with Sales and Software Engineering to align organizational goals with marketing strategy.
• Recruit, train, and coach a world-class marketing team with diverse expertise.
• Develop trade marketing programs and assets in partnership with the sales team.
• Create quantitative marketing forecasts with activity-level success criteria and ROI targets.
• Track marketing programs to assess impact and recommend changes.
• Design and execute quantitative and qualitative research programs.
• Own the marketing budget, manage agency partners, and oversee contract negotiations.

Skills on Resume: 

• Value Proposition (Hard Skills)
• Brand Management (Hard Skills)
• Funnel Strategy (Hard Skills)
• Calendar Management (Hard Skills)
• Department Collaboration (Soft Skills)
• Team Recruitment (Soft Skills)
• Trade Marketing (Hard Skills)
• ROI Forecasting (Hard Skills)

Job Summary: 

• Set, implement, and optimize a sophisticated digital marketing strategy.
• Run marketing campaigns for new site launches.
• Build robust tracking and analytics into the marketing function and report on key metrics.
• Utilize the CRM (Hubspot) and other third-party tools to implement effective marketing automation.
• Run data-driven experiments across offline and online channels to identify new opportunities.
• Increase relevant traffic to the website through effective SEO best practices.
• Create, implement, and optimize a paid social and CPC strategy.
• Improve the conversion rate of the website and digital channels.
• Oversee all content production created by the team and freelancers.
• Oversee the Events Sponsorship process managed by the Events Manager.
• Support the sales team by ensuring they have the digital and physical assets needed in the sales funnel.
• Support the sales team with a robust database of outbound email prospects.

Skills on Resume: 

• Digital Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Analytics Reporting (Hard Skills)
• Marketing Automation (Hard Skills)
• Data Experimentation (Hard Skills)
• SEO Optimization (Hard Skills)
• Paid Media (Hard Skills)
• Conversion Optimization (Hard Skills)

Job Summary: 

• Build a strategy for the Marketing team, including digital, advertising, communication, and creative functions.
• Lead B2B acquisition through online and offline marketing campaign management, with a focus on digital channels.
• Ensure strong and consistent brand delivery and messaging across all channels.
• Work closely with the sales and product teams to create effective marketing campaigns that educate, engage, and convert potential customers.
• Run PR campaigns in target publications through multiple channels and liaise with PR agencies.
• Manage the marketing budget by ensuring effective prioritization and allocation of resources.
• Develop a strong marketing funnel from lead to repeat customers using a unique combination of strong branding and data-driven analysis.
• Report to the CEO and executive team.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• B2B Acquisition (Hard Skills)
• Brand Messaging (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• PR Management (Soft Skills)
• Budget Management (Hard Skills)
• Funnel Development (Hard Skills)
• Executive Reporting (Hard Skills)

Job Summary: 

• Create email templates to enhance the customer experience and track their success.
• Oversee the company’s engagement across all social media platforms.
• Shoot and edit professional-quality video content, including testimonials, training videos, and behind-the-scenes footage for the website and social media.
• Execute a calendar of events to support marketing initiatives.
• Collaborate with Specialists and the Senior Management team on concepts for blog content, articles, and newsletters.
• Ensure all copy used across channels is appropriate, factual, and compliant with legal or regulatory requirements.
• Keep the company website updated with relevant content and ensure Google rankings exceed expectations.
• Evolve a customer-centric email marketing strategy.

Skills on Resume: 

• Email Marketing (Hard Skills)
• Social Media Management (Hard Skills)
• Video Production (Hard Skills)
• Event Execution (Hard Skills)
• Content Collaboration (Soft Skills)
• Copy Compliance (Hard Skills)
• Website Management (Hard Skills)
• SEO Strategy (Hard Skills)

Job Summary: 

• Develop a strategy for the company brand and product positioning, from high-level value propositions to feature-level product differentiation.
• Articulate the point of differentiation in the competitive landscape to increase market mindshare and support top-of-funnel sales efforts.
• Develop a unified communication plan for consistent messaging across online and offline platforms.
• Create industry narratives, playbooks, sales presentations, and collateral to empower the sales team.
• Understand, track, manage, and incorporate high-value levers to increase interest in the products.
• Partner with Product Management and Sales to identify benchmarks for measuring impact.
• Work with the CEO to enhance the company brand and integrate messaging into all channels.
• Serve as a spokesperson internally and externally to articulate the product value proposition and showcase the best of the product to potential customers.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Product Positioning (Hard Skills)
• Competitive Differentiation (Hard Skills)
• Communication Planning (Hard Skills)
• Sales Enablement (Hard Skills)
• Impact Benchmarking (Hard Skills)
• Brand Integration (Soft Skills)
• Spokesperson Role (Soft Skills)

Job Summary: 

• Lead, grow, and coach the marketing team based in Paris and at international locations.
• Contribute to the go-to-market strategy with documented insights on key market and competitive trends.
• Articulate and lead customized marketing strategies for target verticals and geographies.
• Design, execute, and oversee product marketing efforts with emphasis on product-market fit, value proposition, and pricing.
• Articulate, execute, and animate the brand strategy in collaboration with the Head of Corporate Communications.
• Design, execute, and oversee the content strategy and channels.
• Design, execute, and oversee scalable and repeatable online and offline lead generation activities.
• Develop and monitor marketing budgets.
• Optimize demand generation using a data-driven and KPI-based approach to increase leads, develop a quality sales pipeline, and move prospects through the funnel.
• Design, execute, and oversee channel marketing efforts with partners.
• Track and report using marketing automation tools to ensure an accurate understanding of performance and opportunity generation.
• Orchestrate lead generation activities with SDR and Sales teams.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Go-to-Market Strategy (Hard Skills)
• Targeted Marketing (Hard Skills)
• Product Marketing (Hard Skills)
• Brand Strategy (Hard Skills)
• Content Management (Hard Skills)
• Lead Generation (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Develop, maintain, and execute comprehensive demand generation plans aligned with business goals.
• Create, develop, and maintain email nurture programs and blog content distribution.
• Report on marketing progress and KPIs, ensuring pacing aligns with agreed targets across demand generation, ABM, webinars, physical events, and social channels.
• Create and deliver thought leadership content under the company brand and empower others within the organization to do the same.
• Work closely with Sales, BDRs, and CS to build cross-functional cohesion and implement a shared SLA between Sales and Marketing.
• Manage the annual marketing and campaign plans.
• Support BDR and Sales teams with content, webinars, Lunch & Learns, case studies, and video content.
• Create and maintain a content strategy mapped to the buyer journey and sales process.
• Launch and maintain always-on ABM programs across multiple regions.
• Apply expertise in content creation supported by SEO/SEM optimization and PPC strategy.
• Collaborate with Marketing Operations to build programs that support sales enablement.
• Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.

Skills on Resume: 

• Demand Generation (Hard Skills)
• Email Nurturing (Hard Skills)
• KPI Reporting (Hard Skills)
• Thought Leadership (Soft Skills)
• Cross-Functional Cohesion (Soft Skills)
• Campaign Planning (Hard Skills)
• Content Strategy (Hard Skills)
• ABM Programs (Hard Skills)

Job Summary: 

• Directly lead and manage APAC region marketing team activities, ensuring all team members understand their accountabilities and are empowered to fulfill them.
• Drive and promote a culture of innovation by collaborating closely with other functions, regions, and divisions.
• Support the organization in building financial cases and justifications for potential investments required to achieve the growth plan.
• Establish and implement a marketing strategy that aligns with overall business requirements.
• Develop team skills and actively support the evolution and development of talent within the marketing organization.
• Consider cross-functional mobility opportunities for associates when a need or interest is expressed.
• Ensure all marketing activities comply with EHS requirements and the company’s compliance policies.
• Utilize various mediums such as digital marketing, growth hacks, advertising, and referrals to drive organizational growth.

Skills on Resume: 

• Team Management (Soft Skills)
• Innovation Culture (Soft Skills)
• Financial Justification (Hard Skills)
• Marketing Strategy (Hard Skills)
• Talent Development (Soft Skills)
• Cross-Functional Mobility (Soft Skills)
• Compliance Management (Hard Skills)
• Growth Marketing (Hard Skills)

Job Summary: 

• Gain a strong understanding and working knowledge of the company’s products and solutions.
• Develop a thorough understanding of the company’s customers, including industries and personas, to identify their challenges and how the company addresses their needs.
• Drive all product marketing strategies, including product positioning, differentiation, and messaging, to align and coordinate the Sales and Marketing teams.
• Develop and lead the demand generation function to drive a predictable, scalable, and repeatable pipeline that contributes to revenue growth.
• Build measurable and repeatable processes into the marketing functions.
• Meet regularly with senior leadership to lead discussions on marketing strategy, metrics, and operations.
• Continuously research and stay informed about industry trends, competition, and buyer personas.
• Build and lead a world-class integrated marketing team.

Skills on Resume: 

• Product Knowledge (Hard Skills)
• Customer Insight (Hard Skills)
• Product Marketing (Hard Skills)
• Demand Generation (Hard Skills)
• Process Optimization (Hard Skills)
• Strategy Leadership (Soft Skills)
• Market Research (Hard Skills)
• Team Building (Soft Skills)

Job Summary: 

• Drive full-stack marketing efforts across brand, demand generation, product marketing, and client success marketing.
• Build and manage a high-functioning team across multiple disciplines and levels.
• Create scalable approaches to increase revenue growth by driving all inbound and outbound lead generation efforts and planning, executing, and measuring results.
• Establish ideal customer targets and develop tailored messaging and content to reach those targets across all channels and mediums.
• Lead the expanded go-to-market strategy to support traction with the new product suite and significantly grow the total addressable market.
• Empower the sales team to stand out in a competitive market and close deals efficiently.
• Elevate the company’s thought leadership position on key industry topics by positioning leadership as experts in healthcare AI, revenue cycle management, and clinical documentation integrity.
• Refine and enhance marketing outcomes to continuously improve campaign performance.

Skills on Resume: 

• Full-Stack Marketing (Hard Skills)
• Team Management (Soft Skills)
• Lead Generation (Hard Skills)
• Customer Targeting (Hard Skills)
• Go-to-Market (Hard Skills)
• Sales Enablement (Soft Skills)
• Thought Leadership (Soft Skills)
• Campaign Optimization (Hard Skills)

Job Summary: 

• Drive brand awareness for both users and partners by leading PR, content, and communication initiatives.
• Lead the local marketing team by setting a clear vision, maintaining focus, and ensuring team alignment and cross-functional collaboration using strong leadership and marketing expertise.
• Run the marketing business by establishing proper governance, managing P&L, budget, and KPIs.
• Work closely with the management team to deliver a best-in-class marketing strategy for the region.
• Play a key role in strengthening the development of the local business.
• Collaborate with Global Marketing and Heads of Marketing across global teams to set the right marketing focus, share best practices, and leverage synergies across countries.
• Collate, analyze, and communicate the progress of marketing initiatives across the entire company.
• Lead and grow the marketing team.

Skills on Resume: 

• Brand Awareness (Hard Skills)
• PR Leadership (Soft Skills)
• Team Leadership (Soft Skills)
• Business Management (Hard Skills)
• Marketing Strategy (Hard Skills)
• Business Development (Hard Skills)
• Global Collaboration (Soft Skills)
• Progress Reporting (Hard Skills)

Job Summary: 

• Develop and own a delivery plan while working with third-party agencies to deliver outstanding content that drives the voice and message.
• Use Google Analytics, Zoho, and bespoke dashboards to measure and monitor performance.
• Manage and execute a variety of offline and online campaigns, including paid social, PPC, content, SEO, video, affiliate, email, and direct mail to drive activity and generate leads.
• Drive inbound leads using Zoho to nurture, track performance, qualify leads, and book meetings for the sales team.
• Oversee day-to-day management of the advertising agency.
• Measure and report on performance, evaluating approaches to improve engagement.
• Develop a deep understanding of the dental industry and government regulations affecting the sector.
• Create sales leads using demand creation strategies.
• Manage reporting, budgeting, and analysis of marketing and data results.
• Establish a growth testing plan and set up and run experiments from scratch.
• Identify the most effective channels for acquisition and sales.
• Advise on A/B and multivariate testing for the website and digital marketing mix.

Skills on Resume: 

• Delivery Planning (Hard Skills)
• Performance Analytics (Hard Skills)
• Campaign Management (Hard Skills)
• Lead Generation (Hard Skills)
• Agency Oversight (Soft Skills)
• Performance Reporting (Hard Skills)
• Industry Knowledge (Hard Skills)
• Growth Experimentation (Hard Skills)

Job Summary: 

• Design, drive, and execute a marketing strategy to accelerate growth in B2B and B2C channels, exceeding year-over-year growth targets and outperforming current incumbents.
• Develop and execute integrated marketing campaigns that are differentiated, expand reach, and fuel revenue growth across all online and offline marketing efforts.
• Own, drive, and report on key metrics related to customer acquisition cost, acquisition volume, channel performance, and channel growth.
• Collaborate with initiative owners to develop structured tests across the end-to-end customer funnel, analyze results for actionable insights, and lead regular reporting on acquisition performance.
• Evolve and extend the brand, presence, and voice to captivate a broad audience and bring energy to a traditionally dull industry.
• Own the marketing budget and manage the measurement of both qualitative and quantitative targets.
• Mentor, coach, and recruit a high-performing, unified team with a culture of excellence, clarity on priorities, and strong accountability for delivering results.
• Measure, analyze, and report on the performance of marketing campaigns.

Skills on Resume: 

• Growth Strategy (Hard Skills)
• Integrated Campaigns (Hard Skills)
• Metrics Reporting (Hard Skills)
• Funnel Analysis (Hard Skills)
• Brand Development (Hard Skills)
• Budget Management (Hard Skills)
• Team Coaching (Soft Skills)
• Campaign Analysis (Hard Skills)

Job Summary: 

• Define strategies for market-driven growth.
• Experiment with and implement tactics to boost customer acquisition and retention through digital channels such as email marketing, influencer marketing, content marketing, and video marketing.
• Establish scalable and repeatable methods and processes for measurement and experimentation.
• Consistently analyze and refine new and existing campaigns to drive revenue, uncover insights, and identify consumer trends.
• Measure and report on digital marketing campaign performance, assessing results against goals such as ROI and departmental KPIs.
• Manage, support, and grow the marketing department to meet the evolving demands of the business.
• Recruit and manage in-house and freelance experts, transitioning skills in-house.
• Be a continuous source of innovative, creative, and strategic marketing initiatives to drive growth, amplify presence, and strengthen reputation and credibility in the market.

Skills on Resume: 

• Growth Strategy (Hard Skills)
• Acquisition Tactics (Hard Skills)
• Process Optimization (Hard Skills)
• Campaign Analysis (Hard Skills)
• Performance Reporting (Hard Skills)
• Team Management (Soft Skills)
• Talent Recruitment (Soft Skills)
• Creative Initiatives (Soft Skills)

Job Summary: 

• Own customer acquisition across digital and offline channels.
• Create the company’s marketing strategy, generate initiatives to achieve growth and efficiency goals, track results regularly, and optimize continuously.
• Manage the full cycle across marketing channels, including planning, test design, execution, analysis, and optimization.
• Collaborate with finance and production to build the marketing budget and allocate it across channels and test initiatives.
• Conduct internal research, customer interviews, and competitive analysis.
• Develop brand identity, create product positioning, and articulate key customer value propositions.
• Build marketing analytics capability to support data-driven decisions.
• Oversee analysis of internal and external data to identify opportunities to improve customer acquisition efficacy.
• Track metrics across teams, identifying and prioritizing opportunities based on data insights.
• Ensure teams and the organization are aligned on the most significant KPIs and KRs, maintaining visibility into progress.
• Develop, promote internally, and implement short, medium, and long-term roadmaps across product, technology, and talent to help the marketing team realize its full potential.

Skills on Resume: 

• Customer Acquisition (Hard Skills)
• Marketing Strategy (Hard Skills)
• Channel Management (Hard Skills)
• Budget Collaboration (Soft Skills)
• Market Research (Hard Skills)
• Brand Positioning (Hard Skills)
• Marketing Analytics (Hard Skills)
• Roadmap Development (Hard Skills)

Job Summary: 

• Work closely with the leadership team to help define the growth strategy of the brand and business.
• Identify the most effective marketing strategies for each brand, product, and region, and collaborate with the team to execute them.
• Leverage both digital marketing campaigns and non-digital campaigns to generate leads and expansion opportunities.
• Lead and support the marketing function to deliver against company objectives.
• Review key processes to introduce a "best-in-class" customer journey experience.
• Use a data-driven methodology to improve effectiveness across all marketing channels.
• Analyze performance across various marketing channels, sharing metrics and insights to enhance communication, strategies, and delivery of marketing campaigns and messaging.
• Lead and manage a sales team, set appropriate targets, and commission structures.

Skills on Resume: 

• Growth Strategy (Hard Skills)
• Strategy Execution (Hard Skills)
• Lead Generation (Hard Skills)
• Marketing Leadership (Soft Skills)
• Customer Journey (Hard Skills)
• Data-Driven Marketing (Hard Skills)
• Performance Analysis (Hard Skills)
• Sales Team Management (Soft Skills)

Job Summary: 

• Develop the global corporate marketing plan in support of the company vision that reinforces and builds upon positioning in different markets and maximizes owned and paid channels.
• Lead product marketing, reporting, and ROI to ensure the right balance of marketing mix and global versus local approach.
• Develop core value propositions against product groupings and manage all collateral planning and associated activities (events, sponsorship, media).
• Build a robust global digital footprint through the development of a digital-first strategy, including content and optimization for product-related content on social channels, web, etc.
• Design omnichannel campaigns that drive preference for the client by setting clear objectives and managing, monitoring, and reporting on effectiveness and ROI.
• Lead a forward-thinking, proactive team focusing on maximizing the success of all stakeholder journeys.
• Identify and target the right audiences to create strong brand preference.
• Manage the marketing budget for which they are responsible.

Skills on Resume: 

• Global Marketing Plan (Hard Skills)
• Product Marketing (Hard Skills)
• Value Proposition (Hard Skills)
• Digital Strategy (Hard Skills)
• Omnichannel Campaigns (Hard Skills)
• Team Leadership (Soft Skills)
• Audience Targeting (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Own the marketing plan for the company, working closely with the CEO, CTO, and Sales Directors.
• Develop and manage marketing campaigns that generate leads.
• Work with third-party vendors and the company’s technical and pre-sales teams to develop engaging customer campaigns and sales collateral, to gain a deep understanding of the Cyber Security and Cloud market.
• Collaborate with the company’s partners to generate joint marketing initiatives and manage marketing funds.
• Create engaging content across all digital channels.
• Negotiate, develop, and manage various relationships with third parties to deliver on the strategy.
• Organize and run product launches and various industry events.
• Work with agencies to generate PR opportunities.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Campaign Management (Hard Skills)
• Market Understanding (Hard Skills)
• Partner Collaboration (Soft Skills)
• Content Creation (Hard Skills)
• Relationship Management (Soft Skills)
• Event Management (Hard Skills)
• PR Coordination (Soft Skills)

Job Summary: 

• Drive key strategy and business decisions to accomplish APAC growth goals while staying true to the mission and brand.
• Manage a small team of marketers by providing coaching, guidance, and mentoring based on experience, domain expertise, and deep market knowledge.
• Build and execute a marketing and growth strategy for the region that strengthens the brand and drives revenue through performance marketing (SEO and SEM) and brand marketing (content, social, PR).
• Lead and inspire a team of 3-4 marketers across PR, Community, and Performance Marketing.
• Dig into data and lead conversations to develop programs that achieve goals through deep insights and measurable impact.
• Collaborate closely with the extended leadership team across Global Marketing to deliver local campaigns aligned with global principles and playbooks.
• Manage marketing campaigns internally while liaising with local partners, publishers, media outlets, and agencies.
• Measure and report on campaign success to inform both Global and Regional marketing decisions.

Skills on Resume: 

• Business Strategy (Hard Skills)
• Team Coaching (Soft Skills)
• Growth Marketing (Hard Skills)
• Performance Marketing (Hard Skills)
• Data Insights (Hard Skills)
• Global Collaboration (Soft Skills)
• Campaign Management (Hard Skills)
• Campaign Reporting (Hard Skills)

Job Summary: 

• Work closely with all digital marketing channels as the primary responsibility.
• Execute tactics including Paid Search, Social Advertising, Mobile, Video, Inbound Calling, Email, Webinars, Mobile Calling Campaigns, and partnerships with other key marketing groups such as Web Management.
• Develop and lead a disciplined marketing planning and go-to-market process built on rigorous metrics and ROI focus.
• Ensure the planning process and key decisions are supported by data and consumer insights rather than intuition.
• Continually measure marketing allocation and make course corrections based on changing marketplace conditions.
• Collaborate with Global Sales and Operations teams to align digital marketing efforts with local strategies, enabling a fully integrated attribution model.
• Oversee, develop, and manage content marketing campaigns to engage Retailers, Merchants, Traders, and MSMEs across the lifecycle through email, in-product, browser, logged-in, and push messaging channels.
• Build a demand generation engine by creating and implementing a multichannel customer acquisition strategy.

Skills on Resume: 

• Digital Channel Management (Hard Skills)
• Tactical Execution (Hard Skills)
• Go-to-Market Planning (Hard Skills)
• Data-Driven Decisions (Hard Skills)
• Resource Allocation (Hard Skills)
• Cross-Functional Alignment (Soft Skills)
• Content Marketing (Hard Skills)
• Demand Generation (Hard Skills)

Job Summary: 

• Create annual marketing plans targeting identified audiences to support business objectives and annual revenue budget targets.
• Grow brand awareness and brand consideration among target audiences.
• Identify emerging customer trends to develop, amend, and re-focus marketing activity.
• Develop a specific plan for long-term solutions products covering both direct to brand and indirect distribution.
• Manage PR agencies to ensure effective public relations strategies.
• Ensure brand consistency and adherence to group brand guidelines across all channels, including the location network.
• Conduct research using internal and external resources to better understand customer behaviour.
• Deliver the eCommerce channel revenue budget (domestic and inbound) in line with strategy.
• Manage the relationship with the eCommerce group to optimize digital marketing budget and channels, including PPC, SEO, digital display, affiliation, and email.
• Monitor performance of the eCommerce channel, including website traffic, cost-of-sale, and revenue generation.
• Work closely with the eCommerce group and the commercial team on promotional planning and campaign performance analysis.
• Oversee relationships with major B2B2C partnerships.
• Manage the development of marketing partnerships to drive brand awareness, engagement, loyalty, and revenue.
• Drive customer loyalty through the use of the loyalty scheme, and liaise with group marketing on the evolution of the loyalty scheme to maximize customer lifetime value across service lines.

Skills on Resume: 

• Annual Planning (Hard Skills)
• Brand Awareness (Hard Skills)
• Trend Analysis (Hard Skills)
• Long-Term Planning (Hard Skills)
• PR Management (Soft Skills)
• Brand Consistency (Hard Skills)
• Customer Research (Hard Skills)
• eCommerce Management (Hard Skills)

Job Summary: 

• Intimately understand local audiences, their needs, hopes, and aspirations to position the brand as their banking partner of choice.
• Identify growth opportunities and define, develop, and own a marketing strategy, vision, and plan to capitalize on those opportunities and grow the business.
• Work cross-functionally across the organization and within the global marketing team to grow the business through content, campaigns, social media, influencers, partnerships, SEO, referrals, lifecycle, and performance channels.
• Refine and deploy a unique brand voice and messaging tailored for the market.
• Leverage data to inform the testing roadmap and decisions, establishing strong measurement frameworks across all marketing channels.
• Manage the marketing budget across monthly, quarterly, and annual cycles, ensuring accurate accruals, identifying over- or underspends, and reallocating investments.
• Lead and mentor the marketing team to drive performance and professional growth.
• Identify and establish partnerships that will help scale the business in the market.
• Collaborate with external agencies and vendors to complement and enhance internal resources.

Skills on Resume: 

• Audience Insight (Hard Skills)
• Growth Strategy (Hard Skills)
• Cross-Functional Marketing (Soft Skills)
• Brand Messaging (Hard Skills)
• Data-Driven Testing (Hard Skills)
• Budget Management (Hard Skills)
• Team Mentoring (Soft Skills)
• Partnership Development (Soft Skills)

Job Summary: 

• Leverage the marcom tech stack to effectively support the business strategy and contribute to sales growth, technology modernization, and increased revenue.
• Create integration between the Marketing and Sales Development functions by providing relevant, results-driven tools and metrics aligned with both departments’ objectives to facilitate revenue growth, including Salesforce usage and pipeline monitoring.
• Oversee the company’s relationship with PR and earned media partners in collaboration with the CEO and Marketing Manager.
• Work with the Marketing Manager to engage the analyst community to promote the company’s products, services, and messaging through platforms such as Forrester and Gartner.
• Analyze target market information to identify and recommend effective marketing approaches aligned with business strategy.
• Identify new market segments that will benefit from the company’s products.
• Direct and implement effective sales campaigns based on company strategy and market research.
• Maintain up-to-date knowledge on emerging products and services.
• Collaborate with senior executives to develop organizational growth plans.
• Forecast, draft, implement, and oversee the department’s operating budget.

Skills on Resume: 

• Marcom Tech Utilization (Hard Skills)
• Sales-Marketing Integration (Soft Skills)
• PR Management (Soft Skills)
• Analyst Relations (Soft Skills)
• Market Analysis (Hard Skills)
• Segment Identification (Hard Skills)
• Sales Campaigns (Hard Skills)
• Budget Oversight (Hard Skills)

Job Summary: 

• Develop a deep understanding of regional priorities, including business targets, P&L objectives, segmentation, and key markets to serve as a thought partner to the sub-regional General Manager and generate a tailored marketing strategy and plans for the region.
• Build and lead a high-performance, world-class marketing team with a culture rooted in curiosity, agility, and continuous learning, fully integrated within the global marketing organization.
• Set the marketing vision, strategy, and priorities for the region, mobilizing central service teams and cross-functional partners to execute effectively.
• Drive a deep understanding of customer segments and their evolving needs to inform product development, value propositions, positioning, and go-to-market strategies for eaters, couriers, riders, and drivers.
• Deliver customer and category growth through the development and execution of marketing initiatives, campaigns, partnerships, and activations, maintaining excellence from concept to execution.
• Champion brand values and mission by building trust through meaningful offerings, local partnerships, transparent communication, creative campaigns, and robust social media presence.
• Collaborate closely with Regional General Managers to develop integrated business strategies and streamline performance marketing efforts and objectives.
• Work cross-functionally in a matrix environment with teams across marketing, analytics, design, engineering, finance, and senior leadership at both regional and HQ levels to define clear objectives for regional strategy.
• Manage and mentor a team of Country Marketing Associates and Senior Associates responsible for executing regional marketing initiatives, providing them with coaching and strategic guidance.

Skills on Resume: 

• Regional Strategy (Hard Skills)
• Team Leadership (Soft Skills)
• Vision Setting (Hard Skills)
• Customer Segmentation (Hard Skills)
• Campaign Execution (Hard Skills)
• Brand Advocacy (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Team Mentoring (Soft Skills)

Job Summary: 

• Strategize and execute short-term and medium-term marketing plans through initiatives, processes, systems, and templates.
• Demonstrate marketing domain expertise in healthcare consumer understanding, brand building, media management, digital and content marketing, B2B and B2C strategies, and distribution channel management, along with strong stakeholder management across senior leadership, cross-functional teams, and external partners.
• Craft strategies for all Marketing team members and associated consultants, including digital, advertising, communications, and creative initiatives.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
• Design branding, positioning, and contribute to pricing strategies.
• Create strong visual communications to convey the organization’s R&D progress and product events.
• Develop engaging and informative content for social media and blogs.
• Communicate marketing vision, strategy, and targets to support collaboration in achieving business objectives.
• Ensure the brand message is strong and consistent across all channels and marketing efforts, including events, email campaigns, web pages, and promotional materials both online and offline.
• Analyze consumer behavior and define customer personas.
• Plan and execute campaigns for corporate promotion and the launch of new product lines.
• Conduct general market research to stay current with trends and competitors’ marketing activities, such as acquisitions, pricing shifts, and new product launches.
• Create timely marketing reports, forecasts, and updates for the board.

Skills on Resume: 

• Marketing Planning (Hard Skills)
• Domain Expertise (Hard Skills)
• Strategy Crafting (Hard Skills)
• Budget Management (Hard Skills)
• Branding Strategy (Hard Skills)
• Visual Communication (Hard Skills)
• Content Development (Hard Skills)
• Market Analysis (Hard Skills)

Job Summary: 

• Define and execute the marketing, creative, and eCommerce strategy.
• Grow the customer base, increase customer spend, and ensure the brand remains competitive and profitable.
• Utilize commercial data, including campaign ROI, product sales, and market intelligence, to make commercial brand decisions.
• Generate new ideas to grow the website.
• Collaborate across departments to develop and refine new ideas.
• Present strategies and updates to the Head of Brand as part of the quarterly strategy.
• Execute website development and report progress to the wider team.
• Forecast campaign performance.
• Monitor the budget and ensure its maximum effective use.
• Ensure marketing is commercially focused, clear, and appropriate for the audience.

Skills on Resume: 

• Strategy Execution (Hard Skills)
• Customer Growth (Hard Skills)
• Data-Driven Decisions (Hard Skills)
• Idea Generation (Soft Skills)
• Cross-Department Collaboration (Soft Skills)
• Strategy Presentation (Soft Skills)
• Website Development (Hard Skills)
• Budget Monitoring (Hard Skills)

Job Summary: 

• Manage a small team of marketing executives.
• Own marketing vouchers and their impact on profit.
• Analyze research on customer requirements, market opportunities, and competitor analysis.
• Work with the Product Manager to launch new products on the website.
• Collaborate with the eCommerce Merchandiser to review and test pricing processes.
• Define a new product pricing strategy.
• Lead creative concepting sessions.
• Hold regular meetings to drive objectives in each area.
• Conduct one-on-one meetings with direct reports.
• Always display and live the values of the business.

Skills on Resume: 

• Team Management (Soft Skills)
• Voucher Management (Hard Skills)
• Market Research (Hard Skills)
• Product Launch (Hard Skills)
• Pricing Strategy (Hard Skills)
• Creative Concepting (Soft Skills)
• Objective Meetings (Soft Skills)
• Values Alignment (Soft Skills)

Job Summary: 

• Become a passionate expert on the products with a clear understanding of the "jobs" they accomplish for customers.
• Lead the marketing team in transforming those jobs-to-be-done into compelling stories across various channels, media, and audience segments.
• Identify new channels where the solutions can resonate and develop innovative methods to generate leads in untapped areas.
• Collaborate closely with the Product team to define and refine product positioning.
• Lead the business unit in pricing strategy development and execution.
• Act as the primary counterpart for the product marketing team to ensure new product value is effectively communicated to prospects and customers.
• Be a central driver of the product-led growth strategy, reducing the distance between product value and customer experience.
• Ensure that the value created is heard, seen, and experienced by prospects and customers.

Skills on Resume: 

• Product Expertise (Hard Skills)
• Storytelling (Soft Skills)
• Channel Expansion (Hard Skills)
• Product Positioning (Hard Skills)
• Pricing Strategy (Hard Skills)
• Product Marketing (Hard Skills)
• Growth Strategy (Hard Skills)
• Value Communication (Soft Skills)

Job Summary: 

• Quickly become an expert user of the products, deeply understanding their features, purposes, and customer usage patterns.
• Review current marketing activities to evaluate perceived customer value, identify gaps, and lead the team in developing strategies to address them.
• Recommend new internal and external resources to fill identified marketing gaps.
• Develop and execute new strategies and tactics to expand the reach of the story.
• Lead the marketing team in launching new products or features, ensuring that value is fully perceived and results in active, satisfied users.
• Implement email automation, in-app notifications, and other engagement strategies to foster user satisfaction and lead efforts to measure and analyze the effectiveness of those activities.
• Turn happy customers into case studies, reviews, testimonials, and referrals.
• Manage the marketing budget and allocate resources effectively across channels to achieve strategic goals.

Skills on Resume: 

• Product Expertise (Hard Skills)
• Value Analysis (Hard Skills)
• Resource Recommendation (Soft Skills)
• Strategy Execution (Hard Skills)
• Product Launch (Hard Skills)
• Engagement Automation (Hard Skills)
• Customer Advocacy (Soft Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Define and implement individual brand strategies for the business.
• Oversee the execution of brand strategies within financial and timeline goals.
• Manage a team responsible for implementing marketing plans while developing their skills and focus.
• Stay informed on trends impacting the business and build strategic plans to capitalize on them.
• Monitor and manage all communication channels across the brand portfolio.
• Oversee the production and execution of campaigns that support brand development.
• Identify and implement programs to grow brand presence in the digital environment, including SEO, social media, and website optimization.
• Develop initiatives that maximize ROI for key brand assets such as display and point-of-sale materials.
• Ensure full communication of plans and programs internally and externally.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Team Management (Soft Skills)
• Trend Analysis (Hard Skills)
• Channel Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Digital Growth (Hard Skills)
• ROI Initiatives (Hard Skills)
• Internal Communication (Soft Skills)

Job Summary: 

• Use existing research to understand customer behavior and develop improvements across communication channels based on insights.
• Set clear KPIs for each brand to track performance.
• Lead PR efforts to manage media reputation and increase coverage through strategic messaging.
• Agree on and manage budgets for each brand, ensuring investments align with key business goals.
• Act as the brand champion, ensuring all activities keep the target audience and customer needs in focus.
• Serve as a marketing expert across the business to share best practices and knowledge.
• Develop a strong social media strategy to build brand engagement while ensuring consistency with brand identity.
• Monitor and analyze market trends and competitor activity to assess their impact on the business and customers.

Skills on Resume: 

• Customer Insights (Hard Skills)
• KPI Setting (Hard Skills)
• PR Management (Soft Skills)
• Budget Management (Hard Skills)
• Brand Advocacy (Soft Skills)
• Marketing Expertise (Soft Skills)
• Social Media Strategy (Hard Skills)
• Market Analysis (Hard Skills)

Job Summary: 

• Drive traffic and sales for the business with a strong focus on delivering ROI and bottom-line profit.
• Sponsor the development and testing of new technologies that drive retail traffic and support conversion at the point of sale.
• Collaborate with functional leaders in Merchandising and Product Management & Design to communicate key product elements across all channels and enhance the company’s unique selling proposition.
• Develop and implement a cohesive marketing plan to increase brand awareness.
• Refine company messaging and brand strategy to strengthen relationships with existing customers and attract new ones.
• Continuously analyze the customer database to gain insights into preferences, anticipate future trends, and identify significant new business opportunities.
• Build, drive, and protect a rewarding and engaging culture that balances tradition with continuous improvement.
• Drive company values that reward, promote, and encourage high performance while ensuring ethical practices for all employees.

Skills on Resume: 

• Traffic Generation (Hard Skills)
• Technology Adoption (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Marketing Planning (Hard Skills)
• Brand Strategy (Hard Skills)
• Customer Analysis (Hard Skills)
• Culture Building (Soft Skills)
• Values Promotion (Soft Skills)

Job Summary: 

• Encourage a high level of trust and transparency across all levels and functions.
• Promote workplace diversity and ensure recruiting and development strategies attract and nurture a diverse talent pool.
• Elevate and institutionalize customer retention and new customer acquisition programs.
• Lead, motivate, manage, and develop a high-performing marketing team.
• Collaborate with senior leaders to explore new geographic markets and business opportunities to support company growth.
• Manage the day-to-day operations of the marketing group.
• Create processes and systems to improve efficiency and effectiveness within the marketing organization.
• Develop and manage dashboards and analytics to communicate the status of marketing operations, projects, and initiatives.

Skills on Resume: 

• Trust Building (Soft Skills)
• Diversity Promotion (Soft Skills)
• Customer Programs (Hard Skills)
• Team Leadership (Soft Skills)
• Market Expansion (Hard Skills)
• Operations Management (Hard Skills)
• Process Improvement (Hard Skills)
• Marketing Analytics (Hard Skills)

Job Summary: 

• Create and operationalize a comprehensive, cross-channel marketing strategy.
• Build an efficient and data-driven marketing and demand generation function targeting health systems and industry markets with limited exposure.
• Expand the company’s presence, interactions, and pipeline in leading health systems and health care industry markets by developing segmented campaigns and lead generation strategies for IT, Pharma, Biotech, Device, and Services organizations.
• Partner with sales leadership to define monthly, quarterly, and annual qualified lead targets across a portfolio of products to support growth objectives.
• Oversee a small and growing marketing team, including a Marketing Manager and Business Development Representatives responsible for lead follow-up.
• Create and execute strategies to expand the current CRM database across all viable channels.
• Test campaigns using A/B testing, personalization, and segmentation to optimize performance.
• Propose and manage the marketing budget for both lead generation and overall business unit needs.
• Track and report key metrics and performance indicators such as conversion rates and attribution against a viable sales pipeline.
• Develop strategic marketing initiatives, including conference strategy, trade shows, and other lead-generating events.
• Provide oversight and direction on the development of marketing collateral such as sales decks and program overviews.

Skills on Resume: 

• Cross-Channel Strategy (Hard Skills)
• Demand Generation (Hard Skills)
• Segmented Campaigns (Hard Skills)
• Lead Targeting (Hard Skills)
• Team Oversight (Soft Skills)
• CRM Expansion (Hard Skills)
• A/B Testing (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Source and edit content that strengthens organizational thought leadership.
• Write and edit content for the external website, product collateral, blog, and newsletters, and manage the design of all content.
• Oversee brand and messaging to ensure consistency across all content.
• Develop, execute, and measure campaigns for lead generation and nurturing.
• Manage marketing operations, automation, and analytics.
• Build and manage a high-performing marketing team.
• Devise, coordinate, and execute centralized marketing campaigns across the region.
• Conduct strategic analysis to inform marketing decisions.
• Prepare the annual marketing plan for the region.
• Coordinate requests from key stakeholders to create appropriate marketing materials.

Skills on Resume: 

• Thought Leadership (Soft Skills)
• Content Editing (Hard Skills)
• Brand Consistency (Hard Skills)
• Lead Generation (Hard Skills)
• Marketing Automation (Hard Skills)
• Team Management (Soft Skills)
• Campaign Execution (Hard Skills)
• Strategic Analysis (Hard Skills)

Job Summary: 

• Lead and grow the demand generation, product marketing, and content marketing teams.
• Translate the product vision into a strategic plan to drive awareness and adoption.
• Create and tailor product positioning and marketing programs to effectively reach the target market.
• Manage the demand generation strategy, processes, budget, and metrics for the region and other European countries.
• Drive the planning and execution of scalable global demand generation programs across email, social media, PPC, retargeting, events, and additional channels.
• Work closely with Sales to set shared goals, manage lead flow, and increase conversion rates at every stage of the marketing and sales funnel.
• Maintain and sponsor relationships with key opinion leaders in relevant product segments, engaging with them regularly.
• Coordinate sales and marketing efforts to strengthen brand awareness.
• Set, monitor, and report on performance goals for the marketing department.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Strategic Planning (Hard Skills)
• Product Positioning (Hard Skills)
• Demand Generation (Hard Skills)
• Program Execution (Hard Skills)
• Sales Collaboration (Soft Skills)
• Key Opinion Leader Engagement (Soft Skills)
• Performance Monitoring (Hard Skills)

Job Summary: 

• Create and maintain the company narrative in collaboration with the leadership team.
• Develop and execute highly creative and engaging marketing strategies.
• Collaborate with the Communications team to ensure the story is represented accurately in the media.
• Manage and collaborate with content creators across visual, written, and audio mediums.
• Manage performance analytics to track the efficacy of marketing campaigns across channels.
• Manage a team including content creators and social media managers, while collaborating with the community and events teams.
• Collaborate with internal stakeholders such as Sales, Product, Business Intelligence, and HR to optimize the impact of marketing initiatives.
• Oversee the development of market intelligence and conduct research on the market, competition, and customers with the team.

Skills on Resume: 

• Narrative Development (Soft Skills)
• Creative Strategy (Hard Skills)
• Media Collaboration (Soft Skills)
• Content Management (Hard Skills)
• Performance Analytics (Hard Skills)
• Team Management (Soft Skills)
• Stakeholder Collaboration (Soft Skills)
• Market Research (Hard Skills)

Job Summary: 

• Coordinate and manage multi-channel marketing campaigns, ensuring all activity aligns with the company's culture, business plan, and brand guidelines.
• Identify opportunities to collaborate with third parties and maximize industry involvement by leveraging events, producing thought pieces, and offering analytical opinions.
• Measure and report on campaigns, developing a strategic, data-driven approach to creating digital content.
• Work with internal stakeholders to maximize value and facilitate knowledge sharing across business functions.
• Lead and write copy for the publication programme.
• Manage the Marketing and Business Development Team through effective line management.
• Set and achieve departmental budgets while establishing relevant marketing KPIs within the organization.
• Lead the development of new, creative marketing campaigns and activities.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Partnership Development (Soft Skills)
• Data-Driven Content (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Copywriting (Hard Skills)
• Team Management (Soft Skills)
• Budget Management (Hard Skills)
• Creative Campaigns (Hard Skills)

Job Summary: 

• Develop and execute strategic marketing plans at every level of the funnel, establishing the company as a leader in data intelligence and market research.
• Set current and long-term goals, objectives, and KPIs that connect to the company's overall goals.
• Direct and enable the strategic and collaborative efforts between the marketing team and the product and commercial divisions.
• Build and manage a robust marketing team by identifying team growth opportunities, setting goals, measuring success, and communicating the impact of marketing efforts.
• Serve as a strategic partner to the Chief Growth Officer and work collaboratively with the heads of communications, creative, and content to drive results.
• Drive execution across all relevant marketing disciplines, including branding, events, PR/content, demand generation, and partnership marketing.
• Shape the offering, positioning, and messaging based on a deep understanding of the customer and category.
• Build out a robust marketing team as the first marketing hire and be a part of the executive leadership team.

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Goal Setting (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Team Building (Soft Skills)
• Executive Partnership (Soft Skills)
• Discipline Execution (Hard Skills)
• Market Positioning (Hard Skills)
• Leadership Team (Soft Skills)

Job Summary: 

• Build, develop, and lead a team of B2B marketing experts focused on maximizing all B2B opportunities across European markets.
• Create and own a distinct B2B brand and tone of voice that aligns with the B2C marketing strategy, collaborating with the brand and design team to boost awareness alongside the performance marketing team.
• Collaborate closely with senior leaders from Corporate Sales to understand market-specific opportunities and challenges, and create targeted marketing strategies to generate leads.
• Drive acquisition and engagement of B2B clients by leveraging insights from rigorous data analysis and a deep understanding of the B2B customer journey.
• Explore new channels and opportunities to reach B2B clients and ensure lead generation results in a strong, healthy pipeline.
• Create a robust reporting and success measurement system for B2B marketing.
• Focus on achieving growth KPIs, with revenue and new customer acquisition as critical components of performance metrics.
• Lead a high-performing team to plan, implement, analyze, and optimize all marketing activities to meet and exceed target numbers.
• Inspire and manage a team of performers to grow the customer base and revenue for the organization.

Skills on Resume: 

• B2B Team Leadership (Soft Skills)
• Brand Development (Hard Skills)
• Market Collaboration (Soft Skills)
• Lead Generation (Hard Skills)
• Data Analysis (Hard Skills)
• Channel Exploration (Hard Skills)
• Reporting Systems (Hard Skills)
• Growth KPIs (Hard Skills)

Job Summary: 

• Drive growth in the region by leading communications with all stakeholders, including partners, customers, employees, and the general public.
• Co-develop and execute the brand strategy, utilizing various channels to drive inbound demand and continuously test new growth strategies to maintain strong market pull.
• Collaborate closely with the regional Sales team and support all customer development activities, including business proposals and RFP responses, while equipping field sales and product specialists with world-class customer education and training materials.
• Learn from early customer experiences to iterate on value propositions and refine their distribution to the market.
• Engage key opinion leaders to author white papers on the product’s value to patients and providers, and secure opportunities to showcase this work through industry conferences, round tables, and other venues.
• Work closely with R&D, regulatory, and legal teams to ensure all marketing materials are compelling and compliant with local regulatory requirements.
• Plan and manage the budget for all regional Marketing activities.
• Support local demand generation, product marketing, and content/PR activities, while providing coaching and management to event-focused team members and working closely with the local GM.
• Ensure close alignment and collaboration with all relevant internal stakeholders and HQ teams.

Skills on Resume: 

• Stakeholder Communication (Soft Skills)
• Brand Strategy (Hard Skills)
• Sales Collaboration (Soft Skills)
• Value Proposition (Hard Skills)
• Opinion Leader Engagement (Soft Skills)
• Regulatory Compliance (Hard Skills)
• Budget Management (Hard Skills)
• Team Coaching (Soft Skills)

Job Summary: 

• Formulate, lead, and measure the implementation of the Marketing strategy for the business.
• Contribute to the development of the Company's strategy.
• Collaborate with key stakeholders to create an unforgettable Customer Experience via all channels.
• Ensure the customer remains central in the business (for associates, suppliers, etc.) and all updates of Brand DNA and other communication are done regularly, resulting in a customer-centric business.
• Develop and implement the brand communication strategy, in line with the company strategy, including Above the Line, Below the Line, digital, social, and PR (including promotions and advertising), and drive effective implementation.
• Develop and implement the brand visual strategy, in line with the company strategy, including windows, seasonal concepts, and visual displays, ensuring effective communication for operational execution.
• Collaborate with internal partners to develop and implement a credit and club-segmented communication strategy and ensure its execution.
• Control and monitor marketing budgets and investments to ensure profitable returns that enable the achievement of commercial goals.
• Brief, analyze, and deliver research and insights to relevant parties to enable key business decisions.
• Contribute to management and board reports on the overall status of the marketing function to identify opportunities and key risks, as well as monitor progress.
• Inspire, grow, and lead the marketing team through effective talent management and succession planning, ensuring a team of passionate partners who deliver on key imperatives.

Skills on Resume: 

• Strategy Implementation (Hard Skills)
• Customer Experience (Soft Skills)
• Customer Centricity (Soft Skills)
• Communication Strategy (Hard Skills)
• Visual Strategy (Hard Skills)
• Segmented Communication (Hard Skills)
• Budget Control (Hard Skills)
• Team Leadership (Soft Skills)