CAMPAIGN SPECIALIST JOB DESCRIPTION

A Campaign Specialist translates go-to-market priorities into multi-channel demand generation programs that move prospects through the B2B sales funnel. Few roles require this precise balance: owning campaign execution end-to-end while coordinating across product marketing, sales, content, and digital teams whose timelines rarely align naturally. In B2B technology and SaaS environments, where pipeline velocity and marketing-attributed revenue are scrutinized quarterly, the work here carries direct commercial weight. Pipeline health shows it.

As the Campaign Specialist, you will design, execute, and optimize integrated B2B marketing campaigns that generate qualified pipeline, support customer retention, and accelerate sales cycle velocity across digital and content channels. You will report to the marketing function and collaborate daily with sales, product marketing, and demand generation stakeholders across regional and global teams.

Career Impact: Owning end-to-end campaign execution in a B2B technology environment builds the kind of full-funnel marketing expertise, from audience segmentation to pipeline attribution, that senior demand generation roles specifically require.

Business Impact: The campaigns you run directly influence marketing-sourced pipeline and sales-qualified lead volume, metrics that sales leadership and company executives review every quarter.

Growth Opportunity: This role opens a natural path toward Campaign Manager or Demand Generation Manager, while expanding your fluency in marketing automation, ABM strategy, and multi-touch attribution modeling.

• Design and execute integrated B2B marketing campaigns across email, digital, content, and event channels to support pipeline targets.
• Manage the campaign calendar, coordinating asset production, review cycles, stakeholder approvals, and launch deadlines across internal teams.
• Partner with sales, product marketing, and content teams to align campaign messaging to buyer personas, pipeline stages, and go-to-market priorities.
• Monitor campaign performance against defined KPIs, deriving data-driven optimization recommendations and sharing findings with stakeholders.
• Build and manage marketing automation workflows, audience segmentation, lead nurture sequences, and campaign reporting within the organization's CRM and automation platforms.
• Coordinate with external agencies, vendors, and freelancers to produce campaign assets, ensuring brand compliance and on-time delivery.
• Support A/B testing programs for email, landing pages, and digital ad creative to improve conversion rates and campaign efficiency.
• Prepare campaign briefs, post-campaign wrap reports, and regular status updates that communicate performance, learnings, and forward recommendations to leadership.

• Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
• 3 or more years of B2B marketing or campaign management experience, with demonstrated ownership of multi-channel campaign execution.
• Proficiency in marketing automation and CRM platforms, applied to campaign building, lead nurturing, and audience segmentation.
• Ability to analyze campaign performance data, translate findings into optimization actions, and communicate results clearly to cross-functional stakeholders.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously against competing deadlines.
• Experience coordinating across internal teams, including sales, product marketing, and creative, and managing external agency or vendor relationships.
• Solid written communication skills, with the ability to contribute to campaign copy, briefs, and stakeholder-facing reporting.
• Familiarity with digital advertising channels, including paid social and search, and an understanding of how they complement owned and earned campaign tactics.

• Experience with account-based marketing (ABM) techniques, including targeted audience segmentation and personalized outreach strategies for named accounts.
• Working knowledge of SQL or data querying skills sufficient to pull campaign audience lists, investigate performance anomalies, and validate segmentation logic.
• Formal certification in a major marketing automation platform, such as Salesforce Marketing Cloud Email Specialist or an equivalent credential.
• Prior experience in a B2B technology, SaaS, or enterprise software marketing environment, with exposure to longer sales cycles and sales-marketing alignment processes.

• Marketing-qualified lead (MQL) volume generated per campaign, measured against quarterly pipeline targets.
• Email open rate and click-to-open rate, reflecting audience relevance and message resonance for nurture sequences.
• Campaign-attributed pipeline contribution as a percentage of total sales pipeline, reported to revenue leadership each quarter.
• Mean time from campaign brief to launch, measuring operational efficiency across the production and approval workflow.
• Lead-to-opportunity conversion rate, tracking how effectively campaign-sourced leads advance through the sales funnel.
• Typical tools: Marketing automation platforms (commonly Marketo, Salesforce Marketing Cloud, or HubSpot); CRM systems (commonly Salesforce); analytics (commonly Google Analytics).

• Base Salary Range: $60,000 to $85,000 annually, depending on experience and location
• Bonus: Performance-based annual bonus, typically 5% to 10% of base salary
• Equity: Equity grants uncommon at this level; may apply at growth-stage SaaS employers
• Health Benefits: Medical, dental, and vision coverage; employer contributes majority of premiums
• PTO: 15 to 20 days annually, plus standard US federal holidays
• Common Perks: Professional development budget, marketing platform certifications reimbursed, remote or hybrid work options

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks are a standard condition of employment for this role, and offers are contingent on their successful completion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Candidates must be authorized to work in the United States.

The Campaign Specialist owns end-to-end campaign content production, from coordinating schedules and deadlines to tracking performance and recommending optimizations across channels. Working alongside product marketing, digital marketing, sales, and graphic design teams, this role shapes pipeline growth and customer retention outcomes.

Key Responsibilities

• Support the marketing team in the development and implementation of campaigns and marketing initiatives.
• Oversee the production of campaign content, including coordinating schedules and deadlines, assigning resources, production follow-through, and seeking approvals.
• Partner with product marketing, digital marketing, content specialists, sales, graphic designers, and additional content creators to produce campaign assets.
• Maintain the marketing content calendar to ensure deadlines are met for on-time campaign deployment.
• Work with external agencies and vendors, as needed, to execute marketing programs.
• Assist with email and website content and tracking builds within our marketing automation platform and website content management system.
• Track campaign performance on an ongoing basis, and proactively make recommendations to improve results.
• Assess competitive strategies and uncover new opportunities for company growth.
• Collaborate with other marketing team members to effectively achieve collective goals of driving pipeline and customer retention.

Required Qualifications

• Bachelor's degree or equivalent in marketing or a related field.
• 3 or more years of experience in marketing campaign management and execution.
• Experience with email and marketing automation platforms such as Marketo or similar tools.
• Experience with website content management systems such as WordPress.
• Proficiency in web analytics tools such as Google Analytics and design tools such as Canva.
• Strong analytical and problem-solving skills, with the ability to combine qualitative and quantitative insights for data-driven recommendations.
• Keen attention to detail with the ability to drive projects from conception to completion.
• Proactive, can-do attitude with a bias toward action and continuous learning.

Embedded within the Digital Marketing Center of Excellence team, the Campaign Specialist manages day-to-day email marketing and automation programs, facilitating tactic development through Production Partners and Marketing Managers while ensuring timelines are met. Working closely with Research and Analytics, Originators, and Campaign Analysts, this role delivers optimized end-to-end customer journeys that drive campaign performance and compliance.

Core Functions

• Manage day-to-day operation of email marketing and automation programs to optimize campaigns and initiatives.
• Create and maintain marketing automations, end-to-end customer journeys, and campaign builds using Automation Builder and Journey Builder.
• Facilitate list critical issues with Research and Analytics, Originator, Marketing Manager, and Campaign Analyst to secure resolution and approval.
• Obtain legal and compliance approvals and close out in required systems.
• Review, validate, and coordinate campaign workflow and audience targeting for each tactic and channel.
• Coordinate with stakeholders to ensure timely campaign launch and document campaign close-out.

Qualifications & Experience

• Salesforce Marketing Cloud Email Specialist certification is mandatory.
• 2 or more years of experience in marketing cloud technologies and end-to-end email marketing campaign execution.
• Proven experience in writing SQL queries and building performance dashboards in SFMC.
• Experience managing campaign budgets and marketing compliance requirements.
• Strong interpersonal skills with the ability to contribute effectively to team goals.
• Ambitious self-starter with strong time management and the ability to work under pressure.

Reporting to senior account leadership, the Campaign Specialist leads data insight, interactive, and creative teams in implementing integrated marketing solutions while supervising execution, monitoring, and measurement of campaigns. Partnering with local and regional clients, this role ensures financial control and data-driven campaign flow that strengthen client relationships and business outcomes.

Primary Duties

• Develop trusted advisor relationships with key client stakeholders and maintain thorough knowledge of clients' business.
• Assist in the formulation and implementation of marketing plans.
• Lead data insight, interactive, and creative teams in implementing solutions and ensuring effective use of agency resources.
• Supervise the execution, monitoring, and measurement of marketing campaigns.
• Ensure financial management and control, including client budget, expense reporting, campaign profits and losses, and monthly forecasting, tracking, and billing.
• Play a key integration role between teams to create and implement data-driven marketing solutions and manage campaign flow using customer journey data and insights.

Skills & Qualifications

• 4 or more years of experience in account management, CRM, or digital marketing communications with local and regional clients.
• Strong knowledge of all agency functional areas, including research, creative, production, media, interactive, database, and technology services such as websites, social media campaigns, and eDM.
• Knowledge of integrated marketing campaigns based on market segment, CRM, data-driven marketing, and martech.
• Excellent business development, project management, and client-facing skills with the ability to manage multiple assignments.
• Strong qualitative and quantitative analytical skills and presentation skills.
• Ability to problem-solve and coordinate with third-party implementation agencies when issues arise.

Sitting at the intersection of channel execution and influencer relationship management, the Campaign Specialist handles administrative tasks, coordinates OOH and event bookings, and manages campaigns across CRM, in-app, and web channels. Operating across quick-commerce, partnerships, and 360 campaigns, this role delivers measurable brand presence and engagement outcomes for a B2C retail environment.

Duties

• Handle administrative tasks related to all marketing campaigns.
• Work closely with campaign managers to ensure channel materials are in place.
• Manage campaigns across all relevant marketing channels, with a focus on CRM, in-app, and web.
• Negotiate, book, and coordinate OOH, events, podcasts, and collaborations.
• Maintain and manage influencer campaigns and relationships, both direct and via partners.
• Participate in ongoing marketing projects within quick-commerce, partnerships, and ad hoc and 360 campaigns.

Requirements

• Bachelor's degree in economics, marketing, or a related business field.
• 2 or more years of experience in a similar marketing campaign role, preferably in eCommerce or B2C retail such as FMCG.
• Familiarity with Google Analytics and CRM tools such as Braze is an advantage.
• Proficiency in Google Applications and Microsoft Office used on a daily basis.
• Fluency in English and Swedish, written and spoken.
• Experience in a fast-paced company or scale-up environment.

A key member of the Marketing and Commercial teams, the Campaign Specialist leads end-to-end campaign planning, ROI forecasting, and paid media performance monitoring across channels including Facebook and Google Ads. Collaborating across Commercial, Product, and Operations functions, this role builds dashboards and reports that translate cross-source data into optimization insights and measurable business results.

Functions

• Work closely with Marketing and Commercial teams to understand business objectives and monitor campaign output and deliverables.
• Support campaign planning, including ROI forecasting and budgeting.
• Act as liaison between Commercial, Marketing, Product, and Operations teams in managing campaigns end-to-end.
• Monitor paid media performance across channels including Facebook and Google Ads and regularly propose optimization techniques for paid and unpaid channels.
• Identify campaign trends, insights, and target segments.
• Collaborate with content, design, and product teams to create campaign landing pages and creatives.
• Perform user journey and performance analysis using cross-source data from web analytics, email, and CRM databases.
• Develop dashboards and reports for website performance, paid media, personalization findings, and new campaign results.
• Manage vendor sourcing and relationships as needed.

Experience & Qualifications

• 2 or more years of experience in an analytical or marketing role, including hands-on work with Google Analytics.
• Working experience with Facebook Ads Manager and Google Ads.
• Proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides.
• Experience with data visualization tools such as Data Studio, Tableau, or Metabase is a plus.
• Experience with tagging implementation via Google Tag Manager is a plus.
• Strong analytical mindset with the ability to manage cross-functional projects and present insights clearly.
• Fluency in English and Tagalog.
• Can-do attitude, comfortable working independently in a matrix or start-up organization.

Sustained business growth depends on the Campaign Specialist, who develops and project manages integrated marketing campaigns across Digital, Web, Recruiting, Alumni, and Employee Engagement channels to support key business priorities. Based within a globally distributed marketing team, this role coordinates external vendors, in-house design, and country teams to execute high-impact in-person and virtual events and campaign materials.

Accountabilities

• Develop and project manage integrated marketing campaigns across key channels that support key business priorities.
• Collaborate with local and global teams across Digital, Web, Recruiting, Alumni, and Employee Engagement to support projects.
• Manage an editorial and marketing calendar and support content creation for internal and external channels.
• Develop and execute campaign materials, digital marketing assets, and client events by coordinating with external vendors, in-house design, and country and global teams.
• Develop and implement high-impact in-person and virtual events.
• Collect and analyze data regularly to optimize campaigns, adjusting strategies based on performance benchmarks.

Technical Qualifications

• 3 or more years of experience in B2B marketing or communications, with a track record of managing end-to-end, high-impact campaigns.
• Experience working and collaborating internationally and across time zones, including managing senior stakeholders and leadership teams.
• Demonstrated ability to connect marketing activity to lead generation, demand generation, lead tracking, and ROI.
• Experience with analytics, campaign data, reporting, CRM, and marketing automation platforms.
• Strong project management skills with the ability to handle multiple tasks, timelines, and content publishing workflows, including briefing freelancers.
• Creative, self-motivated, and results-driven, with a flexible attitude and the ability to drive strategic projects forward with minimal guidance.

As the Campaign Specialist, this role manages multiple end-to-end marketing campaigns simultaneously to support new customer acquisition, receiving briefs from the Commercial team and delivering them across all touchpoints. The marketing function relies on this work to produce post-campaign analysis, budget tracking, and ROI reporting that inform future campaign strategy and optimize media performance.

Activities

• Manage multiple campaigns simultaneously to achieve the best sales results.
• Receive briefs from the Commercial team and bring them to life across all touchpoints, working with marketing, customer service, and product teams locally and regionally.
• Manage all project timelines and provide regular reporting on sales, budget spend, and ROI.
• Provide post-campaign reports and analysis that identify insights, learnings, and future recommendations.
• Brief the content team for development of advertising and copy, ensuring best practices are applied.
• Stay across the latest trends and drivers of user acquisition.

Position Requirements

• Bachelor's degree in business or marketing.
• 3 or more years of marketing experience, including campaign management and digital media planning.
• Experience in finance, banking, fintech, or personal finance industries is an added advantage.
• Strong analytical skills and understanding of digital ecosystems, including web analytics, social media marketing, and digital display platforms.
• Proven track record of running successful campaigns to drive conversion and optimize toward media KPIs.
• Self-motivated, proactive team player with excellent communication and interpersonal skills, and the ability to work well under pressure.

Campaign Specialist executes global integrated campaigns across solution areas, aligning with Product Marketing, brand and communications, and demand generation teams to address net new logo acquisition and cross-sell into customer segments. Success in the position means campaign performance is analyzed and optimized continuously, with global demand generation and business development teams fully briefed to execute in territory.

Operational Focus

• Plan, budget, and execute campaigns around solution areas.
• Work with Product Marketing, brand and communications, and demand generation teams globally to build and execute global campaigns and associated content.
• Align campaigns to company and sales strategic goals and market themes to address net new logo acquisition and cross-sell into customer segments.
• Analyze program performance and marketing attribution, and continually optimize campaigns for conversions.
• Ensure timely and accurate communication of campaigns to internal stakeholders so global demand generation and business development teams are fully briefed to execute in territory.

Knowledge, Skills & Abilities

• 2 or more years of experience in a marketing or project management role.
• Understanding of digital marketing, including PPC, programmatic display, sponsored social, and ABM techniques, is an advantage.
• Familiarity with marketing and sales automation tools and project management platforms such as Salesforce and Marketo is an advantage.
• Strong attention to detail, highly organized, and timeline-driven.
• Excellent communication and collaboration skills with a can-do, team-oriented attitude.

The Campaign Specialist delivers end-to-end campaign planning and execution for an eCommerce cluster, managing all onsite assets across desktop, mobile site, and app to ensure each category receives exposure across all online marketing channels. Reporting into the campaign and category team, this role provides performance insights and product feedback that drive measurable improvements against income targets.

Key Deliverables

• Plan and execute campaigns for the cluster, managing all onsite assets.
• Conceptualize and develop relevant campaigns across desktop, mobile site, and app.
• Take full ownership of end-to-end campaign planning and execution.
• Ensure page decoration and banner production are aligned with all categories, with each category receiving exposure across all online marketing channels.
• Monitor campaign performance and provide insights, evaluation, and key learnings to share best practices across teams.
• Provide product feedback and recommendations to drive better performance for campaigns, analyzing results against income targets.

Professional Experience

• Industry knowledge in fashion eCommerce or related consumer retail is highly advantageous.
• Strong analytical skills, including proficiency in Excel-based analysis.
• Strong project management skills with keen attention to detail and creative design sensibility.
• Ability to deliver data-driven insights and actionable recommendations.
• Strong communicator with the ability to build rapport and relationships across teams.
• Willingness to learn in a fast-moving environment.

Embedded within the product marketing organization, the Digital Marketing Campaign Specialist produces end-to-end go-to-market product launches and campaigns, coordinating graphic design, localization, social media, video production, and digital advertising to reach multiple audience groups. Working closely with product marketers, subject matter experts, and executives, this role generates campaign performance reports and cross-functional insights that advance measurable results across digital channels.

Areas of Ownership

• Own and run digital marketing projects, working with product marketers, subject matter experts, and executives to position products and solutions to multiple audience groups.
• Plan and implement go-to-market product launches and campaigns with a focus on compelling messaging and measurable results across digital marketing activities.
• Coordinate capabilities including graphic design, localization, website content updates, photography, social media, video production, and distribution marketing reports.
• Support outbound marketing tactics and digital advertising.
• Generate campaign performance reports by consolidating data from multiple sources, conducting comprehensive analysis, and deriving clear insights for cross-functional stakeholders.

Background & Experience

• Bachelor's or Master's degree in Marketing, Advertising, Journalism, or equivalent.
• 5 or more years of digital marketing experience, preferably in high-tech or B2B companies, with experience in the semiconductor industry or Agile development as a plus.
• Experience designing, evaluating, implementing, and measuring end-to-end marketing campaigns across multiple channels including ads, email, web, blogs, whitepapers, and events.
• Understanding of marketing automation tools such as Eloqua, Pardot, or Marketo, and CRM systems such as Salesforce or Microsoft Dynamics.
• Strong command of Microsoft Office applications.
• Experience in Adobe Creative Suite and HTML as a plus.
• Strong interpersonal skills, strategic mindset, and ability to work under tight deadlines while maintaining precision to brand and style guidelines.

Reporting to the marketing operations team, the Campaign Specialist develops and deploys email and mobile campaigns, completing quality assurance checks and modifying subscriber lists to ensure accurate and timely delivery. Partnering with marketing planning teams and content stakeholders, this role provides campaign optimization insights and supports accurate billing through resource tracking.

Role Responsibilities

• Build, proof, and revise emails and templates in an email service provider platform.
• Complete quality assurance checks on every email campaign.
• Modify and update subscriber lists and create segmentation groups using CRM and data tools.
• Deploy emails and mobile campaigns to appropriate subscriber lists.
• Provide actionable campaign optimization insights based on campaign analysis.
• Collaborate and contribute ideas at marketing planning meetings and track hours and resources for accurate billing.

Education & Experience

• Bachelor's degree or equivalent coursework.
• 6 or more months of experience with an email service provider platform is required.
• Experience with basic HTML is required, with advanced HTML and web analytics tools as a plus.
• Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
• Strong organizational skills, exemplary attention to detail, and excellent logical reasoning and analytical skills.
• Ability to work independently, manage a high volume of projects simultaneously, and collaborate across diverse departments, with agency experience preferred.

Sitting at the intersection of marketing technology and member engagement, the Email Campaign Specialist supports campaign and flow production for Lead, Member, and Resub Email and SMS channels while collaborating with Data and Engineering teams to implement data-driven marketing solutions. Operating as an ESP super user within the Member Marketing team and reporting to the Sr. Email CRM Manager, this role ensures transactional messages reach members on time and establishes reporting that drives channel performance.

Job Functions

• Support campaign and flow production for Lead, Member, and Resub Email and SMS channels.
• Monitor and analyze email deliverability to ensure campaigns reach inboxes and best practices are maintained.
• Work with stakeholders to define content, implement testing tactics, and optimize campaigns and results.
• Collaborate with Data and Engineering teams to identify and implement data-driven marketing solutions.
• Ensure transactional messages reach members on time and establish reporting to monitor delivery.
• Serve as an ESP super user, developing documentation, supporting team members, and driving innovation over time.

Minimum Qualifications

• 3 or more years of experience in marketing, Email and SMS, or a CRM-focused role.
• Knowledge of Email and SMS industry best practices.
• Direct experience working in an ESP.
• Proficiency in writing, reviewing, and troubleshooting email-ready HTML and CSS.
• Experience partnering with stakeholders across product, data, and engineering teams.
• Strong communicator with meticulous attention to detail.
• Superb organizational skills and the ability to manage and prioritize multiple projects simultaneously.

A key member of the Content Services team, the Digital Campaign Specialist oversees the complete lifecycle of direct and programmatic digital media programs, from pre-sale pitches and campaign setup through optimization, client support, and reporting. Collaborating with internal and external contacts at all levels of management, this role develops media plans, sales presentations, and wrap decks that advance advertiser outcomes across sponsorships, display, video, native, branded content, and social media channels.

What You'll Do

• Serve as the first point of contact for incoming RFPs and client inquiries.
• Create media plans, sales presentations, and proposals to meet clients' strategic objectives.
• Coordinate asset collection, trafficking, testing, and troubleshooting for campaigns as needed.
• Prepare kick-off decks and participate in client calls to communicate expectations and timelines.
• Manage the day-to-day campaign setup, monitoring, pacing, and optimization process to meet all deadlines and KPI objectives.
• Provide screenshots, proof of performance, reporting, and status updates to clients throughout their campaigns.
• Compile campaign learnings and prepare wrap decks with insights on past performance and recommendations for future activity.

Qualifications & Experience

• Bachelor's degree or equivalent.
• 2 or more years of experience in ad operations or ad sales support at a publisher or agency.
• Ad trafficking experience and knowledge of Google Ad Manager and Google Analytics preferred.
• Knowledge of the programmatic landscape, including PMP and programmatic guaranteed deals, is a plus.
• Proficiency in Excel, Outlook, Microsoft Word, and PowerPoint.
• Excellent interpersonal skills for communication across multiple departments, levels of management, clients, and external contacts.
• Highly motivated, independent, detail-oriented, and able to manage multiple projects simultaneously within deadlines, with the ability to strategize and offer creative solutions.

Reliable campaign delivery across multiple regions and suppliers depends on the Campaign Specialist, who executes marketing campaign elements across automation, website, digital journey, virtual events, and brand compliance workstreams within the digital marketing Center of Excellence team. Serving as a collaborator with campaign managers and country stakeholders, this role handles logistics, creates assets, and manages timelines through editing, proofing, and the review process to ensure quality outcomes at scale.

Day-to-Day Responsibilities

• Execute supplier and brand marketing campaign elements across marketing automation, website, digital journey, virtual events, and brand compliance workstreams.
• Align with campaign managers to ideate, plan, and run test campaigns, turning results into benchmarks for strategists.
• Handle logistics for marketing campaigns, create assets, and publish them to selected channels after reviews and approvals by strategists and country stakeholders.
• Collaborate with campaign managers on timely creation of campaign elements and manage timelines through editing, proofing, and the review process.

Required Qualifications

• Bachelor's degree or equivalent.
• 3 to 5 years of experience in marketing automation or a related field.
• Experience in digital marketing strategies and traditional marketing tactics.
• Working knowledge of marketing channel effectiveness and mix.
• Knowledge of marketing automation tools such as Eloqua, Marketo, Pardot, or HubSpot, as well as CMS, HTML, and Photoshop.
• Project management skills gained in a marketing agency, internal shared service, or demand center environment.
• Metrics and outcome-driven mindset with strong operational expertise managing high volumes of campaign activities.
• Fluency in English, with additional languages highly desirable.
• A keen, adaptable approach to working in changing environments.

As the Marketing Campaign Specialist, this role creates demand generation campaigns and nurture programs within a marketing automation platform while supporting content creation, email campaigns, lead nurturing, and virtual events across a B2B technical environment. The marketing team relies on this work to track KPIs and ROI, monitor digital performance, and produce localized graphical assets that improve conversion and campaign reach.

Scope of Work

• Create demand generation campaigns and nurture programs within a marketing automation platform.
• Support other marketers in content creation, email campaigns, lead nurturing, marketing automation, conversion rate improvement, marketing collateral, website maintenance, and virtual events.
• Work with sales and product marketing for campaign planning and reporting.
• Track marketing KPIs and ROI and act on results to improve performance.
• Monitor and report on social media and digital marketing performance, identifying trends and suggesting improvements.
• Create and adapt graphical elements for print, web, social media, and exhibitions, and localize content for relevant regional audiences.

Skills & Qualifications

• Bachelor's degree in marketing or a related field.
• Experience in marketing, preferably B2B at a technical company, with hands-on use of Marketo or similar marketing automation platforms.
• Competency in Adobe Creative Suite, particularly Photoshop, InDesign, and Illustrator, with basic video editing skills as an advantage.
• Strong project management skills, including the ability to multitask, prioritize, and manage time effectively without supervision.
• Excellent written and verbal communication skills, with the ability to produce reports and presentations for diverse audiences.
• Self-motivated, customer- and team-oriented, adaptable to new practices, and able to work effectively in a matrix organization.

Campaign Specialist refines data-driven marketing campaign planning aligned to sales and industry strategies, conducting campaign briefings, tracking ROI, and collaborating with Product Marketing, Project-Based Marketing, and Digital Marketing teams to execute content to targeted accounts. The work directly supports pipeline growth through qualified leads by proactively engaging sales teams and product suppliers and delivering performance and optimization reports to management.

Work Activities

• Carry out marketing campaign planning aligned to sales and industry strategies, ensuring each campaign has a clear objective and target customer.
• Ensure continuous testing, exploration, and optimization of marketing tactics and content through data-driven analysis.
• Conduct campaign briefings with internal stakeholders across departments before each campaign launch.
• Collaborate with Product Marketing, Project-Based Marketing, and Digital Marketing teams to execute content marketing to relevant audiences and targeted accounts.
• Proactively engage with sales teams and product suppliers or partners to communicate, coordinate, and optimize campaign impact.
• Analyze and forecast campaign initiatives, track and measure effectiveness against ROI, and provide performance and optimization reports to management.

Experience & Qualifications

• Degree in Marketing, Business, or a related field, or a combination of education and relevant experience.
• 3 or more years of experience in marketing campaign and promotion functions, with at least 1 year in a B2B business environment.
• Customer journey focus with the ability to plan campaign tactical mix to deliver the right content based on customer needs and behavior.
• Good verbal and written communication skills in English.
• Strong planning, analytical, and operational skills to manage internal campaign workflows and maximize customer acquisition through qualified leads.

The Campaign Specialist creates targeted communications and data-driven campaign strategies to drive loyalty, usage, and retention, analyzing performance data across large, multi-dimensional datasets and developing testing strategies to improve campaign response. Collaborating with Commercial, Customer Service, Marketing, and Operations, this role guides member lifetime value improvements through segmented lifecycle marketing and post-campaign diagnostics.

Performance Expectations

• Analyze performance data to identify meaningful patterns in large, multi-dimensional datasets and test hypotheses.
• Serve as a technical subject expert by understanding underlying data, databases, and data processes to provide recommendations to stakeholders.
• Deep-dive and troubleshoot campaign performance issues using available data sources and propose methodical optimization tests.
• Conduct pre-campaign assessments and post-campaign diagnostics.
• Develop testing strategies to improve campaign take-up and response, ensuring the database is effectively segmented for targeted marketing activities.
• Work with Commercial, Customer Service, Marketing, and Operations to develop member-focused activities that improve member lifetime value.

Technical Qualifications

• Degree in Marketing, Business, Mathematics, or Statistics.
• 2 or more years of experience in lifecycle management and product management, with banking or financial services experience preferred.
• Experience in multichannel campaign management tools or martech solutions for campaign automation, customer experience, and customer engagement.
• Proficiency in SQL query languages such as MS SQL, MySQL, or Postgres.
• Experience with data visualization tools such as Power BI, Google Data Studio, Tableau, or QlikView.
• Strong numerical, analytical, and applied statistics skills, with the ability to produce reports and derive valuable insights.
• A self-motivated, detail-oriented, and results-driven approach.

Embedded within a highly collaborative and agile B2B campaign team, the Campaign Specialist develops sales enablement and multi-channel campaign plans based on go-to-market priorities, product messaging frameworks, and key audiences to increase sales pipeline velocity and support customer retention. Working closely with the Content Marketing team and cross-functional stakeholders, this role establishes quantitative metrics and A/B testing approaches that elevate campaign effectiveness for higher education digital content and platform revenue growth.

Core Responsibilities

• Design sales enablement and multi-channel campaign plans based on go-to-market priorities, goals, product messaging frameworks, and key audiences.
• Work with the Content Marketing team to develop repeatable content strategies, frameworks, and best practices.
• Define content, assets, and events needed to engage key audiences with thought leadership and priority product messaging, including sales collateral, landing pages, webinars, blogs, case studies, and white papers.
• Establish email and digital channel tactics to drive engagement and pipeline velocity, developing plans for automated, personalized awareness and nurture campaigns.
• Establish quantitative metrics to assess the success of campaign tactics, content, and events, and regularly review and share results with key stakeholders.
• Develop A/B testing approaches to optimize tactics and content with key audiences and keep the team updated on marketing and technology trends.

Knowledge, Skills & Abilities

• Bachelor's or Associate's degree, or applicable credentials in marketing or digital marketing.
• 3 or more years of experience in B2B marketing campaign planning, digital marketing, or content marketing.
• Experience with CRM and marketing automation technology, with Marketing Cloud and Pardot strongly preferred.
• Experience with B2B email tactics and digital marketing channels.
• Familiarity with SEO, SEM, and Google Analytics.
• Exceptional analytical skills with the ability to leverage data to inform tactics and decisions, combined with strong problem-solving skills and intellectual curiosity.
• Exceptional collaboration skills with the ability to think strategically, prioritize tasks, execute with attention to detail, and manage multiple projects simultaneously.

Reporting to senior marketing leadership, the Marketing Campaign Specialist coordinates corporate event strategy and multi-channel marketing campaigns to drive attendance at large-scale events, managing goals, audience targeting, content production, and communications deliverables. Partnering with stakeholders across Marketing, Sales, Services, Web, and HR, this role tracks and analyzes event marketing effectiveness to support growth in a B2B real estate software environment.

Key Responsibilities

• Develop and execute corporate event strategy and marketing campaigns to drive attendance at events, including advanced solutions conferences and forum events.
• Coordinate campaign goals, audience targeting, corporate event marketing, event content, corporate communications, and sales deliverables.
• Coordinate production and delivery of corporate event content and produce marketing deliverables for non-product and non-market-specific content needs.
• Communicate and collaborate with stakeholders across Marketing, Sales, Services, Web, HR, and senior management.
• Track and analyze the effectiveness of corporate event marketing and content.

Education & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 or more years of experience in a marketing capacity, including experience in a B2B marketing organization and with corporate events and communications.
• Experience in the real estate industry and enterprise software is preferred.
• Experience using marketing software including project management tools, CRM, and website CMS.
• Proficiency in Office 365, specifically Word, Excel, and PowerPoint.
• Excellent verbal and written communication skills, with strong attention to detail, proofreading, editing, project management, and organizational abilities.
• Resourceful, creative problem-solver with strong interpersonal skills, a marketing and sales-oriented outlook, and a positive, professional work attitude.

Sitting at the intersection of campaign lifecycle management and marketing technology consulting, the Campaign Specialist (Adobe Campaign Senior Consultant) executes omni-channel marketing campaigns, including communications strategy, customer segmentation, content development, and performance optimization, while managing day-to-day interactions with client marketing teams. Operating across technical, functional, and product domains, this role develops and maintains relationships with top decision-makers at key clients and contributes to proposed solution architecture that improves campaign effectiveness and efficiency.

Leadership Responsibilities

• Manage day-to-day interactions with marketing teams and support delivery of client engagement components that identify, design, and implement business and technology solutions.
• Participate in the identification of business requirements, functional design, process design, prototyping, testing, training, and defining support procedures.
• Develop and maintain contact with top decision-makers at key clients, lead aspects of proposal development, and contribute to proposed solution architecture and enablement approaches.
• Act as a subject matter expert for campaign operations and Adobe Campaign best practices, advising clients to improve campaign effectiveness and efficiency.
• Gather and document business requirements and translate them into technical specifications, making well-informed segmentation and targeting decisions tailored to relevant customer personas and buying cycles.
• Oversee the development, execution, and testing of campaign workflows, monitor and troubleshoot automated campaigns, and generate performance reports and dashboards for clients.
• Manage email deliverability, escalate issues to the ESP, and assist with the creation of training materials for marketing operations processes.

Professional Experience

• Adobe Campaign certification is a plus.
• Hands-on experience executing omni-channel marketing campaigns in campaign management systems, with direct experience using Adobe Campaign.
• Experience writing simple to moderately complex SQL queries and building workflows, emails, templates, and customer journeys within Adobe Journey Builder.
• Ability to troubleshoot HTML templates, list segmentation, data extensions, and other aspects of email execution, with proven QA experience.
• Experience with out-of-the-box and custom reporting in Adobe Experience Cloud and the ability to work with large datasets and databases.
• Experience working with Agile methodology and project management tools such as JIRA.
• Proficiency in PowerPoint.
• Excellent written and verbal communication skills.

A key member of a cross-functional team spanning Sales, Sales Support, Operations, and Analytics, the Campaign Specialist executes end-to-end client campaigns based on client-defined KPIs, leveraging best practices, historical learnings, and appropriate content management systems to ensure accurate in-market delivery. Collaborating with graphic design, aggregators, and internal departments, this role coordinates campaign workflows that meet client investment timelines and comply with retailer and industry-specific requirements.

Core Functions

• Execute client campaigns based on client-defined KPIs, leveraging best practices and historical learnings.
• Execute based on direction from the Business Account Manager and Analytics teams to deliver against predicted outcomes.
• Partner with the graphic design team and client to develop creative campaign elements for sales presentations, strategic opportunities, and client meetings.
• Ensure programs are in market and accurate on the expected start date using the appropriate content management system.
• Manage campaign workflow across teams to ensure client investment is on track, executed accurately, and completed on time.
• Communicate and collaborate with internal departments to troubleshoot and resolve campaign execution issues, keeping leadership informed of any barriers.
• Adhere to executional best practices to ensure overall quality and compliance standards, managing against retailer and industry-specific requirements.
• Partner with aggregators and third parties as required to ensure the highest probability of offer acceptance by retailers and end-points.

Qualifications & Experience

• Strong analytical and problem-solving skills with the ability to draw logical conclusions from data and perform brand management and data analysis.
• Familiarity with multi-channel campaign setup and execution, with experience using Salesforce preferred.
• Strong proficiency in PowerPoint, Excel, and Word.
• Exceptional organizational abilities, superior follow-through, and a high level of attention to detail.
• Effective verbal, interpersonal, and written communication skills, combined with cross-functional collaboration and influencing skills.
• Results-oriented, agile, and self-motivated.
• A continuous improvement mindset and the ability to manage multiple projects under pressure.
• Strong personal integrity and accountability.

Consistent enterprise-wide marketing execution depends on the Marketing Campaign Specialist, who leads the intake and management of new marketing project requests, coordinating with internal stakeholders, US and India marketing teams, and agency resources to build and deploy email campaigns, ad copy, landing pages, and campaign briefing materials. Serving as a project manager across small to mid-scale campaigns, this role collects and reports metrics on program effectiveness, lead generation, and ROI that strengthen overall marketing performance.

Primary Duties

• Lead the intake process and management of new marketing project requests, tracking day-to-day progress and collaborating with the marketing team, internal stakeholders, and agency resources to complete the work.
• Prepare project documentation including campaign strategy briefs, campaign requirements, art direction, project plans, and status reports.
• Develop campaign briefing materials to ensure sales and other stakeholders are aware of current and upcoming campaigns.
• Build and deploy email campaigns and prepare campaign messaging including ad copy, landing pages, and emails.
• Collect, analyze, and report metrics including program effectiveness, lead generation, and ROI, and prepare monthly status updates for marketing stakeholders.
• Manage small to mid-scale marketing campaigns by overseeing deliverables, timing, risks, and project status communication, providing direction to writers, designers, and developers.

Skills & Qualifications

• Bachelor's degree or equivalent related work experience.
• 3 or more years of experience in marketing operations, marketing project management, or B2B email marketing.
• Advanced experience working in HubSpot, including workflows and reporting.
• Working knowledge of IT managed services.
• Experience working in Asana or similar project management software.
• Proficiency in Microsoft Office Suite, WordPress, and basic graphic design tools such as Canva.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Ability to translate complex B2B concepts into clear, compelling campaign copy.
• Highly organized, analytical, self-motivated, and collaborative.
• Ability to manage multiple priorities simultaneously, adapt quickly to changing priorities, and maintain high performance standards.