CAMPAIGN CONSULTANT JOB DESCRIPTION

A Campaign Consultant translates a client's business outcome into a live, delivered campaign. That sentence hides the real complexity: reconciling GDPR and data privacy obligations with creative briefs, arbitrating between analytics, channel, and technical teams who rarely share the same vocabulary, and holding accountability for multi-wave execution across platforms that each carry their own data modeling logic. Mid-engagement, the role is equal parts data SME and client relationship manager. Few practitioner titles demand that combination simultaneously.

As the Campaign Consultant, you own the end-to-end delivery of multi-channel, data-driven campaign programs for a portfolio of clients, translating strategic briefs into executed, QA-verified communications while maintaining continuous reporting loops against agreed performance targets. You operate within a professional services or consulting delivery structure, working across internal analytics, data engineering, and channel teams as well as directly with client stakeholders to ensure campaigns reach customers accurately and on schedule.

Career Impact: Hands-on delivery across Salesforce Marketing Cloud, Adobe Campaign, and comparable enterprise MarTech platforms builds a practitioner credential that commands a distinct market premium over generalist digital marketing experience.

Business Impact: The clients and campaigns you manage depend on your data design decisions to determine whether the right customer cohort receives the right message at the right moment - errors in build or targeting have direct revenue consequences.

Growth Opportunity: Consistent delivery of complex multi-industry, multi-wave campaign programs is the recognized pathway toward senior campaign consultancy, practice lead, or MarTech solutions architect roles.

• Design and document multi-channel campaign programs covering data selection, segmentation logic, build, testing, and QA handover.
• Lead client discovery sessions to capture campaign requirements, surface data constraints, and align on deliverables and timelines.
• Execute campaign configuration and data extraction within enterprise marketing platforms, ensuring accuracy against the approved brief.
• Monitor live campaign performance and deliver structured post-campaign analysis including success rates and optimization recommendations.
• Advise clients on best practices for customer lifecycle frameworks, trigger-based programs, and always-on campaign architecture.
• Partner with analytics, data engineering, and channel teams to ensure all campaign components are assembled accurately and within schedule.
• Govern client deliverables through rigorous QA processes, maintaining compliance with GDPR, data privacy obligations, and agreed governance standards.
• Identify automation and efficiency opportunities within campaign workflows and socialize new platform capabilities to client marketing teams.

• Bachelor's degree in Marketing, Computer Science, Business, or a related field, or equivalent work experience.
• 3 or more years of campaign management or digital marketing consulting experience, with demonstrated delivery of data-driven multi-channel programs.
• Proficiency in SQL for data analysis, customer selection, and working with relational database structures.
• Solid understanding of relational database marketing principles and campaign data modeling.
• Experience managing client relationships in a professional services or agency environment, including expectation management and stakeholder communication.
• Proven ability to lead QA processes from campaign planning through post-deployment analysis.
• Strong written and verbal communication skills, with experience presenting analytical findings and campaign strategy to client audiences.
• Ability to manage concurrent projects against business-critical deadlines in a fast-paced delivery environment.

• Hands-on experience with enterprise marketing automation platforms in a build-and-delivery capacity across multiple industry sectors.
• Familiarity with GDPR, DPA, and data privacy frameworks as applied to customer data use in campaign programs.
• Experience delivering platform training, knowledge-sharing sessions, or campaign best practice workshops to client teams.
• Background in Big Data environments or API integration in support of cross-platform campaign instrumentation.

• Campaign delivery rate: Percentage of campaigns launched on time and within the approved brief scope.
• Post-campaign QA pass rate, measuring build accuracy against agreed specifications before deployment.
• Client portfolio retention and account health, tracked against engagement continuity and incremental project volume.
• Post-campaign optimization uptake rate: proportion of analysis recommendations adopted in subsequent campaign cycles.
• Mean turnaround time from brief receipt to campaign-ready status, benchmarked against contracted SLAs.
• Typical tools: Marketing automation platforms (commonly Salesforce Marketing Cloud or Adobe Campaign); data query environments (commonly SQL-based warehouse tooling).

• Base Salary Range: $80,000 to $115,000 annually, depending on seniority and market
• Bonus: Performance-based, typically 8 to 12% of base salary
• Equity: Uncommon at this level; may be available at senior or principal consultant grade
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard
• PTO: 15 to 20 days annually, plus public holidays
• Common Perks: Professional certification support, MarTech platform training access, remote or hybrid flexibility

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Candidates are evaluated without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Work authorization in the United States is required as a condition of employment. A background check will be conducted prior to a final offer being extended. Applicants requiring a reasonable accommodation during the application or interview process are encouraged to make that request at any time.

The Campaign Consultant owns large-scale campaign execution end-to-end, from voter cohort research and strategy formulation to ground-level coordination across media and social media channels. Working alongside vendor teams, ground teams, and external agencies, the Campaign Consultant delivers measurable campaign progress through continuous reporting and stakeholder engagement.

Key Responsibilities

• Undertake primary and secondary research to understand voter cohorts, their issues and aspirations.
• Formulate ideas and strategies for target cohorts to effectively disseminate the central message.
• Ensure clear checklists and SOPs that enable a smooth 360-degree execution across on-ground, media and social media coordination.
• Project-manage campaign initiatives end-to-end and liaise with external agencies and stakeholders to implement the campaign.
• Design effective monitoring mechanisms and provide insights to stakeholders into campaign progress through continuous reporting and analysis.
• Lead, guide, and enable a team of campaign associates while building best-in-industry practices and processes.
• Cultivate a spread of stakeholders and build trust-based relationships to ensure industry-leading quality standards.

Required Qualifications

• MBA from a Tier 1 academic institution with 3 or more years of work experience.
• Experience in Branding, ATL/BTL Marketing, GTM, or similar is an added advantage.
• Understanding of local culture, geography, and political landscape is a plus.
• Strong problem-solving and analytical skills with high attention to detail.
• Strong bias for action with the ability to deal with ambiguity.
• Working proficiency in MS Office Suite and G Suite.
• Exceptional written and verbal communication skills.

Embedded within the client services and marketing technology practice, the Senior Campaign Consultant delivers expert guidance on MarTech platforms, campaign development, and automation opportunities across the full campaign lifecycle. Working closely with clients, analytics, and technical teams, the Senior Campaign Consultant ensures campaigns are executed to brief, on time, and aligned to industry best practices.

Core Functions

• Become an expert in Marketing Technology platforms to assist clients with campaign development, best practices, and training.
• Oversee and challenge campaign requirements, briefs, and creatives with clients.
• Ensure thorough QA from planning to implementation and perform meaningful post-campaign analysis.
• Identify optimization and automation opportunities within campaign workflows.
• Drive discovery discussions to gather requirements, troubleshoot issues, and present solutions with supporting documentation.
• Provide subject matter expertise and critical thinking to align projects with client environment and industry best practices.
• Work closely with clients to manage and implement marketing strategies, timelines, and deliverables for campaign execution.
• Work directly with customers to understand campaign management, marketing automation, and product configuration requirements.

Qualifications & Experience

• Bachelor's degree in Computer Science or a related field.
• 3 or more years of experience in marketing operations, digital marketing, or client-facing consulting.
• Experience in marketing automation platforms such as Unica Campaign, Salesforce Marketing Cloud, or Adobe Campaign.
• Strong analytical skills and data-driven thinking with experience in database modeling.
• Proficiency in SQL, XML structures, HTML, web applications, and data modeling principles.
• Experience with software development languages, including Java, JavaScript, Spark, Python, or Hive.
• Strong communication, written, and presentation skills with the ability to manage multiple projects under tight deadlines.

Reporting to the Professional Services team lead, the Mobile Campaign Consultant shapes campaign delivery for enterprise customers by performing data selection, profiling, extraction, and end-to-end campaign configuration across agreed project timelines. Partnering with internal and external customers through scoping meetings and QA processes, the Consultant drives automation opportunities and consistent quality standards that enable reliable, scalable campaign outcomes.

Primary Duties

• Work closely with the Professional Services team to deliver projects to customers.
• Perform data selection, profiling, and extraction as required for campaign delivery.
• Configure and execute campaigns according to project requirements and agreed timelines.
• Carry out campaign reporting and analysis where applicable.
• Attend scoping meetings with internal and external customers.
• Identify and take ownership of opportunities for automation and efficiency gains.
• Work with the team to ensure consistent quality across all projects.

Skills & Qualifications

• Experience manipulating large datasets of personal data.
• B2B or B2C consulting experience, including work with large enterprise customers.
• Experience with various forms of SQL and HTML/CSS/JavaScript.
• Strong troubleshooting, problem-solving, and multitasking skills.
• Proficiency in Microsoft Office Suite.
• Excellent oral and written communication skills with strong attention to detail.
• Comfortable working in a fast-paced, multitasking environment.

Sitting at the intersection of marketing technology and data-driven campaign strategy, the Digital Marketing Campaign Consultant leads multi-channel campaign delivery, advisory services, and quality assurance while coordinating between client marketing teams and internal and external technical partners. Operating across analytics, data, channel, and technical functions, the Consultant builds trusted stakeholder relationships that ensure campaigns are delivered on time and generate measurable incremental value.

Duties

• Own the delivery of multi-channel data-driven campaigns and provide practical advice on best practices aligned to marketing technology capabilities and business outcomes.
• Coordinate between clients and internal and external technical teams to ensure no gaps in the end-to-end campaign build process.
• Build trusted stakeholder relationships and maintain accounts to ensure campaigns are delivered on time and drive incremental value.
• Perform quality assurance and execute campaigns on time and as per brief.
• Offer guidance on improvements for both new and existing campaigns.
• Socialize new technical capabilities to marketing teams through suggested campaign applications that drive higher incremental results.
• Own all communications between analytics, data, channel, and technical teams to ensure accurate and timely campaign delivery from design through optimization.

Requirements

• 5 or more years of experience in digital marketing consulting with a demonstrated history of data-driven campaign delivery.
• Strong knowledge of Customer Lifecycle Frameworks, always-on trigger campaigns, and ad-hoc tactical campaign design.
• Experience building and delivering data-driven marketing campaigns across multiple channels and multi-platform environments.
• Proficiency in SQL for data analysis and customer identification using relational databases.
• Knowledge of Big Data systems and enterprise marketing tools such as Salesforce Marketing Cloud, Adobe Campaign, or Oracle Eloqua.
• Strong analytical skills with the ability to evaluate client data, campaign insights, and identify opportunities for additional value.
• Ability to prioritize multiple business-critical tasks in an agile environment with strong communication skills.

A key member of the campaign delivery and client services team, the Senior Campaign Consultant builds multi-channel, multi-wave data-driven campaign programs from design through handover, serving as a campaign data SME during workshops and independently managing client deliverables and governance processes. Collaborating across practice leads, peers, and onsite client teams, the Senior Campaign Consultant advances quality assurance standards, training programs, and industry knowledge that strengthen the organization's campaign consulting capability.

Functions

• Plan and prepare campaign materials, deliverables, and migration solutions in collaboration with practice leads, identifying complexities and blockers that may impact project success.
• Design campaigns and produce practical documentation on campaign lifecycle decisions for peers, colleagues, and clients.
• Act as a campaign data SME during workshops and meetings, identifying ways to utilize client data for streamlined customer journeys.
• Independently document, build, test, QA, deliver, and hand over campaigns.
• Manage client deliverables with confidence and continuously improve quality assurance and governance processes.
• Deliver hands-on and virtual training sessions, knowledge-sharing workshops, and supporting documentation.
• Stay current on industry news, optimization techniques, GDPR, DPA, privacy controls, and measurement best practices.

Experience & Qualifications

• 3 or more years of experience as a Senior Campaign Manager or Campaign Consultant in Salesforce, Adobe, or Braze/mParticle or similar platforms.
• Experience managing complex multi-channel, multi-wave data-driven campaign programs across multiple industry sectors.
• Excellent understanding of relational data, database marketing, and campaign reporting tools.
• Advanced proficiency in Adobe Campaign, Salesforce, or Braze/mParticle, with knowledge of additional tools considered advantageous.
• Experience working onsite with clients to deliver campaigns, best practice guidance, training, and support.
• Experience managing day-to-day client relationships with the ability to manage expectations and build strong working relationships.
• Excellent written and verbal communication and time management skills.
• Prior experience managing a small campaign team is desirable.