CAMPAIGN ASSOCIATE JOB DESCRIPTION

When a fundraising campaign loses momentum, it is usually because no one is tracking donor cultivation closely enough to catch the drop in time. Campaign Associates in the nonprofit sector own the infrastructure that keeps that from happening: CRM records, grassroots advocate pipelines, solicitation calendars, and the reporting that tells leadership whether a campaign is on track. This role serves stakeholders ranging from major gift officers and regional program teams to grassroots champions and coalition partners. Federal and state advocacy cycles, along with donor stewardship timelines tied to tax receipt deadlines, define the operating rhythm.

As the Campaign Associate, you will keep fundraising and advocacy campaigns moving from coordination through close, managing donor records, campaign calendars, and grassroots communications that directly affect revenue and mobilization results. Working across program teams, external consultants, and partner organizations, you will hold the operational center of campaigns that span individual giving, digital advocacy, and coalition-based outreach.

Career Impact: Executing full-cycle fundraising and grassroots advocacy campaigns at the associate level gives you documented experience with donor cultivation and moves management - credentials that open doors to Campaign Manager and Director of Advocacy roles.

Business Impact: Donor records you maintain, acknowledgment letters you send, and advocate pipelines you manage directly determine whether a campaign meets its revenue target or misses a mobilization window.

Growth Opportunity: Exposure to CRM transition projects, multi-channel advocacy strategy, and coalition partnership management accelerates your progression into campaign leadership faster than most entry-level nonprofit paths.

• Coordinate campaign calendars and stakeholder schedules to keep solicitation timelines and advocacy activations on track.
• Manage donor and prospect records within the CRM system, including data entry for the moves management process and ongoing file maintenance.
• Prepare and distribute progress reports covering results to date, priority contacts, and next actions for campaign leadership.
• Support grassroots advocate recruitment, onboarding, and ongoing engagement to sustain active champion networks.
• Produce campaign materials including acknowledgment letters, information packets, mass mailings, and online advocacy content such as petitions and email action alerts.
• Process individual gifts and coordinate tax receipt generation, ensuring accuracy across donation records and campaign-level reporting.
• Liaise with vendors, platform partners, and internal digital teams to support campaign tool deployment and virtual event execution.
• Monitor campaign performance metrics and flag fluctuations to the Campaign Director or relevant consultants for timely response.

• Bachelor's degree in Communications, Business Administration, or a related field, or equivalent work experience.
• 2 or more years of professional experience in fundraising, campaign administration, or advocacy coordination, with demonstrated project management capability.
• Proven ability to maintain accurate databases and manage large volumes of donor or constituent records with strong attention to detail.
• Strong written communication skills, including experience drafting donor correspondence, reports, and campaign content for varied audiences.
• Organizational proficiency sufficient to manage multiple concurrent deadlines across seasonal campaign cycles and advocacy activations.
• Experience engaging diverse constituencies, including volunteers, grassroots advocates, institutional partners, or community groups, through multiple channels.

• Familiarity with CRM platforms used in nonprofit fundraising, including hands-on data entry and reporting functions.
• Experience supporting digital advocacy campaigns, including email action alerts, petitions, or online-to-offline mobilization tools.
• Background in event planning or conference logistics relevant to advocacy summits or donor stewardship events.
• Proficiency in a second language, particularly where campaigns engage international partner organizations or multilingual constituent bases.

• Donor record accuracy rate, measuring completeness and currency of CRM entries across the managed portfolio.
• Gift processing turnaround time, tracking days between donation receipt and acknowledgment letter delivery.
• Grassroots advocate retention rate, reflecting how many campaign champions remain active across consecutive advocacy cycles.
• Campaign reporting cadence adherence, measuring on-time delivery of progress reports to leadership and consultants.
• Advocate action rate per activation, tracking the share of enrolled champions who complete target advocacy actions during each seasonal push.
• Typical tools: CRM platforms (commonly Salesforce or EveryAction); email and advocacy platforms (commonly ActionKit or Mobile Commons).

• Base Salary Range: $42,000 - $55,000 annually
• Bonus: Uncommon at this level; merit increases more typical
• Equity: Not applicable in the nonprofit sector
• Health Benefits: Medical, dental, and vision; employer contribution varies by organization
• PTO: 15 to 20 days annually, plus federal holidays
• Common Perks: Flexible scheduling, professional development stipends, transit benefits, mission-driven work environment

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment is contingent on a successful background check and verification of work authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants with disabilities throughout the hiring process upon request.

The Campaign Associate owns end-to-end campaign planning and execution, coordinating production schedules, web content, and cross-departmental activities to ensure promotions are delivered accurately and on time. Working within the marketing team alongside stakeholders across departments, the Campaign Associate shapes campaign outcomes by continuously measuring, optimizing, and maintaining product presentation across digital channels.

Key Responsibilities

• Lead planning sessions and coordinate all campaigns.
• Create and implement marketing ideas for special promotions.
• Create campaign production schedules, monitor activity, and notify stakeholders of relevant fluctuations.
• Coordinate campaign tasks across all departments and ensure all pertinent project information is communicated to team members.
• Oversee quality control and approval process on all appropriate phases of a project.
• Continually measure, develop, and optimize campaigns through testing and analysis.
• Maintain databases to ensure pricing and product presentation while remaining true to proper merchandising guidelines.
• Troubleshoot campaign issues and report technical issues of all systems.
• Create, develop, and manage content for the website, including all landing pages with banners.
• Ensure information and materials on the website are comprehensive, well-organized, and up-to-date.

Required Qualifications

• Bachelor's degree in Business, Economics, or related subjects.
• 2 or more years of experience in campaign coordination or digital marketing.
• Understanding of the eCommerce market and basic marketing concepts.
• Strong analytical skills, structured working style, and ability to meet tight deadlines.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Knowledge of Google Analytics, HTML, and SQL as a plus.
• Ability to work both independently and collaboratively across teams.
• Fluent in English.

Embedded within the communications and outreach team, the Campaign Associate builds creative projects from concept to completion, including infographics, digital content, annual reports, and print collateral, while maintaining the organization's visual identity and branding guidelines. Working closely with staff members across departments to capture design needs, the Campaign Associate delivers visual storytelling that amplifies organizational messaging and drives audience engagement.

Core Functions

• Implement and maintain the organization's visual identity and branding guidelines.
• Support and drive ongoing improvements to digital outreach and visual storytelling.
• Build creative projects from start to finish, including infographics, digital content, annual reports, and print collateral.
• Execute the organization's advertising vision through compelling visuals.
• Create and maintain a visual library of graphics, icons, and photos.
• Maintain regular communication with staff members to capture design needs and identify cost-effective approaches.
• Stay current on digital media best practices, technologies, and visual design trends.
• Articulate the value of design through verbal and visual presentation.

Qualifications & Experience

• Bachelor's degree in Graphic Design, Communication Design, or equivalent, with 3 or more years of relevant work experience.
• Experience in fundraising and marketing campaigns, including illustration, preferred.
• Understanding of women's rights issues preferred.
• Proficiency in InDesign, Photoshop, Illustrator, and After Effects, with video editing skills as a plus.
• Ability to storyboard complex content with a flexible design style.
• Self-motivated, goal-oriented, collaborative, and open to feedback.
• Ability to learn new tools and do self-guided work within a fast-paced environment.

Reporting to campaign leadership, the Campaign Associate leads direct support for all campaign-related activities, including solicitation strategies, donor research, calendar coordination, and gift acknowledgments across the full campaign cycle. Partnering with cultivation partners and cross-functional team members, the Campaign Associate enables accurate moves management and timely progress reporting that sustain donor relationships and campaign momentum.

Primary Duties

• Provide direct support for all campaign-related activities to implement the campaign plan.
• Execute campaign solicitation strategies, briefings, donor research, proposals, and solicitation follow-up, ensuring all planning activity is recorded.
• Manage campaign calendar and coordinate team calendars, prepare and distribute agendas, and organize individual donor visit logistics.
• Support the distribution of regular progress reports covering results to date, recent activity, priority contacts, and next actions.
• Maintain client and client donor files and support database data entry for the moves management process.
• Coordinate appropriate meetings to resolve questions, develop meeting materials, and brief cultivation partners.
• Coordinate campaign administration including reports reconciliation, gift acknowledgments, stewardship activities, and donor recognition.

Skills & Qualifications

• Bachelor's degree in Communications, Business Administration, or a related field.
• Strong administration and fundraising experience in the campaigns field.
• Knowledge of computer operations and software, including Word, Excel, PowerPoint, Outlook, and Microsoft 365.
• Strong writing skills and well-developed social skills with the ability to work across all levels of an organization.
• Tenacious, cooperative, and willing to think creatively and lead by example.
• Ability to multitask, work flexible hours, including occasional evenings and weekends, and travel as required.

Sitting at the intersection of demand generation and customer communications, the Campaign Associate builds and manages integrated campaigns across email, social, and event channels to drive revenue and expand marketing reach. Operating across a cross-department team of stakeholders and reporting to the VP of Marketing, the Campaign Associate delivers measurable outcomes by producing content, managing the activity calendar, and structuring reporting cadences that inform future marketing initiatives.

Duties

• Create, deploy, and manage execution of integrated campaigns to drive revenue and expand marketing reach.
• Manage activity calendar, write campaign emails, and organize content distribution aligned to campaign themes, including ebooks, white papers, webinars, and blogs.
• Support the development of messaging, differentiators, and product-related content including articles, website copy, presentation decks, infographics, and event materials.
• Measure and evaluate outcomes of ongoing marketing efforts to structure future initiatives and create a reporting cadence.
• Research, plan, and arrange logistics for industry and community events including trade shows, conferences, and meetings.
• Create, execute, and manage social media tactics, including developing procedures to identify promotional needs.

Requirements

• BA/BS in Marketing, Communications, Digital Technologies, or a related discipline.
• 2 to 4 years of full-time B2B direct marketing experience across email, social, and other channels.
• Knowledge of multi-channel marketing vehicles including website, email, social, blogs, and webinars, with domain expertise in technology, cybersecurity, or digital advertising as a plus.
• Proficiency in CRM, marketing automation, SEMrush, Google Analytics, Google AdWords, Salesforce, Pardot, Drupal, and InDesign.
• Superior written and verbal communication skills with excellent interpersonal and organizational skills.
• Results-oriented, self-motivated, able to manage high volumes of projects simultaneously with strong attention to detail.

A key member of the Global Campaigns team, the Campaign Associate builds and maintains a robust CRM database of donor and prospect information while coordinating mailing, marketing, and end-to-end revenue processing for individual giving. Collaborating across global leadership, regional teams, and program teams, the Campaign Associate shapes the data management and communication infrastructure that sustains effective fundraising campaign delivery.

Functions

• Coordinate and implement the transformation of the CRM system into a robust, user-friendly database of donor and prospect information for global teams.
• Build strong relationships with internal stakeholders including global leadership, regional teams, and program teams to support campaign needs and update donor contact information.
• Support fundraising campaign delivery including coordination with vendors for mass printing and mailing.
• Plan, produce, and execute mailing and marketing materials and strategic campaign communications.
• Manage end-to-end revenue processing for individual giving, including gift processing, tax receipts, file management, and campaign-level reporting.
• Customize and mail acknowledgment letters, information packets, and external communications.
• Research best practices for fundraising and donation processing systems and prepare transition strategies for adoption.

Experience & Qualifications

• Bachelor's degree or equivalent collegiate education.
• 0 to 3 years of experience in marketing or fundraising preferred.
• Strong aptitude for project management with exceptional data management and analysis skills.
• Understanding of fundraising campaign tools and analytics as a plus.
• Proficiency in Microsoft Office and Salesforce CRM.
• Fluent in English, with additional language proficiency considered an asset.
• Strong writing, editing, research, and attention to detail with a strategic and visionary mindset.
• Demonstrated ability to multi-task, innovate, collaborate with diverse stakeholders, and commit to positive social change.

Sustained grassroots mobilization depends on the Campaign Associate, who owns the planning and execution of digital advocacy and fundraising campaigns across email, SMS, social media, and coalition partnerships at the federal and state levels. Serving on the Digital Strategy team and reporting to the Director of Digital Advocacy and Marketing, the Campaign Associate supports activist engagement by writing action alerts, managing websites, and providing performance reports with actionable recommendations.

Accountabilities

• Support online and online-to-offline campaigns using email, SMS, and social media to increase grassroots participation and visibility.
• Plan and execute digital advocacy and fundraising campaigns at the federal and state levels around key policy priorities and nominations.
• Write, build, and test email action alerts, petitions, and donation pages.
• Work collaboratively with coalition partners to pursue shared organizing objectives at the federal, state, and local levels.
• Identify and execute joint and sponsored actions and ad campaigns with partner organizations to grow the email list.
• Write content and develop strategies for online campaigns across email, social media, organizing toolkits, sign-on letters, and blog posts.
• Provide reporting on campaign performance and test results with analysis and recommendations for continual improvement.
• Represent the organization at rallies, conferences, and coalition meetings, and organize local volunteers for phone banks and events.
• Manage websites and social media properties in coordination with digital and communications staff.

Technical Qualifications

• Experience in digital organizing in an advocacy or campaign environment.
• Understanding of campaign metrics, analytics, and A/B testing.
• Experience with HTML, CSS, eCRM systems, and CMS platforms such as WordPress.
• ActionKit experience is a bonus.
• Strong writing, organizational, and detail-oriented skills.
• Ability to manage multiple concurrent deadlines under pressure.
• Strong commitment to advancing progressive values and defending constitutional rights.

As the Campaign Associate, this role leads recruitment, engagement, and retention of grassroots advocates for a U.S. advocacy campaign that mobilizes federal and private resources in support of global childhood immunization, including ownership of the annual Champion Summit and Mobilize to Immunize Conference. The grassroots advocacy team relies on this work to maintain a functioning CRM, active college campus networks, and timely communications to supporters that sustain partner relationships and expand campaign reach.

Activities

• Support grassroots advocacy network activations for target audiences, including recruiting and retaining campaign Champions.
• Cultivate the development, content, and functionality of external-facing grassroots advocacy platforms, serving as primary liaison to platform vendors and the digital infrastructure team.
• Plan and execute advocacy events and activities, primarily the annual Champion Summit and the Mobilize to Immunize Conference.
• Contribute to the creation and implementation of online advocacy tools including petitions and summit application forms.
• Provide grassroots advocacy content to the communications team for newsletters, website, social media, and supporter emails.
• Support mobile messaging and call-in systems, including drafting and sending texts to 3,000 or more supporters.
• Expand and support the campaign's college campus and university club presence, maintaining toolkit resources and conducting planning calls.
• Serve as the primary contact for internal CRM systems, managing grassroots advocacy data, metrics, and reporting across major advocacy activations.
• Support organizational partnerships by running trainings, attending conferences, and participating in planning meetings.

Position Requirements

• Bachelor's degree required.
• 2 to 4 years of professional experience in advocacy, campaign coordination, or a related field.
• Experience engaging diverse grassroots constituencies, including university students, civil society groups, faith-based communities, and professional associations.
• Experience in event planning and on-the-ground logistics management.
• Proficiency in Microsoft Office and willingness to develop skills in Salesforce, EveryAction, and Mobile Commons.
• Strong writing skills for reports, talking points, and communications to diverse internal and external audiences.
• Strong interpersonal skills with experience working collaboratively across many types of organizations as a problem solver and relationship builder.
• Highly organized, self-starter, able to work under pressure, and willing to travel up to 10%.