CAMPAIGN MANAGER JOB DESCRIPTION

Reviewing pacing dashboards at 8 a.m. and then auditing creative tags by noon: these two activities capture the split attention a Campaign Manager in digital advertising holds every day. When delivery falls short of an IO commitment, the revenue gap lands directly on this desk. Publishers and agencies across programmatic and direct channels depend on this function to maintain campaign health, translate ad-server data into actionable optimisations, and enforce the creative and trafficking standards that keep advertiser relationships intact. The role sits within ad operations or campaign execution teams and carries accountability for inventory management, deal-ID oversight, and end-of-flight reporting accuracy.

The mandate of the Campaign Manager is to own the complete operational lifecycle of direct and programmatic advertising commitments, from initial order setup through final delivery reporting, ensuring every contracted impression is fulfilled on time and within spec. Working across DSP and publisher ad-server environments, the role coordinates with sales, account management, and technical teams to resolve trafficking issues and sustain campaign revenue flow.

Career Impact: Deep, hands-on fluency in programmatic deal structures - PG, PMP, and direct IO - positions this role as a recognised technical authority within ad operations, a credential that travels across the publisher and agency landscape.

Business Impact: Accurate pacing, proactive optimisation, and timely make-good resolution directly determine whether contracted revenue is recognised in a given quarter and whether advertisers renew at higher spend levels.

Growth Opportunity: Mastery of ad-server platforms and audience-targeting methodologies opens a clear path toward senior ad operations leadership, campaign strategy, or programmatic trading desk roles as the industry expands inventory across audio and connected TV.

• Traffic and QA all campaign creatives against ad specifications, VAST/VPAID standards, and platform policies before launch.
• Monitor daily campaign pacing and delivery rates across direct IO, programmatic guaranteed, and PMP deal structures to meet contracted targets.
• Implement in-flight optimisation tactics - adjusting inventory, audience segments, and targeting parameters - to maximise delivery against campaign goals.
• Resolve creative tag discrepancies with third-party vendors and DSP partners, escalating technical issues to appropriate internal teams.
• Lead weekly work-in-progress reviews with sales and account management teams, sharing performance data and recommending campaign revisions.
• Manage post-campaign reporting by compiling delivery data, pacing analytics, and audience insights into actionable recommendations for future flights.
• Partner with ad operations and billing teams to facilitate invoice review and resolve discrepancies tied to under-delivery or make-good obligations.
• Coordinate with programmatic trading partners on deal-ID health assessments, identifying optimisation levers and flagging structural issues.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent work experience.
• 2 or more years of campaign management or ad operations experience, with demonstrated responsibility for delivery and pacing oversight on live campaigns.
• Proficiency in ad-server platforms from a publisher or agency perspective, including campaign build, trafficking, and reporting workflows.
• Working knowledge of programmatic ecosystems, including DSPs, SSPs, ad exchanges, and deal-ID structures such as PMP and programmatic guaranteed.
• Solid command of digital ad-tag standards, including VAST, VPAID, and JavaScript-based tracking implementations.
• Strong data analysis capability, with the ability to read delivery reports and translate performance signals into optimisation decisions.
• Excellent project management and prioritisation skills, with a record of managing multiple live campaigns under deadline pressure.
• Clear written and verbal communication skills, including the ability to brief technical issues to non-technical sales stakeholders.

• Hands-on experience with direct mail or relational database marketing tools, extending campaign management capability beyond digital-only environments.
• Familiarity with order management systems and the full IO-to-billing workflow, reducing handoff friction between sales and operations.
• Exposure to audio or streaming inventory environments, including podcast ad delivery or connected-TV programmatic channels.
• Experience coaching or delegating to campaign assistants or junior ad operations staff on a shared book of business.

• Campaign delivery rate against IO commitments, measuring how consistently booked impressions are fulfilled.
• Make-good resolution time (days), reflecting how quickly under-delivery situations are remediated for advertisers.
• Creative trafficking error rate per flight, tracking the proportion of campaigns requiring post-launch tag corrections.
• Deal-ID health score across PMP and programmatic guaranteed inventory, measuring fill rate and bid-response performance.
• On-time campaign launch rate, indicating how reliably setups are completed before contractual start dates.
• Typical tools: Ad servers (commonly Google Ad Manager or Xandr); DSP platforms (commonly The Trade Desk or DV360); reporting suites (commonly Excel or Looker).

• Base Salary Range: $60,000 to $90,000 annually, varying by market and publisher scale
• Bonus: Performance-based, typically 5% to 10% of base salary tied to delivery and revenue metrics
• Equity: Uncommon at individual contributor level; occasionally offered at senior or lead levels
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
• PTO: 15 to 20 days annually, plus federal holidays; some publishers offer unlimited PTO
• Common Perks: Remote or hybrid scheduling, media industry event access, professional development budgets, and streaming service subscriptions.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion is a condition of employment for all positions. All applicants are considered without regard to race, colour, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to qualified individuals with disabilities throughout the application and employment process upon request. Candidates must be authorised to work in the United States; sponsorship availability varies by employer.

The Campaign Manager owns end-to-end delivery of digital advertising campaigns, from trafficking creatives and resolving ad tag issues to running WIP meetings with Sales and optimising inventory, audience, and targeting decisions. Working across internal sales teams, agencies, and third-party vendors, this role drives revenue growth by ensuring campaign performance meets delivery goals and post-campaign reporting translates data into actionable recommendations.

Key Responsibilities

• Manage day-to-day implementation and optimisation of advertising campaigns.
• Provide high-level service to stakeholders to ensure campaign enquiries are actioned within SLA.
• Approve new IO creations and review IO amendments where appropriate.
• Traffic, test, troubleshoot, and assign all campaign creatives to meet ad specifications and creative lead times.
• Resolve creative tag issues with third-party vendors in collaboration with sales and agencies.
• Run WIP meetings with Sales and proactively monitor campaign performance against delivery goals.
• Implement optimisation tactics throughout the campaign lifetime to maximise delivery.
• Make calculated decisions on inventory, audience, and targeting to achieve campaign objectives.
• Provide end-of-campaign reporting insights, data analysis, and recommendations to promote revenue growth.

Required Qualifications

• Bachelor's degree or equivalent qualification.
• 1-2 years of experience in an Ad Operations role.
• Familiarity with Media Buys and Planning in Brand (Direct) and Programmatic environments.
• Experience using ad servers such as Xandr or Google Ad Manager.
• Intermediate to advanced proficiency in Excel and Google Docs.
• Strong project and time management skills with the ability to prioritise multiple tasks and delegate when necessary.
• Superb attention to detail with exact precision in data input and critical thinking to resolve delivery issues.
• Strong communication and stakeholder relationship skills, with proficiency in digital language across internal and external teams.
• Collaborative attitude with the ability to work effectively under tight deadlines in high-pressure environments.

Embedded within the Ad Operations function, the Campaign Manager delivers post-sale campaign management for all Live Sports inventory, overseeing order management, trafficking, and billing across ad-supported live-streamed events. Working closely with client-facing teams and cross-functional partners, this role shapes best practices and operational workflows that ensure consistent, high-quality campaign execution across non-typical scheduling demands.

Core Functions

• Manage ad campaigns in post-sales from the Order Management System through campaign building, trafficking, and billing for all Live Sports.
• Communicate campaign performance and status with client-facing teams.
• Partner with cross-functional teams to inform processes and best practices for efficiency.
• Serve as subject matter expert for all Live Sports operational executions.
• Apply newly defined workflows across all ad-supported live-streamed events.
• Support live events with availability for non-typical office hours as needed.

Qualifications & Experience

• Experience working in ad servers from a publisher perspective in an Ad Operations or similar function.
• Knowledge of ad tagging ecosystems including VAST, VPAID, JavaScript, and 1x1s and their application in ad servers.
• Experience analysing data and best practices to assess performance drivers.
• Proficiency in Microsoft Excel.
• Ability to adapt to multiple and changing workflows.

Reporting to senior marketing leadership, the Campaign Manager leads the planning, development, and execution of multi-touchpoint push and pull marketing campaigns for the Agricultural Solutions division, spanning digital tools, content, media, and events. Partnering with sales, portfolio management, digital, and communications functions, this role builds brand equity and delivers sustainable business performance through adaptive, insight-driven campaign strategies.

Primary Duties

• Develop short- and long-term campaigns including activity plans, objectives, and specific outcomes.
• Capture all relevant product positioning, USPs, competitive comparisons, and market analysis during campaign preparation and implementation.
• Develop and maintain long-term brand campaigns and short-term tactical plans in collaboration with the sales team.
• Plan and develop digital campaigns, tools, and content plans across all relevant channels.
• Oversee management, development, and creation of all campaign content.
• Oversee and sign off on internal communications and overall media planning across print, TV, radio, and digital.
• Manage all events and launches within the team and oversee the P2P process within corporate guidelines.
• Serve as the link between portfolio management, digital, communications, and sales functions.
• Measure and report overall campaign effectiveness in post-campaign reviews and develop adaptive plans where needed.
• Oversee and manage digital tools, campaign budget, campaign team, and creative agencies.

Skills & Qualifications

• Degree in Marketing Management or equivalent tertiary qualification.
• Minimum 5 years of experience in marketing and communications, including team management and performance management.
• Excellent decision-making, prioritisation, written and verbal communication, and advanced presentation skills.
• Fluency in English and Afrikaans.
• Proficiency in managing campaigns, media, projects, budgets, and events.
• Proactive and detail-oriented mindset with innovative thinking and self-starter capability.
• Ability to travel regularly for business purposes.

Sitting at the intersection of programmatic media buying and integrated agency collaboration, the Campaign Manager plans, launches, and optimises multiple digital campaigns across DSPs, E-Retail, and YouTube to drive brick-and-mortar and e-commerce sales for clients. Operating across internal departments and external vendor relationships, this role builds strategic thinking skills through mentorship while delivering client-facing reporting, audience targeting execution, and campaign optimisation insights.

Duties

• Plan, launch, and optimise multiple digital campaigns to drive brick-and-mortar and e-commerce sales.
• Attend weekly meetings to review results, make optimisation recommendations, and implement necessary changes.
• Pull regular client reports and provide feedback and analysis on campaign performance.
• Recommend opportunities based on client key performance indicators.
• Partner with other departments to ensure proper campaign implementation.
• Work with vendors to facilitate contracts and reporting.
• Collaborate with integrated agency creative teams to ensure timely creative delivery.

Requirements

• 2 or more years of in-platform media buying experience via DSPs, E-Retail, or YouTube Direct.
• Working knowledge of Streaming Audio/Video, Programmatic, and E-Retail environments.
• Experience identifying, building, and implementing target audiences in campaign platforms.
• Knowledge of ad operations including trafficking, QA, ad tags, and campaign tracking.
• Advanced knowledge of Google Analytics and expertise in Microsoft Excel, including Pivot Tables and VLookup.
• Strong time management skills with the ability to handle multiple projects and manage changing priorities.
• Data-driven mindset with a strong desire to continuously enhance skills and knowledge.

A key member of the marketing operations team, the Campaign Manager leads the scheduling and on-time execution of all multi-channel marketing campaigns across direct mail, email, and SMS for multiple lines of business. Collaborating with product marketers, creative teams, and direct mail vendors, this role builds and maintains the marketing operations calendar while implementing complex data strategies and testing frameworks that drive continuous performance improvement.

Accountabilities

• Manage technical aspects of key marketing systems supporting campaign execution.
• Partner with product marketers to execute campaigns according to their strategy.
• Build and maintain the marketing operations calendar.
• Run weekly meetings to align all teams on timing of marketing operations.
• Work directly with direct mail vendors for data sends, calendaring, and live data proofing.
• Implement campaign testing and complex data strategies.
• Develop insights and make recommendations for continuous improvement.
• Adhere to strict deadlines to meet all marketing schedule milestones.

Experience & Qualifications

• Bachelor's degree required.
• 4-5 years of relational database marketing experience preferred.
• Experience with direct mail and relational database marketing tools such as Unica preferred.
• Experience with CRM platforms such as Salesforce and marketing automation tools such as IBM Campaign or Salesforce Marketing Cloud preferred.
• Understanding of SQL preferred.
• High proficiency in MS Excel and the MS Office suite.
• Strict attention to detail with strong proofreading skills.
• Excellent written and oral communication skills with high motivation and flexibility.
• Ability to manage multiple projects simultaneously under aggressive timelines in a fast-paced environment.

Consistent revenue growth across email, social, paid, affiliates, and web depends on the Campaign Manager, who designs, builds, and delivers the annual digital marketing plan while managing budget, KPI reporting, and seasonal campaign execution, including Mother's Day, Black Friday, and Christmas. Based within the digital marketing team and collaborating with PR, content managers, and channel owners, this role coaches team members and translates data insights into coordinated omnichannel strategies that engage and retain customers.

Activities

• Design, build, and deliver the annual revenue-generating digital marketing plan across email, social, paid, affiliates, and the website.
• Create an annual calendar of key product stories and trade marketing push campaigns across digital channels.
• Plan and execute key seasonal campaigns and promotions including Mother's Day, Black Friday, and Christmas lead generation opportunities.
• Build compelling content and digital journeys that engage and retain target and existing customers.
• Ensure all campaign performance reporting is tracked and monitored by gathering data from channel owners.
• Manage the digital marketing budget to ensure spend is monitored, measured, and analysed effectively.
• Track and update all KPI performance reporting daily, weekly, and monthly to inform decision-making.
• Coach and develop team members through feedback, appraisals, and clear development goals.
• Collaborate with PR and content managers to deliver regular, engaging content and competitions aligned with campaigns across all channels.

Technical Qualifications

• Proven experience building coordinated omnichannel marketing campaigns, including in Adobe Campaign.
• Demonstrated ability to grow affiliates using networks and direct relationships within brand and commercial guidelines.
• Thorough understanding of digital marketing channels, ecommerce, and customer experience with proven insight-driven results.
• Strong numeracy skills with the ability to interpret and act on data.
• Experience with Google Ads or Google Display and Video 360 is a plus.
• Excellent verbal and written communication skills with solid attention to detail.
• Flexible approach to prioritising projects and managing multiple tasks to meet time-sensitive deadlines.
• Ability to develop and maintain effective relationships with internal and external partners.

As the Campaign Manager, this role secures order intake by managing a portfolio of sales campaigns and opportunities within the defence and aerospace sectors, from market and competitor analysis through bid strategy development and customer proposal preparation. The business development team relies on this work to identify future growth, win new business as part of an ICT/IPT team, and maintain relationships with customers, end users, and industrial partners across domestic and international markets.

Operational Focus

• Secure order intake to meet forecast targets by managing and delivering a portfolio of campaigns and sales opportunities.
• Identify and create opportunities for future sales and growth.
• Contribute effectively to new business winning activity as part of an ICT/IPT team.
• Present detailed prospects to business reviews to secure pursuit, bid, and resourcing approvals.
• Develop bespoke win strategies, generate price-to-win figures, and contribute to customer proposal preparation.
• Undertake accurate market and competitor analysis to inform campaign decisions.
• Develop and maintain relationships with customers, end users, industrial partners, and key internal stakeholders.
• Manage and utilise business winning resources effectively by bidding for and overseeing resources needed to prosecute campaigns.
• Support marketing and communications events including shows, exhibitions, demonstrations, and conferences.
• Assist in preparing private venture investment business cases to develop new capabilities.

Position Requirements

• Demonstrable record of success managing significant sales campaigns within the defence, aerospace, or comparable sectors.
• Knowledge of international trade compliance regulations and export control procedures.
• Commercially and financially aware, with experience negotiating and closing complex deals in international markets.
• Ability to write compelling marketing content and proposals and brief confidently to senior stakeholders across industry, government, and the military.
• Innovative and disciplined self-starter with strong self-motivation and the ability to lead a team under high-pressure bid conditions.
• Willingness to make frequent visits, including overnight stays, to customer facilities in the UK and overseas.

Campaign Manager designs and delivers strategic campaigns for geographic and issue-based initiatives, integrating goals, timelines, budgets, messaging, and organising components into sophisticated, data-driven campaign plans. Success in the position means coordinating seamlessly across communications, public affairs, community engagement, political, partnerships, policy, and government relations staff while hiring, training, and managing campaign staff to achieve fully integrated, human-centred campaign outcomes.

Strategic Responsibilities

• Craft and shape strategic campaigns for geographic or issue-based initiatives.
• Develop sophisticated, data-driven campaign plans that include goals, timelines, budgets, messaging, and organising components.
• Coordinate with communications, public affairs, community engagement, social impact, political, partnerships, policy, and government relations staff to ensure fully integrated campaign implementation.
• Create robust reporting systems to track campaign performance.
• Manage vendor and consultant relationships and contracts as needed.
• Hire, train, manage, and coach campaign staff.

Knowledge, Skills & Abilities

• Relevant campaign management experience, including significant work on behalf of a candidate, cause, issue, or company.
• Significant experience across communications, digital, organising, political, and policy disciplines.
• Deep understanding of how to work collaboratively and cross-functionally with communications, policy, political, and other teams.
• Understanding of multimodal transportation and future of work policy issues is a significant plus.
• Flawless writing and campaign plan design skills with a commitment to data-driven, human-centred campaign programs.
• Strong organisational skills with close attention to detail and ability to mentor and motivate a fast-moving team.

The Campaign Manager produces end-to-end campaign strategies across monthly, quarterly, and annual calendars, coordinating with Supply, Seller, Business Intelligence, and engineering teams to deliver user experiences that drive conversion across desktop, mobile, and app. Working closely with Product, Commercial, Brand, and Media teams, this role advances marketplace growth by translating consumer insights and co-op opportunities into effective, measurable campaign outcomes.

Role Responsibilities

• Plan campaign strategy, including concept, mechanic, category focus, and budget across monthly, quarterly, and annual campaign calendars at multiple campaign levels.
• Conceptualise and develop relevant campaigns that deliver a delightful user experience through desktop, mobile, and app interfaces to achieve conversion.
• Lead on customer insights, behaviours, and trends, coordinating with Supply and Seller teams to bring the best product benefit to customers.
• Seize co-op opportunities and compile relevant materials with the Marketing Solutions team to onboard external partners.
• Manage procedure, implementation, tracking, and measurement across departments to run effective campaigns.
• Work closely with engineering and design leadership to drive campaign planning, channel optimisation, and catalogue and landing page launches.
• Collaborate with the Business Intelligence team to deep-dive into consumer insights and measure campaign effectiveness.
• Ensure seamless working processes among Product, Commercial, Brand, and Media teams during campaigns.

Background & Experience

• Bachelor's degree in Business, Marketing, or a related field required.
• Prior experience in eCommerce marketing and campaign management preferred.
• Knowledge of business intelligence and performance media is a plus.
• Strong data analysis and numerical skills with the ability to derive insights and actions from figures.
• Good leadership skills with the ability to motivate team members.
• Strong project management skills, including budget management, deadline adherence, and multi-project oversight.

Embedded within a client-facing campaign management practice, the Campaign Manager develops and oversees marketing automation campaign execution, monitoring, and reporting for clients while coaching onshore and offshore teams. Working closely with Customer Marketing Strategy and the Campaign Technology Lead, this role produces operational efficiencies by aligning client priorities, streamlining business processes, and ensuring successful delivery across the full campaign lifecycle from scoping through deployment.

Key Deliverables

• Coordinate campaign timelines and manage client expectations throughout delivery.
• Participate in weekly, monthly, and quarterly client meetings sharing operational reporting, KPIs, and project improvement opportunities.
• Lead and coach the campaign management and operations team onshore and offshore with a shared focus on skills growth.
• Collaborate with the Campaign Technical Lead to ensure successful campaign execution.
• Recognise opportunities for expansion of existing services and leverage subject matter experts across the organisation to support sales opportunities.
• Evaluate and streamline business processes to maximise efficiency in campaign operations and execution.
• Participate in strategic planning meetings with clients, providing feedback on marketing automation and digital marketing best practices.
• Manage resource utilisation and forecast demand based on client business goals.
• Oversee the full campaign process from scoping and requirements through to deployment.
• Escalate unresolved issues and ensure appropriate communication of risks and conflicts to stakeholders.

Professional Experience

• Bachelor's degree required.
• Minimum 3 years of experience in a customer-facing environment in the information technology industry or equivalent.
• Experience working in campaign management tools, building and executing campaigns of varying complexities.
• Understanding of email marketing best practices and integrated marketing strategy including targeting, segmentation, test and control design, and campaign analytics.
• Strong written and verbal communication skills with the ability to articulate requirements and status to internal and external stakeholders.
• Strong leadership skills with the ability to lead a team of marketing services and campaign execution professionals.
• Ability to evaluate concepts and present recommendations to senior leadership in a fast-paced, deadline-driven environment.

Reporting to regional marketing leadership, the Campaign Manager develops and executes brand and tactical marketing campaigns adapted from global programs to drive awareness, lead generation, and pipeline acceleration across multiple markets. Partnering with cross-functional teams, key opinion leaders, industry associations, and media influencers, this role refines regional campaign effectiveness by localising content, managing events across multiple formats, and tracking results in CRM to ensure sales follow-up and measurable ROI.

Job Functions

• Develop marketing plans that include brand and tactical campaigns, adapted from global campaigns where needed, to maximise awareness, lead generation, and pipeline acceleration.
• Ensure all marketing and communication campaigns and account-based marketing programs are fully executed with measurable KPIs including qualified leads, customer success stories, and ROI analysis.
• Manage budgets and ensure all expenses adhere to the marketing budget plan and approval processes.
• Localise and adapt global campaign content for regional effectiveness.
• Plan and execute events including executive breakfasts, lunch-and-learns, road shows, conferences, and customer events across multiple markets.
• Engage key opinion leaders and build relationships with industry associations, media, and other influencers.
• Identify event and forum sponsorship opportunities to build thought leadership.
• Track and analyse campaign results for continuous improvement, ensuring all data is captured in CRM and followed up by the sales team.

Education & Experience

• Degree in Business, Marketing, or Communications preferred; MBA a plus.
• At least 5 years of experience in marketing with demonstrated achievements, preferably in a B2B high-technology environment.
• Experience with Marketo and Salesforce.
• Proficiency in Microsoft Office.
• Excellent communication and presentation skills.
• Fluency in English is mandatory.
• Willingness to travel as required.

Sitting at the intersection of sales operations and inventory management, the Campaign Manager oversees the full post-sale lifecycle of complex client campaigns, from order transfer and contract fulfilment through make-good planning, pre-empt review, and ad hoc performance reporting. Operating across traffic, sales, and shared services teams in a complex and critical environment, this role determines solutions to inventory and delivery discrepancies while developing best practices and metrics that enhance current and future campaign outcomes.

What You'll Do

• Manage and facilitate fulfilment of larger contracts with complex requirements, transferring orders from sales to traffic and processing revisions using shared services resources.
• Determine when to deviate from established policies and procedures to ensure contract fulfilment.
• Act as primary business partner to traffic and other departments, interpreting contract requirements and developing alternative solutions to resolve discrepancies.
• Develop partnerships with the sales organisation to manage the full client campaign lifecycle, including schedule changes and first-response resolution of client issues.
• Develop and execute make-good and under-delivery solutions to meet client expectations.
• Review and act on pre-empt notices, oversell reports, and other inventory information.
• Develop ad hoc performance reports with analysis and recommendations to enhance current and future campaign outcomes.
• Develop best practices and define metrics to measure campaign process effectiveness.

Minimum Qualifications

• Experience managing complex post-sale client campaigns, including inventory management, make-good planning, and post-sale reporting.
• Strong independent judgement and ability to exercise discretion in matters of significance.
• Strong customer service orientation with a commitment to putting client needs first.
• Ability to work collaboratively across teams while remaining open to new ideas and driving results.
• Strong commitment to inclusion, diversity, and professional conduct in all business interactions.
• Consistent availability for variable schedules, including nights, weekends, and overtime as needed.

A key member of the audience development and campaign operations team, the Campaign Manager oversees multi-channel campaigns from development through execution while managing CDP data governance, audience profiling, and annual media kit strategy across digital and print channels. Collaborating with publishers, platform vendors, and internal brand teams, this role advances subscription growth and campaign outcomes by applying data mining, segmentation, and omnichannel targeting techniques across telemarketing, email, direct mail, social, and SEO.

Day-to-Day Responsibilities

• Identify reach and engagement strategies across all brand channels and facilitate execution from development through delivery.
• Identify workflows to streamline department output and work with platform vendors to build out a roadmap and backlog for enhancement delivery.
• Manage campaigns across all channels from development to execution, including platform roadmap and backlog oversight.
• Manage CDP data governance, policy, and SLAs, and serve as the data integration point of contact with internal and external platforms.
• Monitor data consumption, table structure, and architecture, and automate data alerts.
• Apply data mining, audience performance tracking, targeting, and profiling techniques to improve campaign outcomes.
• Develop annual audience development marketing plans in conjunction with publishers and manage subscription offers to meet digital and print goals.
• Plan annual forecasts and brand-level media kit strategies while closely monitoring budget spend to avoid exceeding expense forecasts.

Qualifications & Experience

• Bachelor's degree in business administration, marketing, finance, or a related field or equivalent.
• 1-3 years of audience development marketing or campaign management experience, including strong understanding of email best practices and social media and SEO fundamentals.
• Deep understanding of omnichannel marketing, including print versus digital audience development differences.
• Channel experience across telemarketing, email, direct mail, social, and SEO marketing.
• Strong data analysis, profiling, segmentation, and critical thinking skills.
• Proficiency in Excel and Microsoft Word.
• A creative and innovation-oriented mindset.
• Strong communication and organisational skills with a proactive, solutions-oriented team-player attitude.

Effective monetisation of digital audio and programmatic inventory depends on the Campaign Manager, who sets up, leads, and optimises direct and programmatic ad campaigns across Direct IO, PG, PMP, and Podcast buying channels for multiple clients and technology partners. Serving as a technical resource for measurement, targeting, and DSP troubleshooting, this role partners with Account Management, Sales, and cross-functional teams to ensure revenue flow, timely creative QA, and comprehensive in-flight and post-campaign reporting.

Scope of Work

• Partner with Account Management, Sales, and internal cross-functional teams to launch, run, and fully deliver deals across Direct IO, PG, PMP, and Podcast buying channels.
• Set up, lead, and optimise direct and programmatic ad campaigns across multiple clients, platforms, and technology partners.
• QA all creative before launching live campaigns to ensure they meet spec, adhere to policies, and will function on the platform.
• Support Deal ID and Programmatic Guaranteed management, deal health assessment, and optimisation recommendations.
• Lead daily management of all campaigns across direct and programmatic channels, including comprehensive in-flight reporting and proactive identification of issues.
• Determine solutions proactively to ensure revenue flow and incremental spend.
• Participate in campaign kick-offs to understand objectives and critical metrics, ensuring effective and timely execution.
• Provide technical expertise to troubleshoot issues across measurement, targeting, and DSPs, escalating to appropriate teams.
• Assist with billing needs and lead invoice revision processes when required.

Skills & Qualifications

• 2-3 years of proven experience in Ad Operations, Account Management, or Campaign Management with solid digital media industry knowledge.
• Strong understanding of the technical foundations of digital media, podcasts, and programmatic media.
• Knowledge of ad operations and the programmatic landscape, including Google Ad Manager and other ad-serving platforms.
• Fluency in third-party tracking vendors including brand studies, viewability tools, and relevant industry technology.
• Proficiency in Google and Microsoft suite products including Excel and PowerPoint.
• Experience in CRMs, Order Management Systems, and ad servers.
• Highly organised multi-tasker with strong attention to detail and analytical and project management skills.
• Strong verbal, written, and presentation skills with a collaborative, team-focused approach.

As the Campaign Manager, this role oversees end-to-end delivery of multi-region performance and programmatic campaigns across on-network and off-network partner inventory, including setup, optimisation, A/B testing, and reporting across paid social and programmatic platforms. The campaign operations team relies on this work to drive ARPU and CPA revenue, manage eCPM and sell-through rates across all regions, and develop team members through daily check-ins, mentoring, and coaching.

Areas of Ownership

• Manage end-to-end delivery of multiple campaigns across multiple regions, including setup, optimisation, and reporting for on-network and off-network partner ad campaigns.
• Set up and monitor paid media campaigns across social platforms.
• Manage and delegate campaign briefs to campaign assistants to ensure campaigns are set up to a high standard.
• Lead daily check-ins with the team to assess campaign deliverables and implement corrective and optimisation tactics.
• Conduct A/B testing of creative, messaging, and offers for partner campaigns.
• Manage the campaign briefing process for on-network, off-network, and additional partner marketing campaigns.
• Drive ARPU and CPA revenue by proactively managing eCPM campaigns and surplus inventory.
• Proactively manage on-network inventory and sell-through rates across all regions, forecasting inventory levels based on trends and historical data.
• Lead, mentor, and coach the team to support development and growth.

Required Qualifications

• Experience in running and managing performance and programmatic campaigns across onsite or social platforms.
• Experience with performance campaign optimisation tactics to improve CPA and ROAS for partners.
• Good understanding of the global programmatic landscape, including Ad Exchanges, Ad Networks, DSPs, SSPs, DMPs, and Agency Trading Desks.
• Knowledge of social media campaign management across platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, and YouTube.
• Experience with Google Ads and Google Display and Video 360 is a plus.
• Strong project management skills with the ability to manage budgets, meet deadlines, and ensure ROAS across multiple campaigns.
• Strong analytical and storytelling skills with the ability to interpret data and communicate findings clearly.

Campaign Manager manages data-driven segmentation and direct marketing campaign execution for loyalty, gaming, and hospitality segments, leveraging advanced analytics, customer valuation models, and campaign management platforms to optimise contact strategy and personalisation. The work directly supports business results by partnering with Creative, IT, and central teams to oversee vendor relationships, direct mail file delivery, digital dialogue campaigns, and approval workflows in accordance with departmental policies and relevant gaming regulations.

Leadership Responsibilities

• Build data-driven campaign segmentations to leverage system functionality and advanced analytics concepts.
• Manage campaign processes and recommend enhancement opportunities and best practices to leadership.
• Confirm campaign briefs from the strategy manager using independent judgement and discretion.
• Leverage expertise and insights to decrease campaign cycle time and optimise customer contact strategy through data efficiency.
• Manage customer segmentation for direct marketing campaigns with high-level personalisation.
• Develop variable content in the campaign management platform and make recommendations to management.
• Partner with the email design team to build effective creative for digital customer dialogue campaigns.
• Provide data quality assessments of campaign workflows before final deployment.
• Analyse campaign performance and implement strategic changes to improve marketing outcomes.
• Manage vendor relationships, direct mail file delivery, and electronic proof review.
• Collect and verify all approvals before scheduling campaign deployment.
• Maintain working knowledge of data access techniques, query languages, and database marketing applications.

Experience & Qualifications

• Bachelor's degree or equivalent experience.
• Three years of experience in loyalty marketing, partnership marketing, gaming, marketing, hospitality, or a related field.
• Previous experience in direct marketing, including customer valuation and reinvestment for gaming and non-gaming segments.
• Must have or be able to obtain a Gaming Registration card and relevant jurisdictional licences.
• Expertise in customer segmentation and knowledge of customer data management systems and technologies.
• Knowledge of Direct Marketing Operations best practices, including email operations, direct mail operations, and database management.
• Proficiency in campaign management platforms and ability to maintain working knowledge of evolving data access methodologies.
• Strong attention to detail with a track record of business results and continuous process optimisation.
• Excellent interpersonal and communication skills in English, both oral and written, with the ability to collaborate across Creative, IT, and central teams.
• Willingness to travel periodically as business needs require.