CAMPAIGN EXECUTIVE JOB DESCRIPTION

A Campaign Executive is the operational engine that keeps paid media live and performing. Day-to-day, the work spans setting up programmatic and paid social inventory, pulling performance data across display, video, and search channels, and translating that data into clear recommendations before the next reporting cycle closes. At the mid-level, the role sits within an activation or media operations team, accountable to a Campaign Manager or Senior Campaign Manager. Candidates who thrive here typically hold platform certifications and bring a grounding in ad-server environments.

As the Campaign Executive, you own the end-to-end execution and in-flight optimisation of digital advertising campaigns across programmatic, paid social, and paid search channels, ensuring delivery against client KPIs and margin targets. You work within a structured activation team, supporting Campaign Managers on client reporting cycles and escalating performance risks before they affect contracted delivery.

Career Impact: Hands-on ownership of programmatic and paid social campaigns at this level builds the platform fluency and client-facing credibility that Campaign Manager roles require.

Business Impact: When campaigns are set up, monitored, and optimised accurately, clients meet lead-generation and acquisition targets that directly determine renewal conversations.

Growth Opportunity: The path from Campaign Executive to Senior Campaign Executive and Campaign Manager is well-defined in this sector, accelerating for those who develop cross-channel expertise spanning display, video, and search.

• Set up and launch digital advertising campaigns across programmatic, paid social, and paid search buying platforms to client specifications.
• Monitor live campaigns daily, identifying delivery pacing issues and performance gaps against contracted KPIs.
• Optimise bids, audiences, and creative rotations within buying platforms to improve ROI and meet margin targets.
• Produce weekly, bi-weekly, and end-of-campaign performance reports with actionable insight across display, video, social, and search channels.
• Coordinate with internal account managers and media partners to resolve trafficking issues and escalate lead quality concerns.
• Conduct technical QA on campaign setups, confirming tracking implementations and rotation logic before launch.
• Support revenue identification by flagging incremental budget opportunities to senior team members based on campaign performance signals.
• Collaborate with data and analytics teams to compile wrap-up reports and feed learnings into future campaign planning.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• 1 or more years of hands-on digital campaign execution experience, with direct exposure to at least one paid channel such as programmatic display, paid social, or paid search.
• Demonstrated ability to manage multiple concurrent campaigns under deadline pressure without loss of detail accuracy.
• Proficiency in data analysis using spreadsheet tools to interpret performance metrics and surface actionable trends.
• Clear written and verbal communication skills, with experience producing client-facing reports or status updates.
• Strong organisational skills and a systematic approach to QA, trafficking, and documentation processes.
• Familiarity with social media advertising platforms and an understanding of audience targeting principles.

• Prior experience in a trading desk, ad operations, or agency activation environment working across two or more channels simultaneously.
• Exposure to programmatic campaign creation, including guaranteed and non-guaranteed deal structures and rotation setup.
• Understanding of agile working methods such as sprint planning, retrospectives, or project board management.
• Experience interpreting data visualisation outputs to support campaign optimisation recommendations.

• Campaign delivery rate, measuring the percentage of contracted impressions or clicks fulfilled on schedule.
• Cost per lead or cost per acquisition against client-contracted targets, attributable to in-flight optimisation decisions.
• Click-through rate trend across managed campaigns, reflecting accuracy of audience and creative rotation setup.
• Report-on-time rate, tracking percentage of weekly and end-of-campaign reports delivered within agreed SLA windows.
• Lead rejection rate on demand-generation campaigns, measuring trafficking accuracy and audience targeting precision.
• Typical tools: Ad servers and DSPs (commonly Google Ad Manager, DV360); paid social platforms (commonly Meta Ads Manager).

• Base Salary Range: $48,000 to $68,000 annually, depending on channel experience and market
• Bonus: Performance-linked bonus of 5 to 10% of base salary, tied to campaign delivery and client KPIs
• Equity: Typically not offered at this level; occasional option grants at growth-stage agencies
• Health Benefits: Medical, dental, and vision coverage; employer contributes to premiums
• PTO: 15 to 20 days annually, plus public holidays
• Common Perks: Hybrid work schedule, professional development budget, platform certification reimbursement

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks are a standard condition of employment for all roles, and offers are contingent on successful completion. All qualified applicants will receive equal consideration without regard to race, colour, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process and in the performance of job duties. Candidates must hold current authorisation to work in the United States.

The Campaign Executive owns the end-to-end client campaign lifecycle, developing promotions, preparing budgets and timelines, and identifying new business opportunities within existing accounts. Reporting to internal stakeholders and working across key client groups, this role shapes revenue growth and customer satisfaction through proactive relationship management and pitch development.

Key Responsibilities

• Develop campaigns and promotions for clients relevant to their core fundamentals.
• Manage client retention and growth, and develop new strategies to increase campaign revenue.
• Establish and maintain productive relationships with key stakeholder groups.
• Research and interact frequently with key contacts to gain deeper insights into clients' industries.
• Establish an understanding of the competitive landscape from the client's perspective.
• Plan, brief, and manage internal resources to maximise customer satisfaction.
• Maintain regular communication with clients throughout the project and campaign management cycle.
• Prepare budgets, capacity estimates, and timelines to ensure efficient project outcomes.
• Identify and pursue new business opportunities with existing clients.
• Prepare relevant concepts and solutions for pitching to clients.

Required Qualifications

• Demonstrated experience in related fields and/or roles.
• Working knowledge of marketing tools and programs.
• Ability to interact effectively with a wide range of key clients and contacts.
• Strong communicator who presents effectively both in writing and verbally.
• Positive and proactive approach to achieving organisational goals, working effectively and autonomously as part of a collaborative team.

Embedded within the marketing team, the Campaign Executive leads the planning and execution of brand and seller voucher campaigns as well as new category expansions, including full process development. Working closely with cross-functional teams, this role advances campaign performance through regular data analysis in Excel and timely, coordinated delivery across departments.

Core Functions

• Plan and lead the execution of marketing campaigns for brand and seller vouchers, including process development.
• Plan and lead the execution of marketing campaigns for new category expansions, including process development.
• Monitor campaign running status and perform regular analysis of campaign performance and metrics.
• Collaborate and coordinate across multiple teams and departments.
• Ensure smooth and timely execution of campaigns.

Qualifications & Experience

• Bachelor's degree in Marketing, Management, Communication, Accounting, Finance, or Business preferred.
• Minimum 1 year of work experience in digital marketing, preferably in eCommerce, advertising, data analysis, or campaign management.
• Analytically proficient with strong experience conducting data analysis in Excel and interpreting results to inform decisions.
• Familiarity with most social media platforms.
• Ability to manage multiple tasks of varying complexity, meet deadlines, and work well under pressure.
• Effective communicator who is outspoken, detail-oriented, and results-driven, with good English written and verbal skills.

Reporting to internal stakeholders, the Campaign Executive delivers end-to-end customer demand generation programs by setting up campaigns through bespoke systems and optimising performance in collaboration with internal teams. Partnering with the Data Analytics and BI team, this role builds client satisfaction through campaign wrap-ups, insight reports, and proactive engagement with the wider data and lead generation group.

Primary Duties

• Manage end-to-end campaign delivery for customer demand generation programs.
• Set up campaigns through bespoke systems and optimise performance in collaboration with internal stakeholders.
• Provide excellent customer service through written and verbal communications across campaign kickoff and mid-campaign calls.
• Engage proactively with the wider data and lead generation group to understand best practices and troubleshoot issues.
• Work with the Data Analytics and BI team to deliver end-of-campaign wrap-ups and insight reports.

Skills & Qualifications

• Degree educated and/or 1 to 2 years of relevant work experience.
• Solid knowledge of MS Office programs.
• Self-starter with strong organisational and time management skills, able to work at a fast pace to meet business goals.
• Excellent interpersonal skills with the ability to work across multiple business units.
• Positive, detail-focused attitude with the ability to work well under pressure as a team player.

Sitting at the intersection of sales administration and campaign operations, the Campaign Executive provides administrative support to the Sales team while managing contracts through the SignZ system and maintaining centre directories via the content management system. Operating across post analysis reporting, mock-ups, and competitor analysis, this role delivers the scheduling accuracy and overflow support that enables the Campaign Manager to meet agency and client expectations.

Duties

• Provide general administrative support to the Sales team and process bookings and contracts.
• Schedule contracts and variations through the SignZ system and manage the signed contracts filing process.
• Upkeep centre directories via the content management system and check availability of panels as required.
• Assist the Campaign Manager with post analysis reports, mock-ups, weekly reports, and competitor analysis reports for agencies, clients, and brands.
• Provide overflow support to the Campaign Manager as needed.

Requirements

• Sound knowledge of Microsoft Office suite.
• Proven ability to multitask and handle high volumes of requests accurately and efficiently under tight deadlines.
• Good analytical, prioritisation, and organisational skills with effective time management.
• Excellent written and verbal communication skills.
• Team player who is proactive, enthusiastic, and detail-oriented.
• Willingness to learn new skills.

A key member of the sales and campaign team, the Campaign Executive shapes the full delivery of sold broadcast campaigns by activating internal resources and overseeing the creation of commercials, sponsorships, and major station partnerships. Collaborating across Account Directors, Sales Managers, agencies, and clients, this role builds strong stakeholder relationships that lead to high-quality, on-time campaign outcomes and support for the Agency Sales Coordinator.

Functions

• Project-manage all elements of sold campaigns and activate internal resources to deliver campaigns in a timely and high-quality manner.
• Oversee creation of commercials, promotional credits, live reads, online elements, sponsorships, and major station partnerships as required.
• Act as client and agency liaison, particularly during handover and post-reporting processes.
• Monitor campaigns and supply progress reports, air checks, and online screenshots to agencies and clients.
• Build and maintain strong relationships with internal and external stakeholders, including participation in client entertainment and market engagement.
• Support and develop the Agency Sales Coordinator, including time management and task prioritisation.

Experience & Qualifications

• Appropriate qualifications in Marketing, Business, Promotions, PR, or a related media discipline.
• Minimum 2 years of experience in a similar role.
• Demonstrated ability to develop and maintain strong internal relationships.
• Ability to develop creative concepts and bring them to life.
• Ability to work well under pressure with exceptional time management and prioritisation skills.
• Strong communication skills both written and verbal.

Consistent digital campaign delivery depends on the Campaign Executive, who manages and executes premium direct, programmatic guaranteed, and non-guaranteed ad campaigns through setup, monitoring, and optimisation across global channels. Based within a digital trading desk environment, this role supports the sales team through performance reporting and forecasting while applying technical QA and troubleshooting to keep all campaigns fully delivered.

Accountabilities

• Manage and execute ad campaigns including premium direct, programmatic guaranteed, and non-guaranteed campaigns through setup, monitoring, and optimisation.
• Create programmatic campaigns within digital platforms, including rotation setup and proper tracking implementation.
• Conduct technical QA on campaigns and troubleshoot any issues.
• Provide reports and forecasting for the sales team and identify opportunities to improve campaign performance.
• Deliver regular reports to ensure all campaigns are fully delivered and support related administrative tasks.

Position Requirements

• Passion for digital marketing.
• Experience working in a trading desk or ad operations environment.
• Experience with DFP and DV360.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Great attention to detail, strong communication skills, and proven ability to meet tight deadlines.
• Team player with a logical, analytical mindset and a willingness to learn.

As the Campaign Executive, this role executes PPC and paid social campaigns across Google Ads and Facebook to drive targeted traffic and new leads for members, managing budgets and optimising against sales and margin goals using bid management tools. The Marketing Services team relies on this work to track and report on KPIs, analyse paid social and display data, and deliver actionable insights that improve campaign profitability and ROI across digital products including email.

Operational Focus

• Execute PPC and paid social campaigns across Google Ads and Facebook, driving targeted traffic and new leads for members.
• Manage member campaign budgets and optimise against sales and margin goals using bid management tools.
• Monitor campaign results, deliver performance insights, and make recommendations to improve campaign profitability.
• Track and report on KPIs, and analyse paid social and display data to identify trends and optimise for improved ROI.
• Collaborate closely with the Marketing Services team across digital products, including email.

Professional Experience

• Graduate with a passion for digital marketing or a minimum of 1 year of industry experience.
• Good understanding of social media advertising platforms, including Facebook.
• Proficient in Word, Excel, and PowerPoint.
• Strong problem-solving skills and attention to detail.
• Ability to work independently across multiple projects in a fast-changing environment.
• Creative thinker with strong written and verbal English communication skills.

Campaign Executive leads a high volume of simultaneous TV and cross-platform campaigns, translating complex requirements into actionable tasks for stakeholders while managing production costs, asset delivery, and post-campaign reporting. Success in the position means leveraging advanced knowledge of eTam, Fusion, and Microsoft Excel to evaluate campaign effectiveness, inform future strategy, and contribute to commercial content ideation and production approvals.

Day-to-Day Responsibilities

• Develop a thorough understanding of key morning TV programs to advise on format structure, talent, integration opportunities, production costs, target audiences, and IP.
• Break down and translate complex campaign requirements into actionable tasks for all stakeholders.
• Manage a high volume of campaigns simultaneously, delivering assets on time and on budget.
• Contribute to commercial content ideation, production approvals, and accurate forecasting of production costs.
• Track, compile, and analyse all campaigns for post reporting to evaluate effectiveness and inform future campaigns.

Knowledge, Skills & Abilities

• 3 or more years of experience in Campaign Management or an Activations role, with a media sales background advantageous.
• Advanced knowledge of eTam, Fusion, Microsoft Excel, and PowerPoint.
• Clear understanding of client and media agency directives, including reporting requirements, brand objectives, and deadlines.
• Thorough understanding of effective cross-platform partnerships.
• Strong time management, problem-solving, and organisation skills.
• Ability to build rapport and maintain meaningful business relationships.

The Campaign Executive produces end-to-end campaign execution and delivery within buying platforms across digital channels including Display, Video, Social, and Search, optimising performance against client forecasts and identifying additional revenue opportunities. Reporting to the Senior Campaign Manager and working closely with Senior Campaign Executives, this role advances client outcomes by building relationships with media partners and technology vendors and providing clear data-driven insight and analysis.

Scope of Work

• Manage campaign execution and delivery within buying platforms, anticipating client needs and planning accordingly.
• Hold overall responsibility for campaign performance against forecasts, optimising results and providing new ideas and solutions.
• Provide clear insight and analysis of campaign data across digital channels including Display, Video, Social, and Search.
• Build relationships with key media partners and technology vendors to deliver the best service and opportunities for clients.
• Identify additional revenue opportunities and collaborate with Senior Campaign Executives on broader company initiatives.

Background & Experience

• Bachelor's degree or equivalent education.
• 1 to 2 years of hands-on in-platform experience across a minimum of 2 channels, including programmatic display, video, paid social, or paid search.
• Digital planning experience on client, agency, or DSP side.
• Familiarity with the Australian market is a plus.
• Excellent client service approach.
• Strong multitasking ability and attention to detail.
• Technical and analytical mindset with strong communication and interpersonal skills.

Embedded within the Marketing Centre of Expertise team, the Campaign Executive develops and supports integrated marketing and communication plans across CRM briefing, event coordination, and multi-channel content management. Working closely with brands, external vendors, and internal functions, this role oversees campaign content planning, agency briefing, and budget management to drive sales and deliver measurable outcomes across the division.

Work Activities

• Assist with campaign plans, pre and post-campaign analysis, report generation, and evaluation.
• Play an integral role in the CRM briefing and approval process for all category Direct Mails.
• Coordinate and run events designed to drive sales, managing related administration and accounts.
• Liaise with brands, external vendors, and internal functions daily to gather and update content for website, social media, emails, and in-store POS.
• Assist in campaign content planning and production, art direction of product shoots, and management of agency briefing, timelines, and budgets.

Education & Experience

• Educated to degree level or equivalent, preferably in Marketing or a business-related discipline.
• Three years of experience in a marketing environment.
• Knowledge of MS Excel, MS Word, and MS PowerPoint.
• Understanding of CRM functions preferred.
• Experience in graphic design, photography, art direction, or styling as a plus.
• Highly organised, detail-oriented, and passionate about the brand.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously.

Reporting to the Client Success Manager, the Campaign Executive manages multiple fundraising campaigns from strategy through to review, leading client status meetings, developing project briefs, and coordinating onboarding and rollout with internal and external designers. Partnering with internal stakeholders to action client requests, this role refines client satisfaction, retention, and ongoing dialogue throughout the full client relationship lifecycle.

Performance Expectations

• Proactively liaise with clients to understand expectations and ensure they are consistently surpassed.
• Maintain high client satisfaction, retention, and ongoing dialogue throughout the client relationship lifecycle.
• Lead client status meetings and weekly operational calls, ensuring all action points are captured and distributed promptly.
• Liaise with internal stakeholders to action client requests and support client goals, completing all related administration tasks.
• Support the Client Success Manager with onboarding and rollout of new fundraising campaigns from strategy through to review, including creative development with internal and external designers.
• Develop project briefs and manage multiple projects to SLAs, timelines, and critical deadlines.

Minimum Qualifications

• Previous account management experience within an agency environment.
• Analytical skills with experience using reports to inform strategy and progress.
• Well-versed in Microsoft Office, especially Excel and Outlook.
• Strong written and verbal communicator, confident internally and externally.
• A client-first approach and keen attention to detail.
• Keen organiser who is self-motivated, able to manage multiple projects simultaneously, and works well under pressure to strict deadlines.

Sitting at the intersection of campaign management and operational marketing, the Campaign Executive creates and executes direct-to-customer campaigns across email, telephone, and SMS channels while driving targeted promotional work across the customer base and measuring ROI. Operating across field, telesales, online, and digital channels in alignment with the Campaign Activation Manager, this role develops monthly reporting and analytical debriefs that inform commercial strategy and grow digital communication engagement.

Key Deliverables

• Support development of the annual campaign activation plan aligned to commercial strategy and tailored to the retailer base, providing monthly reporting and detailed analytics.
• Create, develop, and execute direct-to-customer campaigns across email, telephone, and SMS channels.
• Drive targeted promotional work across the customer base, measuring ROI and producing full analytical debriefs.
• Influence creation of visual aids and marketing materials for activation across field, telesales, online, and other channels.
• Monitor KPIs for customer and campaign success, making clear recommendations for future improvement and growing digital communication engagement.

Technical Qualifications

• Experience in a campaign, project management, or operational marketing role.
• Experience creating engaging content across a variety of platforms.
• Knowledge of email, app, and social media campaign setup and execution principles.
• Numerate, analytical, and highly organised with strong commercial awareness and the ability to leverage data for targeting and performance analysis.
• Confident self-starter with strong written and verbal communication skills who adapts well to change in a fast-paced environment.

A key member of the commercial and advertising team, the Campaign Executive advances full campaign delivery from pitching and production through to optimisation and reporting, collaborating with in-house creative teams, freelance resources, and advertising product teams to test partners and develop new products. Collaborating across agency, publisher, and tech company stakeholders, this role applies data visualisation tools and agile working processes to project manage multi-client campaigns, mitigate risks, and deliver against partner objectives.

Areas of Ownership

• Support the campaign delivery process from pitching, production, and launch through to optimisation and reporting.
• Work closely with the commercial team and clients to understand partner objectives and develop relevant advertising strategies.
• Manage asset production in collaboration with in-house creative teams and freelance resources, ensuring assets are on schedule, within budget, and fulfil campaign objectives.
• Project manage and monitor full campaign delivery, optimise against client objectives, and identify risks with mitigation strategies.
• Provide reporting on a weekly, bi-weekly, monthly, or end-of-campaign basis and collaborate with advertising product teams to test partners and develop new products.

Qualifications & Experience

• Experience prioritising multiple clients from an agency, publisher, or tech company background, with expert interpersonal skills for internal and external stakeholder collaboration.
• Data-driven growth mindset with previous experience using data visualisation and data processing tools.
• Understanding of growth marketing and the levers needed to launch and optimise campaigns.
• A solid grasp of agile working processes.
• Experience with project management tools such as Jira, Trello, or Asana, and advertising management software such as Google Ads Manager or Facebook Ads Manager.
• Proficient with content management systems such as WordPress and analytics tools such as Google Analytics.
• Strong organisational skills and attention to detail.

Measurable new business pipeline depends on the Campaign Executive, who contributes to the planning, implementation, and reporting of integrated marketing campaigns while serving as the lead marketer for planning and organising all events attended by the group. Serving within the Campaigns team and working toward individual and marketing team KPIs, this role oversees event budgets, brand sponsorship negotiations, and campaign performance reporting from lead capture through to close.

Job Functions

• Work towards individual and marketing team KPIs to ensure their achievement throughout the quarter.
• Negotiate brand involvement and appropriate sponsorship packages with event organizers and publishers.
• Manage all events adhering to project timescales and within allocated budgets, liaising with caterers, suppliers, and contractors as required.
• Contribute to the planning, implementation, and reporting of integrated marketing campaigns to deliver new business leads for the sales team.
• Monitor campaign performance and report on key metrics from lead capture through to close, ensuring brand identity is adhered to in all activities.

Skills & Qualifications

• Keen appreciation of how marketing campaigns contribute to wider company revenue targets, with a clear focus on business growth.
• Knowledge of HubSpot, Salesforce, and other key marketing tools.
• Good working knowledge of core applications within the Adobe Creative Suite.
• Strong copywriting, proofreading, and attention to detail.
• Good time management and project management expertise.
• Creative, results-oriented, and proactive team player with strong interpersonal skills and a positive outlook.

As the Campaign Executive, this role advances marketing programme delivery within a Marketing Centre of Expertise team by coordinating creative development, data, digital, and media processes across multiple stakeholders, channels, and agency partners. The marketing function relies on this work to manage campaign financial processes including PO management and spend forecasts, extract CRM and competitor reporting, and ensure buy-in throughout the campaign development process.

Role Responsibilities

• Support marketing programme development with a focus on project coordination, process documentation, and reporting.
• Contribute to and drive delivery of creative development, data, digital, and media processes.
• Collate and manage the distribution of agency briefs, data, and client insights.
• Manage business feedback and amendments to campaign assets, flagging conflicts or concerns to Campaign Managers and stakeholders.
• Deliver campaign financial processes including PO management, reconciliation, and spend forecasts.
• Lead on the deployment of internal launch plans and communications, and coordinate collaboration with agency partners and marketing teams.
• Extract and submit campaign reporting, CRM data management, and third-party data sources including competitor activity.

Required Qualifications

• Familiarity with brand visual identity toolkits and guidelines.
• Ability to apply risk and compliance processes effectively.
• Experience in marketing campaign development including content, digital campaigns, event communications, and agency management.
• Experience with marketing platforms such as Salesforce, Marketo, or Adobe for campaign setup and management.
• Comfortable managing data and using Excel for campaign reporting and targeting.
• Effective written communicator with strong organisational and interpersonal skills.
• Able to manage multiple projects in a complex matrix environment and proactively identify future challenges.