CAMPAIGN ANALYST JOB DESCRIPTION

Omni-channel marketing has grown complex enough that campaign performance now demands its own dedicated discipline. The Campaign Analyst owns the measurement layer of that complexity: translating multi-source data from paid search, email, direct mail, and social into audience segments, attribution frameworks, and optimization recommendations that guide campaign decisions. Accuracy here is consequential. A missed signal in post-campaign sizing or a flawed segmentation query can misdirect spend across entire product lines. This role lives at the intersection of database architecture and marketing strategy, answering to campaign managers and business stakeholders who rely on timely, channel-level reporting to act.

As the Campaign Analyst, you will own the end-to-end measurement and execution workflow for direct marketing programs, translating behavioral data and campaign briefs into segmented audiences, performance dashboards, and actionable optimization recommendations that improve conversion rates and retention. You will sit within the marketing analytics function, partnering daily with campaign managers, CRM leads, and data engineering teams while reporting to the Manager of Campaign Analytics or equivalent marketing operations leadership.

Career Impact: Deep hands-on ownership of audience segmentation and A/B test design within a CRM or marketing automation environment builds the technical credibility that distinguishes senior campaign analysts and marketing data scientists in a competitive market.

Business Impact: The dashboards and post-campaign analyses this role produces directly inform budget allocation decisions across digital and direct channels, shaping which customer segments receive offers and at what frequency.

Growth Opportunity: Proficiency across SQL-based data extraction, campaign automation logic, and cross-channel attribution opens a clear path toward senior analyst, campaign strategy, or marketing data science roles as campaign platforms and measurement frameworks evolve.

• Design and execute campaign audience builds, segmentation logic, and targeting parameters across CRM and marketing automation platforms to meet campaign brief requirements.
• Conduct pre-campaign sizing and post-campaign analysis to evaluate reach, response rates, and conversion outcomes against defined KPIs.
• Develop and maintain performance dashboards and recurring reports that deliver channel-level and omni-channel campaign insights to marketing managers and senior stakeholders.
• Analyze behavioral data, communication triggers, and A/B test results to generate optimization recommendations that improve engagement and retention metrics.
• Validate campaign data integrity by auditing selections, counts, and output files against source database records before deployment.
• Partner with data engineering and CRM teams to ensure campaign data flows accurately through automation platforms, data warehouses, and downstream reporting systems.
• Translate campaign performance metrics and business trends into concise written recommendations for both technical and non-technical stakeholders across multiple forums.
• Support lifecycle automation development by building trigger-based communication programs within the marketing automation platform.

• Bachelor's degree in Marketing Analytics, Statistics, Business, Computer Science, or a related quantitative field, or equivalent work experience.
• 2 or more years of hands-on campaign analytics experience, with demonstrated ability to manage end-to-end campaign execution and post-campaign reporting in a CRM or marketing automation environment.
• Proficiency in SQL for database querying, audience extraction, and validation of campaign selection logic against relational database structures.
• Demonstrated experience conducting A/B testing and applying test-and-learn methodologies to optimize campaign targeting and messaging performance.
• Ability to build and maintain campaign performance dashboards using data visualization platforms, translating multi-source data into stakeholder-ready reporting.
• Strong analytical and reasoning skills, with the ability to merge statistical findings with marketing business context to produce actionable insights.
• Effective written and verbal communication skills, including experience presenting campaign findings to stakeholders at varying levels of seniority.
• Strong organizational skills, with the ability to manage multiple concurrent campaign projects and meet deployment deadlines in a fast-moving environment.

• Experience with CRM-integrated campaign platforms and marketing automation tools at an intermediate or advanced level, including audience management, workflow configuration, and offer template optimization.
• Familiarity with propensity modeling, customer segmentation frameworks, or predictive analytics applied to direct marketing programs.
• Exposure to omni-channel attribution methodologies, including digital advertising, email, direct mail, and SMS performance measurement.
• Experience managing campaigns within an ecommerce or subscription-based business context, including lifecycle program design and retention-focused measurement strategies.

• Post-campaign response rate variance against pre-campaign sizing projections, indicating forecast accuracy.
• A/B test lift percentage per campaign cycle, reflecting optimization rigor applied to audience and messaging decisions.
• Campaign deployment error rate, measuring data validation and QA accuracy across audience builds before send.
• Dashboard adoption rate among campaign managers, tracking whether reporting outputs are actively used to inform decisions.
• Mean time to deliver ad hoc analysis requests, reflecting responsiveness to stakeholder insight needs.
• Typical tools: CRM and campaign automation platforms (commonly Salesforce Marketing Cloud, Adobe Campaign, or HCL Unica); analytics and visualization platforms (commonly Tableau or Power BI); SQL query environments (commonly Teradata or BigQuery).

• Base Salary Range: $65,000 to $95,000 annually, depending on seniority and market
• Bonus: Performance-based annual bonus, typically 5% to 10% of base salary
• Equity: Generally not offered at this level; may vary at larger technology or media companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard
• PTO: 15 to 20 days annually, plus company holidays
• Common Perks: Professional development and certification reimbursement, remote or hybrid work options, access to marketing analytics tools and training platforms

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks, including employment history verification, are a standard condition of hire for this role. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process are encouraged to submit their request to the recruiting team. Candidates must be authorized to work in the United States.

The Campaign Analyst owns the execution, monitoring, and measurement of sales campaigns across all distribution channels by leveraging key internal technologies such as Wrike, reporting directly to the Manager of Lead Management. Working closely with multiple business units, this role enables sales process improvement and performance gains by building campaign reports and influencing cross-functional stakeholders to adopt new best practices.

Key Responsibilities

• Assist in the design and implementation of various sales programs across all distribution channels.
• Ensure campaign implementation follows organizational guidelines and standards.
• Collaborate with subject matter experts to ensure that learning paths, learning cadence and sales tools are clearly defined, effective, and up-to-date.
• Establish and maintain formal and informal key performance indicators to track effectiveness of the sales programs, sales tools and initiatives, including sales velocity and adoption or utilization.
• Build and analyze campaign reporting data.
• Partner with senior management to identify opportunities for sales process and performance improvements.
• Influence cross-functional stakeholders to implement new best practices to close gaps or take advantage of macro trends that you identify.
• Manage projects and tasks within Wrike (project management application).

Required Qualifications

• Bachelor's degree in information systems or financial technology preferred, high school education or equivalency required.
• Experience supporting sales organizations, sales processes, sales methodologies, and strategy, with ability to serve as a trusted advisor to leadership.
• In-depth working knowledge of sales technologies deployed within the client's sales distribution channels.
• Strong credibility, interpersonal skills, and ability to work with a diverse team across the US.
• Excellent verbal and written communication skills.
• Ability to build strong working relationships with cross-functional teams and stakeholders.
• Strong problem-solving skills and ability to follow a defined process.

Embedded within the analytics and marketing team, the Campaign Analyst delivers multi-channel campaign performance reporting by managing the setup of campaign analytics and integrating data from multiple sources through collaboration with the Data Coordinator. Working closely with stakeholders at all levels, this role shapes dashboard management, weekly and quarterly insight delivery, and KPI-setting processes that drive campaign optimization.

Core Functions

• Manage the setup of campaign analytics and audience/campaign research.
• Assess and report on campaign performance leveraging multi-channel data from multiple data sources.
• Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations.
• Collaborate with Data Coordinator and other team members to collect and integrate campaign performance data.
• Deliver campaign results, insights, recommendations, and ad hoc analysis to business stakeholders at all levels in a variety of forums.
• Deliver weekly and quarterly insights along with managing relevant dashboards, newsletters, and ad hoc reporting.
• Participate actively in the KPI setting and hypothesis setting process for optimization purposes.
• Design Google Analytics and Adobe templates and provide insights and analysis for campaigns and other web-based initiatives.

Qualifications & Experience

• Proficiency in A/B testing and other web-based optimization techniques.
• Strong technology leadership skills to drive high-quality work in campaign analytics and data visualization.
• Ability to work with stakeholders independently and coordinate with team members across different geographic locations.
• Willing to continuously learn, upgrade skills, and train others.
• Able to work quickly in a high-pressure environment.

Reporting to the marketing analytics leadership, the Campaign Analyst shapes the acquisition of greater sales by providing analytics support through data preparation, data mining, customer segmentation, and predictive modeling for marketing campaigns. Partnering with business stakeholders, this role delivers dashboards, thematic analysis, and performance metrics that generate deeper customer insights for a financial services or insurance organization.

Primary Duties

• Discuss and advise business on analytics requirements.
• Support marketing campaigns through data preparation and data mining.
• Conduct pre-campaign sizing and post-campaign analysis.
• Suggest performance metrics to track and develop dashboards to provide business with greater customer insights.
• Conduct customer segmentation and thematic analysis for customer strategizing.
• Build profiles, segmentation, and predictive models for developing effective marketing campaigns.
• Explore marketing analytics techniques relevant to the industry and keep abreast of new techniques and innovative uses of statistical methods.

Skills & Qualifications

• Degree in business analytics, applied mathematics, statistics, econometrics, or related analytics field.
• Minimum 2 to 3 years of practical experience in analytics in the financial services or insurance industry.
• Knowledge of insurance products is an advantage.
• Advanced programming skills using tools such as Base SAS, Python, and R.
• Experience developing dashboards using software such as Tableau.
• Strong reasoning and analytical skills to merge statistical insights with business realities.
• Good communication, interpersonal, and time management skills with the ability to prioritize work efficiently.

Sitting at the intersection of data analytics and omni-channel marketing strategy, the Campaign Analyst builds campaign objectives and measurable KPIs by monitoring and analyzing media, video, social, mobile, and web data to assess client program performance. Operating across internal cross-functional teams and external sponsor and partner relationships, this role delivers comprehensive findings and optimization recommendations that influence strategic direction.

Duties

• Monitor and analyze media, video, social, mobile, and web data to provide insight into the performance of clients' omni-channel marketing programs.
• Work collaboratively and cross-functionally to build campaign objectives, identify measurable KPIs, and develop measurement strategies.
• Ensure consistent and relevant analytics reporting across campaigns to optimize and influence strategic direction.
• Present comprehensive findings and recommendations to both sponsors and partners.
• Conduct ad hoc analyses to provide real-time insight on new campaign launches and high-profile events and issues.
• Represent the Analytics department within internal campaign-specific cross-functional teams, owning all marketing analytics responsibilities and deliverables.
• Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices.

Requirements

• 3 or more years of experience in marketing analytics and data analysis.
• Demonstrable knowledge of analytics platforms, testing tools, and other BI tools.
• A proven track record of driving analytical insights into tangible results.
• Strong proficiency with Google Analytics, with familiarity with Google Tag Manager a plus.
• Ability to interpret and visualize data via Excel and PowerPoint, with Tableau experience preferred.
• Excellent communication, organizational, and time prioritization skills, with the ability to work effectively under minimal direction.

A key member of the Analytics and Data Science team, the Campaign Analyst leads the ongoing validation and evolution of marketing measurement frameworks by translating marketing requirements into campaign and analytical tasks across digital marketing, CRM, and big data environments. Collaborating across the broader analytics function, this role delivers automated campaign reporting and data-driven insights that shape campaign decisions and support marketing project outcomes.

Functions

• Translate marketing requirements into campaign and analytical tasks.
• Perform data, statistical, and customer analysis to understand how campaign interventions, product changes, and market dynamics impact the business.
• Collect and transform data from a variety of digital marketing, analytics tools, CRM tools, and big data environments.
• Deliver analysis, insights, and recommendations to support marketing campaign decisions and broader marketing projects.
• Automate marketing campaigns and the associated post-campaign reporting.
• Take a leading technical expert role in the ongoing validation and continual evolution of marketing measurement frameworks.
• Collaborate with the broader Analytics and Data Science team to share ideas and discuss analytical approaches.

Experience & Qualifications

• Tertiary qualifications in a quantitative discipline such as mathematics, statistics, computer science, actuarial studies, or economics.
• 3 or more years in a data analytics role working with customer data to identify trends, behaviors, and growth opportunities by customer segment.
• Experience in validating, cleansing, and manipulating data to ensure data quality sufficient to drive accurate insight.
• Proficient coding skills in SQL and Python for extracting, manipulating, and creating large and complex datasets.
• Experience with test-and-learn methodologies and design and measurement of A/B tests.
• Experience building and using visualization tools such as Thoughtspot and Power BI.

Successful data-driven marketing campaign delivery depends on the Senior Campaign Analyst, who builds and enhances analytics dashboards, conducts pre- and post-campaign analysis, and partners closely with campaign managers to ensure initiatives launch on time. Based within a team serving financial services and insurance business units, this role champions data-driven decision-making and ensures compliance with internal and external policies to advance scalability of campaign design assets.

Accountabilities

• Support marketing campaigns through data preparation and data mining.
• Conduct pre-campaign sizing and post-campaign analysis.
• Perform data analytics and work closely with campaign managers to ensure marketing initiatives are launched on time.
• Use data expertise to support operational business teams and champion data-driven decision-making.
• Design, build, and enhance analytics dashboards and reports to enable campaign managers to make informed decisions.
• Support the build of contextual marketing campaign data marts to advance scalability and reusability of campaign design and visual analytics assets.
• Ensure all tasks comply with internal and external policies, guidelines, and regulations, and proactively identify and mitigate compliance and regulatory risks.

Technical Qualifications

• Bachelor's degree in business analytics, statistics, economics, actuarial science, or equivalent quantitative discipline.
• Minimum 2 to 3 years of practical experience in analytics in the financial services or insurance industry.
• Experience in the insurance or financial services industry is a plus.
• Strong SQL knowledge and programming skills using tools such as SAS Viya, Zeppelin, and Python.
• Experience with data visualization software such as Tableau.
• Strong reasoning and analytical skills to merge statistical insights with business realities.
• High level of integrity, accountability, adaptability, and collaborative attitude.

As the Campaign Analyst, this role generates campaign lists, manages offer fulfillment, schedules and automates campaign jobs across channels, and tracks customer response data to support CRM and business analytics teams. The campaign operations function relies on this work to ensure end-to-end campaign processes and documentation standards are maintained for audit purposes and to improve platform adoption across the organization.

Key Deliverables

• Provide support, reviews, and guidance to business users on campaign build, test, and execution to ensure platform adoption.
• Understand product and business subject matter expertise based on assigned campaigns to improve efficiency and share knowledge across team members.
• Generate campaign lists, offers, fulfillment, and tracking accurately according to agreed requirements defined with business and analytics teams.
• Advise on expected delivery dates based on campaign complexity and enhance templates, macros, and extraction queries to increase efficiency.
• Schedule, automate, and monitor campaign jobs across channels and product owners, including ad hoc and evergreen campaigns.
• Track and generate customer response and campaign fulfillment data, and report to Campaign Engagement for analysis and reporting.
• Ensure end-to-end campaign processes and standards are followed and maintain complete documentation for audit and future reference purposes.

Position Requirements

• Degree or master's in decision science, statistics, economics, IT, computer science, or related discipline.
• Minimum 3 years of experience in campaign analytics, data warehouse, data analytics, or campaign management.
• Good knowledge and hands-on experience in campaign build, test, validation, and deployment using IBM Marketing (Unica) or SAS.
• Proven track record in developing and implementing campaign data marts, campaign tracking, and data acquisition for the financial industry.
• Ability to multitask in a deadline-driven environment with exceptional attention to detail.

Senior Campaign Analyst leads recall and warranty extension campaign management by reviewing claims for compliance, managing weekly Campaign Meetings, and verifying campaign VINs against the Global Warranty Management System to ensure accurate reimbursement. The work directly supports the Warranty Operations Manager and cross-functional engineering and design departments by building and distributing data analysis reports and coordinating recall launches.

Strategic Responsibilities

• Manage processes and functions for recall and warranty extensions.
• Lead weekly Campaign Meeting for Warranty Extensions and Recalls.
• Provide service campaign support for port operations, load stops, sales, and monitor claim processing.
• Review and update recalls and warranty extensions in compliance with warranty policy and procedure manuals and other applicable documents.
• Create and distribute monthly VIN identification files and quarterly government reports to the Legal Department.
• Build and distribute data analysis reports and communicate recall priorities to various departments in accordance with the Product Quality Management System.
• Verify campaign VINs against Global Warranty Management System to ensure all campaigns are accurately reimbursed.
• Initiate and manage recall launches directed by the Warranty Operations Manager across relevant engineering and design departments.

Minimum Qualifications

• Minimum 2 years of experience in an automotive-related field and performing general office duties.
• Experience in campaign analytics, data warehouse, data analytics, or campaign management in a related field.
• Minimum 2 years of experience with SQL and QMF queries.
• Minimum 2 years of experience with IBM AS/400.
• Proficiency in Microsoft Office.
• Strong problem-solving and logical reasoning abilities.
• Excellent oral and written communication skills.

The Marketing Campaign Analyst owns the gathering and analysis of data that provides performance insights and forecasting trends for short- and long-term marketing campaigns across digital advertising, email, direct mail, and events. Working with Marketing Campaign Managers to define KPI frameworks and build campaign dashboards, this role improves marketing data and analytics capabilities that enable measurable business performance improvements and future growth.

Areas of Ownership

• Collaborate with marketing partners to understand payment products and the customer experience across application, activation, and usage stages.
• Work with Marketing Campaign Managers to define the right mix of KPIs that measure campaign performance across multiple channels including digital advertising, email, direct mail, and events.
• Research and use data sources from multiple areas of the business to build campaign dashboards and reports that identify trends enabling performance improvements.
• Translate campaign performance metrics and business trends into meaningful insights that help Marketing Campaign Managers plan short- and long-term solutions.
• Use visualization tools to drive marketing storytelling across multiple products and teams in concise and compelling ways.
• Respond to ad hoc reporting requests to help evaluate the impact and ROI of marketing initiatives.

Background & Experience

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent experience.
• Minimum 2 years of experience in marketing analytics.
• Demonstrated track record of creating and delivering insights using marketing analytics that have driven measurable business performance improvements.
• Proficient understanding of marketing data and technologies for both digital and non-digital channels.
• Advanced Excel skills including vLookups, pivot tables, and advanced calculation formulas, plus experience with Tableau or other data visualization tools.
• Outstanding written and verbal communication skills, comfortable working with global teams.
• Self-starter with the ability to manage multiple projects simultaneously, meet deadlines with minimal oversight, and adapt quickly to industry changes.

Embedded within the marketing automation and CRM function, the Campaign Analyst delivers cross-channel performance reports and measurement dashboards by mapping data decisioning rules, building campaigns within the marketing automation platform, and analyzing omni-channel communication impacts. Working closely with data warehouse architects and campaign brief owners, this role shapes actionable insights and optimization strategies that support innovation and business growth.

Role Responsibilities

• Receive and interpret planned and ad hoc marketing campaign briefs for targeted and segmented database communications.
• Provide insight and recommendations for implementing new methodologies, cross-sell opportunities, and conversion optimization within the automation platform.
• Analyze behavioral trends and communication triggers within the automation platform to provide actionable insights based on available analytics data.
• Analyze the impact of omni-channel communications to optimize performance and provide insights that support innovation and growth.
• Identify objectives of lifecycle management campaign briefs and advise on suitable measurement strategies using benchmarking across all channels.
• Provide campaign data lists ensuring campaign structure is consistent, compliant, and within data management policies and processes.
• Design and deliver campaigns within the marketing automation platform using complex segmentation, multi-send functionality, and automated decisioning to meet campaign briefs.
• Maintain a detailed understanding of the data warehouse architecture and advise on appropriate schema use in campaign design and build.

Knowledge, Skills & Abilities

• Experience developing campaigns within a complex marketing automation platform.
• Strong experience in database architecture, analysis, and query.
• Demonstrated ability to build effective data-driven campaigns to a provided brief with SME consultation capabilities in the area of data-driven campaigns.
• High level of experience working with analytical software, including Google Analytics, Adobe platform, and Sitecore.
• Strong IT, data, and analytical capabilities.
• Good time management and organizational skills to balance multiple projects.

Reporting to the CRM Campaign Manager and CRM Delivery Lead, the Campaign Analyst shapes all campaign and QA processes by planning and delivering campaign audiences for commercial and community CRM programs, developing automated lifecycle communications, and evolving audience segments as business needs change. Partnering with the Technology team, this role ensures the campaign platform integrates accurately with the data warehouse to drive personalized customer engagement and retention outcomes.

Job Functions

• Deliver all campaign and QA processes, troubleshoot performance issues, and continually develop data processes including contact and response history processing.
• Plan and deliver all campaign audiences for commercial and community CRM campaigns, including template configuration, offer optimizations, forms, attributes, and workflows.
• Develop automated lifecycle communications focused on providing personalized experiences that increase engagement and retention.
• Develop and continually evolve all audience segments as business needs change.
• Collaborate with the Technology team to ensure the campaign platform aligns and integrates with the data warehouse and that campaign data flows accurately across platforms.
• Collaborate with CRM Campaign Manager and CRM Delivery Lead to enhance campaign briefing processes and performance reporting capabilities.

Professional Experience

• 1 to 3 years of experience in a campaign operations role working on HCL Unica, IBM Campaign, or a similar platform.
• Experience working with multiple customer and relational databases.
• Experience in developing automated campaign programs and working with propensity models and customer segmentations.
• SQL proficiency for querying databases and core data processing activities.
• Understanding of data processing techniques and data manipulation tools.
• Experience using reporting tools such as Google Analytics and Tableau.

Sitting at the intersection of paid media strategy and digital analytics, the Digital Campaign Analyst builds and optimizes paid search and social campaigns across platforms including Amazon, SEM, and affiliate channels by conducting keyword research, managing campaign parameters, and compiling cross-platform performance data. Operating across retail, ecommerce, and marketing teams, this role delivers weekly and monthly analysis reports that inform future strategy and drive customer acquisition outcomes.

Operational Focus

• Contribute to the development of digital media strategies.
• Implement paid media campaigns across search and social platforms, including keyword research, campaign creation, ad sets, audience management, and measurement.
• Optimize campaigns through performance review and ongoing feedback from web and marketing teams.
• Upload and configure campaign parameters including creative, budgets, dates, and targets.
• Assist with product flow management across paid media channels including social, SEM, and affiliate.
• Compile data across media platforms and create weekly and monthly reports including analysis for insights, optimizations, and future strategy development.
• Research and analyze keywords for Amazon product listings, search campaigns, and Amazon campaigns.
• Monitor campaign budgets, KPIs, and the latest trends in social media advertising formats and technologies.

Education & Experience

• Experience in the retail and consumer products sector.
• Experience managing paid social media and paid search campaigns, including prior work on customer acquisition for ecommerce sites.
• Strong analytical skills with the ability to compile data across multiple media platforms and produce actionable reporting.
• Proficiency in Excel with knowledge of Google Analytics and Facebook certification an asset.
• Excellent organizational skills with the ability to manage multiple projects in parallel under pressure.
• Strong creative, initiative, and adaptability skills with experience working in a multidisciplinary team.

A key member of the Campaign Analyst team at Vodafone Australia, the Senior Campaign Analyst leads end-to-end build and delivery of campaigns across SMS, eDM, push notifications, and paid media using SAS CI360 and Teradata toolsets. Collaborating across marketing, technology, and cross-functional stakeholders, this role devises and manages targeting, testing, and optimization methods that increase audience engagement, conversion, and monetization for the Vodafone customer base.

Leadership Responsibilities

• Manage end-to-end build and delivery of campaigns across SMS, eDM, push notifications, paid media, and journey builder, and orchestrate campaigns across channels.
• Optimize and automate campaigns by utilizing data and platforms to propose the best delivery methods for personalized campaigns.
• Identify opportunities to simplify and automate campaigns and lead cross-functional teams to implement changes.
• Embed robust test-and-learn methodologies into campaigns and contribute to a culture of testing and data-driven improvement.
• Lead initiatives to improve targeting through accurate and timely campaign reporting and use of previous campaign findings to refine marketing effectiveness.
• Devise and manage the implementation, analysis, targeting, and testing of new methods to increase audience engagement, conversion, and monetization.
• Own all aspects of trafficking, optimization, and troubleshooting with a focus on efficiency and scalability.

Qualifications & Experience

• 5 or more years of hands-on experience in customer campaign execution, ideally in a telco, bank, or subscription media company.
• Understanding of data-driven marketing, digital marketing, marketing analytics, and lead management.
• Direct experience with SAS CI360, Salesforce Marketing Cloud, or advanced knowledge of other campaign platforms.
• Strong SQL skills and good understanding of relational database structure, ideally using Teradata.
• Analytically driven with a demonstrated record of using insights to improve customer experience and business outcomes.
• Strong communication skills with the ability to work collaboratively with different stakeholders and manage conflicting priorities in an agile environment.

Consistent ROI across Goodyear's direct marketing channels depends on the CRM Campaign Analyst, who plans, manages, and executes campaigns across email, direct mail, and SMS for Goodyear.com, Goodyear Auto Service, Just Tires, and Roll by Goodyear. Serving as the operational link between Goodyear's CRM Manager, in-house analytics team, and the CRM agency, this role builds KPI analysis and ensures best-practice audience segmentation and tracking across all direct communication channels.

Day-to-Day Responsibilities

• Plan, manage, and execute direct marketing campaigns across all direct channels including email, direct mail, and SMS to support retail and ecommerce businesses.
• Author all campaign requirements documentation and communicate requirements to the marketing campaign agency for ad hoc and consumer journey campaigns.
• Ensure proper audience selection, segmentation, testing, and tracking of direct marketing campaigns.
• Proof all campaigns through extensive audit procedures prior to execution.
• Manage the CRM database structure and utilize SQL to query the CRM master database to validate campaign selection criteria and quantities.
• Build KPI analysis for all direct marketing campaigns and partner with the in-house analytics team to conduct deeper analysis of test campaigns.
• Provide insights into campaign performance for management and business stakeholders.

Required Qualifications

• Bachelor's degree in marketing, business, or analytics.
• 3 to 5 years of experience in email, digital marketing, eCommerce, direct marketing, or analytics.
• Experience managing vendors and aggressive timelines.
• Knowledge of SQL programming and relational database structures with database query logical thinking capabilities.
• Experience with Adobe Campaign or a similar CRM campaign management platform.
• Google BigQuery experience is a plus.
• Strong Excel, Access, and Word skills.

As the Senior Campaign Analyst, this role leads the full campaign deployment process for full-service customers by building platform solutions, managing internal and external UAT, coordinating QA, scheduling, and post-deployment validation across designated accounts. The account management and production vendor teams rely on this work to ensure client satisfaction, timely project completion, and accurate campaign documentation that supports ongoing performance reporting.

Ownership Areas

• Build platform-related solutions for full-service customers, including campaign creation, internal and external UAT, change management, approval process, QA, scheduling, and post-deployment validation.
• Serve as the primary escalation contact for client issues and questions related to full-service email campaigns.
• Ensure overall client satisfaction through timely and accurate completion of projects.
• Maintain campaign process and program documentation and update knowledge base articles and client case studies as necessary.
• Provide weekly account updates to BSA, account team, and clients, and attend recurring internal and external account meetings.
• Track non-deployment activity and provide monthly reports to Campaign Manager and Team Lead.
• Provide back-up support during vendor outages and provide input on Campaign Solutions processes and template forms.

Skills & Qualifications

• Bachelor's degree in marketing, business administration, MIS, or computer science preferred.
• Strong interest in interactive marketing with experience working on email campaign tools and knowledge of the internet space and various ESP clients.
• Basic understanding of HTML and Freemarker.
• Intermediate proficiency in Microsoft Word, Access, and Excel.
• Proven ability to prioritize multiple projects in a deadline-driven environment with outstanding communication and project management skills.
• Excellent client-facing communication skills with a customer-oriented attitude.
• Able to learn, work collaboratively, and maintain a positive, persevering approach in a results-oriented environment.
• Willingness and ability to work in shifts.

Senior Campaign Support Analyst manages complex campaign execution in Unica or Neolane, owns written business requirements from creation through solution delivery, and leads troubleshooting of campaign count issues for Targetbase's Executed Campaign, Custom Client Reports, and Datamart Build services. The work directly supports clients and multidisciplinary internal teams by synthesizing complex data into actionable BI specifications that drive campaign performance and reporting accuracy.

Executive Functions

• Create and execute complex campaigns in Unica or Neolane as defined by client.
• Serve as subject matter expert on client data sources, database structures, email and preference data, and key business rules that drive campaign and reporting outputs.
• Lead troubleshooting of campaign count issues, questions, and research.
• Gather report requirements from end users and interface with clients and multi-disciplinary teams to support solution delivery.
• Assist clients and internal teams in identifying KPIs and defining reports, dashboards, and scorecards.
• Synthesize complex information into accurate, concise written requirements at multiple levels of detail, and run JAD and discovery sessions with supporting documentation.
• Take primary ownership of written business requirements, design, and technical specifications from initial creation through change management and solution delivery.
• Perform analysis of new data for inclusion in the BI solution and conduct ad hoc data analysis to support the requirements process.

Education & Experience

• Bachelor's degree in computer science, information technology, management, or related field, master's degree preferred.
• 5 or more years of experience writing detailed requirements specifications for IT solution delivery with a significant business intelligence component.
• 5 or more years of experience as a business requirements analyst with full lifecycle software implementations involving campaign support.
• Experience with database marketing, direct marketing, email marketing, and interactive marketing, with knowledge of marketing database structures.
• Experience with dimensional, logical, and physical data modeling for data warehouses and data marts, including data modeling theory and best practices.
• Working knowledge of Unica, Adobe Campaign, or Salesforce Marketing Cloud with SQL experience.
• Consultative approach to campaign planning and execution with ability to manage conflicting priorities, ensure SLA compliance, and thrive in complex data environments.