CAMPAIGN COORDINATOR JOB DESCRIPTION

Few marketing investments fail as quietly as a campaign that was built on the right strategy but never properly executed. When deployment timelines slip, A/B tests go unmonitored, and lead nurture sequences stall mid-funnel, demand generation numbers collapse well before anyone identifies the cause. The Campaign Coordinator owns the operational layer that keeps this from happening: scheduling, deploying, and optimizing multi-channel digital programs across email, SMS, and paid channels. In B2B and B2C contexts alike, this role answers directly to demand generation or marketing operations leadership and is measured against pipeline contribution and engagement rate benchmarks.

As the Campaign Coordinator, you will manage the end-to-end execution of digital marketing campaigns, from initial briefing and list segmentation through deployment, A/B testing, and performance reporting that feeds directly into pipeline and revenue targets. You will work across marketing, content, sales, and analytics stakeholders, with scope spanning email automation workflows, landing page builds, and campaign budget tracking within a marketing operations or demand generation function.

Career Impact: Hands-on ownership of full-funnel campaign execution builds the demand generation fluency that hiring managers in martech, SaaS, and B2B services actively seek when filling senior marketing roles.

Business Impact: The campaigns you deploy and optimize are the primary mechanism driving qualified lead volume and customer retention rates that sales teams depend on to hit pipeline targets.

Growth Opportunity: Direct exposure to marketing automation platforms, programmatic media trafficking, and campaign analytics positions you for advancement into roles such as Marketing Automation Manager or Demand Generation Manager.

Company Value: Teams in this function typically offer a cross-functional working environment where coordinators engage directly with VP-level advertising operations and creative services leadership from day one.

• Design and deploy email, SMS, and multi-channel campaign programs to support lead nurturing and pipeline growth.
• Coordinate campaign briefs, timelines, and approval workflows across content, design, and sales stakeholders to keep launches on schedule.
• Build and maintain landing pages, opt-in forms, and segmented lists aligned to campaign targeting and audience lifecycle stage.
• Execute A/B tests on subject lines, creative, and copy to identify improvements and document findings for the broader marketing team.
• Monitor active campaign performance against engagement rate and conversion benchmarks, escalating anomalies with a recommended corrective action.
• Compile weekly, monthly, and quarterly campaign performance reports and present findings to demand generation leadership.
• Partner with sales teams to communicate active campaign activity and ensure follow-up sequences align with current outreach priorities.
• Maintain campaign budget tracking across digital programs and flag variances to the marketing operations lead.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• 2 or more years of digital marketing or campaign coordination experience, with demonstrated ownership of email or multi-channel campaign execution.
• Proficiency in HTML and CSS sufficient to build, edit, and troubleshoot email templates across major clients and operating systems.
• Demonstrated ability to manage multiple concurrent campaigns under strict deadlines with strong attention to detail.
• Working knowledge of list segmentation, lead scoring logic, and marketing automation workflows including drip sequences and trigger-based sends.
• Strong written and verbal communication skills, with experience presenting campaign results to cross-functional stakeholders.
• Competency in spreadsheet and data tools sufficient to build dashboards, track budget line items, and interpret campaign analytics.

• Experience with programmatic media buying, ad serving platforms, or campaign trafficking in a digital advertising operations environment.
• Familiarity with A/B testing methodology and statistical significance concepts as applied to email or paid channel optimization.
• Prior experience supporting customer success or renewal-focused campaign programs within a SaaS or subscription business model.
• Certification in a marketing automation or email marketing platform.

• Email open rate and click-to-open rate against established industry benchmarks per campaign cohort.
• Lead-to-opportunity conversion rate, measuring how effectively nurtured contacts enter the sales pipeline.
• Campaign deployment accuracy rate, tracking on-time launches with zero critical errors per monthly send volume.
• A/B test iteration velocity, counting the number of completed tests with documented results per quarter.
• Landing page form submission rate, reflecting how well campaign assets convert inbound traffic to captured leads.
• Typical tools: Marketing automation platforms (commonly Pardot or HubSpot); CRM and analytics (commonly Salesforce, Google Analytics).

• Base Salary Range: $45,000 to $62,000 annually, depending on experience and market
• Bonus: Performance-based bonus of 5 to 10% tied to pipeline and campaign targets
• Equity: Typically not offered at this level; possible at growth-stage companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies
• PTO: 15 to 20 days annually, plus standard federal holidays
• Common Perks: Professional development budget, marketing tool access, remote or hybrid schedule

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a background check is a condition of employment for this position. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants and employees with disabilities upon request. Candidates must be authorized to work in the United States prior to hire.

The Campaign Coordinator owns end-to-end execution of Data Services programs, building campaigns across multiple technology platforms and CRM systems. Working with internal teams and client-facing stakeholders, this role delivers program outcomes that directly support lead generation and email marketing performance.

Key Responsibilities

• Gather internal and external client deliverables to support campaign execution.
• Manage expectations across different levels of management.
• Build campaigns using various technology platforms.
• Manage, execute, and deliver all Data Services programs.
• Chair troubleshooting client-facing conference calls.
• Work with the email task force to leverage email marketing.
• Provide excellent customer service through written and verbal communications promptly.

Required Qualifications

• Bachelor's degree in a relevant field.
• Background in campaign or account management, marketing, or communications.
• Prior experience in lead or demand generation, online advertising, and email marketing.
• Advanced knowledge of MS Office programs and ability to navigate multiple technology platforms and CRM systems.
• Basic HTML coding skills.
• Strong written communication, customer relations, time management, and organizational skills.
• Strong attention to detail when working with large amounts of data, with demonstrated initiative and creativity in problem-solving.
• Ability to navigate cultural differences when working with international stakeholders.

Embedded within a client-facing political campaign team, the Campaign Coordinator delivers individualized voter contact programs, coalition-building efforts, and outreach materials spanning direct mail, press releases, and social media. Working closely with elected officials, opinion leaders, and media partners, this role advances client objectives through integrated grassroots strategy and precise targeting.

Core Functions

• Analyze the political landscape and devise strategy for executing the campaign plan.
• Design and execute individualized voter contact programs.
• Write, edit, and proofread outreach materials including direct mail, press releases, talking points, and fact sheets.
• Build coalitions in support of client objectives, including stakeholders, elected officials, opinion leaders, and the media.
• Utilize voter contact programs including voter file management, micro-targeting, voter ID programs, phone programs, and integrated social media.
• Identify and work with media, demonstrating knowledge of traditional and social media.
• Attend client and regulatory meetings, meet deadlines, and draft reports.

Qualifications & Experience

• Bachelor's degree or higher with a strong academic record.
• 1 to 3 years of campaign, grassroots, or organizing experience.
• Proficiency in Microsoft Office.
• Experience managing voter contact databases a plus.
• Strong communication, critical thinking, research, writing, editing, and interpersonal skills.
• Detail-oriented with a strong work ethic.

Reporting to program and marketing leadership, the Campaign Coordinator shapes multi-brand email campaigns from design and deployment through A/B testing and analytics reporting. Partnering with content writers, designers, and stakeholders, this role builds the template infrastructure and landing page assets that improve campaign results and support lead generation goals.

Primary Duties

• Design, format, schedule, and deploy marketing emails, newsletters, and operational emails across all brands.
• Monitor the status and progress of email projects to ensure schedules are accurate and campaigns are on target.
• Coordinate with program managers, content writers, and designers to deliver email projects and improve campaign results.
• Work with stakeholders to strategize new campaign initiatives and generate ideas to promote products and services.
• Set up and conduct email A/B tests to identify areas for improvement.
• Create and design web forms, landing pages, opt-in forms, and operational pages for lead generation and organizational goals.
• Monitor email deployments and campaign analytics, and advise the marketing team on exceptions and email best practices.
• Create email storage, reporting protocols, and new templates to support organizational goals.

Skills & Qualifications

• Understanding of marketing principles and strategy.
• Demonstrated proficiency in HTML, CSS, and Adobe Creative Suite.
• Knowledge of Pardot preferred.
• Proficiency in Microsoft Office on both Windows and Mac.
• Ability to learn and use project management software.
• Superior communication, collaboration, organization, and problem-solving skills.
• Ability to prioritize and manage workload under critical project timelines while working independently and in teams.

Sitting at the intersection of donor relations and prospect research, the Campaign Coordinator builds and manages a major donor pipeline by producing detailed profiles, implementing moves management strategies, and ensuring stakeholders receive timely proposals and impact updates. Operating across CRM database management and compliance obligations, this role enables fundraising outcomes that sustain the organization's major gifts program.

Duties

• Provide administrative support and assist in the preparation of correspondence, meetings, events, and engagement activities for the Senior Manager, Philanthropy.
• Implement moves management strategies to develop a pipeline of major donors and key stakeholders.
• Conduct extensive prospect and donor research and produce detailed profiles to assist engagement.
• Ensure major donors and stakeholders receive timely and accurate proposals, reports, and impact updates.
• Maintain accurate and secure records of all donor contacts in the CRM database.
• Ensure compliance with all relevant tax and NFP legislation.

Experience & Qualifications

• Experience in coordinating prospect research and producing detailed donor and prospect profiles.
• Sound experience using donor or customer relationship databases.
• Understanding of best practice relationship management.
• Highly developed project management and time management skills with demonstrated attention to detail and ability to work to strict deadlines.
• Strong interpersonal and communication skills, both written and verbal.
• Ability to maintain a high standard of donor support services.

A key member of the account team, the Campaign Coordinator leads day-to-day delivery of a high volume of property marketing campaigns for a national Commercial Property account, managing client briefs, supplier negotiations, and dispatch through an online marketing platform. Collaborating across senior team members, the Performance Analyst team, and key client contacts, this role shapes campaign spend decisions and supports the development of large-scale proposals.

Functions

• Manage day-to-day campaign activity from initial client briefing through to artworking and dispatch.
• Communicate with contacts through a ticket triaging system for the prioritization of requests.
• Manage the activation of campaigns on approval of quotes and receipt of payment.
• Communicate with key suppliers and media reps to manage rate negotiations, special deals, and artwork dispatch and deadline management.
• Assist senior team members with the development of proposals and delivery of large-scale campaigns.
• Collaborate with the Performance Analyst team to leverage insights and determine future spend and opportunities.
• Assist team leaders with scheduling internal or client meetings and events, including preparation of meeting collateral and organizing catering.

Requirements

• Bachelor's degree in Marketing or Communications.
• At least 1 year of workplace experience in an integrated marketing capacity or customer service role.
• Exposure to the environment of an integrated agency, media company, or client-side marketer.
• Comfort working with technology and ability to troubleshoot or problem solve.
• Exceptional communication skills with a history of building strong client relationships, and a client-focused, results-oriented approach.

Improved customer retention and pipeline growth depend on the Campaign Coordinator, who builds and manages email, SMS, and AI campaigns across multiple brands, coordinating full-funnel automation workflows and A/B testing to optimize conversion. Based within a cross-functional marketing team, this role also develops mobile-friendly templates in partnership with developers and reports performance results across paid and unpaid channels.

Accountabilities

• Build email marketing, SMS, and AI campaigns to promote products and services and nurture leads across multiple brands.
• Schedule, test, and send messages using email automation software.
• Coordinate full-funnel automation email nurturing workflows.
• Optimize results by testing subject lines, personalization, creative, and copy.
• Manage schedules of all email, SMS, and AI deployments, including the email marketing calendar.
• Report on campaign results and monitor improvements across email, SMS, and AI channels.
• Manage A/B testing of new creative and copy for email, SMS, and AI campaigns.
• Work with developers to create mobile-friendly marketing templates that ensure regulatory compliance.
• Create, support, execute, and measure highly converting email, SMS, and AI marketing strategies for B2C lead nurturing campaigns.

Technical Qualifications

• 1 to 2 years of experience in a marketing role, preferably in email, SMS, or AI marketing.
• Experience creating email drip campaigns, ad hoc email blasts, and HTML email templates for a variety of email clients and operating systems.
• Knowledge of email and text communication and distribution techniques that engage customers and drive sales.
• Knowledge of Google Analytics.
• Familiarity with automation and email service provider software.
• Ability to scrub, segment, and grow lists, and to collaborate with content and design teams to create compelling emails.

As the Campaign Coordinator, this role supports new client onboarding alongside the VP of Advertising Operations and Director of Creative Services, creating SOPs and delivery documentation while monitoring post-launch team performance across digital ad operations. The delivery and client success teams rely on this work to maintain continuous post-launch reporting, resolve escalations, and drive ongoing improvements in creative services and campaign trafficking.

Operational Focus

• Work alongside the VP of Advertising Operations and the Director of Creative Services to onboard new clients and gather digital advertising requirements.
• Create documentation such as workflows and SOPs for the service delivery plan.
• Assist in developing plans for monitoring the delivery team's progress and provide regular post-launch reports to clients.
• Provide continuous guidance and support to clients, leading status calls, troubleshooting issues, and brainstorming solutions.
• Provide suggestions for continuous process improvements in operations and creative services.
• Keep up to date with relevant news and trends in digital ad operations, becoming a subject matter expert.
• Travel to offshore team locations, typically once a year.

Position Requirements

• Bachelor's degree in marketing, communications, or a relevant discipline.
• 1 to 3 years of experience in creative design, development, or digital ad operations.
• Knowledge of campaign trafficking, ad serving, analytics, programmatic media buying, campaign optimization, SEM, mobile, and video preferred.
• Understanding of graphic design best practices.
• Prior experience with creative services, banner ad design, or website development a plus.
• Strong proficiency in MS Office, particularly Excel.
• Familiarity interpreting and explaining complex data.
• Experience using tools for customer management and data analytics, including Salesforce, Tableau, and JIRA.
• Strong analytical and strategic thinking ability.
• Excellent interpersonal, planning, and organizational skills.

Digital Campaign Coordinator leads program management and scheduling for digital customer success initiatives, building logistical workflows and targeted multi-channel campaigns in partnership with enablement leads and product marketing managers. The work directly supports customer retention and expansion by converting users into product champions and delivering weekly, monthly, and quarterly performance reporting to leadership.

Key Deliverables

• Drive customer success by converting users in a client organization into product champions.
• Lead program management and scheduling for digital customer success initiatives with a focus on industry delivery.
• Develop and implement high-value assets to improve customer retention.
• Partner with enablement leads, product marketing managers, and subject matter experts to build logistical workflows and deliver engaging content that accelerates adoption and expansion.
• Support the creation of targeted campaigns across multiple channels to improve active user engagement with specific customer segments.
• Execute campaign strategy by writing campaign briefs and overseeing deployment, coordinating cross-organizationally with stakeholders.
• Analyze campaign and program performance and report results to leadership on a weekly, monthly, and quarterly cadence.

Knowledge, Skills & Abilities

• Bachelor's degree required.
• 2 to 3 years of hands-on experience in program and project management.
• Customer success experience a plus.
• Experience tracking and reporting on email and nurture programs to drive qualified leads to sales or customer renewals.
• Intermediate to advanced proficiency with Salesforce.com.
• Basic proficiency in Asana and other reporting tools.
• Technically capable with excellent communication skills.

The Campaign Coordinator owns the execution of digital marketing programs and time-based campaigns that drive qualified leads, build a sales pipeline, and consistently produce engagement rates above industry benchmarks. Partnering with content teams, the demand generation team, and sales, this role tracks budget expenditures and conversion metrics to ensure campaign spending and targeting remain on target.

Areas of Ownership

• Coordinate the launch of digital marketing programs and time-based campaigns to drive qualified leads and build pipeline.
• Execute email-based programs that produce engagement rates consistently above industry standards.
• Continuously monitor and seek opportunities to improve digital marketing and campaign effectiveness.
• Work with content teams to ensure content is optimally distributed and targeted to new and existing prospective buyers.
• Build and manage key landing pages, offers, and messaging to support pipeline and campaign objectives.
• Build weekly reports on active campaigns and digital marketing efforts in partnership with the demand generation team.
• Work directly with sales teams to ensure alignment on active campaigns and to drive up conversion rates.
• Establish, track, and report on budget expenses across various marketing programs to ensure spending remains on target.

Background & Experience

• 2 or more years of software marketing experience.
• Proven experience contributing to digital marketing and campaign efforts.
• Strong ability to understand marketing metrics and use data to drive campaign effectiveness.
• Ability to analyze and evaluate business issues and document business and go-to-market plans.
• Experience using Salesforce.com and Google Analytics to compile results and build dashboards.
• Excellent interpersonal skills with the ability to work cross-functionally, and strong self-motivation to thrive in a fast-changing environment.

Embedded within a mission-driven advocacy organization, the Campaign Coordinator delivers research-informed campaign tactics across email, social media, petitions, and advertisements to advance strategic victories for animals. Working closely with internal teams and partner organizations, this role builds and maintains the scheduling, coalition coordination, and content development that keep campaign plans aligned and moving toward measurable outcomes.

Role Responsibilities

• Conduct research and analysis to inform campaign strategies, communications, and project plans.
• Gather and monitor contact information and key details about target companies and their executives, including corporate structure, leadership, media presence, and affiliations.
• Prepare and execute campaign tactics within the overarching strategy, including email and social media campaigns, phone calls, petitions, and advertisements.
• Work with relevant teams to write and devise campaign materials including website content, video plans, petitions, advertisements, and social media actions.
• Plan and maintain the strategic direction and schedule of campaign tactics.
• Collaborate with internal teams and partner organizations to develop and execute campaign plans, align on goals, and debrief on progress.

Minimum Qualifications

• Strong digital research capabilities and ability to navigate various email and social media tools.
• Strong written and verbal communication skills.
• Creative thinking skills for developing campaign strategies and tactics.
• Highly organized with the ability to manage multiple moving projects simultaneously and adapt quickly to a changing campaign landscape.
• Collaborative team player with strong self-motivation and the ability to set and carry out schedules efficiently and innovatively.
• Dedication to the organization's mission with a relentless, results-driven approach to campaign execution.