BRAND MARKETING SPECIALIST JOB DESCRIPTION

A Brand Marketing Specialist is the person responsible for keeping a company's visual identity, messaging, and campaigns coherent across every channel it occupies. That scope is harder than it sounds. Practitioners in this role own the creative review cycle for marketing assets, maintain editorial calendars across departments such as Brand, Creative Services, PR, and Communications, and are held accountable when campaign imagery or copy drifts from approved brand guidelines. Most mid-market and enterprise employers structure the role inside a centralized brand or marketing communications team, where it operates as the primary point of contact for agencies, designers, and internal channel owners.

Brand Marketing Specialists in cross-industry marketing are accountable for executing multi-channel brand campaigns, maintaining visual identity standards across collateral, OOH, social, and digital channels, and ensuring that every asset reaching the market reflects approved guidelines. The role typically reports to a Brand Marketing Manager or Senior Manager and partners with Creative Services, PR, Digital, and external agency contacts to deliver on-time, on-budget activations across national and local markets.

Career Impact: Owning the creative review process and agency liaison function at this level builds deep fluency in brand governance that is directly transferable to Brand Manager and Brand Director titles.

Business Impact: When brand standards slip across agencies, vendors, and channel teams, campaign inconsistency erodes recognition among the consumer audiences the organization has invested to reach - this role prevents that outcome.

Growth Opportunity: The combination of editorial calendar ownership, cross-functional campaign coordination, and performance reporting in this role expands a specialist's scope toward senior brand strategy responsibilities within two to three years.

• Review company-wide marketing assets against brand guidelines and provide documented compliance feedback to internal and agency teams.
• Maintain master editorial calendars to ensure real-time campaign visibility across Brand, Creative Services, PR, and Communications departments.
• Execute integrated multi-channel campaigns across digital, social, OOH, and print channels to deliver against defined business objectives.
• Coordinate creative development with external agencies, designers, and vendors from brief through final asset approval.
• Update monthly brand and seasonal campaign briefs and distribute approved direction to cross-functional stakeholders.
• Monitor campaign performance data and prepare recurring reports for senior management, identifying optimization opportunities.
• Enforce brand standards across all marketing collateral by evolving asset review templates and internal processes for consistency.
• Support photo, video, and content production to ensure visual output aligns with current brand guidelines.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent work experience.
• 2 or more years of brand marketing, content creation, or integrated campaign experience, with demonstrated ownership of multi-channel activations.
• Proven ability to manage multiple projects simultaneously under deadline pressure while maintaining accuracy and brand compliance.
• Solid understanding of digital and traditional marketing channels, including social media platforms and intranet content distribution.
• Strong written and verbal communication skills, with the ability to present to senior management and external agency partners.
• Experience collaborating with cross-functional teams including Creative Services, PR, Digital, Merchandising, or equivalent departments.
• Demonstrated attention to detail in proofreading, editing, and reviewing marketing materials for accuracy and brand alignment.

• Experience managing creative agency relationships, including briefing, feedback cycles, and asset delivery at national or regional scale.
• Background in event marketing, trade show coordination, or on-site brand activation, including budget tracking for individual campaigns.
• Familiarity with SEO principles, keyword research, and content optimization as applied to brand and campaign assets.
• Prior exposure to performance analytics, including campaign reporting and data-informed recommendations for brand or channel strategy.

• Brand asset compliance rate, measuring the share of reviewed materials approved without major revision.
• Campaign on-time delivery rate, reflecting adherence to editorial calendar milestones across all active programs.
• Social channel engagement rate, tracking audience interaction relative to reach across managed brand platforms.
• Number of cross-functional stakeholder teams actively aligned to current brand guidelines within a defined review cycle.
• Agency feedback turnaround time, measuring how quickly compliance notes are delivered relative to agreed SLA windows.
• Typical tools: Social media management (commonly Hootsuite or Sprout Social), project management (commonly Asana or Monday.com).

• Base Salary Range: $55,000 to $80,000 per year depending on location and experience.
• Bonus: Annual performance bonus of 5 to 10 percent of base salary, where applicable.
• Equity: Not typically offered at this level in non-startup environments.
• Health Benefits: Medical, dental, and vision coverage, typically employer-subsidized.
• PTO: 15 to 20 days per year, plus standard federal holidays.
• Common Perks: Professional development budget, remote or hybrid schedule options, and access to creative software subscriptions.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and employment, in accordance with applicable federal, state, and local law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law. Employment in this role is contingent on successful completion of a background check. Candidates must be authorized to work in the United States.

The Sr. Corporate Brand Marketing Specialist owns employer brand presence across websites, social media, and job boards to strengthen Hyundai Autoever America's value proposition and support recruitment. Working closely with Human Resources and the Corporate Planning team, the role shapes candidate attraction strategy and delivers measurable brand awareness outcomes through optimized digital channels.

Key Responsibilities

• Develop and maintain brand presence across company websites, social media, and job boards to support employee engagement and recruitment.
• Partner with Human Resources and internal stakeholders to build employer branding strategy aligned with overall brand messaging.
• Amplify employer brand across all channels ensuring consistency with corporate brand standards.
• Craft marketing plans for brand promotion, candidate attraction, employee advocacy, and market research.
• Analyze metrics, diagnose issues, and optimize tools and tactics for low-funnel job requisitions.
• Measure brand awareness, track KPIs, and recommend changes to brand strategy to ensure ROI.
• Monitor evolving digital media trends, applicant behavior, and recruitment trends to provide market insights.
• Respond to potential applicants through social media and other external channels.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• Minimum 5 years of experience in employer branding, marketing, or related roles.
• 2+ years of experience launching and managing social media platforms such as LinkedIn, Facebook, and Instagram in a large corporate environment.
• Strong knowledge of digital marketing, content sourcing, SEO, and SEM best practices.
• Familiarity with social media tools, digital marketing products, platforms, and candidate attraction tactics.
• Proficient in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, and OneNote.
• Strong verbal and written communication skills.

Embedded within the marketing function, the Brand Marketing Specialist strategizes and executes high-impact brand campaigns, event activations, and promotional programs from planning through on-site delivery. Working closely with the sales team and external stakeholders, the role maximizes campaign resources, tracks ROI, and drives brand growth across local, regional, national, and international events.

Core Functions

• Strategize, plan, and coordinate high-impact brand marketing activities and promotional campaigns.
• Create visual assets including event materials, digital marketing deliverables, and awareness campaigns using self-service design platforms and internal teams.
• Write copy for brand marketing assets and promote via social media, email marketing, and digital campaigns.
• Use project management and event management platforms to track processes, costs, tasks, and lead capture activities.
• Provide metrics and recaps to give Senior Management visibility into brand marketing initiatives.
• Manage fiscal responsibilities of campaigns and events to maximize resources and stay within budget.
• Plan and execute on-site event support and real-time brand promotion for local, regional, national, and international events.
• Collaborate with the sales team and external stakeholders to drive growth and ensure event objectives are met.

Qualifications and Experience

• Bachelor's degree or equivalent, preferably in Marketing, Communications, or a related field.
• 2-4 years of proven events experience, including trade shows or large-scale promotional campaigns.
• Experience in brand management and development.
• Basic design capabilities such as Canva and proficient in Microsoft Office 365.
• Experience with marketing platforms and event management programs is a plus.
• Strong written and verbal communication skills with exceptional attention to detail.
• Organized, efficient, and able to work calmly under pressure with tight deadlines.

Reporting to the Senior Manager of Brand Marketing, the Brand Marketing Specialist supports all aspects of US territory brand marketing for PlayStation, executing integrated campaigns across broadcast, digital, social, CRM, search, promotions, and retail. Partnering with product, PR, sales, operations, and agencies, the role sustains PlayStation's market leadership by delivering campaigns that drive commercial results and brand affinity at scale.

Primary Duties

• Support all aspects of brand marketing in the US territory to align with global strategy.
• Track global marketing budget and measure performance against local territory business objectives.
• Collaborate with global marketing teams to execute integrated campaigns across broadcast, digital, social, CRM, search, promotions, and retail.
• Work closely with product, PR, sales, operations, agencies, and content partners on go-to-market development and campaign launches.
• Implement third-party partnership marketing to achieve platform adoption and brand goals.
• Oversee internal and external creative, media, and digital teams and agencies as required.

Skills and Qualifications

• Bachelor's degree required, MBA a plus.
• 2+ years of experience leading teams in consumer-facing organizations with growing levels of responsibility.
• Experience in marketing for large consumer-facing brands with significant budget and campaign complexity.
• Experience working with and directing creative and media agencies across multiple projects in dynamic environments.
• Strong verbal and written communication skills with the ability to present to senior collaborators and external partners.
• Real passion for games and brands with a proactive, organized, and collaborative approach.

Sitting at the intersection of brand strategy and creative operations, the Brand Marketing Specialist reviews company-wide marketing assets, enforces brand compliance, and serves as a trusted advisor to internal teams and agencies. Operating across corporate, marketing, and product functions, the role maintains Global Brand guidelines and evolves asset review processes to ensure consistent brand integrity in every market-facing campaign.

Duties

• Ensure consistency in the way brands are represented in the market by reviewing company-wide marketing assets and providing compliance feedback.
• Serve as a brand advisor by fully understanding brand guidelines and ensuring campaign imagery and messaging remain on brand.
• Manage internal brand communications across all channels to increase awareness of brand strategy, guidelines, and updates.
• Liaise with agencies, designers, and vendors to provide brand training and produce brand-compliant campaigns.
• Maintain brand assets, hosting guidance, policies, and marketing tools needed for product teams and agencies to develop campaigns.
• Evolve templates and processes for asset reviews across the organization for consistency and ease of use.
• Project manage and support various other strategic brand initiatives as needed.

Experience and Qualifications

• Bachelor's degree required.
• Minimum 3 years of experience in marketing and communications.
• Experience in project management and working in fast-paced environments.
• Familiarity with marketing channels including social media platforms, intranet content development, and other communication technologies.
• Preference for design and creative sensibility.
• Excellent writing, communication, and attention to detail skills with the ability to balance multiple projects simultaneously.

A key member of the talent brand team, the Brand Marketing Specialist develops targeted messaging and manages content calendars across LinkedIn, Facebook, and Instagram to attract and convert top candidates. Collaborating across global marketing, brand, and talent teams, the role executes multi-channel activations and internal referral campaigns that measurably improve the candidate journey and hiring outcomes.

Job Functions

• Assist in developing targeted messaging, content, and channel management strategies using digital marketing skills and company brand standards to attract talent.
• Create content and manage a content calendar across social media channels including LinkedIn, Facebook, and Instagram.
• Execute multi-channel marketing activations and adjust strategies based on metrics to increase engagement and conversion.
• Evangelize the candidate experience and continuously improve the candidate journey.
• Design and execute internal campaigns to drive employee referrals and engagement.

Technical Qualifications

• Bachelor's degree required.
• 3+ years of experience in high-volume hiring, sourcing and marketing, or B2C acquisition marketing.
• 2+ years of experience in employment brand marketing.
• Proven ability to adapt brand strategy into targeted marketing campaigns, innovative activations, and project execution.
• Proficient in Microsoft Office, Hootsuite, Facebook Business Suite, LinkedIn Campaign Manager, Twitter Ads, Marketo, Google Ads, and Google Analytics.
• Deep analytical abilities in campaign performance, experiment design, and analysis.
• Strong cross-functional collaboration and stakeholder management skills.

Consistent regional brand growth depends on the Brand Marketing Specialist, Thrifty Foods, who assists in developing and executing integrated marketing plans for the Thrifty Foods banner. Based within a cross-functional team that includes Field Marketing, Creative Studio, Digital, Loyalty, and external agency partners, the role serves as a brand champion ensuring activations are delivered on time and within budget.

What You'll Do

• Understand the brand strategy and act as a brand champion through marketing activations.
• Collaborate with the Brand Marketing Manager on programs that support brand strategy including brief development, creative evaluation, and tactical execution.
• Work with Community and Full Service brand marketing teams to share best practices and assets for campaign activation across banners.
• Engage internal cross-functional partners including Field Marketing, Creative Studio, Digital, Loyalty, Merchandising, and external agency partners.
• Maintain accurate tracking documents and timelines to ensure on-time, within-budget delivery of marketing activations.

Background and Experience

• Undergraduate degree required.
• 5 years of relevant experience in retail, advertising, marketing, or merchandising.
• Familiarity with digital and standard marketing channels.
• Proficient in Microsoft Office Suite.
• Strong analytical, problem-solving, and writing skills.
• Exceptional interpersonal skills to build partnerships and manage multiple projects with shifting priorities.
• Bilingual English and French is an asset.

As the Brand Marketing Specialist, this role creates, edits, and schedules social media content weekly alongside a remote writers team, using platforms such as HootSuite to manage publishing workflows and grow audience engagement. The content and social team relies on this work to convert visitors into loyal followers and sustain an active, informative brand presence across digital channels.

Day-to-Day Responsibilities

• Brainstorm, create, edit, and write social media posts with a team of writers weekly.
• Schedule posts on HootSuite and manage social media publishing workflows.
• Engage with audiences across social media channels through informative and creative comments.
• Convert audience visitors into engaged followers using proven content and community strategies.
• Attend weekly team meetings and participate in creative writing opportunities.

Minimum Qualifications

• Knowledgeable about various social media platforms and content strategy.
• Highly motivated, detail-oriented, reliable, and organized.
• Adaptable to changing projects and priorities with the ability to handle multiple tasks.
• Creative thinker with the ability to use data to inform content decisions.
• Strong communication skills to engage effectively with the general public and internal teams.

Brand Marketing Specialist delivers execution and optimization of brand awareness campaigns across TV, Radio, OOH, and digital channels, elevating brand presence in the crypto market through content partnerships, influencer programs, and targeted activations. The work directly supports internal teams including Product, Demand Generation, and Content by providing clear campaign briefs and quantifiable brand impact measurement.

Key Deliverables

• Ensure successful execution and optimization of key brand awareness campaigns and metrics.
• Implement brand strategy consistently across all marketing collateral.
• Maintain brand presence across different media channels.
• Elevate brand profile in culture through content partnerships, influencer programs, and brand activations.
• Assist in campaign development and briefing of internal teams including Product, Demand Generation, and Content.

Professional Experience

• 3+ years of experience in marketing with a strong focus on brand building and strategy.
• Experience in TV, Radio, OOH, and event advertising.
• Experience quantifying brand marketing impact and brand awareness.
• Good knowledge of the crypto market.
• Experience composing creative and research briefs.
• Strong communication skills including fluent spoken and written English with the ability to match message to medium across channels.

The Brand Marketing Specialist owns paid advertising campaign execution across crypto websites, communities, influencers, and podcasts, managing budgets and automating partnership marketing reporting to drive measurable user acquisition. Working closely with top-tier crypto media and key industry figures, the role leads go-to-market planning and applies a data-driven growth mindset to optimize advertising performance across channels.

Scope of Work

• Ensure successful execution and optimization of paid advertising campaigns across crypto websites, communities, influencers, and podcasts.
• Manage budgets for paid advertising campaigns and work with external parties to drive performance.
• Lead go-to-market planning and execution for campaign launches.
• Manage and automate partnership marketing reporting.
• Collaborate closely with top-tier crypto media and key industry figures.

Knowledge Skills and Abilities

• 3+ years of experience in marketing.
• Strong focus on growth, user acquisition, and performance marketing.
• Good knowledge of the crypto market and the evolving paid marketing landscape.
• Data-driven growth mindset with strong analytical skills and a knack for numbers.
• Good communication and strategic skills.

Reporting to a senior brand leader within EY Canada, the Brand Marketing Specialist produces and manages end-to-end brand programs spanning employer brand, corporate responsibility, and sponsorship initiatives aligned with national and global priorities. Partnering with Digital, Social, PR, and Communications teams as well as Global and Americas counterparts, the role advances brand visibility and converts audiences into advocates through data-optimized multi-channel campaigns.

Areas of Ownership

• Plan, manage, and execute foundational brand programs to support the firm's market visibility and brand value in alignment with national and global priorities.
• Own the creative development process from ideation through approvals, distribution, measurement, and budget management for brand, employer brand, corporate responsibility, and sponsorship programs.
• Build project plans, tracking documents, and campaign frameworks to manage brand programs and keep teams organized.
• Collaborate across the Brand, Marketing, and Communications team to deliver customer-centric programs and content that convert audiences into advocates.
• Team with Global and Americas counterparts to identify and leverage Canadian-relevant brand programs and content.
• Work with Digital and Social teams to implement paid and unpaid strategies and optimize brand program results using keyword targeting.
• Prepare and present campaign reports in liaison with Digital, Social, PR, and Communications teams.
• Conduct brand reviews and provide guidance based on visual identity guidelines.

Education and Experience

• Bachelor's or Master's degree in Marketing, Digital Marketing, or Brand Marketing.
• 5+ years of experience managing multi-channel brand campaigns including end-to-end program ownership, agency management, and digital and social creative development.
• Proven experience working in complex, fast-paced environments managing multiple projects with competing deadlines.
• Experience indirectly managing cross-functional teams and acting as a central hub across channels and tactics.
• Strong understanding of digital and social media best practices, A/B testing, and advanced analytics.
• Exceptional project management, stakeholder management, and attention to detail.
• Collaborative, articulate, and strategic with a challenger mindset and a passion for innovation.

Embedded within the marketing function for Aussie and Lendi, the Brand Marketing Specialist executes integrated through-the-line campaigns and maintains consistent brand look and feel across assets, website, OOH, and social media for both brands. Working closely with creative agencies, suppliers, brokers, and internal cross-functional teams, the role refines brand execution using customer insight data and tracks performance to optimize all brand-building funnels.

Role Responsibilities

• Act as custodian of the Aussie and Lendi brands across all internal and external channels.
• Execute integrated through-the-line campaigns delivering against business objectives with customers at the centre.
• Support management of the creative agency relationship to create and deliver brand assets at national and local levels.
• Provide creative management for collateral, web, product packaging, and other visual communications across both brands.
• Support marketing collateral requests across teams ensuring brand guidelines are always adhered to.
• Identify brand-building opportunities internally and externally and leverage customer insight data to refine brand execution.
• Track, report, and analyze performance for the Aussie brand and marketing activities, optimizing all brand-building funnels.

Position Requirements

• Previous experience in a marketing, advertising, or agency role.
• Understanding of digital and traditional channels with proven multi-channel experience driving direct acquisition.
• Strong organizational skills with the ability to prioritize in a fast-paced environment.
• Excellent communication and relationship management skills working with agencies, suppliers, and brokers.
• Financial services experience, sponsorship, and agile ways of working are a bonus.
• Highly efficient with strong attention to detail and a proactive approach to improving processes.

As the Brand Marketing Specialist, this role upholds marketing messaging pillars and maintains master editorial calendars to ensure integrated brand and seasonal campaigns are activated consistently across all channels. The marketing department relies on this work to foster content collaboration among Brand, Customer Engagement, Advertising, Creative Services, PR, and Communications teams and deliver on-brand content efficiently and on schedule.

Accountabilities

• Uphold marketing messaging pillars appropriately across channel strategies.
• Update monthly brand and seasonal campaign briefs to communicate and activate campaigns.
• Maintain master editorial calendars for accurate, real-time team visibility.
• Host cross-functional team meetings to share approved campaign direction and schedule due dates for planning, review, and release.
• Foster content collaboration among Brand, Customer Engagement, Advertising, Creative Services, PR, and Communications teams.
• Proofread and edit marketing materials and proactively identify ways to repurpose existing content.
• Support regular photo and video styling and shoots and continually optimize processes for quality, on-brand content.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in marketing, content creation, social media marketing, or digital marketing.
• Understanding of how to represent a brand consistently across a variety of communication channels.
• Strong editing, proofreading, and writing skills with a fresh and approachable style.
• Skilled at collaborating with multiple teams in a fast-paced, deadline-driven environment with exceptional attention to detail.
• Highly organized and self-motivated with the ability to remain flexible and positive amid change.

The Brand Marketing Specialist builds and executes brand marketing plans that champion the company's vision, values, and voice across website, print, social media, email, and catalog channels to identify new market opportunities and support business goals. Working closely with the Content Marketing Lead and cross-functional partners, the role coordinates brand asset development including videography and photography and manages social media content across LinkedIn, Facebook, Instagram, Twitter, and YouTube.

Strategic Responsibilities

• Champion the company's brand, vision, values, voice, and image across all channels.
• Assist the Content Marketing Lead in developing brand marketing plans to drive overall business goals and objectives.
• Execute specialty brand projects and monitor and update project tasks, timelines, and budgets.
• Produce clear and engaging copy for advertising channels including website, print, social media, email campaigns, and catalogs.
• Create original concepts for compelling brand communications.
• Conduct market research, analyze trends, and research keywords to identify new marketing opportunities.
• Coordinate brand asset development including videography and photography, and support brand presence on the website.
• Execute social media strategy and manage creation, distribution, and editing of content across LinkedIn, Facebook, Instagram, Twitter, and YouTube.

Experience and Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or Business.
• 2-3 years of experience in marketing or communications, preferably in business-to-business marketing.
• Experience with social media marketing, SEO, content management systems, email marketing systems, and analytics programs.
• Experience creating content that markets to potential employees and executing branding programs.
• Experience with video editing.
• Experience with graphic design tools such as Adobe Suite and InDesign is a bonus.