BRAND DESIGNER JOB DESCRIPTION

Brand design in consumer goods is where a product's shelf presence, packaging hierarchy, and seasonal campaign assets either earn the purchase or lose it. The Brand Designer owns the visual execution layer that converts brand strategy into physical and digital touchpoints — from POS materials and packaging files to social content and activation toolkits. This is a craft-heavy role that demands equal fluency in print production and digital formats. The work spans ideation through press check, with accountability for both the creative concept and its final rendered output.

As the Brand Designer, you translate brand strategy and seasonal direction into executed creative across packaging, retail, and digital channels for consumer-facing products. You work within a marketing or creative team, partnering closely with brand managers, copywriters, and external production vendors to deliver assets from concept through production-ready handoff.

Career Impact: Executing 360-degree identity work across packaging, POS, and digital campaigns builds the kind of multi-format portfolio that commands senior roles at consumer goods and retail brands.

Business Impact: The assets this role produces appear directly on shelf, in-store, and across paid and organic channels, making the designer's output one of the most visible performance drivers for product launches.

Growth Opportunity: Hands-on exposure to mechanical art file preparation, vendor management, and cross-channel campaign execution accelerates a designer's path toward senior or lead creative roles within FMCG and retail organizations.

• Design packaging assets, brand guidelines, and 360-degree campaign materials across print and digital formats.
• Develop creative proposals including concept territories, visions, and scenarios to align internal and external stakeholders.
• Translate customer research and marketing briefs into actionable design strategy and production-ready solutions.
• Manage print and packaging files from initial layout through vendor approval and in-person press checks.
• Create digital assets including stills, animations, and social content for product launches and seasonal campaigns.
• Collaborate with brand managers and copywriters to ensure visual and written messaging form a cohesive output.
• Present and defend design solutions to internal stakeholders, incorporating feedback through structured revision rounds.
• Participate in brand book development covering visual identity, design principles, and channel-specific activation guidance.

• Bachelor's degree in graphic design, visual communication, or a related design field, or equivalent work experience.
• 2 or more years of brand and studio design experience, with demonstrated output across packaging and digital touchpoints.
• Background in 360-degree identity design including packaging, POS, key visuals, and social assets.
• Understanding of FMCG brand and retail marketing concepts including mechanical art file preparation and production considerations.
• Strong command of typography, color theory, composition, and photo manipulation across print and digital contexts.
• Ability to manage multiple concurrent projects, prioritize competing deadlines, and maintain organized working file structures.
• Proven experience carrying projects from concept territories through production handoff with minimal supervision.

• Experience with 3D rendering, animation, or motion graphics in a consumer goods or retail context.
• Familiarity with sustainable packaging materials, specifications, or vendor requirements.
• Background in fashion, beauty, or lifestyle brand design with demonstrated sensitivity to trend and cultural context.
• Experience incorporating primary and secondary consumer research into strategic design decisions.

• On-time delivery rate of campaign assets across seasonal launch calendars.
• Revision round count per project, reflecting brief clarity and first-pass design accuracy.
• Number of packaging SKUs advanced from concept to press-check approval within planned timelines.
• Brand consistency audit score across channels, measured against established visual identity standards.
• Volume of activation touchpoints delivered per campaign cycle, spanning POS, digital, and social formats.
• Typical tools: Vector and raster design software (commonly Adobe Illustrator and Photoshop);Layout and production software (commonly Adobe InDesign); Prototyping and presentation tools (commonly Figma)

• Base Salary Range: $65,000 to $95,000 annually depending on seniority and market
• Bonus: annual performance bonus, typically 5 to 10 percent of base salary
• Equity: not standard at this level in consumer goods; may vary at funded startups
• Health Benefits: medical, dental, and vision coverage, employer contribution varies
• PTO: 15 to 20 days annually plus standard US public holidays
• Common Perks: Product discounts, hybrid work options, professional development budget

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team at any stage. Consumer goods and retail roles may require a background check as a condition of employment. All candidates must be authorized to work in the United States.

The Brand Designer owns end-to-end creative execution for innovative advertising experiences spanning digital landing pages, on-box campaigns, and event branding across Amazon channels. Working closely with Art Directors, Design Technologists, and Program Managers under a Creative Director, this role delivers campaign assets that meet measurable business goals and strengthen audience connection through design craft.

Key Responsibilities

• Concept, design and execute innovative advertising experiences across digital, print and event channels.
• Create on-brand design solutions for Amazon owned and operated channels including landing pages, on-box ads and FireTV.
• Integrate marketing objectives, target audiences and best practices into the design process.
• Collaborate with internal and external creative, production and technology teams to deliver campaign assets.
• Design the look and feel of landing pages as part of large brand campaigns.
• Create design guidelines for advertising product playbooks.
• Deliver logo explorations for new advertising products and program offerings.
• Present work to internal teams and clients.
• Work with Design Technologists to innovate on current product offerings and deliver custom solutions.

Required Qualifications

• 5+ years of design experience with a diverse portfolio spanning digital and print work.
• Expert knowledge of typography and graphic design principles.
• Expert proficiency in Figma, Sketch, XD and Adobe Creative Suite.
• Strong presentation and verbal and written communication skills.
• Demonstrated experience building user interfaces across desktop and mobile platforms.
• Fluency in best practices for web-based design and usability and UX principles.
• Proven experience with rapid, iterative design and development processes.
• Experience using data and insights to inform customer-centric design decisions.
• Self-motivated team player with the ability to prioritize and manage multiple parallel-path projects.

Embedded within the Pepsi Design team, the Brand Designer executes comprehensive brand and graphic design projects spanning packaging, equipment, marketing, and advertising touchpoints for the Pepsi brand. Working closely with the North America Senior Design Manager and design leaders across brand, product, and marketing, this role translates customer research into executable design strategy and drives work through final approval.

Core Functions

• Support the visual identity for the Pepsi brand in collaboration with the North America Senior Design Manager and other design leaders.
• Generate creative design proposals including visions, scenarios and concepts to visualize desired outputs and share with stakeholders.
• Participate in research activities and translate customer needs into actionable design strategy and executable solutions.
• Drive final design recommendations, decisions and approval to enable artwork execution and production phases.
• Ideate and construct ideas within a team-based design environment across a variety of established and emerging digital platforms.
• Design across brand, product, packaging, equipment, marketing and advertising touchpoints.

Qualifications and Experience

• BFA or MFA in Design.
• 2-4 years of studio or relevant brand and digital design experience.
• Background in 360 identity including package design, POS, key visual and social assets.
• Familiarity with 3D rendering, animation and video editing.
• Strong skills in Adobe Creative Suite with ability to quickly learn new software.
• Confidence in color theory, typography, experimental layout design, photo manipulation and color correction.
• Strong organizational skills with ability to manage multiple working files and deliver at the speed of internet culture.
• Plugged into street-style and hype-culture with an unmatched attention to detail.

Reporting to design leadership, the Brand Designer develops brand elements, design guidance, and portal content while leading brand consultation for internal business partners. Partnering with designers, strategists, and cross-functional teams, this role translates design systems thinking into clear, actionable guidance that ensures brand tools are applied effectively across the organization.

Primary Duties

• Partner with designers and strategists to develop brand elements and design guidance for teams and the brand portal.
• Contribute to and lead various design and marketing efforts related to internal and external brands.
• Lead brand consultation by diving deep into business partner objectives and providing brand guidance and design solutions.
• Author new pages for the brand portal and create design mockups to visualize projects for partners.
• Contribute to the digital SIM ticketing system and office hours to consult with teams on brand and design questions.
• Present work and discuss solutions clearly and thoughtfully with partners across the organization.

Skills and Qualifications

• Bachelor's degree in design, advertising or related field, or equivalent.
• 6+ years of design and advertising industry experience.
• Portfolio demonstrating expertise in brand guidelines, brand identity, design thinking and process.
• Experience working in a multidisciplinary brand design agency or organization.
• UX experience and information architecture and naming and taxonomy experience.
• Competency in Adobe Suite, Figma, Keynote and basic drag-and-drop CMS.
• Ability to create design prototypes and thought starters to facilitate conversations.
• Passion for working with many partners in a dynamic and collaborative environment.

Sitting at the intersection of brand strategy and multimedia creative, the Global Brand Designer advances Ingredion's brand identity and online presence by translating technical insights into channel-appropriate visual storytelling that drives engagement and conversion. Operating across global marketing campaigns and regional Marcom teams, this role ensures visual consistency while managing agency resources and internal stakeholders to deliver quality creative on time.

Duties

• Translate technical and industry insights into impactful, channel-appropriate visual storytelling that drives engagement and conversion.
• Develop creative aligned with short-term and long-term marketing targets and the global integrated marketing calendar.
• Ensure communications are driven from a central brand idea with visual expression consistent with Ingredion brand identity and voice.
• Manage and review deliverables of internal and agency marketing teams to ensure quality and on-time delivery.
• Collaborate with channel, product and region stakeholders to increase brand visibility and performance.
• Support creative review and recommend visual and design improvements across web, social, email and ad media.

Education and Experience

• Bachelor's degree with formal design education.
• Minimum 5 years of marketing communications experience in a B2B and digital environment.
• Advanced knowledge in creative design, 3D art and UX design.
• Deep understanding of design systems, design architecture and schematic scenarios.
• High proficiency in Adobe Creative Suite including Photoshop, Illustrator and InDesign.
• Agency, team and stakeholder management skills with strong ability to articulate creative concepts and rationale.
• Experience working with a content marketing platform, with food industry experience a plus.
• Strategic mindset that quickly connects design logic with creative execution under tight deadlines.

A key member of the Brand Designer team and wider Marketing team, the Brand Designer leads on and offline content creation across print, digital, and events while helping steer the Avanti West Coast rebrand across the business. Collaborating across the Brand Manager, Marketing Managers, and Copywriter, this role brings creative ideas to life, challenges existing approaches, and manages projects from brief through delivery.

Functions

• Concept, design and artwork for print, digital and events while helping steer and evolve the new visual identity across the business.
• Articulate and execute design requests spanning customer communications, food packaging, social content and events and activations.
• Work closely with the Brand Manager, Marketing Managers and Copywriter to bring creative ideas to life across all media.
• Challenge existing ideas, propose new ways of working and develop collaborative relationships across all levels of the business.
• Analyse and distil briefs, build realistic project plans and manage scope, scale and budget effectively.

Background and Experience

• Experienced brand designer with a background preferably in-house.
• Proven ability to execute across all forms of media from emails to experiential.
• Independent self-starter with ambition to develop personally and professionally.
• Strong communicator with the confidence to propose and lead creative projects.
• Adaptable, collaborative and comfortable challenging the norm while caring for small details.
• Willing to travel across the network to build relationships and represent the Avanti West Coast brand.

Consistent brand execution across TOMS EMEA channels depends on the Brand Designer, who translates global seasonal concepts into regional digital and physical design assets while acting as a brand guardian across all consumer touchpoints. Based within the EMEA team and reporting to the EMEA Brand Manager, this role manages regional creative requests through Asana and collaborates with Global Creative and eCommerce teams to maintain brand alignment.

Accountabilities

• Translate TOMS brand guidelines and seasonal global concepts to address all regional digital and physical needs.
• Design high-quality content and layouts across TOMS EMEA channels including paid ad templates, web banners, newsletters, organic social posts, POS and takeaway cards.
• Work independently and collaboratively to develop concepts that are on-brief and aligned with TOMS brand identity.
• Manage and prioritize all regional creative requests and channel reviews through Asana.
• Communicate effectively with internal stakeholders on creative planning and status.
• Maintain the TOMS EMEA content archive through the Digital Assets Management system and online servers.

Position Requirements

• 1-3 years of experience in a similar role with print and digital design required, fashion-retail preferred.
• Full knowledge of InDesign, Photoshop, Illustrator and Sketch.
• Strong digital design and product skills with experience in video editing a plus.
• Fashion-oriented and up to date with the latest trends.
• Ability to multitask, self-organize and manage multiple projects with competing deadlines.
• Excellent English language skills, with Dutch, German or French a plus.
• Team player with a can-do attitude, flexible, detail-oriented and comfortable in a fast-paced environment.

As the Brand Designer, this role concepts and executes multi-channel creative for the Paperless Post brand, spanning email layouts, blog editorial, social content, digital ads, and press and partner launches. The marketing team relies on this work to evolve and adapt the brand system across diverse audiences and touchpoints, reinforcing Paperless Post's position as a leader in design.

Key Deliverables

• Work with the Design Director and marketing team to concept new and creative ways to engage and communicate with users.
• Evolve and adapt the Paperless Post brand system across a variety of audiences and touchpoints.
• Design digital materials that are unique, clear in their messages and that reinforce the brand as a leader in design.
• Contribute to all phases of creative production from concept to execution for multi-channel brand campaigns.
• Create original creative for blog editorial content, collateral and assets for press and partner launches.

Knowledge Skills and Abilities

• 1-2 years of experience working in branding, web and mobile.
• Strong portfolio with examples of brand storytelling and cross-channel marketing campaigns.
• Experience working on marketing initiatives that tell a cohesive brand design story.
• Fluency in Figma and Adobe InDesign, Photoshop and Illustrator, with experience in photo editing.
• Experience with Adobe After Effects a plus, with good taste in photography.
• Enthusiasm for typography and grid-enforced layouts.
• Energetic and collaborative work ethic with strong organizational and time-management skills.

Brand Designer delivers well-crafted designs across print, digital, and motion for a purpose-led organization, applying design methods and innovative thinking to simplify complexity and strengthen brand communications. The work directly supports cross-functional project teams including the design manager and project manager, with an on-site presence of three days per week in New York, New York.

Role Responsibilities

• Deliver well-crafted quality designs aligned with brand guidelines across print, digital and motion.
• Partner and collaborate with the design manager, project manager and team members across multiple concurrent projects.
• Apply knowledge of design, innovative thinking and trends to support and strengthen design solutions.
• Break down complex information and restructure it for improved clarity.
• Demonstrate skillful application of design methods and practices with interest in purpose-driven branding.

Minimum Qualifications

• Bachelor's degree in design or related field required.
• 0-2 years of design-related experience preferred.
• Proficiency in Adobe Creative Suite including InDesign, Illustrator and Photoshop.
• Strong visual, written and oral communication skills.
• Up to 90% hands-on design work with up to 10% travel required.

The Brand Designer delivers world-class creative executions for the N26 brand across all global markets, developing brand guidelines, mentoring junior designers, and producing impactful work across TVC, OOH, social, content, and performance platforms. Working closely with internal and external stakeholders, this role shapes creative vision from concept through final execution and ensures quality at every touchpoint.

Day-to-Day Responsibilities

• Excel in the craft of design with meticulous attention to design tools, principles and philosophies.
• Articulate the creative vision for the brand across all markets and consumer and customer touchpoints including ATL and BTL.
• Collaborate with internal and external stakeholders to ensure project success and creative quality from start to finish.
• Create work with the power to move people to action through commercial creativity.
• Mentor and coach more junior team members while functioning as a strong collaborator.
• Develop brands from scratch and create brand guidelines across integrated campaigns.

Professional Experience

• University degree in Graphic Design.
• Minimum 5 years of brand design experience on agency or client side.
• Extensive experience working on global consumer brands with previous advertising agency experience preferred.
• Proven track record of functional and impactful design across TVC, OOH, social, content and performance platforms.
• Experience on lifestyle brands a strong plus.
• Understanding of data and creative testing frameworks.
• Ability to work at speed while functioning both independently and as a strong collaborator.
• Strong conceptual skills with a portfolio of awarded, A-list client work.

Embedded within Aivf's creative team, the Senior Brand Designer sets visual brand direction and executes design solutions across video, editorial, billboard, experiential, and social formats. Working closely with creative partners and cross-functional teams, this role generates high-volume iterations at speed while maintaining expert-level craft in typography, composition, and layout.

Strategic Responsibilities

• Work through complex design problems to create beautiful and thoughtful solutions.
• Set Aivf creative direction and evolve the visual brand language for all company needs including product marketing, PR and internal initiatives.
• Explore, propose and execute design solutions across videos, editorial layouts, billboards, physical experiences and social ads.
• Demonstrate expertise in typography, composition, layout, creative thinking and strategy.
• Generate a high volume of iterations toward solutions in a quick time frame.
• Contribute to art directing creative partners and coordinate work with others' activities.

Experience and Qualifications

• Bachelor's degree in graphic design or related visual communication design field.
• 3+ years of experience at a creative agency or in-house brand team.
• Demonstrable experience in brand design and delivering complex design solutions.
• Advanced understanding of typography, grid, layout and color.
• Fluent in Adobe Creative Suite, Sketch, Figma and Google Slides.
• Motion skills appreciated but not required.
• Clear and effective written and verbal communicator with comfort in ambiguity and ability to prioritize multiple projects.

Reporting to the PBNA North Division Design Center, the Brand Designer supports innovation by producing 360-degree integrated design across brand identity, packaging, retail experience, and digital and social media. Partnering with cross-functional teams throughout PBNA North Division, this role translates customer research into actionable design strategy and presents solutions to internal stakeholders.

Scope of Work

• Work cross-functionally throughout the PBNA North Division and Design Center to support innovation and design.
• Develop creative design proposals including visions, scenarios and concepts to visualize desired outputs and share with internal and external teams.
• Participate in research activities and translate customer needs into actionable design strategy and executable solutions.
• Ideate and construct ideas within a team-based design environment across a variety of media and digital platforms.
• Design across brand identity, packaging, 360-degree integrated communications, retail experience and digital and social media.
• Generate mechanical art files and production considerations that preserve brand saliency.
• Present and defend design solutions to internal stakeholders.

Technical Qualifications

• BA or MA in Design or related field such as Communication, Brand, Advertising, Packaging or Activation and Experience.
• 1-3 years of studio experience with a brand design background in 360 identity and design systems.
• Background in consumer brands with supplemental experience in media, entertainment, lifestyle or sports preferred.
• Understanding of FMCG brand and retail marketing concepts.
• Extraordinary ability in Adobe Creative Suite with working knowledge of Microsoft Office, PowerPoint and Keynote.
• Excellent typographic skills and digital and freehand sketching ability.
• Strong project management and organizational skills with ability to multitask and travel up to 10% of the time.
• Proven ability to incorporate primary and secondary research into strategic design processes.

Brand Designer develops original design concepts for brand guidelines, packaging, print, and 360-degree digital campaigns, connecting the entire brand experience from concept through realization and production hand-off. The work directly supports senior design managers in preserving design intent, while building intimate knowledge of brand competitive landscapes and target markets to create consistent, impactful visual identities.

Work Activities

• Develop a wide range of original design concepts for brand guidelines, packaging, print and digital campaigns spanning social, video and other touchpoints.
• Participate in creative ideation, strategy and brainstorming to generate big and small ideas that make the difference between good and great work.
• Handle creative revisions to existing creative and present and explain concepts and changes clearly to the team.
• Create brand design in its entirety, connecting the entire 360-degree brand experience through packaging design, concept and everything in between.
• Establish intimate knowledge of brands, their competitive landscape, products and target markets to create impactful and consistent visual identities.
• Work independently and collaboratively with other designers, retouchers and partners to develop design concepts from ideation to realization.
• Participate in the development of comprehensive brand books, brand voice, design guidelines and activation toolkits.

Qualifications and Experience

• Completed design studies or equivalent self-taught experience with an impeccable portfolio.
• Proven experience in packaging design and FMCG-related fields or brand experience.
• 360-degree approach with ability to create for a wide range of physical and digital brand touchpoints.
• Mastery of Adobe InDesign, Illustrator and Photoshop, with After Effects a plus.
• Strong organizational and teamwork skills with a self-motivated, confident and energetic attitude.
• Proven experience taking projects from concept and design territories through realization and production.

The Brand Designer shapes the Vintner's Daughter visual experience by designing and executing print, packaging, in-store, and digital creative that simultaneously protects and evolves the brand. Collaborating with copywriters and the Brand Team, this role manages assets from ideation through press check and vendor approval while tracking trends to bring new ideas forward.

Performance Expectations

• Design and execute creative work under the Vintner's Daughter brand with strong execution of typography, messaging hierarchy, composition and balance.
• Manage print and packaging assets from ideation, layout and packaging files through vendor approvals and in-person press checks.
• Manage in-store experiences from ideation, 3D renderings and packaging files through vendor approvals.
• Create a wide range of assets including stills, GIFs, videos and animations for campaigns, product launches and promotions across social and digital platforms.
• Collaborate with copywriters to ensure design and visuals support copy for a cohesive message that drives sales.
• Track trends in the print and digital landscape and proactively present new ideas to the Brand Team.

Education and Experience

• BA or BFA in graphic design or related field.
• 5+ years of relevant design experience in-house or at an agency or studio, with luxury beauty and fashion experience a plus.
• Knowledge of sustainable packaging or desire to learn.
• Proficiency in Photoshop, InDesign and Adobe Creative Suite, with working knowledge or desire to learn After Effects, Figma and motion graphics tools.
• Strong aesthetic and typography skills with attention to detail and comfort retouching photos and editing video.
• Outstanding organizational skills with proven ability to manage multiple projects, responsibilities and changing priorities.
• Self-motivated, resourceful and collaborative team player with a positive attitude and ability to deliver outstanding work under tight deadlines.