BRAND ASSISTANT JOB DESCRIPTION

A Brand Assistant supports the day-to-day execution of brand strategy across ATL, BTL, and trade channels in fast-moving consumer goods. The role sits within the marketing function, typically reporting to a Brand Manager or Senior Brand Manager. It demands equal comfort with Nielsen category data and the operational detail of new product development timelines. Ownership here is hands-on and immediate.

As the Brand Assistant, you translate brand plans into executed activity across campaigns, product launches, and agency workflows, keeping every workstream on brief and on schedule. You work within a cross-functional matrix that spans commercial, supply chain, and creative teams, contributing directly to brand health metrics and A&P budget compliance.

Career Impact: Experience managing A&P budgets and reading Nielsen share-of-market data early in your career establishes a measurable foundation that FMCG brand management roles require at every level above.

Business Impact: The promotional plans, content assets, and NPD launch schedules you execute directly affect on-shelf availability and brand equity across On and Off Trade channels.

Growth Opportunity: The path from Brand Assistant to Brand Manager in FMCG is a defined progression, and this role builds the P&L literacy and agency management experience that gatekeep that step.

• Support the Brand Manager in developing and tracking annual brand plans, A&P budgets, and campaign timelines to ensure on-time delivery
• Analyze brand KPIs including share of market, brand health scores, and consumer tracking data to identify performance gaps and opportunities
• Coordinate agency briefs, creative reviews, and feedback cycles across ATL, BTL, digital, and PR workstreams
• Assist in the new product development process by tracking PERT schedules, coordinating sample sign-offs, and maintaining accurate product data across internal systems
• Conduct competitor and category analysis using syndicated data sources to benchmark content standards and inform brand strategy recommendations
• Develop periodic brand reports summarizing key performance indicators and translating findings into actionable proposals for the Brand Manager
• Collaborate with supply chain, QA, and commercial teams within the matrix structure to resolve short-term issues and support long-term brand direction

• Bachelor's degree in Marketing, Commerce, Business, or equivalent work experience
• 1 or more years of experience in brand, marketing, or category support, with exposure to FMCG or consumer goods environments
• Demonstrated ability to analyze sales and category data and translate findings into clear, concise recommendations
• Experience supporting multi-channel marketing campaigns including digital, social, and trade activations
• Strong written and verbal communication skills, with the ability to develop briefs, reports, and presentations for senior stakeholders
• Proven capacity to manage multiple projects simultaneously against tight deadlines with high attention to detail

• Exposure to syndicated retail measurement data such as Nielsen or IRI, with the ability to extract and interpret share and volume trends
• Experience coordinating with external agencies or creative teams on asset development and content delivery
• Familiarity with new product development workflows, including sample tracking, QA coordination, and launch schedule management
• Understanding of brand P&L fundamentals, including A&P budget monitoring and cost-to-deliver principles

• A&P budget variance, measuring accuracy of monthly spend tracking against approved brand budget
• Share of market movement, reflecting category performance of managed brands against key competitors
• NPD launch schedule adherence, tracking on-time delivery of new product milestones across the matrix
• Brand health score trends, indicating whether campaign activity is improving consumer perception over tracked periods
• Agency brief turnaround time, measuring how efficiently creative and media workstreams are initiated and closed
• Typical tools: Syndicated data platforms (commonly Nielsen or IRI); project management and ERP systems (commonly SAP or equivalent)

• Base Salary Range: $45,000 to $58,000 per year
• Bonus: Annual performance bonus, typically 5 to 10% of base salary
• Equity: Not standard at this level in FMCG
• Health Benefits: Medical, dental, and vision coverage
• PTO: 15 to 20 days per year plus public holidays
• Common Perks: Product allowances, learning and development budget, exposure to cross-functional rotations

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a background check is a condition of employment. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process and in the performance of essential job functions. Candidates must be authorized to work in the United States.

Reporting to the Senior Brand Manager, the Brand Assistant owns budget and brand plan support across a portfolio of heritage brands, conducting data mining and social content execution to drive category growth. Working closely with agencies and cross-functional marketing teams, the role delivers on key business initiatives and assists in bringing new products, flavours, and formats to market.

Key Responsibilities

• Support the Brand Manager in managing budgets and brand plans.
• Work with agencies and the broader marketing team to deliver on key business initiatives.
• Assist in launching new products, flavours and formats to help the business stretch into new categories.
• Conduct data mining and analysis to generate insights that support brand decisions.
• Develop and manage social media content and launching social content strategies.
• Collaborate with internal teams to support key marketing initiatives across the portfolio.

Required Qualifications

• Tertiary qualification in Marketing, Commerce or similar field.
• Experience in FMCG and junior marketing roles.
• Experience in social media content creation and launching social content strategies.
• Exposure to data mining tools such as IRI, Nielsen or Quantium.
• Strong written and verbal communication and relationship building skills.

Embedded within the marketing function, the Brand Assistant develops periodic brand reviews, manages agency relationships, and oversees monthly A&P budget control across ATL, BTL, PR, Digital and On and Off Trade channels. Working closely with sales, trade marketing, and global brand teams, this role shapes how brand strategy is executed across markets and translates competitive intelligence into actionable proposals.

Core Functions

• Actively participate in the development of annual brand plans and strategies.
• Develop periodic brand reviews identifying key challenges and opportunities and translating them into actionable proposals.
• Analyze and synthesize brand KPIs including SOM, brand health and consumer tracking data.
• Monitor and supervise the P&L of the brand and manage monthly A&P budget control.
• Analyze industry and competitor trends and present proposals based on key findings.
• Manage relationships with agencies by creating briefs, reviewing proposals and overseeing daily follow-up.
• Ensure brand guidelines are executed across ATL, BTL, PR, Digital and On and Off Trade channels.
• Present marketing initiatives to the sales force, trade marketing and other internal audiences.

Qualifications and Experience

• Bachelor's degree in Marketing, Business or similar field.
• 2 to 3 years of experience in brand building and marketing within FMCG or global consumer goods companies.
• Knowledge of market research methods covering brand, category, competitors and consumers including Nielsen and ISCAM.
• Understanding of brand P&L and finance fundamentals.
• Strong analytical and numerical skills with creative problem-solving ability.
• Proficiency in Microsoft Office applications.
• Strong communication, negotiation and influencing skills with ability to lead multifunctional teams.

Reporting to the marketing lead, the Brand Assistant develops and executes strategic marketing programs across thought leadership and industry conference channels, aligning campaign activity to buyer business needs and practice strategy. Partnering with subject matter experts and senior sector leadership, this role manages the creation of thought leadership collateral and leads field marketing events that generate measurable market engagement.

Primary Duties

• Work with marketing practice leaders to identify buyers' business issues and needs.
• Develop and execute strategic marketing programs across thought leadership and industry conference channels.
• Assist the marketing lead with developing and managing the marketing budget.
• Manage the creation and distribution of thought leadership papers, surveys, reports and marketing collateral.
• Engage in peer-to-peer network roundtables, seminars and industry events.
• Lead events for field marketing campaigns.

Skills and Qualifications

• Open to training in advanced marketing and communication principles.
• Demonstrated ability to build relationships and influence without authority to gain commitment from others.
• Ability to effectively engage with senior sector leadership.
• Demonstrated teamwork and leadership skills including the ability to develop junior staff.
• Strong written and verbal communication skills.

A key member of the marketing and brand partnerships team, the Brand Assistant delivers content optimisation, competitor analysis, and campaign execution across Amazon and social platforms to protect and grow brand equity for brand partners. Collaborating across internal creative, design, and marketing teams, this role supports the full range of brand activation activity from Amazon Brand Registry management through to influencer coordination and media relations.

Duties

• Follow the Marketing Manager's project plan to develop, upload and monitor content for chosen brands in line with project deadlines.
• Support brand partners through the Amazon Brand Registry programme including content optimisation, competitor analysis and coordinating design.
• Undertake competitor analysis and research to create a benchmark of optimised content standards.
• Review listed products regularly to ensure content and assets remain optimised to protect brand equity.
• Ensure all Amazon listing pages are retail ready to support the promotional and marketing plan.
• Support with the implementation of a brand's social media strategy from drafting and uploading content through to briefing asset design.
• Coordinate design artwork or photography requirements with internal teams.
• Support the marketing manager with media relations strategy implementation including press packs, press releases and interviews.
• Coordinate influencer activity including research and relationship management.

Experience and Qualifications

• Strong writing proficiency with speed and accuracy in editing.
• Creative flair with an eye for digital merchandising.
• Organised and efficient with ability to work to tight project deadlines.
• High level of attention to detail.
• Strong written and verbal communication skills.
• Demonstrates initiative, accountability and ownership with a sense of personal responsibility.