BRAND ACTIVATION MANAGER JOB DESCRIPTION

Brand activation in consumer goods means owning the gap between a global campaign and a shelf. Nobody moves fast enough. When activation plans stall, new product launches miss their distribution windows and trade audit scores drop against competitors who showed up first. The Brand Activation Manager translates marketing strategy into in-market execution across retail, wholesale, and e-commerce channels, working within a commercial structure where shopper insights and NPD timelines run in parallel. This role owns the BTL budget, the agency relationships, and the plan that gets products seen.

As the Brand Activation Manager, you convert portfolio strategy into campaign execution that delivers measurable market share growth across assigned categories and geographies. You operate within the commercial marketing team, partnering with Sales, Trade Marketing, and external BTL agencies to ensure every activation lands on time, on brand, and within budget.

Career Impact: Owning NPD launch activation and trade audit performance in FMCG builds the kind of commercial track record that distinguishes brand marketers competing for senior roles in multinational consumer goods companies.

Business Impact: The activation plans this role produces determine whether new product launches achieve distribution targets and whether brands hold or grow shelf presence during competitive review periods.

Growth Opportunity: Exposure to shopper marketing, e-commerce activation, and cross-functional portfolio management positions the Brand Activation Manager to move into Regional Brand Manager or Head of Trade Marketing within three to five years.

• Own the brand activation plan for an assigned portfolio of categories, ensuring alignment with global marketing strategy and local commercial priorities.
• Lead POS materials development and in-store visibility execution across retail and wholesale channels to support new product launches and existing ranges.
• Execute shopper activation plans by customer, with clear ROI targets and post-campaign evaluation against agreed KPIs.
• Coordinate local BTL agencies and creative partners, managing deliverable timelines and ensuring brand consistency across all produced assets.
• Analyze trade audit data, category dynamics, and competitor activity to identify opportunities and recommend corrective actions to portfolio management.
• Monitor and manage the BTL budget, tracking spend and reporting on activation performance to commercial stakeholders.
• Partner with Sales teams to align activation plans to key account priorities and equip field teams with brand selling stories and materials.
• Liaise with Supply Chain and Finance on promotional pack forecasting and inventory requirements to support seamless in-market execution.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 3 or more years of brand activation or marketing experience within an FMCG or consumer goods environment, with exposure to trade and shopper marketing.
• Demonstrated ability to manage BTL budgets and evaluate campaign ROI against pre-defined targets.
• Experience leading new product launch activation across multiple retail or wholesale channels.
• Strong analytical capabilities, including the ability to interpret trade audit and category performance data to drive recommendations.
• Proven project management skills, with the ability to coordinate cross-functional stakeholders and external agencies against competing timelines.
• Excellent written and verbal communication skills, with the ability to present brand plans and selling stories to internal and external audiences.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, for reporting, planning, and presentation purposes.

• Experience working in a multinational FMCG environment with exposure to regional or global marketing teams and international NPD pipelines.
• Familiarity with e-commerce activation and digital commerce execution alongside traditional offline channel management.
• Previous experience in the high-end consumer goods, health functional food, or luxury FMCG segment, where regulatory and claims considerations affect campaign development.
• Demonstrated track record of managing third-party creative or activation agencies from brief through final asset delivery.

• Market share movement within managed categories, measured against trade audit benchmarks each period.
• NPD distribution rate at four and eight weeks post-launch, reflecting execution speed across key retail accounts.
• BTL budget utilization rate and variance from plan, tracked against quarterly activation spend commitments.
• Campaign ROI for key shopper activations, comparing incremental sales uplift to activation investment.
• POS material deployment rate across target customer universe, measuring in-store activation compliance.
• On-time delivery rate for activation assets and agency outputs across the marketing calendar cycle.
• Typical tools: Marketing planning and reporting (commonly Nielsen or IRI for audit data), presentation and budget tracking (commonly Excel and PowerPoint).

• Base Salary Range: $70,000 to $100,000 annually, depending on seniority and geography.
• Bonus: Annual performance bonus of 10 to 15 percent of base salary.
• Equity: Not typical at this level in FMCG; may apply at senior levels in growth-stage companies.
• Health Benefits: Medical, dental, and vision coverage standard across most US FMCG employers.
• PTO: 15 to 20 days annually plus standard US public holidays.
• Common Perks: Travel allowance for customer visits, learning and development budget, and product allowances.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team at any stage. A background check, which may include employment verification and criminal history review, is required as a condition of employment. All applicants must be authorized to work in the United States prior to the start of employment.

The Brand Activation Manager owns the full marketing cycle for an assigned portfolio of categories, driving sales value, profit growth, and market share through campaign amplification and shopper activation plans. Working closely with the principal's marketing team and cross-functional commercial partners, the manager ensures flawless strategy execution to grow brand penetration and deliver measurable business results.

Key Responsibilities

• Champion portfolio of categories in the assigned markets, ensure sales value and profit growth, growing market share.
• Contribute to the marketing strategy, owning and executing it for the portfolio of categories.
• Ensure growth of brands and categories through effective resource allocation and campaign amplification.
• Cooperate with the principal's marketing team to ensure flawless execution of strategy and plans.
• Manage local consumer and expert insights and support translation of principal's materials for local approval.
• Share assets and plans internally with cross-functional commercial teams and externally with approved partners.
• Lead POS materials development and production to ensure best possible product visibility and availability.
• Lead digital commerce activation plans and project execution in given geographies.
• Prepare and execute shopper activation plans by customer with clear focus on achieving business results.
• Perform regular customer visits to align on activation plan delivery and support sales team with customer selling stories.

Required Qualifications

• Bachelor's or Master's degree required.
• Minimum 3 years of experience in marketing or brand activation.
• Proven outcomes leading organizations through large-scale change and process improvement.
• Strong knowledge of consumer and expert journeys, local insights, and portfolio management.
• Expert level in MS Office including Excel, Word, and PowerPoint.
• Strong analytical and problem-solving skills with ability to use rigorous logic to develop innovative solutions.
• Excellent communication and persuasive abilities with strong planning and prioritization skills.
• High proficiency in written and spoken English.
• Driver's license category B required.

Embedded within the international marketing function, the Brand Activation Manager develops global partnerships and sponsorships strategies in alignment with corporate, region, or business unit goals to achieve business results. Working closely with Marketing and Sales teams, cross-functional program leads, and 3rd party agencies, this role leads the creation of fully integrated activation plans and manages complex multi-year contracts to drive measurable international outcomes.

Core Functions

• Collaborate with Marketing and Sales teams to understand international region and district business priorities and incorporate those into partnership strategy and activation.
• Create annual plans including objectives, competitive analysis, audience definition, tactics, resources, timeline, budget, and deliverables.
• Lead the development of strategic partnership activation plans, digital media programs, and solutions which deliver results based on targeted KPIs.
• Track and report on partnership Return on Investment.
• Oversee the financial aspects of programs and platforms.
• Manage 3rd party agencies, guiding their efficacy and ensuring timely delivery of sponsor communications and assets.
• Understand cultural nuances in key international markets to leverage partnership assets.
• Manage other team members.

Qualifications and Experience

• Bachelor's degree in Advertising, Communications, Marketing, or related field required.
• Master's degree preferred.
• Minimum 5 years of relevant work experience in international partnership, project management, hospitality management, or marketing.
• Experience managing intricate and complicated timelines and program schedules.
• Proficient with Microsoft Office Suite including Access, Excel, PowerPoint, and Word.
• Excellent time management, resource management, organizational, and planning skills.
• Strong communication skills both verbal and written, with ability to work autonomously in a fast-paced environment.

Reporting to regional and global stakeholders, the Brand Activation Manager is responsible for managing the HFF brand Cenovis across the full spectrum of brand management and project management activities. Partnering with Sales, Trade Marketing, Product Development, and multiple cross-functional teams, this role delivers annual sales and market share targets through strong marketing program execution in the Consumer Healthcare category.

Primary Duties

• Achieve annual sales, profit, and market share targets through strong execution of marketing programs.
• Develop the brand offering and marketing plan including communications, activations, PR, and online channels in Consumer Healthcare category.
• Manage media planning and execution including all digital development and ensure activation impact.
• Work with CMI to identify consumer and shopper insights to embed in brand activation plans.
• Analyze market trends and activation results to propose action plans that maximize growth.
• Lead project management to ensure successful and timely completion through cross-functional coordination.
• Work with multiple stakeholders including Sales, Trade Marketing, Product Development, RA, QA, Medical, SCM, and Procurement.
• Manage day-to-day marketing operations and A and P budget.

Skills and Qualifications

• University degree or above, preferably in business or marketing.
• Minimum 5 years of experience in FMCG marketing within a renowned multinational company.
• Experience in new product launch and brand and product management.
• Experience in Health Functional Food.
• Project management experience with regional and international HQ is a plus.
• Experience managing external agencies.
• High MS Office skills including Excel, Word, and PowerPoint.
• Excellent verbal and written communication skills in both Korean and English.

Sitting at the intersection of European brand strategy and UK and Ireland commercial execution, the Senior Brand Activation Manager executes the Masterplan with excellence, creating local plans aligned to customer strategies while managing a multi-million pound budget. Operating across Sales, BTL agency networks, and European brand teams, this role serves as the representative consumer and customer voice to drive growth and maximize retailer support.

Strategic Responsibilities

• Play a pivotal role connecting European brand strategy with the UK and Ireland business to drive growth as the representative of the consumer and customer voice.
• Work collaboratively with Sales teams and customers to maximize retailer support for brands.
• Coordinate with relevant stakeholders on data collection, analysis, and feedback on the effectiveness of previous activation campaigns.
• Develop strong relationships with local BTL marketing agencies and partner with internal and external stakeholders to deploy activation plans.
• Manage and develop the Marketing Apprentice.

Experience and Qualifications

• 5 or more years of experience in marketing and commercial roles with experience managing brands and direct reports.
• Strong strategic mindset with the ability to identify future opportunities and powerful executional skills.
• Ability to work across different sales channels with a focus on driving collaboration between teams.
• Business understanding and financial acumen required.
• Outstanding planning, organization, communication, and influencing skills.
• Fluent business English both written and verbal.
• Excellent stakeholder management abilities across multiple internal and external teams.

A key member of the marketing team, the Brand Activation Manager is responsible for the activation of various partnerships, including concepting, execution, and optimization of brand and acquisition campaigns in the Dutch market. Collaborating across digital marketing, external agencies, and creative partners, this role drives first-time depositors to online brands while maximizing Return on Investment across all campaign channels.

Duties

• Responsible for the activation of various partnerships, including concepting, execution, and optimization of brand and acquisition campaigns.
• Set up and execute brand activations in the Dutch market to maximize Return on Investment.
• Own overall campaign planning and ensure consistency while driving first time depositors to online brands.
• Implement cross-media activation and brand campaigns in collaboration with external agencies and partners.
• Work with the digital marketing team to identify the best channels for each campaign.
• Engage in projects related to brand, media, and campaign domains and contribute to continuous improvement.
• Identify, escalate, and follow up on risks affecting operational performance or quality of output.

Requirements

• Minimum 5 years of relevant work experience in brand activation or campaign management.
• Experience with off- and online campaigns across multiple channels.
• Fluent in Dutch and English.
• Excellent planning skills with keen attention to detail and timescales.
• Creative, consumer-first mindset with strong entrepreneurship, ownership, and drive to succeed.
• Comfortable with change, able to prioritize high-impact activities and keep complex projects moving forward.
• Ability to frequently travel and visit sponsored events.

Delivering competitive advantage in market depends on the Brand Activation Manager, who develops a detailed understanding of global and local category, trade, shopper, consumer, and competitor data to build winning activation programs. Based within the commercial team and working closely with Sales, Supply Chain, Finance, and activation agencies, this role drives retail presence and in-market execution to meet agreed sales and margin targets.

Functions

• Develop a detailed understanding of the market using global insights plus local category, trade, shopper, consumer, and competitor data to provide competitive advantage.
• Deliver a winning activation program including retailer events, POS, visibility, and in-store demos to drive existing brands and new product launches.
• Work closely with local sales teams to maximize opportunities and ensure effective implementation of strategies within major channels and customers.
• Coordinate with and manage local creative and activation agencies as required.
• Manage all aspects of product range execution including core range, promotional packs, and NPD.
• Liaise with Supply Chain and Finance to ensure seamless execution of in-market initiatives including forecasting and inventory management.
• Adapt and leverage central visibility tools and assets to provide best-in-class retail presence and in-store communication.

Education and Experience

• University degree in Business, Marketing, or a similar discipline.
• Solid track record of working in consumer goods marketing and sales with exposure to customers and sales teams.
• Experience analyzing and utilizing trade audit data.
• High level of computer skills in Microsoft Office.
• Demonstrated competencies in collaboration, influence, customer focus, critical thinking, and achieving results.
• Excellent command of English and German.
• Self-starter with demonstrated commercial acumen and agency management experience.

As the Brand Activation Manager, this role manages the full marketing activation communication plan across all channels, leading project management for new product launches and tactical campaigns from cross-functional briefing through post-launch evaluation. The marketing and creative team relies on this work to enable hands-on in-market execution, budget accountability, and copywriting support that builds brand love across retail, wholesale, and e-commerce environments.

Job Functions

• Manage the development of marketing activation communication plans across all channels.
• Lead project management for activation of new product launches and tactical campaigns.
• Collaborate with the marketing and creative team to enable flawless, hands-on in-market execution.
• Attend cross-functional meetings to communicate marketing plans prior to launch and establish clearly defined KPIs for each campaign.
• Conduct product launch pre and post evaluations to monitor performance vs. targets, analyze results, and improve.
• Co-create Direct Marketing content such as newsletters together with the e-commerce team and write copy for product texts, new launches, and brand stories.
• Manage budget tracking and support development of marketing and sales materials.

Background and Experience

• Bachelor's degree in Marketing or Business required, Master's degree preferred.
• 3 or more years of experience in Marketing and Brand Management.
• Previous experience in high-end luxury segment or FMCG.
• Experience with digital marketing and international brand management from a global or regional position.
• Experience with project and stakeholder management and understanding of Retail, Wholesale, and e-commerce environments.
• Fluent in English and Danish.
• Open-minded, flexible, positive, ambitious, and performance-oriented.

Brand Activation Manager develops a vision for Heineken's brands in the Swedish market to grow on trade, off trade, and Systembolaget in line with annual plans, using Digital and Point of Sale activation. The work directly supports winning category strategy and packaging innovations by translating consumer, shopper, and customer insights into clear, executable channel plans and brand recommendations.

Accountabilities

• Demonstrate awareness of the category context and implications for Portfolio and Brand Strategy and growth.
• Actively monitor key category dynamics and identify opportunities, threats, and developments mainly in Systembolaget.
• Identify strategically relevant business opportunities and harness consumer, shopper, and customer insights to create and implement value-creating brand, product, and packaging innovations.
• Analyze and develop clear conclusions to drive winning channel and customer strategy, plans, and execution.
• Explore beyond existing data and research to understand the target consumer and related topics.

Professional Experience

• 4 or more years of marketing experience in global or local brand and trade marketing management, preferably in FMCG with both Trade Marketing and Brand Marketing.
• Experience working in a cross-cultural environment.
• In-depth understanding of social media platforms including Facebook, Instagram, Pinterest, Tumblr, Twitter, YouTube, and emerging platforms.
• Familiarity with social listening tools such as Sprinklr, Hypefactor, and Wordpress and analytical tools such as Google Analytics.
• Excellent communication and interpersonal skills with ability to influence at all levels.
• Analytical mindset with effective planning, organizational, presentation, and strategic skills.
• Fluent Swedish and business fluent English.

The Brand Activation Manager owns brand activation and initiative development for an entire Portuguese portfolio, supporting the strategic branding business agenda through close collaboration with Sales Management, Sales Operations, and Group Marketing. This role delivers measurable market share growth by analyzing brand and market development, managing individual brand budgets, and preparing yearly business plans aligned with Commercial Excellence.

Key Responsibilities

• Support the strategic branding business agenda for the entire Portuguese portfolio.
• Analyze brand and market development and secure corrective actions in regards to portfolio management.
• Make recommendations on New Product Development based on market trends and portfolio gap analysis.
• Develop brand activation and initiatives for the portfolio.
• Work closely with sales management to activate brands and brand initiatives in the sales force.
• Work closely with Sales Operations to ensure the right stock levels.
• Manage individual brand budgets.
• Prepare, coordinate, and implement yearly business plans within Group Marketing and Commercial Excellence.

Required Qualifications

• Minimum 4 years of experience in marketing, activation, or brand management, with at least 2 years as a Brand Manager in an FMCG company.
• Proven track record of driving business development with significant consumer insights.
• Solid business and commercial understanding with experience in project management.
• Strong interpersonal and project management skills to build cross-functional and cross-border relationships.
• Creative and commercial mindset combined with sharp analytical capabilities.
• Fluent in Portuguese, Spanish, and English.

Embedded within the North America marketing function, the Brand Activation Manager delivers brand strategy execution for Victorinox brands across all consumer touchpoints, managing national and regional media buys, product launches, and paid social campaigns. Working closely with Global Marketing in Switzerland, trade marketing, public relations, and internal creative teams, this role builds brand awareness and conversion while maintaining consistent messaging across all distribution channels.

Core Responsibilities

• Drive the execution of brand strategy in North America for Victorinox brands.
• Develop and execute 360-degree marketing plans in partnership with trade marketing and public relations for both brand and product campaigns.
• Manage national and regional media buys across marketing touchpoints including print, digital, out of home, and podcasts.
• Develop and evaluate marketing ROI performance against budget and monitor competitive activity.
• Manage product launches including developing sales tools to effectively tell the brand story and achieve distribution goals.
• Champion brand standards to ensure all materials are consistent and appropriately represent the brand across all touchpoints and distribution channels.
• Develop and execute paid social campaigns in partnership with the Global Marketing team to generate awareness and conversion.
• Research and maintain influencer relationships and ensure consistency across all consumer-facing touchpoints.
• Responsible for brand voice and supporting internal team members with copywriting.

Position Requirements

• Bachelor's degree in a related field.
• 5 or more years of marketing experience with strong activation experience.
• Excellent project management experience with ability to handle multiple projects simultaneously.
• Strong knowledge of Microsoft Office Suite.
• Excellent written, verbal, and presentation skills with ability to communicate information effectively and persuasively.
• Creative thinker with attention to detail, strong time management, and a positive entrepreneurial attitude.

Reporting to the VP, General Manager Cordless, the Senior Brand Activation Manager builds the commercial engine for Cleco by developing competitive assessments, lead generation models, and end user campaigns to create trial of the Cleco high-performance cordless tool range. Partnering with product teams, sales, distributors, and external stakeholders, this role advances distribution engagement and program effectiveness through data-driven content strategy and up to 30% travel.

Ownership Areas

• Develop a thorough competitive and situational assessment of end user verticals to support strategic and annual marketing planning.
• Build a lead generation model and implement end user campaigns to create trial opportunities with target verticals.
• Collaborate with sales team to define and implement programs to accelerate distribution engagement with Cleco cordless.
• Develop a content strategy to support marketing communications channels.
• Actively seek out and understand distributor and end user VOC through regular contact to establish new promotions and programs that drive growth.
• Work closely with product teams to effectively launch new product promotions.
• Monitor, track, and analyze the effectiveness of programs to support reporting, course corrections, and decision-making.
• Evangelize programs to customers, end users, and internal stakeholders through effective communications.

Technical Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 5 to 7 years of relevant experience in B2B Industrial marketing.
• Deep understanding of full funnel marketing with experience managing lead generation campaigns.
• Experience with general industrial distribution and CRM and sales enablement systems.
• Experience creating processes across cross-functional teams, senior stakeholders, and external partners.
• Proven project management skills with end-to-end project ownership.
• Strong bias for action with exceptional oral and written communication abilities and exceptional problem-solving skills.

The Junior Brand Activation Manager executes and owns the local Brand Activity Overview, securing synchronization of consumer, shopper, and trade activities while ensuring perfect in-store activation across assigned markets. The cluster marketing function relies on this work to design and supervise customer tools for brand promotion, manage local BTL budgets, and translate market analytics into actionable recommendations for Cluster Marketing and Business Development Managers.

Day-to-Day Responsibilities

• Ensure perfect in-store activation and assist in developing and deploying annual Brand Activation Plans per brand and per country.
• Design and supervise the use of Customer Tools for brand promotion with a consulting role in media process and strategy.
• Manage local BTL budget including ownership and accountability for budget tracking.
• Monitor market analytics regarding market share, competition, and critical metrics to translate into insightful and actionable data.
• Create and adapt promotional or other marketing materials in collaboration with the team and marketing cluster.
• Act as local representative and work in close collaboration with Cluster Marketing and Business Development Managers.

Minimum Qualifications

• Bachelor's degree required, Master's degree considered an asset.
• 2 to 3 years of working experience in similar roles.
• Professional experience in a marketing role in an FMCG environment is considered a plus.
• Strong analytical capabilities to lead brand performance analysis and deliver recommendations.
• Excellent knowledge of Microsoft Office including Word, Excel, and PowerPoint.
• Solid understanding of brand strategies and brand building tactics with strong business savviness.
• Results-oriented with passion for growth and excellence.
• Proficient in Greek and English both written and oral.

The Brand Activation Manager refines and implements the Global marketing strategy for the EU market, translating global brand campaigns into strong 360 campaigns that reach the shop floor across multiple European channels. Collaborating with country managers, sales peers, and an in-house EU marketing team of designer and interns, this role advances the EU innovation agenda through data-driven portfolio management and clear ROI measurement.

Areas of Ownership

• Implement and translate the Global marketing strategy for the EU market using data, insights, and consumer understanding to proactively identify opportunities.
• Work in close partnership with country managers and sales peers to deliver EU budget and translate global brand campaigns into strong 360 campaigns that reach the shop floor.
• Know markets and consumers inside out and build strong EU recommendations for the global innovation agenda.
• Manage and optimize the EU markets product portfolio while working closely with the product development team to launch innovations and formats.
• Own and manage the EU marketing budget in line with EU budget, ensuring all activity is guided by clear measurement and ROI.
• Guide and enable the EU marketing team including designer, marketing intern, and digital marketing intern.

Knowledge Skills and Abilities

• Bachelor's or Master's degree.
• 5 years of experience in brand management or shopper activation, preferably within FMCG across different channels and European markets.
• Consumer and customer obsessed with experience applying a performance marketing way of working to track and optimize campaign success.
• Self-aware with strong stakeholder management skills and an entrepreneurial mindset.
• Native Dutch or German is required along with a good level of English.

As the Brand Activation Manager, this role develops and implements multi-channel disease awareness and patient activation campaigns to drive people within the assigned therapy area to actively seek support from healthcare professionals. The healthcare and patient stakeholder network relies on this work to create educational materials, innovative signposting programs, and collaborative external relationships that improve quality of life and treatment access for patients.

Scope of Work

• Develop and implement disease awareness campaigns, product campaigns, and HCP and patient activation campaigns using a multi-channel approach.
• Develop HCP and patient educational materials including conducting field visits to assess and receive feedback on acceptability and usage of marketing messages.
• Design and develop innovative programs to signpost patients to appropriate healthcare professionals so they can access treatment and improve quality of life.
• Establish relationships and collaborate with external stakeholders including HCPs and non-HCPs to drive activation, support therapy management, access, and better treatment for patients.

Experience and Qualifications

• Degree in business or life sciences.
• Post-graduate marketing qualification.
• Proven track record in marketing, business development, and brand activation in the Irish Pharma, FMCG, and consumer healthcare industry.
• Experience in digital marketing highly desirable.
• Proven success in strategic thinking and operational effectiveness in similar roles.

Brand Activation Manager coordinates pan-India ground branding activities at the college level, working through Key Account Managers to hire Campus Ambassadors and own the full OKR set for brand awareness, app installations, and trust building. Success in the position means executing and iterating field and digital engagement programs that extend brand presence beyond physical activations across strategic colleges throughout India.

Work Activities

• Drive ground activation of branding activities and work closely with Key Account Managers across regions to execute ground branding activities.
• Hire and manage Campus Ambassadors in strategic colleges across India through KAMs.
• Own the entire OKRs for branding at the college level including brand awareness, app installations, and trust building.
• Strategize, iterate with experiments, and execute plans toward branding objectives.
• Continue engagement beyond field activations through digital mediums and various channels.

Background and Experience

• 5 to 10 years of relevant experience in field activations for brands.
• Experience handling pan-India field activation exercises with substantial budgets.
• Experience working in fast-paced early stage startups.
• Experience in the education domain.
• Experience managing digital branding activities that correlate with field activations.
• Process-driven with excellent communication skills and ability to work under pressure.