ASSISTANT BRAND MANAGER JOB DESCRIPTION

Every consumer packaged goods brand runs on a plan, and when annual brand plans drift from P&L targets or A&P budgets go unmonitored, market share erodes before corrective action can land. The Assistant Brand Manager is the operational core who keeps that plan moving. Working within the FMCG marketing structure, this role owns the day-to-day execution that converts brand strategy into in-market activity: from translating Nielsen consumption data and IQVIA analytics into actionable briefs, to coordinating agency partners across media, creative, and shopper marketing. It sits at the intersection of analytical rigour and campaign execution, managing the financial tracking and cross-functional alignment that keeps brand initiatives on time and on target.

As the Assistant Brand Manager, you support the development and execution of brand marketing plans that deliver against volume, market share, and gross profit targets for assigned FMCG categories. You work across brand, sales, finance, and external agencies, with scope spanning consumer communications, innovation pipelines, and annual operating plan inputs.

Career Impact: Hands-on ownership of P&L tracking, A&P budget management, and Nielsen-informed strategy at this level builds the analytical foundation that separates future Brand Managers from generalist marketers.

Business Impact: The consumer insights, launch forecasting, and competitive positioning work you deliver directly shapes which products reach shelves and how successfully they convert new buyers into loyal purchasers.

Growth Opportunity: Experience managing cross-functional teams without direct line authority and leading innovation commercialisation from concept to shipment accelerates the path to full Brand Manager accountability.

• Lead brand performance tracking using consumption data, competitive benchmarking, and A&P spending analysis to inform annual plan development.
• Develop written briefs for agency and supplier partners across creative, media, packaging, and consumer promotions that clearly translate brand strategy into actionable direction.
• Partner with Finance and cross-functional teams to manage A&P budgets, process invoices, and complete monthly reconciliations within approved spend.
• Execute integrated consumer activation plans across media, shopper marketing, digital, and in-store channels in alignment with the annual brand calendar.
• Coordinate new product launch processes, including demand forecasting, packaging artwork approvals, and commercialisation workflow with sales and supply teams.
• Analyse qualitative and quantitative consumer research alongside market trend data to identify volume growth opportunities and support product decision-making.
• Monitor and report on competitive activity, market dynamics, and in-market brand performance to recommend corrective actions to brand leadership.
• Support development of annual business planning inputs, including brand equity reviews, innovation pipeline updates, and go-to-market strategy presentations.

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
• 2 or more years of brand management or marketing experience, with demonstrated exposure to CPG or FMCG brand environments.
• Proficiency in applying consumer market data to brand decisions, including experience with syndicated retail measurement sources such as AC Nielsen.
• Demonstrated ability to manage marketing budgets, track expenditure, and produce monthly financial reconciliations with cross-functional partners.
• Strong project management skills with the ability to manage multiple concurrent initiatives across agencies, internal teams, and external vendors against tight deadlines.
• Analytical capability to interpret quantitative and qualitative research and translate findings into actionable brand recommendations.
• Excellent written and verbal communication skills, including experience writing creative and agency briefs and presenting to senior stakeholders.
• Proven ability to work collaboratively across sales, finance, regulatory, and supply chain functions without direct line authority.

• MBA with a focus on marketing, or current enrolment in a post-graduate business programme with demonstrated CPG coursework.
• Experience working with IQVIA or Nielsen CIP data in a consumer healthcare or over-the-counter product category.
• Exposure to P&L management, including understanding of COGS, gross margin, and marketing spend efficiency metrics.
• Prior experience supporting new product development commercialisation from concept stage through retail sell-in and launch activation.

• Brand market share trend, measured against Nielsen scan data for assigned categories each period.
• A&P budget variance, tracking actual spend against approved budget across all brand activities.
• New product launch sell-in rate, reflecting the percentage of targeted retail distribution points secured at launch.
• Campaign ROI, measured against pre-defined KPIs including scan sales lift, coupon redemption rate, and media efficiency.
• Monthly brand health scorecard completion rate, capturing accuracy and timeliness of performance reporting to senior leadership.
• Innovation pipeline milestone adherence, tracking on-time delivery of commercialisation steps from brief to shipment.
• Typical tools: syndicated retail measurement (commonly Nielsen, IQVIA); office productivity and financial tracking (commonly Excel, PowerPoint, SAP)

• Base Salary Range: $60,000 – $80,000 per year
• Bonus: Annual performance bonus, typically 8–12% of base salary
• Equity: Generally not offered at this level; some large CPG companies offer restricted stock units at senior tiers
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
• PTO: 15–20 days annually, plus company holidays
• Common Perks: Product allowances, professional development budget, hybrid work flexibility, tuition reimbursement for MBA programmes

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required; employment in this role is contingent on the candidate's legal right to work. A background check must be completed successfully before employment begins. All applicants are considered regardless of race, colour, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring a reasonable accommodation during the application or interview process are encouraged to request one.

The Assistant Brand Manager owns the end-to-end production and accuracy of menus and point-of-sale materials, from briefing in-house designers and managing version control to leading digital menu updates across the website and in-restaurant ordering platforms. Working with the food, quality, and communications teams and reporting to senior brand and marketing leadership, this role ensures print and in-restaurant marketing assets directly support like-for-like sales growth and new customer acquisition.

Key Responsibilities

• Collaborate with the food team and the quality and safety team to ensure all menus are accurate in terms of dish naming, ingredients, dietary requirements, and pricing.
• Recommend new dish naming and descriptors for sign-off.
• Collaborate with in-house graphic designers, giving clear briefs for menus and POS and direction for rounds of amends in a time-efficient manner.
• Act as gatekeeper for version control of all print material, tracking all feedback and amends, and securing final sign-off from senior brand and marketing leadership.
• Forecast production volumes of menus and POS materials, securing sign-off from the head of brand marketing.
• Maintain an understanding of menu layout, commerciality, and POS recommendations for current and future campaigns based on data and learnings.
• Own the day-to-day relationship with the external printer to ensure all projects are delivered on time and within budget.
• Lead the execution of menu updates on the website and in-restaurant digital ordering platforms.
• Input into brand photoshoots to deliver assets for all POS and produce a suite of in-restaurant marketing assets.
• Input into wider campaign design and planning, attend brand team meetings with the creative agency, and bring ideas on how to amplify activity in restaurants and across marketing materials.
• Maintain a clear understanding of business revenue drivers to ensure all elements within scope drive like-for-like sales, new customers, covers, and spend per head, tracking results and recommending actions.
• Manage the budget for all print materials, striving for efficiencies where possible.
• Forge a close working relationship with the communications and training team to ensure marketing and communications strategies are aligned.
• Create timely, clear internal communication materials to ensure strong adoption and compliance of in-restaurant materials across the estate.
• Contribute to designing and lead execution of the local marketing strategy for all new restaurant openings and refurbishments, as well as handling ad-hoc opportunities.

Required Qualifications

• Minimum 2 years of experience in a marketing role.
• A track record of strong project management with the ability to deliver projects on time and within budget.
• Service brand and/or restaurant experience is desirable but not essential.
• Excellent time management when faced with multiple deadlines and priorities.
• Outstanding attention to detail and excellent copywriting, spelling, and grammar.
• Strong creative thinking.
• Ability to work collaboratively across different functions, including graphic designers, operations, and external agencies.
• Strong presentation skills.

Embedded within the brand team, the Assistant Brand Manager supports the development of a clear brand strategy and three-year brand plans, covering the full marketing mix from media planning and digital to PR, sampling, and sustainability initiatives. Working closely with external agencies, e-business functions, and cross-functional teams, this role enables delivery of agreed sales and profit targets for supported brands within a competitive FMCG environment.

Core Functions

• Support the development of a clear brand strategy and three-year brand plans, ensuring all brand activities adhere to brand purpose and strategy.
• Support the development and implementation of marketing activity across all areas of the marketing mix, working collaboratively with external agencies on media planning, advertising, digital, social media, consumer promotions, PR, and sampling.
• Collaborate with e-business functions to ensure competitive advantage in the digital environment.
• Develop a comprehensive understanding of the coffee category, including media, trade, competition, and consumer behaviour, to identify marketing issues and opportunities.
• Monitor industry and competitor activity closely to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Evaluate the effectiveness of marketing programmes and brand performance continuously, adjusting plans in line with learnings.
• Work collaboratively with cross-functional teams to deliver improved product formulations in line with brand strategy.
• Support the team in the delivery and development of key initiatives on the sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.
• Lead careful brand budget management of PFME budgets.
• Deliver agreed sales and profit targets for supported brands, working closely with commercial teams.

Qualifications & Experience

• Some marketing experience in a brand manager or assistant brand manager role.
• Ability to influence at senior levels both internally and externally.
• Strong presentation skills targeting a wide audience, from customers to internal stakeholders.
• Ability to run sizable projects and work streams from concept to delivery.
• Prior knowledge of running multi-pronged communications programmes.
• Demonstrated experience leading new product launches.
• Passion for the role, tenacity, and a results-focused mindset.

Reporting to the global brand team, the Assistant Brand Manager develops and executes regional brand strategies, manages the recommended line architecture and pricing, and leads digital asset creation across the region in close collaboration with local agencies and markets. Partnering with local marketing teams and trade show stakeholders, this role ensures the portfolio is activated effectively across regional markets to deliver commercial growth.

Primary Duties

• Develop and execute regional brand strategies.
• Collaborate closely with the global brand team and other members of the regional marketing team for effective brand management.
• Define and manage the recommended line architecture, including pricing.
• Complement global marketing and local retail plans by identifying gaps for the region and developing regional assets and plans.
• Lead digital asset creation and implementation across the region, working closely with the global brand team and local agencies.
• Support excellence in execution on all product processes, from new product set-up to tracking key items, new product launch forecasting, and availability with planning teams and markets.
• Engage, align, and update local marketing teams on the portfolio, products, initiatives, and assets.
• Work in collaboration with local markets to gain constant insights on activation plans and implementation results, and share results and best practices within the region and with the global brand team.
• Manage trade show implementation to bring the portfolio to life.

Education & Experience

• Bachelor's or master's degree, or diploma in marketing, sales, or business administration, or equivalent qualification.
• 12–24 months of commercial or marketing experience within brand marketing in toys, FMCG, or licensed consumer goods.
• Experience working with licensors, preferably in the children's entertainment sector, is an advantage.
• Proactive problem-solving with a creative and analytical mindset, able to read and interpret data and make recommendations based on insight.
• Ability to work on a wide variety of projects with aggressive deadlines and multi-task accordingly.
• Great tactical skills with the ability to be flexible and react quickly to changing situations.
• Ability to build and maintain strong, collaborative relationships with a large number of stakeholders.
• Positive, results-oriented attitude with a competitive spirit and a strong will to succeed.
• Proficiency in MS Office suite.
• Fluency in written and spoken English.

Sitting at the intersection of brand strategy and local market activation, the Assistant Brand Manager provides local insights to support annual category, communications, and go-to-market plans, and serves as a key point of contact between the broader marketing team and the local team. Operating across retail and beauty pro events, conferences, seasonal activities, and virtual activations, this role enables consistent local plan implementation in support of the broader regional strategy.

Day-to-Day Responsibilities

• Provide local insights to support annual category, communications, and go-to-market plans with brand managers to deliver overall business objectives.
• Conduct a full market appraisal to steer marketing strategy in collaboration with brand managers.
• Optimise existing global and regional marketing strategy for local implementation as required.
• Serve as a key point of contact between the broader marketing team and the local team to support collaboration.
• Advocate for local learnings, insights, and needs in cross-functional collaboration forums.
• Work with the brand team to manage ad-hoc changes to existing products, packaging, boxes, and marketing collateral.
• Collaborate with brand and media managers to guide the implementation of annual category media plans.
• Input into category research and analysis initiatives, including monthly reporting and post-campaign analysis.
• Manage local implementation of all events, both in-person and virtual, including site visits, supplier management, product management, pack-in, run sheets, and pack-out.
• Work with the events team to ensure local plans are implemented consistently within the broader plan.
• Support delivery of materials and content to the local team, including printed collateral and machine seeding.
• Manage retail and beauty pro events, including conferences, off-site sales events, and seasonal activities.
• Support the field manager with training events and academies.

Skills & Qualifications

• Marketing or related degree in business or marketing.
• Solid experience in running events.
• Foundational analytical skills, sound commercial acumen, and numeracy.
• Assertive, driven, and dynamic with a can-do attitude and a passion for the products.
• Strong time management skills.
• Ability to be highly organised with excellent communication and presentation skills.
• Team player who is flexible and willing to go above and beyond.

A key member of a cross-functional team, the Assistant Brand Manager leads delivery of a mid-summer and end-of-summer presentation, developing a customer-specific omnichannel brand strategy and designing social media, influencer, and healthcare professional education campaigns. Collaborating across functions and reporting within an MBA graduate programme structure, this role provides a clear and detailed recommendation grounded in qualitative and quantitative brand strategy analysis.

Scope of Work

• Work with a cross-functional team to deliver two main deliverables: a mid-summer presentation and an end-of-summer presentation.
• Incorporate feedback from the mid-summer presentation into the final deliverable.
• Provide a clear and detailed recommendation to the team based on all work completed during the programme.
• Lead and drive the project forward, leveraging the cross-functional team and the mid-summer presentation.
• Develop a customer-specific strategy for a brand to drive omnichannel sales.
• Evaluate and design a social media and influencer campaign.
• Create a cost-effective education strategy for healthcare professionals.
• Design a defence plan for an upcoming competitive threat.
• Refine and recommend an evolution of a brand strategy and positioning based on qualitative and quantitative data.

Position Requirements

• Current enrolment in an MBA or other business-related graduate programme.
• Demonstrated alignment to leadership, integrity, flexibility, and efficiency values, including a focus on self-development, collaboration, accountability, and a digital and experimentation mindset.
• Passion for the consumer health sector and its broader purpose.
• Willingness to work in a hybrid model with two days in-office and three days working from home.
• Strong project management and analytical skills.
• A strong passion for food and eating out.

The business impact of building active consumers and strong brand equity depends on the Assistant Brand Manager, who supports the development and implementation of innovative marketing strategies, manages external agency partners, and establishes retailer strategies in conjunction with the sales team. Based within a regional marketing structure and collaborating with cross-functional stakeholders internally and externally, this role drives coherent owned, earned, shared, and paid activities toward measurable sales and brand impact.

What You'll Do

• Work with the brand team to support, develop, and implement innovative marketing strategies that drive brand equity and build active consumers.
• Review competitor activity and changing market needs to facilitate modifications to brand plans when needed.
• Manage external agency partners and partner relationships.
• Plan and manage budgets related to multiple brands and marketing campaigns.
• Work cross-functionally with key stakeholders internally and externally to direct owned, earned, shared, and paid activities towards sales and brand impact.
• Collaborate with the regional team to maximise coherence of marketing activities and contribute to the function of the marketing value chain.
• Analyse and evaluate brand and campaign performance continuously and initiate corrective actions.
• Establish retailer strategies in conjunction with the sales team, and aid key account preview sell-in of critical marketing programmes and products.
• Work closely with cross-functional teams to provide insights to drive performance.
• Enable and support the brand team to work collaboratively on product forecasting, driving strong business management.

Background & Experience

• Experience in brand management and consumer goods marketing, ideally with a toy, family, or gaming industry background and/or digital or ecommerce experience.
• Knowledge of key digital and media trends in the market landscape, with a specific view on children and toys.
• Good knowledge of marketing best practice.
• Experience working with partners such as Google/YouTube, Facebook, and Amazon, and/or external IP partners.
• Strong analytical skills with a consistent record of using data to drive business results.
• Excellent communicator, both verbally and in writing, with strong presentation skills.
• Effective at building strong internal networks.
• Be able to operate with a wide range of people from different parts of the organisation and with external partners.

As the Assistant Brand Manager, this role leads the development and execution of marketing initiatives for healthcare professionals, primarily dentists and dental hygienists, building brand awareness through digital advertising, SEO, sampling, and key opinion leader engagement. The dental marketing team relies on this work to develop strong relationships with wholesalers, grow healthcare professional recommendations, and drive incremental sales growth.

Technical Responsibilities

• Lead the development of marketing initiatives for healthcare professionals, mainly dentists and dental hygienists, and support overall strategic planning to increase sales and acquire new customers.
• Plan and execute healthcare professional marketing initiatives.
• Develop strategies based on understanding and analysing trends in the dental industry.
• Develop and execute educational activities to grow the brand and increase healthcare professional recommendations.
• Build strong relationships with dentists, dental hygienists, and other key opinion leaders.
• Collaborate with wholesalers to develop and execute sales growth strategies.
• Strengthen key opinion leader engagement through digital marketing.
• Manage websites for healthcare professionals.
• Increase healthcare professional reach and awareness through SEO and sampling.
• Plan and execute digital advertising on social networking sites.
• Manage sampling forecasting and budget management, tracking spend for efficient financial oversight.

Required Qualifications

• Related experience in the healthcare industry, primarily communicating with healthcare professionals.
• Dental licence is preferred.
• Healthcare professional and patient-centric mindset.
• Ability to engage project stakeholders and lead the execution of assigned projects based on defined strategy and scope.
• Proactive approach to personal development, actively seeking feedback from key stakeholders.
• Ability to take ownership of the business results of assigned projects.
• Proficiency in PC skills, including Excel, PowerPoint, and Word.
• Project management and budget management skills.
• Business-level English proficiency.

Assistant Brand Manager delivers support to the brand manager across local marketing plans, day-to-day portfolio operations, and agency briefings for media, PR, and promotional campaigns, with a focus on achieving key brand KPIs including market share, awareness, and profit. The work directly supports measurement of investment effectiveness and ROI against scan sales, brand health metrics, and financial reporting for the category.

Job Functions

• Support the brand manager with local marketing plans focused on delivering key brand KPIs, including market share, awareness, and profit across the region.
• Support the brand manager with day-to-day operational requests for the product portfolio.
• Ensure the product line plan is accurate and pricing for the category is set up correctly.
• Assist with the preparation of brand presentations for both internal and external stakeholders.
• Assist with financial reporting for the category.
• Assist the brand manager in developing consumer, competitor, and market insights relevant to the category.
• Support the brand manager with agency briefings and execution of media, PR, and promotional campaigns.
• Measure investment effectiveness for campaigns and determine ROI against market share, scan sales, and brand health metrics.

Minimum Qualifications

• Minimum 2 years of experience in the consumer goods area or a similar role with a marketing or business-related discipline.
• Consumer and shopper-centric mindset and understanding of the marketing mix.
• Comfort in analysing data and financial reporting.
• Highly organised, independent, and detail-oriented with strong time management and follow-up skills.
• A solutions-oriented, can-do attitude with the ability to juggle multiple tasks and programmes simultaneously.
• Excellent written and oral communication skills.
• Strong MS Office skills, including Word, Excel, PowerPoint, and Outlook.
• Product and brand passion, with interest and exposure to the entertainment or toy industry highly regarded.

The Assistant Brand Manager produces through-the-line strategies and marketing plans for assigned brands by developing and optimising the social media and monthly content calendar, briefing and measuring PR strategies, and managing the marketing budget. Working closely with key accounts and sales conferences and supported by FMCG experience in cosmetics or personal care, this role enables delivery of net sales, retail sales, and competitor analysis reporting locally and globally.

Key Responsibilities

• Develop, recommend, and implement local through-the-line strategies and marketing plans through category analysis and consumer insight.
• Plan, forecast, implement, and review new launches and promotional activity in line with global and local requirements.
• Review, develop, and implement tactical and gifting strategies for the year.
• Develop, implement, and optimise the social media and monthly content calendar to drive growth in engagement, brand relevance, and consideration.
• Brief, implement, and measure PR strategies and events with internal teams and external agencies.
• Manage the marketing budget for assigned brands and spend in line with the set budget.
• Assist in the development of and deliver strategy presentations to key accounts and sales conferences.
• Provide monthly reports locally and globally on net sales, retail sales, and competitor analysis performance in the marketplace.

Experience & Qualifications

• Tertiary qualifications in marketing at degree level.
• Minimum 2 years of experience in brand management, category management, or a similar marketing role.
• An FMCG background, particularly in cosmetics or personal care, is highly regarded.
• Strong analytical, thinking, and problem-solving skills.
• High-level project management with the ability to set priorities and manage competing demands.
• High-level interpersonal skills with the ability to work collaboratively with sales and other cross-functional teams.
• Excellent presentation and strong communication skills.

Reporting to the brand lead, the Assistant Brand Manager supports local marketing plans across on-trade, off-trade, and e-retail activations, manages POSM logistics, and develops market research through analysis of consumer insights, competitor activities, and industry dynamics. Partnering with trade marketing, sales, and external agencies, this role supports A&P management and builds the required skill set to progress to a junior brand manager position within the luxury, wines, and spirits industry.

Core Responsibilities

• Support the brand lead with administrative tasks and the implementation of brand plans.
• Work on on-trade, off-trade, and e-retail activations.
• Support brand events and experiences, and amplification through media.
• Support development of tools and ritual services, and CRM, partnerships, and advocacy plans.
• Work closely with trade marketing, sales, and external agencies to develop assigned projects.
• Support A&P management, including creation of purchase orders and budget follow-up with the brand lead.
• Develop market research through analysis of market trends, consumer insights, competitor activities, and industry dynamics, delivering reports to be used for brand plans.
• Build reports, including sales analysis, monthly reports, post-mortems, and other ad-hoc reports.
• Manage POSM logistics and follow-up.
• Develop the required skill set to progress to a junior brand manager role.

Qualifications & Experience

• Graduate or master's degree obtained within the last 3 years, due to contractual requirements.
• Ideally 2 years of experience in marketing or a related sector.
• Proficiency in PowerPoint and Excel; SAP is a plus.
• Driven and results-oriented with a strong capacity to organise and prioritise.
• Strong interest in the luxury, wines, and spirits industry.
• Good communicator with strong analytical skills and the ability to multitask.
• Fluency in Spanish and English; French is a plus.

Embedded within the brand team, the Assistant Brand Manager oversees day-to-day communications, schedules, and deadlines for multiple publishing projects simultaneously, manages retail distribution for special editions in close collaboration with the data analytics team, and provides ongoing data analysis to support key initiatives. Working closely with finance, retail, and production teams, this role enables on-time and on-budget delivery across product, production, distribution, promotion, and reconciliation.

Duties

• Oversee day-to-day communications, schedules, and deadlines for multiple projects simultaneously to ensure each is kept within scope, timeline, and budget for product, production, distribution, promotion, and reconciliation.
• Actively manage and oversee retail distribution for special editions through close collaboration with the data analytics team.
• Assist with the production schedule, including communication with multiple parties, approving covers, barcode management, and authorisations.
• Gather and report publishing information for key competitors.
• Work with finance and retail teams to process invoices and complete monthly promotion reconciliations.
• Support development of retail strategy and assist in annual and quarterly budgeting processes.
• Provide ongoing data analysis to support key initiatives and ad-hoc requests.

Skills & Qualifications

• Comfortable working with spreadsheets.
• Detail-oriented, highly organised, and proactive.
• Ability to manage multiple projects simultaneously and consistently.
• Deadline-focused and comfortable working within strict timelines.
• Ability to adapt to urgent requests and implement solutions confidently.
• An excellent communicator.
• Be able to maintain and update information for multiple projects and provide regular status updates.

Reporting to regional brand leadership, the Assistant Brand Manager refines regional brand and integrated activity plans, assists in efficient management of brand A&P budgets, and supports new product development, including category rationale and sell-in tools. Partnering with global NPD commercialisation teams and managing website content and maintenance, this role ensures brand performance tracking, distribution targets, and marketing programme communications reach key stakeholders internally and externally.

Accountabilities

• Input into the development of regional brand strategies and business plans.
• Assist in the development of annual regional brand and integrated activity plans.
• Assist in efficient management of brand A&P budgets and reconciliation of accounts.
• Assist in the development of strong regional activation plans aligned to global strategies.
• Assist in setting market and channel strategy development guidelines, particularly as they relate to distribution targets by tier, varietal, price point, and channel.
• Assist in communication of brand standards, strategy, and marketing programmes to key stakeholders internally and externally.
• Conduct monthly brand performance and health reviews, including tracking and reporting.
• Conduct measurement and evaluation of key brand activity.
• Support new product development, including category rationale and sell-in tools.
• Support commercialisation of global NPDs, including building sell-in, launch, and activation plans.
• Manage website content and carry out maintenance and administration.

Required Qualifications

• Marketing or business-related degree.
• Minimum two years of FMCG experience.
• Liquor industry experience desirable.
• Entry-level commercial acumen with strong presentation skills.
• Ability to multi-task with a can-do attitude.

Sitting at the intersection of digital marketing and consumer health brand management, the Assistant Brand Manager develops and implements key marketing tactics across digital, media, sampling, CRM, and consumer promotions, and leads cross-functional partnerships with agencies, shopper marketing, medical, legal, and regulatory teams. Operating across ecommerce channel analytics, coupon strategy, and monthly KPI tracking, this role advances brand performance in the CPG or healthcare segment through data-driven campaign execution.

Role Responsibilities

• Develop and implement key marketing tactics, including digital, media, sampling, CRM, and consumer promotions.
• Lead cross-functional partnerships and work with agencies, shopper marketing, medical, legal, and regulatory teams.
• Review content and strategy with medical, legal, and regulatory teams.
• Partner with finance to manage brand marketing budget and P&L projections.
• Optimise and manage coupon strategy, tactics, and budget.
• Provide monthly KPI and performance tracking and measurement for sales, media, CRM, and coupons.
• Monitor and report on competitive trends and market best practices.
• Support ad-hoc projects related to CRM, website integration, content development, execution, and ecommerce.
• Support innovation project management and launch plan execution.
• Create deep-dive analytics to understand the shopper journey through the e-commerce channel.

Technical Qualifications

• BS or BA in marketing, finance, communications, management, or project management.
• 1–2 years of experience in ecommerce or digital marketing for CPG or healthcare brands preferred.
• Ability to effectively manage complex projects with multiple stakeholders.
• Initiative to identify opportunities and develop plans to drive business performance.
• Business analytics and KPI tracking capabilities.
• Strong communication and collaboration skills.

The Assistant Brand Manager oversees the day-to-day Pralines business, leading analysis of the target consumer, category, brand, and competition to develop actionable insights and advance marketing strategy, including consumer programs, new product development, and trade and shopper initiatives. Reporting within Ferrero Canada and collaborating actively with US and global brand teams, cross-functional partners, and external agencies across PR, shopper marketing, advertising, and research, this role directly supports delivery of annual financial and marketplace targets.

Key Responsibilities

• Provide routine performance updates, monitoring and tracking shipment volumes and consumption performance, in-market initiatives, and competitive activity.
• Leverage market and brand analysis to assist brand management in formulating brand strategy within a fast-moving consumer packaged goods category.
• Manage brand budgets and invoicing, liaising with finance and external vendors.
• Understand and interpret qualitative and quantitative research to inform product decision-making.
• Support and co-manage artwork, SKU and merchandising development.
• Support development of consumer activation plans and manage execution.
• Maintain close, productive relationships with cross-functional teams and global counterparts.
• Collaborate with the legal team to safeguard assets in interactions with third parties.
• Manage relationships and execution with external agencies, including PR, shopper marketing, advertising, graphic design, and research agencies, delivering required output while minimising cost.
• Allocate and manage marketing spending, developing cost cards to manage profitability and optimise investment.
• Aid in the management of commercialisation workflow, package design, item profitability, co-packing, and related activities to facilitate full brand ownership.
• Advance the development of integrated marketing campaigns, including strategic promotions with supporting in-store merchandising materials.
• Initiate and develop a consumer and trade communication and public relations plan to deepen acceptance of the brand's core proposition.
• Contribute to sales forecasting to meet consumer demand while managing freshness.
• Participate in the definition and development of objectives, goals, strategies, and KPIs for the brand to exceed volume and profit targets.

Education & Experience

• BA or master's in business and/or marketing.
• 3 years of experience in or exposure to brand marketing.
• Experience in consumer packaged goods is a plus.
• Experience with AC Nielsen data.
• Experience in budget management preferred.
• Bilingualism in French and/or Italian is an asset.
• Proficiency in Word, Excel, PowerPoint, and Outlook.
• Project management experience and proficiency.
• Excellent analytical skills to drive critical decision-making.
• Excellent verbal and written communication skills, with the ability to prioritise and multi-task across multiple projects to meet tight deadlines.
• Adaptable, creative thinker and problem solver able to operate independently in a fast-paced and ambiguous environment.
• Team player with strong interpersonal skills, able to effectively interact and work with various functional departments.
• Detail-oriented, with a bias for action, passion, energy, and an entrepreneurial spirit.
• Adaptable to foreign cultures and motivated to advance in a multinational organisation.

The Assistant Brand Manager shapes brand strategy by writing situation assessments using Nielsen data, cross-functional reports, consumer research, and competitive analysis, and leads business performance tracking to inform annual brand plan development and innovation pipeline initiatives. Working closely with divisions, bottlers, and customers and collaborating with agencies and suppliers across creative, packaging, media, and consumer promotions, this role enables profitable brand growth through applied consumer insight and worldwide trend analysis.

Strategic Responsibilities

• Write situation assessments to identify and prioritise brand-building opportunities using data-driven insights, including Nielsen data, cross-functional reports, consumer research, and competitive analysis.
• Lead business performance tracking and analysis to inform brand strategy development and assist in developing the annual brand plan.
• Partner with internal teams to develop and launch innovation initiatives and build the innovation pipeline.
• Assess untapped consumer opportunities, both global and local, by leveraging consumer research to identify new volume and profit growth areas.
• Develop and communicate written briefs for use by agencies and suppliers, including creative, advertising, packaging, product development, media, consumer promotions, and merchandising.
• Interact with divisions and customers to influence brand plans during the annual business planning process.
• Create communication plans using tools such as newsletters, presentations, and video conferencing to communicate consumer initiative concepts to divisions, bottlers, and customers.
• Apply understanding of consumer insights and worldwide trends to identify key issues and opportunities for profitable brand growth.

Experience & Qualifications

• Bachelor's degree required; MBA preferred.
• 3–5 years of brand management or marketing experience.
• Knowledge of procedures used to drive increases in volume and brand equity, including marketing programmes and licensed or specialty merchandise.
• Knowledge of and ability to apply core marketing concepts, including brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives and strategies, and consumer segmentation.
• Knowledge of and ability to apply marketing operating strategies, including media planning, pricing strategies, and trade and consumer promotions.
• Knowledge of methods used to inspire internal and external agency performance.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment, and consumer impact.
• Ability to identify and develop innovative ideas in areas such as product, packaging, and activations to create a proprietary brand advantage.

Reporting to the Senior Brand Manager, the Assistant Brand Manager develops and executes a marketing plan across online and offline channels, manages creative briefs and project execution, and partners with sales teams to support lead generation and sales enablement initiatives. Working closely with teams across creative, email, media, social, content, and internal communications, this role drives campaign awareness and enables timely delivery of relevant business updates to stakeholders and marketing department leaders.

Areas of Ownership

• Assist in developing and executing the marketing plan in accordance with business objectives, budget, and overall marketing strategy.
• Assist in managing online and offline marketing execution.
• Understand target audience behaviours and beliefs and apply these to campaign execution.
• Develop work briefs and creative briefs based on input and manage projects in accordance with department procedures.
• Drive campaign awareness over time by evolving strategies.
• Evaluate copy, designs, media plans, and production materials and make suggested revisions in keeping with agreed-upon strategies.
• Partner with teams across marketing, including creative, email, media, lead generation, conventions, social, content, and internal communications.
• Provide the marketing team with timely and relevant feedback, objections, and audience insights.
• Manage budgets, approve estimates and invoices, and ensure all projects are delivered on time and on budget.
• Partner with and consult sales teams, acting as a liaison between the division and marketing to support and execute sales enablement initiatives.
• Communicate relevant business updates to stakeholders and marketing department leaders on a regular basis.

Professional Experience

• Bachelor's degree in business with an emphasis in marketing.
• 3–5 years of experience in marketing, advertising, or communications, or an equivalent combination of education and experience.
• Knowledge and experience in marketing plan development and writing creative briefs.
• Experience in digital marketing, content strategy, social media, and brand-building campaigns.
• Strong strategic and creative thinking skills.
• Highly developed interpersonal and organisational skills.
• Ability to collaborate effectively with peers and build professional relationships.
• Tenacious in meeting deadlines, well-organised, and proactive.
• Be able to manage multiple tasks with a high level of commitment.
• Ability to analyse diverse data and results to drive plans.

The Assistant Brand Manager creates executional support for downstream marketing across branding, advertising, and media for the Commercial Solutions masterbrand, coordinating with brand and media agencies on paid media projects and tracking competitive intelligence to inform strategic initiatives. Serving as an internal brand champion and reporting to the Associate Director, this role ensures seamless execution of initiatives for internal and external audiences across the GCC&M Centers of Excellence and agency partners.

Key Deliverables

• Provide executional support for downstream marketing, including marketing, advertising, and promotions.
• Help execute marketing projects, including branding, advertising, and media.
• Actively assist in brand coordination across all external-facing marketing projects.
• Track and report competitive intelligence related to creative campaigns and media spending, and identify implications that can be leveraged in strategic initiatives.
• Coordinate with brand and media agencies on paid media and brand-related projects.
• Review campaign metrics and help identify observations and recommendations.
• Manage internal billing and budget tracking, including working closely with Finance to set codes for internal and external billing.

Knowledge Skills & Abilities

• 3+ years of marketing or advertising experience in the pharmaceutical industry.
• Some background in marketing strategy development.
• Strong tactical execution experience, with the ability to handle multiple projects and deadlines.
• Experience in campaign project management and coordination, including management of meetings, events, and project schedules.
• Understanding of the new product development process and campaign development process.
• Ability to partner with outsourced marketing, research, and advertising partners.
• Strong analytical and problem-solving skills.
• Effective writing and presentation skills.
• Ability to work collaboratively with colleagues to foster a team-oriented environment.

Embedded within the brand team, the Assistant Brand Manager executes multi-dimensional communication campaigns spanning various consumer touchpoints, developing integrated communication strategies and marketing KPIs for new products in alignment with business and product strategy. Working closely with PR, digital, media, and campaign departments, this role elevates brand strategy through environment analysis, market research, competitor benchmarking, and clear marketing direction across related marketing functions.

Work Activities

• Participate in environment analysis of market, competitor, and product landscape.
• Conduct competitor benchmarking to support communication strategy setting.
• Participate in creative concept planning for multi-dimensional campaigns spanning various consumer touchpoints.
• Participate in market research and competitor benchmarking of brand strategies and naming conventions to support brand strategy development.
• Develop integrated communication strategies and marketing KPIs for new products in alignment with business and product strategy.
• Provide consistent goals and marketing directions to related marketing departments, including PR, digital, media, and campaigns, to promote continued marketing communication.

Required Qualifications

• Bachelor's degree required.
• Minimum 5 years of related experience.
• Ability to evaluate identifiable factors and apply sound judgment in selecting methods and techniques to obtain solutions.
• Ability to navigate complexity and ambiguity independently with minimal day-to-day instruction.
• Active listening skills with the ability to gather relevant insights to support effective solutions.
• Strong curiosity and desire to experiment, with the ability to adapt to change and apply learnings from experience.
• Ability to understand and relate to people, and to navigate challenging situations to harness collective performance.
• Ability to think critically to penetrate complex problems, make fresh connections, and approach challenges with both strategic and execution-focused thinking.
• Demonstrated ability to inspire teams and deliver consistent results in new and ambiguous situations.
• Strong capacity to foster an inclusive culture where people feel valued for who they are and what they contribute.

Reporting to brand leadership, the Assistant Brand Manager coordinates brand plans spanning innovation, communication strategies, and in-store programmes, and leads projects in these areas to ensure on-time and on-budget delivery in close partnership with agency partners and cross-functional teams. Partnering with innovation and sales teams to execute commercial plans for new products and leveraging consumer and shopper insights for in-market performance analysis, this role guides brand programme relevance and measurable impact within a consumer-packaged goods environment.

Core Functions

• Participate in developing brand plans spanning innovation, communication strategies, and in-store programmes, and lead projects in these areas to ensure on-time and on-budget delivery.
• Work closely with agency partners to plan and execute integrated consumer programmes across multiple media touchpoints.
• Develop and execute commercial plans for new products in collaboration with innovation and sales teams.
• Lead the activation of planned promotions and partnerships.
• Collaborate across multiple functions to identify consumer, shopper, and customer insights and execute commercial plans for new products and shopper activation.
• Leverage consumer insights and lead analysis of in-market performance to ensure brand programmes are relevant and impactful.

Education & Experience

• University undergraduate degree in business or marketing, or a post-graduate certificate in business or marketing.
• MBA with a focus in marketing.
• Demonstrated brand marketing experience in a consumer-packaged goods company or in an agency specialising in digital or experiential marketing.
• Proven marketing research analytics experience, including AC Nielsen CIP.
• Proven P&L analysis and understanding.
• Experience managing cross-functional teams without direct line reporting.
• Strong ability to analyse data and synthesise key performance drivers, with a bias for action to address issues.
• Strong working knowledge of MS Office applications, including Outlook, Excel, Word, and PowerPoint.
• Excellent communication, persuasion, leadership, and interpersonal skills.
• Strong analytical, organisational, and time management skills, with proven project management ability.
• Desire and ability to work in a fast-paced, high-pressure environment.

The Assistant Brand Manager manages brand P&Ls, including consumption forecasting, assortment mix, and marketing spend, and executes consumer communications plans by collaborating with internal subject matter experts, external agency partners, and cross-functional teams across Sales, Finance, Regulatory, Medical, Legal, and Supply. The work directly supports delivery of sales and profit targets, competitive positioning, and a curious, data-driven approach to brand building within Consumer Healthcare or CPG.

Ownership Areas

• Manage brand P&Ls, including consumption forecasting, assortment mix, and marketing spend management, and ensure timely identification of risks and opportunities.
• Develop objectives, goals, strategies, and measurements for brands to meet or exceed sales and profit targets, and maintain a strong understanding of competitive positioning.
• Develop and execute consumer communications plans, including defining communication strategy, collaborating with internal subject matter experts and external agency partners, and determining media plans.
• Apply key market insights to develop product innovation and renovation ideas and execute these in market.
• Partner with cross-functional teams, including Sales, Finance, Regulatory, Medical, Legal, Supply, and Media and Creative Agencies, to achieve business plans.
• Oversee day-to-day brand management administration, including commercial planning inputs, demand planning inputs, and marketing spend tracking.

Professional Experience

• Undergraduate degree in a related field.
• MBA with a focus in marketing.
• 1–3 years of brand marketing or related experience in Consumer Healthcare or CPG.
• Proven marketing research analytics experience, including Nielsen and IQVIA.
• Demonstrated P&L analysis and understanding.
• Demonstrated strategic thinking with the ability to approach challenges analytically and creatively to identify solutions.
• Demonstrated ability to lead, influence, and inspire teams from strategy to execution.
• Proven project management ability with a bias for action.
• Excellent communication skills with a flair for storytelling.
• Strong interpersonal skills, with the ability to build connections and networks.
• Curious, data-driven approach and a passion for brand building.

As the Assistant Brand Manager, this role creates and manages the marketing strategy and promotional plan for the consumer channel, covering TV, digital, social, website, and in-store retail, and assists with divisional website strategic direction and Facebook community management. The marketing team relies on this work to ensure competitive social media direction, engagement through community channels, and consistent brand implementation across online and offline touchpoints within the Canadian retail landscape.

Performance Expectations

• Participate in preparing the annual plan and quarterly updates as needed.
• Define, manage, and track the marketing strategy and promotional plan for the consumer channel, including TV, digital, social, website, and in-store retail.
• Interact with external partners, including creative, media, and digital marketing agencies, as well as internal local and international resources and global strategic marketing teams.
• Assist with divisional website strategic direction, consistency, and implementation.
• Assist in determining social media direction, align internally, and launch and manage brand engagement through community channels.
• Manage the Facebook community.

Background & Experience

• Bachelor's degree in marketing or a related field.
• At least 2 years of marketing or product management experience.
• Experience in consumer marketing, advertising, PR, or online marketing.
• Knowledge of the Canadian retail landscape.
• Knowledge of brand and market dynamics, financial processes, and familiarity with GCP and SOP.
• Deep understanding of the web, social media environment, blogging, and community participation, with demonstrated ability to develop and execute a marketing strategy measured by testing and metrics.
• Experience sourcing and managing content development, with excellent writing skills and the ability to build editorial and technical content.
• Functional knowledge or experience with HTML and CSS.
• Knowledge of search engine optimisation principles, including basic keyword research.
• Ability to move between the creative and analytical sides of marketing.
• Strong verbal and written communication skills, outstanding organisational skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Reporting to senior management, the Assistant Brand Manager develops and implements brand plans to grow market share, awareness, revenue, and profitability for assigned brands, and administers and recommends improvements to marketing strategies and A&P budgets through ongoing consumer market research and monthly brand and business reviews. Collaborating with internal counterparts and external agencies and vendors, this role enables achievement of established sales volume, brand equity, and profitability goals within budget.

Primary Duties

• Assist in developing and implementing brand plans to grow brand market share, awareness, revenue, and profitability.
• Achieve set objectives and goals for the assigned brand, category, or segment in terms of market share, brand equity, sales volume and value, and profitability.
• Formulate, administer, and recommend improvements to marketing plans and strategies to ensure achievement of established goals within budget.
• Manage the A&P budget for the brand and monthly sales, and be responsible for monthly reconciliation.
• Analyse ongoing brand and consumer market research studies to formulate and implement marketing plans and programmes that reflect and adapt to changing market dynamics.
• Regularly provide brand and business reviews to senior management.
• Work effectively with internal counterparts and external agencies and vendors.

Required Qualifications

• Prior experience managing change.
• Strong time management skills.
• Ability to handle multiple projects simultaneously.
• Strong communication and interpersonal skills.
• Strong planning and organisational skills.
• Initiative, self-discipline, and a results-oriented approach.
• Strong presentation and analytical skills.

Sitting at the intersection of global brand equity and regional growth strategy, the Assistant Brand Manager supports the development and execution of strategic growth plans, provides marketing leadership for cross-functional discussions on risk mitigation and compliance, and partners with the Insights and Data team to understand industry trends and build white space pathways. Operating across CPG, B2B, veterinary, pharmaceutical, and innovation fields, this role strengthens global brand communication guidelines across all regional executions in collaboration with agency partners and cross-functional colleagues.

Key Deliverables

• Support global brand and business strategy, equity, and innovation.
• Assist in developing and executing strategic growth plans to achieve the brand's short- and long-term business objectives.
• Work with all regions to understand their needs and future growth opportunities.
• Provide marketing leadership for cross-functional discussions on risk mitigation and compliance.
• Partner with the Insights and Data team to understand industry trends and build white space pathways.
• Support development of global brand equity and develop communication guidelines for all regional executions, partnering with agencies on the same.
• Work closely with cross-functional teams and colleagues to develop brand marketing strategies and plans.
• Assist with responsibilities related to mergers and acquisitions.

Skills & Qualifications

• Bachelor's degree in marketing or a relevant field.
• 2–4 years of work experience in CPG, B2B, veterinary, pharmaceutical, innovation, or related fields.
• Previous experience in analytics and data manipulation preferred.
• Strong cross-functional collaboration and influencing ability.
• Advanced communication and interpersonal skills.
• Ability to adapt and remain agile as needed.
• Proficiency with numbers, metrics, and spreadsheets.

The Assistant Brand Manager executes the project integrator function for assigned brands, participating in the annual operating plan, delivering annual financial targets across the full P&L, and driving revenue growth management activities, including integrated margin management, pricing recommendations, and comprehensive marketing activation plans. The work directly supports seamless brand integration across volume, COGS, A&P, and gross profit lines, with close collaboration spanning Market Strategy and Planning, e-commerce, sales, finance, and domestic and international innovation teams.

Strategic Responsibilities

• Participate in the annual operating plan for assigned brands.
• Support revenue growth management activities, including integrated margin management, pricing, trade efficiency, and marketing and promotional spending.
• Anticipate future business needs and proactively gain alignment with cross-functional partners.
• Deliver annual financial targets for assigned brands across all lines of the P&L, including volume, COGS, A&P, and gross profit, and proactively recommend corrective action as necessary.
• Identify opportunities for cost reduction in partnership with R&D and plant personnel.
• Align business processes and drive priorities and initiatives across the assigned brand team to create seamless integration and deliver share, penetration, and buy rate objectives.
• Ensure brand initiatives are consistent with agreed-upon goals, priorities, strategies, and brand equities.
• Drive revenue growth management activities via integrated margin management and pricing recommendations.
• Apply consumer insights and competitive analysis to brand decision-making and manage brand equity, vision, and strategy.
• Create and execute comprehensive marketing activation plans.
• Work closely with the brand development team to understand and support the innovation pipeline.
• Collaborate with Market Strategy and Planning partners to ensure go-to-market strategy and trade spend effectiveness.
• Work with the e-commerce team to ensure the go-to-market strategy is followed and executed.
• Ensure successful presentation and integration of annual operating plans, strategic plans, business reviews, and briefs to senior leadership and business partners.
• Build strong relationships with domestic, international, and Canadian innovation teams, and manage A&P spending within specified budgets, tracking expenses and reconciling invoices.

Education & Experience

• Bachelor's degree required; MBA strongly preferred.
• 3 years of experience in brand management within consumer packaged goods, ideally in tier-one food manufacturing.
• Experience in developing and executing marketing programmes, brief writing, and managing P&Ls.
• Experience working with cross-functional teams, including sales, finance, and research.
• Proven ability to deliver initiatives that contributed significant gains in market share, revenue, volume growth, and operational efficiencies.
• Ability to make sound business decisions that balance multiple factors in a complex operating environment to achieve optimal outcomes.
• Strong strategic and analytical capabilities, with comfort using data to support business decisions.
• Demonstrated organisational, prioritisation, and multi-tasking skills.
• Strong communication and interpersonal skills.

Assistant Brand Manager crafts all elements of the marketing mix for tobacco and related brand portfolios, including new products, new packs, below-the-line communication, and promotional strategies to strengthen brand awareness and equity in alignment with global brand positioning. Success in the position means leading consumer engagement activities and digital platforms to excellence, managing all agency and project timelines, and navigating regulatory developments and marketing standards across more than 120 countries of operation within the Japan Tobacco International network.

Scope of Work

• Assist in developing all elements of the marketing mix, including new product, new pack, below-the-line communication, and promotional strategies, to strengthen brand awareness and equity and ensure alignment with global brand positioning.
• Work closely with the brand group, regional teams, cross-functional partners, and in-market marketing and sales teams to deliver new launch commercial plans with quality and on-time implementation.
• Lead development of and closely monitor consumer engagement activities and digital platforms to ensure execution excellence and impactful delivery of brand messaging, and take corrective adjustments as necessary.
• Monitor and analyse brand performance, regulatory developments, and consumer trends to identify opportunities and propose launch commercial plans and marketing approaches to maximise portfolio performance.
• Manage all contact with global and local agencies, manage project timelines, negotiate communication budgets, and conduct annual assessments of agency performance.
• Perform other assignments or special projects based on business needs and ensure effective utilisation of brand budget.

Professional Experience

• University degree to a high standard required.
• At least 3 years of relevant experience in FMCG brand management, with the most recent position at assistant brand manager level preferred.
• Good understanding of commercial strategy and the full marketing mix, with proven ability to develop brand and marketing strategies and communicate recommendations to executive management.
• Strong analytical skills and data-driven thinking, with comfort working with numbers, metrics, and spreadsheets.
• Highly creative with the ability to think innovatively, and experienced in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Good understanding of operational constraints and strong executional instincts.
• Knowledge of legislation, taxation, external relations, and marketing standards in the relevant industry.
• Strong agency and project management skills.
• Advanced communication and interpersonal skills, with the ability to work effectively as part of a team.
• Fluency in English, written and spoken, proficiency in the local language, and strong computer skills.

Reporting to senior leadership, the Assistant Brand Manager manages brand P&L across revenue, cost of goods, margin, SG&A, and inventory, and leads collaboration with consumer insights and digital marketing teams to gather qualitative and quantitative insights that inform strategy across Work and Outdoor brand categories. Working closely with Merchandisers, Designers, and Operations in a cross-functional team, this role develops seasonal programme and creative briefs and builds sales support materials that communicate brand, channel, and product strategy in the marketplace.

Leadership Responsibilities

• Work with senior leadership to develop business, brand, and channel strategies.
• Manage brand P&L, including revenue, cost of goods, margin, SG&A, and inventory.
• Lead collaboration with consumer insights and digital marketing teams to gather qualitative and quantitative insights that inform future strategy.
• Drive seasonal programme and creative briefs, ensuring appropriate translation of brand strategy.
• Recommend unique marketing ideas, initiatives, and programmes to improve sales and profitability.
• Manage seasonal costs and provide financial analysis of all programmes within assigned categories.
• Build sales support materials to communicate brand, channel, and product strategy.

Minimum Qualifications

• Bachelor's degree in business, marketing, management, or a related field, or an equivalent combination of education and experience.
• Minimum 3–5 years of experience in brand or product marketing.
• Proficiency in PowerPoint and Excel, with the ability to take broad direction and execute specific requirements.
• Understanding of line development and profitability management.
• Knowledge and understanding of fashion, design, and trends.
• Ability to manage and multi-task projects with multiple concurrent assignments while meeting deadlines.
• Strong verbal, written, and interpersonal communication skills.
• Excellent attention to detail and time management skills, with the ability to handle highly confidential information professionally.
• Positive attitude, disciplined work ethic, and the ability to work both independently and collaboratively.
• Demonstrated experience as a self-starter with confidence, good judgement, and a high energy level.

Reporting to senior brand leadership, the Assistant Brand Manager manages plans that deliver net sales and profit growth for assigned categories, operates as a steward of the brand across the four Ps of marketing, and applies expertise in consumer promotions, advertising, in-store volume drivers, and customer or shopper marketing. Working closely with cross-functional team members and agency partners to ensure compelling strategic media and advertising implementation, this role enables flawless execution of brand programmes that acquire new markets and consumers within the consumer packaged goods industry.

Key Responsibilities

• Lead and manage plans that deliver net sales and profit growth for assigned categories.
• Operate as a steward of the brand, ensuring alignment of strategy with marketing execution and the four Ps of marketing.
• Maintain extensive knowledge of the business to make decisions based on the unique needs of the consumer and the category.
• Apply expertise in one or more disciplines, including consumer promotions, advertising, in-store volume drivers, and customer or shopper marketing.
• Partner extensively with cross-functional team members to ensure alignment and success.
• Act as a strong partner to agency teams, ensuring compelling agency briefs and strong strategic media and advertising implementation.
• Prepare periodic business reviews, market assessments, and ROI and performance analyses to develop selling stories, recommend actions, and track results.
• Apply strong financial acumen to evaluate programme performance and use learnings to forecast future results.

Required Qualifications

• Bachelor's degree in marketing or a related field.
• 2–4 years of experience in marketing or a related field.
• Consumer packaged goods industry experience required.
• Excellent computer skills, including MS Office, Word, PowerPoint, and Excel.
• Proven oral and written communication skills.
• Strong business judgement, leadership, integrity, and a results-driven approach.
• Ability to push back and challenge the status quo respectfully.
• Excellent organisational skills with the ability to prioritise workload and manage multiple projects simultaneously.
• Effective team player who prioritises the good of the organisation.
• Strong interpersonal skills and the ability to work collaboratively in a high-energy, fast-paced environment.