ASSOCIATE BRAND MANAGER JOB DESCRIPTION

An Associate Brand Manager owns a defined portfolio of initiatives within a CPG brand team: writing the annual brand plan, running the Stage-Gate innovation process, and translating syndicated retail data into pricing and promotional recommendations the business acts on. Not every marketer learns to read a P&L and brief an agency in the same quarter. The role sits one level below Brand Manager and reports into a Senior Brand Manager or Marketing Manager, operating with meaningful autonomy over budget tracking and agency deliverables. Consumer purchase behavior at retail, measured through panel and shipment data, is the daily scorecard.

As the Associate Brand Manager, you develop and execute brand strategy across the innovation pipeline and annual marketing calendar, directly influencing volume, share, and P&L outcomes for an assigned CPG portfolio. You work within a cross-functional brand team spanning R&D, Supply Chain, Sales, and Finance, partnering with external creative and media agencies to bring consumer-facing programs to market.

Career Impact: Owning a brand P&L and managing agency relationships at the ABM level builds the analytical and commercial credibility that CPG hiring managers consistently look for when promoting to Brand Manager.

Business Impact: The shopper marketing programs, LTOs, and innovation launches this role stewards directly move volume and category share at major retail accounts, outcomes visible in weekly Nielsen or IRI reads.

Growth Opportunity: Mastery of Stage-Gate project management and syndicated data interpretation at this level opens direct paths to Senior ABM or Brand Manager roles with broader portfolio scope and budget authority.

• Own the annual brand plan and 5-year innovation pipeline, coordinating input from Sales, R&D, and Supply Chain.
• Lead cross-functional Stage-Gate project teams to develop, test, and commercialize new items on time.
• Develop agency briefs for creative, media, packaging, and shopper programs aligned to brand positioning.
• Monitor weekly syndicated consumption and panel data to identify share trends, distribution gaps, and volume drivers.
• Manage the brand marketing budget including PO tracking, spend reconciliation, and reallocation recommendations.
• Build customer sell-in materials and partner with Sales on distribution tracking and in-market performance reads.
• Conduct competitive and category assessments to surface white-space opportunities and inform pricing architecture.
• Support execution of the annual promotional calendar including Limited Time Offerings and retailer-led activations.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 2 or more years of brand marketing or product management experience, with exposure to retail CPG environments.
• Demonstrated ability to analyze syndicated retail data and translate findings into actionable business recommendations.
• Proven project management skills with experience coordinating cross-functional teams across concurrent workstreams.
• Working knowledge of P&L fundamentals including volume forecasting, pricing impact, and budget reconciliation.
• Strong written and verbal communication skills, including agency briefing and senior leadership presentation experience.
• Experience collaborating with external agencies across creative, media, or shopper marketing disciplines.
• Ability to operate independently in ambiguous situations and make sound decisions with incomplete information.

• MBA or advanced degree in a business or marketing discipline.
• Prior exposure to Stage-Gate or structured new product development processes within a consumer goods company.
• Familiarity with retail trade structures including key account dynamics, class-of-trade differences, and shopper marketing tactics.
• Experience with consumption panel platforms such as Nielsen or IRI used to build brand performance scorecards.

• Brand volume and share index versus year-ago, measured through weekly retail panel reads.
• Innovation launch velocity: percentage of Stage-Gate projects hitting commercialization milestones on schedule.
• Brand marketing budget variance: actual spend versus planned, tracked monthly across all active programs.
• Agency deliverable on-time rate, reflecting briefing clarity and project management discipline.
• Promotional ROI by program, measuring incremental volume versus trade spend for LTO and shopper activations.
• Typical tools: syndicated retail data platforms (commonly Nielsen or IRI); office productivity and presentation software (commonly Excel, PowerPoint).

• Base Salary Range: $70,000 to $95,000 annually, depending on seniority and market
• Bonus: Annual performance bonus, typically 8 to 12 percent of base salary
• Equity: Rare at this level; RSUs possible at large publicly traded CPG companies
• Health Benefits: Medical, dental, and vision coverage; employer contributes majority of premium
• PTO: 15 to 20 days annually, plus federal holidays and sick leave
• Common Perks: Product allowances, tuition reimbursement, structured mentorship programs, hybrid work schedule

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a pre-employment background check is a condition of employment. All qualified applicants will receive equal consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team at the time of application. Candidates must be authorized to work in the United States.

The Associate Brand Manager owns the development and execution of annual strategy, promotional assortment, and marketing plans for Krispy Kreme's Delivered Fresh Daily business, reporting to the Sr. Brand Manager. Working across sales, agencies, and cross-functional partners, this role shapes brand equity and drives volume, profit, and share growth within the DFD expansion initiative.

Key Responsibilities

• Support the development and execution of the annual and long-term strategy and planning for the business including development of core and promotional product assortment, packaging, pricing architecture, and leadership of growth initiatives.
• Maintain an in-depth understanding of the consumer, category, competition, and trends, transforming into insights and opportunities to grow the brand, strengthen brand equity, and extend the gap vs. key competitors.
• Assist in articulating the business challenge and insights that lead to development of promotions, advertising activity and other demand drivers to grow the total business and market share.
• Support creation and execution of annual brand marketing calendar, inclusive of promotional activations (Limited Time Offering), shopper marketing, and retailer-led initiatives.
• Utilize consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics.
• Identify and translate insights into recommendations for business initiatives and/or actionable tasks to drive results and deliver against business goals.
• Perform external and internal assessments of the business environment, competitors, customers, market trends to develop expansion strategy opportunities.
• Collaborate with sales to develop materials to support customer sell in, track distribution and read performance in-market.
• Serve as a liaison with agency and cross-functional partners to ensure effective and efficient translation of marketing strategies into activation plans.
• Own total brand budget management, including responsibility for tracking spend and making recommendations on budget allocation to optimize planned spend.
• Develop campaign KPIs and corresponding tactics consistent with the brand positioning and consumer target; ensure consistent expression of brand in all consumer touchpoints while delivering against brand, financial and business objectives.

Education & Experience

• Four-year College / University degree; MBA is a plus.
• Minimum 2–3 years of relevant marketing experience required; consumer packaged goods experience is highly preferred.
• Highly developed analytical and strategic thinking skills combined with communication and presentation skills leverageable with a wide breadth of audiences including senior management.
• Solid project management skills with proven ability to effectively manage multiple projects in a dynamic environment.
• Demonstrated experience working across functions including operations, R&D, supply chain, finance, etc.
• Strong decision-making background in ambiguous environments with a bias for action.
• Previous P&L exposure preferred; demonstrated ability to be accountable for sales, income, and profit results.
• Experience with Nielsen and/or IRI is preferred.
• Highly collaborative with a demonstrated ability to lead cross-functional teams; proven ability to effectively manage multiple projects in a dynamic environment.
• Strong sense of urgency and a self-starter.
• Up to 10% travel may be required at times.

Reporting to the Senior Brand Manager, the Associate Brand Manager for Metabolics assists in developing and implementing the strategic marketing plan for a specialized range of metabolic formulas for people with inborn errors of metabolism within the Nutricia team. Partnering with the field sales team and cross-functional colleagues, this role builds competitive brand position and drives continued growth of current and new product ranges across the Metabolics Category.

Primary Duties

• Works as part of a team to implement key elements of the marketing strategy from the brand's ongoing operating plan, including execution across select traditional, digital, social and other emerging media.
• Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals; marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families.
• Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group; creates and publishes monthly business scorecard showing key brand and sales performance indicators; gathers qualitative feedback from cross-functional team partners.
• Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behaviors.
• Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.
• Responsible for driving sales growth for Nutricia's range of low protein food products, through online promotions, pricing, and other strategic actions.

Qualifications & Experience

• Bachelor's Degree; MBA a plus.
• Strong analytical, writing and presentation skills; ability to develop, measure, analyze and report on key performance indicators for marketing initiatives.
• Ability to understand business trends and financial metrics.
• Good project management skills and understanding of project management lifecycle.
• Basic familiarity with online marketing strategies and marketing channels.
• Strong interpersonal skills and a proven ability to communicate with employees at all levels of the organization.
• Ability to work in a fast-paced dynamic environment, collaborate well within the organization, and maintain a positive attitude that builds credibility with colleagues.
• Effective time management skills; sets priorities and able to manage multiple assignments and carry out responsibilities efficiently.
• A fast learner.

Sitting at the intersection of brand strategy and innovation management, the Associate Brand Manager for Reese's leads projects spanning Brand Strategy, Capacity Planning, Consumer Insights, Packtypes/Portfolio Planning, and Merchandising across the Reese's business. Operating across supply chain, sales, and external agency partners, this role delivers annual brand plans, a 5-year innovation pipeline, and P&L results that advance the Reese's portfolio.

Accountabilities

• Strategic planning for assigned business units including annual business review, brand plans, 3-year vision and strategy, and 5-year innovation pipeline.
• Leadership of activities and projects that will result in the successful implementation of marketing plans.
• Innovation/renovation strategy, development, and launch management (near and long term) to include product innovation and packtype expansion.
• Coordinating between supply chain and sales planning to shape demand towards available capacity, and timing new product launches around capacity startups and customer reset windows.
• Key design considerations, including Everyday and Seasonal opportunities for new items.
• Overall portfolio management for Reese's business.
• Ongoing partnership with supply chain and manufacturing to prioritize production as needed.
• Relevant business analysis to support demand generating activities.
• Make strategic recommendations based on analysis of business results.
• Personal Training and Development.

Skills & Qualifications

• MBA required.
• At least 3 years of related work experience.
• Overall business knowledge and holistic general management approach; superior strategic thinking and planning.
• Outstanding analytical abilities; demonstrated ability to be accountable for sales and income results.
• Ability to manage and prioritize multiple projects within scheduled timelines; possesses solid project management skills from planning stage to execution.
• Ability to nurture and contribute to innovation and creative solutions.
• State-of-the-art functional marketing expertise in some, if not all, areas of marketing.
• Experience working with syndicated databases, i.e. IRI, is a plus.
• Superior leadership skills; must be self-motivated and exhibit an entrepreneurial spirit.
• Strong verbal and written communicator to a wide breadth of audiences including senior management.
• Economic value creation mindset; lifelong learner with potential to be a strong people developer.

A key member of the HST and CCTM brand teams, the Associate Brand Manager leads Situation Assessments, brand performance tracking, and written agency briefs to identify and prioritize brand-building opportunities across global and local consumer segments. Collaborating across divisions, bottlers, and customers, this role builds annual brand plans and innovation pipelines that deliver profitable volume growth for the company.

Duties

• Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g. Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
• Lead business performance tracking and analysis to inform development of brand strategies and assist in development of annual brand plan.
• Partner with internal team to develop and launch 2023 innovation, and build the pipeline of innovation in 2024+.
• Assess attractive consumer opportunities (global or local) that are currently untapped by The Company by leveraging consumer research in order to identify new volume and profit growth areas.
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.).
• Interact with divisions/customers in order to influence their brand plans during annual business planning process.
• Create a communication plan using various tools (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.) in order to communicate consumer initiative concepts to Divisions/Bottlers/Customers.
• Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.

Experience & Qualifications

• Bachelor's degree required; MBA preferred.
• Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).
• Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
• Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.
• Ability to make consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
• Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.
• Knowledge of methods or techniques used and ability to inspire internal and external agency performance.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

Embedded within a cross-functional team spanning Design, Sales, Procurement, Legal, Finance, and Regulatory, the Associate Brand Manager shapes the future of market-leading cannabis brands by developing compelling brand strategies and high-impact marketing communications. Working closely with retail partners and agency vendors, this role delivers go-to-market plans, portfolio pricing recommendations, and annual Brand Plan results that expand market share and build consumer equity.

Core Functions

• Pilot the commercialization and launch of new product innovations including detailed market and category assessments, product recommendations rooted in consumer insights and cross-functional team leadership from inception through launch.
• Head up the execution of integrated marketing communications with a focus on social and digital media to build brand equity and awareness; includes briefing and management process of external agencies, partners, and vendors such as creative, media, etc.
• Conduct in-depth analysis of competitors, category, and consumers to garner insights, inform go-to-market plans, and provide rationale for strategic marketing initiatives.
• Working closely with Finance and Accounts Payable, support management of the brand marketing budget, including reconciliation, reporting, and forecasting.
• Champion portfolio pricing recommendations that consider both the current and future dynamics of the market; prepare strategic presentations to gain leadership alignment.
• Collaborate cross-functionally and with retail partners to effectively execute commercial plans and to develop programs for key customers, including developing marketing materials such as sell-in presentations, point-of-sale, online resources, and training materials.
• Support the development of the annual Brand Plan through rigorous analysis of business performance and the development of key insights and recommendations.
• Manage complex cross-functional projects effectively while working in a daring and passionate environment with little supervision.
• Identify gaps in business processes and lead new process development to drive efficiency and create capacity.
• Assess and activate against market opportunities such as new products, categories, or customer opportunities, while considering product, price, placement, and promotions.

Required Qualifications

• Bachelor's degree, preferably in Marketing or related subject matter; advanced degree is a plus.
• 3–5 years of relevant experience in marketing, product innovation and/or brand communications, preferably in Consumer Packaged Goods.
• Exceptional project management abilities; capable of prioritizing and handling multiple projects under tight time constraints.
• Excellent analytical skills; able to synthesize data and insights into simple and clear action plans and recommendations.
• Demonstrated experience with understanding and interpreting financials and managing budgets.
• Proven experience managing 3rd party agencies such as events, print, digital, and loyalty.
• Experience collaborating with Research and Development, Consumer Insights, Regulatory Affairs, Operations and Sales to get new ideas to market as quickly and effectively as possible.
• Has been successful with negotiation and offering diplomatic strategies on an enterprise level to get new and exciting ideas/products to market.
• Manage multiple stakeholders effectively while working with little supervision.
• Think out-of-the-box and steer creative solutions.

Brand growth at Dunkin' in the Espresso and Cold Brew categories depends on the Associate Brand Manager, who leads cross-functional teams through product ideation, in-store testing, and national launch execution aligned with annual brand plans and innovation pipeline goals. Based within the broader Dunkin' marketing organization and partnering with Culinary, Consumer Insights, R&D, and agency teams, this role delivers measurable program impact against business objectives.

Functions

• Lead a cross-functional team to test and launch products/programs, on time and with maximum effectiveness.
• Partner with Culinary and Consumer Insights teams to ideate product innovation, evaluate opportunity size, and determine the positioning.
• Develop product briefs to kick off the XF team and lead the team on testing product innovation.
• Assist in managing the national promotional calendar, helping to identify which products to launch (and ideal timing for those products) based on learnings through test or concept screeners; help to prepare materials to present the business case for each product/program.
• Work with XF team of R&D, operations, supply chain, demand planning, QA, commercialization, and legal to ensure products are ready for launch.
• Partner with the operations team on in-store testing, evaluating product performance against set criteria, and drafting and reviewing readiness materials to prepare and educate Dunkin' crew members on new products.
• Write business briefs to kick off agency partners for all consumer creative associated with product launches; partner with Brand Stewardship, Digital, Media, and PR teams to bring products to life.
• Partner with business analytics team to measure and analyze the impact of programs vs. goals and objectives, to allow for continuous learning and improvement.
• Assist with field and franchisee communication and collaboration.

Technical Qualifications

• 4-year degree in Business and/or Marketing preferred.
• Minimum 3 years of relevant Marketing, Product Development/Management, or Consumer Insights experience required (may include internships).
• Creative and strategic thinking.
• Strong communications and interpersonal skills.
• Project management.
• Financial acumen.
• Problem-solving agility.
• Intermediate Excel and PowerPoint skills required.
• Experience working cross-functionally preferred.
• Experience with retail or consumer products a plus.

As the Associate Brand Manager for Airheads, this role leads business analysis, seasonal product launches, and Stage-Gate project management in close partnership with brand teams, global colleagues, and external agencies. The Airheads brand team relies on this work to identify, develop, and commercialize seasonal products that deliver against the company's ""Innovative Treats. Better Future."" mission.

Role Responsibilities

• Leading business analysis and tracking (IRI, internal shipments) to provide perspective and recommendations on key business drivers, opportunities and challenges; play a leadership role in defining our seasonal strategy.
• Project management (initiatives, innovation, product/packaging renovation and optimization), requiring cross-functional team leadership (R&D, Sales, Supply Chain, Finance, etc.) and timeline tracking; includes management of projects through internal and Stage-Gate processes with senior management.
• Supporting Brand teams in creating short- and long-term brand plans and innovation pipeline strategy, including market trend analysis and new initiative concept and positioning development.
• Partnership with Sales and Category Management on initiative volume forecasting and sell-in/launch plan execution.
• Collaborating with internal teams and external agencies and vendors to develop and execute marketing elements including packaging, displays, programs and/or communications.

Background & Experience

• Bachelor's degree required.
• 2 years of Product Management, Brand Marketing, or Category Management experience.
• Prior brand management experience in consumer-packaged goods.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong analytical skills, with ability to organize data from multiple sources to develop strategies and drive decision-making.
• Excellent verbal, written and presentation communication skills.
• Understanding of basic business operations and financial reporting (P&L, budget management).
• Previous work with syndicated and panel data (e.g. IRI, Nielsen) and qualitative/quantitative consumer research.

The Associate Brand Manager builds business and innovation strategies for Colgate, leading organic social efforts, omnichannel sales programs, and integrated marketing campaigns that drive profitable P&L growth. The work directly supports the marketing manager and a cross-functional brand team in delivering breakthrough innovation and brand equity results for customers and consumers globally.

Day-to-Day Responsibilities

• Take charge of developing business and innovation strategies for Colgate, identifying priorities and developing workstreams against them.
• Engage with the sales team to provide thought leadership for retailers and drive omnichannel strategies, with a focus on delivering growth via digital commerce.
• Lead organic social efforts for Colgate, including strategy, creative briefings, execution and analysis.
• Provide strategic leadership, motivate and manage a cross-functional team to drive business priorities.
• Partner with key agencies in developing high impact, integrated marketing campaigns (including PR) and innovation concepts.
• Develop and activate against people-centric insights, driven by a keen understanding of culture, customers and data synthesis.
• Lead everyday operations, including performance analysis, budget management, forecasting volumes and facilitating communication between key stakeholders.
• Participate in robust training and frequent mentoring and coaching.
• Experience an international culture and develop a global mindset.

Professional Experience

• Bachelor's Degree in Marketing or related fields.
• At least 3 years of experience.
• Brand Management experience.
• Experience working in consumer product goods.
• Demonstrated ability to balance analytics, creativity and strategic thinking while making quick progress in a rapidly changing business landscape.
• Strong communicator who can drive clarity in ambiguous situations, seek new opportunities and solutions, and stand up for sound recommendations.
• Syndicated data experience.
• Rapid learner who thrives in a fast-paced environment with a constant thirst for knowledge and continuous curiosity.
• True collaborator who loves working in close-knit, dynamic teams.

The Associate Brand Manager delivers in-depth market and brand analysis to help the Keebler team formulate brand strategy and develop new channel initiatives across the cookies category. Reporting into the Keebler brand organization and engaging across Trade Marketing, Sales, Supply Chain, and Legal, this role drives brand performance tracking, consumer activation, and vendor management that strengthen marketplace share.

Job Functions

• In-depth market and brand analysis to assist the Keebler Team with formulating brand strategy within a fast-moving consumer packaged goods category.
• Possesses solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals.
• Prepares and creates engaging, meaningful, and persuasive presentations.
• Capacity to understand and interpret qualitative and quantitative research for business purposes.
• Constantly monitors and tracks brand performance and initiatives.
• Maintains full understanding of the competitive environment to assess impact on business.
• Support innovation lead with artwork development.
• Support development of consumer activation plans and manage execution.
• Inter-departmental engagement with Trade marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives.
• Collaboration with legal department to safeguard company and use of its assets in interactions with third parties.
• Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs.

Knowledge Skills & Abilities

• Bachelor's Degree in business; Master's degree in Business is a plus.
• 1–3 years of experience in consumer-packaged goods brand marketing.
• Exposure and understanding of differences between various classes of trade.
• Product packaging development knowledge is a plus.
• Excellent analytical skills upon which to base decision-making.
• Experience working in CPG.
• Experience working with consumer data; i.e. IRI, ACNielsen.
• Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus.
• Team player able to effectively interact and work with various functional departments.

Reporting to the Brand Manager, the Associate Brand Manager leads execution, maintenance, and optimization of go-to-market tactics for the Tilray adult recreational portfolio within the Tilray Marketing Team. Collaborating across internal functions and external agency partners, this role supports new customer acquisition strategies and ensures gold-standard campaign execution across the recreational brand portfolio.

Scope of Work

• Support Marketing Team in the execution of marketing plan and strategies which will drive and support new customer acquisitions.
• Management of internal marketing operations (Listing, labels, asset production, etc.).
• Coordinate with internal team and agency partners our campaign milestones from start to completion (planning, briefings, execution and post project reviews).
• Collaborate with the brand development and deployment of Tilray's recreational brands.
• Attend meetings, collaborate with cross-functional teams to assure gold-standard go-to-market execution.
• Maintain relationships with external vendors and partnerships.
• Maintain active reporting on customer inquiry and customer requests.

Position Requirements

• Post-secondary degree or diploma in Business or Marketing programs.
• 2–3 years of marketing experience, agency or client-side.
• Marketing knowledge preferably in the fast-moving consumer goods sector or beverages and alcohol.
• Analytical skills and a creative mindset - a balance of commercial and strategic acumen.
• Project management from design to completion with an action orientation; experience in coordinating/managing projects.
• Strong communication, copywriting, editing and content management skills are a bonus.
• A driven individual who thrives in fast-paced environments; highly organized and efficient.
• Can work on multiple projects simultaneously with competing deadlines; team oriented with a positive disposition.
• Highly collaborative with strong communication skills; comfortable in speaking with various levels of management.

The Associate Brand Manager leads brand strategy and go-to-market execution for Oregon Chai within a best-in-class owned Brands Business marketing organization, partnering with the Sr. Brand Manager and cross-functional teams to reinvigorate the brand and diversify B2B, B2C, and ecommerce channels. Success in the position means building awareness and growth across key foodservice distributor partners while translating market research and category trends into actionable brand initiatives.

What You'll Do

• Partner with Sr Brand Manager to develop and execute brand plan and strategies to drive awareness and growth.
• Creating branded marketing collateral, launch kits, packaging, and digital communication in support of food brands go-to-market strategies.
• Manage brand content for portals and apps, ensuring content is on-brand, relevant and accurate.
• Conducting research to understand market conditions, category trends, competitive landscape, customer/consumer need-states and white space opportunities.
• Supporting product lifecycle initiatives such as opportunity assessment, new product development, portfolio optimization and SKU rationalization.
• Working with commercial/sales counterparts to grow the brand across key foodservice distributor partners.

Minimum Qualifications

• Bachelor's Degree in business, Marketing or related; MBA is a significant advantage.
• 2+ years of experience in Brand Management, Marketing/ABM programs.
• B2B or Food service marketing experience is a plus.
• Proven analytical skills; ability to turn data into insights and drive recommendations; project management skills are highly desirable.
• Communications skills, comfortable with business presentations and ability to thrive in unstructured environments while building trustful relationships.
• Highly proficient in MS Office Suite: Word, Excel, PowerPoint, Teams and OneNote.
• Curious mindset with a passion and drive to grow branded business; learning agility and stakeholder management skills.
• Proven ability to work successfully on cross-functional teams.
• Ability to travel 20% of time.

Embedded within a consumer goods brand team, the Associate Brand Manager executes brand growth strategies and manages day-to-day business operations including brand content delivery, business analysis, budgeting, and key brand initiatives in support of the Brand Manager. Working closely with agency partners and cross-functional colleagues, this role delivers strategic business plans and innovation launches that achieve annual commercial targets.

Areas of Ownership

• Supports the development of successful strategic business plans to deliver against annual brand targets; leads cross-functional teams to deliver key building blocks of the business plan.
• Assists in the development of disruptive creative campaigns, brand content, and brand promotions to be executed across traditional, digital, social and in-store.
• Manages agency deliverables including content creation, internal approval routing, and analysis of performance.
• Supports the go-to-market execution of aligned innovation launches on the core business and new items.
• Champions the day-to-day operational functions of the brand, including ROI measurement, budget management, invoicing, licenses, custom item development, and SKU management.

Education & Experience

• Bachelor's Degree in Business or Marketing; MBA preferred.
• Minimum 1–3 years of experience in Consumer Goods; prior experience as an Assistant or Associate Brand Manager.
• Demonstrated project and product management expertise; ability to effectively organize, analyze, and present data with solutions.
• Excellent interpersonal, communication and presentation skills.
• Strong analytical and creative problem-solving skills.
• Ability to work independently and demonstrate solid leadership qualities; ability to work on cross-functional teams and influence without authority.
• Experience working with IRI or Nielsen Scantrak, and Panel data.
• Solid MS Office skills - PowerPoint, Excel, Word.

Reporting to the brand leadership team, the Associate Brand Manager shapes product strategy, integrated marketing, and global line plan development for both internal IP and external licensed brands in the action sports and youth market. Partnering closely with the Sales team and external vendors, this role analyzes market trends and consumer behavior to build profitable portfolio and advertising recommendations.

Performance Expectations

• Assist in the product and marketing strategy development for new and existing products.
• Manage the implementation of the product strategy - including consumer targeting, product and packaging development, and setting and achieving cost targets.
• Analyze sales, competitive products, and market trends, delivering actionable insights to the team.
• Work closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Undertake continuous analysis of competitive environment and consumer trends.

Qualifications & Experience

• BA in marketing or related field required; MA preferred.
• 1–3 years of experience within a consumer products marketing organization, preferably with products targeted to kids.
• Interest in skateboarding, skating, surfing or other action sports; ideally, experience in the toy or sporting goods industry or working in an industry that markets to retailers such as Target, Walmart, and Amazon.
• Proven track record of success in marketing roles; highly organized and able to multitask.
• Excellent written and oral communication skills.
• Resourceful; able to self-start and get things accomplished with minimal oversight.
• Work effectively within a team environment; ability to work in a fast-paced environment and prioritize workload.
• Have a positive "can do" attitude.

A key member of the CooperVision Americas Myopia Management Brand Marketing team, the Associate Brand Manager leads demand forecasting, ECP in-practice marketing programs, and monthly KPI reporting in support of the US product launch and commercial strategy. Collaborating across Sales, Supply Chain, Professional Affairs, Finance, Legal, Regulatory, and external agencies, this role enables product adoption and revenue growth across the Americas region.

Key Deliverables

• Product Management: represent Americas commercial team, interfacing and collaborating with supply chain, Regulatory, Quality, Finance and Sales operations responsible for ensuring US product availability, including but not limited to demand forecasting products and associated marketing materials; look and feel of product packaging, backorder management and communication; as well as understanding, participating and providing marketing input into the order-to-cash, regulatory and quality processes.
• Responsible for providing product and marketing support to the CVI sales organization; build collaborative partnership with PAA, Marketing Communications and Sales training teams to execute consistent and impactful on-brand communication to the sales force with the goal of supporting continued improvement in sales force effectiveness, and to execute in-practice marketing tactics to drive product adoption; responsibilities also include gathering customer and sales feedback to inform sales collateral.
• ECP Practice focused in-practice marketing: responsible for creating and executing marketing programs, tactics and materials to optimize patient experiences and enable patient conversion within the ECP practice, aligned with marketing strategy and commercial revenue goals.
• OpEx Management: manage, maintain and report monthly marketing expense budget, in collaboration with marcom and finance; own and track the PO and invoice process working with external agencies and internal finance business partners.
• Reporting & Analysis: responsible for monthly/quarterly performance and KPI reporting aligned with commercial business leveraging various internal and external data sources; this will involve collaborating with others to secure all necessary data and ensure the correct analyses are being run.
• Canada/Latin America responsibilities: approximately 15% time allocation to work with Americas marketing leads in order to share marketing programs and assets, market insights and best practices supporting sales and customers.
• In conjunction with the broader Marketing team, manage strong working relationships with other functions referenced elsewhere in this job description.
• Collaborate with the Marketing Communications team to assist in the review of marketing assets, ensuring materials are kept up-to-date and meet branding guidelines and communication strategy, Digital, Tradeshow planning/logistics, etc.
• Liaise with Sales Force Development and Professional Affairs to inform creation of training materials and with Professional Affairs and Marketing Communications on marketing and selling materials.
• Participates in the annual development of regional objectives as set out in the long-range strategic plan.
• Supports the development of brand performance dashboards and presentations as needed.
• Meet with customers, in tandem with customer-facing colleagues or individually, to ensure appropriate voice-of-customer input into marketing strategy and plans.

Technical Qualifications

• Bachelor's degree in Business or Marketing; MBA/Master's a plus.
• Minimum of 2 years of related experience in product or brand management, preferably in the optometry or medical device industry; related technical background preferred.
• Experience in the optometry or medical device industry preferred.
• Highly skilled in data analysis and visualization.
• Strong basic accounting and finance acumen desired.
• Strong influencing skills - able to work across the commercial organization to achieve goals.
• High level of ownership, accountability and initiative.
• Reliable with strong organizational skills.
• Ability to multi-task and establish priorities.
• Accustomed to formulating robust marketing hypotheses without always having access to a full data set.
• Excel and PowerPoint required; Tableau a plus.
• Experience with Salesforce.com and Salesforce Marketing Cloud a plus.
• Must be proactive, self-motivated with a can-do attitude.
• Excellent communication and interpersonal skills - verbal, written and presentation.

The Associate Brand Manager for Crackers & Baking leads new product go-to-market plans, customer-specific marketing strategies, and PR efforts that drive brand awareness, category share, and revenue growth for Simple Mills. Reporting to the Brand Manager and working closely with Sales, eCommerce, Shopper Marketing, and agency partners, this role translates consumer insights and syndicated data into breakthrough marketing initiatives that build competitive advantage.

Operational Focus

• Work cross-functionally to support new product launches and innovation pipeline planning for crackers and baking mix product lines.
• Lead development and coordination of new product go-to-market plans; maintain holistic marketing activity calendar for innovation launches, ensuring cross-channel integration and driving efficiency through portfolio support.
• Build customer-specific marketing plans, partnering with Sales, eCommerce, and Shopper Marketing teams to deliver sales velocity goals.
• Maximize effectiveness of marketing plans through deep understanding of top customers' agendas, philosophies, shoppers, and available tactics.
• Manage packaging graphics for innovation and renovation SKUs.
• Actively seek and seize opportunities for growth by translating consumption data, market research, and trends into actions that drive brand and company growth.
• Partner with Insights & Analytics team to monitor performance and ensure brand and product line sales objectives are accomplished, implementing corrective actions as necessary.
• Lead monthly performance reporting based on consumption data.
• Monitor competitive activity and performance to inform strategy and tactics.
• Partner with Simple Mills' PR agency to lead public relations efforts for the brand including media relations, new product communications, activations, and awards submissions.
• Lead monthly reporting on PR performance metrics.
• Manage project timelines and budgets, coordinating cross-functionally as necessary.

Requirements

• Bachelor's degree required in marketing or related field; Master's Degree/MBA preferred.
• 1–3 years of experience in CPG Brand Management or Category Management.
• Demonstrated knowledge of the CPG industry, retail channels, and account-specific marketing.
• Experience developing and executing brand marketing plans and strategies.
• Strong analytical and critical thinking skills complemented by well-developed marketing intuition.
• Ability to collaborate with cross-functional team members to solve problems quickly with limited direction.
• Experience managing or working with agency partners or external vendors.
• Experience interpreting syndicated data (Nielsen, IRI, SPINS, etc.).
• Entrepreneurial spirit and willingness to roll up sleeves, find scrappy solutions, take calculated risks, and act with a healthy sense of urgency.
• Comfort with ambiguity and uncertainty; ability to navigate unfamiliar situations and handle change.
• High level of curiosity about the marketplace, competitors, consumers, and technologies.
• A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels.

The Associate Brand Manager advances product pipeline strategy from innovation through commercialization to lifecycle and portfolio management, working in partnership with Product Development, Scientific and Clinical Affairs, Supply Chain, Finance, and Regional Marketing Teams. Success in the position means translating consumer and industry research into actionable product dashboard recommendations that drive measurable business results.

Work Activities

• Influences evolution of product pipeline and funnel within company's strategic priorities with a brand lens.
• Assists with product lifecycle management inclusive of strategic planning and research, business case development, pricing and demand planning, packaging, commercialization, launch, and portfolio optimization.
• Supports and participates in consumer and industry research projects to provide key learnings and strategic implications for new product introductions.
• Provides organization with in-depth analysis of market, trends, consumer insights, industry, and competitors.
• Analyzes data and reports on product portfolio performance and translates learnings into actionable recommendations to drive business results; updates and presents product dashboard report on a monthly basis.
• Works with field training to develop internal and external product education and training strategies.
• Works with creative agencies for brand commercialization activities including positioning, packaging, integrated marketing plans and other brand asset development; collaborates with field (regional) marketing teams on commercialization activities.
• Supports Senior Brand Manager in other duties as assigned.

Education & Experience

• Bachelor's degree in marketing or business.
• 3–5 years of experience in product portfolio management/product marketing; consumer packaged goods experience; experience managing products from development through launch.
• Demonstrated success defining and launching products; demonstrated ability to meet or beat assigned targets and deadlines consistently.
• Experience with cross-functional teams that include product development, manufacturing, regulatory, sales, and marketing.
• Exceptional analytical capabilities; strong project and time management skills.
• Ability to problem solve and find alternate solutions to keep project on track and on strategy.
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Passionate about delivering brand growth and driving company mission forward; entrepreneurial spirit.
• Ability to master relationships and demonstrate accountability.
• International experience a bonus.

As the Associate Brand Manager for Professional Hair Care Brands, this role creates impactful marketing programs, leads content strategy, and executes Go-To-Market plans across Product Introductions, Promotional Campaigns, and Digital Activations in support of the Brand Manager. The Professional Hair Care brand team relies on this work to drive brand awareness, sales growth, and competitive positioning across all key categories and international partner markets.

Strategic Responsibilities

• Support Brand Manager to develop the strategic brand direction, sales goals and implementation of marketing programs.
• Collaborate on product concepts and new developments, working closely with Brand Manager, NPD, sourcing team, and vendors; partner with NPD to identify product gaps and opportunities.
• Create impactful and innovative marketing programs with a comprehensive 360 approach; support Go-To-Market launch plans for New Products and Key Campaigns.
• Help create content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets, new product assets).
• Analyze brand performance through multiple data sources and proactively develop actionable plans to drive sales.
• Support with product claims development including claims usage strategy, claims study design and execution (i.e. protocol development, survey creation, coordination with third party agency, etc.).
• Independently complete consumer and competitive research projects; able to synthesize data, provide digestible insights, and deliver actionable steps to support brand development.
• Support with product testing and evaluations; support ongoing packaging updates.
• Generate sales-driving ideas and concepts to support key categories and best sellers.
• Manage and provide all cross-functionals and international partners with the key branding elements and brand style guides.
• Conduct ongoing research of business/marketing/industry trends; analyze trend information and effectively anticipate the next big idea.
• Present marketing initiatives to key groups and participate in special events for the organization, as needed; provide ad-hoc support as needed.

Qualifications & Experience

• Bachelor's Degree in marketing, Business or related field.
• 3+ years of Beauty consumer or brand marketing experience required.
• Experience managing vendors and/or sourcing products.
• Experience analyzing data and managing financials.
• Strong organizational skills with a demonstrated ability to manage multiple projects through strong prioritization and planning.
• Strong communication skills - able to clearly communicate POV and inspire confidence across cross-functional teams.
• Attention to detail with strong analytical acumen.
• Excellent project management skills.
• Well versed in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Is a self-starter, able to work independently and take initiative; actively troubleshoot and solve problems with cross-functional teams.
• Strong problem-solving skills; strong verbal skills.

The Associate Brand Manager delivers brand communications, promotional programs, and packaging re-launch execution for Elanco's Pet Health portfolio, supporting the Marketing Director and Senior Brand Managers in meeting sales and marketing objectives. Serving as the connection point between the Brand Marketing Team, Customer and Trade Marketing, Retail Key Account Management, and advertising agencies, this role ensures accurate demand forecasting and effective go-to-market delivery across the pet health category.

Key Responsibilities

• Marketing support for products for the Pet Health portfolio; this includes preparation of communications plans for key brands, implementation of launch plans and influencing key stakeholders in the business.
• Development of brand specific promotional activities that bring together brand, customer marketing and KAM requirements; from briefing stage, to internal approvals and then through to implementation with our sales team.
• Managing operational expenditure for the marketing team including PO tracking and budgeting (working closely with Finance).
• Maintenance of our websites and ownership of our customer (pet owner) communication plans, with a specific focus on digital communications mediums such as email marketing and social media posts; you will also play a role in managing our corporate brand (Elanco) communication plans.
• Ownership of our Packaging re-launch across the Pet Health portfolio.
• Management of relationships with advertising, digital and promotional agencies.
• Coordination of market intelligence/competitor information to be used to drive decision making and business planning processes.
• Involvement in the demand planning process, providing support to the Senior Brand Managers and working with the Supply Chain team to ensure appropriate product supply through accurate forecasting/management of short, dated stock.
• Special projects within competency will be assigned subject to business needs.

Skills & Qualifications

• Qualifications in a Commercial/Business/Marketing discipline would be an advantage.
• 3–5 years of commercial (marketing and/or sales) experience.
• Prior experience and/or familiarity with the Pet Health categories would be advantageous.
• Demonstrated knowledge of product, pricing, promotions, packaging, distribution and positioning.
• Ability to analyse and draw insights from data and report back to business.
• Organisational skills and experience meeting tight deadlines.
• Excellent communication and teamwork skills.
• Ability to collaborate with external agencies and consultants.
• Must have own transport.

Reporting to the Senior Brand Manager, the Associate Brand Manager supports volume and profit/share delivery with specific ownership of projects within the flagship Retail McCain branded Potato business, based out of the Toronto Sales/Marketing Office. Partnering with agency teams and internal stakeholders, this role manages budget reconciliation, Nielsen-driven insights, and sales fundamentals execution to advance the brand's short and long-term plan objectives.

Core Responsibilities

• Managing multiple projects (new launches, research, cost savings, consumer promotions, etc.) to deliver upon agreed metrics; has the ability to recommend changes in resource allocation within set parameters.
• Management of annual Retail Canada Potato budget, including reconciliation and ensuring 100% on target.
• Identifying insights through data (Nielsen, financial, consumer, customer) and making recommendations that support the delivery of the brand's short and long-term plan objectives.
• Assisting in delivering the marketing mix with ownership of specific executions in partnership with our agency teams.
• Supporting the development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
• Building a sound knowledge of the retail food market and taking initiative on being informed of the latest developments.
• Contributing to and building team and functional culture.

Required Qualifications

• Undergraduate Degree; major in marketing preferred; MBA is a strong plus.
• Marketing experience in consumer packaged goods.
• A strong understanding of the CPG retail environment with the ability to deliver solutions that benefit the company and customer.
• High degree of accountability with the ability to hold self and others accountable to meet commitments.
• Ability to lead cross-functional projects and teams and handle multiple projects and priorities on time with excellence.
• Strong analytical and creative problem-solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation).
• Consistently achieves results, even under tough circumstances.
• Ability to build and maintain partnerships and work collaboratively with others to meet shared objectives.
• Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
• Ability to be resilient in the face of adversity.

The Associate Brand Manager coordinates cross-functional teams across consumer insights, pricing, forecasting, promotion, finance, operations, and sales to guide brand management projects from idea to execution through the stage gate process, reporting to the Brand Manager. Working closely with counterparts to maintain a clear vision for the business, this role identifies data-driven demand signals and delivers P&L gap-solve results that generate market share and revenue growth.

Delivery Expectations

• Coordinate a variety of cross-functional teams for the business in order to deliver strategies and short and long-term goals, leveraging data-driven demand signals to generate business growth opportunities.
• Assist in developing and executing the annual operating plan.
• Lead ongoing competitive landscape and opportunity and risk assessments.
• Play a meaningful role in the delivery of your brand's P&L goals and the creation and delivery of the financials of your initiatives, leading ongoing gap-solve opportunities that generate impactful financial results.
• Demonstrate fluency of the consensus process, including impact of consumption performance trends.
• Review all elements including pricing strategy, active SKU management, category management/assortment optimization, and consumption performance trends.
• Require an in-depth understanding of the competitive landscape with the ability to translate the implications to your business.

Minimum Qualifications

• Bachelor's Degree.
• Minimum 3 years of work/intern experience in brand marketing or related field; background in Consumer Goods (CPG).
• Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry.
• Experience in delivering initiatives that have been realized and contributing significant gains in the capture of market share, revenue, volume growth and operational efficiencies.
• Experience anticipating future business opportunities or problems and developing strategies that address them proactively.
• Experience working in matrix environments or in Centers of Excellence and building productive, cross-functional teams that drive to medium and long-range goals.

The Associate Brand Manager elevates the iconic Voltaren brand in the US by developing short- and medium-term brand strategies, executing national consumer promotion programs, and driving e-commerce and shopper initiatives that build equity and grow category share. The broader GSK marketing organization relies on this work to advance brand planning cycles, manage agency relationships, and deliver packaging, media, and commercialization goals against P&L targets.

Key Responsibilities

• Assist in the development of short- and medium-term brand strategies for Voltaren.
• Build brand equity as measured by annual brand share performance, brand loyalty, and digital maturity.
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
• Develop and manage packaging graphics update; help drive e-commerce strategy and tactics in line with brand strategy.
• Help execute robust innovation pipeline.
• Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing, and customer marketing strategy.
• Support Media Strategy and Planning and its integration into the Brand Planning cycle.
• Work with outside agencies to execute the plan.
• Brand budget management.

Experience & Qualifications

• Bachelor's Degree in business and/or marketing.
• 2+ years of prior industry experience in consumer product goods (CPG) or pharmaceutical.
• Demonstrated analytical ability to understand and report data to drive business decisions.
• Previous experience working with and/or managing vendors.
• Prior experience in revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, advertising/media planning, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.
• Project Management experience.
• Digital Marketing experience.
• Commercialization experience (new item launch experience).

The Associate Brand Manager guides new product development initiatives for Laundry Innovation, partnering with the Brand Manager and Director to identify consumer insights, coordinate market research, and develop package copy and sales materials from ideation through launch. The laundry innovation team depends on this work to achieve P&L targets, execute the internal new item gateway process, and deliver completed critical inputs that enable customer planning and sell-in.

Engineering Responsibilities

• Lead small, medium, and large-scale projects such as new item product, packaging and claims innovations and drive projects forward to completion working closely and in coordination with Cross-Functional Teams (Sales, Customer Marketing, R&D, Packaging, Purchasing and Operations) to ensure that overall project goals, timelines and objectives are met.
• Deliver consumer/category input within innovation process to help refine plan elements based on consumer, category and Retail Environment knowledge.
• Contribute to achievement of P&L, top-line and bottom-line targets, conducting business analysis for business plan and marketing program justification.
• Support all facets of the innovation launch process including sales material, selling story positioning, new item sales distribution samples, customer selling presentations.
• Ensure all new item critical inputs are completed and accurate so the customer teams can conduct planning and sell in (example: pertinent data, pricing, price list, etc.).
• Assist in the management of the internal new item gateway process and feedback loop externally regarding the customer meeting dates, distribution acceptance, tracking and performance.

Skills & Qualifications

• Bachelor's Degree in related field; MBA highly preferred.
• 2–3 years of related experience in consumer products innovation.
• Strong Innovation Project Management experience (NPD preferred) and ability to balance multiple objectives and prioritize accordingly.
• Solid analytical skills; excellent written and oral communication skills.
• Demonstrated leadership ability.
• Strong team orientation; excellent communication and interpersonal skills to work with people in diverse functional areas.
• Passion and ability to work in a fast-paced environment with a resolutive attitude.

The Associate Brand Manager for Babybel leads planning, execution, and analysis of business initiatives spanning Consumer Insights, New Products, Sales, Operations, and Finance within the Bel Group brand team. Collaborating across agency partners, cross-functional colleagues, and senior management, this role manages stage gate commercialization launches, packaging changes, and program ROI evaluations that sustain and grow the Babybel brand.

Activities

• Marketing Planning and Execution: includes agency and budget management, and advertising and promotional plan execution.
• Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; reports and makes recommendations to improve performance.
• Packaging: includes leading changes to base product and promotional packaging as needed.
• Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.
• Commercialization Management: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, ensuring a successful launch, and performing post-launch analysis.

Required Qualifications

• Minimum Bachelor's Degree required; MBA preferred.
• 3+ years of relevant CPG or similar marketing experience.
• Must have expertise in data analysis; translating data into insights; demonstrating strong leadership, teamwork and strategic thinking skills.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations; demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners; quality, accuracy, timeliness, reliability, and ownership of work performed.
• Ability to gain the trust and respect of management, coworkers, vendors, and agency partners.
• Nielsen/IRI preferred.
• Maintain the integrity of confidential business and product information; develop good working relationships with other employees to accomplish goals and objectives of the department.