Job Summary:

• Lead the company performance dashboard
• Monitoring and analyzing performance for Welly and competition by product, segments, retailer, and key pulse periods
• Lead brand volume forecasting and brand financial plans.
• Keep a pulse on competition and new launches to assess impact to business
• Monitor industry trends and perform research on competitive products, brands, and categories
• Assist in identifying and addressing unmet or under-served consumer, shopper, and/or customer needs and/or segments
• Assist in customer-specific product development needs
• Collaborate with broader Brand team on qualitative and quantitative research
• Analyze and report on performance and ROI of product releases and marketing campaigns and adjust plans to optimize.

Skills on Resume: 

• Data Analysis and Interpretation (Hard Skills)
• Forecasting and Financial Planning (Hard Skills)
• Market Research and Competitive Analysis (Hard Skills)
• Consumer Insights and Segmentation (Hard Skills)
• Product Development Collaboration (Soft Skills)
• Quantitative and Qualitative Research (Hard Skills)
• Communication and Presentation (Soft Skills)
• Strategic Planning and Optimization (Hard Skills)

Job Summary:

• Monitor brand performance vs. objectives and identify issues and opportunities.
• Recommend strategies and tactics to take advantage of market opportunities and mitigate risks.
• Execute and interpret market research to develop an understanding of core consumer and his/her motivations.  
• Integrate market research insights into marketing strategies and tactics.  
• Research and analyze the brand’s and competitive activity to understand the day-to-day business at retail. 
• Analyze sales data and develop business insights in order to improve brand sales performance
• Update the brand portfolio, identify new product opportunities, and delete underperforming products.
• Own the development and execution of key marketing initiatives in areas like NPD, digital marketing, e-mail marketing, event marketing, social media, point-of-sale, and e-commerce.  
• Manage external marketing partners and in-house creatives on the development of brand creative across consumer touch-points.
• Partner with field sales team in the development and execution of programs to support the brand at retail.  
• Contribute to annual marketing plans including the development of key marketing strategies and key tactics with metrics to measure impact and effectiveness of programming.

Skills on Resume: 

• Analytical Skills (Hard Skills)
• Market Research Skills (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Product Portfolio Management (Hard Skills)
• Marketing Initiative Execution (Hard Skills)
• Creative Management (Hard Skills)
• Collaboration and Communication (Soft Skills)
• Strategic Planning and Metrics Measurement (Soft Skills)

Job Summary:

• Assist in the organization and execution of marketing projects
• Coordinate with internal teams on brand inquiries and needs
• Provide analytical support, insight, and recommendations based on sales trends
• Research competitive items, trends, consumer reviews, and other available data to identify enhancements to current products as well as new product opportunities
• Develop product positioning and claims that differentiate the brand’s products among competitors, and create packaging briefs that inspire great design
• Create compelling presentations to sell new items into specific retailers (Home Goods, TJMaxx, Kohl’s and others who sell the company’s brands)
• Collaborate with eCommerce team to develop online content that drives Omni channel sales
• Partner closely with Product Development and Operations to ensure flawless new item introductions
• Drive communication and process development within the Marketing team
• Helps lead project teams to drive projects to completion with high quality and speed of execution.

Skills on Resume: 

• Project Management (Hard Skills)
• Interdepartmental Coordination (Hard Skills)
• Analytical Skills (Hard Skills)
• Market Research (Hard Skills)
• Product Positioning and Packaging (Hard Skills)
• Presentation Skills (Hard Skills)
• E-commerce Proficiency (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Leadership and Teamwork (Soft Skills)

Job Summary:

• Contribute to the development and deployment of the short-term and long-term brand strategy.
• Assist in the development and execution of multi-year portfolio plan by providing appropriate category/consumer/competitive insights and analyses
• Managing key issues and projects in support of business objectives.
• Identify, evaluate and prioritize growth opportunities in partnership with RandD / Consumer Insights, and lead the Commercial team in assessing opportunity feasibility and developing a go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy
• Creation of selling stories and communication/release of sales-related materials to field team.
• Participate in planning and execution of select shopper and consumer marketing campaigns and activities.
• Manages project timelines, meeting notes, and coordination of team meetings

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Analytical Skills (Hard Skills)
• Project Management (Hard Skills)
• Strategic Planning (Hard Skills)
• Financial Acumen (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Communication Skills (Soft Skills)
• Marketing Expertise (Hard Skills)

Job Summary:

• Supports and articulates the brand positioning strategy.
• Lead the creation of best-in-class company-facing marketing materials that support the brand strategy and drive the business and brand image.
• Partners with external agencies and internal stakeholders to implement brand strategy.
• Build the brand voice and core messaging through the development of a holistic communication plan across multiple channels (Media, Print, Digital and Social).
• Serves as the voice of patients/HCP - who they are, where they are, and how to improve  experience
• Supports and creates leadership presentations, submissions and collateral
• Leads, creates and oversees the execution of content strategy for social channels (LinkedIn, Twitter, IG, and YouTube) blogs and Podcast
• Evaluate business through a strategic framework and assist in developing strategy recommendations for business as needed.
• Researches and presents consumer (HCP and Patients) behaviors to continuously create new, engaging, and memorable brand experiences.
• Sets targets and achieves increased brand awareness, measuring qualitative and quantitative KPIs.

Skills on Resume: 

• Brand Positioning Strategy (Hard Skills)
• Marketing Material Creation (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Communication Planning (Hard Skills)
• Customer Advocacy (Soft Skills)
• Content Strategy Development (Hard Skills)
• Strategic Thinking (Soft Skills)
• Market Research and Analysis (Hard Skills)

Job Summary:

• Assist Senior Brand Manager in the execution of marketing plans.
• Analysis of product category sales, financials, and marketing expenditures.
• Collaborate with global subsidiaries to address needs and market feedback.
• Prepare marketing reports and track product performance.
• Execute new product launches, and marketing strategies, and present research findings.
• Assist in developing promotional programs to grow sales and build brand equity.
• Participate in supporting management in efforts to develop, manage, and measure global, consumer-facing communications initiatives that meet established objectives.
• Assist in developing and prioritizing global marketing agency action plans and overseeing the successful implementation of activities.
• Assist in developing corporate partnerships and sponsorships as well as with the execution of consumer promotions plans.
• Provide analysis in support of strategy development.

Skills on Resume: 

• Marketing Analysis (Hard Skills)
• Global Collaboration (Soft Skills)
• Report Preparation and Tracking (Hard Skills)
• New Product Launches (Hard Skills)
• Promotional Program Development (Hard Skills)
• Communication Initiatives Management (Soft Skills)
• Agency Management (Soft Skills)
• Partnership Development (Soft Skills)

Job Summary:

• Lead the implementation and execution of marketing plan tactics
• Assist with the development of product positioning, campaign strategies, and market strategy insights.
• Create, recommend, and execute overarching campaign strategies and business plans to drive sales, increase engagement and brand awareness with manager approval.
• Lead execution of promotional programs and own tracking of ROI on trade activities.
• Research new vendors and capabilities to improve program efficiency/effectiveness.
• Work with Sales team to lead the planning and logistics execution for all tradeshow activities including annual budget development
• Booth branding, booth deliverables and collateral while maintaining brand standards.
• Manage internal creative project requests for retail marketing. 
• Collect key information and monitor from creation through completion to ensure on-time delivery.
• Review and analyze online reviews for product improvements

Skills on Resume: 

• Marketing Plan Execution (Hard Skills)
• Strategic Thinking (Soft Skills)
• Campaign Management (Hard Skills)
• ROI Tracking (Hard Skills)
• Vendor Management (Hard Skills)
• Event Planning (Hard Skills)
• Project Management (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary:

• Identify, propose and execute marketing and communications initiatives for assigned brands, provide post-program analysis and recommendations
• Demonstrate a deep understanding of assigned categories and products
• Manage annual marketing budget for assigned products/brands
• Communicate business plans, results, and initiatives to internal stakeholders in an efficient and effective way
• Act as project manager on key business and brand initiatives including new product launch activities
• Manage/oversee project timelines and address issues/opportunities as they arise
• Analyze business, consumer and spending results and identify necessary actions needed for business
• Build and develop strong relationships and work effectively with peers and others in Sales, Operations, RandD, and Trade Marketing functions
• Lead definition and development of sales tools including brochures, collateral, point-of-sale pieces, and presentation materials
• Provide effective, timely response to new products, promotions, and product changes, with priorities as determined by Sales and Marketing senior management

Skills on Resume: 

• Marketing and Communication Strategy (Hard Skills)
• Product Knowledge (Hard Skills)
• Budget Management (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Project Management (Hard Skills)
• Data Analysis (Hard Skills)
• Relationship Building (Soft Skills)
• Sales Support (Hard Skills)

Job Summary:

• Perform business analysis and leverage data to understand key growth opportunities for the brand
• Develop a deep understanding of the brand’s consumer, and use these insights to identify and address gaps and opportunities within business
• Own the daily performance and innovation/renovation projects of key product lines
• Coordinate packaging and product improvements that support the sales teams and different channels of distribution
• Work closely with the content and design marketing team to develop brand messaging, product content, and seasonal content for key product lines
• Partner with sales marketing to develop and implement customer specific programs that integrate the brand goals with shopper and customer goals
• Work with agency partners on packaging, creative projects, and consumer research as needed
• Use general manager business acumen paired with marketing competency to lead projects cross-functionally
• Create and manage the overall SKU portfolio strategy
• Develop, implement and evaluate other strategic business-building projects

Skills on Resume: 

• Business Analysis (Hard Skills)
• Consumer Understanding (Hard Skills)
• Project Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Strategic Marketing (Hard Skills)
• Partnership Development (Soft Skills)
• Packaging and Product Development (Hard Skills)
• Portfolio Management (Hard Skills)

Job Summary:

• Development of yearly consumer/market insights plans with research agency partners.
• Review all consumer study proposals and plans, lead deployment and manage all studies.
• Management/communication of brand calendar development and periodic changes.
• Lead monthly pipeline ideation sessions with key Exec team members, highlight market analysis, product testing, etc.
• Work with New Product Development cross-functional team to take pipeline ideas through testing and stage gate proces
• Compiling all needed documentation and presenting status to Exec Team.
• Track business performance of test launches and new product launches.
• Propose marketing plans for new product launches/test launches.
• Lead status meetings with media partners.
• Development of yearly media plans in conjunction with Brand Manager, Associate Brand managers and media agency.
• Identify new media opportunities and experiments.
• Track media performance and report to Brand Manager/VP of Marketing.
• Own budget development and tracking for paid media.
• Support innovation and stage-gate process improvement across the organization, gathering critical information and helping to refine these processes

Skills on Resume: 

• Consumer/Market Insights Planning (Hard Skills)
• Research Proposal Review and Management (Hard Skills)
• Brand Calendar Management (Hard Skills)
• Pipeline Ideation Facilitation (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Business Performance Tracking (Hard Skills)
• Marketing Plan Proposal (Hard Skills)
• Media Planning and Management (Hard Skills)

Job Summary:

• Coordination of Medical and Brand Field Materials and Projects
• Ensure compliance with appropriate SOP’s, Pharmaceutical Advertising Advisory Board (PAAB) code, code of conduct and guidelines.
• Work with the Marketers, Medical and Agencies to initiate field material and project reviews through the facilitation of the Medical Legal and Regulatory process;
• Additional stakeholders include the agencies, Patient Support Program providers, and PAAB as needed; systems facilitation via Veeva Vault
• Manage and follow up with all the stakeholders in the process to enable timely success and compliance.
• As issues/differences of opinion arise, engage and facilitate team cooperation and resolution.
• Schedule and facilitate MLR meetings and Grants Committee meetings with the key stakeholders, as needed.
• Catalog and retain information/documents for potential audit.
• Ensure field materials are produced and delivered to the appropriate medical and sales team
• Materials inventory and sample management
• Inspire broader marketing organization by sharing best practices and emerging trends within key focus areas

Skills on Resume: 

• Project Coordination (Hard Skills)
• Regulatory Compliance (Hard Skills)
• Stakeholder Management (Soft Skills)
• Process Facilitation (Hard Skills)
• Document Management (Hard Skills)
• Systems Proficiency (Hard Skills)
• Inventory Management (Hard Skills)
• Knowledge Sharing (Soft Skills)

Job Summary:

• Monitor PAAB expiry dates of promotional material and flag to team well in advance.
• Facilitate and monitor training on company sops
• Prepare HCP agreement templates for various programs and projects and follow through with honorarium and expense payments.
• Manage the tactics/initiatives outlined in SUN product strategic plans, i.e., projects such as vendor management, contracting, MSA and SOW development per the SOPs, and monitoring the critical paths of projects.
• Financial responsibility for updating budget with assistance from the functional leaders, issuing purchase orders and tracking invoices for the projects assigned.
• Track spend against budget for the cost centers with assistance from functional leaders and finance for Marketing, Sales and Medical.
• Ensure completed projects are fully documented and filed at the conclusion of all projects
• Facilitate the development and execution of Company, Sales and Marketing, and Medical department meetings with functional leaders
• Coordinate a team to develop themes, objectives, venues, agendas, etc..
• Coordinate with vendors to facilitate
• Manage content within content service provider/PIM systems such as Salsify and InRiver.

Skills on Resume: 

• Project Management (Hard Skills)
• Attention to Detail (Soft Skills)
• Financial Management (Hard Skills)
• Communication Skills (Soft Skills)
• Organizational Skills (Soft Skills)
• Documentation Management (Hard Skills)
• Team Coordination (Soft Skills)
• Technical Skills (Hard Skills)

Job Summary:

• Leads the strategic marketing planning processes for businesses and supports the process
• Identifying and driving key initiatives to advance the business
• Lead the research, development, positioning and commercialization of new products, line extensions, visual graphics
• Enhanced product offerings across all channels for innovation projects close to the base business
• In collaboration with the communications team, the Senior Assistant Brand Manager will develop, execute, and measure the advertising and promotion strategy to drive sales and brand equity for the portfolio.
• Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
• Manage special projects assigned by the Director of Marketing - Retail.
• Ensure effective coordination of all marketing support activities to proactively respond to product development priorities
• Work directly with advertising, graphic design, media and public relations agencies
• Create and present product presentations to internal Sr. Leadership teams and licensed partners
• Understand consumer and shopper insights and make conclusions/recommendations to support business initiatives and priorities.
• Maintain/develop product pages on website.

Skills on Resume: 

• Strategic Marketing Planning (Hard Skills)
• Initiative Leadership (Soft Skills)
• Product Development and Commercialization (Hard Skills)
• Brand Management and Promotion Strategy (Hard Skills)
• Performance Metrics and Reporting (Hard Skills)
• Project Management (Hard Skills)
• Coordination and Collaboration (Soft Skills)
• Presentation and Communication (Soft Skills)

Job Summary:

• Support the development of innovative concepts, collaborating with R&D, marketing brand team, and cross-functional technical teams 
• Assess feasibility, validate and develop products ready for commercialization
• Support the development of business rationale, initial financials, and initial project parameters 
• Gain key internal stakeholder alignment in order to move projects through stage-gate process
• Facilitate the seamless transition of all innovation projects from the innovation team
• Commercialization team through gate 3 of stage game gate process
• Support the commercialization team with the materials needed 
• Deliver best-in-class retailer presentation materials for sell-in of innovation pipeline
• Support efforts to uncover unmet consumer needs and identify market and industry trends 
• Lead market competitive assessments and retail audits
• Coordinates and manages PR/ Digital calendar while capturing and analyzing ROI/success metrics

Skills on Resume: 

• Innovative Concept Development (Hard Skills)
• Feasibility Assessment and Validation (Hard Skills)
• Business Rationale Development (Hard Skills)
• Stakeholder Alignment (Soft Skills)
• Project Management and Transition (Soft Skills)
• Support for Commercialization Team (Soft Skills)
• Retailer Presentation Skills (Soft Skills)