BRAND AMBASSADOR JOB DESCRIPTION

Real Brand Ambassador job descriptions from diverse industries, covering responsibilities, qualifications, and specializations across global markets.

Brand Ambassador Job Description Template

1. About the Role

A Brand Ambassador in field marketing is not a spokesperson. The role owns the physical point of contact between a brand and a consumer - the demo table, the sampling station, the event footprint - at a moment when no other channel can intervene. Activation quotas are set weekly, and the role is evaluated against them. Consumer feedback gathered here directly informs how marketing and sales teams adjust messaging, product positioning, and territory coverage.

2. Position Summary

As the Brand Ambassador, you convert face-to-face consumer interactions into measurable brand awareness and product trial across field events, in-store demonstrations, and community activations. You operate as an independent field unit, coordinating with event supervisors and territory managers while managing your own schedule, supplies, and on-site execution.

3. Why Join Us

Career Impact: Consistent performance against weekly activation quotas in this role builds a verifiable track record in field marketing that distinguishes candidates for Account Executive and Field Marketing Coordinator positions.

Business Impact: Every demo event this role executes is the sole opportunity to convert a skeptical in-person shopper into a first-time buyer, making the Brand Ambassador the final link in a campaign that no digital ad can replicate.

Growth Opportunity: The hands-on exposure to consumer feedback collection, competitor observation, and real-time sales technique refinement sharpens skills that transfer directly into territory management and brand strategy roles.

4. Key Responsibilities

  • Execute in-store demonstrations and event activations at assigned retail and venue accounts to meet weekly activation quotas.
  • Represent the brand's product suite to consumers and retail staff by communicating key talking points accurately and engagingly.
  • Coordinate with territory managers and event supervisors on scheduling, product levels, display placement, and demo guidelines.
  • Organize branded assets, sampling supplies, and equipment to ensure efficient setup and breakdown at every activation.
  • Engage consumers in the field to gauge needs, upsell relevant products, and capture preferences and feedback for reporting.
  • Report field observations including consumer sentiment, competitor activity, and retail account conditions to the marketing or operations team.
  • Complete event call reports, expense submissions, and required online training modules accurately and on time.
  • Maintain a clean, organized, and compliant demo or sampling area throughout each shift in accordance with food safety or brand standards.

5. Required Qualifications

  • High school diploma, GED, or equivalent work experience.
  • 1 or more years of customer-facing experience in sales, event marketing, demonstrations, or a similar field role, with demonstrated ability to engage consumers independently.
  • Reliable personal transportation and valid driver's license, with the ability to transport supplies weighing up to 50 pounds.
  • Demonstrated ability to follow standard operating procedures including food safety protocols or brand compliance guidelines.
  • Strong verbal communication and on-site presentation skills, with the ability to adapt messaging to different consumer types.
  • Availability to work a flexible schedule including weekday evenings and weekends across rotating event locations.
  • Physical ability to stand for extended periods, lift up to 50 pounds, and work outdoors in variable weather conditions.

6. Preferred Qualifications

  • Prior experience as a Brand Ambassador or field marketer with a consumer goods, food and beverage, or direct-to-consumer brand.
  • Familiarity with consumer feedback reporting, call report submission, or field tracking systems used in event marketing programs.
  • Bilingual communication ability, particularly in Spanish, to engage diverse consumer populations at community events.
  • Food handler's permit or equivalent certification relevant to the state or region of operation.

7. Success Metrics and Environment

  • Weekly activation quota completion rate, reflecting consistent execution of assigned demo and event commitments.
  • Consumer engagement count per shift, measuring how many shoppers are actively approached and presented to.
  • Accuracy and timeliness of call report submission after each event, tracked by the supervising team.
  • Competitor observation reports filed per period, reflecting field intelligence value delivered to the marketing team.
  • Merchandising compliance rate across assigned accounts, assessed against brand planogram and display standards.

8. Compensation and Benefits (US Market Benchmark)

  • Base Salary Range: $18 to $24 per hour, depending on market and experience level.
  • Bonus: Per-event completion bonuses or monthly activation incentives common in field programs.
  • Equity: Not typically offered at this level.
  • Health Benefits: Varies by employer; part-time roles often offer limited or no coverage.
  • PTO: Flexible scheduling common; formal PTO varies by employment classification.
  • Common Perks: Product samples, mileage reimbursement, and event expense coverage.


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO and Legal

Successful completion of a background check is a condition of employment for this position. All qualified applicants will receive equal consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring reasonable accommodations to participate in the hiring process or perform the essential functions of this role are encouraged to make that request at any stage of recruitment. Applicants must be authorized to work in the United States.

Brand Ambassador Job Description Example

1. Brand Ambassador (Cannabis Dispensary)

The Brand Ambassador owns the in-store demo and event activation experience across top dispensary accounts in San Francisco, the East Bay, and Santa Cruz, driving brand awareness and customer loyalty for Island. Working closely with Territory Managers and Account Executives, this role shapes how consumers and budtenders discover the Island product suite, translating field engagement and competitor observations into actionable sales and marketing intelligence.


Key Responsibilities

  • Execute in-store demos and event activations at top dispensary accounts in San Francisco and the East Bay.
  • Represent the Island product suite to educate and excite consumers and budtenders.
  • Coordinate with Territory Managers and Account Executives on scheduling, product levels, and display areas.
  • Organize branded assets, equipment, and product for easy setup and takedown.
  • Gauge consumer needs and interests to upsell effectively.
  • Track consumer engagement, feedback, and preferences.
  • Report on retail account observations and competitor activity from the field.


Required Qualifications

  • Must reside in the Bay Area with easy access to Alameda and San Francisco County.
  • Must possess a current valid CA Driver's License and reliable transportation.
  • Minimum one year of experience in sales, brand ambassador work, or a customer-facing role.
  • Experience presenting and engaging with individuals and groups via in-store demos.
  • Available to work 20-38 hours per week with a mix of weekday and weekend shifts.
  • Strong on-site presentation and event coordination skills.
  • Cannabis product and industry expertise a plus.

2. Brand Ambassador (Vegan Food Sampling)

Embedded within the sales and field marketing function, the Brand Ambassador represents the Nabati brand at trade shows, in-store demos, and events while maintaining food safety standards and client relationships. Working closely with the Sales Representative, this role ensures consistent brand presentation, accurate feedback reporting, and reliable inventory management across all assigned sampling and promotional activities.


Core Functions

  • Represent the Nabati brand at trade shows, events, and in-store demos.
  • Coordinate and execute in-store demos with the Sales Representative.
  • Establish positive relationships with clients.
  • Provide feedback and reports after each event, trade show, and demo.
  • Follow standard operational procedures and food safety policies for safe sampling.
  • Travel to key accounts for all assigned activities.
  • Maintain inventory of sampling supplies and demo materials.


Qualifications and Experience

  • Must possess a valid driver's license and acceptable driving record.
  • Good knowledge and understanding of the vegan diet.
  • Strong interpersonal and relationship-building skills.
  • Strong attention to detail.
  • Ability to learn quickly and carry out oral and written instructions.
  • Ability to work ethically with minimal supervision.
  • Maintains good hygiene.

3. Brand Ambassador (Urban Mobility and Rideshare)

Reporting to the Operations Team, the Brand Ambassador delivers direct marketing activities and promotional events that grow the Veo dockless scooter-share program across the greater Atlanta community. Partnering with local businesses, organizations, and event networks, this role drives measurable increases in ridership and brand awareness by serving as the on-the-ground voice of Veo throughout Atlanta.


Primary Duties

  • Initiate direct marketing activities and promotional events to grow the Veo brand.
  • Attend city events and network with businesses and organizations to promote ridership.
  • Distribute and deliver marketing materials directly to customers.
  • Engage with customers in the field and gather feedback for the Operations Team.
  • Represent the voice of the Veo brand throughout the Atlanta community.


Skills and Qualifications

  • Prior direct marketing experience with a focus on brand and relationship building.
  • Ability to sell a product or service in person.
  • Expert knowledge of Atlanta events and community.
  • Savviness with social media platforms.
  • Energetic, social, and connector personality with a passion for community improvement.
  • Superior communication and interpersonal skills.

4. Brand Ambassador (Wine and Direct Sales)

Sitting at the intersection of community event hosting and direct wine sales, the Brand Ambassador plans and leads wine tasting events to grow Willamette Valley Vineyards' customer base and membership in local markets. Operating across national sales support and local community outreach, this part-time, commission-only role relies on independent initiative and genuine enthusiasm for the brand to convert attendees into long-term wine enthusiasts.


Duties

  • Plan and host wine tasting events in the local community to promote Willamette Valley Vineyards wines.
  • Promote wine sales and membership at hosted events.
  • Oversee all aspects of event planning including ordering samples and creating tasting materials.
  • Place customer wine orders in a timely manner.
  • Follow up with customers to ensure satisfaction and encourage reorders.
  • Support national sales efforts through in-store tastings and events as needed.


Experience and Qualifications

  • Must hold a valid Alcohol Server's Permit where required by state law.
  • Well-developed, detail-oriented customer service skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently.
  • Passion for turning customers into loyal wine enthusiasts.

5. Brand Ambassador (Digital Marketing and Expos)

A key member of the marketing and sales team, the Brand Ambassador promotes the organization's products and services at public expos, trade shows, and through ongoing digital marketing campaigns in the Fort Lauderdale market. Collaborating across the Sales, Marketing, and Product departments, this role builds client relationships, monitors competitor activity, and generates brand visibility through both in-person and online channels.


Functions

  • Post and promote brand products and services via regular marketing campaigns.
  • Represent the organization at public expos and trade shows.
  • Introduce products and services to potential clients using thorough product knowledge.
  • Utilize word-of-mouth marketing strategies to drive business growth.
  • Help organize marketing events and track client inclinations.
  • Propose advertising and positioning ideas to the Sales, Marketing, and Product departments.
  • Track and report on competitor advertising activities and respond to online reviews.


Education and Experience

  • Bachelor's degree in Marketing or a relevant field.
  • Strong social media presence across multiple platforms including Facebook, LinkedIn, and Twitter.
  • Demonstrated experience in professional correspondence.
  • Ability to network and build trusting relationships with potential clients.
  • Excellent interpersonal, customer service, and oral and written communication skills.
  • Outstanding presentation and time management skills.

6. Brand Ambassador (Bike Share and Event Activation)

Sustained ridership growth and customer activation at sponsored events depend on the Brand Ambassador, who oversees ground-level event execution, recruits and trains new ambassadors, and maintains inventory of all event materials across city locations. Based within the field marketing team and reporting to the marketing team, this role serves as the operational and brand-facing lead ensuring every activation reflects the organization's vision and standards.


Accountabilities

  • Represent and communicate the TBS brand and product at sponsored events.
  • Oversee and execute multiple sponsored events to maximize customer activations.
  • Ensure ambassadors are on time, organized, and properly representing the brand.
  • Pick up, drop off, and maintain inventory of event materials.
  • Recruit and train new Brand Ambassadors and provide feedback from learning sessions.
  • Communicate with the marketing team to uphold brand vision and provide feedback on events.


Position Requirements

  • Must own a smartphone with an active data plan for scheduling and reporting.
  • Comfortable using the bike share system and navigating the city on a bike.
  • Accountable self-starter with excellent organizational skills and attention to detail.
  • Ability to interact patiently, cheerfully, and productively with all types of customers.
  • Strong communication skills for coordinating with ambassadors and providing event recaps.
  • Ability to lift equipment up to 50 pounds and tolerate frequent or prolonged standing or biking.
  • Willingness to work outdoors in all weather conditions on evenings and weekends.

7. Brand Ambassador (Field Sales and Client Acquisition)

As the Brand Ambassador, this role conducts market research and develops field sales campaigns in collaboration with a Sales Account Manager to build brand awareness and drive new client acquisition. The sales department relies on this work to convert qualified leads into active accounts, supported by ongoing evaluation and sharing of effective outreach and closing techniques across the team.


Day-to-Day Responsibilities

  • Collaborate with a Sales Account Manager to conduct market research and develop a field sales campaign.
  • Meet with current and prospective customers to create meaningful brand experiences.
  • Connect leads to the sales department for account activation and support.
  • Attend virtual client meetings to communicate brand strategy, vision, and acquisition targets.
  • Craft, fine-tune, and evaluate brand awareness, outreach, and sales protocols.
  • Track and share effective communication, sales, and closing techniques with the department.


Background and Experience

  • 1-2 years of experience in promotions, customer service, sales, or a client-facing role.
  • Results-driven, solution-oriented mindset with a track record of setting and achieving goals.
  • Excellent oral and written communication and interpersonal skills with high emotional intelligence.
  • Personable, positive attitude, and comfortable working in a team setting and meeting new people.
  • Fierce passion for learning and a desire for career growth.

8. Brand Ambassador (Beer Distribution and On-Trade)

Brand Ambassador builds Brooklyn Pilsner beer volume and distribution across London's on-trade territory by managing existing stockist relationships and identifying new listing opportunities. Success in the position means growing commercial presence through regular outlet visits, staff training, and event-led activations, while keeping pace with a constantly shifting marketplace and competitive landscape.


Areas of Ownership

  • Grow Brooklyn Pilsner beer volume and distribution sold across London.
  • Network with key influencers across the territory to build brand presence.
  • Manage and protect existing stockists while identifying opportunities for new listings.
  • Provide existing and new customers with quality service and solutions to grow their business.
  • Conduct staff training and outlet takeover sessions within accounts.
  • Plan and manage the working day to ensure coverage at key trading times.
  • Attend event-led evening work at least once per week.


Professional Experience

  • Must live within the territory - Central or Greater London.
  • Excellent influencing, negotiation, and time management skills.
  • Good presentation and communication skills.
  • Strong financial acumen and commercial awareness.
  • Passionate about the entertaining and hospitality industry.
  • Committed to development with a desire to progress in role and beyond.

9. Brand Ambassador (Food Delivery and Consumer Events)

The Brand Ambassador owns consumer-facing brand event coordination across high-traffic Chicago locations, from train stations to pop-up sites, working under a Lead Brand Ambassador to meet daily, weekly, and monthly activation quotas for Food Rocket. Working closely with fellow Brand Ambassadors, this role delivers first-impression customer interactions that build product credibility and support measurable growth in brand adoption.


Role Responsibilities

  • Become a credible Food Rocket product and brand expert to accurately convey information to stakeholders.
  • Use brand knowledge to entice and engage potential customers.
  • Work collaboratively under a Lead Brand Ambassador to achieve daily, weekly, and monthly activation quotas.
  • Coordinate, set up, and host brand events at train stations, high traffic areas, and pop-up locations around Chicago.
  • Ensure all customer interactions reflect a memorable first impression of the brand.


Qualifications and Experience

  • 1-2 years of experience in sales, marketing, or customer service.
  • Knowledgeable of Food Rocket and its products.
  • Excellent communication, coordination, organization, and multitasking skills.
  • Critical thinking and problem-solving skills.
  • Able to lift and carry 30-50 lbs and remain on feet for the entire duration of a shift.
  • Able to work weekends, evenings, and outdoors.
  • Reliable and punctual with a strong team-oriented work ethic.

10. Brand Ambassador (Retail and Client Management)

The Brand Ambassador delivers in-person customer engagement in a retail setting, managing client accounts, enrolling services, and coaching team members while building and maintaining a growing client base. Working closely with clients and customers, this role cross-trains into management responsibilities early, supported by thorough training across leadership, human resources, and corporate functions.


What You'll Do

  • Manage client accounts, enroll services, and coach and train team members.
  • Work in person with customers in a retail setting to positively build the client's brand.
  • Expand the client base by building and maintaining relationships with clients and customers.
  • Cross-train into management as soon as the individual is ready.
  • Receive thorough training in leadership, corporate training, human resources, and recruiting.


Knowledge Skills and Abilities

  • Customer service, sales, or relevant job experience.
  • Excellent communication skills and professional image.
  • Ability to work full time.
  • Leadership potential with enjoyment of working with others.
  • Positive attitude with the ability to adapt in a fast-paced environment.

11. Brand Ambassador (Community Outreach and PR)

Reporting to the Brand Marketing Coordinator, the Brand Ambassador integrates PR campaigns with community outreach initiatives and supports team development through training and performance assistance. Partnering with clients, consumers, and fellow team members, this role advances local brand presence and community engagement through persuasive communication, consistent activity tracking, and hands-on relationship building.


Scope of Work

  • Work with the Brand Marketing Coordinator to integrate PR campaigns with community outreach.
  • Build and maintain positive working relationships with clients, consumers, and team members.
  • Report and track all activities to management using company-provided forms.
  • Demonstrate persuasive communication, leadership, and relationship-building in all interactions.
  • Assist in developing and training team members when requested.


Minimum Qualifications

  • 1-2 years of experience in marketing, community relations, administration, or community outreach.
  • Self-confident, friendly, compassionate, and understanding personality.
  • Bilingual skills are an asset but not required.
  • Enthusiasm for giving back to the community and volunteering.
  • Ability to balance strategic thinking and execution in a fast-paced, detail-oriented environment.

12. Brand Ambassador (Retail Vendor and Merchandising)

Brand Ambassador refines the in-store vendor experience by liaising between designated vendors and district merchants, conducting associate seminars, and executing grassroots and pre-sale events that grow brand-specific clientele. The retail merchandising team relies on this work to maintain floor standards, communicate customer shopping patterns to the RMD and vendor community, and sustain sales performance above company average.


Strategic Responsibilities

  • Serve as a liaison between designated vendors and district merchants, stylists, and shop managers.
  • Conduct informal seminars with associates to increase product and brand awareness across the store.
  • Build brand-specific clientele to support local marketing and drive sales.
  • Execute vendor and non-vendor events and drive grassroots store events to increase sales.
  • Drive pre-sale events and track results to provide feedback to the central office.
  • Ensure the sales floor is properly signed for sales and markdowns, and that floor replenishment by size is maintained.
  • Communicate customer needs and shopping patterns to the RMD, District Merchant, and vendor community.


Education and Experience

  • High School Diploma or equivalent required.
  • Minimum 1 year of previous selling or retail experience required.
  • Basic math skills including addition, subtraction, multiplication, division, and calculating percentages.
  • Proficient in POS systems including Search and Send and My Client.
  • Excellent written and verbal communication skills with ability to present to all levels of management.
  • Self-starter with good time management skills and ability to work independently and in a team.
  • Flexible with scheduling and available to work retail hours including days, evenings, weekends, and holidays.

13. Brand Ambassador (Corporate Hospitality and VIP Reception)

The Brand Ambassador advances the Bell visitor experience by serving as the first point of contact at headquarters, verifying guest documentation, maintaining visitor management software, and coordinating VIP and new hire arrivals with the HR Onboarding Team and Security. Working closely with the Brand and Employee Experience Team, this role ensures every guest and employee interaction reflects the highest standards of hospitality, professionalism, and inclusive service.


Key Deliverables

  • Project energy and enthusiasm to create an inviting atmosphere for all visitors and employees.
  • Act as the first point of contact for visitors and verify guest identification documentation.
  • Maintain visitor management software and issue visitor badges.
  • Handle all guest and employee interactions with the highest level of professionalism and hospitality.
  • Provide useful guest-related information including company procedures, facility details, and transportation assistance.
  • Resolve all guest inquiries, issues, and concerns promptly and graciously.
  • Support VIP, community partner, and distinguished guest arrivals including coordinating shuttling services and distributing welcome gifts.
  • Support the HR Onboarding Team and Security to create a welcoming environment for new hires on their first day.


Required Qualifications

  • High school diploma or GED required.
  • At least 2 years of face-to-face customer service experience in hospitality or a similar public-facing role.
  • Prior experience working with international VIPs, diplomats, and understanding etiquette requirements of different nations.
  • Strong knowledge of professional business etiquette skills.
  • Excellent written and verbal communication skills.
  • Passion for customer service, attention to detail, and ability to anticipate requests.
  • Friendly and professional demeanor with the ability to build relationships cross-functionally.

14. Brand Ambassador (Retail Event Sampling)

Embedded within the field events and retail sampling program, the Brand Ambassador creates brand awareness and drives product sales through consumer engagement, product demonstrations, and accurate event reporting at store and venue locations. Working closely with the event Supervisor and participating in mandatory online training and conference calls, this role maximizes brand visibility by actively moving through event areas and submitting timely call reports and expense documentation.


Operational Focus

  • Create brand awareness by engaging consumers through product sampling, distribution, and feature demonstrations.
  • Communicate brand talking points effectively with consumers at all interactions.
  • Seek sales opportunities throughout the store and other venues to maximize sales.
  • Set up, manage, and break down demonstration areas according to provided instructions.
  • Maintain a clean, organized, and correctly set up demonstration area at all times.
  • Communicate proactively with the event Supervisor.
  • Accurately complete and timely submit call reports, expense reports, and training certification quizzes online.
  • Move around the event area actively to engage with shoppers and maximize brand awareness.


Skills and Qualifications

  • High School Diploma, GED, or 1-2 years of equivalent work experience.
  • Significant experience in event marketing, demonstrations, sales, or retail and grocery is highly desirable.
  • Daily internet and email access or smartphone required.
  • Excellent written and verbal communication skills with strong oral presentation skills.
  • Good interpersonal skills and ability to work independently with minimal supervision.
  • Energetic self-starter with availability to work a part-time retail schedule including weekends.

15. Brand Ambassador (Luxury Automotive Showroom)

As the Brand Ambassador, this role guides Porsche Centre visitors through an immersive brand experience by analysing customer needs, recommending models and optional features, and seamlessly introducing prospects to Sales Consultant colleagues. The Porsche Retail Group relies on this work to build a loyal client base, sustain colleague product knowledge through proactive training support, and consistently transform showroom visitors into committed Porsche owners.


Job Functions

  • Analyse customer needs, interests, and preferences to identify the appropriate Porsche model and recommend optional features.
  • Initiate customer investment in the Porsche story and introduce them to Sales Consultant colleagues seamlessly.
  • Stay up to date on every product update and innovation to provide accurate and in-depth guidance.
  • Proactively share expertise with team members across the business and support colleague training.
  • Inspire visitors with enthusiasm for the brand without obligation, transforming them into loyal Porsche owners.


Experience and Qualifications

  • Experience in luxury retail and customer care.
  • Genuine interest in cars and the latest automotive technology.
  • Flexible communicator completely focused on the customer experience.
  • Empathetic storyteller able to form genuine bonds with customers and instil trust in the brand.
  • Composed team player who can guide colleagues to create brand loyalty and an exciting environment.

16. Brand Ambassador (Cannabis Payments and Merchant Training)

The KindTap Brand Ambassador produces measurable growth in KindTap adoption by conducting in-store visits, running engaging training sessions for dispensary owners and teams, and troubleshooting technical and operational issues with KindTap products and hardware. Working closely with executives, owners, and general managers, this role develops strong merchant rapport, tracks key performance indicators, and advises on best practices throughout the full customer lifecycle.


Core Responsibilities

  • Conduct in-store visits and promotional events and distribute promotional items and training materials.
  • Conduct engaging and informative KindTap training sessions for dispensary owners, managers, and teams.
  • Advise merchants on best practices and conduct ad hoc training throughout the customer lifecycle.
  • Impact adoption rates by demonstrating how to educate customers regarding KindTap products and services.
  • Develop strong rapport with executives, owners, and general managers to help them achieve business goals.
  • Track and report key performance indicators associated with merchant accounts and goal-set with merchants.
  • Troubleshoot technical and operational issues with KindTap products, services, and hardware.


Qualifications and Experience

  • High school diploma or equivalent required.
  • Minimum of 2 years of customer service experience in the cannabis or other industry.
  • Must be minimum 21 years of age as required by state regulations.
  • Valid driver's license and reliable vehicle with willingness to travel and drive regularly.
  • Prior experience with cannabis operations, CRM systems, and METRC preferred.
  • Experience with HubSpot is a plus.
  • Strong written and verbal communication skills with exceptional interpersonal skills.
  • Ability to organize plans to schedule, visit, and follow up with merchants.

17. Brand Ambassador and Activation Manager (Direct-to-Consumer FMCG)

The Brand Ambassador and Activation Manager creates and executes a consumer brand activation proposition spanning HoReCa programs, lifestyle events, and omnichannel campaigns while acting as brand guardian across all communication touchpoints. Working closely with internal stakeholders across Consumer and Trade Activation, Sales, Legal, and HQ, this role elevates brand knowledge, optimizes route-to-consumer strategy, and ensures cohesive implementation aligned with annual planning and defined KPIs.


Performance Expectations

  • Evolve and maintain a distinctive consumer brand activation proposition including visual identity and tone of voice.
  • Drive brand knowledge and proactively communicate with agencies and internal stakeholders to keep key parties up to date.
  • Act as brand guardian to ensure all communication projects build toward the broader brand vision.
  • Design quality input for the annual plan of consumer activation initiatives across campaigns, events, and trade and HoReCa programs.
  • Execute the brand activation plan in close partnership with internal stakeholders including Sales, Legal, and HQ.
  • Optimize route-to-consumer and omnichannel approach based on consumer needs and competitive landscape.


Education and Experience

  • Bachelor's degree or equivalent education in Marketing, Business Administration, or Economics.
  • 3-5 years of relevant experience in brand activation, marketing, or trade marketing in Food, FMCG, Consumer Electronics, Consultancy, or Tobacco.
  • Experience in planning and managing Direct-To-Consumer, events, HoReCa and leisure activation, and consumer data collection.
  • Proven ability to manage complex projects in a fast-paced evolving environment with a balanced strategic and operational mindset.
  • Excellent Portuguese and English verbal and written communication skills; Spanish is a plus.

18. Brand Ambassador (In-Store Food Demo and Event Support)

Brand Ambassador coordinates and executes in-store food sampling events, serving as the point person for event logistics, food safety compliance, and consumer product engagement at retail locations. The work directly supports event Specialists, store supervisors, and the broader demo program by ensuring every event table is properly set up, food samples are safely prepared and served, and all assigned tasks are completed and reported promptly.


Work Activities

  • Be the point person for all events conducted in the store and assist other Event Specialists with materials and tools.
  • Proactively intercept, engage, and sell products to consumers in a positive manner.
  • Effectively communicate the features and benefits of represented products.
  • Prepare and serve food samples including raw meats, produce, and eggs in compliance with food safety guidelines.
  • Maintain a clean, sterile, and safe workstation using cleaning chemicals.
  • Properly set up and prepare the Event Table for execution.
  • Complete all assigned work and report any employment-related injuries to a direct supervisor promptly.


Technical Qualifications

  • High school diploma, GED, or 1-3 months of related experience and training.
  • Local food handler's permit may be required.
  • Proficient use of a personal computer with familiarity with Word, Excel, and Outlook.
  • Ability to stand, walk, stoop, climb, lift and carry up to 50 pounds, and push and pull a demonstration cart.
  • English is the primary language skill; bilingual skills may be required based on business necessity.
  • Ability to maintain professional appearance and grooming standards including no visible tattoos during work assignments.
  • Must be willing to work part-time with a flexible schedule.

19. Brand Ambassador (Retail Content and Trade Marketing)

The Brand Ambassador guides the delivery of best-in-class product content and promotional campaigns across all Argos channels, maintaining deep category expertise and coordinating with Argos trading, category, and product information teams. Working closely with senior brand and Argos management, this role advances brand performance through accurate data provision, timely product launches, and continuous improvement roadmaps for trade marketing and production processes.


Leadership Responsibilities

  • Maintain product expertise for all brand items on sale or due to be sold at Argos.
  • Work with Argos category teams to produce best-in-class copy and content in accordance with category strategy.
  • Ensure accurate data provision on time and in full to support the timely launch of all brand lines onto Argos channels.
  • Report on brand performance, opportunities, and improvement progress to senior brand and Argos management teams.
  • Produce and deliver brand-specific development roadmaps for continuous improvement of trade marketing, content, and production processes.
  • Share best practices with Product Information, Trading, and Category teams.


Background and Experience

  • High level of commercial acumen or experience in a commercial background.
  • Deep category knowledge is desirable and in-depth product knowledge must be maintained at all times.
  • Familiarity with an array of digital marketing tools.
  • Exceptional written and verbal communication skills with ability to influence at all levels.
  • Strong self-starter mentality with exceptional diligence.
  • Maintained awareness of customer shopping habits, needs, and good-better-best product hierarchy.
  • Ability to maintain a wide network and trusting relationships with relevant stakeholders.

20. Brand Ambassador (Plant-Based Food and Retail Demos)

Sitting at the intersection of field marketing and retail sales, the Brand Ambassador executes in-store demo events and food truck activations for Beyond Meat, educating consumers on products and driving placement of the Beyond Burger across retail meat sets. Operating across a network of retail store managers and demo coordinators, this role builds lasting relationships that secure preferred merchandising placement and generates the consumer loyalty data that shapes regional marketing strategy.


Key Responsibilities

  • Interact with the public and deliver products as part of Beyond Meat's street team.
  • Organize and host in-store retail demos on a food truck or in kitchen spaces.
  • Build relationships with store managers and team members during in-store demos.
  • Leverage relationships for preferred merchandising and POS placement and drive placement of the Beyond Burger in the meat set at retail stores.
  • Coordinate with store managers and demo coordinators on schedules, product levels, display areas, and demo guidelines.
  • Cook samples and educate new and existing consumers on products, ingredients, benefits, and usage.
  • Capture demo results by timely reporting all required information into the tracking system.


Qualifications and Experience

  • 0-2 years of field marketing experience as a brand ambassador.
  • Must have a reliable form of transportation with the ability to transport supplies weighing up to 50 lbs.
  • Excel and PowerPoint proficient.
  • Access to a computer or smartphone for reporting sampling results and uploading photos.
  • Understanding of both marketing and sales fundamentals with strong time management skills.
  • Naturally outgoing personality with the ability to engage a crowd.
  • Ability to be on feet for extended periods and work weekday and evening shifts.

21. Brand Ambassador (Beauty and Hair Care Retail)

Reporting to the amika team, the Brand Ambassador schedules and executes Sephora and professional beauty store support days, offers interactive product demonstrations, and coaches store staff to confidently represent the brand across individual and group settings. Partnering with Store Leadership and Beauty Advisors, this role achieves and exceeds store and zone sales goals while maintaining merchandising standards and ensuring every location is trained on new product launches.


Scope of Work

  • Schedule and execute Sephora and professional beauty store support including BFDs, BSDs, Hybrid Days, and events.
  • Offer interactive product demonstrations to stylists and clients.
  • Assist in achieving and exceeding individual store and zone sales goals.
  • Ensure product merchandising meets company standards and complete required brand surveys after every shift.
  • Develop and maintain in-depth knowledge of brand, products, and best-sellers and stay up to date on new product launches.
  • Train all store locations on new products and coach store staff to confidently speak about the brand.
  • Build positive working relationships with Store Leadership and Beauty Advisors.


Professional Experience

  • Retail and sales background is required.
  • Knowledge of Sephora and relationships with local stores are a plus.
  • Hairstylist or Makeup Artist preferred; must be comfortable touching hair and performing basic styling techniques.
  • Accountable for learning and mastering new materials with the ability to book and manage own schedule.
  • Good written and verbal communication skills with a professional demeanor and appearance.
  • Ability to submit invoices correctly and in a timely fashion.
  • Flexible with regular availability.

22. Street Brand Ambassador (E-Scooter and Urban Mobility)

A key member of the Superpedestrian field team, the Street Brand Ambassador promotes LINK rideshare services and assists new riders through face-to-face community engagement, special event representation, and safety-oriented workshops hosted by local businesses and organizations. Collaborating across community organizations and the Superpedestrian leadership team, this role serves as the public's first point of contact with LINK and e-scooter mobility, translating daily field interactions into actionable intelligence for operations leadership.


Accountabilities

  • Promote LINK and Superpedestrian rideshare services and answer public questions face to face in the community.
  • Assist new riders in downloading the app and signing up for notifications.
  • Represent LINK and Superpedestrian at special events including safety-oriented workshops hosted by local businesses and community organizations.
  • Inform the leadership team about notable news.
  • Comments encountered during daily field interactions.


Experience and Qualifications

  • Must be 18 years or older with a valid Driver's License and comfortable riding a scooter.
  • 0-1 years of experience with urban mobility operations.
  • Must be able to lift a 60+ pound scooter and work outdoors up to 90% of the time.
  • Strong knowledge of local public transportation options and navigating shared streets via car, bike, scooter, or on foot.
  • Experienced cyclists preferred for their real-world understanding of two-wheeled transportation challenges.
  • App-savvy with a cell phone and ability to pass a basic background check.
  • Strong social and public speaking skills; bilingual in Spanish is a plus.
  • Customer service or retail experience preferred; self-starter with ability to work independently and as part of a team.

23. Brand Ambassador (Trade Tools and DIY Retail)

Brand Ambassador oversees territory-wide brand representation for Stanley and DeWalt across trade tool and DIY retailers, conducting product demonstrations, delivering staff and end-user training, and attending national events to drive in-store availability and sales. The work directly supports retail partners and trade counter staff by ensuring both brands become the destination of choice through consistent relationship building, local store initiative execution, and identification of new sales opportunities.


Primary Duties

  • Visit trade tool and DIY retailers in the territory to raise awareness and profile of Stanley and DeWalt brands with trade counter staff and customers.
  • Actively demonstrate products, features, and benefits to engage people with the brands.
  • Deliver clear and precise training to both stores and end users to establish the brands as the destination of choice.
  • Build strong working relationships with key contacts and educate them on the product range to help increase in-store sales.
  • Attend and support key national events throughout the year.
  • Identify and execute local store initiatives to increase availability and visibility for both brands.
  • Identify opportunities for additional sales and influence relevant store personnel to implement them.


Qualifications and Experience

  • Must hold a full UK driving license with a willingness to travel the territory and occasionally work weekends for exhibitions and county shows.
  • Experience working within the trade industry with a passion for Stanley Black and Decker and DeWalt brands.
  • Confident in demonstrating products with strong product knowledge; training is provided but previous knowledge is preferable.
  • Great communicator able to build and maintain excellent working relationships with trade and DIY employees, business owners, and customers.
  • Self-starter able to work on own initiative and share ideas.

24. Brand Ambassador (Cosmetics and Beauty Retail)

The Brand Ambassador manages retail partner relationships and day-to-day store operations across a specific regional area, scheduling and conducting staff trainings, planning in-store events, and achieving sales goals by door for both Too Faced and Sephora. Working closely with the Country Manager and reporting on store productivity and out-of-stocks on a regular basis, this role keeps operations within budget while maintaining the 24-hour response time standard across all assigned locations.


Day-to-Day Responsibilities

  • Schedule and conduct trainings with store personnel and plan and attend in-store events.
  • Achieve retail sales goals by door and by regional area.
  • Provide reports on out-of-stocks, store issues, and retail productivity and performance by store.
  • Manage day-to-day operations ensuring the 24-hour response time rule is adhered to.
  • Communicate with the Country Manager on a weekly basis and submit expense reports monthly.
  • Stay within travel and business expense budget.
  • Act as ambassador for both Too Faced and Sephora.


Qualifications and Experience

  • At least 2 years of cosmetics and beauty retail experience required.
  • Must speak English and Swedish.
  • Computer literate in MS Word, PowerPoint, Excel, and Outlook.
  • Strong understanding of business clientele within the Gothenburg area.
  • Good communication, writing, and interpersonal skills.
  • Able to work independently with a dedicated, detail-oriented, and self-starter mindset.
  • Ability to meet deadlines and work in a fast-paced environment.

25. Parent Brand Ambassador (Infant Allergen Nutrition)

The Parent Brand Ambassador crafts community-level awareness for SpoonfulONE by hosting gatherings, lunch-and-learns, and local events that educate parents about early allergen feeding and the SpoonfulONE product range. Working closely with pediatricians, local businesses, and the wider parent community within a 2-hour travel radius, this role distributes samples and promotional materials and generates the grassroots brand engagement that supports product adoption among families with infants aged 4 months to 2 years.


Key Responsibilities

  • Identify and foster relationships within the local parent community.
  • Educate the parent community about the importance of early allergen feeding and SpoonfulONE products.
  • Coordinate gatherings, network with the community, attend local events, and host lunch-and-learns with other parents.
  • Distribute samples, promotional materials, educational materials, and coupons to parents, pediatricians, and local businesses.
  • Visit child-centric activity locations within a 2-hour radius to share SpoonfulONE products and drop off promotional materials.
  • Generate brand awareness and positive engagement across the community.


Required Qualifications

  • Must be a parent to a child or children aged 4 months to 2 years.
  • Must have a valid driver's license and reliable vehicle for local travel.
  • Excellent communication skills with confidence in group settings and a goal-oriented, socially active leadership style.
  • Active on social media with a mobile phone capable of app downloads.
  • Frequent access to a computer with basic computer skills.
  • Healthcare, medical, or pediatric experience is a strong asset.
  • Flexible schedule including weekend availability.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.