BRAND MARKETING COORDINATOR JOB DESCRIPTION

Coordinating brand campaigns and community calendars looks straightforward until nobody owns the social publishing schedule and influencer sample mailings go untracked. The Brand Marketing Coordinator is the operational center of a consumer brand marketing team, holding accountability for multi-channel content execution, PR outreach coordination, and campaign reporting that keeps weekly publishing cadences and quarterly recaps on schedule. This role sits between creative direction and cross-functional delivery, translating brand strategy from the Director or Brand Manager into scheduled posts, briefed agency partners, and fulfilled sweepstake prizes. Brands that win consistent audience engagement do so through this function.

As the Brand Marketing Coordinator, you execute the day-to-day content publishing, influencer outreach, and campaign coordination that keeps a consumer brand visible and consistent across paid, earned, and owned channels. You work within the brand marketing team, reporting to a Brand Manager or Director of Brand Marketing, and serve as the connective point between creative teams, external agencies, and cross-functional partners in merchandising, PR, and social.

Career Impact: Experience managing social calendars, influencer target lists, and go-to-market coordination at the brand level builds a cross-functional portfolio that opens doors to Brand Manager and Brand Marketing Specialist roles within two to three years.

Business Impact: The brand's weekly content cadence, community response rate, and influencer coverage recaps depend directly on the coordination work this role performs - gaps here are visible to consumers within days.

Growth Opportunity: Exposure to media plan development, competitive analysis, brief writing, and agency management in this seat builds the strategic fluency that separates a future Brand Manager from a career-long coordinator.

• Maintain the brand social media calendar and execute day-to-day publishing across all active channels to meet weekly cadence targets.
• Coordinate influencer and media outreach by maintaining PR calendars, developing line sheets, and managing sample allocations and mailings.
• Monitor and compile influencer and media coverage into weekly and quarterly recap reports for internal stakeholders.
• Support campaign briefing by preparing and distributing creative briefs, spec sheets, and tracking documents to agency and internal partners.
• Coordinate event logistics including vendor research, outreach, RSVP tracking, and post-event recaps for brand activations.
• Conduct competitive analysis and track promotional activities, organizing findings into actionable insights for the Brand Manager.
• Engage and respond to community members across social platforms, escalating customer service issues to the appropriate team.
• Assist with budget administration including raising purchase orders, processing invoices, and maintaining spend-tracking documents.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• 1 or more years of brand or agency marketing experience, with direct involvement in social media publishing and campaign coordination.
• Demonstrated ability to manage multiple concurrent projects against fixed deadlines without dropping timelines or deliverables.
• Strong written communication skills, including copywriting and proofreading, with a consistent and on-brand editorial voice.
• Proven experience coordinating cross-functional workflows involving creative, PR, and merchandising or product stakeholders.
• Solid understanding of social media platform mechanics, community management practices, and content performance reporting.
• Proficiency in productivity and presentation software including word processing, spreadsheets, and slide-building applications.

• Experience supporting influencer marketing programs including target list development, outreach, and coverage monitoring.
• Familiarity with graphic design principles and ability to work productively with external designers using brand guidelines.
• Exposure to media planning or go-to-market strategy development in a brand or agency setting.
• Photography skills or experience assisting in photo or video production shoots.

• Social publishing accuracy rate, measured as the percentage of scheduled posts published on time and error-free.
• Community response time, tracking average hours from inbound mention or comment to first brand reply.
• Influencer coverage count per quarter, reflecting the volume of earned media placements tracked and recapped.
• Campaign brief turnaround time, measuring days from brief request to distributed and approved brief.
• PR recap completeness score, based on whether weekly and quarterly coverage reports are delivered on schedule and cover all active programs.
• Typical tools: Social media management platforms (commonly Hootsuite or similar), productivity suites (commonly Microsoft 365 or Google Workspace)

• Base Salary Range: $45,000 to $62,000 annually, depending on location and experience.
• Bonus: discretionary annual bonus of 5% to 10% of base salary.
• Equity: not typical at this level in consumer brand marketing.
• Health Benefits: medical, dental, and vision coverage standard.
• PTO: 15 to 20 days annually plus standard federal holidays.
• Common Perks: Employee product discounts, hybrid work options, and professional development stipends.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks are a standard condition of employment for this position, and any offer is contingent on successful completion. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process. Candidates must be authorized to work in the United States.

The Brand Marketing Coordinator owns the full social media publishing cycle and influencer outreach calendar for a brand marketing team, working directly with the Director of Brand Marketing and cross-functional partners across Copy, Design, Merchandising, and Web. This role shapes community engagement and PR coordination, enabling consistent brand deployment and measurable audience growth across digital and earned channels.

Key Responsibilities

• Support planning and execution of social media content in alignment with business objectives.
• Maintain social media calendar and execute day-to-day scheduling and publishing to brand accounts.
• Facilitate development of unique photo and visual content with marketing and creative teams.
• Lead timely community engagement including responses, celebrations, and customer service escalations.
• Listen, engage, and respond to external Instagram community posts including tags, mentions, and hashtags.
• Identify opportunities to utilize user generated content across brand digital channels.
• Discover innovative ways to interact with the community and monitor emerging social media trends.
• Monitor and notify winners and fulfill prizes for social sweepstakes.
• Assist in developing media and influencer target lists and maintain PR and influencer outreach calendar.
• Support media relations and influencer campaigns through line sheets, sample packs, and product mailings.

Required Qualifications

• 1 year of experience in a PR and/or social media related role for a brand or agency.
• Experience publishing content and working on major platforms including Facebook, Instagram, and Pinterest.
• Ability to identify social and lifestyle trends and bring innovative ideas to the team.
• Strong written and verbal communication skills with attention to detail and proven time management.
• Proficiency in Word, Excel, Adobe Acrobat, and PowerPoint.
• Adobe Photoshop and photography skills are a plus.
• Self-motivated, extremely organized, methodical, and efficient with the ability to manage multiple projects.

Embedded within a local brand marketing team, the Brand Marketing Coordinator supports the development, planning, and activation of integrated marketing campaigns across PR, digital, and social channels. Working closely with global franchise brand management teams and internal cross-functional partners, this role ensures that marketing materials meet brand standards and that campaign timelines, budgets, and approvals are executed to a high standard.

Core Functions

• Serve as the point of contact for day-to-day marketing inquiries and approvals.
• Coordinate planning, briefing, and delivery of marketing materials.
• Coordinate and run the agenda for Monthly Taskforce sessions and take notes of actions and priorities.
• Maintain and update franchise brand marketing calendars and share with relevant teams in a timely manner.
• Support approval of third-party marketing materials and ensure adherence to brand templates and standards.
• Assist in preparation of presentation decks and participate in creative brainstorming sessions.
• Assist with budget process by raising POs, processing invoices, and tracking as directed.

Qualifications and Experience

• Bachelor's degree or equivalent.
• Previous experience within a busy marketing team, preferably within the entertainment industry.
• Experience with social media and family-focused consumer media.
• Strong understanding of marketing opportunities for family brands.
• First-class organizational skills with the ability to juggle priorities and meet tight deadlines.
• Strong communication skills with the ability to communicate clearly and efficiently.
• Proficiency in Word, Excel, PowerPoint, and Outlook.
• Adobe Photoshop experience ideal but not essential.
• Resourceful, proactive, and able to work independently as well as in a team.

Reporting to the Senior Specialist of Brand and Multicultural Marketing, the Brand Marketing Coordinator supports Pandora's brand media and integrated marketing campaign initiatives by assisting in the building of media and go-to-market plans and communicating with external vendors. Partnering with internal teams across Creative, Sales, and Experiential, this role advances campaign execution and market research that supports brand growth across music and digital platforms.

Primary Duties

• Assist in the creation of brand campaign media plans and go-to-market strategies.
• Communicate with external media partners to request and review proposals and support vendor onboarding.
• Brief internal teams including Creative, Sales, and Experiential on campaign strategy, deliverables, and objectives.
• Support broader brand initiatives including content marketing, festival and brand integration strategy, and events production.
• Track campaign reporting assets and support analysis of marketing campaign recaps.
• Engage in market research on competitor trends, brand innovations, and music and technology industry shifts.
• Participate in brainstorming sessions and attend marketing and department meetings.

Skills and Qualifications

• Bachelor's degree or equivalent relevant experience.
• 0-1 years of experience in a marketing, media, and/or communications role.
• Passion for music and all things digital.
• Excellent written and verbal communication skills with creative writing ability.
• Proficient public speaking and presentation skills.
• Thorough knowledge of MS Office Suite including Word, Excel, PowerPoint, and Access, as well as Google Drive Suite.
• Excellent time management skills with the ability to prioritize and multi-task under shifting deadlines.
• Ability to work independently and in a team environment with strong attention to detail.

Sitting at the intersection of social media management and content marketing, the Brand Marketing Coordinator manages all brand social channels across LinkedIn, Facebook, Instagram, Twitter, and TikTok, covering content development, calendar planning, community management, and reporting. Operating across website maintenance, email marketing, event coordination, and competitive research, this role strengthens brand presence and drives database growth through consistent and creative multi-channel execution.

Duties

• Manage all social media pages including LinkedIn, Facebook, Instagram, Twitter, and TikTok covering content development, calendar planning, moderation, community management, reporting, and analysis.
• Manage content uploads and new page requirements for brand websites and support ongoing site maintenance.
• Support execution of content calendars across social, website, and email platforms.
• Develop new content marketing ideas and initiatives to strengthen brand presence and drive database growth.
• Support email marketing communications including ownership of the monthly candidate newsletter.
• Coordinate monthly marketing reports demonstrating the value of marketing activities.
• Manage existing brand collateral stock and coordinate reordering and development of new collateral.
• Support coordination of events, open days, exhibitions, webinars, and promotional activities.
• Work with external graphic designers to produce marketing materials within brand guidelines.
• Carry out research into the competitive landscape and suggest campaigns based on findings.

Experience and Qualifications

• Minimum 2 years of experience in marketing with a third-level business or marketing qualification.
• Proven experience managing social media, audience engagement, analytics, and online community development.
• Experience with website CMS, Google Analytics, CRM, and social media management tools such as Hootsuite.
• Solid computer skills across Microsoft Office including PowerPoint, Word, Excel, and Outlook.
• Experience in graphic design or video editing is an advantage.
• Excellent communication, attention to detail, and time management skills.
• Energetic team player with a positive mindset suited to a fast-paced environment.

A key member of the brand marketing team, the Brand Marketing Coordinator supports the Brand Manager in developing go-to-market strategies, conducting competitive analysis, and overseeing creative and brand campaign execution across cross-functional teams. Collaborating across social media, product marketing, lifecycle marketing, creative, and public relations functions, this role enables sound brand decisions and consistent campaign delivery that drives business growth.

Key Deliverables

• Support day-to-day operations of the Brand Marketing team and assist with go-to-market strategies and execution.
• Work in partnership with the Brand Project Manager to drive projects and lead smaller initiatives.
• Assist with competitive analysis, track promotional activities, and organize reporting of insights and best practices.
• Assist with brief writing to support the Brand Marketing and Creative teams on projects.
• Build healthy and positive relationships internally and externally across cross-functional teams.
• Stay up to date on emerging trends and opinion leaders to support sound brand marketing decisions.

Position Requirements

• Bachelor's degree with 1-3 years of experience in a marketing, media, and/or communications role.
• Strong project management and interpersonal skills with the ability to juggle multiple projects and self-prioritize.
• Excellent written and verbal communication skills with creative writing ability.
• Ability to collaborate with and influence diverse groups including cross-functional peers.
• Ability to operate nimbly as priorities shift and work under aggressive goals and tight timelines.
• Willingness to take initiative and follow through on projects.

Consistent global brand marketing program delivery depends on the Brand Marketing Coordinator, who supports the Global Marketing Team by coordinating initiatives, executing community events, and maintaining performance dashboards that inform strategic decisions. Based within a global marketing organization and reporting to the Global Brand Marketing Manager, this role serves as a liaison to cross-functional teams, contractors, and agency partners to ensure brand programs are delivered on time and within budget.

Accountabilities

• Support planning, coordination, and implementation of global brand marketing initiatives.
• Collaborate with internal and external stakeholders to manage programs by leveraging data and technology.
• Plan and execute community events and serve as a brand representative at various events.
• Analyze and share program performance with internal stakeholders on a recurring basis.
• Set up and maintain reports and dashboards to track results and progress against goals.
• Coordinate, monitor, and report on budgeting and spending.
• Support ideation, creation, and publishing of digital marketing materials and campaigns.

Background and Experience

• Bachelor's degree in Marketing, Communications, or closely relevant work experience.
• Knowledge of the cycling industry is a major plus.
• Solid working knowledge of traditional and digital marketing tools.
• Proficiency in GSuite products, Slack, and digital marketing tools.
• Excellent proofreading skills with fluency in project coordination and management.
• Willingness to use and understand the product regularly to keep up with evolving software.
• Willingness to travel to relevant events.

As the Brand Marketing Coordinator, this role provides support to the broader marketing team in executing digital and marketing campaigns across all channels, with responsibilities spanning collateral management, media agency coordination, and editorial proofreading. The marketing team relies on this work to maintain brand consistency, keep the annual events and sponsorships calendar on track, and ensure all external communications meet established brand standards.

Role Responsibilities

• Support the marketing team with ongoing projects and execution of the strategic marketing plan.
• Support the Content Manager in managing a suite of marketing collateral including branding, images, and content.
• Act as internal brand ambassador and ensure all communication materials align with brand standards.
• Manage the annual marketing calendar of events and sponsorships.
• Brief and coordinate local media agencies to deliver appropriate marketing projects and campaigns.
• Edit and proofread copy, articles, and thought leadership pieces written by colleagues.

Professional Experience

• Experience in marketing in a corporate or agency environment.
• Strong copywriting skills with the ability to communicate complex ideas clearly.
• Proven ability to multi-task and adhere to tight deadlines in a fast-paced collaborative environment.
• Experience in driving marketing initiatives to support customer lifecycle management.
• Good influencing skills to garner support and advocacy across stakeholders.
• Creative thinker with a desire to test innovative customer solutions.
• Proactive, collaborative, adaptable, and eager to assist with various projects and tasks.

Brand Marketing Coordinator implements brand awareness strategies through activations, photoshoots, international partner liaisons, and media relations for a fashion brand marketing team based in London. The work directly supports campaign reporting, global collateral distribution, and cross-functional collaboration across marketing, content, PR, social, and brand partnerships functions.

What You'll Do

• Assist the Brand Marketing team with goals that reflect core brand identity.
• Coordinate branded and Foundation events and support end-to-end management of photoshoots.
• Coordinate marketing calendars and campaigns and assist with campaign reporting and measurement valuations.
• Distribute marketing materials and communicate brand assets and collateral to international partners.
• Work collaboratively across marketing, content, PR, social, and brand partnerships functions.
• Support daily department operations including budget management and preparation of monthly and quarterly reports.

Minimum Qualifications

• 1 or more years of experience in a communications or marketing role in a fashion or e-commerce environment.
• Knowledge of the luxury fashion industry and e-commerce landscape.
• Experience in the creative industry including content creation, photoshoot assistance, and understanding of store and digital needs.
• Experience coordinating activities, forming processes, and managing schedules.
• Strong attention to detail with the ability to manage multiple projects simultaneously.

The Brand Marketing Coordinator owns the promotional calendar and deadline-driven content proofing process that supports strategic marketing efforts for assigned departments at Sprouts, working under the leadership of the Sr. Brand Marketing Specialist. This role delivers coordinated marketing requests across multiple departments, ensuring timely execution of branding and promotional initiatives that strengthen consumer brand presence in a retail environment.

Key Responsibilities

• Compile necessary details to complete and submit thorough marketing requests.
• Maintain promotional calendar and schedule of marketing requests from multiple departments.
• Develop and proof content for a variety of marketing channels.
• Adhere to timelines and actively contribute to streamlining processes.
• Assist in developing agendas and participating in key department and marketing meetings.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Interest in retail and consumer brand marketing with a basic understanding of representing brands across communication channels.
• Strong interpersonal, verbal, and written communication skills.
• Effective writing style that is fresh, consistent, and customer friendly with strong editing and proofreading skills.
• Creative approach to content development.
• Self-motivated, detail-oriented, results driven, and able to remain positive and flexible amid change.

Reporting to the Brand Marketing leadership team, the Brand Marketing Coordinator supports the implementation of advertising campaigns, marketing partnerships, promotions, sweepstakes, and experiential events for Hallmark Media properties including Hallmark Channel and Hallmark Movies and Mysteries. Partnering with internal and external stakeholders across creative, email, and promotional functions, this role enables full-cycle campaign execution that connects consumers with Hallmark Media content across on-channel and off-channel platforms.

Core Functions

• Coordinate development of consumer marketing tactics across paid media, email, promotional partnerships, events, synergy initiatives, sweepstakes, and premiums.
• Submit creative requests, manage creative spec sheets and approvals, traffic creative materials, and track deadlines.
• Coordinate the briefing process with internal and external stakeholders and manage tracking documents and planning timelines.
• Assist with promotional partnerships including brainstorming, updating digital assets, and development of pitch proposals.
• Plan, schedule, and test email marketing and push notification campaigns and develop reporting documents to track performance.
• Coordinate pre-campaign research and prepare competitive research across multiple platforms.
• Prepare and occasionally present internal presentations and schedule internal and external meetings.
• Maintain programming calendars, talent details, departmental library, and files of proposals and presentations.
• Assist with departmental invoice submission, budgeting tasks, travel arrangements, and expense reports.

Education and Experience

• Undergraduate degree in Marketing, Communications, Business Administration, or related field.
• 1-3 years of professional marketing experience within the entertainment industry or related field.
• Passion for television and connecting with consumers in innovative and disruptive ways.
• Strong verbal and written communication skills with the ability to build relationships across departments.
• Experience with Word, Excel, PowerPoint, Outlook, file sharing sites, streaming platforms, and social media platforms.
• Enthusiastic self-starter with excellent analytical, interpersonal, and problem-solving skills.
• Proactive, curious, detail-oriented, and proficient at juggling multiple tasks simultaneously.

Embedded within a bank marketing department, the Brand Marketing Coordinator delivers day-to-day campaign support, vendor coordination, and digital brand maintenance that enables Lakeland Bank to maintain a consistent and visible presence across community and online channels. Working closely with the Marketing Director and Executive Leadership, this role ensures that promotional items, digital signage, local listings, and public relations reporting are managed accurately and on schedule.

Primary Duties

• Coordinate all donation requests, maintain accurate records, process payment requests, and create and submit ads as needed.
• Work with vendors to design and order promotional items and maintain inventory for branches and departments.
• Manage scheduling of marketing content on branch digital signage.
• Support development and execution of branding campaigns across marketing channels.
• Maintain brand presence on the company website and local listings sites including Google My Business, Yelp, and Bing.
• Help promote participation in community events through digital and traditional mediums.
• Maintain and update the company store for associates as needed.
• Share monthly public relations reporting with Marketing Director and Executive Leadership.
• Organize and support marketing projects for executives and board members.
• Handle daily administrative tasks including processing vendor invoices and ordering department supplies.

Knowledge Skills and Abilities

• High School Diploma or GED required, Associate's degree in Marketing, Communications, or Business preferred.
• 1 year of relevant work experience, with 2 years of administrative or marketing assistant experience preferred.
• Intermediate proficiency in Microsoft Office and Outlook.
• Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign.
• Knowledge of Canva or similar design tool.
• Ability to communicate effectively with all levels of internal management and external stakeholders.
• Excellent planning, organizational, and time management skills with flexibility to balance competing needs.
• Ability to problem solve, multi-task, meet deadlines, and focus on detail in a high-volume fast-paced environment.

Sitting at the intersection of brand marketing and creative production, the Brand Marketing Coordinator supports the development and execution of LEE Filters marketing strategies while managing the international Ambassador and Masters programs and serving as the primary point of contact for external marketing agencies. Operating across go-to-market planning, merchandise management, special events, and tradeshows, this role delivers brand consistency and stakeholder alignment across all Panavision Group companies and brands.

Areas of Ownership

• Support development and execution of LEE Filters marketing and branding strategies.
• Assist with management of the international Ambassador and Masters programs by identifying and maintaining strategic relationships that lift brand awareness and engagement.
• Support execution of marketing campaigns and act as primary point of contact for external marketing agencies.
• Support NPD go-to-market planning and execution.
• Work with internal creative leads and external partners to develop and secure assets for key marketing projects.
• Manage LEE Filters merchandise needs and ensure internal activity trackers are kept up to date.
• Support the Brand Marketing team in project management of special events, tradeshows, and sponsorships.
• Collaborate with the wider Brand Marketing group to ensure consistency and communication across all brands.

Skills and Qualifications

• Bachelor's degree or equivalent experience.
• 2-4 years of experience in a marketing role.
• B2B and B2C marketing experience.
• Passion for film, photography, and technology.
• Strong copywriting skills and impeccable communication skills with a keen sense for building and maintaining relationships.
• Familiarity with Adobe CC including Photoshop, Illustrator, InDesign, and Premiere Pro for image and video editing using templates.
• Ability to demonstrate flexibility and organizational skills in a multitasking environment with shifting deadlines.
• Collaborative, team-oriented, and able to both give and take direction and implement feedback to achieve project objectives.

A key member of the Can-Am brand marketing team, the Brand Marketing Coordinator leads creative projects from briefing through postmortem and develops last-mile dealer content and promotional assets that bring the brand's lifestyle narrative to life across global channels. Collaborating across internal expert teams, product teams, and partner agencies as well as regions outside North America, this role ensures brand content consistently meets Visual Brand Identity guidelines and supports a unified global go-to-market plan.

Scope of Work

• Develop last-mile, dealer content and promotional assets based on business priorities and go-to-market plans.
• Ensure integration with the overarching holistic plan for the brand including aligning objectives, strategies, tactics, and KPIs.
• Lead creative projects in collaboration with agencies and key stakeholders including briefing, creative development, production, in-market execution, and postmortem.
• Actively participate in developing brand content including videos, photos, promotional materials, social posts, website content, and dealer tools.
• Ensure all content complies with Visual Brand Identity guidelines and maintains consistency across global channels.
• Manage and coordinate projects on budget, within resources and on timeline.
• Build strong connections and collaborate with key stakeholders inside and outside the organization.

Qualifications and Experience

• 2-5 years of experience in a global marketing department or advertising agency.
• Experienced in brief writing and providing clear and actionable feedback.
• Interested in powersports with a creative passion for strong brand image and brand building.
• Strong verbal and written communication skills, bilingual preferred.
• Rigorous, organized, and detail-oriented with strong multitasking and project management skills.
• Comfortable working in a fast-paced environment as an exceptional team player.

Brand Marketing Coordinator supports Marketing and Brand Management for Womanizer and Arcwave by executing global product launches and campaigns across online and offline channels, with direct responsibility for advertising materials, online marketplace optimization, and cross-functional stakeholder coordination. Success in the position means delivering consistent brand assets across B2B and B2C contexts, managing agency relationships for photo and video production, and maintaining a cross-brand media library that supports regional marketing and sales teams globally.

Operational Focus

• Develop advertising materials including banners, catalogs, and brochures for B2B and B2C customers across online and offline channels.
• Set up and optimize brand webpage and online marketplaces including Amazon and Lovehoney.
• Brief and execute global POS assets for B2B in-store.
• Coordinate and plan graphic design and CGI tasks.
• Contribute ideas to marketing launch campaigns and brand strategy.
• Conduct competitive analysis and general market research.
• Develop and maintain a cross-brand media library.
• Manage cross-functional communication and stakeholder management with eCom, Sales, Regional Marketing, Innovation, Content, and Creative teams.

Technical Qualifications

• First work experience in a marketing role preferred.
• Strong copywriting and communication skills in English, German is a plus.
• Strong Microsoft Office skills especially PowerPoint and Excel.
• Great planning and project management skills.
• Strong sense of teamwork, engagement, and collaboration.