BRAND MARKETING INTERN JOB DESCRIPTION

A Brand Marketing Intern is an entry point into one of marketing's most structured disciplines. Consumer goods brand teams depend on NPD syndicated data, retailer asset calendars, and bi-annual market meetings to keep products visible and competitive on shelf. This intern owns the operational connective tissue of those efforts - tracking timelines, compiling competitive intelligence, and translating brand strategy into tangible deliverables. The work is deadline-driven.

As the Brand Marketing Intern, you contribute to the execution of integrated marketing programs by maintaining the brand calendar, synthesizing competitive research, and supporting cross-functional teams from Supply to Channel to Communications. You will sit within the brand team, working under senior brand leadership while collaborating with sampling vendors, retail partners, and agency contacts across the full product launch cycle.

Career Impact: Hands-on exposure to NPD data analysis and retailer presentation development builds the foundational fluency that Brand Marketing Manager roles require.

Business Impact: The accuracy and timeliness of retailer asset delivery and sampling vendor programs directly determines trial rates and shelf visibility for priority products.

Growth Opportunity: Interns who lead individual strategic projects and present recommendations to leadership are well-positioned to advance into Associate Brand Manager or Marketing Coordinator roles.

• Maintain the integrated marketing calendar across Supply, Channel, Communications, and Social teams to keep 360 plans and launch dates on track.
• Track creative and product asset timelines to ensure all retailer deliverables, including launch bulletins and PDP copy, are submitted on time.
• Research competitive new launches, advertising activity, and market formulas using NPD data to produce findings for team review.
• Analyze business performance, market trends, and consumer insights to support the development of well-defined marketing programs.
• Coordinate with US sampling vendors to design and execute programs that drive product awareness, trial, and consumer ratings.
• Assist in developing brand presentations for bi-annual retailer market meetings and ad-hoc leadership requests.
• Support the development of creative briefs and ensure all marketing assets align with Brand DNA, Brand Voice, and Style Guide standards.
• Lead an individual strategic project from research through recommendation, presenting findings directly to the brand team.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• 1 or more years of relevant experience in brand marketing, consumer goods, or a related internship or role.
• Demonstrated ability to analyze competitive data and translate findings into actionable business insights.
• Knowledge of current advertising trends, retail innovation, and consumer behavior as they apply to product marketing.
• Strong written and verbal communication skills, with the ability to prepare polished presentations and reports for cross-functional audiences.
• Effective time management and organizational skills, with the ability to manage multiple asset deadlines concurrently.
• Collaborative working style with comfort interacting across all levels of management within a brand team environment.

• Experience supporting NPD research, retailer market preparation, or sampling vendor programs in a consumer goods or retail context.
• Familiarity with brand identity frameworks including Brand DNA, Brand Voice guidelines, or Style Guide application across creative assets.
• Exposure to product launch planning, including forecasting promotional support and coordinating with supply or channel teams.
• Prior experience developing competitive analyses or leading independent research projects with a formal recommendation output.

• On-time retailer asset delivery rate, measured against the integrated marketing calendar milestones.
• Completeness and accuracy of competitive research reports presented to the brand team each review cycle.
• Number of sampling vendor programs executed per quarter, tracked against awareness and trial objectives.
• Quality and on-brand compliance score of creative assets submitted through the Brand Creative Team intake process.
• Presentation readiness rate for bi-annual retailer market meetings, measured by stakeholder sign-off timing.
• Typical tools: Spreadsheet and presentation software (commonly Microsoft Excel and PowerPoint); project tracking platforms (commonly shared marketing calendars and intake forms)

• Base Salary Range: $18 to $22 per hour, typical for entry-level brand marketing interns in consumer goods
• Bonus: generally not applicable at intern level
• Equity: not typically offered for internship roles
• Health Benefits: varies by employer; some companies offer prorated medical coverage for longer internships
• PTO: standard federal holidays plus accrued time off in line with employer policy
• Common Perks: Product samples, retailer event exposure, mentorship from senior brand managers

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to qualified individuals with disabilities throughout the application and employment process upon request. Employment in this role is contingent on the successful completion of a background check. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates must be authorized to work in the United States.

The Brand Marketing Intern owns the integrated marketing calendar and coordinates with Supply, Channel, Communications, and Social teams to ensure 360 plans, timelines, and retailer asset deliveries stay on track. Reporting to senior brand leadership, the intern shapes marketing programs through competitive analysis, NPD research, and vendor coordination, enabling the brand to drive awareness, trial, and measurable retail performance.

Key Responsibilities

• Cascade calendar changes regularly to cross-functional teams.
• Track key marketing timelines to ensure all product and creative assets are delivered to retailers on time.
• Analyze the business, competition, launches, and trends to develop well-defined marketing programs.
• Report on the latest products, trends, and insights across platforms including social media, blog, and print and digital magazines.
• Research and compile information about competitive new launches, advertising, and formulas in the market and through NPD data.
• Present competitive findings to the team.
• Assist in preparation of brand presentations, including bi-annual retailer market meetings and ad-hoc presentation support.
• Support regional training and event opportunities alongside Education and Artistry and Channel teams.
• Coordinate relationships with US sampling vendors to develop and execute programs that drive awareness, trial, ratings, and reviews.
• Gather and maintain brand comps and samples for retailer and vendor needs.
• Assist in forecasting promotional support and newness for all marketing programs.
• Lead individual strategic projects and present findings and business recommendations to the team.

Required Qualifications

• Bachelor's degree required.
• 1-3 years of relevant work experience or previous internship related to marketing or digital.
• Knowledge of current advertising and marketing trends, media industry news, consumer behavior reports, and retail innovation.
• Intermediate experience with Microsoft Suite including Excel and PowerPoint.
• Strong analytical skills with the ability to develop business insights from large volumes of data.
• Excellent written and verbal communication skills, interpersonal skills, planning skills, and follow-up skills.
• Effective planning and time management skills with the ability to manage multiple priorities concurrently.
• Enthusiastic team player and creative thinker with a passion for process improvement.
• Flexible and adaptable, with the ability to interact with all levels of management in a fast-paced environment.

Embedded within the venture brand team at 20nine, the Brand Marketing Intern assists the Brand Director with day-to-day marketing tasks spanning digital channels, content calendars, and social media account management. Working closely with the Brand Director, the intern leads TikTok strategy and content creation while tracking performance metrics and conducting market research to inform campaign and product development decisions.

Core Functions

• Assist the Brand Director with day-to-day tasks related to venture projects.
• Support the Brand Director in all digital marketing efforts across all channels.
• Assist in creating and updating content calendars for venture brands.
• Manage all company social media accounts to ensure up-to-date content.
• Track marketing performance metrics and prepare reports using analytics tools.
• Conduct market research to support marketing campaigns, brand launches, and product development.
• Analyze trends on social media platforms and guide content creation and strategy based on insights.
• Lead TikTok management, strategy, and content creation.

Skills and Qualifications

• Actively pursuing an undergraduate or graduate degree in a related field.
• Familiarity with TikTok and content creation on TikTok.
• Excellent time management and communication skills with the ability to multi-task in a fast-paced environment.
• Wide range of skills and knowledge in marketing and business.
• Entrepreneurial spirit with an open mind and eagerness to learn from feedback.

Reporting to the department director or manager, the Brand Marketing Intern delivers a wide variety of administrative and general support duties across assigned areas within a hospital setting. Partnering with department staff on data collection, project meetings, and special projects, the intern contributes to the successful completion of departmental initiatives while adhering to hospital standards and RESPECT behavioral guidelines.

Primary Duties

• Provide a wide variety of administrative and general support duties in assigned areas.
• Perform departmental and divisional related tasks as defined by the director or manager.
• Collaborate with staff on special projects and prepare related spreadsheets and other documents as required.
• Learn basic project management methodology from department staff to align with the mission of the department.
• Participate in project meetings as necessary.
• Complete data collection, data analysis, and other duties necessary for successful completion of the department's projects and initiatives.
• Conform to hospital standards of performance and conduct, including those pertaining to patient rights.
• Adhere to all RESPECT behavioral standards.

Qualifications and Experience

• Ability to perform multiple tasks and prioritize duties independently.
• Extensive knowledge of Microsoft Excel, Access, PowerPoint, and Word, with knowledge or ability to learn Minitab.
• Excellent interpersonal, verbal, and written communication skills.
• Interest in performing new and varied work assignments with flexibility regarding work assignments.
• Ability to maintain confidentiality at all times.

Sitting at the intersection of brand management and e-commerce operations, the Brand Marketing Intern manages project intake, competitive analyses, and creative brief development to keep marketing activities on time and aligned with Brand DNA, Brand Voice, and Style Guides. Operating across NPD support, creative production requests, and administrative functions, this intern enables both brands to deliver consistent, data-informed marketing assets to the Brand Creative Team.

Duties

• Manage basic project management of department marketing activities and administrative tasks.
• Ensure employees fill out intake request forms correctly and that tasks are delegated to the right people and completed on time.
• Conduct competitive analyses to strengthen marketing and business strategies.
• Research the industry, categories, competitors, and customers to develop a clear perspective on questions and hypotheses provided by the team.
• Understand Brand DNA, Brand Voice, and Style Guides to ensure all creative and marketing assets adhere to brand and verbal identity.
• Support the development of creative decks and slides across both brands.
• Assist in writing creative briefs and submitting requests to the Brand Creative Team for production of creative assets.
• Handle administrative duties including scheduling of meetings, budget tracking, and maintenance of the marketing calendar.

Experience and Qualifications

• Current student or recent graduate with a passion for consumer goods, e-commerce, and brand marketing.
• General understanding of brand marketing and e-commerce.
• Basic G-Suite skills including Docs and Sheets.
• Creative thinker with the ability to use data to inform decisions.
• High level of attention to detail and ability to stay organized with good written and verbal communication skills.

A key member of the marketing and advertising team, the Brand Marketing Intern collects campaign data, supports promotional activities across social media, direct mail, and web, and develops visual assets including graphics, photographs, and layouts for product illustrations and company websites. Collaborating across the marketing team on daily administrative tasks, the intern helps ensure all creative output aligns with the company's branding image and quality standards.

Accountabilities

• Collect qualitative and quantitative data from digital marketing campaigns including Google Adwords and social media campaigns.
• Support the marketing and advertising team in daily administrative tasks.
• Assist in marketing and advertising promotional activities across social media, direct mail, and web.
• Help distribute marketing materials.
• Assist in creating designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts that fit the company's branding image.
• Develop graphics, take photographs, and create layouts for product illustrations, company logos, and websites.

Position Requirements

• High school diploma or equivalent required.
• Valid driver's license required.
• 0-2 years of experience as a Brand Marketing Intern or in a similar position.
• Proficiency in Adobe Software and MS Office.
• Ability to develop and deliver marketing materials with a keen eye for quality and detail.
• Ability to effectively manage time, complete all assigned tasks, and maintain professional relationships with co-workers, supervisors, and customers.

Consistent brand performance across 170-plus locations depends on the Brand Marketing Intern, who supports campaign management, copywriting, social media, and SEO-compliant content under the direction of the Sr. Marketing Specialist. Based within the broader marketing team, the intern also contributes to new location launches, competitive research, and digital and print content production in AP style, enabling the brand to maintain visibility and reputation at scale.

What You'll Do

• Manage multiple social media channels by creating unique content, scheduling posts, responding to feedback, and collecting data and insights for reporting.
• Manage over 170 Google My Business locations and Bing Places for Business locations to ensure dynamic content complies with SEO best practices.
• Gather, generate, and edit content for digital and print campaigns, video scripts, emails, blogs, newsletters, and ads in AP style.
• Write at least one blog per month.
• Analyze and report on key metrics for various marketing campaigns.
• Edit graphic designs, layouts, and images as needed using Adobe Illustrator, InDesign, and Photoshop.
• Assist in new location launches and educational and reputation campaigns.
• Complete competitive research to support new brand development and campaign creation.
• Support the entire marketing team with general administrative duties, event planning and coordination, and special projects as needed.

Education and Experience

• Current college junior or senior pursuing a degree in marketing, communications, general business, or a related major, or a graduate student or recent graduate.
• Experience with Facebook Business Manager and Google Analytics or Adobe Analytics.
• Experience with a content management system such as Drupal or WordPress.
• Working knowledge and familiarity with AP style writing.
• Intermediate level experience with Microsoft Word, Excel, and PowerPoint.
• Strong problem-solving, resourcefulness, and analytical skills with the ability to balance multiple tasks simultaneously while meeting deadlines.
• High level of professionalism, attention to detail, and excellent verbal and written communication skills.

As the Brand Marketing Intern, this role executes data-driven brand and marketing strategies by designing promotional campaigns, producing content for web and social platforms, and authoring marketing collateral including white papers, articles, and brochures. The marketing team relies on this work to maintain a consistent content pipeline and extend brand reach through video, digital design, and multi-channel campaign execution.

Role Responsibilities

• Work on a data-driven brand and marketing strategy.
• Design and execute marketing and promotional campaigns including e-newsletter, webinars, press releases, and posters.
• Maintain and create content for the website and social media platforms.
• Assist with marketing collateral research and author marketing content such as white papers, articles, and brochures.
• Create and edit videos for web content and promotional purposes.

Background and Experience

• Current enrollment in a related BS or Master's degree in good academic standing.
• Experience with digital design, prototyping, and knowledge of Adobe Creative Suite.
• Experience with video-editing software.
• Solid background in social media marketing and familiarity with the latest internet marketing techniques and trends.
• Proactive self-starter with a strong work ethic who also acts as a team player with excellent verbal and written communication skills.

Brand Marketing Intern delivers market and competitive data analyses, leads new product development concept testing, and collaborates with agency partners on marketing activation plans as part of the broader brand team at Tyson. The work directly supports the Associate Brand Manager function by producing consumer research insights, monthly consumption analyses, and packaging design improvements that inform strategic and P&L-accountable brand decisions.

Key Deliverable

• Lead projects including market and competitive data analyses to provide a recommendation on potential market opportunities.
• Lead projects with innovation teams to test concepts and initiate new product development processes.
• Participate in consumer research to uncover pivotal consumer insights to drive marketing plans and support strategic recommendations.
• Collaborate with agency partners to develop marketing activation plans.
• Execute product and packaging design improvements.
• Lead monthly consumption analyses for assigned businesses.
• Participate in day-to-day team meetings.

Knowledge Skills and Abilities

• Bachelor's degree required, with the first year of an MBA program completed upon beginning the internship, concentration in Brand Management or Marketing preferred.
• Minimum of 2 years of full-time work experience, preferably in marketing or a related function.
• Permanent work authorization in the U.S. required.
• Forward-thinking with a passion to innovate and strong leadership and problem-solving skills.
• Exceptional oral and written communication skills.

The Brand Marketing Intern owns copy production and content auditing across owned media channels including email, display ads, Shopee and Lazada storefronts, and push notifications, while also supporting influencer and community campaign execution. Reporting within a startup-oriented team, the intern monitors competitor performance and contributes to launch readiness planning, market research, and partnership activities that advance the brand's e-commerce growth objectives.

Areas of Ownership

• Edit articles in owned media channels and optimize them for brand awareness and conversion.
• Write relevant copy for email, display ads, Shopee and Lazada storefronts, push notifications, website, and other brand touchpoints.
• Assist in influencer and community campaigns and audit social activity and key reporting metrics.
• Audit content to align with the branding and messaging strategy.
• Monitor performance of key competitors and regularly review owned media channels.
• Work closely with the team in business development and commercial activities including launch readiness planning, market and product research, and partnership activities.

Technical Qualifications

• Currently enrolled in a related course such as Marketing, Media Studies, Mass Communication, or similar.
• Experience in copywriting, influencer management, or e-commerce is a plus.
• Proficiency in MS Excel and G-Suite with knowledge of social media platforms including Facebook, Instagram, Twitter, and TikTok.
• Data-driven and analytical with keen attention to detail and critical thinking abilities.
• Fluent in English and able to write in Tagalog.
• Independent attitude with curiosity and willingness to test and try new things.

Embedded within the digital marketing team at ViewQwest, the Brand Marketing Intern supports day-to-day operations spanning email campaigns, weekly reporting, creative advertising materials, and social media channel management. Working closely with the marketing team on Corporate Social Responsibility projects and market research initiatives, the intern leads an individual brand marketing project with direct business impact, helping the organization improve its products, services, and customer engagement.

Day-to-Day Responsibilities

• Support the marketing team in day-to-day operations including running email campaigns, preparing weekly reports, and developing eye-catching creative advertising materials.
• Participate and contribute on an ad-hoc basis to projects such as Corporate Social Responsibility and marketing events.
• Assist in conducting market research and mining customer feedback to improve products and services.
• Help monitor and manage social media channels whenever needed.
• Manage the development and delivery of an individual brand marketing project with direct business impact.

Professional Experience

• Strong interest and motivation to gain hands-on brand and digital marketing experience.
• Proficiency in Adobe Photoshop and Illustrator with prior experience in designing collaterals as a plus.
• Strong analytical acumen with effective project management and interpersonal skills.
• Passion for the latest developments in digital and brand marketing.
• Able to commit for a minimum of 3 months.

The Brand Marketing Intern delivers logistical and administrative support across product distribution, documentation, translation, and sales data analysis to assist the Brand Manager in executing marketing activities. Reporting to the Brand Manager, the intern handles material downloads from LAP, sample order tracking, and first-round proofreading of agency translations, enabling timely and accurate marketing operations across internal and external parties.

Job Functions

• Download non-confidential product and marketing materials from LAP and distribute to internal and external parties.
• Handle daily and ad-hoc logistic matters and documentation including sample orders, shipments, and marketing material tracking.
• Collect documents such as product CCC and custom forms.
• Translate product text and complete first-round proofreading of content script translations from the agency.
• Follow up on marketing activity execution.
• Export sales data from the database and draft simple analyses to support the Brand Manager.

Minimum Qualifications

• Study in business, marketing, or creative advertising is a plus.
• Similar internship experience preferred.
• Able to work at least 3 days a week and willing to commit for 6 months.
• Familiar with Microsoft Office.
• Open-minded and proactive with logical and creative thinking and good communication and collaboration skills.