BRAND ASSOCIATE JOB DESCRIPTION

A Brand Associate owns a defined portfolio of consumer products. That sentence is short by design, because the scope it describes is not. Day to day, this individual is the connective tissue between a brand's strategic intent and its shelf-level, digital, and trade execution - translating annual brand plans into activation programs that move volume, distribution, and brand funnel metrics. In the consumer goods sector, where 4P decisions directly affect retail channel performance and licensing partner relationships, a weak handoff between strategy and execution costs measurable market share. The role sits within a marketing or brand team and answers to a Brand Manager, operating with enough autonomy to run projects independently while staying accountable to shared KPIs.

As the Brand Associate, you own the planning and execution of brand campaigns, activation programs, and go-to-market strategies that translate business objectives into consumer and trade results. You work within a cross-functional marketing team, collaborating daily with Sales, Creative, R&D, and external agencies to keep brand programs on strategy and on schedule.

Career Impact: Hands-on ownership of brand KPIs, trade activation, and new product development processes builds the strategic and commercial fluency that hiring managers look for when promoting into Brand Manager roles.

Business Impact: The programs this role produces determine whether a product line meets its volume and distribution targets at retail, making the work directly visible in quarterly business reviews.

Growth Opportunity: Exposure to demand forecasting, innovation pipeline management, and above-the-line and below-the-line channel planning expands your scope well beyond execution and prepares you for senior brand leadership.

• Define brand activation strategies and execution plans for assigned consumer product lines, aligned to annual brand objectives.
• Lead trade and consumer activation programs at point of sale, coordinating with Sales to deliver against distribution and visibility targets.
• Own budget tracking and reporting for brand programs, including procurement coordination and agency invoice management.
• Monitor brand KPIs including volume, distribution share, and brand funnel data to surface trends and inform strategic recommendations.
• Develop merchandising tools and campaign assets in collaboration with creative agencies, managing timelines and quality review.
• Coordinate new product development milestones across R&D, packaging, and Sales, serving as the internal point of contact for cross-functional alignment.
• Conduct regular competitive monitoring and present findings to the Brand Manager with actionable implications.
• Support annual planning by preparing business reviews, performance summaries, and 4P opportunity analyses for the brand team.

• Bachelor's degree in Marketing, Business Management, or a related field, or equivalent work experience.
• 3 or more years of brand marketing or trade marketing experience, with demonstrated ownership of campaign execution and KPI reporting.
• Proven ability to manage project budgets, agency relationships, and cross-functional timelines without direct authority over contributors.
• Strong analytical competency, including the ability to interpret brand funnel data, sales volume trends, and program performance metrics.
• Experience developing below-the-line communication materials, merchandising tools, or point-of-sale activations for consumer products.
• Clear written and verbal communication skills, with the ability to present findings and recommendations to senior stakeholders.
• Ability to manage multiple concurrent projects and shift priorities in response to business needs while maintaining accuracy and attention to detail.

• Background in FMCG or consumer goods marketing, with exposure to retail channel dynamics and trade marketing strategy.
• Experience supporting new product development or packaging initiatives in coordination with R&D or supply chain teams.
• Familiarity with licensing partner management or product line planning across multiple retail channels and global territories.
• Prior experience in a role that required independent judgment on day-to-day project decisions with limited managerial oversight.

• Brand KPI attainment rate, measuring volume and distribution performance against annual targets for assigned product lines.
• Activation program on-time delivery rate, reflecting how consistently trade and consumer programs launch on schedule.
• Budget variance, tracking actual spend against allocated program budgets across the brand and BX teams.
• Competitive monitoring cadence, measured by frequency and actionability of reports delivered to the Brand Manager.
• New product milestone adherence, tracking how reliably cross-functional development checkpoints are met on assigned launches.
• Typical tools: Brand planning and project tracking platforms (commonly spreadsheet-based or project management software); social and digital analytics dashboards.

• Base Salary Range: $55,000 to $80,000 annually, depending on experience and industry segment.
• Bonus: Annual performance bonus of 5 to 10% of base, tied to brand and business KPIs.
• Equity: Typically not offered at this level in consumer goods; may vary at publicly traded companies.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Product allowances, professional development budget, hybrid work schedule where role permits.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the application or interview process are encouraged to make that request in advance. All offers of employment are contingent on successful completion of a background check. Applicants must be authorized to work in the United States.

The Brand Associate owns bilingual content creation and brand compliance across PPLM's internal and external channels, translating and transcreating materials to expand health center access for Latino/a/x and Hispanic communities. Working alongside graphic designers, media buyers, and the Business Development team, the role ensures every marketing asset aligns with Planned Parenthood Federation of America's accreditation guidelines.

Key Responsibilities

• Become a subject matter expert in PPLM's services and offerings.
• Assist with multi-media marketing and advertising programs for health services and education.
• Serve as the liaison between graphic designer, media buyers, and other external partners.
• Foster relationships with Spanish-speaking and multilingual vendors.
• Translate written materials in Spanish and English for the Business Development team.
• Transcreate marketing and campaign materials to serve Spanish-speaking audiences and communities.
• Create copy for website, social media platforms, and presentations to increase health center access for Latino/a/x and Hispanic communities.
• Manage and update website content and coordinate multi-department requests.
• Coordinate PPLM social media platforms including Facebook, Instagram, and Twitter.
• Ensure all materials are in alignment with Planned Parenthood Federation's brand guidelines.
• Assist with market research projects to better understand the competitive environment and stakeholder needs.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Health, or related field.
• 1-3 years of experience in marketing, community outreach, or healthcare environment.
• Bilingual proficiency in Spanish and English.
• Knowledge of social media platforms and practices including Facebook, Twitter, Instagram, and LinkedIn.
• Proficient in Microsoft Office Suite and Adobe products.
• Experience managing Dynamics or other CRM databases and Google Analytics is a plus.
• Exceptional interpersonal, presentation, and writing skills with strong attention to detail.
• Ability to work with people of diverse races, ethnicities, gender identities, ages, abilities, and experiences.
• Available transportation for in-state travel up to 25% and ability to lift up to 50 lbs.

Reporting to senior sponsorship leadership, the Brand Associate delivers end-to-end management of venue client sponsorship programs, from budget tracking and contract coordination to on-site activation at live music events and festivals. Partnering with internal teams and external sponsors, the role builds client relationships that generate measurable ROI and uncover new revenue opportunities.

Core Functions

• Build growth via market and brand research, brainstorm inventory ideas, and manage a portfolio of market-specific clients across multiple categories.
• Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities.
• Explore marketing trends, emerging technologies, and best practices to add value to client programs and identify upsell opportunities.
• Gather and analyze metrics, learnings, and development opportunities into program recaps.
• Coordinate planning and execution of client activations for venues, festivals, special events, hospitality nights, and content programs.
• Manage program ticketing needs including order placement, tracking status, and client delivery.
• Coordinate the delivery of contractual agreements including planning, execution, and measurement.
• Educate and manage seasonal Sponsorship Coordinators and seasonal interns in-market as applicable.
• Create close partnerships across the company to identify new opportunities for sponsors.

Qualifications and Experience

• 2+ years of experience in brand management, client service, media, entertainment, marketing consulting, sales, advertising, or activation agencies.
• Previous work experience with recognizable corporate brands preferred.
• Excellent written, verbal, and presentation communication skills.
• Strong problem-solving skills with the ability to quickly adapt and work under pressure.
• Proficient in Microsoft Suite (Word, Excel, and PowerPoint); Salesforce, social media, and graphic design experience preferred.
• Ability to lift up to 50 lbs and reliable transportation to venues and office.
• Willing to work nights, weekends, holidays, festivals, and travel to other markets as needed.

Reporting to the Brand Manager, the Brand Associate shapes below-the-line activation strategies and trade marketing programs that deliver brand KPIs across an international FMCG portfolio. Partnering with Sales, R&D, creative agencies, and the PPO team, the role translates brand strategy into merchandising tools, point-of-sale activations, and budget-managed supplier programs that build equity and drive distribution.

Primary Duties

• Develop and execute below-the-line communication and activation strategies to deliver brand objectives.
• Lead planning and execution of brand-relevant trade and consumer activations at point of sale and trade engagement events.
• Coordinate procurement of required materials with the PPO team and monitor program tool effectiveness.
• Develop practical merchandising tools in coordination with the Sales team to support visibility and brand equity building.
• Monitor brand and program KPIs including volume, distribution, and brand funnel metrics to analyze trends and contribute insights.
• Regularly monitor and report on competitor activities.
• Assist the Brand Manager in new product and packaging development initiatives and liaise with R&D, GSC, and Brand Group.
• Act as point of contact with creative agencies and suppliers, manage timelines, delivery, and negotiate budgets.
• Manage budget tracking and monitoring for assigned projects.

Education and Experience

• Bachelor's or Master's degree in Marketing, Business Management, or related field.
• At least 3 years of experience in Marketing or Trade Marketing in an international FMCG company or in a strategic planning or account servicing role at an advertising agency.
• Consumer marketing and consumer relationship marketing knowledge including direct marketing.
• Knowledge of below-the-line communication development and merchandising production.
• Agency and supplier management with budget planning and management skills.
• Strong data analysis skills covering brand KPIs and program metrics.
• Proficient in Microsoft Office applications.
• Fluency in oral and written English is a plus.
• Detail-oriented, flexible, and self-motivated with stress tolerance and strong presentation.

Sitting at the intersection of brand management and product development, the Brand Associate serves as the anchor team member for Squishmallows, overseeing product line plans, creative asset direction, and the Brand Catalogue while coordinating across design, packaging, sales, and international teams. Operating across licensing partner meetings and cross-functional development milestones, this role ensures brand consistency from concept through market launch.

Duties

• Manage product line plans and essential brand documents including the Squishmallows Master Doc and communicate updates for assigned brands.
• Coordinate new product planning for every development season with a primary focus on Core Squishmallows.
• Manage the overall process of names, bios, squish numbers, and squishdate creation and implementation.
• Request, review, and assist in the creative direction of product assets including photography, copywriting, videography, and trade show materials to ensure brand consistency.
• Lead the creation and maintenance of an efficient and searchable Brand Catalogue for use across all cross-functional teams.
• Research and identify trends in the toys and kids entertainment space to apply to assigned brands.
• Assist in line plan recommendations ensuring a diverse product line that satisfies retail channels and global territories.
• Manage multiple daily tasks and longer-term projects while adjusting to shifting priorities to meet goals and deadlines.
• Gain a foundational understanding of brand profitability and financial objectives to build programs and products that meet those goals.
• Participate in meetings with licensing partners and serve as a point of contact for communication and updates.

Skills and Qualifications

• BA or BS degree in Marketing or related field.
• 1+ years of experience in a marketing or brand role in the consumer products industry; toy experience is a plus.
• Strong research and analytical skills to identify whitespace opportunities, positioning, and strategy.
• Firm grasp of social platforms and their usage and features.
• Trend-savvy with a passion for studying insights in consumer products, toys, tech, games, fashion, art, influencer, and media.
• Well-developed organizational skills with the ability to manage multiple projects simultaneously and pivot quickly between tasks.
• Strong brainstorming and collaboration skills with excellent communication and an eye for visual storytelling.

A key member of Lazada's branding team, the Brand Associate builds and executes strategic content plans across Facebook, Instagram, YouTube, and TikTok to drive awareness and engagement for the platform. Collaborating across Marketing, PR, and agency partners, the role advances brand exposure through co-branding activities, sponsorship execution, and data-driven social media optimization.

Accountabilities

• Conceptualize and launch strategic branding plans for Lazada social platforms to meet branding objectives aligned with business needs.
• Develop organic marketing plans to build product awareness covering content hub, community development, and other organic channels.
• Produce content plans for social channels including Facebook, Instagram, YouTube, and TikTok.
• Propose, follow up on, and execute sponsorship and creative branding activities to maximize brand exposure.
• Work closely with external stakeholders from brands to promote co-branding activities across platforms.
• Build and maintain strong relationships across Marketing teams, cross-functional teams, and agency partners.
• Coordinate with Marketing and PR teams, managing media partners and agencies for communications briefs, execution, and reporting.
• Research and evaluate the latest trends and techniques to constantly improve social media performance.
• Analyze social media metrics to determine areas for campaign improvement and report weekly to management.
• Manage marketing budgets within agreed allocation and align with approved advertising activities.

Experience and Qualifications

• 3-5 years of experience in branding, social media, or community activities, preferably in marketing, communications, or financial services.
• Familiarity with e-commerce environments.
• Ability to meet goals and deadlines under pressure while multitasking in a fast-paced environment.
• Strong problem-solving skills and a self-motivated, detail-oriented, and eager-to-learn approach.
• Ability to coordinate effectively among different departments.
• Excellent written and verbal communication skills in English and Vietnamese, including presenting and storytelling in both languages.
• Active social media user with strong awareness of current platforms and practices.

Building market understanding and clinical customer relationships across rheumatologic and dermatologic indications, the Brand Associate Immunology co-owns the full marketing strategy for the immunology portfolio in line with global direction. Working closely with the Marketing Manager, sales forces, and key opinion leaders in the Netherlands, the role delivers promotional programs and multi-channel communication tactics that produce measurable business results.

Key Deliverables

• Perform market assessments on all levels and anticipate and adjust strategy and tactics accordingly.
• Integrate new channels into a holistic multi-channel communications mix.
• Develop and maintain an excellent external focus with customer groups and key opinion leaders to understand customer needs and business opportunities.
• Support and oversee a key account management strategy for immunology products.
• Initiate, collaborate on, and implement promotional activities and projects in line with strategic customer plans.
• Train and coach sales forces in close collaboration with sales management for optimal implementation.
• Manage budget, supply chain, vendors, and agencies using procurement best practices.

Professional Experience

• Master's degree in a relevant field such as pharmacy, health sciences, or marketing.
• Sales experience within the pharmaceutical industry.
• Marketing experience within the pharmaceutical industry.
• Expert knowledge of Immunology aligned with customer expectations and an established network in the field.
• Strong creative development and project management skills.
• Excellent teamwork skills with proven ability to influence cross-functional teams without formal authority.
• Excellent written and verbal communication skills in Dutch and English.

As the Brand Associate Dermatology VIE, this role builds the dermatology franchise within the Specialty Care Unit's Innovative growth platform by executing marketing mix activities across the full product life cycle. The Specialty Care team relies on this work to deliver compliant brand materials, digital initiatives, and market-responsive project inputs that support country-level commercial operations.

Areas of Ownership

• Support commercial operations of a brand or portfolio of products.
• Contribute to dermatology projects including brand materials, event organization, starter kits, educational materials.
• Digital initiatives ensuring proper implementation and analytics reporting.
• Align with cross-functional internal stakeholders to gain approvals and endorsement on projects and coordinate with the operations team for implementation.
• Follow internal control requirements to ensure compliance with standard operating procedures.
• Understand and support market needs and provide innovative inputs for developing current and planned projects per country.

Background and Experience

• Master's degree in pharmacy, health education, or marketing.
• At least 1 year of experience in the medical field.
• Background knowledge and experience in specialty care areas.
• Strong project management, planning, and budgeting skills.
• High learning agility with the ability to perform under pressure and manage multiple tasks.
• Strong presentation and communication skills, both written and verbal.
• Professional analytical thinking and problem-solving approach.
• Full professional proficiency in English and French; Arabic is a plus.
• Pro-active with a sense of urgency and effectiveness in a matrix organization.

Brand Associate refines the outreach and qualification pipeline that connects The Newsette with its next wave of brand partners, using targeted email, calling, and social messaging strategies to set meetings and close sponsorships. The work directly supports the Brand Partnerships team by maintaining a consistent pipeline in Boostr and cross-functional alignment with the broader sales organization.

Job Functions

• Approach brands through a targeted strategy encompassing email, calling, and social messaging.
• Articulate and evangelize The Newsette's value proposition to potential partners.
• Qualify potential brand partnership opportunities before working with the Brand Partnerships team to set meetings and close partnerships.
• Build and cultivate a large pipeline of opportunities to generate consistent results that meet and exceed goals.
• Maintain all required sales activities and details accurately and timely in the CRM system (Boostr).
• Work cross-functionally with the larger team to support sales initiatives.

Knowledge Skills and Abilities

• 1-3 years of professional experience in sales, partnerships, business development, or account management.
• Interest in the media landscape and brand partnerships.
• Strong awareness of market trends, branded campaigns, newsletter best practices, and social media.
• Ability to adapt and thrive in a startup environment.
• Experience working with CRM or sales automation software is a plus.
• Dynamic communication skills with the ability to think strategically in high-pressure situations.
• Creative, editorially minded, and ambitious self-starter with strong problem-solving skills.

The Senior Brand Associate owns multi-channel brand campaign execution and competitive intelligence for Sallie Mae, using insight-driven data to shape perception and grow market share across the full customer journey. Working closely with the Director of Brand and the Brand Creative team, this role delivers brand strategy decks, asset governance, and cultural trend integration that directly supports Sallie Mae's long-term positioning.

Leadership Responsibilities

• Develop and evolve brand strategy in partnership with the Director of Brand using insight-driven data to build perception and market share.
• Assist in shaping brand narrative addressing different parts of the customer journey using consumer research to inform strategy development.
• Manage day-to-day brand strategy work including pulling insights, building strategy decks, and collaborating with the creative team.
• Support the Brand Creative team in setting brand standards for all marketing communications.
• Manage brand assets such as brand guidelines and stationery to ensure employees consistently represent the brand.
• Maintain digital signage across the organization by developing a content calendar and collaborating with Corporate Communications.
• Gather and share regular updates on all brand work with internal stakeholders to maintain transparency and cross-functional collaboration.
• Conduct competitive analysis and industry trending reports and present findings to management.
• Develop understanding of customer wants, needs, and behaviors across the full customer journey and apply insights to inform brand strategy.
• Identify cultural trends early and incorporate that knowledge into strategic planning to drive brand behaviors.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communication, or related field.
• 3-5 years of brand experience in a financial or consumer brand-driven company with familiarity across all marketing channels.
• 2-3 years of project management experience.
• Strong analytical skills with the ability to identify issues, develop resolutions, and execute effectively.
• Ability to analyze and synthesize data from marketing campaigns and provide actionable insights and recommendations.
• Excellent written and verbal communication skills with exceptional writing and creative thinking ability.
• Ability to coach and mentor junior team members and inspire others as a team leader.
• Ability to manage multiple projects simultaneously and work well under pressure.

Embedded within the Cheerios business unit, the Brand Associate leads demand forecasting, annual business reviews, and cross-functional project management for Seasonal Limited Editions and the broader innovation pipeline. Working closely with brand, BX, and sales teams, this role produces the performance reporting and go-to-market coordination that drive the 4Ps planning process and deliver growth targets.

Scope of Work

• Lead HMM leadership for Cheerios including project management, pipeline management, and tracking.
• Lead critical projects for the business unit including new product development, SRM, renovation, sustainability, and nutrition with proactive timeline and team meeting management.
• Own budget management and tracking for brand and BX teams.
• Lead Monday movement reporting and business updates for the business unit.
• Play a critical role in the annual plans process by leading the annual business review and key business insights.
• Ensure the full team has performance data and summaries and identify opportunities, trends, and solutions across the 4Ps to drive the annual planning process.
• Execute on customer requests such as new product information or packaging mock-ups.
• Manage CPW and project timelines and maintain ECLIPS with packaging driver.
• Lead sales materials development.

Position Requirements

• Experience in a Brand Associate or similar role.
• Ability to manage and prioritize multiple tasks based on brand priorities.
• Strong attention to detail with ability to manage multiple projects simultaneously.
• Ability to lead projects autonomously by proactively managing risks, creating go-to-market strategies, and driving cross-functional collaboration.
• Ability to analyze data, identify root causes, shape context, and bring forward business opportunities.
• Ability to build foundational business strategies rooted in business and consumer insights to deliver growth ideas.
• Ability to influence others without formal authority and apply brand strategy to execution.

Reporting to the Brand Manager, the Brand Associate leads the end-to-end development and execution of mega campaigns and integrated brand communications, from setting style guides and value propositions to measuring ROI and KPIs. Partnering with cross-functional internal stakeholders and external partners, this role ensures the brand remains current with evolving marketing techniques while maintaining a clear strategic edge over competitors.

Strategic Responsibilities

• Develop and implement strategies, communication, and execution plans for mega campaigns and other business verticals overseeing them to completion.
• Set style guides, brand guidelines, brand vision, and value proposition for short-term and long-term plans.
• Measure and report on success of marketing campaigns and assess ROI and KPIs.
• Lead task force meetings related to campaigns and work closely with cross-functional internal stakeholders and external partners.
• Anticipate and evaluate consumer trends, assess new data, and keep the brand up to date with the latest marketing techniques.
• Monitor competitors closely and apply learnings to brand strategy.

Technical Qualifications

• At least 4 years of relevant work experience in Marketing, Commercial, or Sales.
• Background in creating marketing, advertising, and communication campaigns from vision development to on-time production and budget management.
• Background in strategic planning and experience measuring and reporting relevant KPIs.
• Experience creating integrated content across all marketing channels including digital, social media, paid media, mobile, offline, and print.
• Proven experience with project management.
• Highly skilled in communication.

Senior Brand Associate guides the full marketing mix for assigned FMCG brands, setting strategies and developing above-the-line and below-the-line media communication in close collaboration with Sales, Pricing, and R&D teams. Success in the position means delivering innovation launches, optimizing the product mix for profitability, and keeping brand positioning ahead of global and local market trends.

Strategic Initiatives

• Setting brand strategies and create marketing plans to support brands in parallel with company strategies.
• Analyze marketing data including market share and campaign results to help shape future marketing strategies.
• Develop media communication for brands and corporate identity across TV, digital, outdoor, radio, and press.
• Generate design work for above-the-line and below-the-line programs.
• Develop consumer promotions and in-store activities in coordination with sales and pricing teams.
• Manage social media for assigned brands.
• Follow global and local trends and collaborate with R&D teams to launch innovative products.
• Optimize the product mix to reach sales and profitability targets.

Education and Experience

• Bachelor's degree in Business Administration, Economics, Industrial Engineering, or Marketing Management.
• At least 5 years of experience in Marketing.
• At least 2 years of experience in the FMCG sector.
• Full understanding of marketing functions and best practices with experience in team management.
• Strong analytical and conceptual skills.
• Strong decision-making, problem-solving, and negotiation skills.
• Effective communication and coordination skills.
• Fluency in English and knowledge of other languages.