Updated: July 22, 2024 - The Brand Marketing Intern's responsibilities include collaborating with the Social Media and Marketing Teams to generate engaging content for platforms like Facebook, Instagram, and Snapchat, as well as monitoring trends in social media, fashion, and pop culture to create viral content that enhances brand loyalty. This position's duties also encompass performing administrative tasks, conducting business and competitive research, and providing insights that support new product development (NPD) and product launches. Additionally, the role involves analyzing business performance, assisting in the development of marketing materials, and aiding in the execution of brand events.
Tips for Brand Marketing Internship Skills and Responsibilities on a Resume
1. Brand Marketing Intern Resume Format
Job Summary:
- Lead projects including market/competitive data analyses to provide a recommendation on potential market opportunities
- Lead projects with innovation teams to test concepts and initiate new product development process
- Participate in consumer research to uncover pivotal consumer insights to drive marketing plans and support strategic recommendations
- Collaborate with agency partners to develop marketing activation plans
- Execute product/packaging design improvements
- Lead monthly consumption analyses for assigned business
- Participate in day-to-day team meetings
- Responsibility for delivering a marketing project regarding a large trade fair stand and related brand communication development, event set-up, and support
- Responsibility for the branding, marketing, and communication of a product development project in partnership with the Product Development and Innovation team and delivering a 360-communication toolkit
- Engaging in brand strategy development, assisting the Brand Manager
Skills on Resume:
- Market Analysis (Hard Skills)
- Innovation Leadership (Soft Skills)
- Consumer Insights (Hard Skills)
- Agency Collaboration (Soft Skills)
- Product/Packaging Design (Hard Skills)
- Data Analysis (Hard Skills)
- Project Management (Soft Skills)
- Event Management (Soft Skills)
2. Brand Marketing Intern Resume Model
Job Summary:
- Assist Brand Manager in any day-to-day tasks related to venture projects
- Support Brand Manager in all digital marketing efforts across all channels
- Assist in creating and updating content calendars for venture brands
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Help manage influencer marketing campaigns and track performance
- Keep track of marketing performance metrics and prepare reports using analytics tools
- Monitor SEO and suggest optimization strategies
- Prepare weekly and monthly reports on web traffic
- Occasionally assist with customer service operations
Skills on Resume:
- Organizational Skills (Soft Skills)
- Digital Marketing Knowledge (Hard Skills)
- Content Creation and Management (Hard Skills)
- Social Media Management (Hard Skills)
- Communication Skills (Soft Skills)
- Analytical Skills (Hard Skills)
- SEO Knowledge (Hard Skills)
- Reporting Skills (Hard Skills)
3. Brand Marketing Internship Resume PDF Editor
Job Summary:
- Work with Social Media and Marketing Teams to brainstorm and create compelling content,
- Draft copy for daily content across Fabletics social media platforms like Facebook, Twitter, Pinterest, Instagram, Google+, SnapChat, and company blog.
- Monitor trends in social media, fashion, and lifestyle/pop culture
- Apply that knowledge to create viral content that will increase word of mouth and increase brand loyalty with Fabletics fans.
- Help with day-to-day operations including administrative duties.
- Conduct regular research on ways Fabletics can utilize different applications and social media
- Conduct business analysis to identify category, customer, shopper, and competitive industry trends and provide recommendations
- Support the Brand Manager in the NPD process by participating in cross-functional meetings and assignments as provided
- Conduct competitive research on products, pricing, and promotional strategy
- Assist with the development of assets to support activation and product launches
- Packaging, POS, in-store marketing displays, digital, shelf talkers, etc.
- Analyze business performance of new products and compile data for monthly business reviews
- Assist in the planning and execution of brand and/or customer events
Skills on Resume:
- Content Creation and Copywriting (Hard Skills)
- Social Media Management (Hard Skills)
- Trend Monitoring and Application (Hard Skills)
- Administrative Skills (Hard Skills)
- Market Research and Analysis (Hard Skills)
- New Product Development Support (Hard Skills)
- Creative Asset Development (Hard Skills)
- Event Planning and Execution (Hard Skills)
4. Brand Marketing Intern Resume Template
Job Summary:
- Responsible for developing marketing plans that will help grow the business;
- Lead special assignments that will provide solutions for the brand
- Analyze and form creative connections between varied data sources
- Identify trends in the Brand, and present recommendations based on learnings
- Own multiple projects critical to the success of the Brand team
- Learn from talented leaders from both Brand Management and other functions
- Develop skills to become a future business leader.
- Gain an understanding and be a part of P&G’s engaged and diverse culture.
- Grow Career and Develop as a Leader at P&G During the internship, P&G focuses on learning
- Assisting in the development of sustainable cocoa brand/product projects
- Effectively and efficiently utilize Outlook and full MS suite of programs (Word, Excel, PPT, Teams)
- Work independently and take responsibility for delivering projects on deadline and to completion and in an entrepreneurial way
Skills on Resume:
- Marketing Strategy Development (Hard Skills)
- Project Leadership (Soft Skills)
- Data Analysis (Hard Skills)
- Strategic Thinking (Soft Skills)
- Project Management (Hard Skills)
- Learning Agility (Soft Skills)
- Communication and Presentation (Soft Skills)
- Entrepreneurial Mindset (Soft Skills)