BRAND EXECUTIVE JOB DESCRIPTION

Brand consistency does not maintain itself. When nobody owns the gap between market intelligence and campaign execution, promotional spend drifts from brand positioning and competitor gains go uncontested for quarters at a time. The Brand Executive closes that gap, translating consumer typology research and category trend data into coordinated action across social, digital, and trade marketing channels. This is an individual contributor role operating within a brand or marketing team, accountable to a Brand Manager or equivalent.

As the Brand Executive, you develop and defend brand positioning by converting market and competitor intelligence into campaign plans, portfolio reviews, and partner-facing materials that move measurable brand health indicators. You work within a cross-functional marketing team, partnering daily with social, content, digital, and trade marketing colleagues to keep brand standards consistent and initiatives on schedule.

Career Impact: Owning brand strategy execution at this level builds the portfolio and analytical depth that marketing hiring managers look for when promoting into Brand Manager roles.

Business Impact: The brand health metrics and campaign assets this role produces directly shape how target consumer segments perceive and choose the product across retail and digital channels.

Growth Opportunity: Regular exposure to NPD launch planning, portfolio lifecycle management, and multi-market activation expands your strategic range and accelerates readiness for a senior brand or portfolio management position.

• Develop and maintain a comprehensive understanding of market activity, competitor ranges, and retailer strategies across relevant distribution channels.
• Analyze sales performance, consumer typology data, and category trends to identify brand opportunities and surface issues to senior brand stakeholders.
• Support the creation and execution of brand strategy, including positioning, commercial ambition, and a rolling 1-year initiative drumbeat in collaboration with Trade Marketing.
• Manage the full portfolio review cycle, including assessment of NPD pipeline, de-listing candidates, and asset localization for relevant markets.
• Coordinate campaign delivery across social media, advertising, SEO, and content teams to ensure brand standards are maintained at every consumer touchpoint.
• Build and manage brand presence on eCommerce platforms, partner communities, and relevant marketplace channels.
• Develop partner-facing materials including presentations, roll-out plans, and proposals to support high-impact engagement with retail and brand partners.
• Monitor and report on brand performance metrics and competitor benchmarks, recommending plans and actions to capture emerging category opportunities.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 1 or more years of brand marketing, product management, or agency experience, with direct exposure to campaign planning and execution.
• Demonstrated ability to analyze market data and consumer insights to develop actionable brand recommendations.
• Experience managing brand assets and documentation across multiple communication channels and stakeholder audiences.
• Strong written and verbal communication skills, with the ability to build and maintain relationships across internal teams and external partners.
• Analytical mindset with comfort interpreting sales and performance data to inform brand decisions.
• Proven ability to manage multiple projects simultaneously with strong planning and organizational skills.

• Experience working within a regulated or restricted marketing environment such as tobacco, gambling, or a comparable category requiring compliance-aware campaign planning.
• Background in eCommerce platform management, marketplace optimization, or digital brand building.
• Familiarity with SEM, content marketing strategy, and social media analytics reporting.
• Prior exposure to multi-market brand activation, including asset localization and trade marketing collaboration.

• Brand health index score, tracking awareness and perception shifts among defined consumer typology segments.
• Campaign delivery rate, measuring the percentage of planned initiatives launched on schedule within the agreed activation window.
• Competitor benchmark refresh cycle, reflecting how consistently market intelligence is updated and distributed to brand stakeholders.
• Portfolio review completion rate, tracking NPD and de-listing assessments completed against the quarterly planning calendar.
• Partner engagement score or account plan completion rate, measuring the quality and timeliness of materials delivered to top-tier brand partners.

• Base Salary Range: $52,000 to $72,000 per year, depending on market and experience.
• Bonus: Annual performance bonus of 5 to 10 percent of base salary.
• Equity: Not typically offered at this level in marketing roles.
• Health Benefits: Medical, dental, and vision coverage standard.
• PTO: 15 to 20 days annually plus standard public holidays.
• Common Perks: Professional development budget, marketing conference access, and hybrid work flexibility.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for this position, and employment is contingent on successful completion of a background check. Candidates of all backgrounds are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request.

The Brand Executive owns brand strategy and market positioning for an eCommerce platform, analyzing sales performance, market trends, and competitor movements to identify opportunities and drive awareness. Reporting to senior marketing leadership, this role works across Social Media, Ads, SEO, and Content teams to manage campaigns and build brand presence on relevant platforms and marketplaces.

Key Responsibilities

• Manage and promote the brand image internally and externally.
• Analyze sales performance, market trends, customer insights and competitor movements to identify brand opportunities and issues.
• Create brand strategy based on brand key analysis to develop and spread brand image and awareness.
• Work with Social Media, Ads, SEO and Content teams to plan and manage marketing campaigns.
• Establish strong relations with partners and organizations to support brand development.
• Build brand profile on eCommerce groups, communities and relevant platforms.
• Manage and optimize plugins and apps on relevant marketplaces.

Required Qualifications

• 6 months to 1 year of experience in equivalent positions is an advantage.
• Possess essential knowledge and practical skills in strategic marketing and branding.
• Knowledge of the eCommerce industry or data migration field is preferred.
• Fluent in English for all skills (IELTS 7.0 or equivalent).
• Data-driven marketing mindset with strong research and analytical skills.
• Creative thinker with a customer-centric mindset and a sense of urgency.
• Ability to work in a team with flexibility, responsibility and respect for deadlines.

Embedded within the marketing function, the Brand Executive develops expert understanding of market activity, competitor ranges, and retailer strategies to manage product lifecycle from launch through end-of-life planning across UK distribution channels. Working closely with marketing and sales teams, this role ensures compelling presentations and training materials are in place to drive commercial opportunities and revenue growth.

Core Functions

• Develop expert understanding of market activity, competitor ranges and retailer strategies.
• Understand product profitability and ensure promotions align to key business measures.
• Scope out competition to identify product and category trends across all UK distribution channels.
• Ensure marketing and sales teams have relevant and compelling presentations and training materials.
• Create and manage assets and documentation for products.
• Manage product lifecycle including profitability, channel management, forecasting, promotion and end-of-life planning.
• Oversee execution of new launches and ongoing marketing campaigns.

Qualifications and Experienc

• Degree in Marketing or a related field.
• Strong placement year or graduate-level experience.
• Comfortable with numbers and possessing an analytical mindset.
• Good knowledge of Excel, Word and PowerPoint.
• Strong communication skills both verbal and written.
• Good presentation skills.
• Motivated to drive and achieve commercial opportunities with strong self-starter attitude.

Reporting to the marketing leadership team, the Brand Executive creates, executes, and coordinates all Social Media content across the Group while maintaining brand standards across all communication mediums. Partnering with media representatives and hospitality industry contacts, this role supports marketing activity across Hong Kong and enables consistent brand presence through analytics, reporting, and stakeholder relationship management.

Primary Duties

• Create, execute and coordinate all Social Media content across the Group.
• Complete and distribute Social Media analytics and reporting including weekly updates and end-of-month reports.
• Oversee coordination of collateral design and ensure brand standards are maintained across all communication mediums.
• Assist in development and implementation of all marketing activities across Hong Kong.
• Maintain strong professional relationships with media, hospitality industry and other organizations.

Skills and Qualifications

• Degree in Marketing or a related discipline.
• 1 to 2 years of related experience, with agency or hospitality background as a definite advantage.
• Experience with SEM and content marketing activities.
• Strong copywriting skills for advertising and content output.
• Strong social media, web and digital marketing skills.
• Excellent level of English.

Sitting at the intersection of brand strategy and consumer insight, the Brand Executive supports development of brand positioning, long-term initiative pipelines, and 1-year portfolio drumbeats across relevant markets in collaboration with Trade Marketing. Operating across brand planning workshops, competitive benchmarking, and cross-functional projects, this role enables the business to capture category opportunities and strengthen brand health within regulated industries such as tobacco or gambling.

Duties

• Support development of brand strategy including brand positioning, commercial ambition and brand quality strategy.
• Provide support to develop and define long-term 3-year initiatives pipeline with activation toolkit for each initiative.
• Develop 1-year drumbeat of portfolio and equity initiatives across relevant markets in collaboration with Trade Marketing.
• Assess brand health, performance, barriers and opportunities based on consumer typology targets.
• Review product portfolio including NPD and de-listings and localize assets.
• Monitor and benchmark competitor activities, category trends and consumer habits to recommend plans and actions.
• Lead small brand projects and support brand planning workshops and strategy planning.

Experience and Qualifications

• Educated to degree level in a relevant field.
• Experience in brand or product management.
• Experience in marketing within a restricted industry such as tobacco or gambling.
• Experience using customer and market insight to drive commercial gain.
• Understanding of brand management with strong analytical and strategic thinking skills.
• Ability to think laterally and creatively to deliver ideas and initiatives.
• Highly collaborative with good communication and presentation skills.

A key member of the Brand team, the Brand Executive supports brand strategy delivery across Brand Development, Brand Management, and Brand Communications, keeping brand standards current and ensuring digital representation aligns with business goals. Collaborating across the digital team, Brand Leads, and Brand Managers, this role enables the delivery of marketing communications, tactical campaigns, and PR that put the guest experience at the center of every initiative.

Accountabilities

• Support Brand Leads and Brand Managers in delivery of short-term and long-term guest experience initiatives.
• Conduct ongoing analysis of market and brand performance.
• Responsible for keeping brand standards and related measurements up to date.
• Support delivery of marketing communications and brand and tactical campaigns and PR.
• Collaborate with the digital team to ensure brands are well represented in the online environment.
• Be the go-to person for team processes and ways of working.
• Communicate effectively and build relationships across all areas of the business.

Professional Experience

• Marketing qualification is an advantage but not essential.
• Previous experience in a client-side brand marketing role.
• Strong planning and process skills with ability to own and manage projects.
• Forward thinking and customer-centric with a passion for the hospitality industry.
• Strong communication skills with right-first-time delivery approach.
• Team player who collaborates effectively across and outside the business.
• Driven to deliver performance targets and successful outcomes.

Consistent customer success depends on the Brand Executive, who manages day-to-day operations for strategic brand partners and contributes to account plans while advocating brand needs to product and marketing teams. Based within the Customer Success function and reporting to the AMP Brand Manager, this role enables high-impact customer engagement by developing materials, building stakeholder relationships, and participating in cross-functional initiatives that improve team processes and tools.

Role Responsibilities

• Manage day-to-day operations for strategic and key brand partners.
• Contribute to development of account plans for top-tier customers.
• Help develop new materials including presentations, roll-out plans and proposals to facilitate high-impact customer engagement.
• Participate in cross-functional initiatives to transform processes and tools used by the Customer Success team.
• Build trusted relationships with key stakeholders within customer organizations.
• Advocate on behalf of brands to wider business teams including product and marketing.

Background and Experience

• Passionate about social media and digital marketing.
• Strong listening, interpersonal and communication skills in English both written and verbal.
• Quick learner with a creative and solutions-oriented approach.
• Precise, organized and analytical.
• Ability to work autonomously.