BRAND REPRESENTATIVE JOB DESCRIPTION TEMPLATE

Brand Representative means one thing: you are the product in the room. The role places a person between a consumer packaged goods or retail brand and its end customers, at store counters, event kiosks, trade show floors, and local venue activations. Employers measure performance in units sold, leads collected, and customer feedback filed - not hours spent at a desk. No other role on the marketing team is physically present at the moment a consumer decides whether a brand is worth their attention.

As the Brand Representative, you convert face-to-face consumer interactions into measurable outcomes for client brands, executing product education, sales transactions, and market research collection across retail and event environments. You report to a Marketing Manager or Account lead and work within a field team that coordinates activations, manages client deliverables, and tracks consumer sentiment across assigned territories.

Career Impact: Field experience representing consumer brands across retail and live event channels builds a track record that is directly legible to hiring managers in brand management, field sales, and marketing roles.

Business Impact: Each activation you execute generates consumer feedback, sales data, and brand impressions that clients use to make real spending decisions about product placement and campaign direction.

Growth Opportunity: The skills developed here, including public speaking, consumer behavior reading, and territory management, open direct paths toward Senior Brand Representative, Account Coordinator, and Marketing Manager titles.

• Engage consumers at retail locations, event kiosks, and trade activations to communicate product features and current promotions.
• Collect and report customer feedback after each activation to inform client best-practice reviews and campaign adjustments.
• Process sales transactions and handle customer questions, concerns, and complaints within established transactional procedures.
• Set up and maintain branded displays and kiosks at assigned venues in accordance with client brand standards.
• Distribute marketing materials to consumers across designated local areas and document field activity through photos and daily mission reports.
• Represent client brands at product launches, trade shows, and industry events as scheduled throughout the year.
• Coordinate with sales and marketing staff on campaign strategy and participate in internal training workshops on a recurring basis.
• Monitor client product knowledge updates and apply current information accurately in all consumer-facing interactions.

• High school diploma, GED, or equivalent, or equivalent work experience.
• 1 or more years of customer-facing experience in retail, hospitality, food service, or a related consumer environment.
• Demonstrated ability to communicate product information clearly to customers from a wide range of backgrounds.
• Ability to stand for extended periods, lift up to 50 lbs, and move through venue or store environments for the majority of a shift.
• Strong time management and organizational skills, with the ability to manage multiple client tasks and meet daily reporting deadlines.
• Reliable personal transportation and ability to travel to assigned locations, including evenings, weekends, and occasional overnight stays.
• Ability to work both independently in the field and as part of a coordinated event marketing team.
• Must be 18 or older and authorized to work in the United States.

• Bachelor's degree in Marketing, Communications, or a related field, or active pursuit of the same.
• Experience in consumer packaged goods, cannabis, alcohol sales, or a similarly regulated consumer category.
• Bilingual proficiency in English and Spanish, enabling engagement with a broader consumer base across diverse markets.
• Proven track record of meeting or exceeding weekly sales or lead-generation targets in a field or event-based role.

• Weekly sales transaction count, reflecting conversion rate at live consumer touchpoints.
• Daily mission report completion rate, measuring field documentation consistency across activations.
• Customer feedback volume collected per activation, indicating depth of consumer engagement per event.
• Lead generation count per territory assignment, tracking pipeline contribution to the client account.
• Display setup compliance rate, assessed against client brand standards at each venue.

• Base Salary Range: $36,000 to $52,000 per year, varying by market and client volume.
• Bonus: Performance-based incentives tied to weekly sales targets and lead quotas.
• Equity: Not typical at this level.
• Health Benefits: Medical, dental, and vision coverage standard at full-time employers.
• PTO: 10 to 15 days annually, plus standard US public holidays.
• Common Perks: Mileage and travel reimbursement, branded merchandise, and product samples.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment contingent on successful completion of a background check. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Candidates must be authorized to work in the United States; sponsorship is not available for this position.

The Brand Representative owns the full customer journey across CASETiFY's offline retail locations, engaging shoppers through product knowledge, trend-driven outfit suggestions, and customized purchase support. Working alongside store staff and managers, the role directly expands the brand's physical presence and drives in-store sales performance.

Key Responsibilities

• Engage with customers using interpersonal skills to provide an excellent brand experience.
• Provide product knowledge to enhance customer engagement and maximize sales.
• Suggest key looks and incorporate latest trends and current promotions to outfit the customer.
• Share top-quality products and speak authentically about the brand to connect with customers.
• Assist customers with customized products, purchase experience, return solutions, and support.
• Answer customer questions about products, availability, functionality, and features.
• Communicate clearly with staff members, managers, support staff, and peers as needed.
• Use in-store technology and software to support store operations and customer experience.
• Perform work in accordance with applicable policies, procedures, and laws or regulations.

Required Qualifications

• High school diploma, GED, or equivalent.
• Experience in customer service, retail, or a related field preferred.
• Strong verbal and written communication skills.
• Ability to work a flexible schedule including evenings, weekends, and holidays.
• Ability to travel to assigned store using own transportation.
• Ability to move through a store for most of a shift and lift boxes weighing up to 15 lbs.
• Willingness to work in an environment with bright lights and music.
• Commitment to inclusion and diversity by valuing and celebrating differences.
• Ability to work both as part of a team and independently to execute customer service.

Embedded within a client-facing events team, the Brand Representative manages customer inquiries, masters retail sales skills, and ensures transactional quality across live promotional environments. Working closely with coaches, managers, and client account contacts, the role maintains best-practice service standards that protect client satisfaction and support business growth.

Core Functions

• Inform and manage customer questions and inquiries at events professionally and enthusiastically.
• Stay up to date on new products, services, and policies from clients.
• Collect and report customer feedback to ensure best practices are recognized and maintained.
• Master sales and retail skills through event-based experience.
• Engage with customers in a friendly and professional manner at all times.
• Provide excellent standards of customer service throughout each interaction.
• Ensure adherence to transactional processes to maintain quality and customer satisfaction.
• Participate in motivational activities and implement feedback from coaching sessions.
• Manage office and backend duties related to client accounts.

Qualifications and Experience

• High school diploma or equivalent.
• Bachelor's degree in Marketing preferred but not required.
• Proven customer support or client service experience preferred.
• Experience in customer service, business, sales, marketing, hospitality, or entrepreneurship is beneficial.
• Strong phone contact handling skills and active listening ability.
• Excellent communication, presentation, and public speaking skills.
• Ability to multi-task, prioritize, and manage time effectively.
• Ability to adapt and respond to different types of customers and situations.

Reporting to the territory sales team, the Brand Representative promotes building products to architects and designers by canvassing prospects, delivering presentations, and generating qualified leads. Partnering with territory representatives and cross-functional departments, the role strengthens prescriber relationships and expands product placement across key markets.

Primary Duties

• Canvass and make contact with customers to generate sales and leads for territory representatives.
• Build relationships with architects, designers, and sales influencers through virtual presentations, lunch and learns, and other techniques.
• Plan and deliver presentations and product demonstrations to clients and prescribers.
• Participate in representational activities and trade fairs to promote the product portfolio.
• Inform customers and prescribers about products and provide necessary technical information.
• Assist the team with product training initiatives as needed.
• Keep up to date with trends and specifications across different product types.
• Work collaboratively with other departments to maintain high standards of customer satisfaction.

Skills and Qualifications

• Experience in sales consulting or equivalent is considered an advantage.
• Basic knowledge of architecture or construction.
• Established relational network with architects and designers.
• Excellent interpersonal skills with the ability to develop professional relationships quickly.
• Strong problem-solving skills and ability to manage multiple files under tight deadlines.
• Ability to produce accurate written reports of relevant information.
• Excellent time management and organizational skills.
• Strong motivation to achieve results.

Sitting at the intersection of brand promotion and consumer research, the Brand Representative sets up client displays, engages the public at local venues, and processes sales transactions to grow client market share. Operating across retail, event, and community settings, the role delivers actionable consumer insights and builds lasting brand affinity on behalf of clients.

Duties

• Set up branded displays on behalf of clients at various venues across local areas.
• Promote and represent brands to the public with enthusiasm and integrity.
• Meet, greet, and engage existing and potential customers in conversation.
• Communicate client goals, missions, objectives, successes, and contributions to consumers.
• Collect market research data to help clients better understand their consumer base.
• Answer customer questions, address concerns, and handle complaints as needed.
• Process sales transactions for customers who express interest in the product or service.
• Research clients to understand how to best promote their brand and engage their customer base.

Experience and Qualifications

• High school diploma or equivalent.
• Experience working with customers in retail, food service, or a similar environment.
• Experience working in a fast-paced environment or team setting.
• Basic understanding of marketing and consumer behavior.
• Ability to communicate effectively with customers from a wide range of backgrounds.
• Ability to stand for long periods and retain and recall product information.
• Strong time management, organization, and decision-making skills.
• Natural leadership ability and a track record of responsibility and reliability.

A key member of the field education team, the Brand Representative delivers portfolio training and builds trade relationships across on, off, and non-premise channels within a designated regional territory. Collaborating across distributor networks, the Senior Account Manager, and agency platforms, the role drives brand placement and revenue opportunity for a growing non-alcoholic spirits portfolio.

Accountabilities

• Maintain all legal and marketing code guidelines across activities and initiatives.
• Impart brand story, production, taste profile, and cocktail application knowledge to clients, distributors, trade, and consumers.
• Extend and expand on existing brand relationships within the designated market territory.
• Seek opportunities for brand placements and engagement within key markets.
• Work with the Senior Account Manager to develop education, programming, and POS content driven by field insights.
• Utilize social platforms to support brand initiatives and showcase portfolio expertise.
• Manage budget, expenses, reporting, and performance data using agency-appointed platforms.
• Manage point of sale, assets, and warehouse inventory, and curate brand, market, and competitive insights.

Background and Experience

• 5 to 7 years of experience in the spirits or hospitality industries.
• Experience representing spirit brands in a field-based or ambassador role.
• Established network of industry professionals within the market.
• Excellent knowledge of liquor laws, regulations, and rules.
• Strong understanding of cocktail culture and hospitality industry operations.
• Confident and outgoing with excellent presentation and communication skills.
• Ability to tailor communications for a variety of on-premise environments.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends.
• Bilingual in English and Spanish is a plus.

Consistent client growth and community reach depend on the Brand Representative, who sets up branded kiosks, distributes marketing materials, and engages consumers face-to-face to gauge brand perception and increase market share. Based within an event marketing team in Philadelphia, the role represents clients with integrity across consumer-facing activations and organized marketing events.

Functions

• Set up branded kiosks and displays for clients at designated locations.
• Engage with consumers face-to-face to gauge their impression of client brands.
• Help clients enhance their brand reputation and increase market share.
• Distribute branded marketing materials to locals across the designated area.
• Work as part of an event marketing team to deliver results for clients.
• Represent clients with integrity and enthusiasm at all interactions.
• Assist in organizing and executing marketing events as needed.

Requirements

• High school diploma or GED.
• BSc degree in Marketing or a relevant field welcomed but not essential.
• 1 or more years of experience in marketing, retail, hospitality, customer service, or a similar fast-paced role.
• Ability to communicate effectively with customers from a wide range of social and economic backgrounds.
• Ability to build and maintain positive working relationships with customers, management, and co-workers.
• Ability to reliably commute to the head office in Philadelphia.

As the Brand Representative, this role shapes product visibility and consumer understanding by educating retail partners, capturing field content, and conceptualizing marketing campaigns alongside sales and marketing staff. The marketing department relies on this work to maintain brand reputation, track consumer sentiment, and deliver on-the-ground insights across product launches, trade shows, and daily field missions.

Job Functions

• Stay current on all products to ensure clear and accurate communication with customers and partners.
• Work closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
• Submit detailed daily mission reports to the Marketing Manager.
• Educate consumers and retail partners about products on a daily basis.
• Capture photos in the field to document each mission for internal recaps and social media.
• Build rapport with customers and vendors to support ongoing brand relationships.
• Monitor customer feedback and escalate complaints to the marketing department.
• Represent the company at product launches, events, and trade shows.
• Brainstorm ideas and participate in training and internal workshops to contribute to team growth.

Education and Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 to 3 years of experience in marketing, promotions, events, or a related consumer-focused field preferred.
• Experience in the cannabis industry or consumer packaged goods including alcohol sales preferred.
• Proven track record representing brands in the marketing and event field.
• Exceptional public speaking ability with the skill to articulate messaging to audiences of various sizes.
• Creative eye for spotting product and consumer trends.

Brand Representative delivers product knowledge, equipment demonstrations, and promotional support to store associates and end users across an assigned field territory. The work directly supports client sales growth by servicing vendor displays, facilitating marketing campaigns, and representing the client at trade and industry events.

Key Deliverables

• Travel to customer locations to service vendor products and maintain product displays.
• Provide product knowledge expertise and equipment demonstrations to store associates and end users.
• Represent the client at trade and industry shows and training sessions as required.
• Facilitate sales, marketing, and promotional campaigns by introducing accounts to the latest sales techniques.
• Track and report travel and mileage expenses within the assigned territory.

Technical Qualifications

• High school diploma or equivalent required, college degree highly preferred.
• 2 years of vendor sales experience preferred.
• 1 year of field sales or customer service experience preferred.
• Excellent communication, presentation, written, and technical skills.
• Ability to lift up to 50 lbs and perform frequent standing, bending, and twisting.
• Ability to work varied hours and days as business requires, including occasional overnight travel.
• Valid driver's license and proof of insurance required.
• Bilingual in English and Spanish is a plus.

The Brand Representative owns face-to-face customer engagement at local events, adapting to new demographics and representing the brand with professionalism while meeting weekly sales goals. Working alongside the local sales office team and participating in regular on-site training, the role builds a customer base and contributes to long-term field sales performance.

What You'll Do

• Engage with potential customers through face-to-face interactions at local events.
• Adapt to new demographics while meeting weekly sales goals.
• Learn product benefits and services to effectively market to customers.
• Attend on-site training sessions several times a week at the local sales office.
• Represent the brand as the face of the company with charisma and professionalism.
• Participate in professional development and take on new responsibilities as opportunities arise.

Professional Experience

• Experience in sales or customer service is a plus.
• Strong communication and organizational skills.
• Ability to multi-task effectively in a fast-paced environment.
• Ability to conduct public speaking and presentations confidently.
• General understanding of new technology products and services.
• Self-motivated and comfortable working both independently and as part of a team.
• Meticulous attention to detail with tactful and adaptable communication style.
• Reliable transportation required.