BRAND SPECIALIST JOB DESCRIPTION

A Brand Specialist owns the day-to-day execution of brand standards. That single sentence covers more ground than it sounds. In practice, this means stewarding a brand's visual identity and messaging across channels ranging from printed collateral and trade show materials to digital campaigns and agency-produced content, while holding the line on consistency when internal teams and external partners push in different directions. The role sits within the marketing function and answers to brand or marketing leadership, typically operating across multi-market portfolios where brand health research and campaign performance data shape strategic decisions.

As the Brand Specialist, you safeguard brand consistency and translate strategy into executed creative output across campaigns, content platforms, and channel materials that move measurable brand health metrics. You work within a cross-functional marketing team, coordinating between internal stakeholders including sales, product, and communications and external partners including agencies, vendors, and distributors.

Career Impact: Hands-on ownership of brand governance across multi-market portfolios builds the kind of applied brand management credibility that Brand Manager roles require.

Business Impact: When brand standards slip across agency partners and distributor channels, campaign performance and audience trust erode; this role prevents that by maintaining consistency at the asset level.

Growth Opportunity: Managing agency relationships, campaign budgets, and brand health analysis positions you to step into a Brand Manager or Senior Brand Strategist role within two to three years.

• Guard brand standards across all channel materials including print, digital, and environmental assets to ensure consistent visual identity and messaging.
• Manage agency and vendor relationships through briefings, feedback cycles, and approval workflows to keep creative output aligned with brand guidelines.
• Coordinate campaign planning and execution across internal teams including sales, product, and communications to ensure on-time, on-budget delivery.
• Analyze brand health research and campaign performance data to identify opportunities and recommend corrective actions to marketing leadership.
• Review and approve all branded assets produced by internal teams and external partners, maintaining documentation of exceptions and governance decisions.
• Develop internal brand education programs and materials that help cross-functional teams interpret and apply brand standards correctly.
• Support Go-To-Market strategy execution at conferences, franchise events, and distributor activations in alignment with global direction.

• Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
• 3 or more years of brand management or marketing experience, with demonstrated ownership of multi-channel campaign execution.
• Proven ability to manage agency and vendor relationships including briefing, feedback, and approval processes.
• Experience working cross-functionally with teams such as sales, product, creative, and communications.
• Strong written and verbal communication skills with the ability to produce clear presentations and brand documentation.
• Solid organizational and project management skills with the ability to manage multiple concurrent priorities accurately and on schedule.
• Understanding of brand governance principles including style guide application and asset approval workflows.

• Experience managing brand portfolios across multiple markets or distributor networks.
• Background in copywriting, content strategy, or creative direction in addition to brand operations.
• Familiarity with brand health measurement frameworks including audience segmentation and campaign performance analysis.
• Exposure to budget management including agency fees, production costs, and campaign spend tracking.

• Brand asset approval turnaround time, reflecting how efficiently the review and governance process runs.
• Rate of brand standard compliance across agency and distributor-produced materials, measured through audit cycles.
• Campaign delivery rate against planned timelines and budgets across managed projects.
• Brand health score movement across tracked markets, reflecting the cumulative effect of consistent brand execution.
• Volume of internal brand education touchpoints delivered per quarter, indicating adoption support across functions.
• Typical tools: Digital asset management platforms (commonly Bynder or Brandfolder); project management software (commonly Workfront or Asana).

• Base Salary Range: $55,000 to $80,000 annually depending on market and seniority.
• Bonus: 5 to 10 percent annual performance bonus typical in this function.
• Equity: rarely offered at this level; possible in growth-stage companies.
• Health Benefits: medical, dental, and vision coverage standard across most employers.
• PTO: 15 to 20 days annually plus standard public holidays.
• Common Perks: Professional development budget, remote or hybrid schedule flexibility, and conference attendance support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team at the time of application. All offers are contingent on successful completion of a background check. Applicants must be authorized to work in the United States.

The Brand Specialist owns the development and production of branded content across print, digital, and social channels, including Arabic copy and transcription of all marketing materials. Working closely with Creative Leads and cross-functional teams spanning photography, design, and editorial, the specialist ensures brand guidelines are consistently applied across markets to deliver a unified creative vision.

Key Responsibilities

• Oversee the conceptualization and production of world-class branded content as well as execute daily needs in a timely fashion.
• Develop Arabic copy and transcription of all marketing English content.
• Contribute to style guides and apply those guides across platforms to drive a cohesive brand vision.
• Participate actively in the concepting of projects and campaigns including printed magazines, brochures, showroom and event pop ups, digital ads, social media, communications, and branded video creative.
• Provide and execute against creative targets for all project team members.
• Brainstorm concepts, create mockups, refine design details, and prepare assets.
• Analyze local markets to ensure brand purpose and guidelines resonate and are consistently messaged across the board.
• Collaborate with various departments, producers, photography crews, editors, graphic artists, and designers to achieve the finished product.
• Partner with Creative Leads to lead and enhance brand vision, architecture, and creative voice as a steward of each brand.
• Help art direct and select photography and rendered assets.

Required Qualifications

• 5+ years of experience working on brand-centered projects and campaigns.
• Experience working with external agencies, creators, and talents.
• Deep understanding of layout and typography for print and environmental applications.
• Understanding of the premium luxury space.
• Expert aptitude in project management tools.
• Proficiency in Adobe Photoshop, Illustrator, InDesign, and Sketch.
• Superb written and communication skills with skill in managing high volumes of creative and content.
• Proficiency in Arabic and English creative writing.
• Portfolio demonstrating expertise in graphic design, art direction, Arabic copywriting, and brand development.

Embedded within the Global Marketing and Brand Experience team, the Brand Specialist develops and executes brand strategy across multiple markets, managing brand health research, agency selection, and campaign creation to move the organization into active brand management. Working closely with cross-functional departments and external partners, the specialist leverages the brand as a strategic tool to multiply sponsor and donor relationships while maintaining consistent brand standards aligned with corporate vision.

Core Functions

• Come join our Global Marketing/Brand Experience team to execute active brand management for results.
• Guard the brand as one of the organization's most valuable assets and maintain brand strategy and standards aligned with corporate vision.
• Leverage the brand as a strategic tool to bring about transformation needed to facilitate sponsor and donor multiplication.
• Manage the creation and execution of brand projects and campaigns in partnership with relevant departments.
• Stay ahead on global neighbour insights, research, and data for assigned brand portfolios and maintain a consistent integrated brand narrative.
• Analyze Brand Health Research to identify opportunities and establish and maintain brand budgets for assigned portfolios.
• Participate in selection of agencies, consultants, and vendors in support of the brand management team.
• Lead in creating and capitalizing on a global definition of audiences, segments, and personas the brand seeks to serve.
• Create an inspirational brand strategy, defined audiences, and renewed brand standards to move the organization into active brand management.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, Brand, or related field.
• Ten years of relevant experience working in this or a related field.
• Experience managing a brand across multiple markets.
• Proven ability to work cross-functionally.
• Creative thinker and problem solver with a collaborative and integrated approach.
• Strong communication and relational skills with demonstrated change and project management experience.
• Strategic thinker able to identify long-term opportunities and trends.
• Global experience preferred.

Reporting to the marketing leadership at Travelport, the Brand Specialist shapes global brand consistency across all materials including imagery, video, and illustrations while managing the Digital Asset Management system. Partnering with creative teams, regional stakeholders, and external suppliers, the specialist enables the organization to maintain a coherent brand presence across channels and markets.

Primary Duties

• As Brand Specialist at Travelport, you can thrive in the exciting world of Travel Tech, with a culture based on agility, independence, and putting people first.
• Manage global brand consistency, governance, and sourcing across all materials such as imagery, video, and illustrations.
• Manage the Digital Asset Management system.
• Brief creative teams on new materials and amendments, ensuring accurate updates with impeccable attention to detail.
• Support the marketing team to help create and deliver the brand's marketing strategy.
• Manage merchandise and printed collateral to ensure content is on-brand, on-message, and well-designed.
• Be the central point of contact for all brand enquiries and requirements across the global organization.
• Create internal programs that help teams understand and correctly interpret the brand.
• Assist in the conceptualizing and designing of marketing materials such as posters, presentations, print, and digital ads.
• Monitor competitor and market trends and manage reporting and post-campaign analysis.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or Business.
• 4+ years of experience in a marketing executive or similar role.
• Experience with a background in communications, copywriting, content, or brand.
• Proficiency in all Microsoft apps and Adobe CC suite including InDesign, Photoshop, Illustrator, and After Effects.
• Strong communication skills with the ability to work cross-functionally with marketing, design, PR, digital, and commercial teams.
• High attention to detail with strong organizational and time management skills.
• Fluency in English and knowledge of other languages.

Sitting at the intersection of brand governance and cross-functional collaboration, the Brand Specialist provides brand reviews, approvals, and compliance guidance for all channel-related assets globally while serving as a trusted advisor to internal teams and external supplier partners. Operating across complex, matrixed organizations, the specialist drives fact-based recommendations that protect brand integrity and enable consistent application of brand standards.

Duties

• Support and engage in various brand initiatives as needed.
• Provide brand reviews and approvals for all assets produced tied to the channel and related brands globally.
• Proofread and evaluate written text for typographical and brand errors and liaise with writers and editors to align text composition with standards.
• Coordinate and connect parties to discuss pushback or issues related to brand guidance.
• Handle all communications through the brand inbox.
• Drive rigorous, fact-based recommendations to senior management to uphold the brand, at times working with limited direction.
• Maintain documentation when exceptions are noted or provided.
• Apply and understand guidance on corporate initiatives, knowing the difference in application across contexts.
• Identify where there is room for interpretation or flex within the brand governance model.

Experience and Qualifications

• College degree or equivalent marketing and brand experience.
• 3+ years of experience in Marketing and/or Communications.
• Preferable design and creative knowledge or background.
• Experience or knowledge with Adobe Workfront or ProofHQ preferred.
• Outstanding customer and brand focus with strong interpersonal, communication, and problem-solving skills.
• Ability to prioritize multiple projects at once while driving excellence in execution.
• Experience working in highly cross-functional and complex organizations collaborating with creative, research, measurement, and marketing channels counterparts.
• Ability to respond within 24-48 hours to customer and brand feedback.

A key member of the marketing team, the Brand Specialist supports the Go To Market Manager in implementing local campaign strategies aligned with global direction, coordinating Trading Line Up execution, campaign planning, and distributor asset approvals across all channels. Collaborating across internal stakeholders, distributor markets, and franchise networks, the specialist enables on-time, on-strategy campaign delivery that strengthens brand performance in local markets.

Functions

• Support Go To Market Manager in the implementation of local Go-To-Market strategy in line with global direction.
• Work with key stakeholders to ensure successful execution of the local Trading Line Up and assist in maintenance and distribution of the TLU and campaign calendars.
• Work with key stakeholders on local campaign planning and execution across channels in line with global strategy.
• Assist the GTM Manager with building Quarterly Planning Decks.
• Manage campaign communication documents to the network across all channels.
• Work with Distributor Markets on asset requests and approvals to ensure alignment.
• Assist in the performance management analysis of campaigns to identify corrective actions when necessary.
• Work with key stakeholders on legal disclaimers and terms and conditions.
• Support the delivery of the Go-To-Market strategy at internal conferences and franchise events.

Education and Experience

• Degree in Business Management, Marketing, or Economics.
• Minimum 3-5 years of relevant experience.
• Experience working across the full marketing mix including digital content and taking a 360-degree approach to campaign creation with a proven track record of creating advertising content.
• Strong consumer centricity with appetite for consumer insights, brand building, and innovation.
• Strong MS Office skills including advanced PowerPoint and Excel.
• Outstanding communication and interpersonal skills including in a presentation space and end-to-end project management.
• Business acumen with a mix of commercial and marketing mindset in a direct-to-consumer environment.
• Excellent relationship skills and multicultural management ability.
• Japanese highly regarded but not essential.

Brand consistency and internal communications quality depend on the Brand Specialist, who assists in developing and implementing brand strategy while managing content, social media platforms, and agency relationships on behalf of the marketing team. Based within the marketing department and supporting both the Sales Team and internal stakeholders, the specialist tracks project progress and ensures all marketing resources remain current and accurate.

Accountabilities

• Assist in the development and implementation of the company's brand strategy.
• Build brand recognition and successfully promote products and services.
• Develop and manage content and social media platforms.
• Support the maintenance and development of internal tools including CRM and intranet sites.
• Work as a liaison between the internal marketing team and marketing and brand agency partners.
• Support the marketing team in campaign objectives, timelines, and deliverables.
• Organize and streamline internal communications and develop internal and external presentations.
• Ensure all marketing resources are current and accurate and coordinate the creation of new materials as needed by the Sales Team.
• Track project progress, follow up with all team members, and draw attention of management to potential problems before they occur.

Position Requirements

• Bachelor's degree or currently working towards a bachelor's degree in Marketing, Business, or a related field with completion of introductory courses in marketing or business.
• Applied understanding of basic marketing principles.
• Understanding of SEO techniques and best practices.
• Proficiency in Word, Excel, PowerPoint, and Teams.
• Photography, image and video editing, and graphic design skills.
• Familiarity with major social media platforms including LinkedIn, Facebook, Twitter, and YouTube.
• Excellent written and verbal communication skills with active listening and creative problem-solving ability.
• Comfortable multitasking in a deadline-driven environment with strong attention to detail.

As the Brand Specialist, this role independently plans, manages, and delivers creative activity for the Woolworths Group brand, executing key creative elements across internal brands and managing photography shoots, agency briefs, and partner relationships. The brand team relies on this work to maintain adherence to brand guidelines, support Culture and People communications, and ensure cross-functional teams receive consistent brand guidance.

What You'll Do

• We are looking for a Branding Specialist who can independently plan, manage, execute, and deliver activity for the Woolworths Group brand through the lens of the existing brand design system.
• Support the broader team to implement the Woolworths Group brand in adherence to guidelines and team promise.
• Be a proactive brand advocate with a high level of cross-functional engagement ability.
• Independently execute and produce key creative elements within specified team projects across Woolworths Group internal brands.
• Manage photography shoots, budget, casting of talent, and briefings.
• Produce excellent agency briefs with key insights and business and brand objectives and manage the process to completion.
• Provide marketing support and brand guidance to the Culture and People and Internal Communications teams where necessary.
• Manage, nurture, and build relationships with agency partners to get the best from their expert involvement.

Knowledge Skills and Abilities

• Knowledge and understanding of brand management, campaign management, and strategic thinking.
• Cross-functional project management experience.
• Agency management best practice with strong financial skills in budgeting, forecasting, and reporting.
• Creative excellence with a keen eye for detail.
• Strong ability to prioritize urgent versus important tasks and confidently manage this balance.
• Knowledge of the employee lifecycle process desired but not required.

Brand Specialist manages and enhances company brand identity while coordinating branding strategies, visual merchandising programs, and product launches across B2B and B2C channels. The work directly supports profitable sales growth, brand expansion, and marketing budget accountability across trade shows, agency partners, and internal teams.

Day-to-Day Responsibilities

• Manage and enhance the company's brand and develop and promote the company's branding strategies using super organized project management skills.
• Assure brand consistency, identify brand building areas, and assist with content management.
• Coordinate branding objectives with the Marketing team and drive profitable sales, brand expansion, and loyalty.
• Ensure initiatives are on-time and on-budget and report on status of multiple projects regularly.
• Help manage agency partners, freelancers, and external vendors as appropriate.
• Assist with launching new products and collections to B2B and B2C channels and help manage all trade shows.
• Help manage branded visual merchandising programs and keep track of the marketing budget.
• Provide general marketing support including proofreading, writing product features, and tradeshow preparation.

Background and Experience

• Bachelor's degree with 2-4 years of experience in marketing.
• Fluency in Microsoft Office including MS Excel, Word, Outlook, and PowerPoint with excellent PowerPoint skills.
• Ability to manage multiple priorities and take initiative independently and within a team.
• Must be highly organized, detail-oriented, and excellent with numbers and proofreading marketing materials.
• Some travel required for tradeshows and retail meetings.

The Brand Specialist delivers business development and content strategy across key website sections for Valnet Inc., a global digital media company specializing in content distribution, leading a team of content experts and managing investment budgets to drive traffic growth and website authority. Working closely with editorial and social media stakeholders, the specialist shapes content processes and social strategies to reach goals within tight deadlines.

Role Responsibilities

• Valnet Inc. is a digital media company that specializes in content distribution.
• Manage business development and operations for key sections of the website.
• Evaluate website performance and that of competitors to identify areas of improvement.
• Lead a team of passionate content experts.
• Develop, implement, and execute a business plan and tools and processes to guide the team to success.
• Consult on optimizing the website's accompanying social media strategies from an engagement perspective.
• Strategize content processes for optimal traffic growth and implement processes that ensure efficiency, stability, and website authority.
• Strategize goals for investment budgets allocated to expanding assigned sections.

Professional Experience

• Bachelor's degree in Business, Finance, or a related field.
• Strong understanding of content production.
• Excellent analytical abilities and leadership qualities.
• Highly process-oriented, detail-oriented, and organized.
• Great written and oral communication skills in English.
• Ability to work well as a team as well as independently and reach goals within tight deadlines.

Reporting to marketing leadership, the Brand Specialist shapes brand strategy, sponsorship activation, and product brand alignment across the organization by working with Product, Program, and Portfolio leads to ensure all new and existing products reflect brand architecture, messaging, and visual identity. Partnering with Marketing, CX, and Digital Experience teams, the specialist tracks brand health metrics and manages agency relationships to increase consumer engagement and drive measurable brand awareness.

Operational Focus

• Work with Product, Program, and Portfolio leads across the organization to ensure new and existing products are aligned to brand strategy, architecture, messaging, and visual identity.
• Lead the development and execution of brand-led sponsorship and partnerships and activation of the brand at third-party events.
• Work directly with marketing and customer development teams to develop and execute campaigns and initiatives to increase brand awareness and improve brand health metrics.
• Collaborate with functional partners including Marketing, CX, and Digital Experience to develop programs and campaigns to meet customer expectations and increase engagement.
• Leverage insights from detailed analyses of business strategy and brand health research to support development of brand plans, positioning, and marketing strategies.
• Serve as subject matter expert around brand positioning, visual identity, tone of voice, brand experience, and architecture.
• Maintain and manage designer and agency relationships through day-to-day contact, briefing calls, and planning sessions.
• Track, measure, and report progress against brand campaign goals and objectives and established baseline for brand health.
• Test new product branding effectiveness, support naming, and align product-specific brand identities to overall brand identity.

Minimum Qualifications

• BA in Marketing, Advertising, Communications, or related field.
• 6-8 years of experience in marketing, product management, brand management, or a related field.
• Experience working with and managing agencies independently.
• In-depth understanding of how to represent consumer brands across a variety of communication channels.
• Analytical thinker with experience in qualitative and quantitative analytics.
• Ability to oversee and execute multiple projects with a proactive and adaptive mindset.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in English as the business language.

Sitting at the intersection of brand education and commercial trade activation, the Brand Specialist serves as the in-market authority on the brand and whisky category, building relationships with beverage directors, buyers, and bar staff across key on and off trade accounts to drive front-of-mind presence and selling confidence. Operating across distributor networks and priority trade events in collaboration with the Global Ambassador Programme Manager, the specialist conducts staff trainings and tastings that ensure consistent brand messaging and consumer recommendations.

Key Deliverables

• Act as an in-market authority on the brand and whisky category, reflecting the brand image and eloquently delivering the brand messaging.
• Drive awareness and training of commercial and trade partners, ensuring front-of-mind presence and selling confidence at priority accounts.
• Actively manage a key account list for on and off trade, reporting on performance, identifying opportunities, and recommending change as required.
• Support delivery of new listings and menu placements and other relevant trade programs in alignment with the local sales team.
• Build relationships and trust with key decision makers such as beverage directors, buyers, and bar staff.
• Conduct informative and inspiring staff trainings and tastings to ensure consistency of brand messaging and recommendations to consumers.
• Drive adoption of the brand education platform across distribution and key trade partners.
• Identify, plan, and activate at priority trade events and collaborate with the Global Ambassador Programme Manager.
• Recognize and report market insight and intelligence and manage annual activation budget effectively.

Technical Qualifications

• Degree level education or equivalent gained via work experience within the luxury category.
• Experience as a bartender or working with luxury brands.
• Inspiring public speaking and presentation skills with confidence to read audiences and implement adaptable training methods.
• Strong influencing and negotiating skills with exceptional organizational and prioritization skills.
• Ability to seamlessly use technology in presentations.
• Fluency in English; Spanish is a plus.
• Must be eligible to work in the USA and of an age that adheres to responsible alcohol marketing guidelines.

A key member of the brand and product development team, the Brand Specialist owns the sample management process and serves as the subject matter expert for the product development software system, coordinating external vendors and cross-functional partners to ensure on-time delivery of project deliverables. Collaborating with finance, design agencies, and global sourcing teams, the specialist supports accurate new item creation and maintains accountability for data integrity across the product development lifecycle.

Areas of Ownership

• Learn and assist in the brand management and product development process including knowledge of brands and brand architectures, products, project management, industry trends, and cross-functional relationships.
• Own the sample management process both pre and post-production and act as the key point person for cross-functional partners to ensure on-time delivery of project deliverables.
• Serve as subject matter expert of the product development software system and be responsible for new item creation and maintenance in the system.
• Lead the coordination and creation of materials for product reviews.
• Coordinate and manage external vendors including receiving bids, resolving issues, and ensuring timelines are met for production and delivery of product samples.
• Assist with creation of Workfront product and packaging requests.
• Support the brand team by serving as liaison with finance and other internal partners for initiating work associated with design agencies, market research, and product samples.

Experience and Qualifications

• Bachelor's degree in Merchandising, Business, or a relevant field preferred.
• 2 years of related and relevant experience in various facets of merchandising.
• Strong organization and high level of accountability to ensure accuracy of data.
• Proficiency in Microsoft Office applications.
• Strong partnership skills to build and maintain productive professional relationships with internal stakeholders.
• Strong self-management skills including the ability to balance priorities across multiple categories in a fast-paced environment.

Brand Specialist refines the planning and on-time delivery of seasonal marketing content across multiple teams and geographies, supporting senior leaders with project management excellence and data-driven insights. Success in the position means consistently connecting Marketing, Creative, Innovation, and Digital Product teams around seasonal plans while ensuring consumer and client value is maximized from brief hand-off through launch and reporting.

Job Functions

• Assist in planning, creation, and on-time delivery of marketing content with full accountability.
• Analyze data and insights required to plan, prioritize, and deliver projects that maximize value to both the consumer and the client.
• Connect and activate across multiple teams and geographies within Marketing, Creative, Innovation, Digital Partnerships, and Digital Product and Engineering.
• Drive project management excellence to elevate decision making to senior leaders.
• Stay informed of corporate, seasonal, and partner strategies required to drive world-class digital experiences.
• Assist in the planning and execution of seasonal plans from brief hand-off and creative development through launch and reporting.
• Serve as the key partner for geographies, lead meetings with partners, and capture and share all seasonal information.
• Support the product team in sample and product coordination, organization, documentation, and ordering.

Required Qualifications

• Degree in Marketing or similar field preferred.
• 2+ years in marketing, digital media, or a similar field preferred.
• Experience working in agile teams with understanding of value-driven outcomes and prioritization.
• Excellent oral and written communication skills including meeting facilitation and project presentation.
• Ability to manage multiple work tracks at a time with awareness of the big picture.
• Ability to understand challenges, share ideas, and develop effective responses or escalate to higher management.
• Demonstrated history of obsessing process excellence and prioritizing a high-quality final product.

The Brand Specialist leads the creation of new products and brands from opportunity through to production, developing growth strategies and overseeing content including press releases, retail packaging, and campaign creative in conjunction with the marketing and purchasing teams. Working closely with the wider marketing team and directly with customers, the specialist monitors brand performance through KPIs and delivers timely campaigns and the annual catalogue.

Scope of Work

• Create new products and brands from opportunity right through to production.
• Develop strategies to position brands for growth.
• Inform decisions with analysis of competitors' brands, consumer trends, and shopping behaviours.
• Monitor and improve the performance of brands through key performance indicators.
• Initiate profit targets, product launch timelines, and budgets.
• Design and supervise content such as press releases, artwork, and print and digital media.
• Organize product launches and promotional events in conjunction with the wider marketing team.
• Develop industry-leading retail packaging.
• Maintain contact with customers to get critical input on how product design and implementation can be improved.
• Work with the wider marketing team and purchasing team to ensure timely release of effective campaigns and completion of the annual catalogue.

Qualifications and Experience

• BSc/BA in Marketing, Communication, Business, or related field.
• 2+ years of experience in a similar role.
• Strong organizational, analytical, time, and project management skills including the ability to work on multiple projects simultaneously.
• Strong IT skills including excellent knowledge of all Microsoft packages.
• Strong written and verbal communication skills with a flair for creating and delivering presentations at all levels.
• Creativity and ability to produce innovative and original ideas.

Brand Specialist advances private label package design, marketing email creation, and in-store display development by collaborating with the Brand Manager, merchants, vendors, and the ecommerce team to ensure all creative output meets brand standards and receives proper approvals. The work directly supports campaign launches, retail visual presence, and digital marketing consistency across print, large format, and digital channels.

Work Activities

• Work with Brand Manager, merchants, and product vendors to create new private label package designs based on the set brand guide, ensuring all criteria are met and all approvals are obtained.
• Coordinate printing and file sharing with outside printing vendors.
• Design marketing emails for campaigns, proof to the appropriate teams, and ensure all approvals are obtained prior to campaign launch.
• Work with Brand Manager, Director of Visual Merchandising, and outside vendors to design in-store displays and vendor signage that represents both brands well.
• Work with the ecommerce team to design website banners and other digital marketing creative pieces in line with brand standards.
• Assist Media Manager with photoshoots, photo editing, and file management.

Skills and Qualifications

• Skilled, well-rounded designer proficient in the full Adobe Creative Suite with a portfolio that reflects this skillset.
• Knowledge of design best practices for many different outputs including print, large format, and digital.
• Knowledge of pre-press processes required.
• Ability to receive and deliver constructive criticism and meet tight deadlines while producing quality work.
• Strong communication skills with the ability to work collaboratively with internal and external teams.
• Very organized and effective at multitasking with a problem-solving mindset.
• Basic photography skills a plus but not required.
• Previous experience in retail a plus but not required.

As the Brand Specialist, this role executes customer experience mapping, content strategy, and campaign deployment within a pharmaceutical marketing context, serving clients and ecosystem partners across the full brand and channel mix. The marketing team relies on this work to generate analytics and insights, craft value propositions, and develop influencer and key account strategies that drive commercial outcomes.

Key Responsibilities

• Map and design customer experience including partner and ecosystem management.
• Analyze market environment and understand customers to generate analytics and insights.
• Craft value proposition and manage content strategy including content deployment and optimization.
• Develop customer engagement plans, campaign design.
• Deployment, and key account and influencer strategy.

Qualifications and Experience

• Bachelor's degree in Pharmacy or Medicine.
• 4-6 years of pharmaceutical experience.
• 4-6 years of marketing and/or promotions experience.
• Scientific background or affinity for scientific information.
• Good communication skills with good planning and organizational skills.

Brand Specialist guides product and brand expertise delivery for launches, events, and showroom activations at an automotive dealership, developing and closing sales leads to maximize volume and profitability for the brand. The work directly supports manufacturer compliance, showroom operating standards, and brand-related marketing activities coordinated with the internal Marketing team.

Core Responsibilities

• Act as a brand ambassador and provide product and brand expertise for launches and events.
• Develop and close sales leads to maximize volume and profitability for the brand.
• Liaise with manufacturers on sales and marketing requirements.
• Work with the Marketing team to drive brand-related activities.
• Ensure the showroom and operating standards are in accordance with manufacturer requirements to achieve highest ratings in assessment checks.

Background and Experience

• Minimum Diploma qualifications with 3 years of automotive sales experience.
• Strong passion for performance cars.
• Excellent interpersonal skills and customer-oriented attributes with aggressive and good follow-up skills.
• Possess a valid Class 3 driving licence.
• Fluency in English and knowledge of other languages.