BRAND DIRECTOR JOB DESCRIPTION

A brand without a clear owner drifts. When portfolio strategy is fragmented across product lines and no single leader controls the annual plan, distributor relationships weaken and new product launches miss their sales windows. The Brand Director holds that ownership — setting the multi-year strategy for a portfolio of consumer goods brands and translating it into executable annual plans. This is a director-level seat with P and L accountability, team leadership, and direct influence over how products reach trade partners and end consumers in competitive FMCG markets.

As the Brand Director, you own the full portfolio marketing strategy for a set of consumer brands, converting category insights and brand health data into growth plans that meet or exceed annual volume and profit targets. You lead a team of brand managers and collaborate with Sales, Trade Marketing, Creative, and external agencies to deliver coordinated brand-building programs across all consumer and trade touchpoints.

Career Impact: Leading a named portfolio with P and L accountability in the FMCG or spirits sector is one of the clearest credentials for advancement to VP of Marketing.

Business Impact: The annual brand plan this role produces determines how distributors prioritize shelf space and how much trade investment flows toward each product line.

Growth Opportunity: Ownership of new product development from ideation through commercialization builds the commercial and operational range that general management roles require.

• Own annual brand marketing plans for all brand families, aligning strategy, budget, and execution with Sales and Trade Marketing teams.
• Lead new product development pipeline from concept generation through market launch, including business case development and packaging project management.
• Define multi-year portfolio strategy covering brand positioning, pricing architecture, and line-extension priorities to sustain profitable growth.
• Build consumer and brand health performance dashboards tracking volume, profit, brand sentiment, and market share for review by leadership.
• Direct agency relationships including briefing, execution management, and evaluation against brand objectives and budget parameters.
• Develop data-driven brand stories and selling materials for field Sales teams to support distributor and retail execution.
• Mentor and develop direct reports, identifying high-potential talent and establishing clear development paths within the marketing organization.
• Monitor category trends and competitive activity, translating findings into actionable plan adjustments for the portfolio.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 7 or more years of brand management experience in CPG, FMCG, or spirits, with demonstrated success building and growing consumer brands.
• Proven track record developing and executing multi-year portfolio strategies that have met or exceeded planned volume and profit goals.
• Experience managing marketing budgets, leading agency relationships, and overseeing new packaging and product development projects.
• Strong analytical skills with the ability to interpret category, brand health, and consumer research data to drive strategic decisions.
• Demonstrated ability to lead, coach, and develop a team of brand managers in a cross-functional environment.
• Excellent presentation and communication skills, including the ability to build and deliver persuasive selling stories for Sales and distributor audiences.

• Experience in the beer, wine, or spirits category, with working knowledge of NABCA data or three-tier distributor dynamics.
• Prior exposure to IRI or equivalent syndicated retail measurement data for category and brand performance analysis.
• Advanced degree in Marketing or Business Administration.
• Experience working within a multinational or globally headquartered branded goods organization at a regional or local level.

• Annual brand volume and profit performance against plan, tracked by brand family and product line.
• Brand health score trajectory across awareness, consideration, and purchase intent, measured through periodic consumer research.
• New product launch sell-in rate, reflecting distributor adoption within the first 90 days of market entry.
• Marketing spend efficiency ratio, comparing planned budget allocation to delivered consumer reach and trade activation output.
• Agency output delivery rate, measured by on-time and on-brief completion of campaign and content deliverables.
• Market share movement by key retail channel, indicating whether the brand is gaining or losing ground against direct competitors.

• Base Salary Range: $130,000 to $175,000 depending on portfolio size and seniority.
• Bonus: Annual performance bonus of 15 to 25% of base, tied to brand and volume targets.
• Equity: Equity or profit-sharing uncommon at this level in FMCG but available at larger public companies.
• Health Benefits: Medical, dental, and vision coverage for employee and dependents.
• PTO: 15 to 20 days per year plus company holidays.
• Common Perks: Product allowances, remote flexibility, professional development budget, and relocation assistance for senior hires.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team upon request. A background check is required as a condition of employment. All candidates must be authorized to work in the United States prior to their start date.

The Brand Director leads new product pipeline development and annual brand marketing planning across the entire Sierra Nevada portfolio, reporting to the VP of Marketing. Working alongside Creative, Sales, R&D, and Field Marketing teams, the director shapes portfolio brand strategy from concept generation through market launch to deliver sustained volume and profit growth.

Key Responsibilities

• Lead all new product efforts and pipeline development, including product strategy, concept generation and testing, and market launch planning.
• Research current market trends and create plans to capitalize on opportunities that maintain excitement with craft drinkers.
• Create and present business cases for new products to support business strategies.
• Develop and document procedures to streamline the new brand development process in partnership with Marketing and Brewing Teams.
• Lead and collaborate with cross-functional stakeholders including Creative, Sales, R&D, and Field Marketing to deliver world-class marketing programs.
• Ensure brand standards are adhered to and provide insights on brand growth strategies to distributors and sales teams.
• Lead development of annual brand marketing plans for all brand families in conjunction with sales, creative, and trade marketing teams.
• Develop and maintain a dashboard of metrics to help the organization understand brand performance including volume, profit, and brand health.
• Build data-driven brand selling stories for the Sales Team to ensure successful field execution.
• Lead Quarterly Business Reviews to present findings to the Leadership Team.

Required Qualifications

• Bachelor's degree in Marketing or related field.
• 10 years of progressively responsible brand leadership experience in the CPG industry, with direct experience in beer, wine, or spirits preferred.
• 7 years of management or leadership experience.
• Significant new product development experience from ideation through commercialization with successful consumer adoption and market results.
• Prior sales experience preferred.
• Demonstrated knowledge of market and brand research methods.
• Ability to utilize and leverage brand insights to make thoughtful recommendations.
• Excellent analytical skills, with experience using IRI a plus.
• Strong leadership skills with the ability to challenge the status quo and pursue new ideas.
• Detail-oriented, organized, self-motivated, and able to thrive in a fast-paced environment with continuous innovation.

Embedded within the marketing organization, the Brand Director owns multi-channel brand campaign management and content strategy spanning internal communications, email, and social media to ensure consistent national brand direction. Working closely with a Partnerships Director, regional teams, and external agencies, the director enables the organization to translate marketing objectives into integrated plans that drive awareness and stakeholder engagement.

Core Functions

• Create and manage effective advertising and brand campaigns including planning, budget, timelines, production, and execution.
• Develop and oversee content strategy while maintaining consistency across internal and external communications, email, and social media.
• Work with the marketing team to develop consumer marketing insights and provide a foundation for marketing strategy and channel management.
• Ensure strategic brand communications including advertising, promotional, and media plans with deep consumer understanding.
• Track and develop reporting and execution models to evaluate results and leverage key learnings.
• Work collaboratively across the organization to ensure programming, development, and regional marketing needs are realized.
• Share knowledge across regions to ensure national brand direction is clear and distilled at the regional level.
• Manage multiple agency relationships simultaneously alongside short-term and long-term projects.
• Collaborate with the Partnerships Director to keep brand awareness and brand building at the forefront of partner relationships.
• Coach, inspire, and build marketing capabilities among the marketing team and broader organization.

Qualifications and Experience

• Bachelor's degree required, Master's degree preferred.
• 10 years of experience in marketing and business development, with nonprofit experience preferred.
• Proven success translating marketing objectives into strategies and integrated plans across multiple touchpoints.
• Demonstrated ability to manage and develop a marketing team.
• Keen understanding of the interplay of policy, practice, and research and the needs of media, brands, and policymakers.
• Knowledge of data analysis applied to marketing effectiveness, resource allocation, and new business opportunities.
• Excellent writing, communication, persuasion, and consensus-building skills.
• Expertise in creating and delivering presentations to both large and small audiences.
• Ability to thrive in a results-driven and collaborative environment with strong organization, multitasking, negotiation, and interpersonal skills.
• Willingness to travel domestically up to 30% of the time and work evenings and weekends as needed.

Reporting to agency leadership, the Brand Director shapes long-term client relationships and positions the agency for revenue growth and creative recognition by leading strategic and creative account direction. Partnering with Brand Managers, Producers, and senior client stakeholders including CMOs and VPs, the director builds new business opportunities and delivers measurable client satisfaction across a portfolio of accounts.

Primary Duties

• Lead key client relationships and ensure the agency is positioned for financial and creative success measured by revenue growth, creative recognition, and client satisfaction.
• Develop healthy relationships with existing clients by promoting trust and collaboration.
• Forecast and track client accounts and project metrics while managing client expectations and delivering exceptional service.
• Identify opportunities to extend agency influence with existing clients through business-driven, digital-first, and innovative strategies.
• Proactively develop and execute approaches to new clients, leading to new business opportunities.
• Provide direction to internal teams on client business priorities, project briefings, strategic and creative reviews, and cost and scope proposals.
• Interface with Brand Managers and Producers responsible for day-to-day communication and production of client business.
• Demonstrate forward thinking for client business by evaluating service levels and providing proactive thought leadership on future initiatives.
• Provide strategic leadership on sustained client engagement, new business opportunities, and performance optimization across accounts.

Skills and Qualifications

• 8 years of agency experience, preferably within a full-service or digital agency.
• Demonstrated success in creating long-term client relationships and business growth with senior brand leadership including CMOs, CEOs, and VPs.
• Experience in the luxury market, with exposure across a variety of categories preferred.
• Excellent English proficiency required, French and Spanish are a plus.
• Strong communication skills with an entrepreneurial, tenacious, and culturally curious mindset.
• Ability to be based in the Barcelona area with flexibility to work from home as needed.

Sitting at the intersection of brand strategy and studio partnership, the Brand Director leads go-to-market planning and Western P and L ownership across a portfolio of game titles, reporting to the Vice President of Brand Marketing. Operating across studio partners, external agencies, first parties, and EMEA teams, the director advances Sega's Western marketing capability and drives player-focused brand positioning from long-range planning through postmortem.

Ownership Areas

• Own full lifecycle management for a portfolio of assigned titles from long-range portfolio planning to foundational marketing strategy to go-to-market execution and postmortem.
• Act as a highly collaborative custodian of integrated marketing across partners including communications, community, sales, creative services, events, paid media, first parties, external agencies, and developers.
• Lead the development of brand positioning, audience definition and sizing, and overarching marketing strategies.
• Mentor and develop a team of communications, community, and brand leads.
• Drive timely planning and execution of go-to-market plans across all marketing channels.
• Support the inline and greenlight process with market insights, forecast rationale, and representation of player needs in the West.
• Own the Western P and L and manage the marketing budget across the portfolio.
• Serve as the voice of the brand to players and the voice of players to developers.
• Develop and maintain excellent relationships with studio partners.
• Act as a change agent and drive high-impact, cutting-edge digital campaigns and initiatives.

Requirements

• Bachelor's degree or equivalent experience, MBA a bonus.
• 7 years of experience in a marketing role within gaming or consumer products.
• Experience in project management and the ability to work with multiple teams on multiple projects in a fast-paced environment.
• Ability to leverage quantitative analytics, build business cases, and focus on KPI and ROI metrics.
• Experience developing, pitching, and executing marketing plans with cross-functional teams.
• Ability to manage a team, delegate tasks, and set clear goals.
• Must have experience working in a global environment.
• Japanese language skills and experience working with Japanese corporations are a plus.
• Passionate about the gaming industry with a deep commitment to representing player needs.
• Positive, professional, collaborative, and flexible with the ability to work independently with little supervision.

A key member of the enterprise marketing leadership team, the Brand Director owns brand guidelines, go-to-market strategy, and campaign vision across all online and offline channels to drive brand health and sales impact. Collaborating across creative, production, design, copy, and enterprise stakeholders, the director ensures brand positioning, sentiment shifts, and engagement metrics are consistently optimized.

Experience and Qualifications

• Oversee the planning, development, and execution of the company's brand vision and strategy across channels.
• Serve as a passionate advocate for the brand throughout the enterprise and partner with leaders to ensure brand principles, value proposition, social purpose, and customer needs are consistently met.
• Connect member stories to wider brand narratives and activations.
• Partner with enterprise stakeholders to build go-to-market strategies that infuse the brand across all user touchpoints through visuals, tone, voice, and experience.
• Own brand guidelines and collaborate with creative, production, design, and copy teams to implement across all communication channels.
• Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns across all channels.
• Craft an environment and process for brand messaging to come to life while ensuring campaigns are optimized for experience, press coverage, sentiment shifts, engagement, and sales impact.
• Protect the integrity of the brand while encouraging creative exploration and risk-taking.
• Conduct and analyze internal and external research to discover competitive advantages and capitalize on trends.
• Analyze and report on key brand metrics.

Background and Experience

• Bachelor's degree in Marketing or related field required, MBA preferred.
• 8 years of proven brand marketing experience building and leading an in-house team and agency network.
• Proven ability to translate business objectives into creative and compelling concepts across a variety of objectives including education, awareness, and revenue.
• Experience in conception, production, execution, and reporting of large-scale campaigns.
• Strong business and financial acumen combined with demonstrated analytical skills.
• Experience developing and evolving brand systems.
• A holistic brand thinker who appreciates the entire process from product development to marketing to loyalty.
• A creative eye and genuine curiosity for innovative opportunities to connect with customers.
• Ability to thrive in a fast-paced, data-driven, and highly fluid environment.
• A natural collaborator who can partner effectively across the organization.

Sustained portfolio growth and profitable innovation depend on the Brand Director, who develops 2-plus-year brand strategy and oversees marketing spend across a large brand or multiple smaller brands in alignment with Proximo's organizational objectives. Serving as the primary liaison to key agency stakeholders and leading a team of brand professionals, the director translates consumer insights and Nielsen data into line-extension decisions and brand storylines that meet or exceed planned commercial goals.

Strategic Responsibilities

• Oversee and develop portfolio marketing strategy for large brands or multiple smaller brands, ensuring alignment to broader organizational objectives.
• Develop long-term strategy of 2 or more years for the brand portfolio and provide the team with a clear vision for execution.
• Offer direction on programs, positioning, and consumer research to measure campaign effectiveness, brand health, and brand sentiment using Nielsen, NABCA, and brand P and L.
• Provide direction on the development, approval, and execution of content including advertising and promotions, as well as media plan connections.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution, and evaluation.
• Effectively manage brand budgets to optimize marketing spend.
• Summarize insights, trends, and consumer behaviors to further develop the brand storyline.
• Lead line-extension development including project management of all new packaging and liquid.
• Lead, coach, and develop a team to deliver data-driven, actionable insights that support brand strategy.
• Identify high-potential talent and invest in their development to grow the pipeline for future department leaders.

Education and Experience

• Bachelor's degree in Marketing or related field required, advanced degree preferred.
• 7 years of brand management and brand building experience, preferably in the Spirits industry or FMCG.
• Strong track record of developing and implementing innovative marketing strategies that meet or exceed planned goals.
• Experience managing budgets, working with creative agencies, and developing new packaging.
• Solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms, and benchmarking with other industries.
• Excellent presentation and communication skills.
• Analytical skills with the ability to identify the full story and define implications from data.
• Forward-thinking with a positive attitude and the ability to lead cross-functional projects.
• Team-oriented and proficient in Excel, PowerPoint, and Word.

As the Senior Brand Director, this role leads the full client relationship as the primary Marketing team contact, owning work-back schedules, connections planning sign-off, and financial reconciliation across a portfolio of multi-category accounts. The client services group relies on this work to maintain positive satisfaction scores, meet remuneration targets, and deliver award-tracked campaigns that advance client business objectives.

Duties

• Deliver positive client satisfaction scores and lead the client relationship through all interactions.
• Create, lead, and manage work-back schedules for all briefs with weekly updates to the Group Director.
• Own quality control of the connections planning process and be part of the final sign-off on connections plans.
• Maintain constant consideration for awards approach and track campaign results.
• Manage an allocation of the client remuneration structure with the Group Director.
• Develop proactive solutions that deliver against client business objectives.
• Own the financial reconciliation process and contract commercials.
• Manage commercial responsibility for group budgets and the business drivers in achieving them.
• Develop effective business plans in partnership with the Group Director.

Knowledge Skills and Abilities

• Multi-category communications experience required.
• Excellent presentation and communication skills, both written and verbal.
• Ability to professionally manage client pushback at a senior level.
• Ability to manage a productive and positive project team and provide visibility to the Group Director.
• Results-focused with high standards for self and others.
• Self-starter who works well under pressure, maintains composure, and positively influences others.
• Ability to track client revenue and provide updates to senior management.

Brand Director builds local brand strategies from global priorities and leads the annual communications plan spanning traditional media, digital, events, in-store, and PR for the delegated segment, collaborating with PMD to provide local market insights and response. The marketing and operations team depends on this work to achieve business objectives across FMCG and retail industry segments with MNC-level complexity.

Functions

• Translate global priorities into local brand strategies.
• Activate global toolbox with local consumer insights and market knowledge to enhance brand awareness of the delegated segment.
• Design short-term and long-term growth plans that achieve business goals.
• Develop an annual communications plan including traditional media, digital, events, in-store, and PR.
• Manage the marketing planning process including marketing budget, sales forecasting, and active collaboration in sales, marketing, and operations.
• Develop team capability and establish clear career paths for each team member.

Professional Experience

• Bachelor's degree or higher in Marketing, Business, or a related field preferred.
• 12 years of experience in Consumer Marketing and Brand Management, with experience leading MNCs in FMCG and retail industry.
• Experience in planning and launching marketing campaigns.
• Strategic planning and business acumen.
• Good leadership and people management skills.
• Excellent collaboration and interpersonal skills.
• Critical thinking with the ability to recommend process improvements.
• Flexible and adaptable with a can-do attitude.
• Excellent verbal and written communication skills in both Chinese and English.

The Brand Director produces brand awareness programs and manages total brand P and L including purchase budget, marketing spend, and stock levels across a portfolio of healthy product retail and FMCG brands in the Indonesian market. Reporting to senior leadership and working closely with Operations and Training Teams, the director drives sales growth and category profit contribution while coaching a team of brand managers.

Accountabilities

• Manage total brands including short-term strategy and long-term planning, and prepare product and sales concepts according to brand direction.
• Drive sales growth, profits, and growth contribution of brands and categories toward total company objectives.
• Evaluate new products that use the brand during the launching period.
• Build brand awareness for the Indonesian market by implementing marketing strategy and activations with group brand managers.
• Manage purchase budget and marketing spending budget.
• Work closely with Operations and Training Teams to ensure retail excellence in stores and drive sales.
• Maintain comprehensive communications, analysis, and day-to-day operations management with principals.
• Manage stock levels across the portfolio.
• Develop and coach team members to build a high-performing team.

Position Requirements

• Bachelor's degree from a reputable university.
• 8 years of working experience in Healthy Product Retail, FMCG, or a similar industry.
• Understanding of retail operations.
• Strong analytical skills and detail-oriented approach.
• Thorough knowledge of lifestyle trends and sharp business sense.
• Strong interpersonal skills and proven leadership.
• Fluent in English and computer literate.

The International Associate Brand Director develops and deploys commercial content for filgotinib indications including Rheumatoid Arthritis and Ulcerative Colitis across European markets, reporting to the Marketing Head within the Inflammation brand team. Partnering with Medical Affairs, Market Access, Compliance, and EU7 country marketing teams, the director advances the international launch plan while ensuring continuous compliance with pharmaceutical marketing regulations.

Operational Focus

• Coordinate and deliver key marketing tactics to support launch of in-line indications including RA and UC.
• Create and deploy content in European markets through strong co-creation with country marketing teams.
• Partner regularly with the wider international Commercial team and coordinate with Operations, Medical Affairs, Market Access, Marketing Insights, Compliance, and Communications to drive initiatives forward.
• Manage day-to-day collaboration with external agencies, including tracking budgets, purchase orders, MSAs, and CDAs.
• Ensure continuous compliance with internal and external marketing and pharmaceutical regulations across all tasks and projects.

Required Qualifications

• Degree in science or business-related disciplines.
• 3 to 7 years of work experience in the pharmaceutical industry as a brand marketer with experience in content plan creation and deployment.
• Demonstrated track record in commercial management including strategic and operating plans, indication or brand launches, and strong matrix management.
• Broad knowledge of the European pharmaceutical industry and healthcare environment.
• Experience with omnichannel and multi-channel digital initiatives.
• Ability to build and lead high-performing cross-functional and cross-cultural teams across international and EU7 markets.
• Proven ability to perform effectively in a complex and changing environment with professional maturity to deal with ambiguity.
• Excellent and fluent communicator in English with strong project management and planning skills.

Embedded within a high-growth events portfolio, the Brand Director refines conference content strategy and validates new product launches across a mixture of repeat and new B2B events throughout the calendar year. Working closely with project teams and conference producers, the director owns full P and L responsibility and scales the portfolio by converting niche industry topics into commercially successful conference products.

Key Deliverables

• Validate repeat events and launch new conference products throughout the calendar year.
• Develop new conference ideas with deep understanding of key industry sectors to find niche and technical topics.
• Take ownership of the strategic direction of your portfolio area, including new conference topic ideas for launch.
• Manage project teams and oversee conference producers to deliver event ideas and ensure successful launch to market.
• Own full P and L responsibility with opportunity to scale the portfolio through new product creation as commercial results demonstrate market potential.

Minimum Qualifications

• 20 to 24 months of experience in a production role for B2B conferences.
• Proven production of launch and repeat conferences with project management over sales and marketing campaigns through to event delivery.
• Ability to lead and work as part of a team, managing multiple projects and deadlines in a fast-paced environment.
• Naturally inquisitive with a thirst for knowledge to continually develop understanding of industry and conference topics.
• Experience in strategic portfolio development or new event validation is desirable but not essential.
• Must be fully vaccinated to perform the full duties of the role given the majority of events are held in the US.

Reporting to the President of Asia Pacific Region, the Brand Director oversees brand strategy implementation, sell-in and sell-out target achievement, and retailer training across Hublot's Australia and New Zealand market. Partnering with Australian trade accounts, boutique partners, and global stakeholders, the director grows brand image and drives customer engagement through marketing plans and account-level business reviews.

Role Responsibilities

• Implement the global brand strategy through effective sales strategy, merchandising, retailer training, marketing support, and trade relationships.
• Build and maintain collaborative relationships with all relevant global stakeholders and the Australian team.
• Manage stock through forecasting and planning product levels to fulfill Australia trade requirements.
• Build excellent relationships with Australian trade and independent accounts, driving business and negotiating product and brand requirements in boutiques.
• Complete business reviews with accounts and present brand strategy, product launches, and incentive programs.
• Assess current points of sale and potential opportunities, and manage opening and closure of accounts as required.
• Monitor and analyze sales, fulfilling weekly and monthly reporting requirements.
• Manage various budgets within the role including sales, expenses, incentives, and marketing.
• Achieve agreed brand targets on sell-in, sell-out, and training across Australian accounts.
• Implement marketing plans and secure trade marketing opportunities, and develop brand awareness to drive customer engagement.

Technical Qualifications

• Bachelor's degree or equivalent.
• Account management experience within the luxury goods industry, with watch and jewelry industry experience desirable.
• Good understanding of the Australian luxury environment.
• Proven achievement of financial and strategic objectives.
• Commercial, analytical, and sound business acumen with strong influencing and negotiation skills.
• Excellent communication and interpersonal skills with strong customer focus.
• Ability to accurately produce and analyze reports and documentation.
• Able to work flexibly, embrace change, deal with ambiguity, and work as part of a team.
• Exceptional time management skills with the ability to plan and prioritize effectively.
• Knowledge of and ability to use various computer systems, with flexibility to travel.

The Brand Director advances CBS programming brand strategy by leading 360-degree integrated content marketing plans spanning on-air, social, digital, and out-of-home channels, working within a team of marketing strategists alongside internal research teams and out-of-house agencies. The work directly supports audience recognition goals, campaign performance metrics, and the positioning of CBS as a top entertainment content destination.

Day-to-Day Responsibilities

• Set clear objectives, identify audience targets, and develop positioning and engagement strategies across a wide range of content types.
• Gather, analyze, and apply customer insights and data in collaboration with the research team to define effective and innovative strategic marketing approaches.
• Build and implement strategies that provide the most advantageous opportunity to gain significant recognition by audiences and the industry.
• Provide creative direction and feedback to ensure all work is on brand and aligned with campaign and brand strategy.
• Lead the development of 360-degree integrated content marketing plans including on-air, social, digital, CBS owned channels, TV, out-of-home, and PR.
• Build and own goals and performance metrics for campaigns, monitoring regularly to understand efficiency and making recommendations for continuous improvement.

Experience and Qualifications

• 5 years of experience in film or TV marketing with a major studio, media company, streaming service, or marketing agency.
• Experience owning the creative and strategic planning process.
• Experience with marketing strategy for Daytime Programming a plus.
• Proven knowledge of the TV and entertainment landscape.
• Strong verbal, written, and interpersonal communication skills with sound decision-making skills.
• Strong organizational skills and attention to detail with ability to manage many projects in a fast-paced environment.
• Highly data-driven with strong ability to capture and apply insights and frame recommendations into concise and impactful reports.
• Ability to collaborate with agencies and partners including day-to-day management of campaign goals and agency deliverables.

A key member of the Americas brand leadership team, the Brand Director creates 5-year regional strategy and oversees the full marketing mix for the 19 Crimes portfolio, managing celebrity partnership assets and leading a team to deliver ATL media, e-commerce, and shopper activations. Collaborating across Sales, Pricing, trade marketing, and global agency partners, the director drives brand innovation, P and L performance, and commercial objectives across the alcohol beverage category.

Strategic Initiatives

• Lead regional brand planning to develop a 5-year brand strategy against the 19 Crimes portfolio.
• Manage and nurture the Snoop Dogg and Martha Stewart partnership through creative platform and innovation pipeline development.
• Create price change strategies, rationale, and execution plans while influencing Sales, Pricing teams, and Customers on brand pricing strategies.
• Engage and inspire sales teams to deliver commercial objectives.
• Lead the delivery of brand activation activities in line with brand plan objectives and work with customers and trade marketing to ensure aligned rollout.
• Develop and manage global brand innovation strategy and deliver insight-driven new product development.
• Own brand creative briefs and agency relationships, effectively managing agencies to deliver outcomes that best achieve brand objectives.
• Manage budget and investment decisions based on sound strategic rationale to deliver short-term and long-term objectives.
• Own all levers of the P and L and drive long-term portfolio strategy.
• Lead and develop the team to drive and deliver results, and plan and oversee the full marketing mix including ATL media, online, e-commerce, and shopper.

Qualifications and Experience

• Bachelor's degree in Marketing or equivalent years of work experience.
• 10 years of marketing experience with exposure at the senior level, with digital and global experience a plus.
• Alcohol, beverage, or highly regulated category experience a plus.
• Creative industry experience with demonstrated ability to collaborate with celebrities a plus.
• Strong commercial acumen with understanding of commercial and supply chain functions.
• Ability to lead with data and turn insights into opportunities.
• Strong people management skills with experience building a positive culture.
• Bold, creative mindset with a consistent ability to generate new ideas and solve tough problems.
• Excellent execution skills with strong attention to detail and effective negotiation skills.

Brand Director shapes brand proposition across Sportsbook, Fantasy, and Free to Play verticals for a multi-unit sports betting business reporting to the VP Brand Strategy, leading agency relationships and overseeing competitor brand positioning analysis to build America's next iconic sports brand. Success in the position means ensuring brand alignment across all lines of business, driving measurable brand health improvement, and translating consumer insights into communications that keep customers at the center of every campaign.

Work Activities

• Define and maintain the brand proposition for each business unit.
• Inspire other teams throughout the business as they bring the brand to life across all touchpoints.
• Constantly review external communications and identify opportunities to optimize the delivery of the brand proposition in market.
• Drive advocacy for the brand across all teams and lines of business, focusing on alignment and consistency.
• Maintain a thorough understanding of competitor brand positioning and consumer response to these strategies.
• Be a customer advocate in all marketing campaigns, ensuring the brand and consumers are at the heart of all created communications.
• Work with brand and market insights teams to measure brand health and identify opportunities for improvement.
• Lead communication and day-to-day management with agencies throughout the campaign production cycle.

Skills and Qualifications

• 8 years of experience managing or working on brand marketing on the client side.
• Experience working on both new and existing brands in competitive markets.
• Experience applying traditional brand building skills in a growth and performance-oriented digital business.
• Ability to communicate directly and ensure teams understand brand positioning and can execute effectively.
• Capability to ingest research and insight, identifying what draws customers to the brand and how to maximize this in communications.
• High quality interpersonal and presentation skills with the ability to inspire through passion for the brand.
• Comfortable working at pace in a growing business while also stepping back to think strategically.

The Brand Director oversees the REEMEA regional marketing organization as a member of the Marketing Leadership Team, leading a team of 5 Senior Brand Managers and developing the annual business plan including KPIs, media brief guidelines, and campaign evaluation. Partnering with global brand stakeholders and cross-functional teams, the director advances LEGO consumer sales growth and market share through consumer research, portfolio prioritization, and the Marketing Academy capabilities program.

Executive Functions

• Lead the Regional Marketing organization as an active member of the Marketing Leadership Team.
• Create and develop the annual business plan for REEMEA, including overall strategies, brand campaign elements, media brief guidelines, campaign evaluation, KPIs, and performance evaluation.
• Deliver LEGO consumer sales growth in line with yearly targets.
• Drive LEGO market share growth in REEMEA with understanding of the marketplace and competitive activities.
• Fine-tune and prioritize the portfolio in line with global strategy.
• Recommend consumer sales yearly targets per line and follow up on performance.
• Initiate, carry out, and track consumer and market research, and refine strategies based on findings.
• Lead the Marketing capabilities building plan including the Marketing Academy, coordinating needs and plans across functional teams.

Required Qualifications

• 10 years of brand and product management experience at a senior level.
• People leadership experience within a branded goods company working with global brands.
• Experience in a traditional marketing function at regional level.
• Track record of successful brand positioning work.
• Extensive knowledge of digital marketing, marketing research, brand positioning, and brand building.