BRAND STRATEGY MANAGER JOB DESCRIPTION

Explore real Brand Strategy Manager job descriptions featuring responsibilities, qualifications, and experience requirements from healthcare to digital publishing.

Brand Strategy Manager Job Description Template

1. About the Role

Brand messaging that contradicts itself across channels signals to buyers that no one owns the story. That gap is exactly what the Brand Strategy Manager is hired to close. This role owns the positioning frameworks, competitive monitoring programs, and brand architecture guidelines that keep every campaign, customer communication, and regional rollout aligned to a single, defensible brand promise. Answering to senior marketing leadership and working across product, communications, and external creative agencies, the manager translates annual brand planning cycles and ongoing research into decisions that hold up under executive scrutiny.

2. Position Summary

As the Brand Strategy Manager, you will define and steward the brand positioning, messaging, and measurement frameworks that determine how the organization is perceived by its target audiences and how effectively marketing investment converts into lasting brand equity. You will operate within the marketing function, partnering with product marketing, communications, insights, and external agency partners to turn research findings and competitive intelligence into integrated brand plans.

3. Why Join Us

Career Impact: Owning brand architecture and positioning across a portfolio of products or sub-brands builds the kind of strategic credibility that opens paths toward Brand Director and Chief Marketing Officer roles.

Business Impact: When positioning frameworks are well-defined and consistently enforced, campaign conversion rates improve and marketing spend against misaligned messaging drops, outcomes that marketing leadership can measure quarter over quarter.

Growth Opportunity: Exposure to primary and secondary brand equity research, persona development, and multi-channel campaign governance expands the manager's fluency across the full strategic marketing toolkit, increasing market value for senior individual contributor and people-leadership tracks alike.

4. Key Responsibilities

  • Lead competitive analysis and category monitoring to generate strategic recommendations for the senior marketing team.
  • Define brand positioning, architecture, and messaging frameworks aligned to the annual brand promise and business objectives.
  • Conduct primary and secondary brand equity research annually to measure sub-brand health and identify optimization opportunities.
  • Develop and maintain buyer personas across the buyer journey in collaboration with marketing, product, and sales stakeholders.
  • Brief and manage external creative agencies through each campaign cycle, covering timelines, feedback, and quality review.
  • Analyze campaign performance data and translate findings into actionable brand improvement recommendations.
  • Partner with communications, legal, and production teams to ensure all brand creative meets guidelines and approval requirements.
  • Oversee brand budget forecasting and resource allocation in support of annual marketing objectives.

5. Required Qualifications

  • Bachelor's degree in Marketing, Communications, Branding, or a related field, or equivalent work experience.
  • 5 or more years of brand strategy or brand management experience, with demonstrated ownership of positioning and architecture work.
  • Experience conducting or commissioning brand equity research using methodologies such as heuristics, user journeys, and persona development.
  • Proven ability to analyze qualitative and quantitative research findings and convert them into strategic recommendations.
  • Experience developing and managing integrated marketing campaigns from brief through evaluation on an ROI and KPI basis.
  • Strong written and verbal communication skills with ability to present complex brand frameworks clearly to executive audiences.
  • Ability to manage multiple concurrent projects and agency relationships in a cross-functional environment.

6. Preferred Qualifications

  • MBA or advanced degree in Marketing, Business, or a related field with direct brand management coursework or experience.
  • Experience working across multi-brand portfolios or managing brand guidelines across regional or international markets.
  • Background in competitive analysis program design and best-practice documentation.
  • Exposure to trademark protection processes and brand compliance governance.

7. Success Metrics and Environment

  • Brand equity index score, measured against annual baseline across primary and sub-brands.
  • Buyer persona adoption rate, tracking how consistently personas inform campaign briefs across teams.
  • Campaign brief-to-approval cycle time, reflecting agency management efficiency and internal review rigor.
  • Competitive monitoring coverage ratio, measuring the share of defined category competitors reviewed on schedule.
  • Brand guideline compliance rate across owned channels, assessed through quarterly audits.
  • Typical tools: Brand research platforms (commonly Qualtrics or Kantar), project management software (commonly Asana or Monday.com).

8. Compensation and Benefits (US Market Benchmark)

  • Base Salary Range: $95,000 to $130,000 annually, depending on seniority and market.
  • Bonus: Annual performance bonus typically 10 to 15 percent of base salary.
  • Equity: Stock or equity participation varies by company stage and structure.
  • Health Benefits: Medical, dental, and vision coverage standard.
  • PTO: 15 to 20 days per year plus standard holidays.
  • Common Perks: Professional development budget, remote or hybrid work options, and conference attendance support.


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO and Legal

Background checks, including employment history and reference verification, are a standard condition of hire for this position. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants and employees with disabilities upon request. Candidates must be authorized to work in the United States.

Brand Strategy Manager Job Description Example

1. Brand Strategy Manager (Healthcare Marketing)

The Brand Strategy Manager owns competitive analysis and long-term brand evolution planning for a healthcare-adjacent brand, partnering with Corporate Strategy to share recommendations that shape organization-wide initiatives. The work directly supports yearly brand planning, cross-functional campaign execution, and creative development across media and marketing teams.


Key Responsibilities

  • Lead competitive analysis and monitoring at local and category levels to support the brand's strategic response.
  • Partner with Corporate Strategy on competitive initiatives to share recommendations with the broader organization.
  • Examine category messaging and brand and healthcare trends to lead long-term brand evolution and planning.
  • Contribute to Marcom and brand building objectives and guide Marketing's role in larger strategic corporate initiatives.
  • Support yearly brand planning and evolution to meet Marketing goals and objectives.
  • Lead channel, in-center and local marketing efforts in support of brand and business objectives.
  • Summarize key learnings and implement ongoing creative and brand improvements with media and brand teams.
  • Manage creative development process and feedback with critical thinking and attention to detail.
  • Interface with Brand and Marketing area experts, including Marcom, Media, Communication, Insights, Strategy, Legal and Production.
  • Develop relationships with key stakeholders and drive cross-functional initiatives through effective communication, planning and execution.


Required Qualifications

  • Bachelor's degree in business, marketing, advertising or similar field.
  • Minimum three years of experience in marketing, consulting or related business roles.
  • Experience developing, managing and measuring programs and projects from an ROI and KPI basis.
  • MBA preferred, with direct experience in consulting, agency, performance marketing or brand management roles.
  • Experience in dental, medical or healthcare industries preferred.
  • Knowledge of competitive analysis programs, best practices and integrated campaign management.
  • Excellent strategic analysis, organization, communication, writing and presentation skills.
  • Ability to communicate creative or visionary ideas to business users.

2. Brand Strategy Manager (Food and Travel Retail)

Embedded within a multi-market food travel portfolio, the Brand Strategy Manager develops and manages brand credentials and partner brand adaptations using customer data and insight to optimize the brand portfolio across regions. Working closely with local teams, client partners, and research agencies, this role strengthens client tender submissions and drives new brand development anchored in data-led strategy.


Core Functions

  • Use customer data to identify brand credentials that allow portfolio brands to grow and meet customer travel needs.
  • Adapt high street partner brands for the travel sector using customer data and insight.
  • Leverage Food Travel credentials and customer knowledge to strengthen client tender submissions and updates.
  • Identify locally successful brand propositions that can be adapted for other markets.
  • Support the development of strategy for growing and maintaining Own and Brand Partner Brands.
  • Monitor and update Own Brand credentials to feed into local team brand development plans.
  • Drive brand development process anchored in customer insight and research.
  • Support local teams to develop new brands and refresh existing brands.
  • Monitor trends for new Own Brands or Brand Partners and share sector brand news across the business.
  • Undertake competitor and category reviews and support the delivery of the annual client survey.
  • Protect brands with trademarks.


Qualifications and Experience

  • 5+ years of experience in brand development, innovation or brand strategy.
  • Degree or equivalent desirable.
  • Experience developing and reviving brands across multiple locations and countries.
  • Experience in food hospitality and retail sectors, and working with Franchise Partners.
  • Strong project management, numerical and analytical skills with a data-led approach.
  • Experience working with customer insight data, research agencies and creative and brand development agencies.
  • Digital marketing experience and exposure to business-to-business client relationships.
  • Proactive, reliable, with strong verbal and written communication skills and great attention to detail.
  • Ability to speak additional languages preferred.

3. Senior Brand Strategy Manager (Brand Architecture and Positioning)

Reporting to Brand Strategy Directors, the Senior Brand Strategy Manager shapes strategic deliverables including positioning, creative briefs, product naming, and brand architecture across multiple lines of business and customer segments. Partnering with product marketing, audience leads, and senior strategists, this role enables the brand marketing practice to grow relevance across paid, earned, and owned channels.


Primary Duties

  • Work alongside Brand Strategy Directors to build strategic deliverables and set direction for brands, including positioning, creative briefs, product naming, brand architecture and expansion.
  • Partner with product marketing and audience leads to steer product messaging and unify talking points and narrative.
  • Help set the strategic vision for product brands as marketing funnel expands and media activations diversify.
  • Stay connected with broader trends impacting key business units to keep Brand Strategy and Executives informed.
  • Collaborate with seasoned strategists on larger projects and independently lead smaller projects.
  • Establish strategic relationships across multiple business units and lines of business.
  • Contribute to building the brand marketing practice and help shape its direction.


Skills and Qualifications

  • Fundamentals of brand strategy with comfort taking on new projects in new industries.
  • Adaptable mindset able to manage multiple lines of business and product demands.
  • Comfortable with operational ambiguity and working toward outcomes rather than process checkboxes.
  • Naturally curious with eagerness to attack challenges, solve new problems and uncover brand opportunities.
  • Strong collaboration and cross-functional relationship-building skills.
  • Excellent written and verbal communication skills with ability to distill complex concepts.

4. Brand Strategy Manager (Content and Digital Copywriting)

Sitting at the intersection of brand strategy and content marketing, the Brand Strategy Manager leads execution of email drip campaigns, paid and organic social programs, and multi-channel content creation for a portfolio of clients across print and digital channels. Operating across creative, web development, and sales teams, this role enables clients to achieve measurable marketing objectives through well-researched, SEO-informed content and clearly defined brand voice guidelines.


Duties

  • Plan, execute and maintain organic and paid Instagram and Facebook campaigns aligned with client branding and objectives.
  • Maintain communication about priorities with all stakeholders to ensure work meets objectives and deadlines.
  • Translate complex marketing and business concepts into clear, concise messages.
  • Work within the creative team in brainstorming and ideation sessions for client projects.
  • Define unique brand voice, tone and messaging guidelines for a variety of clients.
  • Perform market research and develop personas based on target audiences for messaging development.
  • Develop internal, external, PR and product messaging components for a variety of brands.
  • Create engaging, well-researched content for print and digital channels including blogs, brochures, websites, social media, emails and whitepapers.
  • Write case studies, web page content, press releases and social media content with best SEO practices in mind.
  • Proofread and edit all content to verify grammar, spelling, accuracy and effectiveness.


Experience and Qualifications

  • Bachelor's degree in Journalism, Marketing, Communications, Advertising or PR preferred.
  • Minimum three years of professional copywriting and editing experience.
  • Proficient understanding of brand strategy, positioning, voice, tone and internal and external brand messaging.
  • Experience working with multiple brands simultaneously in an agency or similar environment.
  • Understanding of Search Engine Optimization best practices.
  • Proficient in MailChimp, WordPress, SocialPilot and Facebook and Instagram Ads.
  • Excellent verbal and written communication skills with high attention to detail.
  • Strong time management, organization and prioritization skills with a bias for continuous improvement.

5. Brand Strategy Manager (Hospitality and Gaming)

A key member of the Enterprise Marketing team, the Brand Strategy Manager builds and executes multi-channel brand and advertising strategies for resort and casino brands across the full guest lifecycle, from campaign inception through results evaluation. Collaborating across marketing, product, ecommerce, and vendor teams, this role drives market share growth, revenue increase, and guest retention across Turning Stone Resort Casino and Oneida Nation Enterprises.


Accountabilities

  • Develop and execute marketing strategies for new and existing brands to grow target market share.
  • Plan and manage advertising and media executions across paid and owned channels including mainstream, digital and social.
  • Work collaboratively with marketing professionals to execute campaign tactics including promotional programs.
  • Oversee marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation.
  • Serve as point person on all governance of brand marketing priorities including on-property assets, website, email content, entertainment needs and partnership communications.
  • Assist with product development, pricing and new product launches.
  • Monitor and evaluate guest research, market conditions and competitor data, and implement plan alterations based on market intelligence.
  • Manage assigned brands' online presence including ecommerce opportunities with business partners.
  • Craft and deliver campaign and promotional analyses with opportunistic recommendations to marketing leadership.


Education and Experience

  • Bachelor's degree in Marketing, Business or related field.
  • Minimum five years of experience in advertising, brand strategy, marketing or project management, preferably in the hospitality industry.
  • Minimum one year of supervisory experience preferred.
  • Must be able to obtain and maintain valid gaming license as required.
  • General computer application proficiency including spreadsheets and word processing.
  • Excellent communication, project management and organizational skills.

6. Sr. Brand Strategy Manager (Brand Equity and Persona Development)

Brand equity measurement and architecture management depend on the Sr. Brand Strategy Manager, who conducts primary and secondary research, develops buyer and recruiting personas, and translates findings into brand-strengthening strategy across campaigns and channels. Based within the marketing organization and partnering with the Chief Commercial Office and Human Resources, this role quantifies brand impact and ensures creative output across agencies and internal teams reflects a unified, insight-driven brand identity.


Strategic Responsibilities

  • Manage brand architecture, strategy and guidelines across the organization.
  • Conduct primary and secondary research to monitor and measure the equity of the brand and sub-brands annually.
  • Analyze research findings, competitive reviews, market trends, consumption data and client feedback to develop brand-strengthening recommendations.
  • Work with marketing teams and the Chief Commercial Office to create and maintain buyer personas across the buyer journey.
  • Work with Human Resources to create and maintain recruiting personas in support of awareness and recruitment campaigns.
  • Brief and collaborate with marketing teams and agencies on production of brand creative including presentations, advertising, naming, collateral and website.
  • Write compelling brand stories and presentations, and communicate complex ideas effectively.
  • Define key performance indicators and implement measurement, analytics and reporting methods to ensure success.


Background and Experience

  • 8-10 years of relevant marketing experience.
  • Bachelor's degree in Marketing, Branding, Communications, Analytics or relevant field.
  • Proven strategic thinker with extensive knowledge of brand marketing techniques and research methodologies including heuristics, user journeys and persona development.
  • Experience aligning business goals and challenges with brand experiences and campaigns.
  • Ability to analyze research and make data-driven recommendations.
  • Outstanding verbal and written communication skills with compelling storytelling ability.
  • Outstanding interpersonal skills with ability to lead through influence, create consensus-based support and coach team members.
  • High energy, self-starter able to manage multiple projects and timelines in a fast-paced, matrixed environment.

7. Sr. Brand Strategy Manager (E-Commerce Brand Strategy)

The Sr. Brand Strategy Manager advances the brand foundation by building strategic frameworks in positioning, messaging, and measurement, partnering with the Senior Director of Brand Strategy and Insights to steer brand vision across marketing, product, and sales. The work directly supports major marketing initiatives by distilling qualitative and quantitative research into actionable strategy and authoring creative direction for integrated campaigns targeting key e-commerce audiences.


Ownership Areas

  • Partner with the Senior Director, Brand Strategy and Insights to drive strategic leadership and steer brand vision across marketing, product and sales.
  • Build and crystallize the brand foundation through development of strategic frameworks in positioning, messaging and measurement.
  • Distill qualitative and quantitative research learnings into actionable strategy informing the calendar, cadence and audiences for major marketing initiatives.
  • Author creative strategies for integrated marketing campaigns that illuminate with insight and inspire target audiences.
  • Bring fresh perspective to the culture of e-commerce, including what shapes it, where it is going and how to build brand relevancy within it.
  • Serve as connective glue for strategic storytelling across consumer insights, data, media and brand marketing.


Professional Experience

  • 7+ years of experience driving and executing brand strategy with world-class brand organizations, management consultancies or creative agencies.
  • Experience authoring and actioning fundamental brand strategy frameworks and models.
  • Ability to shape and harness qualitative and quantitative research to drive strategic decision-making.
  • Track record of positive relationship building, interpersonal and cross-functional team partnership skills.
  • Excellent communication skills with ability to distill complex concepts into simple, understandable ideas for different audiences.
  • Intellectual curiosity with ability to quickly grasp complex concepts, business models and changing market dynamics.
  • Entrepreneurial spirit with energy and momentum in solving complex problems in a fast-paced, multi-priority environment.

8. Senior Brand Strategy Manager (Digital Publishing and Creative Studio)

Senior Brand Strategy Manager stewards the development and strategic thinking of best-in-class marketing solutions for advertising partners under the Creative Studio umbrella, working alongside Account Management, Design, Insights, and Sales to develop pitch materials and lead client pitch meetings. The work directly supports Sales pipeline growth by serving as the day-to-day pre-sale contact and identifying proactive opportunities across cross-platform digital marketing programs.


What You'll Do

  • Steward the development, ideation and strategic thinking of best-in-class marketing solutions for advertising partners under the Creative Studio umbrella.
  • Develop materials and pitch decks for Creative Studio projects, working alongside the Senior Special Projects Editor, Account Management, Design, Insights and Sales.
  • Present materials to the Sales team and serve as day-to-day contact supporting Sales-related requests for Creative Studio projects.
  • Partner with Sales to lead client pitch meetings and serve as day-to-day pre-sale support until campaigns sell through.
  • Identify new and proactive opportunities tied to the Creative Studio.
  • Manage cross-functional workstreams and prioritize multiple deliverables with hard deadlines.


Minimum Qualifications

  • 6+ years of experience building cross-platform digital marketing programs.
  • Experience supporting or working with a Creative Studio team at a digital publisher.
  • Experience managing an RFP pipeline and working with cross-functional teams including Sales, Insights, Creative and Design.
  • Knowledge of media trends and innovation across web, experiential, social and podcasts.
  • Design-minded with ability to create effective visual presentations, with proficiency in Keynote preferred.
  • Strategic, creative thinker with a proven track record of turning ideas into holistic content programs.
  • Excellent writing, proofreading and verbal communication skills with strong presentation skills and comfort presenting to large audiences.
  • Highly motivated self-starter with extreme attention to detail and passion for branded content and go-to-market positioning.

9. Brand Strategy Manager (Brand Identity and Growth Partnerships)

The Brand Strategy Manager owns brand positioning and identity development, leading marketing campaign execution from ideation through measurement to strengthen brand presence across press, public relations, live events, and digital channels. The role operates within the growth and strategy function, working with the Head of Growth and Partnerships and cross-functional teams in strategy, product, and technology.


Key Responsibilities

  • Define brand positioning and identity to strengthen brand presence through press, public relations and live events.
  • Create and implement successful marketing campaigns to strengthen brand identity from ideation to execution.
  • Design engaging content for social, paid and internal media to attract and convert target customers.
  • Develop marketing materials, collateral, advertisements and related content.
  • Track the efficiency and effectiveness of marketing campaigns using KPIs and performance metrics.
  • Track consumer insights and engagement to improve the effectiveness of campaigns.
  • Experiment with new channels around community, content, video and industry thought leaders to drive brand awareness.
  • Collaborate with strategy, product and tech teams to gather business insights.
  • Work with the Head of Growth and Partnerships to grow brand affiliations and strategic partnerships.


Education and Experience

  • Master's degree in Marketing or a related field.
  • Minimum 5-6 years of experience designing and executing marketing campaigns and developing brand and marketing strategies.
  • Experience managing social media, content and project management principles and techniques.
  • Proficiency with CRM software such as HubSpot and CMS platforms such as WordPress.
  • Well-developed research and analysis skills to transform data into actionable strategies.
  • Excellent written and verbal communication skills with a consumer-centric perspective and strong storytelling ability.

10. Sr. Brand Strategy Manager (Brand Rollout and Naming)

Embedded within the marketing organization, the Sr. Brand Strategy Manager leads brand strategy including product positioning, naming, and a 5-year brand rollout plan, serving as the primary brand evangelist across company leadership and cross-functional teams. Working closely with Marketing Insights, communications managers, and regional marketing teams, this role quantifies the business impact of brand marketing and enables consistent brand expansion into new geographies.


Leadership Responsibilities

  • Lead brand strategy including aligning product positioning statements and messaging to the brand promise.
  • Serve as lead evangelist of the brand, influencing company leadership and cross-functional teams to ensure brand promise is reflected in all marketing work and customer experience.
  • Manage the 5-year rollout of the brand and identify new milestones and deliverables that support the strategic marketing plan.
  • Own brand measurement and health metrics and work with Marketing Insights to quantify the impact of brand marketing on the business.
  • Lead naming for products, services, apps and features across the organization.
  • Collaborate with communications managers to drive brand alignment across customer communications.
  • Develop playbooks and collaborate with regional marketing teams to support expansion of brand strategy into new regions.
  • Oversee budget and forecasting to support brand objectives.


Knowledge Skills and Abilities

  • Minimum five years of related experience in brand strategy or brand management.
  • Experience in core brand disciplines including positioning, brand architecture and frameworks, naming, brand identity and standards.
  • Experience building and evolving brand strategies, platforms and architecture, and creating compelling messages across campaigns and channels.
  • Excellent organizational skills with capability to handle everything from strategy to small implementation details.
  • Confident brand ambassador able to lead tough strategic debates with leaders throughout the organization.

11. Brand Strategy Manager (Banking and Financial Services)

As part of the Brand and Marketing Strategy team, you'll drive change in support of its transformation agenda in a way that is both customer-centric and purpose-led.


Reporting to the Brand and Marketing Strategy leadership, the Brand Strategy Manager defines and manages brand and marketing strategy for a major banking organization, embedding unique brand experiences throughout the customer journey to support the transformation agenda. Partnering with partner agencies, marketing planning, and the Customer Engagement and Innovation Division, this role ensures marketing activity connects to business objectives and delivers on the brand's sustainability purpose.


Role Responsibilities

  • Manage the definition of the brand and marketing strategy.
  • Work with partner agencies and marketing planning to ensure alignment to brand and marketing strategy.
  • Help develop and embed unique brand experiences throughout the customer journey.
  • Understand how delivered activity supports business objectives and proactively build learning into future activity.
  • Contribute to the Marketing and wider Customer Engagement and Innovation Division to achieve business objectives and support Sustainability programs that deliver on brand purpose.


Qualifications and Experience

  • Working experience of identifying key customer insights and applying them to a business setting to influence operating model and ways of working.
  • Experience in brand and marketing strategy, ideally applied in complex services businesses.
  • Strong communication, influencing, problem-solving and data analysis skills.
  • Inquisitive mindset with ability to find new approaches and bring them into the business.
  • Fluency in English and knowledge of other languages.

12. Brand Strategy Manager (Talent Ventures and CPG)

Brand Strategy Manager refines growth strategy for talent-backed ventures and CPG and DTC brands by analyzing related categories, proposing line expansion opportunities, and project managing strategic growth initiatives across a portfolio. Success in the position means driving quantifiable results as an individual contributor while representing brand interests in meetings with talent, business owners, and leadership across the Ventures portfolio.


Day-to-Day Responsibilities

  • Make strategic growth recommendations by analyzing related categories and proposing line expansion opportunities for future development.
  • Project manage communications and timelines for strategic growth initiatives.
  • Attend meetings with talent and business owners while representing the best interests of the brand.
  • Explore marketing trends, emerging technologies and best practices to add value to sponsorship programs.
  • Support department-wide development initiatives and troubleshoot operational issues within portfolio companies.


Position Requirements

  • 3-5+ years of experience in brand management and brand strategy in CPG and DTC businesses, with quantifiable results as an individual contributor.
  • Experience interfacing with talent, preferably in building ventures.
  • Experience in strategic planning and implementation of strategic plans.
  • Strong business acumen with outstanding organizational and presentation skills.
  • Ability to lead projects and manage multiple staff including freelancers and vendors.

13. Brand Strategy Manager (Digital Brand Experience)

The Brand Strategy Manager delivers scalable brand insight and optimization across all brand touchpoints, serving as brand guardian and working directly with Sales, Marketing, and Product to drive brand experience aligned with positioning and guidelines. The role operates within a cross-functional digital environment, partnering with product development lifecycle stakeholders to ensure brand is consistently reflected across all internal and external activations.


Areas of Ownership

  • Uncover key brand insights and opportunities for scalable user development by focusing on data.
  • Manage messaging house with insights, proof points and success stories.
  • Monitor all brand touchpoints and create transparency on optimization opportunities.
  • Serve as brand guardian assuring consistency and relevance to drive a strong brand profile within set guidelines.
  • Participate in the product development lifecycle to ensure brand is well reflected.
  • Inform the development of new marketing campaigns based on insights and brand positioning.
  • Work directly with Sales, Marketing and Product to focus on activities that will drive brand experience.
  • Generalize learnings and best practices into scalable frameworks.


Technical Qualifications

  • Minimum three years of professional experience in brand management or brand-related project management.
  • Experience in the positioning and repositioning of digital brands.
  • Ability to manage multiple projects from inception to completion in a highly cross-functional environment.
  • Strong written and verbal communication skills with fluency in English.
  • Strong understanding of brand and brand experience with ability to organize content and set direction in the face of ambiguity.

14. Senior Brand Strategy Manager (Brand Vision and Thought Leadership)

Sitting at the intersection of brand strategy and organizational culture, the Senior Brand Strategy Manager builds brand vision and philosophy from scratch, creating tone of voice, high-level messaging, and thought leadership practices that connect core values across internal and external audiences. Operating across all departments and collaborating with respective teams to scale brand vision company-wide, this role shapes the foundational brand identity that guides all internal and external communications.


Strategic Initiatives

  • Build brand vision and strategy from scratch including core values, voice, positioning, key messages and guidelines.
  • Create brand philosophy that connects the dots within the company and with external audiences.
  • Integrate core values into day-to-day business life across the organization.
  • Create engaging brand storytelling for external and internal audiences.
  • Scale new brand vision across the company by collaborating with respective departments.
  • Create tone of voice and consistent high-level messaging.
  • Build thought leadership practice within the organization.
  • Contribute actively in creative brainstorm sessions and bring new ideas to the table.

Experience and Qualifications

  • 6+ years of prior experience in brand marketing and thought leadership.
  • Ability to catch and communicate the spirit of the company vividly to stakeholders and the entire team.
  • Creative visioner and passionate storyteller with strong strategic thinking skills.
  • Excellent written and verbal communication skills.
  • Fluency in English and knowledge of other languages.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.