Job Summary:

• Drive major cross-channel campaigns, partnering with teams across the org to lead initial concept brainstorms all the way through to execution
• Develop the upfront brand strategy for key partnerships and activations, and then work in tandem with the partners and Business Development team to achieve the partnership objectives
• Act as the brand champion for key category launches, identifying the target audiences and messaging strategies to grow its awareness and orders on the goPuff platform
• Live and breathe the goPuff brand, driving consistency across marketing assets and in multi-channel communications. 
• Influence and guide partner teams. 
• Understand how growth and brand marketing teams work together to drive results
• Oversee brand strategy for any new businesses and brands, this may include brand positioning, messaging architectures or creative sub-brand development.
• Partner closely with the insights and analytics teams to incorporate data into all upfront strategy creation and to produce actionable reports following campaigns and launches.
• Understand the principles and framework of the Sage brand architecture
• Work with senior brand leadership to continue to shape and evolve the strategy over time or address any changes/extensions to the framework.

Skills on Resume: 

• Strategic Brand Management (Hard Skills)
• Cross-functional Team Leadership (Soft Skills)
• Creative Concept Development (Hard Skills)
• Partnership Management (Soft Skills)
• Target Market Analysis (Hard Skills)
• Data-driven Decision Making (Hard Skills)
• Multi-channel Marketing Coordination (Hard Skills)
• Brand Evolution and Adaptation (Soft Skills)

Job Summary:

• Management & oversight of channel launches on social media and/or EC Sales Channels
• Oversee daily management of client accounts
• Oversee/coordinate with dedicated & shared resources to achieve objectives
• Allocate tasks & client requests to functional teams
• Develop & manage monthly operations plans & ensure results (sales target & investment)
• Coordinate internally & with 3rd parties on marketing campaigns (in & out of e-commerce platforms)
• Develop both short and long-term strategic approaches for clients
• Oversee monthly/quarterly/annual reporting
• Oversee yearly strategy for clients
• Develop multichannel tactical approaches (in & out of EC platforms to achieve performance expectations)

Skills on Resume: 

• Strategic Channel Management (Hard Skills)
• Client Account Oversight (Soft Skills)
• Resource Coordination (Soft Skills)
• Task Allocation (Soft Skills)
• Operations Planning (Hard Skills)
• Campaign Coordination (Hard Skills)
• Strategic Planning (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary:

• Develop and define what the brand stands for
• Developing brand strategy, and architecture.
• Set clear brand priorities and objectives based on a detailed understanding of the customer strategy, commercial performance and business opportunities.
• Set high-level propositional briefs and guide all those who contribute to the brand journey.
• Define and communicate customer segmentation and targeting approach for the brand including a customer growth plan with clear targets.
• Measure, analyze, and monitor the performance and value of the brand with customers.
• Support in communicating the Brand Strategy & Customer Segmentation to the wider business including Strategy, Insights, Finance, Operations, Customer and Creative teams.
• Supports the development of the 360 Marketing & Content strategy for the Digital and Consumer division within C&A, synthesizing internal needs and consumer inisghts with digital & consumer trends
• Collaborates with internal C&A stakeholders, such as HOFs Brand Marketing, HOF Creative, Digital Growth Managers, Corporate Communication, and Channels to develop a clear understanding of needs
• Supports the creation of seasonal Marketing and Content plans
• Ensures and enables continuous learning through collaboration with agencies and analytics on the effectiveness and efficiency of the published content with the respective internal functions

Skills on Resume: 

• Brand Development and Definition (Hard Skills)
• Brand Strategy and Architecture (Hard Skills)
• Strategic Planning (Hard Skills)
• Propositional Briefing (Hard Skills)
• Customer Segmentation and Targeting (Hard Skills)
• Brand Performance Measurement (Hard Skills)
• Communication and Collaboration (Soft Skills)
• Content Strategy Development (Hard Skills)

Job Summary:

• Responsible for creating Strategy and planning for various brands across all digital platforms.
• Develop inspiring and single-minded briefs that result in extraordinarily creative and high-performing campaigns.
• Mine research and insights to develop relevant brand platforms and campaigns.
• Filter audience, cultural, and contextual analysis to lead to new brand opportunities.
• Plan and execute planning and ideation sessions at the agency.
• Work on new business pitches and special projects
• Stay on top of developments within the client’s industry, and digital landscape and pass on this knowledge to the rest of the team.
• Understanding and passion for digital marketing and innovative marketing solutions
• Manage day-to-day naming requests including accepting requests, engaging stakeholders for information, unpacking multiple approaches, and assessing each solution, 
• Providing a point of view with rationale, engaging legal function for clearance, conducting follow-up discussion, and documenting outcomes through an online tracker

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Creative Brief Development (Hard Skills)
• Research and Insights Utilization (Hard Skills)
• Opportunity Identification (Hard Skills)
• Facilitation and Ideation (Soft Skills)
• New Business Development (Soft Skills)
• Industry and Digital Landscape Awareness (Hard Skills)
• Naming Management (Hard Skills)

Job Summary:

• Developing a multi-year brand strategy to win with guests, partnering closely with Brand Managers, Product and Vertical
• Working with a team of Brand Managers to prioritize the stories and campaigns that are best going to deliver strategic choices
• Serving as the hub and collaborative partner to the Product, Merchandising Marketing and Retail teams with respect to seasonal sustainability initiatives, partnering closely with the Director – Sustainability
• Delivering clear briefs, messaging, and expectations to the Creative and Content teams to ensure visual language matches the positioning
• Working closely with the Analytics function to track performance and inform future strategies
• Representing Brand at key stage gates and be a voice for Brand with other departments and the Senior Leadership Team
• Building out guest’s journey to ensure we show up at the right place at the right time with the right message
• Driving the development of a multi-year brand strategy for all regions and channels
• Partnering closely with Sustainability, Design, Merch, Vertical and Brand to create cross-functional alignment
• Driving future season focuses across the organization by delivering actionable insights
• Share information with the organization at internal stage gates

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Collaboration (Soft Skills)
• Sustainability Integration (Hard Skills)
• Communication (Soft Skills)
• Data Analysis (Hard Skills)
• Stakeholder Management (Soft Skills)
• Customer Journey Mapping (Hard Skills)
• Cross-Functional Alignment (Soft Skills)

Job Summary:

• Serve as the key advisor to the firm's client base, focusing on the delivery of commercial and strategic due diligence and growth strategy engagements.
• Strategy, M&A Support, Marketing & Sales, Digital Transformations, Innovations, Data & Analytics, and Economic Consulting.
• Perform a variety of growth strategy services, including but not limited to, profitability assessment, market sizing, commercial due diligence and go-to-market strategy.
• Work closely with a Partner to help build relationships and business develop Private Equity, Industrial, Consumer, TMT, Energy, Healthcare, Aerospace, and Mobility clients to develop the firm's offering in this space.
• Participate in the development of the firm's Strategy Practice including market expansion, recruitment and internal development of staff and organisational structure.
• Contribute to meaningful agency content and support agency outreach participation
• Partner with the Insights and Brand Strategy Director to identify ways to enhance the Insights and Brand Strategy portfolio of tools, services and deliverables
• Oversee the management of insights and brand strategy content and information resources
• Manage, update and maintain team processes, training docs, tools and templates
• Contribute to the preparation of accurate and well-considered proposals, plans and scoping documents for current and prospective clients

Skills on Resume: 

• Strategy (Hard Skills)
• M&A Support (Hard Skills)
• Marketing & Sales (Hard Skills)
• Digital Transformations (Hard Skills)
• Innovations (Hard Skills)
• Data & Analytics (Hard Skills)
• Economic Consulting (Hard Skills)
• Relationship Building (Soft Skills)

Job Summary:

• Lead the development of the GMPI (GM Premium Import) platform's Visual Identity, including Identity Guidelines (logo, visual language, motion system, scent, etc.). 
• Manage the appropriate agencies through this process-including project management, provide strategic and creative direction, and achieve approval from leadership.
• Create and execute clear, concise guidelines to ensure visual identity is consistently and correctly being represented across all GMPI channels and communications. 
• Communicate guidelines and updates to all relevant cross-functional partners-including external and internal partners.
• Ensure identity integrity by providing input to relevant content and assets.
• Provide input to UX / UI teams to ensure identity is correctly articulated through digital customer touchpoints.
• Support the market research team in testing key identity elements with the target customer.
• Provide strategic brand consultation to colleagues on matters related to brand architecture strategy to ensure naming, categorizing, and positioning (of products, programs, capabilities, global taglines, and other Sage entities or items of importance) are aligned with the brand direction 
• Help the audience easily understand offerings.

Skills on Resume: 

• Visual Identity Development (Hard Skills)
• Project Management (Hard Skills)
• Creative Direction (Hard Skills)
• Communication Skills (Soft Skills)
• Brand Integrity Maintenance (Hard Skills)
• UX/UI Collaboration (Hard Skills)
• Market Research Support (Hard Skills)
• Brand Consultation (Soft Skills)