BRAND PARTNER JOB DESCRIPTION

Compiled Brand Partner job descriptions spanning sports, beauty, tech, and media to help job seekers and hiring teams benchmark role requirements.

Brand Partner Job Description Template

1. About the Role

A Brand Partner who understands CPG buyer psychology but cannot close a $1M multi-year commitment leaves revenue on the table and cedes ground to competing platforms. Precise. That gap is what this role exists to prevent, owning the full sales relationship from first outreach through signed contract within an influencer content and paid media environment where Fortune 500 brands and their agency partners make the buying decisions. The Brand Partner carries a quota, manages a named account and category list, and translates audience data and platform performance into proposals that move budget.

2. Position Summary

As the Brand Partner, you will drive new business and manage existing accounts within the digital media and influencer marketing sector, converting brand and agency relationships into committed annual and multi-year revenue. You will operate within a revenue team alongside creative strategy and talent functions, with scope spanning CPG, entertainment, apparel, and adjacent consumer verticals.

3. Why Join Us

Career Impact: Carrying and closing $1M-plus deals in digital media sales builds the kind of consultative selling record that opens doors to senior account and sales leadership roles in the influencer and performance marketing industry.

Business Impact: The accounts you close and retain directly determine quarterly revenue attainment, and the multi-platform proposals you write shape how brand budgets flow toward influencer and paid media over multi-year cycles.

Growth Opportunity: Consistent quota achievement in this seat, combined with exposure to Fortune 500 agency relationships, positions you for a director-level move overseeing a category team or regional sales pod.

4. Key Responsibilities

  • Drive new business development by identifying and activating brand prospects with influencer campaign and paid media solutions.
  • Own the complete sales cycle including prospecting, outreach, pitching, negotiating, and closing new business to quota.
  • Build and grow a named account and category list through existing relationships, research, and high-volume outreach.
  • Develop multi-platform proposals spanning audio, branded content, newsletters, and video sponsorships tailored to each partner's campaign KPIs.
  • Leverage audience data and platform performance insights to strengthen pitches and close committed annual contracts.
  • Forecast, track, and report on pipeline and revenue attainment against quarterly targets set by sales leadership.
  • Mentor junior team members and contribute to refining the team's in-market partner approach and pitch best practices.

5. Required Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.
  • 3 or more years of digital media sales or business development experience, with a proven track record of meeting or exceeding quota.
  • Demonstrated experience closing committed deals with annual contract values of $1M or more.
  • Established relationships within CPG, entertainment, apparel, or restaurant verticals at both brand-direct and agency levels.
  • Strong knowledge of the digital advertising industry including how brands and media agencies plan and buy influencer and performance media.
  • Ability to interpret audience data and campaign analytics and translate findings into persuasive client proposals.
  • Excellent verbal and written communication skills with a strong foundation in presentations and stakeholder meetings.

6. Preferred Qualifications

  • Experience managing RFP responses and building tailored multi-platform activation proposals for Fortune 500 clients.
  • Familiarity with organic and promoted content best practices across major social platforms relevant to CPG and consumer brand campaigns.
  • Background in cross-functional environments working alongside creative strategy, talent management, or content production teams.
  • MBA or equivalent advanced business education.

7. Success Metrics and Environment

  • Quarterly and annual quota attainment rate, measured against signed committed contract value.
  • Pipeline coverage ratio, reflecting the volume and quality of active opportunities relative to quota.
  • Average deal size, tracking progress toward $1M-plus annual contract benchmarks.
  • New logo acquisition count per quarter, measuring the rate of net-new brand and agency partners closed.
  • Multi-year contract rate, reflecting the share of closed deals structured as commitments beyond a single year.
  • Typical tools: CRM platforms (commonly Salesforce or HubSpot); presentation and proposal tools (commonly Keynote or PowerPoint)

8. Compensation and Benefits (US Market Benchmark)

  • Base Salary Range: $75,000 to $110,000 annually, depending on seniority and location.
  • Bonus: Commission and performance bonus tied to quota attainment, uncapped in most structures.
  • Equity: Equity or stock options common at growth-stage media and tech companies.
  • Health Benefits: Medical, dental, and vision coverage standard; employer contribution varies by company.
  • PTO: 15 to 20 days annually, with some employers offering unlimited PTO.
  • Common Perks: Remote or hybrid flexibility, travel to client meetings and industry events, professional development budget.


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO and Legal

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, and local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team at any stage. Final offers are contingent on successful completion of a background check. Candidates must be authorized to work in the United States without sponsorship now or in the future.

Brand Partner Job Description Example

1. Brand Partner Solutions (Sports Marketing)

The Brand Partner Solutions team serves as an internal agency dedicated to producing sales and marketing materials, from pitch decks to creative collateral, that fuel sponsorship campaigns across sports, media, and entertainment. The Brand Partner Solutions role collaborates with internal departments and external vendors to advance partnership development from prospect initiation through deal closing, directly supporting revenue and brand growth goals.


Key Responsibilities

  • Collaborate with Brand and Partner Solutions team members to construct platform strategy and ideas that resonate against prospect and partner objectives.
  • Leverage creative tools to create sales and marketing materials including pitch decks, blueprints, mock-ups, graphics, and collateral.
  • Use internal and external resources to uncover insights that direct strategy and integrate data into materials to strengthen ideas and stories.
  • Join and assist with brainstorm sessions and strategy meetings as appropriate.
  • Collaborate with other departments including Marketing, Community, and DE and I teams to craft thoughtful platforms and amplify priority initiatives.
  • Support the implementation of the Partnerships creative process and management of prioritization queues, project timelines, and stakeholder communication.
  • Liaise with Marketing colleagues to foster creative connectivity and share learnings and best practices.
  • Assist with the communication and production process with external agencies and vendors.
  • Steward the successful implementation of the Partnership Development process from prospect initiation through new deals closing.
  • Support the Partnership Marketing and Premium Hospitality groups with renewal and upsell needs and strategy.
  • Attend partner and prospect meetings to help pitch ideas and contextualize platforms.
  • Monitor industry trends and emerging opportunities to draw inspiration and stimulate innovation.


Required Qualifications

  • Bachelor's degree in Sports Management, Business, or Marketing required.
  • 2 years of experience in integrated marketing, advertising, sponsorship, account management, or agency environments.
  • Experience in media, experiential, or brand consulting settings.
  • Proficiency in Adobe Creative Cloud including Photoshop, Illustrator, and InDesign.
  • Proficiency in Apple Keynote and Microsoft Office Suite preferred.
  • Strong verbal and written communication skills with the ability to effectively present ideas to stakeholders.
  • Intellectually curious and creative, with a passion for culture, sports, media, and entertainment.
  • Digitally savvy and analytically focused, with a desire to learn.
  • Capacity to excel in a fast-paced environment and support multiple projects and stakeholders.

2. Senior Marketing Specialist, Brand Partner Marketing (Beauty Retail)

Embedded within the Brand Partner Marketing function at Ulta Beauty, the Senior Marketing Specialist, Brand Partner Marketing develops creative briefs and executes campaigns across cross-functional teams including Merchandising, Data Analytics, and Consumer Insights. Working closely with the Senior Manager and Program Manager, this role refines performance reporting by integrating sales data, customer segmentation metrics, and social listening to measure marketing efficacy and inform strategic decisions.


Core Functions

  • Collaborate with the Senior Manager and Program Manager to develop creative briefs.
  • Execute campaigns and initiatives across cross-functional teams.
  • Provide support for the Brand Partner Marketing team including project timeline maintenance.
  • Asset tracking and hand-off, and campaign execution.
  • Deliver detailed recaps demonstrating the performance of strategic marketing programs to internal teams and brand partners.
  • Collaborate cross-functionally with Merchandising, Data Analytics, and Consumer Insights to leverage data sources for performance reporting and measuring marketing efficacy.
  • Maintain knowledge of the beauty category including customer needs, trends, internal operation processes, and competitive landscape.


Qualifications and Experience

  • Bachelor's degree required.
  • 3 years of marketing or advertising experience.
  • Knowledge of general marketing practices and beauty category trends.
  • Strong understanding of Microsoft Office programs.
  • Strong project management skills and experience with impeccable organization and prioritization.
  • Demonstrated creativity and creative management including collaboration with creative teams and agency partners.
  • Ability to interpret data, insights, and trends to drive strategic initiatives preferred.
  • Experience developing and executing marketing strategies preferred.
  • Effective interpersonal skills that foster cross-functional collaboration at all organizational levels.
  • Solid written and oral communication skills that help influence decision making and inspire great work.

3. Brand Partner Manager (APAC Co-Marketing)

Reporting to the global marketing leadership, the Brand Partner Manager owns key account relationships for ZEISS in China and the APAC region, developing strategic communication concepts across digital, POS, and trade show touchpoints for mobile imaging partnerships. Partnering with digital content managers, local teams, and international colleagues, this role ensures brand compliance and tracks co-marketing performance to grow brand value across the region.


Primary Duties

  • Serve as key account manager for existing brand partnerships in China and represent ZEISS in the APAC region on business trips.
  • Acquire deep market understanding in mobile imaging to develop strategic communication concepts for digital, POS, and trade show touchpoints.
  • Align editorial plans and claims with partners to elaborate joint co-marketing plans for the APAC region.
  • Develop multi-media content with internal sources and agencies to position ZEISS Brand in advertising materials and campaigns in compliance with Brand Guidelines.
  • Coordinate projects across functions within a global enterprise matrix and ensure alignment with local teams.
  • Participate in the implementation of marketing projects with partners worldwide including master classes, media events, and photo shootings.
  • Ensure brand quality and secure brand compliance for international co-marketing campaign execution.
  • Track performance of co-marketing efforts through monitoring and evaluate activities for operational excellence and brand value growth.
  • Contribute ideas and collaborate with international colleagues on existing and potential new partnerships with focus on China.


Skills and Qualifications

  • Successfully completed studies in brand strategy, brand management, product marketing, communication, or customer journey design.
  • Several years of relevant professional experience including digital or new tech implementation.
  • Skills in concept and campaign development with an extensive understanding of processes and target groups.
  • Deep understanding and passion for culture with a strong sense for trends.
  • Strong analytical, interpersonal, and communication skills with an independent, well-structured, and goal-oriented working style.
  • Strategic and entrepreneurial thinking with an open mindset and intercultural compatibility.
  • Fluent in business English and Chinese.
  • Work experience with European culture and willingness to travel internationally.

4. Brand Partner Lead (CPG Influencer Media Sales)

Sitting at the intersection of influencer marketing and data-driven media, the Brand Partner Lead shapes a book of business with Fortune 500 companies and their agency partners by educating them on performance-based influencer content planning across the Linqia network. Operating across the full sales cycle from prospecting through closing multi-year commitments of $1M or more, this role delivers revenue growth while mentoring team members and refining the in-market partner approach.


Duties

  • Work with Fortune 500 Companies and their agency partners to educate them on the merits of influencer content planning.
  • Apply a consultative sales approach focused on client objectives while maintaining urgency on closing deals.
  • Convey the solution with passion, focusing on the value of targeted, performance-based, user generated content at scale.
  • Leverage insights and analytics to penetrate clients and close deals through data-driven media solutions.
  • Develop strategic client relationships through large annual and multi-year contractual commitments of $1M or more.
  • Drive open opportunities to close in quarter while building a strong pipeline for subsequent quarters.
  • Build a book of business from the ground up and mentor team members in preparation for additional leadership.
  • Develop and refine the in-market partner approach by becoming a lead story teller and educating clients on platform best practices.
  • Proactively manage a rapidly growing sales pipeline and channel.


Education and Experience

  • Bachelor's degree required, MBA a plus.
  • 5 years of proven success selling in digital sales and online media to executive-level brand clients and agency partners.
  • Demonstrable experience closing committed deals in excess of $1M annually with a proven track record of consistent quota achievement.
  • Established and transferable relationships in CPG, restaurant, apparel, or entertainment verticals.
  • Deep knowledge of promoted and organic best practices on all major social media platforms.
  • Deep understanding of the advertising industry including client-direct and key agency relationships.
  • Strong consultative sales skills with a collaborative and flexible workstyle and competitive drive to win.
  • Excellent presentation, public speaking, problem solving, and negotiating skills.
  • Experience navigating, communicating, and leading in a cross-functional environment.

5. Sr. Brand Partner (Consumer Tech and Media Sales)

A key member of Morning Brew's revenue team, the Sr. Brand Partner leads the full sales cycle across Consumer Tech, Media, Entertainment, and Gaming categories, weaving together multi-platform activations that span audio, branded content, events, newsletters, and video sponsorships. Collaborating across account management, creative, and analytics functions, this role builds and grows a category list while forecasting and meeting quarterly sales targets that sustain Morning Brew's business growth.


Accountabilities

  • Manage the full sales cycle from meeting with decision-makers, understanding campaign KPIs, to negotiating and closing new business.
  • Develop consultative partnerships across Morning Brew's franchises with a key focus on breaking into priority business within Consumer Tech, Media, Entertainment, and Gaming.
  • Own and grow an account and category list through existing relationships, outreach, prospecting, networking, and research.
  • Vet and find decision-makers at qualified companies in relevant categories.
  • Educate potential brand partners on Morning Brew's ad offering and weave together multi-platform activations across audio, branded content, events, newsletters, and video sponsorships.
  • Understand and utilize specific data and audience insights that define Morning Brew's audience.
  • Prospect and reach out to a high volume of new and qualified partners.
  • Forecast, track, and report on sales performance, meeting quarterly targets set by management.


Background and Experience

  • Bachelor's degree required.
  • 7 years of total media experience with 3 years of direct media sales experience required.
  • Experience specifically calling on Consumer Tech, Media, Entertainment, and Gaming categories with knowledge and existing relationships.
  • History of meeting and exceeding sales quotas through the sale of complex deals.
  • Thorough understanding of the full sales cycle including researching, prospecting, outreach, pitching, negotiating, and closing deals.
  • Ability to lead and close an RFP process, creating tailored partner proposals including native digital content, audio integrations, long-form content, social media, and virtual event sponsorships.
  • Strong foundation in client presentations and meetings with excellent verbal, written, and presentation skills.
  • Exceptional teamwork and collaboration skills with a strong sense of accountability.

6. Brand Partner (Influencer and Digital Media Sales)

Sustained revenue at MagicLinks depends on the Brand Partner, who drives new business by activating brands through video influencer campaigns and paid media placements across fashion, beauty, tech, and lifestyle categories. Based within a collaborative team structure alongside Creative Strategy and Talent, the Brand Partner tracks pipeline via CRM and supports Director-level initiatives across all segments of the business.


Key Deliverables

  • Drive new business development by seeking and activating relevant brands with MagicLinks strategic solutions including video influencer campaigns and paid media placements.
  • Meet or exceed quarterly sales goals.
  • Track leads and sales pipeline progress via CRM.
  • Prospect and set up larger scale meetings with Director.
  • Work closely with Creative Strategy and Talent Teams to build and implement brand campaigns.
  • Assist MagicLinks Directors with high-level projects across all segments of the business.


Experience and Qualifications

  • Bachelor's degree required.
  • 1-3 years of experience in media sales and business development.
  • Knowledgeable about the global retail industry especially across fashion, beauty, tech, sustainability, sports, cooking, and home.
  • Experience with leading social platforms including YouTube, Instagram, TikTok, and Facebook.
  • Strong knowledge of sales process.
  • Proficient in Word, Excel, PowerPoint, email marketing systems, and various CRM tools.
  • Proficiency in Adobe Illustrator preferred.
  • Passionate about the future of digital media and technology with curiosity to learn more.
  • Highly motivated self-starter capable of producing high quality work under tight turnaround times.
  • Articulate and engaging with excellent verbal and written communication skills.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.