Published: Nov 13, 2024 - The Affiliate Marketing Manager is responsible for researching and recruiting new affiliates, negotiating exclusive partnership deals, and optimizing affiliate commissions. This position collaborates with cross-functional teams to execute affiliate campaigns, analyze performance metrics, and scale programs using internal and external tools. Additionally, this role maintains an affiliate and influencer database, provides marketing materials, and supports affiliates through trade shows and contract negotiations.
Tips for Affiliate Marketing Manager Skills and Responsibilities on a Resume
1. Affiliate Marketing Manager, Digital Growth Agency, Austin, TX
Job Summary:
- Lead the vision, strategy, and execution of Getaway’s affiliate & influencer programs in order to grow the channels at scale
- Integrate affiliate & influencer efforts & results into Getaway’s broader marketing strategy to support both existing and new locations
- Solidify a structured, and streamlined process to grow existing affiliate & influencer relationships, while activating new partnerships
- Lead the outreach, negotiation, tracking, and analysis for all affiliate & influencer relationships at Getaway
- Identify and test new categories for the affiliate & influencer channels, reporting insights to the broader marketing team
- Track, analyze, and report on business metrics as they relate to the affiliate & influencer channels
- Partnership with Getaways content strategy and search teams, to help inform Getaway's SEO presence and strategy
- Drive a culture of innovation and testing with new customer offers partners, and promotions, delivery through a test-and-learn strategy.
- Promotional campaign planning and execution
- Manage transaction validations, fraud management, program invoicing, and the affiliate payment process
- In charge of identifying, onboarding and managing affiliates and influencers, including trucking-related businesses and social media influencers, and maximizing DAT visibility through affiliate websites, social media and other channels.
- Responsible for driving and growing affiliate marketing programs such as increasing trackable revenue, improving processes and tools, and increasing the number of participating partners.
- Manages and maintains monthly analytics and commission reports.
- Ensures that affiliates adhere to guidelines and contracts.
- Coordinate and communicate regularly with key internal stakeholders and teams on affiliate and influencer programs and marketing campaigns to increase transparency and understanding of these programs throughout the company.
Skills on Resume:
- Strategic Vision (Soft Skills)
- Relationship Building (Soft Skills)
- Data Analysis (Hard Skills)
- Marketing Integration (Hard Skills)
- Campaign Execution (Hard Skills)
- Process Optimization (Hard Skills)
- Financial Management (Hard Skills)
- Compliance Management (Hard Skills)
2. Affiliate Marketing Manager, Bright Horizon Media, Denver, CO
Job Summary:
- Research and recruit new publishers and affiliates to join programs.
- Contact prime affiliates for exclusive partnership campaigns and promotions.
- Negotiate and optimize various deals and commissions with publishers.
- Plan, execute, and oversee affiliate campaigns and promotions.
- Work in collaboration with various suppliers to create co-op affiliate campaigns.
- Analyze sales, conversions, traffic, voids, and potential fraudulent behavior.
- Work with marketing cross-functional teams to align efforts and utilize the affiliate platforms for company initiatives and goals.
- Work with affiliate platform dedicated teams to find more opportunities and scale programs to increase performance.
- Utilize internal and external tools to improve the various KPIs and prevent fraud.
- Provide all marketing collateral and creative assets for affiliates to market DAT solutions, pricing, and technical support.
- Maintains affiliate and influencer database.
- Manages and maintains affiliate training accounts.
- Provides tactical support for supporting affiliates at trade shows.
- Serves as a link between affiliates and the marketing team.
- Finds new affiliates and social media influencers, and negotiates contracts.
Skills on Resume:
- Affiliate Recruitment (Soft Skills)
- Deal Negotiation (Hard Skills)
- Campaign Execution (Hard Skills)
- Collaborative Campaigns (Soft Skills)
- Data Analysis (Hard Skills)
- Team Collaboration (Soft Skills)
- Program Scaling (Hard Skills)
- Creative Asset Management (Hard Skills)
3. Affiliate Marketing Manager, NexGen Digital, Orlando, FL
Job Summary:
- Manage and orchestrate marketing and sales activities across some marketplaces in the portfolio
- Responsible for the creation, optimization, and maintenance of presence in various marketplaces and the development of the marketplace strategy
- Negotiate and review commercial agreements with partners
- Manage partners to improve results (I.e., Marktplaats.nl, Autoscout24.nl...) )
- Boost the performance of marketplaces and affiliates
- Collect the relevant key performance measures of the marketplaces and derive sustainable optimizations from them
- Share insights and best practices with internal stakeholders
- Stay informed on trends in digital technology.
- Build and maintain an exhaustive database of all industry media outlets, industry influencers, prospective partners, and existing partners
- Establish business relationships with key affiliates and influencers to further awareness of the Avail brand
- Monitor and report the performance of affiliates and other key partners on a weekly and monthly basis
- Collaborate with head of partnerships, head of product, and marketing director to execute key go-to-market objectives
- Work to facilitate media appearances and features of executive leadership and Avail as a brand
- Work with the marketing team in creating content and performing outreach to prospective content, affiliates, and media partners
- Work to secure strategic backlinks to Avail educational content and feature pages
Skills on Resume:
- Marketplace Management (Hard Skills)
- Strategy Development (Hard Skills)
- Contract Negotiation (Hard Skills)
- Performance Optimization (Hard Skills)
- Data Analysis (Hard Skills)
- Relationship Building (Soft Skills)
- Content and Outreach Coordination (Soft Skills)
- Brand Awareness Strategy (Soft Skills)
4. Affiliate Marketing Manager, Spark Influence, Nashville, TN
Job Summary:
- Develop client acquisition methods, and strategies and plan through affiliate and partner channels proactively.
- Extract, analyze, and improve affiliate program metrics, activities, marketing materials, enablement programs, and data.
- Advise clients on the best affiliate marketing platforms and tools to use.
- Key vendor evaluation, selection, implementation, and management (affiliate operators and/or agencies).
- Create and optimize content for the Strategic Sales team.
- Collaborate with the Marketing team to generate Partner Enablement marketed materials and campaigns.
- Create and maintain critical connections with top affiliate partners.
- Optimize purchases, renegotiate prices, cancel or renew partnerships/ad buys and update and optimize creative units and media placements.
- Provide thought leadership, strategic insight, and clear communication to internal and external stakeholders.
- Developing the strategy for growing revenue generated from affiliate programs, including publishing partners and influencers.
- Growing, building and maintaining strong win-win relationships with affiliates, making sure they are paid out on time and accurately.
- Managing affiliate platforms from Awin, Shareasale, Tune (Has Offers), and Rakuten (Linkshare) from end to end.
- Working with the marketing team to develop regular promotions for affiliates, and generally owning all operations/quality assurance related to executing WOW’s marketing promotions, keeping all stakeholders across.
- Working with the paid acquisition team to promote the affiliate program, moving large affiliates up the funnel to promote us in a variety of ways.
- Conduct training, mentoring, or otherwise help team members improve knowledge or skills.
Skills on Resume:
- Client Acquisition (Hard Skills)
- Data Analysis (Hard Skills)
- Platform Expertise (Hard Skills)
- Vendor Management (Hard Skills)
- Content Creation (Hard Skills)
- Campaign Coordination (Soft Skills)
- Relationship Management (Soft Skills)
- Team Leadership (Soft Skills)
5. Affiliate Marketing Manager, WebEdge Solutions, Charlotte, NC
Job Summary:
- Coordinate with Editorial and Audience Development stakeholders to identify content opportunities for affiliate programs
- Establish relationships with affiliate partners and identify campaign opportunities, working directly with clients where necessary
- Implement campaigns across TA's portfolio of sites, ensuring that opportunity placements are set up correctly
- Oversee and enforce quality standards for all affiliate ads running across the portfolio
- Conduct market research on affiliate marketing trends and opportunities
- Drive innovation on all things affiliate marketing, including product-testing affiliate marketing solutions across TA's portfolio of sites
- Provide ongoing reporting on performance
- Support of the monetization team and respective initiatives
- Continuously provide leadership support, through critical thinking and a drive to grow and improve team performance
- Assist with testing of new site features, including but not limited to, features that grow the affiliate marketing revenue stream
- Design frameworks with succession planning at the forefront, continuously looking to grow the size, scope and contribution of the role to the wider team.
- Manage day-to-day communication with affiliates, recommend new campaigns and handle all general questions and technical issues
- Provide account management support to existing campaigns
- Manage multiple commitments, prioritize effectively and identify highest leverage areas
- Monitor affiliate activity, analyze performance, identify areas of improvement and recommend ways to optimize performance and increase affiliate-generated revenues
Skills on Resume:
- Content Coordination (Soft Skills)
- Relationship Building (Soft Skills)
- Campaign Implementation (Hard Skills)
- Quality Assurance (Hard Skills)
- Market Research (Hard Skills)
- Innovation in Affiliate Marketing (Hard Skills)
- Performance Reporting (Hard Skills)
- Account Management (Soft Skills)
6. Affiliate Marketing Manager, Innovate Strategies, Dallas, TX
Job Summary:
- Collaborate closely with internal stakeholders on key client accounts
- Prospect and research potential clients and potential affiliate partners
- Conducting all initial outreach to potential affiliates
- Own day-to-day communications with recruited affiliate partners
- Manage projects, tasks, deadlines, and deliverables to meet or exceed client's KPIs
- Provide strategic and tactical support to affiliates
- Continually evaluate and test potential sources of high-quality traffic and demand
- Help affiliates troubleshoot and resolve any affiliate network issues
- Identify potential business development opportunities and surface them to the team
- Answering existing affiliate inquiries and guiding them through onboarding, integration, and launch
- Collaborating with existing affiliates to increase revenue and lower CPA
- Building lists of potential partners and recruiting them to partner program
- Working with Product, IT and other internal teams to execute on operational tasks
- Analyze campaigns performance metrics and budgets
- Ensure compliance guidelines are followed according to internal regulations, analyzing potential risks to any violation
- Track KPIs & report performance to management.
Skills on Resume:
- Stakeholder Collaboration (Soft Skills)
- Client and Affiliate Prospecting (Hard Skills)
- Affiliate Communication (Soft Skills)
- Project Management (Hard Skills)
- Strategic Support (Soft Skills)
- Traffic and Demand Analysis (Hard Skills)
- Problem Solving (Soft Skills)
- Performance Reporting (Hard Skills)
7. Affiliate Marketing Manager, Velocity Partners, Portland, OR
Job Summary:
- Deliver the Affiliate strategy, driving revenue growth and performance for both new & existing partners.
- Reporting on performance, and implementing change when appropriate.
- Manage the entire Affiliate network, planning key campaigns and projects.
- Strengthen existing relationships with all Affiliate partners, continuing to grow these profitable relationships.
- Continue to optimize the Affiliate channels, seeking new innovative opportunities for growth.
- Competitor analysis, ensuring the brand remains competitive.
- Building internal relationships with the marketing (digital) team, and trade and conversion team.
- Maintain affiliate and influencer relationships by staying in contact with them through email, letting them know about upcoming promotions, sending PR products, and being available for all questions, concerns etc.
- Managing “golf pro” affiliate software and approving or denying any incoming affiliate applications
- Prospecting and approaching new affiliates
- Develop and test marketing strategies with partners to drive consistent results
- Manage budgeting and reporting, including weekly pacing and monthly forecasts
- Manage the affiliate promotional calendar and create quarterly newsletters
- Identify like-minded companies that we can partner with to cross-promote products to each other’s audience.
- Manage a team of 4.
Skills on Resume:
- Affiliate Strategy Development (Hard Skills)
- Performance Reporting (Hard Skills)
- Campaign and Project Management (Hard Skills)
- Relationship Building (Soft Skills)
- Innovation and Optimization (Hard Skills)
- Competitor Analysis (Hard Skills)
- Affiliate Software Management (Hard Skills)
- Team Leadership (Soft Skills)
8. Affiliate Marketing Manager, Reach Media Group, Phoenix, AZ
Job Summary:
- Collaborate with the customer success manager to get assistance to be successful in affiliate marketing.
- Coordinate with internal marketing team members to ensure initiatives are in line with the broader marketing strategy.
- Develop and maintain a portfolio of the activities devoted to acquiring customers for Value Base Academy.
- Conduct market research on marketing trends, competition, new products, and pricing to help in deriving the success criteria of the product offerings.
- Aid in planning and execution of sponsored events.
- Lead affiliate marketing globally for the business
- Develop a strategic plan that elevates ThinkMarkets above competition and strengthens the offering for consumers
- Lead the data collection and reporting framework for data-driven insights with BI team
- Serve as the key point of contact for global stakeholders on the affiliate business
- Conduct thorough end-to-end research and recommendations to drive higher efficiency on both the user experience as well as the affiliate sign-up and management process
- Establish and build strong relationships with key publisher affiliates and networks around the world – scaling the model while driving continued innovation through the channel
- Manage affiliate compensation tracking and continually drive data intelligence to minimize risks
- Partner with finance to drive forecast for program performance
- Create and execute affiliate messaging on key tent pole events to maximize reach and opportunity
Skills on Resume:
- Collaboration (Soft Skills)
- Customer Acquisition (Hard Skills)
- Market Research (Hard Skills)
- Event Planning (Hard Skills)
- Global Marketing Leadership (Soft Skills)
- Data Analysis (Hard Skills)
- Relationship Building (Soft Skills)
- Forecasting (Hard Skills)
9. Affiliate Marketing Manager, Pulse Marketing, Seattle, WA
Job Summary:
- Growing the company's affiliate-generated revenue and identifying new potential affiliates through various approaches including social networks, marketplace sites and publisher dashboards.
- Developing the affiliate marketing strategy, ensuring that you are working with the right type of talent.
- Working closely with existing affiliates monitoring activity, analyzing performance, identifying areas of improvement and making suggestions on how to improve performance.
- Maintain communication with affiliates and strengthen relationships
- Negotiate and manage affiliate contracts and commission structures
- Support affiliates in campaign and marketing efforts
- Monitor traffic sources, decide on affiliate prioritisation and reactivate inactive affiliates
- Present reports for relevant program metrics
- Develop and grow affiliate revenue across a network of sites.
- Help create a cohesive strategy for implementing and tracking affiliate links.
- Work with a team to plan, manage, and execute affiliate programs for multiple publishers, including account setup, network implementation, growth and development, day-to-day organization, and budget management.
- Oversee the content-commerce division of editorial with a primary focus on performance and growth.
- Train editors to create affiliate links and answer process questions.
- Analyze pageview and sale data to inform weekly, monthly, and quarterly content decisions.
- Assist with sponsored campaigns, brainstorming content ideas, edits to content, link tracking, and reporting.
Skills on Resume:
- Revenue Growth (Hard Skills)
- Affiliate Strategy Development (Hard Skills)
- Performance Monitoring (Hard Skills)
- Relationship Management (Soft Skills)
- Contract Negotiation (Hard Skills)
- Campaign Support (Soft Skills)
- Traffic Analysis (Hard Skills)
- Content Analysis and Optimization (Hard Skills)
10. Affiliate Marketing Manager, Engage Digital, Miami, FL
Job Summary:
- Develop and grow affiliate and partnership marketing channel
- Identify, recruit, and cultivate new affiliate and partner relationships that will expand reach to new audiences
- Oversee offers, creatives, and landing page testing and optimization, with a primary focus on performance and growth
- Partner with the design team to develop creative assets and landing pages most appropriate for products and for the various partners
- Partner with product leads & affiliate agencies to drive improved funnel performance via an affiliate network.
- Develop an affiliate campaign calendar that leverages seasonal opportunities or events to optimize the affiliate marketing channel
- Lead all affiliate marketing planning for the company.
- Working closely with the Growth, Brand, and Product teams in this effort.
- Develop the Affiliate Marketing strategic roadmap
- Leverages the company's unique value props, promo code strategy, and marketplace position while providing a continued improved return on investment
- Working closely with the creative team to develop a best-in-class user experience & test new landing pages every month across digital channels.
- Own the affiliate content strategy and be responsible for improving conversion via affiliate publishers
- Partner with the data team and growth analysts to develop a reporting dashboard to monitor and report on publisher & affiliate network performance across KPIs.
- Develop quarterly and yearly reports/dashboards that effectively communicate the current state of affiliate marketing performance
Skills on Resume:
- Affiliate Channel Development (Hard Skills)
- Partner Recruitment (Soft Skills)
- Performance Optimization (Hard Skills)
- Creative Collaboration (Soft Skills)
- Funnel Performance Management (Hard Skills)
- Campaign Planning (Hard Skills)
- Strategic Roadmap Development (Hard Skills)
- Data Reporting and Analysis (Hard Skills)
11. Affiliate Marketing Manager, Lighthouse Media, Salt Lake City, UT
Job Summary:
- Build and maintain strong working relationships with publishers, media partners, list brokers, and display network contacts.
- Coordinate with web and production teams to manage the operational/creative campaign setup and approval workflow.
- Work with the marketing team to always be aware of the latest copy, offers and marketing assets available for distribution.
- Research and find new opportunities and partnerships.
- Analyze data to ensure campaigns are meeting allowable CPA goals and ROI benchmarks.
- Run monthly reports for accounting/invoicing.
- Provide some creative direction for email, insert, banners and landing pages.
- Think outside the box to discover new niches, audiences and partnerships that will expand the reach of brand and sales messages.
- Prospect for new life insurance data lead, click and call advertising opportunities
- Build and sustain long-term partnerships with life insurance data lead, click and call publishers
- Optimize bids by partner, and partner sub-source (where applicable) to right-price bids relative to KPI targets
- Manage channel-level monthly budgets, and allocate budgets to partners based on performance and scale
- Work closely with Marketing and Sales teams to ensure we are making requisite adjustments to meet evolving filtering, scheduling and budgeting requirements
- Work with Marketing Analyst to identify additional optimization opportunities (demographics, geo, time of day, etc.)
Skills on Resume:
- Relationship Management (Soft Skills)
- Campaign Coordination (Hard Skills)
- Marketing Asset Coordination (Soft Skills)
- Opportunity Research (Hard Skills)
- Data Analysis (Hard Skills)
- Creative Direction (Soft Skills)
- Lead Generation (Hard Skills)
- Budget Management (Hard Skills)
12. Affiliate Marketing Manager, BrightPath Ventures, Atlanta, GA
- Developing affiliate channels and partners across three consumer brands
- Promo code reporting, management and ongoing improvements across the group
- Ownership of BRG affiliate strategy and rollout
- Content partnerships and growth of affiliate content partners
- Growth of full-funnel affiliate activity in line with key campaigns
- Ensuring all promotions across sites are promoted in the correct channels
- Manage all costs and CPA to ensure reduction in CAC
- Working with new/top Brands, Media Partners, and Digital Advertising Companies on behalf of Clients.
- Maintaining a high level of communication with a proactive approach to deepen the relationship
- Experience with campaigns such as traditional display, contextual/native placements, paid social platforms, mobile marketing, and SEM in a consultative role.
- Ensure that the needs of all clients and partners are met.
- Proactively monitoring all campaigns ensuring quality and scalability.
- Oversee compliance with clients and partners including suppression files, opt-out links, email monitoring, and so on.
- Develop and lead the affiliate strategy and plans as part of the global Growth strategy
- Manage and nurture existing affiliates, partners, agencies and networks, and build strong long-term relationships
Skills on Resume:
- Affiliate Development (Hard Skills)
- Promo Code Management (Hard Skills)
- Content Partnership Growth (Soft Skills)
- Funnel Marketing (Hard Skills)
- Cost Management (Hard Skills)
- Client Relationship Building (Soft Skills)
- Campaign Monitoring (Hard Skills)
- Compliance Management (Hard Skills)
13. Affiliate Marketing Manager, NextWave Advertising, Chicago, IL
Job Summary:
- Build and manage strong relationships with the firm’s affiliate network platform and affiliate partners
- Build and execute campaign testing strategies with partners to drive rapid marketing growth and revenue.
- Manage campaign spend, cost, revenue, and profitability to hit ROAS targets at scale.
- Become an "Affiliate Marketing expert" in the industry, and understand the hot issues and new developments.
- Identify both growth opportunities and challenges to the firm’s business in the future.
- Recruit new affiliate partners and identify new opportunities for growth
- Manage all assets required in the affiliate program and assist with assets for the partnership team.
- Manage all magazine publisher affiliate relationships
- Analyse results and optimize the affiliate program, deliver test and learn plans
- Monitor the competitive landscape to constantly identify new marketing opportunities
- Develop direct partnerships and account manage those partners
- Manage costs of the affiliate channel and drive down the cost of acquiring customers
- Weekly and monthly reporting, invoicing
- Work closely with Growth Managers of all Readly markets to synch with local strategies as well as collaborate on local partnership strategies
Skills on Resume:
- Relationship Management (Soft Skills)
- Campaign Testing (Hard Skills)
- Budget Management (Hard Skills)
- Industry Expertise (Hard Skills)
- Opportunity Identification (Hard Skills)
- Affiliate Recruitment (Soft Skills)
- Asset Management (Hard Skills)
- Competitive Analysis (Hard Skills)
14. Affiliate Marketing Manager, Rising Star Marketing, Minneapolis, MN
Job Summary:
- Be one of the first hires in the new affiliate marketing function
- Focus marketing on helping customers choose MADE and enable them to become the biggest advocates.
- Be joining a growing team of experienced acquisition marketers across social, search, and media channels.
- Renewing affiliate strategy and looking for someone to help us lead this new approach in key markets.
- Ensure we run best practices in the channel and in the market.
- Looking for new opportunities and innovation in the space.
- Working closely with the broader marketing teams to activate affiliate opportunities in content, social and trade.
- Owning and developing the affiliate and partnership channels across markets
- Ensuring the full affiliate marketing opportunities are aligned and activated in line with the overall marketing plan
- Owning and negotiating affiliate platforms & technology deals across the channel
- Evolving the publisher portfolio to include emerging opportunities to extend reach and optimization
- Account management of a wide range of affiliate accounts across multiple markets, finding growth opportunities
- Mind and evolving the portfolio to meet goals
- Defining and Managing the channel creative in partnership with the creative teams
- Reporting on channel performance using data to build highly actionable narratives for short and long term opportunities
Skills on Resume:
- Strategy Development (Hard Skills)
- Customer Advocacy (Soft Skills)
- Best Practices Implementation (Hard Skills)
- Innovation (Hard Skills)
- Collaboration (Soft Skills)
- Program Management (Hard Skills)
- Negotiation (Soft Skills)
- Data Reporting (Hard Skills)
15. Affiliate Marketing Manager, Optimum Reach, Boston, MA
Job Summary:
- Develop the affiliate marketing strategy that ensures long-term sales growth
- Manage affiliates on the affiliate platform
- Manage day-to-day affiliate marketing operations with partners/networks to meet channel KPIs and customer acquisition goals
- Work closely with the Paid Search & SEO teams in order to avoid (PPC) fraud and SEO conflicts through the affiliate channel
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- Constant communication with affiliates via phone, email and newsletters
- Initiate new campaign ideas, incentives and bonuses for affiliate partners
- Deliver marketing reports to senior management
- Proactively recruit and acquire new partners to grow the network
- Research and analyze website industry trends and competitor strategies
- Build and maintain affiliate relationships.
- Continuously engage with affiliates via mail or video calls.
- Rationalization is the key to success.
- Provide excellent service to an existing affiliate.
- Identify, acquire and onboard new affiliates.
Skills on Resume:
- Strategy Development (Hard Skills)
- Affiliate Platform Management (Hard Skills)
- Campaign Optimization (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Process Automation (Hard Skills)
- Affiliate Communication (Soft Skills)
- Partner Recruitment (Soft Skills)
- Market Research (Hard Skills)