WHAT DOES AN AFFILIATE MARKETING MANAGER DO?

• Affiliate Recruitment: Recruit and activate new affiliate partners
• Affiliate Management: Manage and optimize existing affiliate partners
• Revenue Growth Strategy: Structure and incentivize affiliate revenue growth for best ROI
• Campaign Optimization: Manage campaign optimization, creative design & performance reporting
• Technical Troubleshooting: Troubleshoot platform pixels, UTM tags, and tracking
• Revenue Management: Manage channel revenue and profitability
• Performance Forecasting: Forecast and review daily, weekly, and monthly performance
• Budget Management: Report on performance and manage budgets to meet business goals
• Commission Validation: Manage monthly validations on affiliate commissions
• Communication: Brief affiliates and send regular communications on promotions, product launches, etc.
• Relationship Building: Build and maintain relationships with CB-owned affiliates for sustained growth
• Cross-Functional Collaboration: Work closely with product and data teams for affiliate marketing and measurement
• Compliance: Collaborate with legal teams to ensure program compliance
• Creative Collaboration: Partner with creative teams to produce affiliate creative and copy
• Industry Insight: Share knowledge on industry trends, competitor activity, innovations, and opportunities

• Program Leadership: Lead the affiliate and partner marketing program growth, strategy, and planning processes
• Partner Relationship Management: Manage new and existing partner relationships through email, calls, or regular meetings
• Affiliate Account Ownership: Own affiliate accounts and partner marketing-related tools, monitor program issues, performance, and opportunities
• Payout Program Design: Design, build, and implement tiered affiliate payout programs, onboard new affiliates, and implement new promotions
• Asset Management: Implement, maintain, and update affiliate assets (display ads and text links)
• Affiliate Acquisition: Research, identify, and perform outreach in new affiliate acquisition
• Marketing Strategy: Assist in research and recommendations for blogs, white papers, display advertising, and marketing programs
• Program Terms Management: Create and update affiliate program terms of service
• Budget Management: Manage monthly budgets, optimizing for revenue and efficiency goals
• Performance Reporting: Maintain, update, and present performance reports, communicate key findings and areas of improvement
• Campaign Tracking: Track campaign performance against key performance indicators, including order conversions, impressions, clicks, and CTR
• Data Insights: Extract actionable insights from data for optimizing and scaling an existing affiliate program
• Calendar Management: Maintain affiliate placement and exclusive offers calendar
• Negotiation: Negotiate placements, commissions, and exclusives with partners

Payout design appears in most postings now, and the posted role requirements shows how that accountability has grown.

• Payment Management: Ensure payments to affiliates and other partners are on time and accurate
• Order Reconciliation: Process and oversee order reconciliation/cancellations and action inquiries
• Partnership Development: Work closely with the Director of Marketing and VP of Marketing to identify and cultivate new marketing partnerships
• Brand Engagement: Engage with blogs and forums to keep conversation relevant and beneficial to brand identity
• Expansion Strategy: Create a focused expansion strategy and execution plan, including partner recruitment and growth initiatives
• Campaign Management: Work with stakeholders to ensure successful completion of campaigns
• Industry Research: Continually research industry changes and developments, informing stakeholders of trends and recommending improvements
• Opportunity Analysis: Analyze new opportunities, help develop strategy, and execute campaigns across digital marketing channels
• Client Understanding: Maintain a good understanding of each client’s business, marketing objectives, and goals
• Opportunity Identification: Proactively identify opportunities and generate ideas to help clients achieve objectives and goals
• Relationship Building: Build strong relationships with affiliates, clients, and networks through high-standard reports and communication
• External Partnership Management: Work alongside external partners to provide a seamless affiliate marketing experience
• Support Materials: Support marketing and new business development teams with case studies, blog posts, and pitch materials

• Strategy Ownership: Own the affiliate marketing strategy for the business to generate demand and acquire new customers
• Affiliate Coordination: Coordinate and communicate with the affiliate network, ensuring affiliates are informed of seasonal launches, promotions, and campaigns
• Budget Management: Manage the budget for the affiliate program in the UK, IE, and other global markets
• Performance Strategy: Deliver data-driven performance strategy for the acquisition of B2C (and potentially B2B) audiences
• Collaboration: Collaborate with internal teams to improve landing pages and overall marketing campaigns through the affiliate network
• Optimization: Fulfill day-to-day optimizations, including A/B Tests, bid management, budgets, and spend reconciliation
• Growth Opportunity Identification: Proactively identify and capitalize on growth opportunities by building new affiliate partnerships or optimizing existing ones
• Creative Briefing: Write creative briefs and manage the process to ensure affiliates and partners have necessary assets on time
• Campaign Optimization: Optimize and deliver affiliate campaigns to meet business objectives, both financially and strategically
• Effectiveness Monitoring: Own and monitor campaign and channel effectiveness, regularly testing, evaluating, and optimizing campaigns
• Vendor Management: Meet with vendors and partners regularly to ensure performance targets are met
• KPI Measurement: Measure and share results on KPIs across the funnel
• Sales Collaboration: Work with sales teams to drive upcoming campaigns and gather feedback on program performance
• Digital Campaign Management: Manage large budgets and campaigns across digital channels to drive ROI and efficient CAC

Framing large-budget affiliate oversight and efficient CAC in bullets is what resumes built around this day-to-day work demonstrate most clearly.

• Program Management: Oversee the day-to-day management of affiliate and rewards programs to ensure maximum ROI is achieved
• Affiliate Recruitment: Recruit and train new affiliates to maximize the quality and quantity of referral traffic
• Reward Strategy: Develop reward incentives for consumers
• Campaign Development: Initiate new campaign ideas, including incentivization and bonuses for the program
• Sales Strategy: Develop affiliate marketing strategies that deliver specified sales volumes
• Creative Management: Manage creative review and development
• Performance Analysis: Analyze program and campaign activity to identify opportunities for improvement
• Compliance Assurance: Ensure proper compliance with affiliate program rules and guidelines
• Reporting: Deliver program performance reports to advertisers and senior management
• Payment Management: Ensure that commissions and invoices are paid in a timely and accurate manner
• Strategy Alignment: Develop and implement the affiliate marketing strategy, aligned with the company's overall objectives
• Customer Acquisition: Drive new customer acquisition through affiliate channels, maintaining agreed CPA targets
• Network Growth: Diversify and grow the affiliate network through ongoing new business development activities
• Account Management: Proactively manage and optimize top-tier partner accounts, recording all relationship management activities
• Team Leadership: Manage the Affiliate Marketing Executive, providing guidance and supporting development across the channel

Translate CPA tracking work into a resume that reaches a Hiring Manager.