WHAT DOES AN ASSISTANT MARKETING MANAGER DO?
The Assistant Marketing Manager facilitates the development and support of marketing programs to enhance customer engagement and business growth. Designs and executes comprehensive local marketing strategies, ensuring effective communication across all channels. Analyzes market trends and consumer behavior to optimize promotional activities and uncover new revenue opportunities.
A Review of Professional Skills and Functions for Assistant Marketing Manager
1. Assistant Marketing Manager Duties
- Planning: Assist in the development of the marketing calendar.
- Campaign Management: Create and run campaigns ensuring alignment with brand and business objectives.
- Digital Marketing: Be responsible for all digital marketing, across the company website, social media, and email.
- Relationship Building: Build strong relationships with retailers to initiate engagement and provide support.
- Collaboration: Liaise with the national marketing team to discuss campaigns.
- Reporting: Report on sales, metrics, and finances to ensure targets are being exceeded.
- Event Management: Manage events within the center, from beginning to end.
- Data Analysis: Interpret data to drive digital and social growth and engagement.
- Content Strategy: Support line manager in developing content strategy for Quaker across social media platforms.
- Innovation: Support line manager in building a strong relationship with social media platforms and generate pilot tests for pioneering exploration.
2. Marketing Assistant Manager Details
- Trend Analysis: Research marketing and industry trends to inform overall strategy.
- Project Management: Manage projects for the marketing team and act as a quality assurance specialist for the 88 Tactical brands.
- Procurement: Order print materials and other marketing materials for each department.
- Analytics: Compile analytic reports and track spending.
- Creative Direction: Help approve or offer direction on artwork and social media content.
- Meeting Facilitation: Attend meetings, take notes, and disseminate information to the rest of the team.
- Content Creation: Write interesting and informative blog articles to promote 88 Tactical's products and services while capitalizing on trending searches.
- Communications: Create and send internal newsletters, external email blasts, and text message campaigns.
- Web Management: Update website content, assist with event planning, and campaign development.
- Collaboration: Partner with the category marketing team to develop related social media content to successfully launch category major campaigns.
- Content Strategy: Lead owned media content management and maintain own brand fans at a certain level.
- Performance Tracking: Track content performance and continuously optimize to move forward.
3. Assistant Marketing Manager Responsibilities
- Program Development: Provide support and development to all marketing programs and facilitate assistance to develop businesses for key customers.
- Support: Perform assistance and support on marketing and product marketing programs.
- Team Collaboration: Collaborate with the marketing team and provide support to all new product launches and promote in the market.
- Plan Design: Design and develop all local marketing plans and manage all communication with internal and external sources.
- Market Analysis: Monitor customer research activities and interpret all data for developing marketing strategies.
- Promotional Management: Assist all marketing activities and monitor all PR and promotions on all media platforms.
- Strategic Research: Perform research on related strategies and develop appropriate marketing plans.
- Opportunity Identification: Conduct market research to identify new revenue opportunities.
- Data Analysis: Gather and analyze consumer behavior data (e.g., web traffic and rankings).
- Reporting: Create reports on marketing and sales metrics, like conversion rates.
- Event Coordination: Assist with organizing promotional events.
4. Assistant Marketing Manager Job Summary
- Website Management: Assist in managing and administering all Company websites and apps to maintain their user-friendliness, functionality, attractiveness, and security.
- Team Coordination: Coordinate with support teams on Company websites and apps development and maintenance.
- Project Management: Plan and oversee projects starting from gathering users’ requirements, keeping track of the status, managing the time schedule, and performing end-to-end UAT testing until deployment.
- Performance Analysis: Monitor and analyze website and app performance traffic, user behavior, conversion funnels, and goals by Google Analytics, Web Trends, and other tracking tools to provide optimization recommendations.
- UX Optimization: Implement A/B testing to improve UX/UI and conversion rates.
- SEO Strategy: Develop and execute holistic SEO strategies, including metadata, images, content optimization, etc.
- SEO Audits: Conduct regular technical SEO audits, site analysis, and handle live issues.
- Innovation Planning: Plan out future modifications for the websites and apps, and keep abreast of new technologies and software to develop the online presence and success of the websites and apps.
- Team Collaboration: Cooperate with other regional finance team members to strengthen internal controls.
- Financial Administration: Prepare and execute payroll processing, tax reporting, and finance administration work for the Links office.
5. Assistant Marketing Manager Accountabilities
- Marketing Strategy: Plan, implement, and evaluate the Group's marketing strategies to enhance the overall brand image and achieve business objectives.
- Creative Leadership: Lead creative strategies to enhance brand positioning, define brand messages and personality, and explore possible channels to enhance business/brand development.
- Campaign Management: Work closely with third-party service providers in advertising, promotions, and events management to ensure the smooth execution of marketing campaigns.
- Internal Communication: Serve as an internal communication bridge with cross-functional departments.
- Financial Oversight: Direct and evaluate financial aspects, such as budget, expenditure, ROI, and profit-loss projections, and coordinate with the Finance department for well-managed budgets.
- Digital Management: Develop and maintain the company website and social media channels, including regular needs assessment and monitoring internal functionality.
- Market Research: Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Content Management: Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
- Brand Strategy: Develop strategies and plans to enhance the company’s reputation and brand awareness in both B2B and B2C markets