ASSISTANT MARKETING MANAGER RESUME EXAMPLE

The Assistant Marketing Manager orchestrates innovative marketing strategies to bolster merchant acquisition and engagement, leveraging strong partnerships and cutting-edge campaigns. Excels in harnessing data-driven insights for optimizing campaign effectiveness and ROI, enhancing retail customer conversion and loyalty. Coordinates seamlessly with cross-functional teams to execute comprehensive marketing initiatives, driving sales growth and customer satisfaction.

Tips for Assistant Marketing Manager Skills and Responsibilities on a Resume

1. Assistant Marketing Manager Resume Format

Job Summary:

  • Ensure a quality image both internally and externally at all times
  • Manage assigned client advertising expenditures within budget
  • Provide media research to help in business development
  • Regularly exceed clients’ expectations
  • Actively seek out ways to enhance knowledge, skills and experience
  • Contribute to the team’s understanding of the media department’s standard operating procedures
  • Maintain professional relationships with clients and appropriate media representatives
  • Communicate with media vendors to help manage and maintain schedules ensuring best placement and optimum use of budgeted funds
  • Gather statistics and research to help with media plan and directives to guide buying process
  • Help monitor advertising media programs within assigned group of markets


Skills on Resume:

  • Image Management (Soft Skills)
  • Budget Management (Hard Skills)
  • Media Research (Hard Skills)
  • Client Satisfaction (Soft Skills)
  • Self-Improvement (Soft Skills)
  • Team Contribution (Soft Skills)
  • Relationship Management (Soft Skills)
  • Vendor Communication (Soft Skills)

2. Assistant Marketing Manager Resume Model

Job Summary:

  • Confer with media vendors to evaluate best placement and ensure optimum use of budgeted funds
  • Provide requested media elements to further business development
  • Provide administrative support in advertising, marketing, and promotional campaigns in designated markets
  • Collaborate and work closely with Media Director and Media Buying Team to help manage TV, Cable, OTT, Radio, Print, Streaming, Out-of-Home and Digital Media campaigns
  • Monitor all media buys and compile weekly pre-log and post-log reports
  • Responsible for entering, executing and reconciling all orders and campaign billing
  • Assure accuracy of media documentation, liaise with internal and external parties
  • Utilize media software and research to manage media
  • Responsible for new product launch from planning, activations and promotions
  • Ensure timely delivery of launching schedule and budget planning
  • Work closely with Japanese-speaking clients and vendors


Skills on Resume:

  • Vendor Negotiation (Soft Skills)
  • Media Coordination (Hard Skills)
  • Administrative Support (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Media Monitoring (Hard Skills)
  • Campaign Management (Hard Skills)
  • Documentation Accuracy (Hard Skills)
  • Media Software Proficiency (Hard Skills)

3. Assistant Marketing Manager Resume PDF Editor

Job Summary:

  • Writing draft copy for campaigns, managing webinar activities
  • Managing creative briefs with in house and external resource
  • Working with the wider marketing team to deliver on marketing activities
  • Generating and delivering on social media activities
  • Using the marketing activity management tool, process monthly reports
  • Managing the School's website and social media outlets.
  • Overseeing SEO and Web development contractors.
  • Creating and distributing promotional emails as well as writing, designing, producing and distributing other marketing materials.
  • Overseeing radio advertising, Google Ad campaigns and other marketing communication vehicles.
  • Process and manage student application process


Skills on Resume:

  • Copywriting (Hard Skills)
  • Webinar Management (Hard Skills)
  • Teamwork (Soft Skills)
  • Social Media (Hard Skills)
  • Data Reporting (Hard Skills)
  • Web Management (Hard Skills)
  • SEO Oversight (Hard Skills)
  • Email Marketing (Hard Skills)

4. Regional Assistant Marketing Manager Resume Template

Job Summary:

  • Partnership with the Marketing Manager, provide insights and recommendations 
  • Define optimum online journeys and content for the website, merchant app and digital communications campaigns 
  • Define optimal small merchant journey and relevant communication touchpoints
  • Delivery and execution of loyalty and educational communication campaigns 
  • Manage and execute communication process, including writing and managing data briefs, creative briefs, copywriting
  • Managing CRM Platforms, prove approvals on ‘live’ samples and making correction 
  • Execute agreed initiatives on time and budget, continually testing to understand what influences Merchants and adjusting 
  • Manage a regional communications calendar to ensure the optimal message delivery to small merchant base.
  • Work with analytics teams to build analytics reports
  • Work with agency partners to manage against agreed timeline and budgets’
  • Effective campaign tracking and communication tracked monthly


Skills on Resume:

  • Insight Analysis (Hard Skills)
  • Content Strategy (Hard Skills)
  • Journey Mapping (Hard Skills)
  • Campaign Execution (Hard Skills)
  • CRM Skills (Hard Skills)
  • Budget Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • Agency Liaison (Soft Skills)

5. Assistant Marketing Manager Resume Sample

Job Summary:

  • Collaborate with creative agencies to build on evolving marketing concepts
  • Drive customer engagement strategies while measuring downstream campaign performance to inform future actions
  • Oversee all product messages and disclosure materials targeted to the Cardmember base
  • Work with the external partner in co-brand marketing initiatives
  • Manage marketing timeline requirements and work back schedules to ensure timely delivery of portfolio objectives
  • Manage co-brand standards and Amex brand standards
  • Support the development and execution of portfolio strategy including new products/capabilities and product refresh efforts
  • Develop regular reports measuring and analyzing the performance of key business metrics, recommend and implement strategic actions and solutions
  • Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and provide commentary on findings
  • Work collaboratively across the organization with stakeholders engaged with AIR MILES to ensure alignment


Skills on Resume:

  • Marketing Strategy (Hard Skills)
  • Customer Engagement (Hard Skills)
  • Compliance Management (Hard Skills)
  • Partnership Collaboration (Soft Skills)
  • Project Management (Hard Skills)
  • Product Strategy (Hard Skills)
  • Data Analysis (Hard Skills)
  • Market Research (Hard Skills)

6. Assistant Marketing Manager Resume PDF Maker

Job Summary:

  • Manage the Premium Communications Plan from strategy development through creative execution and measurement of downstream performance to inform future actions
  • Collaborate with creative agencies and internal marketing teams to develop campaigns and messages that enable acquisition, spend and customer engagement
  • Develop regular reports measuring and analyzing the performance of key business metrics, recommend and implement strategic actions and solutions
  • Support the development and execution of portfolio strategy including new products/capabilities and product refresh efforts
  • Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings
  • Support day-to-day external and internal partner relationships
  • Work effectively across broader Amex teams to deliver enhanced efficiencies, processes, services and Cardmember experiences 
  • Partner with internal marketing teams on developing communications and reviewing marketing materials for accuracy
  • Ongoing portfolio management supporting budget, audit requirements, and maintenance to ensure seamless management of the portfolio
  • Contribute to and present portfolio updates internally and to the partner across levels of management
  • Contribution to and delivery of annual planning


Skills on Resume:

  • Agency Collaboration (Soft Skills)
  • Performance Reporting (Hard Skills)
  • Product Strategy (Hard Skills)
  • Market Analysis (Hard Skills)
  • Partner Management (Soft Skills)
  • Material Review (Hard Skills)
  • Portfolio Management (Hard Skills)
  • Strategic Planning (Hard Skills)

7. Assistant Marketing Manager Resume Download

Job Summary:

  • Develop the strategy, innovation and deployment of water purification business, leading in market activities to maximize long term sales and profit growth across the portfolio
  • Share the responsibility for achieving the brand’s gross sales and margin goals.
  • Lead product/innovation launches by analyzing size of opportunity, building PandL´s to ensure profitability
  • Managing and facilitating cross-functional meetings with internal teams and external agencies
  • Managing the marketing plan to ensure impeccable execution.
  • Lead the development, execution and evaluation of market research projects, providing insights that impact the direction and management of the brand
  • Understand the impact of cost elements on brand profitability and control brand support expenditures to maintain budget discipline and help ensure brand profit objectives are achieved.
  • Drive and monitor commercialization process to maximize innovation value creation.
  • Analyze and interpret syndicated data, provide reporting and recommend corrective actions to increase awareness and trial among core consumer target.
  • Partner with external digital and PR agencies to ensure all brand activities are in line with brand positioning.


Skills on Resume:

  • Strategy Innovation (Hard Skills)
  • Sales Analysis (Hard Skills)
  • Launch Management (Hard Skills)
  • Team Coordination (Soft Skills)
  • Marketing Planning (Hard Skills)
  • Market Research (Hard Skills)
  • Budgeting (Hard Skills)
  • Data Analysis (Hard Skills)

8. Assistant Marketing Manager Resume Example

Job Summary:

  • Elevate the Merchant membership platform
  • Expand the American Express Merchant network by partnering with internal and external stakeholders/parties to devise and deliver campaigns that grow coverage and usage of American Express Cards.
  • Deliver the Merchant engagement strategy merchant membership activity including brand partnership campaigns 
  • Manage project and production of all Merchant communications and point of purchase collateral to support and amplify GMNS involvement in these partnerships.
  • Manage the end-to-end implementation of ANZ Amex Offer activity associated to the partnerships.
  • Analyse and report back on campaign performance and partnership effectiveness to ensure we are driving value back to American Express Merchants.
  • Execute agreed initiatives on time and budget, continually testing to understand what influences Merchants and adjusting 
  • Work with and manage relationships with a range of external vendors creative agencies, printers, mail houses, media and digital agencies
  • Ensure test and learn mindset with benchmarking to drive ongoing ROI efficiencies and develop new and innovative marketing solutions.


Skills on Resume:

  • Platform Enhancement (Hard Skills)
  • Network Growth (Hard Skills)
  • Strategy Development (Hard Skills)
  • Comms Management (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Data Analysis (Hard Skills)
  • Vendor Relations (Soft Skills)
  • Innovation (Hard Skills)

9. Assistant Marketing Manager Resume Online Editor

Job Summary:

  • Plan and organize customized events and other offline events 
  • Take charge of marketing (sales enablement, attendee marketing and PR) and event management (pre-event preparation, onsite management, and post-event evaluation) for Awards, Summit programs and other new marketing activities.
  • Cooperate with third party, not limited with contractor, venue owner, association, and media etc.
  • Produce sales support collaterals, including materials for events/new products/programs and regular sales materials
  • Provide marketing support in reader community marketing, customized event marketing, translation work, etc.
  • Assist the Marketing Manager and General Manager to ensure strategic focus and management of the marketing business plan
  • Maintain strong working relationships with tenants through regular communication
  • Assist with campaign strategy and implementation with key suppliers, with the support of the Marketing Manager for an omnichannel presence of brand and voice
  • Delivery of the World Square brand, ensuring the brandmark and guidelines are accurately represented at every touch point
  • Ensure media policies are followed, in consultation with General Manager and clients 


Skills on Resume:

  • Event Planning (Hard Skills)
  • Marketing (Hard Skills)
  • Vendor Liaison (Soft Skills)
  • Collateral Production (Hard Skills)
  • Community Support (Hard Skills)
  • Strategic Assistance (Hard Skills)
  • Tenant Relations (Soft Skills)
  • Campaign Strategy (Hard Skills)

10. Assistant Marketing Manager Resume PDF Download

Job Summary:

  • Lead the production and project management of creative assets and copy for the program
  • Liaise with the Brand Marketing teams to support requests and align Branding and brand messaging across online and direct mail channels
  • Plan, produce and implement content and website enhancements to further improve the user experience, drive traffic, and meet business objectives
  • Improve member engagement key performance indicators on the website and with offline vehicles
  • Work with agencies and partners to manage change requests and set timelines
  • Use Analytics tools to measure performance vs targets and conduct analysis to gain insights and recommend optimizations
  • Competitor tracking, assessment and analysis
  • Ownership of the Nutrition Style guides, ensuring adherence to style guides for production for each Brand and Nestlé Baby
  • Set up annual budget for all program activities
  • Set up vendors and purchase orders for payment


Skills on Resume:

  • Creative Production (Hard Skills)
  • Brand Liaison (Soft Skills)
  • Content Management (Hard Skills)
  • Engagement Improvement (Hard Skills)
  • Agency Coordination (Soft Skills)
  • Analytics and Optimization (Hard Skills)
  • Competitor Analysis (Hard Skills)
  • Budget Planning (Hard Skills)

11. Assistant Marketing Manager Resume Guide

Job Summary:

  • Partnering with retailer and internal stakeholders to maximize traffic via marketing related activity (marketing strategy, marketing campaign, events, activations, creative solutions and digital strategy and implementation)
  • Working closely with retailers to deliver marketing and communications programs that increase sales
  • Leading a diverse range of innovative campaigns and activations.
  • Manage retail and commercial relationships, offer strategic advice
  • Responsible for content and project execution and management
  • Proactively monitor trends across media platforms
  • Collaborate with the Premium Services team to maximize the distribution and effectiveness of content
  • Monthly budget management including reconciliation and balance changes
  • Weekly oversight of fulfillment activities, managing supply, forecasting requirements to ensure smooth, always on, operations as well as budgeting reconciliation


Skills on Resume:

  • Retail Partnership (Hard Skills)
  • Campaign Leadership (Hard Skills)
  • Strategic Advising (Soft Skills)
  • Content Management (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Collaboration (Soft Skills)
  • Budget Management (Hard Skills)
  • Supply Management (Hard Skills)

12. Assistant Marketing Manager, Social Analytics and Operations Resume Format and Download

Job Summary:

  • Assist in gathering social data for ad hoc reporting requests coming from all cross-functional teams
  • Provides key takeaways and proactive strategy across all active social platforms
  • Report the Weekly Top and Bottom Social Performance to help optimize organic social to reach its engagement target goals for the year
  • Tag content across all social platforms in ListenFirst so we can provide more detailed data insights by category
  • Collaborate closely with the social media content creator on the execution of visual assets. 
  • Publish social content ensuring that the final client-facing result delivers on marketing and creative inputs. 
  • Publishing content across the following: Instagram (feed, stories, live, IGTV, reels), Facebook, Snapchat, Twitter, Pinterest, TikTok, and YouTube.
  • Drive the process and delivery of ad hoc reporting requests coming from all cross-functional teams and provides insightful data, key takeaways, and proactive strategy across all active social platforms
  • Manage Comp Product order process for different social programs across the social team, ensuring we have the right products to use for content creation. 
  • Maintain inventory control by processing all inventory shipments, maintaining accurate inventory records, and defining a check-in/check-out process.
  • Coordinate delivery/shipping of products to influencers/talent and video team.
  • Brainstorm and ideate with the social and creative teams to build the relevance and engagement of social content.


Skills on Resume:

  • Performance Reporting (Hard Skills)
  • Content Tagging (Hard Skills)
  • Asset Collaboration (Soft Skills)
  • Content Publishing (Hard Skills)
  • Ad Hoc Analysis (Hard Skills)
  • Product Management (Hard Skills)
  • Inventory Control (Hard Skills)
  • Influencer Coordination (Soft Skills)

13. Assistant Marketing Manager Resume Model and Sample

Job Summary:

  • Contributing to, and supporting the delivery of, the brand marketing plans across all channels
  • Using guest and market insight to deliver creative, compelling customer propositions
  • Driving the brand’s digital agenda, from web and app developments to social and CRM strategy and implementation
  • Providing tactical and promotional support to supplement marketing plans and achieve brand and business objectives
  • Working closely with key internal and external stakeholders, including suppliers
  • Ensure flawless implementation of marketing plans to deliver agreed objectives
  • Assist in the development and execution of marketing plans and campaigns for Chronic Condition brand positioning and materials
  • Collaborate with the Senior Marketing Manager on brand positioning and concept ideation, evolution, and execution
  • Support the established standards for development, launch, and maintenance of all brand positioning materials
  • Contribute to the alignment of brand positioning as it relates to partners, products, sales tools, research, industry and market implications, and more
  • Maintain brand consistency across go-to-market materials


Skills on Resume:

  • Brand Support (Hard Skills)
  • Insight Analysis (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Promotion Planning (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Plan Execution (Hard Skills)
  • Campaign Design (Hard Skills)
  • Brand Alignment (Hard Skills)

14. Assistant Marketing Manager Resume Template and Example

Job Summary:

  • Developing clear, concise and inspiring briefs that creative and media agencies can bring to life.
  • Ongoing competitive reports keeping up to date with the optical and wider retail market to develop 1st class ideas and creativity.
  • Project management of promotional campaigns and product launches, from initial planning and agency briefing (creative and media agencies) to post campaign evaluation
  • Managing a cross-functional project team to ensure all relevant departments are aligned in campaign execution
  • Delivering activity on time, within budget delivery and with a positive return on investment.
  • Briefing the media agency and managing the media plans for each campaign, being able to drill down into the detail to ensure these will deliver results in line with the campaign objectives.
  • Managing the campaign budget and costs with a proactive approach to cost control.
  • Understand market trend and customer/consumer needs, support to develop parasiticide portfolio strategy, develop/refresh brand proposition and ensure winning bundle against competition.
  • Implement the strategies through holistic brand activation both to customer and to consumer
  • Manage product packaging and claims with cross function/country teams, and lead pricing initiatives to achieve brand and profit goals.
  • Manage overall business with regular business analysis, lead annual brand planning, and manage demand forecast.


Skills on Resume:

  • Brief Development (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Project Management (Hard Skills)
  • Team Coordination (Soft Skills)
  • Budget Management (Hard Skills)
  • Media Planning (Hard Skills)
  • Market Trend Analysis (Hard Skills)
  • Product Management (Hard Skills)

15. Assistant Marketing Manager Resume Sample and PDF Download

Job Summary:

  • Create and execute mid-long term product roadmap which will meet sales and profit objectives for the business unit. 
  • Drive product strategy that delivers value proposition.
  • Develop comprehensive segmentation solution (including chemical, equipment, food safety standard and consulting) to improve cleaning and sanitizing status and food safety execution as well as address customer pain points
  • Leverage other Ecolab divisions and develop a comprehensive Ecolab program for QSR customers
  • Conduct VOC/VOB and market research to develop in-depth customer insights
  • Validate new concepts and value the life cycle of the offerings against the key customer requirements and the competitive offerings.
  • Lead and Partner up with internal cross-functional teams to define and manage innovation projects that meets timing, cost and performance commitment.
  • Implement go-to-market strategy in close cooperation with sales and field team, drive customer promotion events
  • Manage and refine existing product portfolio to achieve expected contribution and PandL through implementations on localization, upgrade, and repositioning.
  • Support business segment to give responses on product requirement.


Skills on Resume:

  • Roadmapping (Hard Skills)
  • Strategy (Hard Skills)
  • Segmentation (Hard Skills)
  • Collaboration (Soft Skills)
  • Research (Hard Skills)
  • Validation (Hard Skills)
  • Project Leadership (Soft Skills)
  • Market Strategy (Hard Skills)

16. Assistant Marketing Manager Resume PDF Template

Job Summary:

  • Assistant Brand Manager of the Quaker Lite Snacks portfolio, including Rice Cakes, Rice Crisps and new Rice Chips
  • Deeply analyzing brand and competitive performance and consumer insights data, becoming the expert on the Quaker Lite Snacks brand and Better-For-You category
  • Synthesizing business drivers and implications, while developing actional plans and reporting conclusions to brand leadership and critical internal stakeholders and leaders
  • Support the development of activation for short- and long-term equity, break-through communications and activation platforms to bring Quaker Lite Snacks brand purpose to life
  • Liaise with customer, sale strategy and shopper marketing teams to ensure customer and brand strategy synergies, while ensuring the brand has flawless execution at the moment of choice
  • Liaise with customer team partners and identify critical opportunities to drive the business
  • Developing supplemental strategies, provide supported recommendations of tactical priorities to drive incremental business growth
  • Lead cross-functional teams to commercialize key initiatives (across RandD, Supply Chain, Finance, Sales, Insights, Regulatory, Design, etc.)
  • Key liaison with GBS team to manage budget and competitive performance tracking/updates


Skills on Resume:

  • Brand Analytics (Hard Skills)
  • Insight Synthesis (Hard Skills)
  • Activation Planning (Hard Skills)
  • Team Liaising (Soft Skills)
  • Strategy Planning (Hard Skills)
  • Cross-Functional Lead (Soft Skills)
  • Budgeting (Hard Skills)
  • Performance Tracking (Hard Skills)

17. Assistant Marketing Manager Resume Example and Online Editor

Job Summary:

  • Develop and implement digital marketing campaigns and tactics to meet acquisition targets across digital channels.
  • Lead the day-to-day activities, including channel management and optimization, creative assets and content 
  • Control budget, project oversight, and critical metric tracking.
  • Manage ad hoc marketing projects from inception to implementation and evaluation.
  • Collaborate with cross functional teams across Legal, Compliance, Product, Brand and PR to ensure marketing activities remain aligned with Client policies and brand objectives.
  • Work with external creative and media agencies to develop and execute campaigns that test the limits of digital media while meeting marketing objectives.
  • Monitor market trends and the competitive environment, review technologies and explore new developments
  • Improve processes to optimize performance.
  • Share best practices with local and global teams.


Skills on Resume:

  • Digital Campaigns (Hard Skills)
  • Channel Management (Hard Skills)
  • Budget Oversight (Hard Skills)
  • Project Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Agency Coordination (Soft Skills)
  • Market Analysis (Hard Skills)
  • Process Optimization (Hard Skills)
  • Best Practice Sharing (Soft Skills)

18. Assistant Marketing Manager Resume Model and PDF Maker

Job Summary:

  • Execute marketing communications, including liaising with internal IMC teams and creative agencies to bring campaigns to life and drive business results
  • Management of internal and external, local and regional stakeholders throughout campaign development and review
  • Ruthless prioritisation and organisation, to ensure work delivered has maximum impact
  • Plan and manage offline activities such as events and procurement of marketing gifts and services
  • Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty
  • Craft copy and narratives for growing acquisition and usage of Grab’s financial products
  • Owns data analytics requirements and campaign reporting to internal and business stakeholders
  • Work with driver, merchant and consumer teams to integrate communications into the overall experience the end consumer has with the Grab platform
  • Work with market research team and available data to understand users and uses the data to make insights-led recommendations
  • Engage effectively with colleagues across functions to learn innovative ways of running campaigns on Grab’s owned and paid media channels to achieve greater efficiency


Skills on Resume:

  • Campaign Execution (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Prioritization Skills (Soft Skills)
  • Event Management (Hard Skills)
  • Lead Generation (Hard Skills)
  • Content Creation (Hard Skills)
  • Data Analytics (Hard Skills)
  • Market Research (Hard Skills)

19. Assistant Marketing Manager Resume Example and PDF Editor

Job Summary:

  • Develop and carry out strategic marketing business plans, budgets and KPIs with the main objectives of increasing traffic and sales turnover, while enhancing the brand's position
  • Maintain knowledge of demographics and customer needs
  • Develop appropriate marketing strategies to capture new markets, penetrate existing markets and further develop emerging markets
  • Ensure adherence to brand guidelines as set by the company to achieve consistency of brand image to customers and external stakeholders
  • Monitor, analyse and take proper corrective or contingency measures to further enhance business performance towards achieving targeted KPIs
  • Ensure company-wide internal processes across functional departments are always maintained at an optimum level to achieve the company's vision, mission and statement
  • Create ideas, plan and coordinate new launch events and car shows
  • Lead the execution of the event and project from start to finish, leveraging internal support and driving collaboration
  • Initiate special events and develop regular events with for driving traffic, leads and sales
  • Develop and maintain communities by analysis, segmentation and loyalty program


Skills on Resume:

  • Strategic Planning (Hard Skills)
  • Market Analysis (Hard Skills)
  • Marketing Strategy (Hard Skills)
  • Brand Compliance (Hard Skills)
  • Performance Monitoring (Hard Skills)
  • Process Optimization (Hard Skills)
  • Event Leadership (Hard Skills)
  • Community Development (Hard Skills)

20. Assistant Marketing Manager Resume Template and Format

Job Summary:

  • Engage with cross functional internal stakeholders and retail partners to plan and deliver best in class marketing programs to acquire, nurture and engage merchant customer base and Latitude customers.
  • Identify opportunities with current retail partners to improve retail customer conversion and drive increased sales volumes
  • Support delivery of an integrated marketing program that supports acquisition and engagement activities within the retail and service sectors
  • Support consumer marketing team to drive and deliver best-practice customer engagement campaigns
  • Creative and copy development and optimization that supports the retail offer strategy, agency management, target setting and results tracking
  • Monitor campaign performance and return on investment metrics through digital reports, dashboards and post campaign reviews.
  • Explore and plan partnership programs to enhance customer experience and cultivate loyalty
  • Liaise with CRM team to execute CRM program to achieve sales growth
  • Co-ordinating marketing activities, assisting with the creation of marketing materials


Skills on Resume:

  • Stakeholder Engagement (Soft Skills)
  • Partnership Growth (Hard Skills)
  • Marketing Support (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Creative Optimization (Hard Skills)
  • ROI Analysis (Hard Skills)
  • Loyalty Planning (Hard Skills)
  • CRM Implementation (Hard Skills)

21. Assistant Marketing Manager Resume Sample and Format

Job Summary:

  • Coordinate and roll out marketing activities across all channels including owned-media such as digital and social media platforms.
  • Manage social media including content creation, scheduling copy in a timely manner 
  • Monitoring social community and engagement with fans.
  • Assist in analyzing short term and long-term trends that may affect the future marketing of the Centre.
  • Plan and coordinate tactical campaigns and events including briefing third-party suppliers, customer service and center teams to ensure successful execution of in-center marketing campaigns and activities.
  • Formulate, produce and distribute a regular monthly newsletter as a communication tool between Centre Management and the Retailers.
  • Assist with collection of tenant monthly sales figures including reporting of sales and relevant data sets for the monthly marketing sales and traffic reports.
  • Oversee and manage the end to end operations of the Finance Function
  • Be the finance representative of the Finance function
  • Responsible for the audit processes for all entities


Skills on Resume:

  • Channel Coordination (Hard Skills)
  • Social Media Management (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Campaign Planning (Hard Skills)
  • Newsletter Production (Hard Skills)
  • Sales Data Reporting (Hard Skills)
  • Finance Operations (Hard Skills)
  • Audit Management (Hard Skills)

22. Assistant Marketing Manager Resume Format

Job Summary:

  • Work closely with leadership team to design, execute, and monitor customized, comprehensive, and innovative marketing plans for Ideabrew Studios podcasts to drive awareness and growth
  • Execute a wide range of campaign activity including arranging promo swaps, executing media buys, and brainstorming social media and email marketing ideas to ensure timely kickoffs and measurable success
  • Use campaign data to evaluate ROI on paid strategies
  • Manage awards calendar, submissions, and other industry opportunities
  • Develop a solid understanding of the competitive podcast landscape and develop compelling positioning
  • Create evergreen, episode-specific promos to increase downloads and back catalogue listening
  • Build and maintain strong relationships with distribution platforms (i.e., Spotify, Apple, JioSaavn, etc.), top shows and podcast networks, and other relevant industry players
  • Drive innovative partnerships that expand the company’s audience and build brand equity.
  • Provide clear internal communications so production and business teams are up to date on marketing activities
  • Collaborate with hosts as well as marketing, PR, production, and design colleagues to ensure consistent messaging across shows and the Ideabrew Studios brand


Skills on Resume:

  • Marketing Strategy (Hard Skills)
  • Campaign Execution (Hard Skills)
  • ROI Analysis (Hard Skills)
  • Awards Management (Hard Skills)
  • Market Analysis (Hard Skills)
  • Content Promotion (Hard Skills)
  • Partnership Development (Hard Skills)
  • Internal Communication (Soft Skills)