Job Summary:

• Analyze new ideas that come from data and tests. 
• Segment the userbase, understand patterns, react to changes in demand 
• Identify new opportunities to deliver value
• Test prove findings by A/B testing changes to any of communication products. 
• Define the hypothesis, design the framework, launch the campaign, and collect
• Analyze the results of large-scale, quick-delivery tests
• Learn and develop new features, develop models that can be used for optimization
• Build business cases for completely new implementations
• Help push the boundaries a little further every day
• Analysis and development of marketing initiatives, sales, product mix

Skills on Resume:

• Data Analysis (Hard Skills)
• User Segmentation (Hard Skills)
• Opportunity Spotting (Hard Skills)
• A/B Testing (Hard Skills)
• Campaign Design (Hard Skills)
• Test Analysis (Hard Skills)
• Continuous Learning (Soft Skills)
• Business Case Building (Hard Skills)

Job Summary:

• Track, collect and organize relevant data from all marketing efforts
• Perform budget analysis of paid marketing campaigns in coordination with Financial Analyst.
• Provide market and customer insights based on internal and external data analysis
• Analyze ROI on all marketing efforts against use of budget and internal resources
• Work with lead-gen marketing, client success, sales and other internal teams 
• Understand organizational efforts to reach target audiences
• Period reporting on marketing initiatives and website/app analytics.
• Support building processes to demonstrate marketing effectiveness (e.g. lead scoring, link tracking, etc.)
• Facilitate initial ROI analysis on OMAR briefs prior to project launch
• Design research methods to better understand target audience to inform future marketing efforts
• Increase revenue, reduce cost, and improve profitability including menu and pricing changes.

Skills on Resume:

• Data Analysis (Hard Skills)
• Budget Analysis (Hard Skills)
• Market Insights (Hard Skills)
• ROI Analysis (Hard Skills)
• Collaboration (Soft Skills)
• Performance Analysis (Hard Skills)
• Marketing Analytics (Hard Skills)
• Strategic Consulting (Soft Skills)

Job Summary:

• Work directly with the Marketing Strategists, gathering requirements, and providing in-depth analysis based on the assigned task including documentation around methodology, assessment of the program, and opportunity. 
• Leverage client tools, including Amplitude, Mixpanel, Looker, and straight-up MYSQL Queries to stitch together a data story and assess the outcome of any test or potential program
• Use proxies and well-thought estimations to provide sizing of each new effort based on target Key Performance Indicators
• Provide an expert opinion on the analysis, partnering with each strategist to provide recommendations.
• Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients
• Promotional activities such as limited-time offers, new products, and discounts.
• Develop and maintain weekly, bi-weekly
• Perform in-depth analysis and recommend strategies and solutions 
• Travel for this position will be minimal (<10% of the time) but will require a few overnight trips per year.
• Determine and evaluate innovative methods for collecting prospective customer data that leads to sales-qualified leads
• Manage new loyalty platform including promotional development, email/SMS marketing, customer segmentation and A/B testing.

Skills on Resume:

• Data Analysis (Hard Skills)
• Documentation (Hard Skills)
• Strategy (Hard Skills)
• Expertise (Hard Skills)
• Promotion (Hard Skills)
• Management (Hard Skills)
• Innovation (Hard Skills)
• Loyalty Management (Hard Skills)

Job Summary:

• Data analysis, modeling and discovery with a keen focus on E-commerce & Marketing Datasets
• Analyse Marketing campaigns, and perform A/B testing of various campaign types
• Support data capture expansion within campaigns e.g., through UTM parameters, exploring captured campaign aspects such as CTA, creative, channel & how these relate to conversion.
• Aid with the development & tracking/reporting of a clear attribution model, helping
• Establish rules for crediting sales & conversions to different touchpoints in conversion paths.
• Identify user key demographics and how these relate to interaction with the website, product, services, and campaign conversion goals                               
• Daily bid management and optimization, creating & implementing PPC ads 
• A/B testing of copy, images, and keywords, reporting and Tracking of ROAS 
• Owner of ROAS goals and Budget management 
• Support on platform promotions, Amazon media group & Walmart media group strategy and other retailer managed ad buys 
• Create metrics report to curate key points from weekly and monthly efforts, with insights that lead to actionable recommendations

Skills on Resume:

• E-commerce Analyst (Hard Skills)
• Campaign Analyst (Hard Skills)
• Attribution Expert (Hard Skills)
• Conversion Specialist (Hard Skills)
• PPC Manager (Hard Skills)
• Demographics Analyst (Hard Skills)
• Retail Strategist (Hard Skills)
• Insights Coordinator (Soft Skills)