• Assist marketing managers in the management of all paid advertising campaigns company-wide.
• Brainstorm and implement paid advertising experiments for ads, audiences, landing pages, devices, and more across every stage in the acquisition funnel.
• Assist marketing managers in monitoring the success of acquisition and retention experiments.
• Build out new campaigns in various ad platforms such as Facebook Ads and Google Ads.
• Track and optimize campaign profitability and ROI across all of HubSpot’s regions, funnels, and products.
• Assist in budget management to make sure spending limits come in on target.
• Assist the acquisition analytics team in building out new models and dashboards.
• Strategize and work cross-departmentally with design, copy, and video teams
• Create campaign assets such as ads, landing pages, and promotional videos.
• Stay current on the latest in ad technology.
• Investigate and experiment with new marketing channels.

Skills: Campaign Management, Ad Optimization, Budget Management, Data Analysis, Cross-Team Collaboration, Creative Development, Experimentation, Marketing Technology

• Own, advise and execute all global pay-per-click advertising and organic search strategies and tactics accounting for ~50% of monthly website sales.
• Manage and optimize key PPC accounts for D2C and B2B sales channels
• Lead growth initiatives to develop organic search rankings and traffic on Google, Bing, Yahoo
• Perform regularly keyword, competitor, and industry best practice research exercises
• Perform regular data analysis & analytics reporting across target KPIs, including but not limited to ROAS, CPA, CPC, CTR, Website Traffic, Page Rank, etc.
• Manage the PPC and SEO testing strategy across all phases including planning, communication, execution and analysis
• Oversee graphics design and copywriting strategy for all PPC and SEO marketing campaigns
• Manage a future team of associates
• Setting the customer acquisition strategy, driving customers to their websites in all markets
• Managing a significant Paid Search and Paid Social spend
• Fostering a test-and-learn mindset, constantly analyzing and tweaking campaigns
• Exploring other acquisition channels, both on and offline
• Working closely with the Brand & Creative team

Skills: PPC Management, SEO Strategy, Data Analysis, Keyword Research, Campaign Optimization, Team Leadership, Customer Acquisition, Cross-Functional Collaboration

• Responsible for working to support growth with strategic, analytical, and execution-oriented work to prospect new channels, engage in testing, and collaborate with others on a growth marketing team.
• Develop and execute acquisition plans, manage campaigns, engage in various types of testing, and analyze performance. 
• Be proficient with constructing AB tests and with using Tableau & excel to identify insights to drive optimization and improve performance.
• Support online and offline channel acquisition complementing the work done by the product marketing, retention marketing, business development and content teams
• Develop, execute, monitor and manage multiple acquisition channels including test plans, creative development, vendor management, and campaign analysis
• Analyze data and conduct experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations
• Partner with the analytics and product teams to build and implement systems and processes to effectively track and measure key growth KPIs
• Maintain a sophisticated and nuanced view of the funnel, by channel, to continuously improve them through ongoing product and marketing innovation
• Source and manage external vendor relationships where required for growth goals.
• Manage paid digital advertising channels (Paid Search, Social, and/or Display), including informing budget, setting priorities, and running execution.
• Measure the performance of existing initiatives and conduct analysis driven by data to identify optimization and growth opportunities.

Skills: Growth Strategy, Campaign Management, A/B Testing, Data Analysis, Channel Acquisition, Vendor Management, KPI Tracking, Digital Advertising Management

• Responsible for achieving monthly revenue growth targets within prespecified ROAS limits associated with the digital acquisition channel.
• Manages all PPC, SEM, and Lead Capture (i.e. lead capture forms, nurture email streams, etc.) efforts along with all associated creative development support tactics.
• Responsible for the management & reporting of all digital acquisition metrics on a weekly, monthly & quarterly basis (i.e. ROAS, CTRs, CPAs, CPM, etc.)
• Responsible for ensuring the effective implementation and evaluation of key processes that support department and organizational goals and objectives.
• Executes digital campaigns and works with other team members and cross-functional stakeholders for various elements (list planning, search engine optimization, paid search, CMS updates, etc.).
• Maintains strategic calendar of testing initiatives, content changes and other digital marketing-related projects.
• Manages and prioritizes incoming digital marketing requests from various stakeholders
• Engages in content & creative development for lead capture forms and associated landing pages.
• Assists in cross-platform A/B testing deployment for landing pages, lead forms and related tactics.
• Manages Google Analytics reporting related to the digital acquisition channel.
• Analyze market, competitive and media landscape dynamics to scope potential new acquisition channels.
• Propose and run tests in partnership with Product, Engineering, and Marketing teams
• Communicate results, key insights, and recommendations to key partners and senior leadership

Skills: Revenue Growth Management, PPC and SEM Strategy, Digital Metrics Reporting, Campaign Execution, Project Management, Creative Development, A/B Testing, Market Analysis

• Develop a standardized process of all product lines to a common process of working, leveraging centralized project management processes for campaign execution and reporting on performance
• Consistently evaluate the marketing and sales funnel to drive high velocity and improved conversion rates with an agile approach to develop continuous improvement plans and activities daily, weekly, and monthly
• Develop and maintain a productive relationship with sales leadership, regularly discuss lead quality, process improvements, and campaign enablement.
• Develop and drive the testing to improve every customer touchpoint to drive lifetime value and profit
• Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs
• Create, execute, and continually optimize a data-informed testing plan
• Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale
• Collaborate with brand leads to build customer experience, commerce, and customer lifetime value into the touch points while increasing the product life cycle into the customer journey
• Collaborate and build retention marketing to drive B2B customers to drive business results and optimize the B2B buyer’s journey
• Help drive the digital build and optimization of a customer account and loyalty program, continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, reduce churns/skips and at-risk customers
• Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly
• Deeply understand the customer, their needs, wants, demands, and desires

Skills: Process Development, Funnel Optimization, Relationship Management, Customer Experience Strategy, Data-Driven Testing, Retention Marketing, Cross-Functional Collaboration, Customer Insights Analysis

• Devises and executes A/B and other tests to continually optimize email/SMS/Social programs. 
• Leads analysis on email and other performance recommending and implementing action items, new tests, and any areas of opportunity for advanced segmenting.
• Creates daily dashboard and weekly/monthly reports on retention marketing performance with key findings and implications
• Manages setup and scheduling of all campaigns inclusive of triggers, events and pricing/promotions to drive commerce through Email, SMS, affiliate, SEM, and new media channels with opportunities in Stores, S.com and B2B
• Devises and executes A/B and other tests to continually optimize all programs 
• Accelerate retention revenue, CLV, ROAS and customer leakage targets by recommending and implementing action items, new tests, and any areas of opportunity for segmenting
• Work closely with the Director of Direct to Consumer Marketing to analyze existing customer behavior for Store Experience Stores and S.com looking for areas of opportunity and executing campaigns to re-engage these customers. 
• Build financial forecasts and projections that relate to the cost and return on investment for experiments, both large and small.
• Take a strategic approach to leading and optimizing paid search, programmatic display, and OLV channels, from awareness through to conversion, to meet reach, frequency, CPA, ROI, and budget goals, working directly within existing toolsets as well as through agency partners.
• Manage and efficiently scale customer acquisition campaigns across Google and other media partners. 
• Comfortable operating across both strict direct-response and awareness KPIs, actively investigate and identify high potential opportunities to test and incorporate into channel strategy
• Collaborate with internal cross-functional teams to develop marketing and communications plans that leverage search, programmatic display and OLV tactics. 

Skills: A/B Testing, Performance Analysis, Retention Marketing Reporting, Campaign Management, Customer Behavior Analysis, Financial Forecasting, Paid Search Optimization, Cross-Functional Collaboration

• Manage the overall Reverse Mortgage acquisition program, across all media, working closely with various stakeholders such as agency partners, legal, operations, finance, etc.
• Oversee, track and implement the substantial digital banking marketing budget (and associated projects) flawlessly
• Elevate the brand and product offerings across all consumer touch points and work closely with the Analytics/Optimization lead to lower overall cost per acquisition
• Working closely with the Reverse Mortgage Marketing team, plan and roll out engaging marketing tactics across a diverse digital media mix that achieves awareness and acquisition targets
• Strategize, direct, and coordinate channel media creative, working closely with the Customer Marketing and Creative and Brand teams, for paid components of always-on, seasonal campaigns and other marketing initiatives. 
• Work with UX and brand team to test landing pages to make commercial targets, Brand awareness targets, audience segmentation to optimize traffic, and conversion where AB testing optimization recommendations
• Leverage measurement and attribution tools to provide progress reports and insights and steer investment, while continually finding ways to improve on those metrics through testing and new initiatives.
• Collaborate with the SEO team and personalization team to develop an Agile approach and optimization on all SEM campaigns
• Leverage and collaborate with Global Marketing teams to maximize funding opportunities, best practices and new initiatives
• Leverage analytical toolkit to identify trends and develop data-driven solutions to complex business problems
• Manage day-to-day operations of acquisition, retargeting, and remarketing campaigns across Facebook and Display
• Launch ads to drive new initiatives and optimize existing ads across key dimensions (bid strategy, placement, audience, design treatments, headline and body copy, landing page, etc.)
• Communicate results, insights, and recommendations to key stakeholders

Skills: Program Management, Digital Marketing Budget Oversight, Brand Elevation, Campaign Strategy, A/B Testing, Measurement and Attribution, SEO Collaboration, Data-Driven Problem Solving

• Manage, optimize and scale growth marketing initiatives across all paid channels, including Social Media Platforms, SEM, Podcasts, OTT, Offline (Direct Mail, etc), and new expansion channels as test opportunities are identified.
• Own performance marketing reporting and provide actionable insights back to the team via weekly performance reviews and related dashboards.
• Drive ongoing CAC and LTV analysis per channel to inform spend allocations for each initiative with a keen focus on multi-channel influence and attribution.
• Develop forecasts by individual campaign/channel and overall to ensure the operations team has visibility into demand.
• Drive ongoing A/B testing for creative, messaging, and landing pages, sharing learnings cross-functionally.
• Own all related agency and vendor relationships, driving efficient spending outcomes.
• Manage audience segmentation and targeting, looking for opportunities to scale best-performing on-demo opportunities, and leveraging customer insights data.
• Work closely with Ecommerce, Email Marketing, Customer Experience, Ops, Dev and other cross-functional teams to optimize the customer journey.
• Own related creative requests, working closely with design and copy teams, and sharing insights on best-performing assets to inform creative development direction.
• Collaborate with Ecommerce Manager on dedicated landing page executions and other web pages.
• Own marketing channel roadmaps, managing internal cross-functional partnerships and external strategic partnerships with vendors to test new growth products and advertising tools
• Identify, size, and execute against new opportunities to drive revenue growth

Skills: Growth Marketing Management, Performance Reporting, CAC and LTV Analysis, Campaign Forecasting, A/B Testing, Agency Relationship Management, Audience Segmentation, Cross-Functional Collaboration

• Strong understanding of attribution and key metrics including CAC, CPC, CPM, and LTV
• Able to effectively synthesize disparate quantitative and qualitative data sets to make data-driven decisions quickly
• Strong communication skills, attention to detail, and ability to manage multiple projects and stakeholders
• Fluent with data analysis (SQL), A/B Testing, and statistics.
• Previous experience in Acquisition Marketing with a focus on 2-3 of the following channels including Paid Social, Paid Search, Offline, App Growth, Referral, SEO, and Organic.
• Experience with Facebook/Twitter, Google AdWords, Google Display Network, YouTube, etc
• Startup experience with the ability to pilot new channels and scale
• Experience with SEO and organic social/content
• Obsessive around moving critical business metrics and products
• The ability to think " outside of the box"
• Hold Google Analytics and Google AdWords certified

Qualifications: BA in Economics with 7 years of Experience

• Experience in paid media marketing with a focus on Search and Display (agency experience)
• Experience working with Google AdWords, Google Display Network, LinkedIn, Facebook/Twitter, Bing
• Experimentation savvy, specifically around AB and incrementality testing
• Analytical skills, with a strong understanding of attribution, CAC, CPC, CPM, and LTV
• Experience with SEO and organic/owned social
• Startup experience with the ability to pilot new channels and scale
• Paid media experience with PPC and Paid Social
• Demonstrate ability to wear multiple hats - hands-on execution, optimization, tactical planning, managing relationships with platforms, etc.
• Extensive experience with PPC, display, video, and social media
• Excellent analytical skills and advanced knowledge of Google Analytics 

Qualifications: BA in Advertising with 3 years of Experience

• Experience in online marketing with a demonstrated track record of success
• Prior experience in the ecommerce industry
• Demonstrate the ability to take a data-driven approach to digital marketing.
• Deep knowledge of and experience in digital marketing tactics, including social, web, SEM, and email.
• Familiarity with martech platforms including CRM, analytics, and email tools.
• Metrics-driven, with an understanding of how to use data to measure results and support the planning of campaigns and programs.
• Experience establishing key marketing KPIs related to digital marketing and growth.
• Exceptional planning, communications, and interpersonal skills with the ability to meet individual and team deadlines.
• Startup mentality and the ability to be adaptable to new priorities and initiatives
• Knowledge of digital marketing across multiple disciplines including Analytics, B2B2C, and Ecommerce marketplace
• Sense of humor and a love of collaborating with awesome teammates

Qualifications: BA in Business Administration with 4 years of Experience

• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Proven track record of taking ownership and driving results
• Prior history of driving cross-functional projects across categories or other departments
• Excellent interpersonal and communication skills, both written and verbal
• Ability to think both strategically and tactically
• Strong analytical and quantitative skills, ability to use data to develop and measure campaign performance
• The ability to “think outside the box” and recommend new initiatives and channels to test
• Comfortable with advanced Excel and capable of manipulating data to perform both high-level and more granular analysis

Qualifications: BA in Communications with 6 years of Experience

• Strong digital marketing experience driving acquisition and experience using a content management system.
• Experience with web/mobile analytics tools, A/B testing tools such as Adobe Test & Target, Google Search Console, and Contentful or similar CMS tools.
• Budget and forecasting management experience, including creating what-if scenarios.
• Ability to generate and quickly execute actionable recommendations based on the synthesis and analysis of data.
• Experience with gathering and utilizing customer insights and turning these insights into successful marketing campaigns
• Must have excellent analytical and Excel skills.
• Strong oral and written communication skills.
• Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment.
• A demonstrated record of partnering with teams (Product and UX) across the organization and influencing to achieve business results across multiple teams who may have different goals.
• Strong understanding of subscription revenue business models.
• Experience with both desktop and mobile platforms.

Qualifications: BA in Consumer Behavior with 8 years of Experience

• A strong analytical foundation to enable data-driven decision-making
• Experience working with Facebook and search engine marketing
• Deep understanding of the online marketing landscape
• The ability to problem-solve and operate independently in a fast-paced environment
• E-commerce marketing experience
• Experience managing annual budgets of over $5 million
• Experience with online display advertising 
• An understanding of SEO optimization
• Experience managing agencies and coordinating with outside partners
• Strong instincts towards the creation of compelling, brand-building creative and copy 
• Experience in an early-stage/start-up company experience

Qualifications: BA in Marketing with 5 years of Experience

• Direct experience managing Paid Mobile User Acquisition at scale across multiple channels and ad networks, while exceeding specific KPIs
• Experience in improving the performance of Paid Mobile campaigns through optimization, automation, and creative
• Results-driven professional with a mindset of relentless experimentation across existing channels while constantly finding and growing new acquisition channels
• Strong proficiency with Excel/Google Sheets (pivot tables, vlookups, basic modeling).
• Strong communicator, self-starter, and able to work in a fast environment to get things done
• Able to handle multiple tasks with attention to detail and work under pressure
• Eager to learn fast, be creative, and win as a team
• Thirst for delivering game-changing products
• Exceptional drive and precision in delivery
• Optimistic about the potential of societal change

Qualifications: BA in Digital Marketing with 2 years of Experience

• Performance marketing experience, preferably at a high-growth DTC brand.
• Deep experience independently managing at least 3 of the following channels including Display, Affiliate, Facebook, Search, DR TV, and YouTube for Action.
• Experience managing direct reports with a track record of helping them grow in their roles is a plus, but not a requirement.
• Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly spending, CPA, LTV, and ROI targets.
• Deep knowledge of ad and website performance reporting and analytics platforms, such as Google AdWords, Facebook Ads Manager, Google Analytics, Heap, Optimizely, etc.
• Effective collaborator with cross-functional partners, especially creatives, brand marketers, product managers, and data analysts.
• Enterprising doer, with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Top-notch analytical skills with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
• Strategic, can think about the business, get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies.
• Humble and low ego team player, and know how to share and be challenged on expert opinion while respecting others, keep an open mind.
• A clear, direct, and proactive communicator who can explain complicated things in an easy-to-follow manner to all audiences.
• Thrives on direct, honest, and supportive feedback with a sense of humor

Qualifications: BA in Public Relations with 9 years of Experience