Job Summary: 

• Own the acquisition strategy and execution for products across financial, social, travel and healthcare sectors
• Define core metrics that measure the drivers of the business
• Develop, execute, and test different growth experiments that have a significant impact on the conversion of acquisition, activation
• Present findings and prepare strategy recommendations to executive stakeholders
• Contribute to the strategy, vision, prioritization, and execution of growth strategies including LotusFlare’s web, and mobile platforms
• Partner with cross-functional teams including engineering, data scientists, UX/UI, sales, marketing, and customer success to build growth strategies
• Select, onboard, and handle the performance of paid media agency to drive down costs and increase impact
• Assess, implement, and maintain tech stack needs for different acquisition channels
• Own paid media budgeting, target setting, spending, and performance measurement
• Assess, implement, and maintain tech stack needs for paid media channels
• Run meticulous experiments to optimize campaigns and landing surfaces and show positive ROAS
• Partner with Product and Lifecycle Marketing to cooperate on key audiences, moments, and messaging

Skills on Resume: 

• Acquisition Strategy (Hard Skills)
• Metric Analytics (Hard Skills)
• Growth Experimentation (Hard Skills)
• Executive Communication (Soft Skills)
• Team Collaboration (Soft Skills)
• Paid Media Management (Hard Skills)
• Budgeting and Metrics (Hard Skills)
• Campaign Optimization (Hard Skills)

Job Summary: 

• Define and execute marketing campaigns intended to drive seller acquisition for TeeChip, align the teams on KPIs, and drive target customer growth for the business.
• Drive growth creatively through campaigns across multiple channels (web, social, display, SEM, email and more) 
• Own the lead generation number, set the strategy, develop forecasts, propose budgets, and measure results.
• Measure and communicate the value and ongoing impact of digital marketing activities on seller acquisition globally
• Take a data-driven approach to create marketing assets and develop initiatives that align with the seller journey
• Own generating a consistent flow of new sellers
• Partner with international teams to build an acquisition marketing plan that supports international seller growth targets
• Define KPIs and dashboards to help us measure and optimize acquisition marketing activities on a weekly, monthly and annual basis
• Identify opportunities to improve acquisition marketing effectiveness through better seller segmentation, digital marketing techniques, and processes
• Own the paid acquisition strategy and execution for Crunchbase subscriptions
• Collaborate with teams working on other acquisition channels (SEO, owned social) on their measurement and growth roadmaps
• Select, onboard, and handle the performance of a paid media agency to drive down costs and increase the impact

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Creative Growth Strategies (Hard Skills)
• Lead Generation Strategy (Hard Skills)
• Digital Marketing Impact Measurement (Hard Skills)
• Data-Driven Marketing (Hard Skills)
• Seller Acquisition Management (Hard Skills)
• KPI Definition and Optimization (Hard Skills)
• Paid Media Strategy (Hard Skills)

Job Summary: 

• Develop quarterly marketing plans with clear themes and KPIs.
• Identify new opportunities & channels to increase candidate attraction.
• Create content to support marketing campaigns using technical abilities with support from freelancers and agencies.
• Develop and manage prospect journeys throughout the marketing funnel, from awareness through to conversion.
• Work with the digital marketing manager to develop lead-generation opportunities on the company website.
• Reporting on all campaign activity performance
• Define KPIs and reporting frequency to measure effectiveness and inform future activity.
• Use analysis to proactively identify any shortfalls in campaign performance.
• Tracking, recording, and processing of acquisition marketing budget and invoices
• Support the annual budget build, ensuring all costs are accurate and are based on previous insight and results linked to the proposed marketing plan.
• Set up a continuous testing program to ensure that we are learning and improving on results
• Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.

Skills on Resume: 

• Marketing Plan Development (Hard Skills)
• Opportunity Identification (Hard Skills)
• Content Creation (Hard Skills)
• Prospect Journey Management (Hard Skills)
• Lead Generation Development (Hard Skills)
• Campaign Performance Reporting (Hard Skills)
• KPI Definition and Analysis (Hard Skills)
• Budget Tracking and Management (Hard Skills)

Job Summary: 

• Manage execution and optimization of Every Man Jack paid social media marketing campaigns across existing and new social platforms
• Work closely with growth marketing and creative services teams to develop marketing content strategies and campaigns fit for distinct acquisition platforms
• Work closely with the brand marketing team to ensure paid social ads are on brand while also driving ROAS, profitability, and quality brand awareness
• Leverage expertise in paid social to develop and refine the highest potential prospecting and retargeting segments
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth
• Develop a working repository of best practices based on past campaign performance to help inform future acquisition strategies
• Manage Every Man Jack customer data to develop targeting, testing different data models to optimize for performance
• Research trends and competitors to continually refresh self and team’s understanding of the paid social landscape, enhancing content relevance and engagement
• Establish automated reporting and optimization processes. 
• Manage upwards to flag campaign underperformance and provide sound recommendations for content, channel, and/or targeting optimization
• Manage the execution and optimization of the digital campaign to drive awareness, consideration, and trial at national retail partner locations
• Collaborate on key retail stakeholder presentations to showcase digital-led retail growth strategies, performance, and plans

Skills on Resume: 

• Paid Social Media Management (Hard Skills)
• Content Strategy Development (Hard Skills)
• Brand Marketing Alignment (Hard Skills)
• Audience Segmentation (Hard Skills)
• Data Analysis and Insights (Hard Skills)
• Best Practices Development (Hard Skills)
• Campaign Performance Optimization (Hard Skills)
• Retail Collaboration and Presentation (Soft Skills)

Job Summary: 

• Help build, execute, and optimize multi-channel acquisition campaigns alongside agency partners inclusive of paid search, shopping, retargeting, and affiliate for e-commerce businesses that meet or exceed monthly goals
• Collaborate on ongoing digital acquisition strategy and create monthly projections for metrics including Transactions, Revenue, Spend, ROAS, and LTV
• Identify ways we can leverage data (internal and external) to target highly qualified audiences and generate strong marketing efficiencies
• Spearhead robust test roadmaps identifying new audiences, formats, creatives, partners, and more that could drive growth
• Analyze and report on campaign results, conversion rates, and other KPIs
• Ensure channel level measurement and attribution provide an accurate assessment of performance that can be compared cross-channel
• Identify new opportunities and provide strategic recommendations to drive growth across all owned channels
• Apply knowledge of acquisition best practices, technologies, and trends
• Partner with Performance Marketing team members to identify cross-channel synergies and ways we can improve the full consumer journey
• Collaborate with Brand and Creative teams to develop creative assets, iteratively optimize ads to meet performance KPIs, and create segmented messaging strategies that improve relevancy
• Identify ways we may be able to improve site conversion rates at channel, partner, and audience levels

Skills on Resume: 

• Multi-Channel Campaign Management (Hard Skills)
• Digital Acquisition Strategy (Hard Skills)
• Data-Driven Audience Targeting (Hard Skills)
• Testing and Experimentation (Hard Skills)
• Campaign Analysis and Reporting (Hard Skills)
• Measurement and Attribution (Hard Skills)
• Strategic Growth Recommendations (Hard Skills)
• Creative Collaboration and Optimization (Soft Skills)

Job Summary: 

• Develops new and innovative marketing tactics to help support stores' business needs.
• Establishes customer programs, promotional campaigns/packages, and incentives as well as materials for media distribution
• Works with the retail, marketing, and graphics teams to develop communication materials -- window banners, store signage, POS, incentive offers, special promotions and presentation materials.
• Manages retail marketing, advertising, and promotions budget.
• Weekly visits to the retail stores to ensure proper execution of promotions and build relationships with the retail team.
• Analyzes competitive promotions and programs to ensure the effectiveness of future programs. 
• Provides monthly reports to the marketing and retail teams.
• Manage and execute paid acquisition campaigns across several digital ad platforms- developing a growth strategy, analyzing acquisition funnels and customer flows 
• Take responsibility for managing monthly budgets
• Work with agency partners to hit monthly growth and efficiency goals
• Help develop best-in-class marketing analytics reporting for the respective channels.

Skills on Resume: 

• Innovative Marketing Tactics (Hard Skills)
• Customer Program Development (Hard Skills)
• Communication Material Creation (Hard Skills)
• Budget Management (Hard Skills)
• Retail Relationship Building (Soft Skills)
• Competitive Analysis (Hard Skills)
• Paid Acquisition Campaign Management (Hard Skills)
• Marketing Analytics Reporting (Hard Skills)

Job Summary: 

• Own and optimize the Canada homepage on desktop and mobile, Appstore pages, and App Home, the entry points for prospects, and the start of the trial sign-up and conversion flow.
• Create and execute A/B test plans to increase trial take rate (primary KPI) and secondary KPIs.
• Ensure brand consistency through design and creative updates.
• Partner with channel managers to optimize channel landing pages (i.e. traffic coming from SEM site links).
• Build relationships with global CRO colleagues and external agencies to stay on top of best practices and feed the testing pipeline with new ideas.
• Create and maintain a dashboard/report that shows traffic patterns and TTR trends across surfaces.
• Manage SEO agency to produce content for the CA blog, partnering with Legal, Brand, and Tech to post blog articles live, and work with cross-marketplace SEO colleagues to ensure technical aspects are up to date.
• Partner cross-functionally with other business team partners in Merchandising, Product, Creative, Technology, Customer Care, UX Design, and Finance to deliver effective initiatives.
• Proactively identify and resolve issues that may impair the organization's ability to meet its goals.
• Forecast program results and communicate expectations to the management team.
• Plan and execute the growth marketing tactics to achieve Customer KPI targets.
• Develop and scale up direct mail program, including door drops and catalog tests for prospect and existing customer audiences.
• Plan and implement all paid direct response media, including media inserts, press ads, and door drops.

Skills on Resume: 

• Homepage Optimization (Hard Skills)
• A/B Testing Execution (Hard Skills)
• Brand Consistency Management (Soft Skills)
• Landing Page Optimization (Hard Skills)
• Dashboard and Reporting (Hard Skills)
• SEO Content Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Growth Marketing Planning (Hard Skills)

Job Summary: 

• Deliver on performance marketing strategies and execute operational and experimental digital programs, whilst continually assessing and optimizing to reach (and exceed) demand generation goals
• Collaborate with the team on all digital efforts – PPC/SEM/SEO, etc. to ensure all are aligned and working towards achieving established goals
• Develop and drive end-to-end marketing strategies for Display and Social
• Implement cost-effective campaigns using segmentation strategies based on ongoing data on customer behavior and past program results
• Analyze and optimize what is working via performance data, web analytics, conversion statistics, etc. to focus resources on the right channels to drive sign-ups
• Manage all aspects of the Media budget including ad spend and forecasting expected results
• Develop vendor relationships to access best practices, work closely with existing vendors to ensure quality advice and guidance
• Manage acquisition marketing programs to monthly revenue and ROAS targets
• Manage Facebook marketing and SEM marketing
• Work closely with the entire Lovepop marketing and creative team to build the brand
• Diversify customer acquisition channels through continuous testing
• Partner with in-house creative team and external partners to develop compelling acquisition marketing creative

Skills on Resume: 

• Performance Marketing Strategy (Hard Skills)
• Digital Collaboration (Soft Skills)
• End-to-End Marketing Strategy (Hard Skills)
• Cost-Effective Campaign Implementation (Hard Skills)
• Data Analysis and Optimization (Hard Skills)
• Media Budget Management (Hard Skills)
• Vendor Relationship Management (Soft Skills)
• Customer Acquisition Channel Diversification (Hard Skills)

Job Summary: 

• Identify the ideal audience segments, focusing on non-paying net new doctors to target to drive new doctor profile claims and free trials. 
• Launch and optimize campaigns across multiple channels (email, performance marketing, events, call center, industry associations, partner programs, etc.) to drive incremental revenue from new business with doctor customers.
• Partner with Marketing & Sales leadership to create impactful demand gen programs that improve the volume and quality of leads to the Sales team.
• Own monitoring, reporting, and optimization of campaign performance across relevant KPIs — from upper funnel to revenue conversion — ensuring all internal stakeholders are looped in.
• Collaborate with the Lifecycle Marketing Manager on the end-to-end experience of a provider on RealSelf 
• Own targeting, demand generation, new profile claims to new sponsor conversion, onboarding, customer success, and retention. 
• Develop briefs and project manage all acquisition marketing initiatives through the creative development and marketing operations processes.
• Source and analyze market research, insights, and site data to understand consumer segmentation/behavior & identify consumer insights to leverage in acquisition marketing.
• Develop a reporting framework to improve transparency around the testing of new marketing channels
• Own full-funnel forecasting and reporting for marketing channels

Skills on Resume: 

• Audience Segmentation (Hard Skills)
• Campaign Launch and Optimization (Hard Skills)
• Demand Generation Program Development (Hard Skills)
• Performance Monitoring and Reporting (Hard Skills)
• Lifecycle Experience Collaboration (Soft Skills)
• Project Management (Hard Skills)
• Market Research Analysis (Hard Skills)
• Full-Funnel Forecasting (Hard Skills)

Job Summary: 

• Responsible for the creation of all email lifecycle campaigns from lead gen to order conversion, including engagement lifecycles to move customers down the funnel.
• Plan, execute, and optimize all acquisition email marketing campaigns.
• Develop robust “test and learn” plans to determine which variables produce positive results.
• Partner with in-house design team and external agencies to develop and test new creative.
• Partner with the Business Intelligence team to identify new target audiences and segmentation approaches.
• Own contact management strategy and business rules for the email channel – determining the right mix of trigger-based vs. calendar-based marketing.
• Drive innovation in the email channel by staying on top of the latest trends and technology.
• Manage campaign reporting and analytics to discover insights to optimize results.
• Execute promotions for marketing partnerships including sell sheets, mobile push notifications, editorial mentions, ads, list swaps, etc.
• Identify and test new channels (direct mail, etc.) to reach target audiences in new ways, while still achieving ROI targets.
• Work closely with editorial to create engaging content marketing campaigns.
• Serve as lead to junior members of the marketing team.

Skills on Resume: 

• Email Campaign Creation (Hard Skills)
• Acquisition Email Marketing (Hard Skills)
• Test and Learn Planning (Hard Skills)
• Creative Development Collaboration (Soft Skills)
• Audience Segmentation (Hard Skills)
• Contact Management Strategy (Hard Skills)
• Campaign Reporting and Analytics (Hard Skills)
• Content Marketing Collaboration (Soft Skills)