ACQUISITION MARKETING MANAGER RESUME EXAMPLE

Ethan Parker

Austin, TX

(512) 555-3487

ethan.parker@gmail.com

linkedin.com/in/ethanparker

SUMMARY:

Results-driven Acquisition Marketing Manager with 2+ years of experience in paid media, campaign analytics, and audience segmentation within digital marketing. Proven record of increasing customer acquisition by 28% through campaign optimization. Expertise in A/B Testing and Conversion Optimization to enhance funnel efficiency, reduce acquisition costs, and drive measurable growth across multi-channel programs.

SKILLS:

Paid Media

A/B Testing

Campaign Analytics

Audience Segmentation

Conversion Optimization

Marketing Automation

EXPERIENCE:

Marketing Analyst

BrightWave Digital Group, Austin, TX

June 2023 – Present

• Executed multi-channel acquisition campaigns across paid search and social platforms, increasing qualified leads by 26% through targeting optimization and budget reallocation
• Conducted A/B testing on creatives and landing pages, improving conversion rates by 18% through structured experimentation
• Analyzed campaign performance and reported KPIs weekly, enhancing decision-making speed by 20% across stakeholders
• Supported vendor coordination and campaign execution, reducing cost per acquisition by 15% through ongoing performance adjustments

Marketing Coordinator

Luma Growth Solutions, Dallas, TX

January 2022 – May 2023

• Assisted in planning and execution of acquisition campaigns, contributing to a 22% increase in website traffic through channel expansion initiatives
• Monitored campaign analytics and identified performance gaps, improving ROI by 17% through optimization recommendations
• Collaborated with cross-functional teams to develop campaign assets, increasing engagement rates by 19%
• Maintained reporting dashboards and tracked KPIs, improving data accuracy and visibility across campaigns

EDUCATION:

Bachelor of Business Administration in Marketing

University of Texas at Dallas

Olivia Bennett

Chicago, IL

(773) 555-9214

olivia.bennett@outlook.com

linkedin.com/in/oliviabennett

SUMMARY:

Results-driven Acquisition Marketing Manager with 5+ years of experience in demand generation, paid media, and campaign analytics within SaaS and consumer platforms. Proven record of increasing pipeline growth by 34% through integrated acquisition strategies. Expertise in Attribution Modeling and Audience Segmentation to optimize performance, improve targeting precision, and drive scalable customer acquisition.

SKILLS:

Demand Generation

Paid Media

Attribution Modeling

Campaign Analytics

Audience Segmentation

Conversion Optimization

EXPERIENCE:

Acquisition Marketing Manager

NorthPeak Digital, Chicago, IL

March 2022 – Present

• Managed multi-channel acquisition campaigns across search, social, and affiliate, increasing new customer acquisition by 33% through performance optimization
• Developed forecasting models for revenue and ROAS, improving budget efficiency by 25% through data-driven planning
• Led experimentation roadmap, including A/B and multivariate testing, boosting conversion rates by 24% across acquisition funnels
• Collaborated with product and analytics teams to refine attribution models, enhancing reporting accuracy by 21%

Digital Marketing Specialist

Summit Growth Marketing, Denver, CO

July 2019 – February 2022

• Executed paid acquisition campaigns, increasing qualified leads by 29% through audience segmentation and creative optimization
• Analyzed campaign data and performance metrics, improving ROI by 22% through continuous optimization initiatives
• Managed agency partnerships and vendor relationships, reducing cost per acquisition by 18%
• Supported cross-channel marketing initiatives, increasing engagement rates by 20% across digital platforms

EDUCATION:

Bachelor of Science in Marketing

University of Colorado Boulder

Jonathan M. Reynolds

San Francisco, CA

(415) 555-6721

jonathan.reynolds@protonmail.com

linkedin.com/in/jonathanmreynolds

PROFESSIONAL SUMMARY:

Results-driven Acquisition Marketing Manager with 10+ years of experience in demand generation, performance marketing, and growth strategy within SaaS and e-commerce sectors. Proven record of scaling customer acquisition by 38% and improving ROAS by 30% through multi-channel strategies. Expertise in Paid Media Strategy and Attribution Modeling to optimize full-funnel performance and drive sustainable revenue growth.

CORE SKILLS:

Demand Generation

Paid Media

Attribution Modeling

Campaign Analytics

ROAS Optimization

Audience Segmentation

EXPERIENCE:

Senior Acquisition Marketing Manager

Vertex Growth Labs, San Francisco, CA

January 2021 – Present

• Directed global acquisition strategy across paid, owned, and earned channels, increasing pipeline contribution by 37% through full-funnel optimization
• Managed multi-million-dollar media budgets, improving ROAS by 29% through strategic allocation and performance optimization
• Led cross-functional teams to implement attribution frameworks, enhancing reporting accuracy by 24%
• Scaled acquisition programs across digital and offline channels, driving a 32% increase in customer acquisition volume
• Developed testing frameworks and experimentation pipelines, improving conversion efficiency by 26%

Acquisition Marketing Manager

BlueCore Digital Systems, Seattle, WA

May 2017 – December 2020

• Managed multi-channel campaigns across search, social, and display, increasing new customer acquisition by 31%
• Optimized landing pages and user journeys, improving conversion rates by 23% through UX and messaging enhancements
• Collaborated with analytics and product teams to refine segmentation strategies, boosting engagement by 21%
• Oversaw agency relationships and vendor performance, reducing acquisition costs by 20%

EDUCATION:

Bachelor of Science in Business Administration

University of California, Berkeley

• Led acquisition strategy and execution across financial, social, travel, and healthcare products, aligning channel mix and lifecycle touchpoints to increase qualified pipeline by 32% within two quarters.
• Established core growth metrics and attribution frameworks, enabling data-driven decisions that improved activation rates by 21% and reduced funnel leakage through rigorous KPI definition and monitoring.
• Designed and executed over 50 growth experiments across paid and owned channels, optimizing acquisition-to-activation conversion and delivering a 27% uplift in campaign efficiency and engagement.
• Presented actionable insights and strategic recommendations to executive stakeholders, influencing roadmap prioritization and securing alignment that accelerated growth initiatives delivery timelines by 18%.
• Collaborated with engineering, data science, UX/UI, sales, and marketing teams to implement scalable growth systems, enhancing cross-functional execution and increasing campaign velocity by 25% across platforms.
• Managed paid media operations, including budgeting, agency performance, and tech stack optimization, reducing customer acquisition cost by 23% while consistently achieving positive ROAS across multiple acquisition channels.

Core Skills:

• Paid Media
• Growth Analytics
• Attribution Modeling
• Conversion Optimization
• Marketing Automation
• Experimentation Design

• Directed multi-channel acquisition campaigns for marketplace sellers, aligning cross-functional teams on KPIs and scaling new seller growth by 35% through targeted funnel optimization and lifecycle marketing initiatives.
• Orchestrated integrated campaigns across web, social, display, SEM, and email channels, driving 28% increase in qualified leads by leveraging creative experimentation and audience targeting strategies.
• Owned lead-generation targets, developed forecasts, allocated budgets exceeding six figures, and optimized spend efficiency to improve cost per acquisition by 22% across global campaigns.
• Quantified marketing impact using advanced attribution models and dashboards, enabling leadership visibility and improving seller acquisition conversion rates by 19% through continuous performance analysis.
• Engineered data-driven marketing assets and segmentation strategies aligned to seller journeys, enhancing engagement quality and increasing onboarding completion rates by 26% across international markets.
• Managed paid acquisition strategy and agency performance for subscription products, reducing acquisition costs by 24% while scaling revenue contribution through coordinated execution with SEO and owned media teams.

Core Skills:

• Paid Acquisition
• Lead Generation
• Attribution Modeling
• Campaign Analytics
• Marketing Automation
• Audience Segmentation

• Developed quarterly acquisition marketing plans with defined themes and KPIs, aligning funnel objectives to increase candidate attraction by 31% through structured campaign planning and performance governance.
• Identified and activated new acquisition channels, leveraging data insights and market trends to expand reach, resulting in a 27% growth in qualified candidate pipeline across digital platforms.
• Produced campaign content using technical tools and coordinated freelancers and agencies, improving content delivery efficiency by 22% while maintaining consistency across multi-channel marketing initiatives.
• Designed and managed end-to-end prospect journeys from awareness to conversion, optimizing touchpoints to boost conversion rates by 18% through continuous funnel refinement and audience segmentation.
• Collaborated with digital marketing stakeholders to implement website lead-generation strategies, enhancing on-site conversion performance by 24% through testing, UX improvements, and data-driven optimization.
• Monitored campaign performance, budgets, and reporting frameworks, identifying gaps and implementing iterative testing programs that improved ROI by 20% while ensuring accurate forecasting and cost control.

Core Skills:

• Campaign Analytics
• Lead Generation
• Conversion Optimization
• Marketing Automation
• Budget Management
• Performance Tracking

• Executed and optimized paid social campaigns across multiple platforms, increasing ROAS by 29% through continuous testing, audience refinement, and performance-driven budget allocation strategies.
• Collaborated with growth, creative, and brand teams to develop platform-specific content strategies, improving engagement rates by 24% while maintaining brand consistency and acquisition efficiency.
• Refined prospecting and retargeting segments using customer data models, boosting conversion rates by 21% through advanced audience segmentation and iterative campaign optimization.
• Analyzed campaign data and market trends to identify growth opportunities, delivering a 26% increase in new customer acquisition through strategic experimentation across emerging and existing channels.
• Established automated reporting frameworks and best practice repositories, enhancing decision-making speed and improving campaign performance consistency by 18% across paid social initiatives.
• Coordinated digital campaigns supporting retail partnerships, presenting performance insights and optimization recommendations to stakeholders, contributing to a 22% uplift in in-store trial and consideration metrics.

Core Skills:

• Paid Social
• Audience Segmentation
• Campaign Analytics
• ROAS Optimization
• Marketing Automation
• Data Modeling

• Executed multi-channel acquisition campaigns across paid search, shopping, retargeting, and affiliate channels, exceeding monthly revenue targets by 34% through performance optimization and agency collaboration.
• Developed acquisition strategies and monthly forecasts covering transactions, revenue, spend, ROAS, and LTV, improving budget efficiency by 23% through precise planning and performance tracking.
• Leveraged internal and external data sources to identify high-value audience segments, increasing marketing efficiency by 28% and enhancing targeting precision across digital acquisition channels.
• Led structured experimentation roadmaps, testing audiences, creatives, formats, and partners, delivering a 26% uplift in conversion rates through continuous optimization and scalable growth initiatives.
• Analyzed campaign performance and attribution models across channels, improving reporting accuracy by 19% and enabling data-driven decisions that strengthened cross-channel investment strategies.
• Collaborated with performance, brand, and creative teams to optimize messaging and site conversion paths, increasing on-site conversion rates by 21% through aligned, full-funnel user-journey improvements.

Core Skills:

• Paid Search
• Attribution Modeling
• Conversion Optimization
• Campaign Analytics
• Audience Targeting
• Affiliate Marketing

• Developed innovative retail and digital acquisition tactics supporting store performance, increasing campaign-driven revenue by 28% through integrated promotional strategies and localized marketing execution.
• Established customer programs, promotional packages, and media assets, improving in-store engagement by 22% through coordinated campaigns across POS, signage, and incentive-driven marketing initiatives.
• Collaborated with retail, marketing, and design teams to deliver cohesive communication materials, enhancing brand consistency and boosting promotional effectiveness across multiple physical and digital touchpoints.
• Managed retail marketing and paid acquisition budgets, optimizing spend allocation to achieve a 24% reduction in cost per acquisition while maintaining consistent monthly growth targets.
• Executed and optimized multi-platform paid acquisition campaigns with agency partners, increasing conversion rates by 19% through funnel analysis, audience targeting, and performance-driven adjustments.
• Analyzed competitive programs and campaign performance, delivering monthly reports and actionable insights that improved promotional ROI by 21% and strengthened data-driven decision-making processes.

Core Skills:

• Paid Acquisition
• Campaign Analytics
• Budget Management
• Conversion Optimization
• Retail Marketing
• Attribution Modeling

• Optimized homepage, app entry points, and conversion flows across platforms, increasing trial take rate by 27% through structured A/B testing and continuous UX and performance enhancements.
• Designed and executed experimentation roadmaps, improving primary and secondary KPIs by 22% through data-driven testing, hypothesis validation, and iterative optimization of acquisition funnels.
• Collaborated with channel managers to refine landing pages and traffic pathways, boosting conversion efficiency by 19% across SEM and owned channels through aligned messaging and improved user journeys.
• Established performance dashboards and forecasting models, enabling visibility into traffic trends and conversion metrics, improving decision-making accuracy by 21% for cross-functional stakeholders.
• Managed SEO content strategy and agency execution, increasing organic traffic by 25% while ensuring technical compliance and cross-team alignment across brand, legal, and product functions.
• Led multi-channel growth initiatives, including direct-response media and direct-mail programs, scaling customer acquisition by 30% through integrated campaign planning and cross-functional execution.

Core Skills:

• Conversion Optimization
• A/B Testing
• Paid Media
• SEO Strategy
• Marketing Analytics
• Landing Pages

• Executed performance marketing strategies across PPC, SEM, SEO, display, and social channels, exceeding demand generation targets by 33% through continuous optimization and experimentation-driven campaign execution.
• Aligned cross-channel digital efforts with team stakeholders, improving overall marketing efficiency by 26% through integrated planning and unified performance tracking across acquisition channels.
• Developed end-to-end acquisition strategies for display and paid social, increasing qualified sign-ups by 29% through audience segmentation and data-informed creative optimization.
• Leveraged web analytics and conversion data to refine channel investments, boosting conversion rates by 21% while reallocating budgets toward high-performing acquisition sources.
• Managed media budgets and vendor partnerships, optimizing ad spend allocation to achieve a 24% improvement in ROAS while ensuring accurate forecasting and performance accountability.
• Expanded acquisition channels through structured testing and creative collaboration, driving a 27% increase in customer acquisition by diversifying traffic sources and enhancing campaign scalability.

Core Skills:

• Paid Media
• SEM Strategy
• Campaign Analytics
• Audience Segmentation
• ROAS Optimization
• Conversion Tracking

• Identified and targeted high-value non-paying provider segments, increasing new profile claims and trial starts by 31% through data-driven audience segmentation and acquisition strategy refinement.
• Launched and optimized multi-channel campaigns across email, paid media, events, and partnerships, generating 28% incremental revenue growth from new business through coordinated demand generation initiatives.
• Partnered with marketing and sales leadership to design lead generation programs, improving lead quality by 24% and accelerating pipeline conversion through aligned targeting and messaging strategies.
• Monitored and optimized full-funnel performance metrics, enhancing conversion from acquisition to revenue by 22% through structured reporting, KPI tracking, and continuous campaign adjustments.
• Managed end-to-end provider lifecycle, including onboarding, retention, and customer success, increasing sponsor conversion rates by 19% through improved user experience and lifecycle alignment.
• Developed forecasting models and reporting frameworks, improving visibility into channel performance by 21% and enabling data-informed decisions across acquisition, marketing, and testing initiatives.

Core Skills:

• Audience Segmentation
• Demand Generation
• Campaign Analytics
• Lifecycle Marketing
• Forecast Modeling
• Conversion Optimization

• Led end-to-end email lifecycle marketing from lead generation to conversion, increasing revenue contribution by 34% through optimized engagement flows and targeted funnel progression strategies.
• Planned and executed acquisition email campaigns, improving open and click-through rates by 27% through segmentation, personalization, and continuous performance optimization.
• Designed structured test-and-learn frameworks, identifying high-impact variables that drove a 22% uplift in conversion rates across lifecycle and promotional email programs.
• Collaborated with design, BI, and agency partners to develop data-driven creative and audience strategies, enhancing targeting precision and campaign effectiveness across multiple segments.
• Managed contact strategy and channel rules, balancing trigger-based and calendar campaigns to increase engagement efficiency by 19% while maintaining deliverability and audience health.
• Expanded acquisition through new channels, including direct mail and partnerships, mentoring junior team members, and scaling cross-channel campaigns to achieve a 25% improvement in ROI.

Core Skills:

• Email Marketing
• Lifecycle Automation
• Audience Segmentation
• Campaign Analytics
• A/B Testing
• Conversion Optimization

• Developed and optimized paid media acquisition strategies, increasing new customer growth by 33% through data-driven channel selection, budget allocation, and continuous performance optimization.
• Produced KPI-driven reporting frameworks across acquisition initiatives, improving visibility and decision-making accuracy by 21% through consistent tracking of conversion, spend, and efficiency metrics.
• Managed external agency partnerships, enhancing campaign execution quality and reducing cost per acquisition by 24% through performance oversight and strategic alignment.
• Authored creative briefs and collaborated with design teams to build high-converting assets and landing pages, boosting conversion rates by 19% through user-focused messaging and testing.
• Partnered with data science to develop segmentation models and experimentation roadmaps, driving a 26% uplift in campaign effectiveness through rigorous A/B testing and audience insights.
• Aligned cross-functional teams to support product launches and adoption, scaling acquisition impact by 28% through streamlined processes and coordinated go-to-market execution.

Core Skills:

• Paid Media
• A/B Testing
• Audience Segmentation
• Campaign Analytics
• Landing Pages
• Marketing Automation

• Managed multi-channel user acquisition strategies across display, search, SEO, content syndication, and social, increasing traffic and brand exposure by 36% through integrated digital marketing execution.
• Built and executed acquisition campaigns across traditional and experimental channels, generating 29% growth in net-new leads and pipeline through diversified demand generation initiatives.
• Conducted A/B testing and performance analysis across paid campaigns, improving ROI by 23% through data-driven optimizations and continuous refinement of targeting and creative strategies.
• Explored and implemented new campaign tactics and channels, driving a 27% increase in acquisition efficiency through systematic experimentation and scalable optimization frameworks.
• Oversaw agency partnerships and digital channel performance, reducing cost per acquisition by 21% through rigorous performance management and strategic vendor collaboration.
• Collaborated with cross-functional teams to enhance ad creatives and landing pages, increasing conversion rates by 25% through optimized user journeys and aligned funnel improvements.

Core Skills:

• Paid Media
• A/B Testing
• Conversion Optimization
• Campaign Analytics
• SEO Strategy
• Audience Targeting

• Designed and tested acquisition marketing campaigns for device products, increasing new customer acquisition by 32% through structured experimentation and full-funnel optimization strategies.
• Owned end-to-end campaign execution, including creative development, segmentation, planning, and reporting, improving campaign efficiency by 25% through coordinated lifecycle management and performance tracking.
• Leveraged internal tools to automate A/B testing and scale high-performing variations, driving a 21% uplift in conversion rates across targeted acquisition campaigns.
• Developed advanced segmentation strategies to identify high-propensity customer cohorts, enhancing targeting precision and increasing engagement rates by 24% through data-driven audience modeling.
• Mapped complex customer journeys and partnered with lifecycle stakeholders, improving retention and conversion alignment by 19% through seamless cross-stage experience optimization.
• Built business cases and forecasting models for new initiatives, achieving a 27% improvement in ROI by aligning experimentation outcomes with measurable growth opportunities and product releases.

Core Skills:

• A/B Testing
• Audience Segmentation
• Campaign Analytics
• Lifecycle Marketing
• Forecast Modeling
• Conversion Optimization

• Defined and executed end-to-end acquisition marketing strategy for a real estate investing brand, increasing new customer growth by 35% through integrated paid media, email, and lifecycle campaigns.
• Operated hands-on across campaign execution, managing production, deployment, and optimization to achieve a 28% improvement in ROI through continuous testing and performance refinement.
• Scaled paid acquisition inflow across entry-level products, events, and premium services, driving a 31% increase in qualified leads through funnel optimization and audience targeting strategies.
• Explored and validated new media channels and campaign formats, improving acquisition efficiency by 24% through structured experimentation and rapid iteration on emerging opportunities.
• Built scalable marketing operations and team structure, accelerating campaign velocity by 22% while maintaining performance standards and supporting sustainable growth initiatives.
• Analyzed customer segments and product positioning to align messaging and creative, increasing conversion rates by 19% through data-driven insights and high-impact campaign design.

Core Skills:

• Paid Media
• Email Marketing
• Campaign Analytics
• Audience Segmentation
• Conversion Optimization
• Marketing Strategy

• Owned global B2B demand generation strategy across paid, owned, and earned channels, increasing MQL volume by 38% through integrated acquisition programs and funnel optimization initiatives.
• Managed multi-channel performance budgets and agency partnerships, improving return on ad spend by 26% across SEM, SEO, and retargeting through strategic allocation and continuous performance tuning.
• Optimized owned channels, including SEO, landing pages, UX, and email, enhancing lead quality by 24% through data-driven improvements and targeted user experience enhancements.
• Directed development and testing of acquisition campaign assets, increasing engagement rates by 21% through iterative A/B testing and alignment with audience and channel dynamics.
• Analyzed full-funnel performance across geographies and channels, delivering actionable insights that improved conversion efficiency by 23% and informed scalable growth strategies.
• Collaborated cross-functionally with marketing, sales, product, and operations teams, strengthening end-to-end customer journeys and driving a 29% increase in pipeline contribution.

Core Skills:

• Demand Generation
• Paid Media
• Conversion Optimization
• Campaign Analytics
• Marketing Automation
• A/B Testing

• Managed daily execution and optimization of paid acquisition campaigns, increasing customer acquisition by 34% through structured testing, audience targeting, and performance-driven campaign adjustments.
• Collaborated with growth leadership to align strategy with company KPIs, improving overall marketing efficiency by 27% through coordinated planning and data-informed execution.
• Analyzed campaign performance using segmentation, cohort analysis, and creative insights, enhancing targeting precision and driving a 22% uplift in conversion rates across channels.
• Designed and executed rigorous A/B testing frameworks, improving ad performance by 25% through statistically grounded experimentation and continuous creative iteration.
• Developed and presented weekly executive reports with actionable insights, improving decision-making speed by 20% through transparent performance tracking and clear recommendations.
• Maintained testing roadmaps and optimized processes across stakeholders, increasing campaign scalability by 23% through streamlined workflows and continuous improvement initiatives.

Core Skills:

• Paid Media
• A/B Testing
• Audience Segmentation
• Campaign Analytics
• Creative Testing
• Performance Optimization

• Optimized digital acquisition programs across paid and organic channels, increasing new customer growth by 28% through continuous performance analysis and data-driven campaign improvements.
• Led cross-channel testing initiatives, driving a 24% uplift in conversion rates through structured experimentation across media, messaging, and audience segmentation strategies.
• Collaborated with brand, partner, and retention teams to align marketing efforts, improving campaign consistency and increasing overall engagement efficiency by 21% across acquisition initiatives.
• Directed project execution and delivery timelines, ensuring 100% on-time completion of marketing initiatives through effective stakeholder coordination and process management.
• Monitored campaign performance and project activities, identifying optimization opportunities that improved marketing ROI by 19% through proactive issue resolution and performance tracking.
• Documented key decisions and maintained governance frameworks, enhancing operational transparency and scalability while supporting data-informed decision-making across acquisition marketing programs.

Core Skills:

• Paid Media
• A/B Testing
• Campaign Analytics
• Project Management
• Performance Tracking
• Conversion Optimization

• Led acquisition marketing strategy to drive patient awareness and lead generation, increasing appointment volume by 33% through integrated B2B and consumer-focused campaigns aligned with business objectives.
• Analyzed market segments, customer journeys, and competitive positioning, developing annual marketing plans and campaign calendars that improved engagement rates by 26% across target audiences.
• Collaborated with internal leadership and external partners to execute cross-channel campaigns, boosting qualified patient leads by 29% through coordinated multi-touchpoint marketing initiatives.
• Evaluated campaign ROI and digital analytics, optimizing program performance to achieve a 22% improvement in conversion efficiency through continuous data-driven refinements.
• Managed marketing budgets and variance analysis, reducing overspend by 18% while reallocating resources to high-performing channels to maximize return on investment.
• Aligned cross-functional teams, including operations and clinical stakeholders, ensured campaign readiness and brand consistency, contributing to a 24% increase in successful campaign launches.

Core Skills:

• Demand Generation
• Campaign Analytics
• Audience Segmentation
• Budget Management
• Marketing Strategy
• Conversion Optimization

• Owned planning, execution, and optimization of paid marketing channels, increasing customer acquisition by 35% through keyword expansion, bid optimization, and multi-platform campaign management.
• Led cross-network campaign execution across search, social, and DSP channels, improving ROAS by 28% through continuous testing, performance analysis, and data-driven optimizations.
• Analyzed marketing performance and communicated insights to stakeholders, enhancing decision-making effectiveness by 22% through structured reporting and actionable recommendations.
• Collaborated with internal teams to support product launches and partnerships, driving a 26% increase in feature adoption through aligned acquisition and go-to-market strategies.
• Expanded growth strategy into offline channels, including TV, OTT, and direct mail, increasing overall reach by 31% through integrated demand generation initiatives.
• Defined KPIs and implemented A/B testing frameworks, improving campaign efficiency by 24% while advancing automation and scalability across marketing programs.

Core Skills:

• Paid Media
• A/B Testing
• Campaign Analytics
• ROAS Optimization
• Audience Targeting
• Marketing Automation

• Managed multi-channel acquisition across online and offline platforms, increasing revenue by 37% through integrated campaign execution and continuous optimization aligned with product and growth objectives.
• Developed and executed testing frameworks, including A/B and multivariate experiments, improving conversion rates by 26% through data-driven insights and iterative campaign refinements.
• Partnered with analytics and product teams to build tracking systems and KPI frameworks, enhancing measurement accuracy by 23% and enabling deeper funnel performance visibility.
• Scaled paid acquisition channels, including social and regional platforms, achieved a 31% increase in ROAS through strategic budget expansion and performance-focused vendor management.
• Advanced attribution modeling and channel analytics, improving decision-making efficiency by 21% through rigorous testing and enhanced understanding of cross-channel impact.
• Collaborated with cross-functional teams to optimize full-funnel performance, increasing acquisition efficiency by 28% through aligned insights, experimentation, and continuous process innovation.

Core Skills:

• Paid Media
• A/B Testing
• Attribution Modeling
• Campaign Analytics
• Audience Segmentation
• ROAS Optimization