ACQUISITION MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 7, 2024 – The Acquisition Marketing Manager has experience in B2C marketing across diverse online and offline channels, with a focus on developing and launching impactful campaigns in global and regulated industries. This role requires skills in managing digital marketing budgets, analyzing data, and understanding business buying behaviors, including the broker and intermediary market. The manager is also proficient in analytical tools, advanced software skills, and copywriting, with a strong command of prospect management systems such as HubSpot to deliver insights and reports effectively.

Essential Hard and Soft Skills for a Standout Acquisition Marketing Manager Resume
  • Data Analysis
  • SEO Optimization
  • PPC Advertising
  • CRM Software Proficiency
  • A/B Testing
  • Budget Management
  • Marketing Automation
  • Content Management Systems
  • Email Marketing
  • Market Research
  • Communication
  • Leadership
  • Creativity
  • Problem-Solving
  • Adaptability
  • Collaboration
  • Time Management
  • Strategic Thinking
  • Analytical Thinking
  • Emotional Intelligence

Summary of Acquisition Marketing Manager Knowledge and Qualifications on Resume

1. BA in Communications with 3 years of Experience

  • Experience managing multi-million dollar monthly advertising budgets
  • A proven track record of delivering improvements in ROAS and LTV, CAC across digital marketing channels and campaigns.
  • Be a highly logical, analytical, and innovative thinker
  • Fast learner with excellent problem-solving and prioritization skills
  • Passion for data-informed decision-making and acquisition
  • Energetic, self-reflective, self-motivated personality and can operate independently
  • Expert with Excel pivot tables
  • Strong writing skills and creativity
  • Excitement for the startup, subscription eCommerce, health, and/or Acquisition space
  • Self-motivated team player willing to work extremely hard
  • Excellent communication skills in Korean and English - written, verbal, and presentation

2. BA in Economics with 7 years of Experience

  • Experience in performance marketing capacity, with demonstrated experience optimizing online media campaigns towards specific marketing goals, such as CaC
  • Hands-on experience with ad platform management (Facebook Ads, Google Ads, etc.)
  • Proven track record of managing a sizeable budget and scaling marketing efforts in support of a rapidly growing business
  • Strong attention to detail with experience in QA and execution
  • Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
  • Strong analytical skills with experience in analyzing raw data, concluding, and making recommendations - proficiency with analytical tools (i.e. Google Analytics, Looker, Excel, SQL, etc)
  • Creative and empathetic thinker, cares deeply about users, and has a customer-first approach
  • Proven ability to work effectively with cross-functional teams, specifically with external agencies, Creative, Product, Data Science, and Engineering
  • Thrives in fast-paced environments and can adapt quickly to shifting priorities
  • Experience building out new strategies and programs from the ground up, understanding the technical needs for implementation
  • Excellent oral and written communication skills

3. BA in Business Administration with 4 years of Experience

  • Direct digital marketing experience in PPC and/or SEO fields
  • Google Analytics, Google AdWords, and Google Search Console experience
  • Experience with ad platforms such as Facebook Ads Manager and AdRoll
  • Conversion rate optimization experience
  • Basic understanding of web programming languages
  • Client presentation working experience
  • Understanding of website development and/or coding
  • Strong proficiency in online research, data analysis, and Microsoft Excel/Google Sheets
  • Highly effective project management, time management, and written communication skills
  • Strong leadership abilities and several years of experience in marketing, preferably in a leadership role.
  • A positive can-do attitude, excellent problem-solving skills, willingness to learn, and strong attention to detail

4. BA in Advertising with 6 years of Experience

  • Demonstrate intellectual curiosity and outside-in thinking on best and evolving digital marketing practices
  • Performance marketing experience in the ecommerce technology industry, with cutting-edge experience in the digital space
  • Expertise with paid media channels such as LinkedIn, Twitter, Ecommerce media and publishers, Facebook, Gartner network, etc.
  • Experience working with Google Analytics and SEM
  • Strong experience using marketing/ digital tools and implementing best practices
  • Deep understanding and experience across performance marketing channels
  • Demonstrate depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals
  • Strong understanding of how all current digital marketing channels function
  • Experience leveraging data to deliver ROI-driven results
  • Proven success in helping a company grow to scale
  • Working experience using HubSpot

5. BA in Marketing with 8 years of Experience

  • Experience marketing in a B2C environment, using multiple channels including online with offline channels
  • Business experience which should include developing and launching marketing campaigns, ideally within a global environment
  • Experience working client side in digital marketing and managing online marketing activities to a budget
  • Experience operating in a regulated industry, specific experience in healthcare, or insurance will be highly advantageous
  • Understanding of the buying behavior of businesses, including knowledge and understanding of the broker/intermediary market
  • Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels
  • Solid analytical and numerical skills
  • Advanced PC skills, including Acrobat, Excel, Word and PowerPoint
  • Very high standard of written and spoken English and proven copywriting experience
  • Ability to work with prospect management tools (for example HubSpot) to analyze and report data to the business
  • Experience and knowledge of the HNW audience
  • An in-depth understanding and knowledge of Private Medical Insurance or International Private Medical Insurance
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