ACCOUNT DIRECTOR JOB DESCRIPTION
Compiled Account Director job descriptions across industries, outlining the responsibilities, qualifications, and scope typical of senior client-facing roles.


Account Director Job Description Template
1. About the Role
The Account Director is a senior client leadership role found across creative, digital, integrated, and full-service marketing agencies. Sitting at the senior tier of client services, this position bridges agency capabilities and client business objectives, translating brand and marketing challenges into measurable outcomes. Agencies across consumer, B2B, healthcare, and retail sectors rely on Account Directors to own high-value relationships, protect revenue, and drive organic growth. The role is critical to sustaining client retention while expanding agency scope and commercial impact.
2. Position Summary
As the Account Director, this role serves as the senior client partner accountable for relationship health, strategic counsel, and revenue growth across a portfolio of accounts in a creative or integrated agency environment. Collaborating across Creative, Strategy, Digital, Finance, and partner agencies, the Account Director leads cross-functional teams while owning financial performance, brief quality, and account-level business development.
3. Why Join Us
Career Impact: Account Directors in agency environments build rare expertise at the intersection of brand strategy, commercial leadership, and integrated channel delivery - credentials that transfer across industries and client categories.
Business Impact: This role directly influences client retention, organic revenue growth, and the quality of creative output that reaches consumers across multiple channels and touchpoints.
Growth Opportunity: Ownership of a senior client portfolio provides a clear pathway to Group Account Director, Managing Partner, or client-side marketing leadership over time.
4. Key Responsibilities
- Lead strategy development and brief quality for assigned accounts, aligning creative output to measurable client business goals.
- Own senior client relationships across all engagement levels, serving as the primary point of accountability for satisfaction and retention.
- Drive organic growth by identifying cross-sell, upsell, and new business opportunities within existing client portfolios.
- Manage full account financials, including budget control, cost estimates, revenue forecasting, and profitability tracking.
- Collaborate with Creative, Strategy, Digital, and partner agency teams to deliver integrated campaigns on time and within scope.
- Mentor and develop junior account team members through structured feedback, delegated responsibilities, and exposure to new capabilities.
- Oversee workflow, resourcing, and quality control across simultaneous projects and workstreams.
- Present strategic and creative recommendations to the senior client and internal stakeholders with clarity and confidence.
5. Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience.
- 7+ years of account management experience within a creative, integrated, digital, or full-service agency environment.
- Demonstrated ability to manage senior client relationships independently, with a track record of retention and revenue growth.
- Proven experience developing and evaluating creative briefs and integrated campaign strategies aligned to client business objectives.
- Strong financial acumen with hands-on experience managing account budgets, estimates, and forecasting.
- Excellent oral and written communication skills, including formal presentations to executive-level audiences.
- Experience managing, mentoring, and developing junior account team members or direct reports.
- Proven ability to manage multiple concurrent workstreams across cross-functional agency teams while maintaining quality.
6. Preferred Qualifications
- Experience managing accounts across two or more channels, such as digital performance, experiential, content, or CRM.
- Demonstrated knowledge of digital media ecosystems, including paid social, programmatic, or performance marketing fundamentals.
- Background working on CPG, retail, healthcare, or B2B client categories within an agency context.
- Exposure to new business development, including pitch participation, proposal development, or scope-of-work negotiation.
7. AI & Tech Stack
- Core Stack: Salesforce CRM, Microsoft Office Suite (Excel, PowerPoint, Word).
- Project Management: Workamajig or equivalent agency project management platform.
- Data & Analytics: Google Analytics, campaign performance dashboards.
- Paid Media Platforms: Meta Ads Manager, Google Ads.
- Productivity & Collaboration: Keynote, Outlook.
- AI Tools: Not specified in examples.
8. Compensation & Benefits (US Market Benchmark)
- Base Salary Range: $110,000-$155,000, depending on market, agency size, and account portfolio scope.
- Bonus: Performance-based bonus of 10-20% tied to revenue targets and client retention metrics.
- Equity: Not typical at the agency level; may apply in independent or founder-led agency structures.
- Health Benefits: Medical, dental, and vision coverage; employer contribution varies by agency size.
- PTO: 15-20 days annually, plus public holidays and agency closure periods.
- Common Perks: Hybrid work flexibility, professional development budget, new business commission eligibility, and agency award submissions.
Figures based on current US market benchmarks. Adjust based on location, company size, and seniority level.
9. EEO & Legal
Lamwork is committed to building inclusive teams and does not discriminate in hiring or employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Candidates requiring reasonable accommodations during the application or interview process are encouraged to request them. All offers of employment are contingent upon satisfactory completion of a background check. Applicants must be authorized to work in the United States without sponsorship.
Account Director Job Description Examples
1. Account Director (Creative Agency)
Leading brand, business, and customer insight across integrated client teams, the Account Director drives impactful creative outcomes tied directly to client business goals and ROI. Partnering with Senior Leadership on fiscal planning, this role independently manages senior client relationships while mentoring and overseeing junior team members across all capabilities.
Key Responsibilities
- Lead brand, business, and customer insight across client teams and internal meetings.
- Guide actionable creative briefs to deliver impactful results aligned with the client's business goals.
- Think holistically around client business goals, applying LIFT's principles of success to every project.
- Focus on ROI, marketing productivity, economic implications, and learning and optimisation.
- Identify new business opportunities and involve appropriate team members to sell in work.
- Communicate financial updates and flag broader issues to senior management when necessary.
- Balance client direction changes with creative excellence, scope constraints, and strategy delivery.
- Independently manage senior client relationships and oversee junior team members across capabilities.
- Ensure personal accountability for on-time, on-budget, quality execution across all capabilities.
- Mentor junior employees to support strategic growth and expose them to new channels and opportunities.
- Partner with Senior Leadership to plan for future fiscal years and set goals.
Skills & Qualifications
- 8+ years' experience developing marketing projects and managing large creative teams and clients.
- Deep expertise in customer insights, segmentation, and rational and emotional target needs to drive marketing and creative strategies.
- Demonstrated track record of establishing excellent client relationships that drive business results.
- Proven ability to quickly onboard new team members and clients to expedite efficiency.
- Skilled in identifying cost-saving opportunities through new processes and team structures.
- Experience in scoping processes, including educating direct reports and involving junior staff in scope development.
- Poised and confident in delivering oral presentations both over the phone and in person.
- Can communicate effectively and persuasively at all levels and across all departments.
2. Account Director (Digital Performance Agency)
At the crossroads of paid media strategy and creative performance, the Account Director leads end-to-end campaign planning, execution, and optimisation across channels including Meta, Google, TikTok, and LinkedIn. Working closely with the Head of Planning and directly managing an Account Executive, this role serves as the primary day-to-day client contact and creative catalyst for driving ROAS.
Day-to-Day Responsibilities
- Lead planning, setup, experimentation, optimisation, and reporting of paid performance campaigns across Meta, Google, TikTok, LinkedIn, and other digital channels.
- Manage day-to-day communication with key clients and present campaign results and insights.
- Collaborate with the Head of Planning on digital performance campaign planning and buying.
- Develop campaign and creative ideas to drive performance and deliver ROAS for clients.
- Create experimentation plans and oversee their implementation and reporting.
- Write and test new ad copy and brief creative ideas to the creative team.
- Directly manage an Account Executive.
Required Qualifications
- Minimum 3 years' experience in digital planning and buying within an agency.
- Proven track record of running successful digital paid campaigns that deliver on client objectives.
- Experienced in transforming client briefs into well-planned digital media plans aligned to set objectives.
- Proven experience in presenting to and managing client relationships on a day-to-day basis.
- Expert in Facebook Ads and Google Ads.
- Strong analytical skills with the ability to derive actionable insights from complex data.
- Excellent problem-solving skills with the ability to work to deadlines in a fast-paced environment.
3. Account Director (Retail Digital Agency)
Sitting at the intersection of senior client leadership and digital strategy, the Account Director champions agency excellence across staff, clients, and operational delivery in a retail-focused environment. Collaborating with Partners and senior leaders, this role develops progressive digital strategies, grows client investment, and shapes team culture in line with emerging channels and opportunities.
Role Responsibilities
- Build and maintain senior-level relationships with new and existing retail clients to understand business problems and objectives.
- Develop progressive digital strategies to solve client business problems and objectives.
- Liaise with Partners and senior leaders to grow client spend, increase retention, and onboard new clients.
- Lead key new business, cross-sell opportunities, and client projects in line with business and channel objectives.
- Advise the business on high-level strategic direction, channel, and technology opportunities.
- Engage and empower team leaders to develop and implement channel solutions.
- Develop team skills and culture in line with business direction, focusing on new channels and opportunities.
- Maintain best-in-class knowledge of digital marketing, retail strategies, platforms, and channels.
- Become an industry thought leader through external opportunities and self-marketing.
- Be an ambassador for agency values and culture.
Professional Experience
- Hands-on skills in at least one digital channel or discipline, with a high level of working knowledge across all major channels.
- Full awareness of digital channels and tactics with experience applying data and digital skills to develop project plans.
- Highly effective client, stakeholder, and staff management skills, including planning and hosting workshops, training sessions, pitches, and meetings.
- Exceptional communication, interpersonal, and multi-level leadership skills.
- Advanced ability to independently plan, strategise, and mobilise to achieve a project.
- Confident and considered approach to problem-solving and project management.
- Natural talent for exploring and workshopping business objectives to develop actionable project plans.
4. Account Director (Branded Content and Publisher Partnerships)
Embedded within a global partnerships function, the Account Director enables enterprise clients to successfully integrate Brand Stories and Conversations products into their commercial portfolios across multiple time zones. Cultivating relationships with key decision makers at Publishers and Agencies worldwide, this role builds scalable, repeatable pipelines that drive usage fees and cross-functional best practices.
Areas of Ownership
- Own and implement the global partnership strategy across global Publishers and Agencies.
- Become a Brand Stories solutions expert and facilitate knowledge transfer to partners and their go-to-market teams.
- Cultivate and maintain relationships with key decision makers at all levels.
- Build and deliver a scalable, repeatable pipeline of opportunities sourced from partners to drive usage fees.
- Interact with other parts of the business to create best practices and improve overall success rates.
- Problem-solve at a senior level, overcoming challenges and dealing directly with clients and commercial strategies.
Experience & Qualifications
- Substantial experience creating and project managing successful branded content partnerships, ideally within financial services.
- Proven track record of driving revenue via direct and partner-influenced opportunities.
- Strong client and agency relationships and contacts across industry categories and all levels.
- Experience in a senior client-facing role within a team environment.
- Skilled storyteller and presenter, with experience translating insights, product information, and data into client value.
- Experience in people management and team mentorship.
- Creative, resourceful, and adaptable with strong problem-solving ability.
5. Account Director (Integrated Creative Agency)
Driving strategy alignment and integrated delivery across brand, digital, and experiential channels, the Account Director serves as the senior client partner responsible for quality, financial performance, and team development. Collaborating across Strategic Planning, Creatives, Digital, Finance, and agency partners, this role ensures accountability across all activities while fostering strong, trusting client relationships.
Core Functions
- Lead strategy development and success criteria alignment for assigned clients, engaging deeply to provide strategic solutions to their challenges.
- Orchestrate delivery of client communication activities across channels, with a strong focus on digital.
- Manage workflow, operational, and quality processes across the team and departments, including Strategic Planning, Creatives, Digital, and Finance.
- Collaborate with agency partners, including Media Agencies, Data and Tech, PR, Influencer Marketing, and Activation, to deliver integrated initiatives.
- Oversee production processes to ensure quality outcomes within budget and timeline.
- Drive measurement, evaluation, and accountability across all activities.
- Manage full financials, including budget control and forecasting.
- Develop strong, trusting relationships between client and agency teams across strategy, ideation, and execution.
- Manage, mentor, and grow direct reports.
Requirements
- 7+ years of experience in account management within creative agencies.
- Experience in integrated marketing and digital project management.
- Strong digital media knowledge and a passion for technology.
- Strategic thinking and problem-solving ability driven by creative excellence.
- Excellent people management, team building, and leadership skills.
- Strong project management, negotiation, and presentation skills.
- Ability to work in a self-directed, fast-moving, results-oriented environment.
- Collaborative personality that contributes positively to team culture across departments.
6. Account Director (Global Agency Client Services)
Owning the full scope of client service delivery at a senior level, the Account Director establishes annual business objectives and leads the account, planning, and creative teams to exceed client expectations. Working closely with finance, creative, and senior leadership, this role controls campaign timing and budget while pushing the agency creatively and strategically with existing clients.
Primary Duties
- Establish and achieve account team annual business objectives, goals, strategies, and action plans.
- Build and own strong, long-lasting relationships with clients and account, planning, and creative teams.
- Liaise with clients at a senior level on a day-to-day basis, including weekly status updates and internal processes.
- Lead a team to deliver the utmost level of client service and manage team priorities and diaries.
- Produce cost estimates for client approval and manage financials with the finance team.
- Control campaign timing and budget, completing projects on schedule and within agreed budgets.
- Promote the expansion of business with existing clients, pushing the agency creatively and strategically.
Background & Experience
- At least 5-7 years of experience working in global agencies.
- Significant experience in professional client relationship management.
- Full awareness of creative processes and techniques, including digital platforms.
- Strong leadership, communication, presentation, negotiation, and interpersonal skills.
- Good strategic thinking and analytical skills.
- Proficient in English.
7. Account Director (Integrated Advertising Agency)
Responsible for the management, growth, and overall health of client relationships, the Account Director serves as the senior point of contact coordinating resources across creative, digital, experiential, and content teams. Collaborating with internal teams, vendors, and partner agencies, this role ensures outstanding, results-driven work is delivered across traditional, digital, social, and promotional channels.
Job Functions
- Manage and lead day-to-day client relationships and accounts, communicating regularly with clients and internal teams.
- Strategically advise clients and develop ideas and solutions that achieve business, marketing, and engagement objectives.
- Translate client assignments into meaningful briefs, balancing the dual expectations of clients and the agency.
- Manage workstreams across traditional, digital, social, experiential, and promotional projects, including timelines, teams, and budgets.
- Assign, delegate, coordinate, and monitor the work of agency staff across client projects.
- Collaborate with art directors, copywriters, developers, and other internal teams to ideate and develop concepts.
- Present strategic and creative platforms effectively to internal and external audiences.
- Participate in and lead big idea thinking sessions for the agency.
- Promote the expansion of business with existing clients.
Position Requirements
- Minimum 8+ years of integrated advertising agency experience across traditional, digital, social, retail, content, experiential, and promotional projects.
- Experience working on CPG accounts required, beverage accounts a plus.
- Experience managing, mentoring a team, and creating and managing project budgets.
- Thorough understanding of the agency process and agency/client relationship model.
- Strong self-starter mentality with a sense of responsibility and passion for the business.
- Positive, upbeat attitude with a desire to do the best work.
- Experience in Workamajig project management software a plus.
8. Account Director (Full-Service Marketing Agency)
A key member of a full-service marketing agency, the Account Director combines deep expertise in agency services with an intimate understanding of clients' goals across CPG, B2B, Education, and Healthcare sectors. Reporting to senior agency leadership, this role provides strategic counsel to client executives, manages a book of business, and partners with sales teams to develop new prospects and negotiated Statements of Work.
Scope of Work
- Identify key business drivers, analyse the competitive landscape, and surface risks and opportunities for clients.
- Provide strategic counsel to client executives, aligning digital strategies with overall business strategies.
- Partner with SMEs to develop roadmaps that deliver against identified business objectives.
- Offer insights based on marketing and industry expertise to support client decision-making.
- Represent the agency in multi-agency environments, advocating for agency positions and protecting against competitive threats.
- Leverage third-party partnerships and identify growth opportunities within the existing client base.
- Partner with sales and marketing teams to pitch services to new prospects and develop and negotiate Statements of Work.
- Manage book of business to maintain or grow accounts, forecast revenue, and proactively mitigate risks with leadership.
Knowledge, Skills & Abilities
- Bachelor's or graduate degree preferred; demonstrated relevant experience and results also welcome.
- Prior agency experience.
- Experience in CPG, B2B, Education, or Healthcare industries.
- Demonstrated experience managing highly technical projects, SFMC experience preferred.
- Above-average understanding of the technical landscape and its implications for strategy and execution.
- Demonstrated experience presenting data-driven solutions to clients with varying levels of digital marketing maturity.
- Strong decision-making, organisational, planning, and problem-solving skills with the ability to resolve issues in a timely fashion.
- Experience in managing teams and client relationships remotely via e-communication and telephone.
9. Account Director (Video Ad Creative and Performance)
Built for high-growth performance advertising, the Account Director owns account health, client lifecycle management, and team leadership across a multi-million dollar social media ad spend portfolio. Working closely with Strategy, Creative, and Media teams, this role drives growth across DTC verticals, including fashion, beauty, food, fitness, healthcare, and financial services.
Key Deliverables
- Build, manage, and lead a team of account executives.
- Own account health and drive growth across performance and client relationship dimensions.
- Guide accounts strategically and at critical moments of crisis and opportunity.
- Set goals and objectives in collaboration with clients and internal teams, tracking and driving progress through specific and actionable recommendations.
- Manage the full client lifecycle from pitch through onboarding and ongoing growth phases.
- Proactively identify potential issues, take corrective action, and gather qualitative and quantitative client feedback.
- Provide structured reporting to give clients and internal stakeholders visibility into learnings, achievements, issues, and opportunities.
- Work closely with Strategy, Creative, and Media teams to ensure clarity on goals, deliverables, deadlines, and results.
- Identify and secure growth opportunities, including opening new channels and relationships on the client side.
- Perform competitive market research, analysis, and recommendations on business development opportunities.
- Stay current on client-specific and broader advertising trends and best practices across FB, IG, Snap, TikTok, YouTube, and OTT.
Qualifications & Experience
- 10+ years of professional experience with demonstrated leadership roles.
- 4+ years in advertising or equivalent with a deep understanding of performance marketing on social media.
- Demonstrated experience managing a team of account executives and a multi-million dollar monthly ad spend client portfolio.
- Strong client management background across DTC verticals, including fashion, beauty, food, fitness, healthcare, and financial services.
- Demonstrated experience creating and developing new client services and revenue streams.
- Strong communication skills with demonstrated ability to build reports and presentations.
- Excellent ability to understand client motivations and concerns while managing multiple priorities with strong attention to detail.
10. Account Director (Integrated Advertising, Global Network Agency)
Analyzing, solving, and presenting integrated solutions to complex client challenges, the Account Director acts as a valued advisor and partner to senior brand and marketing leaders at a global network agency. Collaborating across integrated capability teams, this role coaches junior staff, monitors industry issues, and ensures both creative excellence and flawless execution across a portfolio of accounts.
Accountabilities
- Manage a client's business or portfolio of integrated accounts, immersing deeply in the essential dynamics, strategies, and drivers of their business.
- Partner with integrated capability experts to identify new business opportunities, the scope of work, and revenue.
- Foresee opportunities and formulate plans to exploit them and drive or extend the business.
- Interface regularly with all client levels, constantly hunting for innovative solutions and big ideas.
- Demonstrate strong collaboration with internal teams, using agency resources creatively to support client business.
- Build strong relationships and trust with creative partners, navigating teams effectively when priorities conflict.
- Coach, involve, and inspire junior agency staff through consistent feedback, training, and growth opportunities.
- Monitor and communicate POV on current marketing and industry issues.
- Demonstrate accountability for overall agency performance and flawless execution.
Technical Qualifications
- 7-10 years of experience, including 3-5 years of supervisory experience.
- Strong commitment to creative excellence and appreciation for how great work gets done.
- Strong communication skills, particularly in oral presentations.
- A good listener who reads people and rooms well.
- Insatiably curious and a lifelong learner.
- Diplomatically and empathetically leads with authentic passion for great work, team, and business.
11. Account Director (SaaS and Technology Solutions)
Serving as the central point of contact across all client needs, the Account Director drives successful software implementations, adoption, and revenue growth for a portfolio of large and complex technology accounts. Reporting to senior leadership, this role navigates complex organisations across IT, marketing, and sales functions to identify new opportunities and ensure consistent client satisfaction and growth.
Operational Focus
- Serve as the central point of contact for key clients across all their needs.
- Collaborate with cross-functional teams to oversee the delivery of successful solutions.
- Engage with both management and technical levels of the client to ensure projects proceed to plan.
- Meet revenue goals while maintaining account wellness and constant focus on customer satisfaction and growth.
- Identify new opportunities and help close them, turning leads into new revenue.
Education & Experience
- 7+ years of relevant technical Account Management or Account Director experience.
- Proven experience managing a portfolio of clients for a major vendor, preferably on large and complex accounts.
- Proven ability to navigate large, complex organisations and build strong relationships across multiple levels and functional areas, including IT, marketing, and sales.
- Demonstrated success selling software-based solutions to a technical audience, with a passion for SaaS and solution-selling skills.
- Understanding of the basic elements and building blocks of SaaS or related technology solutions; prior knowledge of Telco B2B solutions is a plus.
- Clear and confident communication skills across telephone, written, and face-to-face settings.
- Independent and successful self-starter.
12. Account Director (Creative and Communications Agency, Mid-Market)
As the Account Director, this role is the face of the agency, leading key accounts, driving quality across all deliverables, and building strong client relationships grounded in a deep understanding of each client's business challenges. Collaborating with creative and strategy teams and reporting to Senior Leadership, this role oversees multiple projects simultaneously while mentoring direct reports, including Account Managers and Account Coordinators.
Work Activities
- Be the face of the agency, leading accounts and building strong client relationships.
- Understand client business challenges to inform and continuously refine strategy.
- Drive client work and manage quality control across all deliverables.
- Collaborate with creative and strategy teams on advertising and communications development and implementation.
- Lead and direct the work of others by assigning responsibilities, goals, and supervising delivery.
- Manage multiple projects simultaneously from beginning to end, anticipating pitfalls and escalating issues when necessary.
- Work with Senior Leadership to plan the growth of assigned clients and business segments.
Minimum Qualifications
- Minimum 7 years of agency or equivalent experience.
- Demonstrated budget management and resource planning experience.
- Strong strategic thinking with the ability to provide thought leadership across all managed accounts.
- Excellent oral, written, presentation, and interpersonal skills, with a strong writing background or passion to develop one.
- Excellent organisational skills with the ability to handle multiple projects simultaneously and prioritise deliverables.
- Strong attention to detail with flexibility and adaptability to work well under pressure in a fast-paced environment.
- Excited, driven, and hungry to build relationships, solve problems, and exceed client expectations.
- Social marketing experience a plus.
13. Account Director (Enterprise IT Sales, MNC Accounts)
Focused on hunting large enterprise deals with multinational corporations, the Account Director drives the growth of an Enterprise Sales business by setting strategy, penetrating key markets, and establishing C-level relationships in the ICT sector. Leading cross-functional teams across Sales, Presales, and Consulting, this role accelerates momentum in both new and existing accounts through senior-level negotiation and partnership leverage.
Strategic Responsibilities
- Hunt new large deals from selected MNCs and corporate potential customers.
- Set up Enterprise Sales Strategies, structure Business Development, and penetrate the market in selected industries.
- Implement Business Development Plans and pipelines to bring new clients to the business.
- Manage, leverage, and coordinate new accounts and large opportunities to keep growing momentum in new and existing accounts.
- Leverage internal resources and external partnerships with Software, Hardware, and Service vendors.
- Lead senior-level communications and business negotiations.
- Assist other Account Managers in hunting activities.
Background & Experience
- 20+ years of proven track record selling IT and Telecommunication Solutions, including Software and Services to leading MNCs and corporate customers.
- Strong team management experience leading multiple members across Sales, Presales, and Consulting functions.
- Extensive connections and network across the ICT industry with established C-level client relationships.
- Strong communication skills for managing communications in a global matrix environment.
- Driven, self-motivated, and results-oriented with the ability to thrive in a fast-growing organisation.
- Native English and Chinese speaker.
14. Account Director (Public and Private Sector, Telco/Techco)
Influencing regional sales strategy across Public, Private, and Third Sector clients, the Account Director is accountable for retention, new business growth, and the delivery of complex technology-enabled solutions through a large-scale regional team. Working across Service, Digital, Sales Enablement, and Contract Management functions, this role brings the customer voice into decision-making while attracting top talent and building long-term stakeholder relationships.
Leadership Responsibilities
- Influence regional sales strategy and adapt plans using external and internal networks in response to market forces, competitor activity, and customer opportunities.
- Set and manage customer engagement plans across Service, Customer Solutions, Digital, Sales Enablement, and Contract Management to drive excellent customer experience and NPS improvements.
- Build a regional brand identity and maintain a wide stakeholder network to nurture, develop, and grow opportunities.
- Bring the customer voice to the heart of decision-making using intelligence from the customer base combined with the latest research and trends.
- Deliver pipeline in solutions that drive beneficial outcomes, driving the mix of core and new core while leveraging new products and propositions.
- Move customers away from end-of-life technology whilst protecting customer experience and revenue.
- Develop and update a regional MTP for the sector and ensure compliance with governance, sales pay plan, and incentive requirements.
- Attract top talent and create an environment focused on customer loyalty and long-term relationships.
Skills & Qualifications
- Sales management experience in Telco and preferably Techco sectors, managing multi-million, multi-year complex technology-enabled solutions.
- Advanced personal sales experience in the Telco or Technology sectors with proven credibility operating at the C-suite level within the public sector.
- Experience establishing and managing sales processes across large-scale teams, including forecasting, pipeline management, and account planning.
- Experience working across functional teams and participating in governance of complex bids.
- Strong understanding of market dynamics affecting Telcos and customer buying decisions, including Cloud, IoT, AI, Security, and 5G.
- Consulting skills with the ability to position commercially and competitively, supported by strong interpersonal and stakeholder engagement skills.
- Business case creation and development experience; remains current on emerging technology, market conditions, and government regulations.
15. Account Director (Digital Media Sales, Fashion and Luxury)
Reporting to vertical sales leadership, the Account Director develops and maintains strategic partnerships within the Fashion and Luxury category, positioning audio, podcast, video, and display advertising solutions as integral to clients' business objectives. Partnering with internal marketing, brand partnerships, and label relations teams, this role sells consultatively across media agencies, creative agencies, and direct clients while representing the brand as an ambassador at industry events.
Activities
- Develop and maintain excellent relationships with key named clients across the Fashion and Luxury vertical to position the platform as an invaluable strategic partner.
- Sell audio, podcast, video, display, and other ad formats to grow advertising revenues across media agencies, creative agencies, and direct clients, including programmatic.
- Work across multiple agency departments, including brand, buying, strategy, digital, programmatic, branded content, and innovation teams to deliver successful campaigns.
- Coordinate with communications planning, strategic planners, client partners, and buyers to build successful ad campaigns.
- Partner with internal marketing, brand partnerships, and label relations teams to increase revenue for the platform and partners.
- Focus on consultative brand selling, educating and inspiring clients to use the platform to enhance their business objectives.
- Represent the platform at events as a brand ambassador, communicating core narratives and reinforcing market position.
- Maintain accurate forecasting, daily and weekly reporting, and timely client insights using Salesforce.
Experience & Qualifications
- 6+ years of commercial advertising experience at a Fashion and Luxury brand, agency, or in a media or online sales role.
- Deep understanding of the digital ecosystem with knowledge of online and offline media and the ability to create creative audio and digital client solutions.
- Strong negotiation skills with proven ability to consultatively sell, present effectively, and close business.
- Experience building a pipeline with a consistent track record of exceeding goals.
- Proficient in creating reports and presentations using Excel, PowerPoint, and Keynote.
- Standout colleague who is hard-working, adaptable, and positive in a fast-paced environment.
- Fluent in Italian and English, spoken and written.
16. Account Director (Government Technology Sales, HMRC Account)
Accountable for new sales elements of the P&L on a major government account, the Account Director develops sustainable client relationships within complex hierarchies and drives incremental revenue growth through strategic positioning and consultative selling. Collaborating with Business Development and cross-functional governance teams, this role is recognised externally as an expert in client ICT needs and procurement options.
Functions
- Support the Director in creating Account Strategy and Account Development Plans, ensuring they accurately reflect the competitive landscape.
- Develop successful, sustainable, and profitable long-term relationships within complex client hierarchy structures, including escalation management.
- Develop a strong understanding of customer requirements and transformational roadmaps.
- Collaborate with Business Development to land key strategic opportunities and create industry-level consortia to solve medium to long-term business problems.
- Drive customer satisfaction improvements and own key customer relationships and contact strategy.
- Serve as an externally recognised expert in client ICT needs and procurement options.
- Identify, influence, and deliver sales strategy to defend existing revenues and create platforms for incremental profitable revenue growth.
- Lead complex negotiations to reach win-win solutions and manage internal and external senior stakeholders effectively.
Professional Experience
- Extensive sales management experience in the Telco or Technology sectors.
- Advanced personal sales experience with proven credibility operating at the C-suite level within the UK Private and/or Government sectors.
- Strong track record of sales and account development working with large Government customers.
- Proven experience using knowledge of Mobile, Fixed Voice, Cloud, and Data to deliver complex customer solutions and managed services.
- Proven experience creating virtual teams to deliver commercially sound complex solutions while maintaining positive customer experience.
- Awareness of a range of selling techniques with professionally recognised accreditation, such as SPIN, NLP, or similar.
- Experience delivering growth and change successfully within complex customer environments.
17. Account Director (Collaboration Technology Solutions)
Spearheading collaboration transformation conversations across cloud calling, PBX, and meetings technologies, the Account Director functions as an overlay sales role and thought leader for local market sales leadership and assigned key accounts. Collaborating with product management, account owners, and market leadership, this role leads end-to-end sales motion from discovery through close to meet and exceed established revenue quotas.
Performance Expectations
- Drive business development as an overlay sales role, covering solution creation, solution offering, and end-to-end sales motion.
- Identify, bid on, negotiate, and close new sales opportunities to meet and exceed established sales and revenue quotas.
- Develop comprehensive account plans and strategies to win new business from new and existing accounts.
- Serve as a thought leader and business partner to local market sales leadership and account owners.
- Provide input to sales management on customer trends and changes, and recommend future courses of action.
- Interact with Product Management for non-standard and custom requirements based on customer needs.
- Provide accurate and detailed weekly forecast funnels of identified and proposed opportunities.
Position Requirements
- 7+ years of industry sales experience.
- In-depth knowledge of specific products and services within the collaboration technology space, including cloud calling, PBX, meetings technologies, and voice.
- Knowledge of the collaboration industry's competitive landscape.
- Experience selling SaaS solutions.
- Strong business acumen with demonstrated communication, writing, and formal presentation skills, and proficiency in selling to close.
- Self-motivated, proactive, and results-oriented with the ability to work with minimal direction.
- Proficient in MS Office products, including Outlook, Word, Excel, and PowerPoint; Salesforce experience preferred.
18. Account Director (European Public Affairs and Policy)
Grounded in EU sustainability and chemicals policy, the Account Director provides timely strategic counsel to clients navigating complex policy developments across European institutions, national governments, and international frameworks. Working closely with a best-in-class European Energy and Sustainability policy team, this role mentors junior colleagues, supports marketing strategy, and manages day-to-day client engagement on advocacy and communication campaigns.
Core Responsibilities
- Conduct client and topic-specific analyses and draft bespoke briefings informed by sector knowledge and intelligence-gathering on policy developments.
- Provide timely and relevant advice to key clients and prospective clients on policy developments.
- Develop close client relationships and support day-to-day contact related to the execution of advocacy and communication campaigns.
- Oversee the work of junior colleagues to ensure timely deliverables and mentor and coach them to build a best-in-class European Energy and Sustainability policy team.
- Participate in client and internal account management meetings, supporting team leads in reviewing progress, monitoring capacity, and allocating tasks.
- Support the central marketing team in implementing the marketing strategy for the sustainability and chemicals team.
Knowledge, Skills & Abilities
- Prior experience in a relevant position within a public affairs consultancy, in-house, trade association, or European institution.
- Knowledge of EU sustainability policy and chemicals.
- Strong understanding of the interaction between EU, international, and national policy and its business impact on clients.
- Strong analytical, project management, and time-management skills with the ability to meet deadlines.
- Excellent written and verbal communication skills.
- Drive to make an impact, work collaboratively, and support the development of junior team members.
19. Account Director (Food Ingredients, Scandinavia and DACH)
Focused on creating sustainable profitability through strategic relationships across R&D, Marketing, and Procurement functions, the Account Director drives revenue growth in the food ingredients sector across Snacks, Prepared Meals, Soups, Sauces, and related categories. Working in close alignment with a dedicated R&D counterpart and commercial finance, this role closes new business through custom products and defends existing business by building barriers to entry.
Core Responsibilities
- Prospect and close new business opportunities through custom products and integrated solutions to deliver profitable growth.
- Identify a portfolio of quality growth projects and proactively defend the current business by creating barriers to entry.
- Develop strong strategic relationships within the account across R&D, Marketing, and Procurement, and foster counterpart relationships within the organisation.
- Work closely with the dedicated R&D counterpart, demonstrating understanding of sensory, nutrition, labelling, manufacturing, and RD&A processes.
- Actively manage pricing in collaboration with the Account Director and commercial finance, and proactively manage sales contracts for phasing and forecast accuracy.
- Communicate the progress of monthly and quarterly workstreams to internal and external stakeholders and collaborate with counterparts across regions.
Education & Experience
- Bachelor's degree in Food or related Sciences.
- Proven success in negotiating relevant deals within the ingredients industry, ideally in Scandinavia.
- Good working knowledge of food science and its relation to product development and commercialisation.
- Good technical knowledge of the ingredients world and understanding of raw material markets and dynamics.
- Strong communication ability and excellent listening skills.
- Willing to travel to customer sites across Scandinavia and DACH as an integral part of the role.
- Fluency in English; proficiency in a Scandinavian language a plus.
20. Account Director (Healthcare and Pharma, Medical Field Teams)
Overseeing global client strategies and spearheading new business within pharmaceutical and healthcare accounts, the Account Director serves as a true client partner across all offerings with a focus on Medical Field Teams. Collaborating across all internal departments, including Project Management, Field Management, and SMEs, this role creates innovative proposals, leads RFP responses, and drives data analytics processes to demonstrate ROI across all activities.
Strategic Initiatives
- Proactively manage and strengthen relationships with assigned clients, serving as a true partner and championing clients internally.
- Create global client strategies to sustain and grow business, communicating strategies to extended internal teams.
- Liaise with SMEs and Project Managers to design innovative client solutions across the full range of offerings and prepare quality proposals.
- Lead on RFP and pitch responses, and create and manage NDAs, service agreements, and master service agreements for new clients.
- Partner with the Director of Project Management and the Director of Field Management to support effective project fulfilment and ensure detailed handovers to Field Management teams.
- Drive new ways of working and process improvements in line with industry trends, and lead the creation of Account Management processes and best practices.
- Develop data analytics processes to create target lists and remain accountable for assigned client budgets.
- Work collaboratively across all departments to shape and implement proposals, share key feedback, and improve future client offerings.
- Stay current on industry trends to identify new opportunities and demonstrate ROI across all activities.
Qualifications & Experience
- Educated to degree level or equivalent.
- Proven ability in global client account management with demonstrable experience in business development.
- Pharmaceutical industry or relevant healthcare knowledge.
- Demonstrable international client network, in particular within Medical Affairs.
- Knowledge of Capability Development and/or recruitment of outsourced teams.
- Experience using Salesforce.com and proficiency in Microsoft Office packages.
- Solution-driven with exceptional customer focus, listening skills, and ability to present workable solutions in a fast-paced environment.
21. Account Director (IT Solutions Sales, EMEA)
Reporting to EMEA sales leadership, the Account Director grows existing customer accounts and drives new enterprise business to meet growth targets within the IT reseller and managed services space. Partnering with Solutions, Services, and Pre-Sales teams, this role maintains strong customer relationships, accurate forecasting, and a consistent sales cadence to expand the regional footprint.
Delivery Expectations
- Manage assigned area with autonomy and an entrepreneurial approach, achieving set target figures based on customer base and growth expectations.
- Proactively develop an existing book of accounts, creating sales strategies and account plans to grow the area.
- Actively prospect new business opportunities with the goal of face-to-face meetings to present capabilities.
- Maintain strong customer relationships, introducing additional support across Solutions, Services, and Pre-Sales where necessary.
- Deliver and maintain a high level of customer service and satisfaction throughout the customer experience.
- Maintain consistent sales cadence, including customer interaction, account plans, solution selling, and customer growth.
- Manage accurate forecasting and pipeline, and build strong relationships with key vendors and partners to support solution selling.
Required Qualifications
- Bachelor's degree in Business, Sales, Marketing, or related field preferred; appropriate vendor accreditations advantageous; Prince II desirable.
- Minimum 4-6 years of sales experience working with or at an IT reseller.
- Demonstrable track record of successful sales revenue, GP achievement, pipeline, and opportunity management.
- Numerate with strong pricing analysis, analytical thinking, and strategic planning skills.
- Advanced MS Office skills, particularly Excel; experience with Sage 200.
- Excellent oral and written communication skills with strong customer service orientation and ability to manage multiple tasks with little supervision.
- Experience in business transformation within organisational change.
- Additional languages such as French or German.
22. Account Director (IT and Telecoms, New Logo Hunter)
To create value in named new logo targets through commercially astute solutions, the Account Director builds C-level relationships, generates new business revenue, and manages long-term client partnerships across enterprise IT and telecoms. Working with the marketing head and vendor ecosystem while operating as the primary point of contact for assigned customers, this role drives upsell, cross-sell, and new revenue streams through a deep understanding of IT services at the network and device level.
What You'll Do
- Create value in named new logo targets, building commercially astute and innovative solutions.
- Approach, present to, and network with C-level targets, expanding reach into key sectors, and attending industry events and seminars.
- Generate sales among client accounts, including upselling and cross-selling, and identify opportunities to grow new business revenue streams with existing clients.
- Operate as the point of contact for assigned customers, developing and maintaining long-term relationships.
- Work with the marketing head to design targeted campaigns and content.
- Forecast and track client account metrics, service multiple clients concurrently, and maintain accurate records of client transactions.
Professional Experience
- Degree educated.
- Demonstrable IT/telecoms sales experience of 3 years and 2 years working for an ISP, MSP, or Telecoms company, with 3 years in a similar role.
- Previous experience working with an MSP or ISP with extensive hunter and farmer account management experience.
- Significant experience in enterprise client relationship management with an understanding of next-generation workspaces.
- Working technical knowledge of how IT services blend at the network and device level.
- Knowledge of CRM and ERP platforms such as Oracle and Salesforce.
- Outstanding proposal and bid writing skills with strong negotiation, listening, and communication skills.
- Highly organised, deadline-focused, and detail-oriented with excellent time management and ability to manage multiple projects simultaneously.
23. Account Director (Direct Marketing and Client Services)
Partnering with direct marketing and client service specialists to translate complex client objectives into successful program execution, the Account Director develops and maintains key client relationships while driving revenue growth through consultative selling. Managing programs end-to-end, including cost estimates, contracts, and critical paths, this role combines deep direct marketing industry knowledge with strong forecasting and account stewardship.
Ownership Areas
- Develop and maintain key client relationships, building effective partnerships with decision-makers across appropriate segments.
- Grow business by selling to new prospects through consultative selling, meeting or exceeding sales budgets and revenue targets.
- Develop and maintain strategic account management plans and expertise on assigned clients and their business.
- Manage programs from start to finish, including cost estimates, contracts, and procedures such as critical paths and status reports.
- Translate complex client objectives and technical needs to the Client Service Specialist for successful program execution.
- Maintain extensive knowledge of all company products, services, and systems to service and cultivate accounts.
- Develop accurate monthly forecasts and manage expenses wisely.
Education & Experience
- Strong analytical and problem-solving skills with proven product and project management ability.
- Proven sales and presentation skills with strong decision-making ability.
- Extensive knowledge of the Direct Marketing industry and relevant vertical market industries.
- Strong verbal and written communication skills.
- High levels of professionalism, interpersonal skills, and self-initiative.
- Ability to handle difficult situations, make decisions with incomplete information, and professionally deliver unfavourable news.
- Ability to work effectively and contribute within a team environment and with clientele.
24. Account Director (Enterprise SaaS Sales, HR Tech)
A key driver of enterprise revenue growth in a SaaS environment focused on workforce engagement, the Account Director manages the full end-to-end sales cycle, consulting empathically with C-suite and executive decision makers to understand and solve complex organisational problems. Working closely with SDR and marketing support, this role contributes to best practices and funnels customer feedback into the product development process as part of a European go-to-market strategy.
Executive Functions
- Manage the end-to-end sales process and consistently exceed quarterly revenue targets.
- Take a consultative and empathic approach to developing relationships with potential clients, understanding their problems and selling solutions accordingly.
- Drill efficiently into deal blockers and disqualify leads that are a bad fit.
- Construct, forecast, and manage the sales pipeline via Salesforce CRM.
- Take feedback from customers and funnel it into the product development process.
- Contribute to enhancing best practices and techniques in relation to industry trends.
Skills & Qualifications
- Minimum 5 years of experience as a top sales performer at a Startup or SaaS company selling to C-suite and executive-level decision makers.
- Experience managing complex sales processes, RFIs, RFPs, and multiple stakeholders at enterprise organisations.
- Strong use of insights and data to drive decision-making throughout the sales process.
- Ability to identify customer problems and propose comprehensive solutions.
- Experience selling to Senior HR executives.
- Extremely proactive and highly motivated with strong organisational and problem-solving skills, and the ability to adapt and grow quickly.
- Excellent verbal, written, interpersonal, and presentation skills.
- Perfect command of German required.
25. Account Director (Medical Communications, Oncology)
Joining a growing oncology account at a medical communications agency, the Account Director manages client relationships and cross-functional team delivery across a portfolio of meetings and medical affairs projects with room for progression across therapy areas. Working closely with clients, KOLs, and internal and external stakeholders, this role mentors junior team members while identifying opportunities for new business growth.
Project Responsibilities
- Deliver client projects according to brief, deadlines, and budget to an excellent standard.
- Coordinate and manage team members to deliver projects successfully.
- Oversee junior team members, providing feedback on development, work, and onward progression.
- Maintain current understanding of client projects, products, and scientific research.
- Arrange and attend meetings with clients, KOLs, and internal and external stakeholders to develop and maintain working relationships.
- Identify opportunities for new business growth and prepare proposals for senior management.
Background & Experience
- Life science degree.
- Significant previous medcomms agency experience with experience in strategic planning.
- Strong project management experience.
- Previous mentoring or line management experience.
- Strong communication and excellent interpersonal skills.
- Strong organisational and time management skills.
26. Account Director (CRM and Data-Driven Marketing)
Leading a cross-functional client engagement team across Account Services, Project Management, Delivery and Operations, and Data and Analytics, the Account Director drives best-in-class delivery and long-term strategic partnerships for a key client. Collaborating closely with internal capability leads to fostering mutual business growth. This role consults continuously on strategy while managing performance objectives and setting both internal and external expectations.
Key Deliverables
- Lead and drive the overall client engagement team, delivering performance and best-in-class services while building long-term partnerships.
- Ensure the agency and client work together optimally to foster the growth of each other's businesses.
- Actively consult and provide clients with ongoing strategic recommendations, sharing expertise, knowledge, and capabilities.
- Continuously manage and set both internal and external expectations.
- Monitor and track client performance objectives across all existing initiatives to ensure program goals are met or exceeded.
- Lead the client account team across Account Services, Project Management, Delivery and Operations, and Data and Analytics to ensure delivery against scope and requirements.
Qualifications & Experience
- Bachelor's degree with 10+ years of experience in marketing, client services, or strategy fields.
- Experience in CRM, Marketing Automation, eCommerce, Loyalty, and/or Data, Tech, and Analytics.
- General familiarity with internet applications and web-related production.
- Excellent client management, expectation management, negotiation, and conflict resolution skills.
- Exceptional problem-solving, analytical, and business understanding skills with extreme attention to detail.
- Excellent organisation, communication, presentation, and follow-up skills with strong writing and proofreading ability.
- Ability to handle multiple projects, relationships, and tasks simultaneously.
- Proficient in MS Word, PowerPoint, and Excel.
- Managerial experience a plus.
Editorial Process and Content Quality
This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.
Research framework by Lam Nguyen, Founder & Editorial Lead.
Reviewed by Thanh Huyen, Managing Editor.
Learn more about our editorial standards.