ACCOUNT DIRECTOR JOB DESCRIPTION
We're seeking an Account Director with expertise in earned media, content creation, and team leadership. The role offers the chance to work on diverse projects from traditional advertising to product innovation, partnering with globally recognized brands. Ideal candidates will have a strong background in media strategy execution and content development, driving teams towards achieving shared objectives.
An Overview of Account Director Job Description Responsibilities and Qualifications
1. The role of an Account Director encompasses a broad spectrum of responsibilities, with a particular emphasis on demonstrating a robust track record in three key areas: earned media, content development, and account leadership. Candidates for this position are expected to have a rich background in strategizing and executing effective media campaigns, crafting compelling content that resonates with target audiences, and steering account teams towards achieving collective goals.
Account Director Duties and Responsibilities:
- Operate as the primary point of contact for key account stakeholders
- Develop a trusted advisory relationship with accounts, customer stakeholders and internal partners
- Form and execute strategic communications programs on behalf of retained clients
- Develop content, including but not limited to white papers, market reports, and blogs
- Prepare bylined articles and press releases for the media
- Cultivate and enhance collaborative working relationships with the press
- Identify story angles and effectively broker stories to journalists
Account Director Requirements and Qualifications:
- Bachelor's degree or equivalent experience in Business
- 7+ years of relevant work experience as a communicator
- Exceptional writing skills
- Proven skills and success in media relations
- Healthcare experience in any of the following organization types: provider, health plan, technology, economics, or policy
- Campaign planning capabilities
- Work well and collaboratively within a full-service agency environment
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Excellent written and verbal communication skills
2. The Account Director role is currently thriving, even amidst the prevailing market dynamics. Our expertise encompasses a wide range of areas including traditional advertising, social media, content creation, branding, design, and product innovation. This position offers the unique opportunity to collaborate with some of the most renowned and globally recognized brands.
Account Director Roles and Responsibilities:
- Leading clients, and thinking
- Managing and nurturing a small team, ensuring the development of their skills
- Take responsibility for the smooth running of your division and team from an operational, creative, production and financial standpoint
- Develop a clear understanding of the differing brand strategies and guidelines to ensure that all work remains strategically and tonally sound
- Developing integrated strategies and presenting those to senior clients
- Blend strong thinking with excellent project management and operational skills and work with different departments within the agency to get the job done.
- Ability to make decisions in a timely manner and find solutions to unique problems is key to this role.
- Investing time to develop your own knowledge and capabilities in the digital space
- Taking ownership of financial forecasts for your accounts to ensure the profitable delivery of effective work
- Assessing the value the agency adds to every brief
Account Director Requirements and Qualifications:
- At least 1+ years at Account Director level
- Ideally, come from a start-up culture or have experience working with start-up clients
- Deep understanding of all major advertising, design, social and digital marketing channels
- Proven track record of content strategy development and creative production
- Adaptable and collaborative
- Thrive in a fast-paced dynamic environment