Published: Nov 07, 2023 - The Account Director manages the team's workflow, operational quality, and cross-departmental agency processes, ensuring top-notch creative outputs. Initiates comprehensive agency involvement to deliver strategic solutions, driving activity measurement and evaluation. Leads financial management, scope reconciliation, and growth through proactive initiatives, while mentoring junior staff and enhancing career development.
Tips for Account Director Skills and Responsibilities on a Resume
1. Account Director, Vertex Solutions Inc., Austin, TX
Job Summary:
- Takes a leadership role in the development of strategic plans, marketing plans and business reviews
- Advises benefits industry trends and the regulatory environment required for administration
- Directs the execution of account and project plans and activities, within designated timelines and established budgets.
- Manages planning and tracking of business activities to ensure satisfaction of clients
- Commits to continuous improvement of company policies and processes required to support business growth to innovate processes and efficiencies to better meet client and customer current and future needs
- Responsible for revenue phasing/forecasting
- Anticipates issues and implements solutions accordingly for all assigned clients in partnership with the operations team.
- Provides leadership by being a coach and a mentor for cross functional team and or direct reports
- Provides clear direction, defines priorities and performance objectives
- Recognizes and empowers the team to help them get the work done
- Challenges the status quo to find new and better ways to work, inspires and generates new ideas from support teams.
- Growing and cultivating new business within current client base and international opportunities
- Identifies and enables initiatives to expand value with clients and make us an indispensable partner to business.
Skills on Resume:
- Strategic Planning (Hard Skills)
- Marketing Plan Development (Hard Skills)
- Project Management (Hard Skills)
- Revenue Forecasting (Hard Skills)
- Regulatory Compliance Awareness (Hard Skills)
- Leadership (Soft Skills)
- Mentoring and Coaching (Soft Skills)
- Problem Solving (Soft Skills)
2. Account Director, Banyan Creative, Orlando, FL
Job Summary:
- Relationship master, able to confidently build client relationships and provide best in class client service.
- Offers proactive multichannel and digital marketing guidance, grounded in a deep understanding of brand strategic imperatives, clinical data, industry best practices and emerging trends
- Leads the agency team in developing multichannel marketing strategies and campaigns, including but not limited to the annual brand planning process, that drive engagement and growth for client’s brands
- Develops and maintains revenue projections, identifies growth opportunities on assigned businesses to create additional value for the client and agency
- Accountable for the financial health of accounts, including oversight of revenue projections, project profit margins, and timely invoicing and payments.
- Direct communicator, able to navigate conflict situations with team members and proactively have critical conversations
- Collaborates with cross-functional agency team members by providing objective direction and feedback that inspires innovative, creative ideas and tactics that have measurable impact
- A natural problem solver, identifies and diffuse conflict situations, establishing consensus to drive the team toward solutions
- Effectively manages the dynamics of working with client’s agency, vendor and media channel partners to the benefit of the brand
- Provides regular coaching and management of more junior account team members on assigned brands
- Work with Business Development owner to uncover growth opportunities and achieve account growth goals
- Prepare long-term and short-term account plans
- Build trust and long-term relationships with clients
- Works with delivery team leads to develop new client proposals and pitches.
- Achieves client targets within the context of underlying opportunities
- Maintains or improve account profitability.
- Manages and drive the pipeline activities as well as update, track and monitor the opportunity pipeline for the Account Team.
Skills on Resume:
- Multichannel Marketing Strategy (Hard Skills)
- Financial Management (Hard Skills)
- Revenue Forecasting (Hard Skills)
- Conflict Resolution (Hard Skills)
- Relationship Management (Soft Skills)
- Team Leadership (Soft Skills)
- Problem-Solving (Soft Skills)
- Effective Communication (Soft Skills)
3. Account Director, Lighthouse Marketing Services, Denver, CO
Job Summary:
- Developing creative public relations campaigns and overseeing implementation.
- Serving as the key communication lead for multiple key clients via email, conference call, and in-person.
- Writing strategy documents, press releases and other PR materials
- Generating strong media placements.
- Maintaining relationships with media outlets across a range of markets.
- Overseeing and managing several account executives, account coordinators, writers and interns.
- Command a working knowledge of the concept, structure, and value of peer-to-peer education
- Provide peer-to-peer channel insights and recommendations
- Command a working knowledge of general brand management
- Capture learnings and provide feedback into mix and channel strategy
- Establish clear performance goals and provide regular feedback at 1:1s, including ongoing informal and formal performance reviews
- Collaborate with supervisor to forecast resources and assign appropriate staff
- Collaboratively partner with creative teams, kick off projects and convey client feedback
- Management of daily operations for the whole Account Team
- Client facing and relationship building with current/new clients
- Negotiation of fees and lead proposal meetings
- Manage all operations for the creation of the marketing plan
Skills on Resume:
- Campaign Development (Hard Skills)
- Media Relations (Hard Skills)
- Strategic Communication (Hard Skills)
- Brand Management (Hard Skills)
- Team Leadership (Soft Skills)
- Relationship Building (Soft Skills)
- Negotiation (Soft Skills)
- Performance Management (Soft Skills)
4. Account Director, Spectrum Reach Agency, Charlotte, NC
Job Summary:
- Grow key accounts through content, social, digital, and other marketing programs.
- Turn strategy into integrated, thoughtful, well-coordinated ongoing campaigns that support mutual growth.
- Understand client strategy and marketing/business goals for all accounts, building account-specific implementation strategies.
- Serve as both the voice of the client and the voice of the agency and bring everyone to the table in support of the account goals.
- Work cross-functionally with the rest of the team to make sure that marketing offerings align with technology solutions and vice versa.
- Analyze and regularly report on account key performance indicators (KPI’s,), providing monthly, quarterly and annual metrics.
- Overseeing a portfolio of brands and leading ongoing creative, experience design, social, technology and content activities
- Controlling information flow with both clients and internal teams in a timely and accurate way to ensure alignment and focus
- Managing project budgets and ensuring the work is optimized and tracked to plan
- Nurturing relationships with existing client partners, and building high-value new relationships
- Continuing to build new media contacts and sustain existing ones, selling in and teaching other team members techniques
- Reliable and trusted point of contact for clients with regards to PR support and guidance
- Grow and sustain relationships with media contacts and journalists
- Create and present PR plans/proposals for ongoing PR programs and projects
- Writing well structured, persuasive copy and helping others to do the same
- Driving the team and program towards the desired objectives.
Skills on Resume:
- Campaign Management (Hard Skills)
- Strategic Planning (Hard Skills)
- Data Analysis (Hard Skills)
- Budget Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Relationship Building (Soft Skills)
- Communication (Soft Skills)
- Leadership (Soft Skills)
5. Account Director, Pineapple Media, Sacramento, CA
Job Summary:
- Grows accounts, wins new business, execute industry recognized great work and case studies.
- Work with clients and internal teams to sync staff requirements with scope deliverables.
- Be essential to most senior clients as a true strategic partner.
- Know how important decisions get made in client’s bureaucracy.
- Make sure agency’s work feels like business changing, strategic decisions.
- Give media staff day to day client perspectives to help them be better at work.
- Give agency leadership high-level client perspectives to help guide agency decisions
- Calm and organize staff-facing challenges, while inspiring proactivity when teams are comfortable.
- Notify agency owners of opportunities to engage clients, improve agency policies, and make for better work product.
- Advise agency leaders on process, staffing, structure, policies, and business strategy.
- Push for business impact, thoroughness, creativity, defendable rationale in Noble’s work reviews.
- Represent the client’s best interests and business goals when reviewing work.
- Represent values when speaking with a client.
- Manage the involvement of Executive Sponsors on the account and use these to aid grow the business.
- Update Strategy, Digital and Production teams on client business developments and opportunities, catch up regularly to discuss the client business.
- Share ideas across account group to help diversify and pick up innovative approaches.
Skills on Resume:
- Account Growth Strategy (Hard Skills)
- Strategic Planning (Hard Skills)
- Process Optimization (Hard Skills)
- Client Relationship Management (Hard Skills)
- Decision-Making Support (Soft Skills)
- Leadership (Soft Skills)
- Conflict Resolution (Soft Skills)
- Inspirational Communication (Soft Skills)
6. Account Director, Horizon Strategies LLC, Phoenix, AZ
Job Summary:
- Leading or supporting new business pitches.
- Leadership of a piece of agency business with proven track record of retaining and growing the relationship that client has with the agency.
- Developing trusted relationships with senior members of the client marketing team.
- Effective management of upward, downward and cross departmental relationships within the agency.
- Leadership in the planning and delivery of successful communication campaigns.
- Inspiring and effective people manager. Provision of regular coaching and effective management of team resource.
- Deep understanding of different communication channels and the role they play in the marketing mix, with a specific focus on ATL, digital and social.
- Working effectively with planning, creative and studio departments to ensure the delivery of campaign work to client satisfaction.
- Working with external suppliers, clients and other agencies, as required, to build strong working relationships.
- Budgeting, forecasting and delivery of financial targets for clients.
Skills on Resume:
- Business Development (Hard Skills)
- Strategic Planning (Hard Skills)
- Budget Management (Hard Skills)
- Multi-Channel Marketing (Hard Skills)
- Relationship Management (Soft Skills)
- Leadership (Soft Skills)
- Team Coaching (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
7. Account Director, Cedar Communications, Atlanta, GA
Job Summary:
- Strategically manage the agency-client relationship.
- Deliver strategy that achieves outstanding results for clients.
- Identify opportunities to grow client business.
- Work hand and hand with Strategy and Creative leads to develop best in practice creative work.
- Know the client’s brand(s), its strategic pillars, core objectives and guidelines to ensure all communications are on brand and meet requirements.
- Manages the workflow, operational and quality processes within the team and across other agency departments
- Ensuring a high level of creative output
- Initiating the integrated involvement of the agency to deliver solutions
- Drives measurement and evaluation of all activities
- Meet growth targets for the account through proactive initiatives.
- Achieve Utilisation Targets for team members.
- Full management of financials budget control and forecasting.
- Management of scope of work reconciling jobs with this quarterly.
- Ensure team develop Case Studies for key campaigns at campaign completion.
- Drive results/effectiveness analysis.
- Drive competitive reviews and lead presentations to the client.
- Lead and manage junior team members (notably Account Executive and Account Manager).
- Provide career guidance and development opportunities to direct reports.
Skills on Resume:
- Client Relationship Management (Hard Skills)
- Strategic Planning (Hard Skills)
- Financial Forecasting (Hard Skills)
- Brand Management (Hard Skills)
- Leadership (Soft Skills)
- Team Development (Soft Skills)
- Creative Problem-Solving (Soft Skills)
- Persuasive Communication (Soft Skills)
8. Account Director, Summit Digital Marketing, Minneapolis, MN
Job Summary:
- Collaborate, counsel, and contribute to exceptional and brave work.
- Build trusting and influential relationships with clients by delivering the best work, thoughtful recommendations and strategic counsel.
- Understand the vision and objectives of clients and determine the appropriate actions to help clients achieve that vision/goal.
- Take the initiative to identify the potential problems/challenges/risks of clients, offering thoughtful and informed solutions to account lead and determining next steps together.
- Proactively share ideas for potential client campaigns and activations.
- Foster strong relationships and inclusion within teams, co-workers and agency partners
- Identify opportunities to include team members in team meetings, brainstorms, etc. to ensure feel part of the team.
- Actively provide constructive feedback and coach direct reports in real time.
- Motivate and encourage direct reports to produce best work, meeting and exceeding client expectations every day.
- Proactively seek feedback from manager, actively listening to and applying that feedback to future work.
- Maintain situational and self-awareness, and be mindful of tone and body language.
- Begin to understand the CPM process from a management perspective, collaborate with direct reports to ensure stay on track within CPM
- Responsible for overseeing the performance of each key account and in each vertical of total business volume, significant wins and market share of accounts
- Understand the client’s business environments, strategies, and industry to provide the best solution for situation
- Identify business needs, develop project requirements and other documentation
- Serve as thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis
- Demonstrated strong business judgment and decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives
- Identify new areas of marketing services opportunity beyond current organizational thinking
Skills on Resume:
- Client Relationship Management (Hard Skills)
- Strategic Planning (Hard Skills)
- Risk Assessment (Hard Skills)
- Project Management (Hard Skills)
- Leadership (Soft Skills)
- Team Building (Soft Skills)
- Effective Communication (Soft Skills)
- Decision-Making (Soft Skills)
9. Account Director, Olive Branch Advertising, Omaha, NE
Job Summary:
- Directly manage strategic Job Board accounts
- Identify and convert new strategic Job Board accounts
- Ensure that the marketplace is balanced and that revenue opportunities are delivered to the highest possible quality to ensure return business
- Secure regular upsell from existing accounts by identifying tactical opportunities and making them happen
- Build strong, long-term relationships with key accounts
- Manage 2-3 Account Managers responsible for mid-sized Job Boards and Direct relationships
- Hire, manage and develop a team of world-class Account Managers
- Share success learnings across the whole Adzuna business
- Ensure sales and training materials are up to date
- Act as overall Web help interface at the exec level, with indirect responsibility for operational, transition and transformation activity
- Direct the virtual team responsible for the delivery of strategic account plans for all clients and operational client outcomes
- Build capability to create value with existing clients and assess root causes of variation in account profitability
- Ensure sound contract governance is in place for all clients and ensure governance is followed.
- Identify and sell new opportunities within the client account
- Manage a defined territory and market to drive new sales and expand existing business.
- Creatively prospect through campaigns, business partners, and other activities to identify new clients
Skills on Resume:
- Account Management (Hard Skills)
- Sales Strategy (Hard Skills)
- Revenue Growth Management (Hard Skills)
- CRM Software Proficiency (Hard Skills)
- Leadership Development (Soft Skills)
- Relationship Building (Soft Skills)
- Problem-Solving (Soft Skills)
- Strategic Thinking (Soft Skills)
10. Account Director, Echo Advertising Agency, Portland, OR
Job Summary:
- Partner with agencies to sell the full range of Mediahuis products across print and digital
- Manage revenue delivery versus budgets
- Build and maintain a healthy pipeline of business to achieve yearly targets
- Ensure all bookings and client information are kept up to date and accurate at all times
- Develop strong internal relationships and work closely with the Innovation Team, Design Team, Content Team and Audience Insights Team
- Target clients with new Mediahuis products, both proactively and reactively
- Work with the design team to ensure all pitch decks are of the highest standard, accurately address the brief and achieve the client KPIs
- Build and manage relationships with key clients and agency partners at every level of the organization
- Continually identify and target new clients on the patch
- Maintain a high level of client satisfaction and provide thought leadership
- Ensure a strong and relevant network with the defined market
- Progress pipeline and sales opportunities to closure (Prospect and Accounts)
- Oversee projects and deliverables, ensuring clear business and social impact goals are set and evaluated.
- Develop and control budgets, ensuring projects are on a budget and on time.
- Develop and execute the process with detailed work plans.
Skills on Resume:
- Pipeline Management (Hard Skills)
- Revenue Forecasting (Hard Skills)
- CRM Software Proficiency (Hard Skills)
- Presentation Design (Hard Skills)
- Relationship Building (Soft Skills)
- Strategic Planning (Soft Skills)
- Problem-Solving (Soft Skills)
- Leadership (Soft Skills)