What Does A Head of Content Do?

WHAT DOES A HEAD OF CONTENT DO?

Published: Jul 25, 2025 - The Head of Content leads the strategic planning, creation, and distribution of high-quality, on-brand content across digital platforms, including websites, social media, email, and sales enablement assets. The role involves managing a team of writers and editors, optimizing content for SEO and discoverability, and maintaining editorial excellence through structured workflows, performance monitoring, and competitive benchmarking. This position also collaborates cross-functionally to ensure content supports business goals, upholds brand standards, and drives measurable audience growth and engagement.

A Review of Professional Skills and Functions for Head of Content

1. Head of Content Roles and Details

Content Strategy: Create and own the content roadmap and execution strategy.
Engagement Management: Deliver on engagement and revenue goals for the game once live.
Team Leadership: Build and manage a team of content strategists.
Vision Development: Create an actionable vision for the Content Management team.
Cross-Functional Collaboration: Collaborate with the design and engineering team to define tools for the content team.
Internal Alignment: Align internally with the leadership team on the content roadmap.
Issue Resolution: Execute the vision, lead troubleshooting and triaging when live content issues occur.
Stakeholder Communication: Communicate with Content, Art, Dev, Production, and management to fix the problem.

2. Head of Content Key Accountabilities

Team Development: Drive a culture of empowerment and development to evolve existing high-performing teams into an engaged and inspired team.
Team Management: Manage and motivate the team to continue to deliver outstanding product NPS scores related to content offerings.
Content Strategy: Develop and deliver an agile yet future-proof content strategy, roadmap, and operations to support current and evolving business needs.
Stakeholder Leadership: Use expertise and influence to drive a stakeholder-centric delivery culture across the team.
Customer Insight: Understand and meet customer/prospect workflows and pain points, guiding results-based content marketing.
Sales Enablement: Provide effective sales enablement and tightly engage with Lamwork on planning and delivering product roadmaps and innovations.
Cross-Functional Partnership: Partner with internal stakeholders, such as the Production team and Product and Technology squads.
Product Innovation: Innovate and deliver feature enhancements, new products, and process improvements.
Data Prioritization: Identify the most important data to consider for setting KPIs, priorities, and dashboards.
Data-Driven Decisions: Use data to drive commercial decisions and growth opportunities for the product and priorities for the team.

3. Head of Content General Responsibilities

Content Collaboration: Partner with the business development team to create compelling marketing content for digital channels.
Campaign Management: Manage a variety of campaigns, such as digital ad copy, email campaigns, landing page development, website updates, social media channels, etc.
Performance Tracking: Establish KPIs and manage dashboards for all channels.
Copywriting: Write copy to generate new leads and improve conversion rates.
Segmentation Strategy: Create segmentation strategies to manage the customer journey.
Competitive Research: Research local and national competition.
Agency Management: Manage marketing agency relationships.
Team Leadership: Lead and develop the team.
Stakeholder Engagement: Reach a breadth of key stakeholders (external audiences including media, parents, alumni, etc.).
Content Creation: Produce original, compelling, audience-centered content to build a reputation externally.

4. Head of Content and Engagment Role Purpose

Marketing Strategy: Develop the company's overall marketing and content publishing strategy and agenda.
Partnership Integration: Integrate the partnership and events plan to meet the company's long-term and short-term business goals.
Strategic Direction: Overall functional direction set by the Group Director of Strategic Engagement and Integrated Communications.
Campaign Management: Conceptualize, plan, and manage the ‘always-on’ marketing and content publishing agenda.
Stakeholder Analysis: Conduct comprehensive stakeholder mapping and leverage audience insights and data to inform the development of strategies, frameworks, and processes.
Content Planning: Conceptualize, plan, and manage content, marketing, and publishing campaigns.
Reputation Management: Drive key business needs, advance and protect reputation, and address/recover from issues and crises.
Data Utilization: Leverage market and channel data/analytics/insights to develop content and marketing themes/topics and execute a plan.
Asset Development: Develop the assets that support a point of view and educate customers.
Behavioral Metrics: Critical behavioural metrics (e.g., behaviour change, click-throughs, conversion, etc.).
Content Production: Produce and oversee the production of high-quality, scalable content and marketing programs.
Resource Development: Develop resources (e.g., frameworks, processes, templates, etc.).
Content Governance: Guide content marketing and publishing development, and planning.

5. Head of Content Marketing Roles

Market Expansion: Drive mass-market adoption of audio content in local languages.
Content Marketing: Own and execute an end-to-end content marketing strategy for scaling the product to 20 million users.
Team Leadership: Build and lead a team of campaign managers.
Campaign Execution: Drive end-to-end execution, from campaign development to creative and media execution, measurement, and reporting.
Content Narrative: Give voice to the original and licensed content narrative.
User Insights: Focus on leveraging deep user insights and a wealth of data.
Cross-Functional Collaboration: Collaborate with the Growth and Content teams and external partners.
Promotional Strategy: Develop a holistic promotional strategy for original and programmed content.
Creative Direction: Provide creative strategy and direction, working with the Creative team to create engaging content.
Media Coordination: Work with the Internal Media team and external agencies.
Media Planning: Foster efficient, collaborative, and innovative media plans that deliver on defined objectives.
Analytics Collaboration: Work in tandem with analytics and insights teams.
Performance Planning: Build comprehensive measurement and performance projection plans.
Performance Reporting: Build performance reports that shape future strategy.

6. Head of Content Essential Functions

Content Strategy: Develop a content strategy and plan for the assigned country.
Data Analysis: Understand and interpret data to identify trends in content performance.
Content Curation: Work on the curation strategy for the local market.
Audience Engagement: Secure content to drive engagement and viewing minutes.
Content Operations: Oversee content operations.
Content Acquisition: Define a content acquisition plan and work closely with the partnership team to secure the right content efficiently.
Marketing Collaboration: Work closely with the marketing team to develop long-term and short-term marketing strategies to build awareness and engagement in Indonesia.
Vendor Management: Manage external vendors to ensure stellar on-time quality.
Vendor Selection: Select new vendors to round out the content team.

7. Head of Content Additional Details

Content Management: Split between content direction, writing/editing, and project delivery.
Content Strategy: Understand the ‘purpose landscape’ and build content strategies that meet the needs of the audience.
Editorial Planning: Own, create, and manage sustainable editorial calendars.
Interviewing: Take responsibility for conducting interviews.
Execution Excellence: Execute briskly with precision, in alignment with goals and standards.
Topic Research: Research, read, and seek new topic areas that align with the editorial mission and business philosophy.
Editorial Oversight: Commission, edit, and manage Insights Papers (long-form white papers), in partnership with the Director of Marketing and Communications.
Project Management: Oversee content projects end-to-end, including editorial, film, and podcasts.
Schedule Management: Manage delivery schedules following the editorial calendar.
Content Syndication: Drive syndication and partnership opportunities, both for content creation and distribution.
Localization: Adapt global content for market needs.
Expert Collaboration: Collaborate with evangelists and other internal or external experts to produce insightful content.
Executive Support: Support the founders on relevant and impactful content opportunities.

8. Head of Content Details and Accountabilities

Integrated Strategy: Develop and oversee an integrated content strategy that encompasses channel selection, focus, and metrics to be applied and aligned with the business’s overall objectives.
Content Enablement: Enable structured content creation capabilities through the implementation of models and processes for sourcing information.
Market Research: Research the competitive environment and gather market data for the business, and use the results to come up with well-informed topics and themes for content creation.
Brand Collaboration: Work with agency partners and internal teams to develop and execute optimized brand content.
Creative Delivery: Deliver high-quality creative content in order to retain current loyal users of the brand and acquire new customers to continue the brand's growth.
Strategy Leadership: Lead the development of content strategy, testing, and development across all platforms.
Tone Management: Manage and maintain the tone of voice for the brand across all channels.
Website Optimization: Identify opportunities to improve website functionality to better present content to inspire, inform, and engage with prospects and customers.
Content Consistency: Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
Marketing Alignment: Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

9. Head of Content Strategy and Partnerships Tasks

Content Vision: Define and own the overall strategy and vision for the content portfolio and roadmap.
Opportunity Analysis: Combine industry research, global employment and skills trends, and enterprise demand analysis to identify, explore, and constantly validate areas of opportunity for the learning portfolio.
Data Strategy: Develop an analytical framework and data-driven approach for roadmap recommendations.
Market Benchmarking: Perform extensive competitive analysis and benchmarking, and identify and report on trends in the market.
Partnership Strategy: Define and own the partnership strategy and execution for the content portfolio, which entails sourcing top industry partners and executing with them on a variety of content initiatives.
Executive Engagement: Lead executive-level discussions with partners and prospects to mutually define the winning partnerships.
Team Alignment: Align and motivate the cross-functional team to deliver the best-in-class learning experience.
Cultural Leadership: Foster a collaborative and positive culture of accountability, integrity, teamwork, and open communication across the organization.
Product Evangelism: Evangelize learning products internally and externally, building support for direction inside the company and the community outside the company.
External Awareness: Maintain an external mindset, including staying on top of consumer, competitive, and macroeconomic trends.

10. Head of Content Strategy and Operations Overview

Content Creation: Responsible for organic content creation for a personal brand, including photography for social media and blog, and video production and editing for YouTube, TikTok, IGTV, and Reels.
Sponsored Content: Create sponsored content for brand partnerships, including concept ideation, shot list creation, and execution of photography and videography.
Editorial Planning: Maintain content libraries and create editorial calendars for all platforms, including Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn.
Project Coordination: Track and coordinate all sponsored and organic content through a project management system or Google Sheets.
Team Collaboration: Interface with the management team to coordinate content creation for sponsored projects.
Schedule Management: Coordinate the schedule, including presence in meetings, maintenance of meeting agendas and notes, and plan/organize meetings and appointments.
Graphic Design: Develop reward-style content, including daily LTK page maintenance and creation of graphic collages.
Brand Relations: Maintain organic relationships with brands through content creation with gifted products, and follow up with PR companies.
Travel Coordination: Coordinate travel (personal and professional).
Press Outreach: Pitch press placements for both the personal brand and related initiatives.
Event Support: Interface with the management team to assist with events, content creation, and programming.

11. Head of Content Job Description

Social Presence: Ensure the company has the right content, the right brand presence, and strong engagement on every major social channel (Facebook, YouTube, Instagram, TikTok, Pinterest, Twitter, etc.).
Content Strategy: Formulate and execute a talent-focused content strategy while maximizing performance across channels and efficiency across teams.
Talent Acquisition: Attract, recruit, and retain top editorial talent through both staff hires and contributors.
Influencer Relations: Identify key brand ambassadors, influencers, and other collaborators, and maintain these relationships.
Team Culture: Nurture a team culture that prioritizes quick testing, evaluation, and iteration on new growth channels.
Leadership Accountability: Give direct reports autonomy and treat them as business owners, holding them accountable to growth and efficiency goals each day, week, and month.
Editorial Expansion: Build editorial content beyond core product focus into broader areas of culinary, gourmet, and lifestyle interests.
Industry Networking: Foster relationships with key editors, trade organizations, and other industry-related groups.
Brand Collaboration: Work closely with brand and marketing teams to develop and successfully execute brand partnerships.
Agency Partnership: Along with the VP of Brand, partner closely with creative agency partners, as well as other agency resources.
Content Evaluation: Continuously assess content and social channels to ensure the highest-impact investments are being made.
Platform Experimentation: Lead experimentation on all new platforms and content formats, developing several distinctive and recognizable formats across each platform.

12. Head of Content Marketing Functions

Content Strategy: Define the overarching content strategy to effectively fulfill business objectives while communicating the brand.
Calendar Management: Build and own the marketing content calendar spanning across every customer touchpoint.
Content Creation: Develop unique and approachable, high-quality content regularly, from customer success stories and blogs to social media posts, ensuring content is on-brand and tailored to every step of the sales funnel.
Editorial Program: Develop and execute a guest editorial program incorporating external voices into the brand experience.
Campaign Collaboration: Collaborate with various subject matter experts and others in marketing to create and execute strategies for campaigns.
Content Library: Manage a library of content spanning multiple audiences and all stages of the buyer's journey, from awareness to consideration to close.
Funnel Content: Identify and create content with unique narratives for each stage of the purchase funnel.
Performance Analytics: Use data and analytics to continually measure the impact of content and optimize content marketing programs across all channels.
Customer Focus: Be customer-obsessed and anticipate what they want to know and how best to deliver the message.

13. Head of Content Accountabilities

Content Leadership: Lead all aspects of the Content Operations team for digital brands through optimizing iterative processes, team building, and mentoring for individual development.
Cultural Strategy: Create an effective blueprint to maintain a strong pulse on culture through op-eds and partnerships with influential, high-profile celebrity talent that foster innovation, conversation, and action within the community.
Team Management: Manage, mentor, and motivate editorial team members to produce high-quality content and meet core business goals.
Influencer Campaigns: Leverage celebrities and influencers to drive major content campaigns and wins.
Creative Alignment: Unite social, video, and digital content teams through a single creative vision and voice.
Editorial Standards: Establish, implement, and maintain consistent editorial standards, including voice, tone, perspective, and copy guidelines.
Production Oversight: Supervise all editorial content production, ensuring that copy and visuals meet production standards.
Performance Tracking: Oversee and create editorial and content dashboards to track performance per content creator and brand.
Content Development: Lead the ideation, creation, and creative distribution of new content properties, series, features, and campaigns for email, social, and digital channels.
Strategic Collaboration: Support and collaborate on overall content marketing strategy, ensuring alignment across key stakeholders, initiatives, partnerships, and performance metrics.

14. Head of Content Job Summary

Content Quality: Own content quality, assuring it meets the highest benchmark that exists.
Team Leadership: Take ownership of building, growing, and empowering a very strong team of writers and managers.
Content Methodology: Develop and oversee the content methodology.
Strategy Integration: Integrate the content strategy and ensure it’s applied to and aligned with overall company objectives.
Team Oversight: Take the professional lead of 150 amazing content creators across the company.
Guild Management: Manage and mentor the guild leadership team.
Cross-Functional Collaboration: Work closely with Heads of Business, as well as with UX, Product, and R&D leaders.
Editorial Expertise: Bring the perspective and insights of an experienced writer, content strategist, brand advocate, and Editor to the process.
Framework Development: Help content teams establish frameworks that hold content to high standards of clarity, effectiveness, and style.

15. Head of Content Performance Marketing Responsibilities

Content Performance: Lead the Originals and Licensed Performance team, wholly own decisions concerning content launches on the service, performance, and improvements across all Subscription Video On Demand content.
Strategic Alignment: Sit at the intersection of product, content, and marketing strategies, identifying long-term opportunities and challenges while executing shorter-term projects through a team that delights customers.
Marketing Leadership: Demonstrate a strategic approach to what matters to the business, and be a marketer of marketers with an ability to lead through influence.
Vision Execution: Think "big picture" about business goals and how the company achieves them through both step-change improvements and iterative experimentation.
Analytical Thinking: Evaluate ideas and dissect problems, and also build confidence and inspire across disciplines.
Content Launches: Play a crucial role in the launch of high-profile Originals and third-party studio content, and be comfortable in high-profile, high-pressure situations.
Team Management: Manage a team of high-caliber marketers, delivering through them, and prioritizing their career growth.
Stakeholder Engagement: Cultivate strong relationships with key stakeholders, including studio licensing and acquisition, storefront CX team, product managers, designers, brand managers, and programming.
Data Analysis: Audit the business metrics, perform deep dive analysis on problems to understand root causes, and make decisions based on data.
Measurement Optimization: Improve and streamline marketing measurement and reporting, including developing new metrics to assess marketing.
Cross-Functional Partnership: Partner with finance, scientists, engineers, and product managers to influence roadmaps and develop additional product features for the service.

16. Head of Content Details

Guideline Management: Continuously update, revise, and refine the Content Guidelines.
Script Review: Review scripts of scripted television series and movies, as well as creative outlines for non-scripted television series and documentaries.
Content Evaluation: Screen and provide written notes and/or approvals on production cuts and final versions of each title.
Content Compliance: Issue notes for all content, including excessive violence, adult language, sexually explicit material, imitative behavior, commercial product placements, graphic visuals, and slurs and/or stereotyped characterizations that may be harmful to customers or that do not reflect the wide diversity of the audience.
Review Leadership: Lead discussions regarding content flagged for enhanced review with the Content Review Team, consisting of Programming, Production, and Legal executives, as well as members of the Diversity Task Force.
Stakeholder Engagement: Engage with outside vendors and internal affinity groups to seek input and ensure that the Content Guidelines and their application accurately reflect the views of various interest groups.
Issue Escalation: Escalate concerns to senior leaders, and exhibit strong presentation skills, showing confidence and expertise in delivering Standards & Practices insights.
Rating Coordination: Collaborate with the relevant teams on the assignment of rating values and content descriptors for each title.
Issue Resolution: Inform Programming, Production, and/or Operations of any outstanding issues so they can be resolved before launch dates.
Relationship Management: Maintain a positive working relationship with all parties involved in creating and producing programming that meets content acceptability standards.
Customer Advocacy: Accurately represent and advocate for the customer in all analyses and meetings.
Documentation: Document Standards & Practices discussions and decisions throughout the evaluation process to provide context and rationale for future reference.

17. Head of Content Responsibilities and Key Tasks

Content Strategy: Define the overall content strategy and vision for SumUp’s product portfolio and markets, based on user research, trends, and best practices.
Content Operations: Drive a high-output content engine with a focus on Organic and Performance channels, to increase awareness, acquisition, engagement, and retention for all products across 28 European markets.
Channel Management: Oversee multi-channel distribution of all content, while continually tracking and optimising the content KPIs of those channels.
Cross-Functional Collaboration: Closely collaborate with CRM, Online Marketing, Brand, Social Media, Country Growth, and Product Marketing Leads to ensure the content strategy and roadmap drive the business forward and meet commercial objectives.
SEO Leadership: Lead and develop the SEO team to reach and ensure a constant improvement of the search rank of SumUp and content, organic traffic, and related sales.
Localisation Management: Lead and develop the Localisation team to ensure smooth translation processes globally across all departments and strive to reach a maximum level of automation, while keeping a high level of flexibility and short turnaround with more than 30 freelancers.
Team Alignment: Foster the collaboration and alignment between all stakeholders in the Content team (content creation, SEO, and localisation) to build, adapt, and distribute the most compelling content across multiple channels and markets, based on user research and insights.
Data-Driven Optimization: Implement and use a data-driven approach to continually measure the impact of content and optimise content marketing programmes across all channels.
Leadership and Mentorship: Mentor, lead, and improve operational excellence of the senior representatives of the team, while ensuring that content, SEO, and localisation processes and tools are highly efficient and the quality of work exceeds industry standards.

18. Head of Content and Engagement Duties

Marketing Strategy: Develop the company's overall marketing and content publishing strategy and agenda, integrating partnership and events plans to meet the company's long- and short-term business goals, aligned to the overall functional direction set by the Group Director of Strategic Engagement and Integrated Communications.
Campaign Planning: Conceptualise, plan and manage the ‘always-on’ marketing and content publishing agenda and calendar for both the company and its range of brands to attract, convert and retain the right audiences.
Stakeholder Mapping: Conduct comprehensive stakeholder mapping and leverage audience insights and data to inform the development of strategies, frameworks, and processes.
Reputation Management: Conceptualise, plan and manage content, marketing and publishing campaigns to drive key business needs, advance and protect reputation, and address/recover from issues and crises.
Data-Driven Content: Leverage market and channel data/analytics/insights to develop content and marketing themes/topics and execute a plan to develop the assets that support a point of view and educate customers that lead to critical behavioural metrics (e.g., behaviour change, click-throughs, conversion, etc.).
Program Execution: Produce and oversee the production of high-quality, scalable content and marketing programmes.
Resource Development: Develop resources (e.g., frameworks, processes, templates, etc.) to guide content marketing and publishing development and planning in schools to reach a breadth of key stakeholders (external audiences including media, parents, alumni, etc.).
Audience Engagement: Produce original, compelling, audience-centred content to build reputation externally (including parent and alumni communities), including paid content, digital and offline marketing content, social content, newsletters, publications, presentations, etc.

19. Head of Content Duties and Roles

Content Strategy: Manage the overall content creation and distribution strategy for website copy, editorials, sponsored, social, e-mail, and sales enablement materials.
Brand Consistency: Ensure all content is on-brand plus consistent in terms of style, quality, and tone of voice.
Calendar Management: Oversee the development of a monthly content calendar across all owned channels and manage its execution.
Content Benchmarking: Benchmark content with competitors and other reputed financial publications to ensure content is best-in-class, data-driven, accurate, and easily digestible for consumers.
SEO Optimization: Increase the discoverability of content via SEO and other distribution approaches.
Team Oversight: Manage full-time and freelance writers and content managers in producing regular content for the blog.
Writer Development: Offer regular, actionable feedback on writers’ work and longer-term guidance on their career development.
Creative Collaboration: Work closely with the Multimedia Artist in creating eBooks, infographics, reports, videos, etc., by providing copy.
Audience Growth: Grow email subscriber base by providing regular and helpful content that’s relatable and relevant to the target audience.
Content Standards: Be an arbiter of best practices in grammar, messaging, writing, and style.
Workflow Design: Establish a workflow for requesting, creating, editing, proofreading, publishing, and retiring content.

20. Head of Content Roles and Responsibilities

CMS Optimization: Work with the technical team to optimize the CMS and page layouts.
Editorial Standards: Protect the brand and uphold high editorial standards.
Content Writing: Write articles and contribute editorial pieces.
Reader Relations: Handle reader complaints and take responsibility for issues that may have arisen after publication.
Content KPIs: Be responsible for content-related KPIs and drive quarterly and annual growth strategy.
Data Analysis: Monitor and interpret external and internal metrics to make content decisions.
Performance Optimization: Evaluate content performance and make timely optimizations to achieve business goals.
Competitive Analysis: Conduct periodic competitive audits.
Inventory Management: Supervise the maintenance of content inventories.
SEO Strategy: Work with the SEO team to strategize how to optimize existing and new content to achieve KPIs.

21. Head of Content Roles and Details

Strategic Planning: Contribute to the definition of the Vertical’s strategy and identify a high-level tactical approach to achieving strategic targets.
Content Performance: Maximize viewership and performance of content for the vertical across platforms (OTT, Telco, DTH, Social).
Content Selection: Contribute to the selection of optimal content based on the parameters set by the corporate strategy and input from BI and data analytics.
Stakeholder Coordination: Serve as a contact point for all matters related to content under the allocated vertical.
Financial Planning: Elaborate financial planning and liaise with the finance department on budget elaboration and compliance.
Quality Assurance: Ensure OSN standards for quality control are met by vertical scheduling and programming.
Action Planning: Develop a business action plan to translate the high-level requirements defined.
Plan Execution: Lead implementation of the action plan, ensuring committed milestones are met on time and within budget.
Content Gap Analysis: Develop content gap analysis regularly to ensure the vertical has access to appropriate content.

22. Head of Content Key Accountabilities

Tagging Management: Manage the vertical tagging process by drafting proposed tagging for each incoming piece of content.
Committee Coordination: Vertical and manage the content committee discussion on vertical tagging.
Metadata Entry: Ensure the accurate and timely entry of data into the content management system for each incoming title, providing up-to-date data on program hours, vertical tagging, genre tagging, and other metadata.
Content Journey: Develop a detailed content journey for allocated content across content types (tent pole vs content pole) and platforms (linear vs digital vs social).
Scheduling Development: Lead development of a detailed schedule for each allocated channel and platform based on previously developed and approved content journeys.
Cross-Team Collaboration: Presentation and marketing teams.
UX Support: Support the digital UX management team in curating content daily and providing regular feedback to guide the improvement of the OTT platform’s user experience.
Data Integration: Engage BI and Analytics to support in providing data to guide a variety of activities, including content acquisition, programming, scheduling, marketing, and promotion.
Product Innovation: Lead the development of new products within the vertical, such as pop-up channels and other offerings.

23. Head of Content General Responsibilities

Department Development: Develop and optimize the content department.
Narrative Alignment: Ensure that all the business’s narratives and messages are in support of the content strategies and editorial decisions that are formulated along with marketing and other key stakeholders.
Brand Governance: Lead the development and management of the business’s brand standards and content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out.
Creative Leadership: Lead and inspire the development of first-class content by the content department personnel, along with other production means inclusive of videos, infographics, blogs, and data visualization.
Content Distribution: Ensure optimal delivery of content to target audiences across multiple channels.
Team Mentorship: Mentor to key content department personnel, ensuring a steady, gradual improvement in their professional skills and gearing them up for the occupation of his position in the future.
Integrated Strategy: Develop an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives.
Editorial Structure: Create the editorial structure within the content department in order to ensure that all content across the business is integrated and aligned to support business objectives.

24. Head of Content Role Purpose

Content Enablement: Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content.
Performance Measurement: Design and implement measurement systems that actively measure, manage, optimize, and communicate the performance of the content put out by the business against the business’s operational objectives and strategies.
Topic Validation: Formulate questionnaires and surveys, gather information from key industry figures in an attempt to determine the validity of proposed topics and themes for the business’s content.
Market Research: Research the competitive environment and gather market data for the business, and use the results to come up with well-informed topics and themes for content creation.
Strategic Consulting: Consult the Public Relations Department and Product Marketing department, offering strategic counsel in their content planning, development, as well as overall strategies for key events and projects, inclusive of major business conferences, and other key initiatives.
Marketing Collaboration: Collaborate with the marketing team to support marketing activities such as product branding, content, and messages.
Sales Alignment: Collaborate with the sales team for the purpose of developing sales content and the identification of target consumers and potential markets.
Trend Monitoring: Stay up to date with technology, digital copywriting practices, SEO, and social media trends, and train the team in these areas.

25. Head of Content Strategy Essential Functions

Brand Strategy: Lead the development and build of an integrated brand strategy across all disciplines, from media to creative development, creation, activation, through to optimisation for all campaign activity, across all international markets, working with all relevant teams.
Social Media Leadership: Lead and supervise the social media strategy for all social channels.
Content Oversight: Lead and oversee a clear content strategy across all campaigns and international markets, working with the Content Manager.
Partnership Management: Oversee general content partnerships and content communications to ensure content remains on strategy, relevant, and best in class.
Audience Segmentation: Lead and develop a clear audience segmentation strategy for all channels in partnership with the Performance Director, leveraging data and analytical insights.
Consumer Journey: Lead and develop overarching consumer journeys across campaigns and communications on an ongoing basis.
Insight Strategy: Lead and oversee all research and insights, including quantitative and qualitative data, media analytics, and in-depth research studies, to ensure teams are working towards an insight-based strategy.
Media Testing: Participate in any media testing opportunities - A/B or creative tests to apply insights and results to brand strategies.

26. Head of Content Strategy Roles

Creative Collaboration: Partner with the Creative Director to ensure creative development is based on sound strategy and insights, to ensure creative work continuously moves forward.
Client Management: Be a key client contact for all communication briefs in partnership with the Head of Account Management, overseeing the briefing to creative teams.
Performance Analysis: Oversee data and performance reports, continuously monitoring results and trends, applying insights to guide strategic thinking.
Client Relations: Build strong relationships with key client partners, presenting key reports and presentations regularly.
KPI Optimization: Collaborate with the Head of Performance to establish, track, and optimise towards agreed brand KPI/targets, including recommendations for brand measurement moving forward.
Digital Expertise: Be a leader and expert across emerging digital, social, data, and trends, as well as best-in-class industry or competitor activity.
Strategic Improvement: Continuously challenge internal teams and client partners to encourage constant improvement and optimisation of activity, driving brand strategies forward.
Team Leadership: Manage and oversee one direct report, ensuring team members are working collaboratively towards achieving key client goals.

27. Head of Content Overview

Acquisition Strategy: Work alongside the product management and advertising teams to develop and deliver the content acquisition strategy, with the key aim of driving an increase in viewing and service engagement in each European territory.
Industry Representation: Use knowledge of the TV content industry to build the profile and industry understanding of Samsung TV as a service, acting as its figurehead within the content community for the service in Europe.
Executive Communication: Present to and consult with senior-level management on business trends linked to streaming services, including Samsung TV Plus and Samsung Free.
Service Development: Develop new or existing services/functions, products, and distribution channels.
Partnership Prospecting: Prospect and coordinate the prospecting of potential content partners and content for licensing, ensuring the service attracts the key broadcasters in each local market, as well as from Pan-EU broadcasters and from appropriate sources outside the region.
Partner Integration: Secure commitments from partners to integrate into Samsung-owned and operated services.
Deal Analysis: Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials, evaluating options, resolving internal priorities, and recommending equity investments.
Contract Negotiation: Close new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements with business operations.

28. Head of Content Job Description

Contract Management: Oversee contract management across all European partners, ensuring best practice is adopted across markets.
Performance Alignment: Understand the company’s goal and purpose to enhance the company’s overall performance.
Team Leadership: Lead European Content Acquisition Team, defining individual objectives and working with the European Head of Business Development to define team priorities and objectives.
Strategic Collaboration: Collaborate across businesses, functions, and regions to align strategy and direction with corporate and divisional approaches, systems, information, and support.
Partnership Engagement: Guide pan-EU and local partnership engagement with the local team of Strategic Partnership Managers, located in key EU markets.
Market Adaptation: Achieve business goals whilst also taking into consideration each market's characteristics.
Team Development: Support and develop Pan EU and local Strategic Partnership Managers to ensure they fully understand the context and required and optional elements of partner commercial deals for application prominence and service integration.
Conflict Resolution: Provide a solution to overcome the interest conflict between internal European teams, subsidiaries, and Samsung’s HQ.

29. Head of Content Accountabilities

Editorial Leadership: Build, manage, mentor, and motivate editorial team members to produce high-quality content and meet core business goals.
Standards Management: Establish, implement, and maintain consistent editorial standards, including voice, tone, perspective, and copy guidelines.
Content Supervision: Supervise all editorial content production and ensure the copy and visuals are meeting those standards across web, social media, email, and creative.
Creative Development: Ideate, create, and creatively distribute new content properties, series, features, and campaigns for email, social, and digital channels in concert with direct reports.
Executive Reporting: Report directly to the CEO and work with senior leaders to set, track, and achieve goals for audience growth and retention.
Strategy Alignment: Support and collaborate on the overall content strategy, ensuring alignment across key stakeholders, initiatives, partnerships, and performance metrics.
Backlog Management: Manage and groom a content backlog to map to the strategic priorities of the business (across written content, coach scripts, video briefs, visualizations of digital exercises).
Content Creation: Write multiple pieces of content and review with relevant internal and external experts for accuracy.
Brand Consistency: Ensure all content assets reflect brand voice, style, and technical requirements for delivery.

30. Head of Content Details and Accountabilities

Content Strategy: Design, own, and deliver the content strategy aimed at key decision-makers within SME and Enterprise businesses.
Growth Enablement: Use content as a lever to drive growth through the customer journey (acquisition, activation, revenue, retention, referral).
Team Management: Hire and manage a team of (in-house/freelance/agency) copywriters, designers, social media managers, community managers, event managers, PR consultants, and SEO experts.
Cross-Functional Collaboration: Report directly to the CEO and work cross-functionally with the rest of sales, marketing, and product to ensure cohesion of communication and a great customer experience.
Performance Reporting: Own reporting, measurement, and quantitative analysis of content performance.
Annual Planning: Build and implement the annual content marketing plans and strategy (paid and non-paid) for brands in line with brand vision and business objectives set by the e-commerce, brand, and product teams.
Multichannel Delivery: Ensure the delivery of these content plans on all platforms and languages.
Content Relevance: Use consumer insights, trends, and data to keep content relevant and tone of voice up to date.
KPI Implementation: Implement measurement systems and KPIs to keep optimizing the performance of the content put out by the teams against the business’s operational objectives and strategies.

Relevant Information

What Does A Content Director Do?

What Does A Content Executive Do?

What Does A Content Manager Do?

What Does A Content Strategist Do?