WHAT DOES A COMMUNITY MANAGER DO?

Published: August 26, 2024 - The Community Manager manages and grows an online community, ensuring alignment with business needs and overall strategy. Develops and implements creative engagement strategies, including gamification and event organization, to foster meaningful connections. Monitors community performance, contributes to content planning, and enhances collaboration with professional translators through effective communication and resource management.

A Review of Professional Skills and Functions for Community Manager

1. Community Manager Duties

  • Community Marketing: Work with the Head of Community and Customer Events to develop and activate OUP’s social and community marketing program for ELT learners and teachers
  • Content Marketing: Work with the Social and Community team to devise and drive content marketing programs that reach learners and teachers across OUP’s full channel and content marketing mix
  • Community Program Development: Develop and evolve community marketing programs for OUP’s new and existing digital community portals
  • Customer Engagement: Generate value from OUP’s community marketing activities, helping to drive strategies that increase customer engagement with sales channels
  • Social Media Strategy: Advise discipline marketing teams on social media and community-building plans and strategies, connecting the marketers with the community
  • Content Innovation: Continuously innovate and evolve content marketing tactics, utilizing digital and social intelligence tools to increase content effectiveness
  • Social Media Management: Develop, manage, and share an enticing global social media calendar, communicated to internal stakeholders
  • Reporting: Compose and share social media reports
  • Data Analysis: Set KPIs, track data, and use analysis to report on content marketing campaigns, and to inform plans
  • Community Building: Create thriving occupier communities through planning and implementing content, communication campaigns and strategies that reflect the customers' brand communication style
  • Event Organization: Organize and host onsite and online pop-up events
  • Partnership Development: Develop and manage partnerships with vendors onsite and in the local area of the buildings located in Prague
  • User Engagement: Motivate, incentivize, and celebrate the most engaged end users.

2. Community Manager Details

  • Community Management: Manage the community and Social Media accounts (i.e., Twitter, Telegram, Reddit, Instagram, Discord, dedicated blockchain forums/communities)  
  • Event Coordination: Organize, coordinate, execute, and report on community events and activities, such as online community events, fan meetups, dedicated community content, viewing parties, and more  
  • Engagement Fostering: Foster engagement and interaction, and listen and relay to others what the community and the partners require and desire  
  • Content Planning: Plan and react flexibly on occurring news and always have some evergreen posts ready  
  • Content Creation: Remain ahead of the curve in content originality, creating new, original, meaningful, and entertaining content  
  • Trend Monitoring: Seek out and find the freshest memes, discussion topics, and tendencies within online communities, with a particular focus on crypto current and past events  
  • Performance Analysis: Analyze and report back on campaign and content performance  
  • Stakeholder Relations: Create rapport with external stakeholders including marketing teams and key decision-makers  
  • Cross-departmental Liaison: Liaising with product development, sales and marketing departments to stay updated regarding Spaceflow's products and services  
  • Customer Relationship Management: Respond to customers, build relationships with the members, hosts, industry professionals and journalists  
  • Team Coordination: Coordinate with Marketing, PR and Communications teams  
  • Department Collaboration: Liaise with Development and customer-facing departments  
  • Feedback Monitoring: Monitor, track and report on feedback and online reviews

3. Community Manager Responsibilities

  • Developer Community Strategy: Craft, lead and implement the developer community strategy on behalf of Unified Platform and Open Source @ Autodesk (OSSA) initiatives  
  • Influencer Content Development: Develop influencer and thought leadership content as it relates to community engagement  
  • Community Engagement: Engage communities through genuine, thoughtful, and interesting content and conversation via active (ex. Meetups, forums, AMA sessions) and passive (ex. blogging, newsletters) activities  
  • Metrics Development: Develop and iterate success criteria and metrics with partner analysts  
  • Trend Analysis: Analyze trends and sentiments among the developer community and drive improvements  
  • Collaboration: Collaborate with other programs to ensure that the developer community and the developer's voice are represented  
  • OKR Management: Participate in the creation and management of objectives and key results (OKR) by working with community team members  
  • Presentation Delivery: Deliver a variety of presentations and regular status reports in support of the program and key objectives  
  • Moderator Management: Guide and manage moderators’ experience for Stack Overflow  
  • Issue Escalation: Escalate issues to appropriate channels to “unblock” moderators and contributors  
  • Training Content Delivery: Deliver, with partners, training and onboarding content to new and existing technologists to teach best practices related to all three initiatives: Stack Overflow, Unified Platform, and Open Source  
  • Goal Setting: Proactively set goals, monitor progress & health of community projects/events/efforts  
  • Campaign Planning: Set, plan, and implement social media and communication campaigns and strategies  
  • Engagement Increase: Work closely with Anywhere members and hosts to increase engagement

4. Community Manager Accountabilities

  • Community Growth: Manage and grow an online community to support the growing initiative  
  • Content Planning: Plan and publish social content and maintain the content calendar  
  • Performance Monitoring: Monitor the success of the community and social media in terms of the overall strategy  
  • Creative Contribution: Contribute to creative ideas as part of the initiative, grow audiences, and organize events  
  • Influencer Engagement: Identify thought leaders and opinion makers to build meaningful connections and engage community members through dialogue and messaging  
  • Engagement Strategies: Develop creative approaches to engagement (e.g., gamification activations)  
  • Communication Design: Design internal and external communication and engagement activities to strengthen the collaboration with the community of professional translators  
  • Quality Monitoring: Monitor the quality and adequacy of the community to the business needs (e.g., distribution of translators across languages and timezones, languages requiring additional resources, training needs, etc.)  
  • Profile Improvement: Improve the information provided by the translators and their profiles to always know who’s the best translator for each job  
  • Technology Enhancement: Contribute to designing and improving the technology used to manage the community (e.g., T-Rank, the artificial intelligence algorithm used to rank the translators, TOP, the portal where translators manage their profiles, etc.)  
  • Community Advocacy: Act as an intermediary and advocate between the TikTok community and the TikTok xfn team  
  • Community Scaling: Grow a passionate, supportive, and healthy community at scale  
  • Event Management: Manage and support TikTok’s presence at online and offline events in Europe

5. Community Manager Tasks

  • Data Communication: Regularly communicate data-driven partner insights to management and interface with other XFN teams to ensure consistency across the company teams  
  • Community Management: Actively manage communities of top users in different verticals (i.e., Education, Comedy, Sports, Gaming) through scaled and higher touch solutions  
  • Relationship Building: Build relationships with top users and create scaled ways to create engagement and sustained growth  
  • Metrics Analysis: Analyze, interpret, and translate key quantitative metrics and business trends around creator communities into strategic insights  
  • Growth Strategy: Drive top users and community growth and help to streamline operational workflows and process improvements  
  • Process Improvement: Contribute to new processes for redefining TikTok’s community strategy  
  • Cross-functional Collaboration: Work collaboratively with cross-functional teams to develop, build, and execute content programs with verticalized communities  
  • Content Curation: Assist with the curation of images to support digital integration  
  • Content Publishing: Publish professional and engaging content across all channels  
  • Event Organization: Initiate and organize local and regional events as a company representative/ambassador  
  • Content Creation: Responsible for the creation of content  
  • Brand Consistency: Coordinate with Marketing, PR, and Communications teams to ensure brand consistency  
  • Member Management: Manage the member move-in and move-out process through proper adherence to set up and terminate tasks  
  • Digital Engagement: Connect with people through digital channels
Relevant Information
What Does A Community Engagement Specialist Do?
What Does A Community and Social Media Manager Do?
What Does A Community Relations Manager Do?