WHAT DOES A COMMUNITY RELATIONS MANAGER DO?
Published: August 6, 2024 - The Community Relations Manager ensures staff adhere to the Communications, Stakeholder Relations, and Community Relations strategy, effectively mitigating construction impacts and responding to feedback. This role involves identifying and managing project issues and risks while developing and communicating awareness and risk mitigation programs through inductions and presentations. The manager also plans and manages stakeholder engagement to enhance the project's reputation, and leads outreach programs with municipalities, officials, and community leaders.
A Review of Professional Skills and Functions for Community Relations Manager
1. Community Relations Manager Duties
- Data-Driven Insights: Be a partner for the brands by providing them with data-driven insights and advice to optimize their success.
- Operational Excellence: Work closely with them to ensure high standards of operational excellence and customer experience.
- Relationship Management: Responsible for managing relationships with Brand Founders.
- Relationship Development: Maintain and develop existing relationships.
- Program Management: Manage community-based programs.
- Community Relations: Leading the development, coordination, and delivery of a community relations, engagement, and partnership program.
- Primary Contact: Act as the primary point of contact for local community partners such as residents, resident groups and associations, and multi-agency partner organizations.
- Reputation Management: Building and managing the University's reputation, through issues management and media relations.
- Stakeholder Engagement: Take responsibility for stakeholder engagement.
- Campaign Development: Contributing to the development and delivery of campaigns.
2. Community Relations Manager Job Summary
- Community Engagement Strategy Design: Design a community engagement strategy specific to each project location with the Business Development team.
- Local Dynamics Analysis: Study (and report on) the local dynamics of the territories where we develop and operate assets, to identify trends, aspirations, and issues in the local community.
- Sustainability Action Plan Contribution: Contribute to the delivery of the Sustainability Yearly Action Plan - especially concerning community engagement initiatives in the areas where the company operates.
- Community Interaction: Foster, strengthen, and interact with community members and customers in a professional, personable, and timely manner to grow and keep the local community aware and alive.
- Communication of Engagement Outcomes: Take an active role in the communication of community engagement outcomes - also through corporate social and online media.
- Community Sentiment Reporting: Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback.
- Local Government Liaison: Serves as the primary interface with local government officials and authorities, business leaders, and community representatives.
- Community Communication Processes: Develop dynamic and dialogue-oriented communication processes with members of the community.
- Networking: Initiate and build networks with associations, municipal and scientific organizations, businesses, and non-governmental organizations.
- Support for Vision Communication: Support Amazon leaders to communicate the company’s vision and priorities within the community and engage with community leaders.
3. Community Relations Manager Functions
- Volunteer Program Maintenance: Responsible for maintaining the O.U.R. Volunteer, Volunteer Team Program, and Students Against Trafficking in their assigned region.
- Leadership Training: Oversee and train Volunteer Team Leaders and Student Club Leaders in assigned region.
- Training Facilitation: Co-host a monthly Team Leader Training and Student Club Leader Training.
- Event Approval: Approve Volunteer Team and Student Club awareness, education, and prevention events in assigned region.
- Engagement: Engage Volunteer Teams and Student Clubs through campaigns and programs.
- Record Keeping: Keep accurate records of all necessary paperwork required for each Volunteer Team and Student Club in the assigned region.
- Volunteer Empowerment: Empower volunteers to see their value and contribution to the organization's cause.
- Volunteer Recognition: Cultivate an environment of gratitude and recognition of all volunteer efforts.
- Applicant Screening: Interview and screen applicants for Volunteer Team Lead and Student Club Leader.
- Ongoing Communication: Have continual training and communication with the Volunteer Team and Student Clubs.
4. Administration and Community Relations Manager Overview
- Office Administration: Be responsible for the office and general administration of services, ensuring and expediting the workflow of the administration function in the school.
- Event Logistics Management: Overseeing the logistics of key events in the life of the school, including Prizegiving, graduation ceremonies, high-profile visits, etc.
- Communication Management: Ensure that the school communicates in a consistent, accurate, professional, and prompt fashion with parents, pupils, and staff.
- High-Quality Communication Drafting: Draft and produce high-quality communications and ensure appropriate content, tone, brevity, and consistency.
- Community Liaison: Act as the link between the school and governors, trustees, the Parent Teacher Association (PTA), and other members of the school community.
- Document Translation: Carry out in-house translation of documents where necessary.
- Team Leadership: Lead the team of school secretaries, overseeing holidays and carrying out staff development reviews and other performance management functions.
- Data Management: Manage the effective and timely filing of current and former staff and pupil data both electronically and in hard copy.
- Team Collaboration: Work as a cooperative and supportive team colleague with the Admissions Registrar, the External Relations and PR manager, and the Office of the Director Official.
- Community Engagement Strategy: Develop and own a community engagement strategy to develop and sustain strong business and community relationships.
5. Community Relations Manager Roles
- Strategy Compliance: Ensure staff are working according to the Communications, Stakeholder Relations, and Community Relations strategy for the project.
- Impact Mitigation: Develop and implement strategies to mitigate construction impacts and to effectively respond to feedback and concerns.
- Issue Management: Identify and manage issues and risks about the project, and escalate issues and risks to the Communications and Stakeholder Director.
- Communication Management: Manage responses to all project-related communications matters.
- Stakeholder Meetings: Attend stakeholder meetings including Community Reference Groups (CRG).
- Community Notification: Liaise with the construction team to ensure the community and stakeholders are notified in advance of works following the Community Relations strategy.
- External Contact Planning: Plan and manage contact with external stakeholders in a way that enhances the reputation of the project, CPBJH JV, and organization partners.
- Awareness Programs: Develop and communicate community and stakeholder awareness and risk mitigation programs across the Project through inductions and toolbox presentations.
- Team Leadership: Effectively lead and manage the communications and stakeholder team.
- Outreach Coordination: Develop and coordinate outreach programs to engage with municipalities, regional officials, citizens, community leaders, industry associations, and business organizations.